How to Use Mailchimp 2026 — Send First Campaign in 20 Minutes

快速入门

This guide covers every Mailchimp feature:

• 入门 — Create your Mailchimp account and basic setup
• 如何使用电子邮件营销 — Build and send email campaigns from one dashboard
• 如何使用营销自动化 — Send automated emails that run without you
• How to Use Audience Management — Organize contact data into lists, tags and segments
• How to Use Social Media Marketing — Post to your social media accounts from Mailchimp
• 如何使用内容创作工具 — Design emails with drag and drop content blocks
• How to Use AI Marketing Tools — Write subject lines and copy in seconds
• How to Use Digital Marketing Templates — Start from 137 email templates instead of a blank page
• How to Use Lead Generation Platform — Collect email addresses with forms and landing pages
• How to Use Analytics & Reporting Tools — Track open rates, click rates and unsubscribe rates

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I have used Mailchimp for three years and tested every feature covered here.

This Mailchimp tutorial comes from real hands-on work, not vendor screenshots.

Mailchimp is the best known email marketing software on the market today.

It was founded in 2001 and now has over 20 million users.

Email marketing still earns one of the highest returns of any channel.

Most beginners choose Mailchimp because the free plan costs nothing.

But most people only scratch the surface of what this email marketing platform can do.

This guide shows you how to use Mailchimp feature by feature.

Step by step instructions, with screenshots and pro tips.

Mailchimp Tutorial

This complete Mailchimp tutorial walks you through every feature, from your first campaign to advanced features.

Mailchimp

Send your first campaign today without touching code. Mailchimp gives you a drag and drop email 建筑商 and 137 templates. Free sending covers up to 2,000 subscribers. No credit card needed to start.

立即试用 Mailchimp →

阅读完整评测 →

Getting Started with Mailchimp

Before you use Mailchimp features, finish this one-time setup.

大约需要三分钟。

Here is my personal walkthrough of the setup:

现在让我们逐一分析每个步骤。

Step 1: Create Your Mailchimp Account

Go to the Mailchimp website and click Sign Up Free.

Enter your name and email address, then pick a password.

Open the activation email and confirm your address.

✓ 检查点： Your new Mailchimp account is live.

步骤二：设置您的企业简介

Mailchimp asks for your 商业 name and physical address.

Every email you send needs that physical address in the footer.

这就是它的样子：

✓ 检查点： You can see the Mailchimp dashboard.

Step 3: Create Your First Audience

Click Audience in the left sidebar, then create a list.

Mailchimp automatically generates a signup form for each list you create.

You can create multiple lists for different audiences later.

如何使用 Mailchimp 电子邮件营销

电子邮件营销 lets you plan, write and send email campaigns from one screen.

以下是使用步骤。

Step 1: Pick a Campaign Type

Click Create in the top corner, then choose Email.

Mailchimp offers several campaign types, including regular and plain 文本.

Step 2: Choose Your Audience

Use the drop down menus to pick a list or segment.

Then write a subject line and preview text that match.

这就是它的样子：

✓ 检查点： The screen matches the example above.

步骤 3：发送或安排

Send the email immediately or schedule it for a better hour.

Double check everything before you hit send.

Personalized emails feel relevant, so they earn more clicks.

如何使用 Mailchimp 营销自动化

营销 自动化 sends automated emails based on what each subscriber does.

以下是使用步骤。

Step 1: Open the Journey Builder

Go to Automations, then click Customer Journeys.

Customer journeys map every step after someone joins.

Step 2: Choose a Starting Point

Pick a trigger like signup, purchase or link click.

A simple example is a welcome email sent one hour later.

这就是它的样子：

✓ 检查点： The screen matches the example above.

Step 3: Add Branches and Delays

Add rules so each branch builds a customized path.

Automated sequences then provide customers with timely follow up.

如何使用 Mailchimp 受众管理

受众管理 keeps your contact data clean, tagged and easy to search.

以下是使用步骤。

Step 1: Import Contacts

Click Add Contacts, then upload a csv file.

Map each column so contact data lands in the right field.

Step 2: Tag and Segment

Tag your best customers, new leads and lapsed buyers separately.

Free plans allow up to five conditions per segment.

这就是它的样子：

✓ 检查点： The screen matches the example above.

Step 3: Clean the List

Remove hard bounces every month to protect your sender reputation.

Mailchimp counts the same contact once across every list.

Segmentation lifts engagement by targeting behavior and demographics.

如何使用 Mailchimp 进行社交媒体营销

社交媒体 营销 lets you post and run ads from the same dashboard.

以下是使用步骤。

第一步：关联您的账户

Open Campaigns, then link your social media accounts.

Mailchimp supports Facebook, Instagram and X.

Step 2: Create a Post

Write your copy, add an image and choose a channel.

Reuse the same offer you sent by email that week.

这就是它的样子：

✓ 检查点： The screen matches the example above.

步骤三：安排时间

Set a date and time, then confirm the queue.

Posts publish without you opening another tab.

如何使用 Mailchimp 内容创建工具

内容创作工具 gives you a drag and drop email builder for any layout.

以下是使用步骤。

步骤 1：打开邮件编辑器

Choose a layout, then open the editor.

Drag content blocks like text, image and button onto the canvas.

Step 2: Add Your Own Content

Swap the placeholder copy for your own content and brand colors.

Visual elements like buttons lift click rates fast.

这就是它的样子：

✓ 检查点： The screen matches the example above.

Step 3: Save It for Later

Save the design as a template to build reusable layouts.

Mobile-first layouts matter because most people read on phones.

如何使用 Mailchimp AI 营销工具

AI Marketing Tools writes copy, picks send times and suggests designs for you.

以下是使用步骤。

Step 1: Open the Creative Assistant

找到 人工智能工具 inside the email builder toolbar.

It pulls colors and fonts straight from your website.

Step 2: Generate Subject Lines

Describe your offer and let the 助手 suggest options.

Pick the one that reads clearly in a crowded inbox.

这就是它的样子：

✓ 检查点： The screen matches the example above.

Step 3: Test the Winner

Mailchimp allows A/B testing on campaigns of any size.

It recommends at least 5,000 recipients for reliable results.

如何使用 Mailchimp 数字营销模板

Digital Marketing Templates gives you 137 email templates plus landing page layouts.

以下是使用步骤。

第一步：浏览图书馆

Open the Templates tab from the left sidebar.

Filter by goal, such as welcome, promotion or newsletter.

Step 2: Customize the Layout

Replace the stock images and text with your own.

Keep one clear call-to-action per email template.

这就是它的样子：

✓ 检查点： The screen matches the example above.

Step 3: Save as Your Default

Star the template so it opens first next time.

Consistent design makes every Mailchimp campaign feel familiar.

如何使用 Mailchimp 潜在客户开发平台

Lead Generation Platform helps you collect email addresses through forms and pages.

以下是使用步骤。

Step 1: Open the Form Builder

Go to Audience, then Signup Forms.

The Form Builder controls every field your visitors see.

Step 2: Choose Your Form Type

Pick embedded forms for your website or a pop up for exits.

Add form fields for name and email address only.

这就是它的样子：

✓ 检查点： The screen matches the example above.

Step 3: Publish a Landing Page

Landing pages capture new leads without any website build.

Connect your online store to track which signups actually buy.

How to Use Mailchimp Analytics & Reporting Tools

分析 && 报告 工具 shows open rates, click rates and revenue for every send.

以下是使用步骤。

步骤 1：打开“报告”选项卡

Click Campaigns, then Reports.

Mailchimp reports show open rates and click rates per campaign.

Step 2: Read the Key Metrics

Check unsubscribe rates, delivery rates and bounces together.

Rising bounces usually mean your list needs cleaning.

这就是它的样子：

✓ 检查点： The screen matches the example above.

步骤三：根据数据采取行动

Analyzing these metrics helps you refine the next campaign.

Repeat what worked and drop what nobody clicked.

A clear call-to-action often moves results more than design.

Mailchimp Pro Tips and Shortcuts

After three years of sending emails with Mailchimp, here are my best tips.

Watch the biggest benefits in action:

键盘快捷键

大多数人错过的隐藏功能

• Send Time Optimization: Mailchimp picks the hour each subscriber usually opens email.
• 内容工作室: One library holds every image you reuse across campaigns.
• Conditional merge tags: Show different text to different segments inside one email.

Mailchimp Common Mistakes to Avoid

Mistake #1: Buying an Email List

Mistake #2: Sending With No Plan

Mistake #3: Ignoring the Contact Count

Mailchimp Troubleshooting

Problem: My Emails Land in Spam

原因： A weak sender reputation from old or bought addresses.

使固定： Authenticate your domain, clean the list and cut image-heavy layouts.

Problem: Import Failed or Dropped Rows

原因： The csv file has merged cells or missing email columns.

使固定： Save as plain CSV, then map each field when you import contacts.

Problem: My Automation Never Fired

原因： The journey was built but never switched on.

使固定： Open Customer Journeys and confirm the status reads Sending.

📌 笔记： If none of these help, contact Mailchimp support.

Mailchimp是什么？

Mailchimp is an email marketing platform that helps businesses grow through email.

Think of it like a post office, a designer and an analyst in one account.

观看这段快速概览：

它包含以下主要特点：

• 电子邮件营销： Build and send Mailchimp campaigns from one dashboard.
• 营销自动化： Trigger automated emails from any subscriber action.
• 受众管理： Store contact data with tags, segments and notes.
• Social Media Marketing: Schedule posts to your social media accounts.
• 内容创作工具： Design with a drag and drop email builder.
• AI Marketing Tools: Generate subject lines and layouts in seconds.
• Digital Marketing Templates: Pick from 137 email templates and landing pages.
• Lead Generation Platform: Collect email addresses with forms and pop ups.
• Analytics & Reporting Tools: Track open rates, clicks and unsubscribe rates.

The company was valued at $4.2 billion before Intuit acquired it.

Mailchimp makes list growth simple with hosted forms and pages.

Small teams love Mailchimp because the editor never feels technical.

如需完整评测，请参阅我们的 Mailchimp评测.

Mailchimp定价

Here’s what Mailchimp costs in 2026:

The free plan sends to 2,000 subscribers but adds Mailchimp branding.

免费试用： Yes — one month free on all paid plans.

退款保证： No refunds, but you can downgrade any month.

💰 性价比最高： Standard — it unlocks automated sequences and A/B testing cheaply.

One warning: Mailchimp pricing climbs fast and can run 3x higher than rivals.

Mailchimp 与其他替代方案的比较

How does Mailchimp compare against other popular email marketing tools?

观看这段对比视频：

快速精选：

• 综合最佳： Mailchimp — the widest feature set for most businesses.
• 最佳预算： Moosend — lower cost as your list grows.
• 最适合初学者： MailerLite — fewer menus and a gentle editor.
• 最适合自动化： ActiveCampaign — branching logic Mailchimp cannot match.

🎯 Mailchimp 的替代方案

Looking for Mailchimp alternatives? Here are the top options:

• 🚀 MailerLite： Clean email builder and generous free plan, ideal if Mailchimp pricing feels steep for a growing list.
• 🧠 ConvertKit： Built for creators who sell digital products and want tag-based automation instead of rigid lists.
• ⚡ ActiveCampaign： 高级功能和 客户关系管理 tools, best when your customer journeys need many conditions.
• 💰 穆森德： Low cost per subscriber with solid landing pages, great for high-volume senders on a budget.
• 🎯 布雷沃： Combines email campaigns with SMS and chat, billed per email rather than per contact.

完整列表请参见我们的 Mailchimp alternatives 指导。

⚔️ Mailchimp 对比

以下是Mailchimp与各竞争对手的对比：

• Mailchimp 与 MailerLite 对比： MailerLite wins on price and simplicity, Mailchimp wins on templates and integrations.
• Mailchimp 与 ConvertKit： ConvertKit suits creators selling courses, Mailchimp suits stores running mixed campaign types.
• Mailchimp 与 ActiveCampaign： ActiveCampaign wins automation depth, Mailchimp stays easier for a first campaign.
• Mailchimp vs Moosend： Moosend costs less at scale, Mailchimp offers stronger reporting and brand tools.
• Mailchimp vs Brevo： Brevo bills per email and adds SMS, Mailchimp gives richer design options.

Start Using Mailchimp Now

You learned how to use every major Mailchimp feature:

• ✅ 电子邮件营销
• ✅ 营销自动化
• ✅ Audience Management
• ✅ Social Media Marketing
• ✅ 内容创作工具
• ✅ AI Marketing Tools
• ✅ Digital Marketing Templates
• ✅ Lead Generation Platform
• ✅ Analytics & Reporting Tools

Here’s a recap of what you get:

下一步： 选择一项功能，立即试用。

大多数人都是从电子邮件营销开始的。

It takes less than five minutes, and the free plan costs nothing.

常见问题解答

How to use Mailchimp for beginners?

Create a Mailchimp account, add contacts, then build a campaign with a template. Write a subject line, send a test email, and hit send.

Why are people leaving Mailchimp?

Mostly pricing. Costs climb sharply as contacts grow, and can reach 3x competitors. Some users also want deeper automation than Mailchimp offers.

How difficult is it to learn Mailchimp?

Not difficult. The drag and drop email builder needs no code. Most beginners send their first campaign within an hour of signing up.

Mailchimp最适合用于什么用途？

Email marketing for 小型企业 and online stores. It handles email campaigns, signup forms, landing pages, automated emails and reporting in one account.

Mailchimp真的免费吗？

Yes, the free plan covers up to 2,000 subscribers with limited features and Mailchimp branding. Paid plans start at $6.50 per month.