⚡ 快速结论：
- 定价： ActiveCampaign starts at $15/month. ClickUp is free forever, then $7/user/month.
- 最适合： ActiveCampaign for email marketing automation and contact management. ClickUp for project management and task management.
- 主要区别： ActiveCampaign automates messages to customers. ClickUp organises the work your team does internally.
- 我们的选择： ClickUp scores higher at 4.3 because the free plan covers unlimited users and most small teams.
These two tools land in the same search results for a strange reason.
Both promise to run your 商业 from one screen.
Only one of them talks to your customers.
ActiveCampaign is a marketing and sales automation platform built around email.
ClickUp is project management software built around tasks.
Picking the wrong one wastes months, so here is the full comparison.
概述
This ActiveCampaign vs ClickUp comparison covers pricing, key features, and daily ease of use.
We reviewed documentation, pricing pages, and public user reviews for both.
我们的撰稿人也亲自体验了每个平台。
这些笔记位于下面的“我们的团队注意到”部分。
By the end you will know which one fits your business operations.
ActiveCampaign是什么？
ActiveCampaign is a customer experience automation platform for email marketing and 客户关系管理.
It sends email campaigns, 文本 messages, and ads from one dashboard.
The draw is intelligent marketing automation rather than a plain newsletter tool.
ActiveCampaign offers a visual builder, lead scoring, and a built in CRM.
Most buyers pick it for advanced automation and high deliverability.
ActiveCampaign
Over 900 pre built templates for automation. A built-in CRM sits inside every paid plan. Free migration if you switch from another tool.
ActiveCampaign 定价
Four tiers, and the price climbs with your contact count.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | Solo workers and 小型企业 |
| 加 | 每月 49 美元 | Small teams that need a sales pipeline |
| 专业版 | 每月 79 美元 | A more advanced user who wants predictive sending |
| 企业 | 每月145美元 | Big businesses needing custom reports |
Pricing verified September 2026.
免费试用： 14 days with most Professional-tier features. No credit card required.
退款保证： No published refund window, so test inside the trial first.
📌 笔记： Yearly billing cuts around 20% off. The Starter plan caps you at 5 actions per automation, which is thin once you build automations with branching logic.
⚠️ Pricing conflict flagged: Our research notes list the Starter plan at $19/month, but our CSV records $15/month. Every figure in this article follows the CSV. Check the live pricing page before you buy, since tiers move with contact volume.
ActiveCampaign 的主要优势
Here is what pulls people toward it:
- Automation depth: Over 900 automation templates ship with the account. You can A/B test entire automation paths, not just subject lines.
- Multi-channel reach: Email, SMS, WhatsApp, and social sit in one campaign. You can send SMS from the same workflow that sends a follow up email.
- 高级分割： Group contacts by website visits, location, or purchase history. Conditional content then swaps blocks inside the same email.
- 内置客户关系管理系统： The ActiveCampaign CRM comes with every plan for lead scoring and deal tracking. No separate CRM platform needed.
- 交付能力： ActiveCampaign’s deliverability scores well in independent 收件箱 tests. That matters more than any feature list.
- Free migration: Moving from another email marketing service costs nothing. Their team rebuilds your lists and email templates.
- Predictive AI: Active Intelligence agents build campaigns and suggest audience segments from live data.
The homepage gives a fair sense of how the product is positioned.
我们的团队注意到了什么
我们的 作家 set up an account and ran a real welcome series through it. Here is what stood out from that hands-on time:
ActiveCampaign 的优点和缺点
✅ 优点
- Automation builder handles multi-step logic without code
- Built in CRM included on every paid plan
- Deliverability rates hold up in independent testing
- Free migration from your old email marketing services
- User friendly menus despite the feature count
❌缺点
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Cost rises as your contact list grows
- 没有免费套餐，只有 14 天试用期。
ClickUp是什么？
ClickUp is a project management platform that keeps work in one workspace.
Teams use it to plan, assign tasks, and track progress together.
It holds docs, calendars, chat, and goals beside your tasks.
That cuts the tool switching most teams live with.
ClickUp includes Gantt charts, a kanban board, list view, and calendars.
The trade-off is a busy interface that overwhelms new users.
🏆 优胜者：ClickUp
The free forever plan takes an unlimited number of members. Over 1,000 integrations and 1,000+ templates. A 30-day money-back guarantee covers every paid plan.
ClickUp定价
One free tier and three paid plans, charged per user.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | $0 | Solo workers and smaller teams testing the essential features |
| 无限 | 每用户每月 7 美元 | Growing teams that need unlimited storage and guest access |
| 商业 | 每用户每月 12 美元 | Marketing teams running multiple projects with resource management |
| 企业 | 风俗 | Large firms needing single sign on and HIPAA compliance |
Pricing verified September 2026.
免费试用： 15 days on the paid plans, on top of the free forever plan.
退款保证： 30 days on every paid plan.
📌 笔记： Upgrades apply to your entire workspace, so every team member moves up together. Budget for the full headcount, not just the people who need the advanced features.
⚠️ 警告： ClickUp’s free plan is completely free for an unlimited number of users, but custom fields are capped at 100 uses. Heavy custom fields work pushes you onto a paid plan fast.
ClickUp 的主要优势
What ClickUp offers that most rivals do not:
- A real free tier: The free plan allows unlimited users, which is rare in project management tools. Small teams can run for months without paying.
- Views for every habit: List, Board, Calendar, Gantt, and Timeline cover complex projects and simple ones. Each person can view tasks their own way.
- Time tracking built in: Native timers and manual logging track billable hours against estimates. Workload views flag who is buried.
- Automation without code: Custom rules plus 100+ pre-built automation templates save time on repeat work.
- Communication features: Docs, team chat, and a whiteboard feature keep team communication beside the work.
- Deep hierarchy: Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks organise complex tasks cleanly.
- ClickUp Brain： 人工智能 助手 tracks workloads and answers questions about your projects.
The product page shows how much sits under one roof.
我们的团队注意到了什么
Our writer ran a live content calendar inside ClickUp for several weeks of real work. Here is what stood out:
ClickUp 的优点和缺点
✅ 优点
- 永久免费方案支持无限用户
- Over 1,000 integrations including Slack and Google Drive
- Docs, chat, and whiteboards live beside your tasks
- Time tracking and workload views come standard
- 付费计划享有 30 天退款保证
❌缺点
- Interface feels overwhelming during the first week
- 报告 工具分散在平台各处。
- Time tracking can be clumsy in daily use
- No phone support, and live chat starts with a bot
功能对比
These platforms overlap less than the search volume suggests. The table below shows where each one actually competes, then we break down eleven areas in detail.
| 特征 | ActiveCampaign | 点击上 |
|---|---|---|
| 起价 | 每月15美元 | $0（永久免费） |
| 免费计划 | ❌ | ✅ |
| 电子邮件营销活动 | ✅ | ❌ |
| Built In CRM | ✅ | ❌ |
| 任务管理 | ❌ | ✅ |
| 甘特图 | ❌ | ✅ |
| 时间跟踪 | ❌ | ✅ |
| 人工智能助手 | ✅ 主动智能 | ✅ ClickUp Brain |
| 集成 | 950+ | 1,000+ |
| 最适合 | 电子邮件营销自动化 | Managing projects and tasks |
1. 核心工作
ActiveCampaign： Built for email marketing at scale. You load contacts, write email campaigns, and let rules fire the next message. Nothing here helps you run a sprint.
ClickUp： Built to manage projects and manage tasks across a team. You create new tasks, set a due date, and watch the board move. It sends no marketing email.
2. 自动化
ActiveCampaign： The drag-and-drop builder handles multi-step workflows with conditional logic. Drip campaigns, cart abandonment, and RSS triggered sends all run without code. Over 900 templates give you a head start.
ClickUp： Automation moves work, not messages. Rules change status, assign tasks, and post updates. Over 100 pre-built recipes cover the common cases.
3. Views and Landing Pages
ActiveCampaign： Custom landing pages capture leads, and form submissions can end automation branches or start new ones. The email builder handles the message side.
ClickUp： No landing pages at all. Instead you get a kanban board, Gantt charts, calendar, and timeline over the same data set.
4. Scheduling and Delivery
ActiveCampaign： Predictive sending picks the hour each contact is most likely to open. Dynamic content swaps blocks based on custom fields, and conditional content hides what does not apply.
ClickUp： The ClickUp Calendar pulls meetings and tasks into one timeline. It schedules your week rather than your sends.
5. 人工智能助手
ActiveCampaign： Active Intelligence agents build campaigns and suggest high-value segments from live data. The email editor also drafts copy for you.
ClickUp： ClickUp Brain answers questions about workloads, summarises threads, and drafts task descriptions. It reads across your whole workspace.
6. Segmentation and Search
ActiveCampaign： Advanced segmentation groups contacts by site visits, location, purchase history, or tags. This is the core of contact management here.
ClickUp： Enterprise Search looks across tasks, docs, and connected apps at once. Useful when a decision is buried in a comment from March.
7. Tracking Deals vs Tracking Hours
ActiveCampaign： The CRM tracks a sales pipeline with lead scoring, deal stages, and the ability to add notes against a contact. Sales engagement lives here.
ClickUp： Timers and manual logging track billable hours against estimates. Resource management views show capacity per user before you overload someone.
⚠️ 警告： ClickUp’s time tracking is functional but clunky in daily use, and it is task scheduling rather than staff scheduling. Agencies billing by the hour should test it before committing.
8. Templates and Content Creation
ActiveCampaign： Email templates 加上人工智能 drafting cover most digital marketing output. Transactional email and a newsletter tool sit alongside campaign sends.
ClickUp： Over 1,000 templates cover sprints, content calendars, and client onboarding. Docs support real time editing with your team.
9. Reporting and Notes
ActiveCampaign： Reports track opens, clicks, and revenue per automation. Custom reports arrive on higher tiers, which is a common upgrade trigger.
ClickUp： Dashboards show KPIs, capacity, and sprint burndown. The AI Notetaker captures 会议记录 and turns decisions into tasks.
10. Integrations and Tech Stack
ActiveCampaign： Over 950 integrations, including Shopify, Salesforce以及 WordPress。 Zapier fills the gaps, and premium connectors handle CRM and ecommerce data.
ClickUp： Over 1,000 integrations covering Slack, Google Drive, and Zoom. API access lets developers push data in from your own tech stack.
11. 定价与成本
The billing models are not comparable line for line. ActiveCampaign charges per account and scales with contacts. ClickUp charges per user.
| 层级 | ActiveCampaign | 点击上 |
|---|---|---|
| 自由的 | ❌ 仅限14天试用 | $0 free forever |
| 入口 | 入门级：每月 15 美元 | 无限量：每用户每月 7 美元 |
| 中 | 另加：每月 49 美元 | 企业版：每用户每月 12 美元 |
| 上 | 专业版：每月 79 美元 | 企业：定制 |
| 顶部 | 企业版：每月 145 美元 | 企业：定制 |
ActiveCampaign： Fifteen dollars looks cheap until your list grows, because every tier is banded by contact count. The Enterprise plan at $145/month is where custom reports and a dedicated account team appear.
ClickUp： A ten-person team on the Business plan costs $120 a month. That is more than ActiveCampaign’s Plus tier, so per user pricing punishes headcount rather than list size.
💡 专业提示： Both offer discounts when billed annually, roughly 20% off with ActiveCampaign. Run the maths on your real headcount and contact count before you compare the headline numbers.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| Zero budget | 点击上 | 免费套餐，用户数量不限 |
| 电子邮件营销自动化 | ActiveCampaign | ClickUp sends no campaigns |
| 管理复杂项目 | 点击上 | Gantt, sprints, workloads |
| A CRM platform for deals | ActiveCampaign | Lead scoring built in |
| Time tracking on client work | 点击上 | Native timers and estimates |
| 电话支持 | ActiveCampaign | ClickUp has no phone line |
💰 您的预算
ClickUp costs nothing to start and stays free for an unlimited number of people. ActiveCampaign has no free plan, so $15/month is the floor.
🔌 您的技术栈
Running Shopify or WordPress pushes you toward ActiveCampaign and its ecommerce connectors. Living in Slack and Google Drive pushes you toward ClickUp.
📝 你的日常工作
If your day is writing email templates and checking open rates, pick ActiveCampaign. If it is chasing deadlines across multiple projects, pick ClickUp.
🎓您的经验水平
ActiveCampaign has a user friendly layout with clear menus. ClickUp buries power behind a busier screen, though ClickUp University and live training shorten the ramp.
🆓 免费试用和演示
ActiveCampaign gives 14 days with no card. ClickUp gives 15 days on paid tiers plus a permanent free tier underneath.
🛟 支持选项
Both run a solid knowledge base. ClickUp offers 24/7 chat but routes you through a bot first, and there is no phone support.
🔐 数据隐私和安全
ActiveCampaign is GDPR compliant and stores data on US servers. ClickUp adds 2-factor authentication and user permissions on every tier.
切换指南
Most people do not replace one with the other. They add the missing half. Still, if you are consolidating, here is what changes.
🔄 从 ActiveCampaign 切换到 ClickUp？
✅ 你将获得：
- A free forever plan with no seat cap
- Task management, Gantt charts, and time tracking
- Docs, chat, and whiteboards for team communication
❌ 你会失去什么：
- Every email marketing feature, including transactional emails
- The built-in CRM and lead scoring
- SMS add ons and multi-channel sends
📋 如何切换：
- Export contacts and deals from ActiveCampaign as CSV
- Create a ClickUp workspace and import data through the CSV importer
- Keep a separate email tool, because ClickUp will not replace it
🔄 从ClickUp切换到ActiveCampaign？
✅ 你将获得：
- Email campaigns, SMS, and WhatsApp from one place
- A CRM with pipelines and lead scoring
- Free migration help from their team
❌ 你会失去什么：
- All project views, including the kanban board
- Time tracking and workload planning
- The free tier, since ActiveCampaign has none
📋 如何切换：
- Export your contact list from wherever it currently lives
- Start the 14-day ActiveCampaign trial and request free migration
- Rebuild your task workflow somewhere else first
我们的评测没有涵盖的内容
We focused on small businesses and marketing teams under fifty people. We did not test custom objects, Microsoft Dynamics syncing, or heavy API access work. Enterprise plan pricing is quoted per deal, so we could not verify it. Non profits and agencies billing hourly may weigh time tracking far more heavily than we did here. Both vendors ship new features every quarter, so check the live pricing pages before you sign.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | 点击上 |
| 🚀 核心功能 | 领带（不同职业） |
| ⚡自动化 | ActiveCampaign |
| 🎯 任务管理 | 点击上 |
| 👶 易用性 | ActiveCampaign |
| 🔌 集成 | 点击上 |
| 📊 报道 | 点击上 |
| 🏆 总冠军 | 点击上 |
🏆 优胜者：CLICKUP
ClickUp takes 4 of 7 categories and holds the higher score at 4.3.
最适合： Managing projects, task management, resource management, smaller teams on a tight budget
ClickUp wins on rating and reach, but read that carefully. It wins because it does more jobs for more people at a lower entry price, not because it beats ActiveCampaign at marketing.
ActiveCampaign is the stronger product inside its own lane. ActiveCampaign marketing automation, segmentation, and deliverability have no equal anywhere inside ClickUp.
So the real answer depends on which problem is costing you money right now. Missed deadlines point to ClickUp. Cold leads point to ActiveCampaign.
Plenty of teams run both, and the free tier makes that easy to test.
ActiveCampaign 的更多比较
Here is how it lands against the closest ActiveCampaign 的替代方案:
ActiveCampaign 在以下方面胜出： Far lower entry price, deeper branching in the automation builder, free migration from your old tool
HubSpot 在以下方面胜出： A genuinely free CRM tier, native ads and CMS tools, larger partner network for agencies
ActiveCampaign 在以下方面胜出： Better inbox placement, more granular segmentation, cheaper starting tier
Keap 获胜理由： Built-in invoicing and payments, appointment booking, guided onboarding for beginners
ActiveCampaign 与 GoHighLevel
ActiveCampaign 在以下方面胜出： Cleaner interface, stronger email deliverability, more mature reporting
GoHighLevel 获胜： White-label resale for agencies, unlimited sub-accounts, funnel and 网站建设者 包括
ActiveCampaign 与 管道驱动
ActiveCampaign 在以下方面胜出： Marketing and sales automation in one account, multi-channel sends, campaign reporting
Pipedrive 获胜： A cleaner deal pipeline, faster data entry for reps, cheaper if you never send campaigns
ClickUp 的更多比较
And how it holds up against the other big names in project management:
ClickUp 与 Asana 的对比
ClickUp 在以下方面胜出： More generous free tier, native time tracking, docs and whiteboards included
Asana 胜出的原因： Calmer interface, faster onboarding for non-technical staff, steadier mobile app
ClickUp 对比 Monday.com
ClickUp 在以下方面胜出： Better value per seat, no minimum seat count, deeper task hierarchy
Monday.com 胜出： Gentler learning curve, more polished dashboards, stronger sales CRM add-on
ClickUp 与 Trello 的比较
ClickUp 在以下方面胜出： Gantt and workload views Trello lacks, built-in reporting, automation without paid power-ups
Trello 胜出之处在于： Instant setup, almost no learning curve, better fit for personal to-do lists
ClickUp 在以下方面胜出： Purpose-built project tracking, sprint reports, time estimates against real work
Notion 在以下方面胜出： Better writing and wiki experience, cleaner databases, friendlier for documentation-first teams
常见问题解答
ActiveCampaign 的用途是什么？
It runs marketing and sales automation. Businesses use it to send email campaigns, text messages, and automated follow-ups, then track those contacts through a sales pipeline.
ClickUp是用来做什么的？
Teams use it to plan work, assign tasks, and track deadlines in one workspace. It also holds docs, chat, goals, and time logs beside those tasks.
ClickUp 真的是免费的吗？
Yes. The free tier has no seat limit and no expiry date. Custom fields cap at 100 uses, which is the main reason teams upgrade.
ActiveCampaign 是 CRM 系统吗？
Yes, a CRM ships with every plan. It handles deals, lead scoring, and pipeline stages, though sales-only teams often prefer a dedicated tool like Pipedrive.
哪种更适合小型企业？
It depends on the bottleneck. Pick ClickUp if projects slip through the cracks. Pick ActiveCampaign if leads go cold. Many teams eventually run both.
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