如何像专业人士一样使用 Whop（2026 年指南）

快速入门

本指南涵盖了Whop的所有功能：

• 入门 — Create your account and set up your first whop
• 如何使用联盟营销 — Reach more people and earn money through referrals
• 如何使用聊天功能 — Build a paid community with real-time messaging
• 如何使用直播 — Go live and connect with your community
• 如何使用市场平台 — Sell digital products on the Discover marketplace
• 如何使用身份验证器 — Protect your account with added security
• 如何使用可定制的社区应用 — Add different apps to your whop
• 如何使用跟踪链接 — Check where your traffic and sales come from
• 如何使用自动消息 — Send messages to users automatically

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I’ve used Whop for over six months and tested every feature covered here. This how to use Whop tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Whop是目前最强大的社区平台工具之一。

但大多数用户仅仅触及了它功能的冰山一角。

本指南将向您展示如何使用所有主要功能。

一步一步教你，附带截图和专业技巧。

Whether you want to sell courses, create a community, or sell digital products, you’ll learn everything here.

谁教程

本 Whop 完整教程将一步一步地引导您了解每个功能，从初始设置到高级技巧，让您成为高级用户。

呼！

Launch your online 商业 in minutes. Whop is the all-in-one platform and marketplace for selling courses, memberships, and digital products — with built-in community tools and zero monthly fees.

立即体验 WHOP →

阅读完整评测 →

WHOP ALTERNATIVES →

Whop入门指南

使用任何功能之前，请先完成此一次性设置。

大约需要3分钟。

Setting up a Whop account and store usually takes under 30 minutes total.

现在让我们一步一步来。

第一步：创建您的帐户

Go to whop.com and click “Sign Up” in the top right corner.

Enter your email and create a password to get started.

If you don’t have an account yet, head straight to whop.com/discover to 浏览.

✓ 检查点： 检查你的 收件箱 请发送确认邮件。

步骤 2：创建你的 Whop

在仪表盘侧边栏中点击“创建 whop”。

The process involves five quick steps: choose your business model, select your industry, share how you plan to use Whop, pick your country, and enter your business name.

这就是仪表盘的样子：

✓ 检查点： You should see the main dashboard with your new whop.

Step 3: Add Apps and Configure Your Store

Every whop starts as a blank canvas that you can customize.

Apps are features you can add to your whop to bring your idea to life.

Add apps like Chat, Courses, or Files to build your user experience.

Connect your payment method so you can start to sell and earn money.

如何使用 Whop Affiliates

附属公司 lets you reach more people by letting others promote your digital products for a commission.

Whop has an affiliate program that allows users to promote products for a commission, with tracking and payouts handled automatically.

以下是使用步骤。

观看联盟营销人员的实际操作：

现在让我们逐一分析每个步骤。

步骤 1：启用联盟计划

Go to your whop dashboard and find the Affiliates section.

Toggle the affiliate program on to let others share your offers.

第二步：设定佣金率

Choose how much money affiliates earn per sale they bring in.

You can set different ways to pay — percentage or flat rate.

这就是它的样子：

✓ 检查点： You should see commission settings saved successfully.

Step 3: Share Affiliate Links

Copy your unique affiliate link and share it with promoters.

Whop automatically tracks clicks, sales, and payouts for each affiliate.

Content Rewards on Whop also allow users to earn money for generating promotional content.

如何使用 Whop Chat

聊天 lets you build a paid community with real-time messaging and forums.

Whop includes features like real-time messaging, forums, and notifications to enhance user engagement.

以下是使用步骤。

观看聊天演示：

现在让我们逐一分析每个步骤。

步骤 1：添加聊天应用

Go to your whop and click “Add App” from the sidebar.

Select “Chat” from the app store to add it to your community.

Step 2: Create Channels and Set Permissions

Create different channels for different topics your people care about.

You can assign team members specific roles such as moderators or admins.

这就是它的样子：

✓ 检查点： You should see your channels listed in the sidebar.

Step 3: Start Conversations

Post a welcome message and invite your community members to sign up.

Members can read messages, share files, and ask questions in real time.

如何使用 Whop 直播

直播 lets you go live and connect with your community in real time.

This works great for coaching programs, Q&A sessions, and tutorials.

以下是使用步骤。

观看直播实况：

现在让我们逐一分析每个步骤。

步骤一：添加直播应用

Navigate to your whop’s app section and add the Livestream app.

This takes about 30 seconds to set up.

Step 2: Schedule or Start a Live Session

Click “Go Live” to start streaming immediately to your community.

You can also schedule sessions in advance so people know when to watch.

✓ 检查点： You should see the live preview with your camera feed.

Step 3: Engage Your Audience

Members can ask questions and react during the livestream.

Use the chat panel to interact while presenting your content.

如何使用 Whop Marketplace

市场 lets you sell digital products on Whop’s built-in Discover marketplace.

Whop has a built-in marketplace where millions of people can find and purchase offers each month.

以下是使用步骤。

观看 Marketplace 的实际运作：

现在让我们逐一分析每个步骤。

Step 1: List Your Product

Go to your store settings and enable Marketplace listing.

Choose the right category so people can find your product while browsing.

Step 2: Set Your Pricing Model

Whop allows for various payment models including one-time purchases, recurring subscriptions, or free lead magnets.

Pick the pricing that works best for your business.

✓ 检查点： You should see your product listed on the Discover page.

Step 3: Monitor Sales and Reviews

Check your analytics to see how your listing performs.

You can explore trending searches to see what others are joining right now.

Whop’s analytics provide insights into sales, traffic, and user behavior.

如何使用 WHOP 身份验证器

验证器 lets you protect your account with two-factor authentication.

This added 安全 layer keeps your business and money safe.

以下是使用步骤。

观看验证器运行演示：

现在让我们逐一分析每个步骤。

步骤 1：打开安全设置

Go to your account settings and find the Security tab.

Click “Enable Two-Factor Authentication” to get started.

Step 2: Connect Your Authenticator App

Scan the QR code with Google Authenticator or any compatible app.

Enter the six-digit code to verify the connection works.

✓ 检查点： You should see a green confirmation that 2FA is active.

Step 3: Save Your Backup Codes

Download and store your backup codes in a safe place.

These codes let you sign in if you lose access to your authenticator.

如何使用 Whop 可定制社区应用

可定制的社区应用 lets you add different apps to build whatever experience you want.

Whop allows users to create customizable online spaces built to fit whatever business or community they want to create.

以下是使用步骤。

第一步：浏览应用商店

Open your whop dashboard and click “Add App.”

Whop provides modular apps for community interaction, hosting educational content through courses, and digital downloads via Files.

Step 2: Install and Arrange Apps

Select the apps that fit your business model and install them.

Whop adapts to your vision, allowing for flexibility in how it looks, feels, and functions.

You can even build apps on Whop and distribute them on the app store.

✓ 检查点： You should see your added apps in the whop sidebar.

Step 3: Configure Each App

Click on each app to customize its settings and content.

A whop can be anything: an 在线课程, a membership, a coaching program, or a consulting package.

You can even create a whop that blends digital and in-person experiences.

如何使用 WHOP 跟踪链接

追踪链接 lets you check where your traffic and sales come from.

This helps you understand which marketing channels bring the most money.

以下是使用步骤。

观看跟踪链接的实际应用：

现在让我们逐一分析每个步骤。

Step 1: Create a Tracking Link

Go to your whop’s marketing section and click “Create Tracking Link.”

Name your link based on the traffic source like “YouTube” or “Twitter.

Step 2: Place Links Across Platforms

Copy the tracking link and share it on your social media, emails, or website.

Use different links for different ways you promote your whop.

✓ 检查点： You should see click 数据 appearing within a few hours.

Step 3: Analyze Your Results

Check which links drive the most clicks and conversions.

Double down on the channels that bring the most people to your whop.

如何使用 Whop 自动消息

自动消息 lets you send messages to users automatically based on triggers.

This saves you time and keeps your community engaged without manual work.

以下是使用步骤。

Step 1: Set Up Message Triggers

Go to your whop settings and find the Automated Messages section.

Choose when messages should fire — like when a new user joins.

Step 2: Write Your Message Templates

Create welcome messages, onboarding guides, or upsell prompts.

Keep messages personal so they don’t feel like spam to your community.

✓ 检查点： You should see your automated messages saved and active.

Step 3: Test and Monitor

Send a test message to yourself to check formatting and links.

Watch your open rates and adjust the content based on what works.

Whop 专业技巧和快捷方式

After testing Whop for over six months, here are my best tips.

键盘快捷键

大多数人错过的隐藏功能

• 解决中心： Whop includes a Resolution Center that helps manage customer disputes and chargebacks — find it under your payment settings to handle issues before they escalate.
• 内容奖励： This feature allows users to earn money for generating promotional content about your whop — enable it to turn your members into marketers.
• API 访问： Whop provides APIs for payments, payouts, chat, and 应用开发 — developers can connect external tools and build custom integrations.

世界卫生组织（WHO）应避免的常见错误

Mistake #1: Adding Too Many Apps at Once

Mistake #2: Ignoring the Discover Marketplace

Mistake #3: Not Setting Up Payment Methods 早期的

Whop故障排除

Problem: Payment Not Going Through

原因： Your Stripe or payment account may not be fully verified or connected properly.

使固定： Go to your payment settings, disconnect your account, and reconnect it. Make sure all verification steps are complete before trying again.

Problem: Members Can’t Access Content After Purchase

原因： The product’s access rules may not be properly linked to the apps in your whop.

使固定： Check your product settings and make sure each paid tier is connected to the correct apps. Whop automatically handles file delivery and provides access to gated content upon purchase — but only if the links are set up correctly.

Problem: Whop Not Showing on Discover Marketplace

原因： Your product listing may be incomplete or missing required information like a description or category.

使固定： Go to your store page settings and fill in all required fields. Add a category, description, and pricing. Submit for review if needed.

📌 笔记： 如果以上方法均无法解决您的问题，请联系 Whop 客服。

Whop是什么？

呼！ is a community platform that lets you sell digital products, courses, and memberships — all from one place.

Whop is the all-in-one platform and marketplace for online businesses of every kind.

Think of it like a digital storefront combined with a community hub where you can sell, teach, and connect with your audience.

To explain it simply: you create a space, add the tools you need, and start selling to anyone in the world.

Whop is on a mission to deliver everyone a sustainable income.

Every whop comes with the tools you need to sell, manage, and scale your business in one place.

Whop is a platform for any online business — whether you sell courses, run a membership, or offer coaching programs.

Whop allows creators to set up a storefront in minutes using an app-based approach to build customized user experiences.

观看这段快速概览：

它包含以下主要特点：

• 附属公司： Let others promote your products and earn commission automatically.
• 聊天： Build a paid community with real-time messaging and forums.
• 直播： Go live and connect with your audience in real time.
• 市场： List your products on Whop’s Discover marketplace for added exposure.
• 验证器： Protect your account with two-factor authentication.
• 可定制的社区应用： Add modular apps to build whatever experience your business needs.
• 追踪链接： Monitor which channels bring the most traffic and conversions.
• 自动消息： Send welcome sequences and notifications automatically.

The platform has 14 million users and processes over $100 million per month in transactions.

如需完整评测，请参阅我们的 Whop评论.

Whop定价

以下是Whop在2026年的价格：

Whop uses a pay-as-you-go model with no monthly fees.

You only pay transaction fees when you make a sale.

免费开始： Yes — no setup fees, no monthly costs.

退款保证： Not applicable — you only pay when you sell. You can cancel your account at any time since there are no contracts.

Whop charges a flat transaction fee of 2.7% + $0.30 if you use your own Stripe account.

💰 性价比最高： The pay-as-you-go model is ideal for beginners since you pay nothing until you earn money. At lower revenue levels, Whop is cheaper than any flat-fee platform.

Whop vs Alternatives

Whop 的表现如何？以下是竞争格局：

快速精选：

• 综合最佳： Whop — Zero monthly fees and a built-in marketplace with millions of buyers.
• 最佳预算： Bettermode — Free plan available for basic community building.
• 最适合初学者： Teachable — Simple course 建筑商 with a $29/month starting plan.
• Best for communities: Skool — Gamified community experience that keeps members engaged.

🎯 Whop 的替代方案

想找Whop的替代选择？以下是一些最佳选择：

• 🚀 学校： Gamified community platform at $99/month with built-in courses, perfect for creators who want engagement-driven hubs.
• 💰 圆圈： Branded community spaces starting at $89/month with rich member profiles, events, and courses.
• 🎨 Kajabi： All-in-one course and marketing platform starting at $71/month with email automation and sales funnels.
• ⚡ 可教的： Simple course builder starting at $29/month, great for selling online courses with zero technical skills.
• 🔧 GoHighLevel： Full marketing automation suite starting at $97/month for agencies and business owners.
• 🧠 强大的网络： Community-powered courses starting at $99/month with a native mobile app for your members.
• 👶 更好的模式： Free community platform with a pro plan at $49/month, ideal for getting started on a budget.
• 🏢 Thinkific： Course hosting platform starting at $36/month with quizzes, certificates, and 学生 管理。
• 🌟 LearnWorlds： Interactive learning platform starting at $24/month with built-in video editing and assessments.

完整列表请参见我们的 Whop alternatives 指导。

⚔️ 谁比较过

以下是 Whop 与各竞争对手的对比：

• Whop vs Skool： Whop wins on pricing (no monthly fee) and marketplace reach. Skool wins on community gamification and simplicity.
• Whop vs Circle： Whop offers a built-in marketplace for discovery. Circle offers more branding control and polished member profiles.
• Whop vs Kajabi： Whop is free to start while Kajabi starts at $71/month. Kajabi has stronger email marketing and sales funnel tools.
• Whop vs Teachable： Whop handles community and payments together. Teachable focuses more on structured course delivery and certificates.
• Whop vs GoHighLevel： Whop is better for creators selling digital products. GoHighLevel targets agencies needing 客户关系管理 以及自动化。
• Whop vs Mighty Networks： Whop has zero monthly fees while Mighty Networks starts at $99/month. Mighty Networks offers a branded mobile app.
• Whop vs Bettermode： Whop includes payments and marketplace. Bettermode focuses on community forums and has a free plan for small groups.
• Whop vs Thinkific： Whop gives you community and marketplace features. Thinkific excels at structured course creation with quizzes and certificates.
• Whop vs LearnWorlds： Whop is free to start with transaction-based pricing. LearnWorlds offers advanced interactive video and SCORM compliance.

立即开始使用 Whop

你已经学会了如何使用Whop的所有主要功能：

• ✅ 联盟营销
• ✅聊天
• ✅ 直播
• ✅ 市场
• ✅ 验证器
• ✅ 可定制的社区应用
• ✅ 追踪链接
• ✅ 自动消息

下一步： 选择一项功能，立即试用。

Most people start with Chat to build their community.

只需不到5分钟。

You can monetize your Whop by selling courses, memberships, or coaching programs.

Whop allows creators to earn money by launching their own offers.

常见问题解答

Whop是如何运作的？

Whop works by letting you create a customizable online space called a “whop.” You add apps like Chat, Courses, and Files to build the experience you want. People discover your whop through the Discover marketplace or your direct links, and they pay to join using credit cards, PayPal, or 加密货币. Whop handles all the payment processing so you can focus on your content.

如何使用 Whop 赚钱？

To earn money on Whop, create a whop and add your digital products like courses, memberships, or coaching programs. Set your pricing — one-time, recurring, or free — and list it on the Discover marketplace. You can also share tracking links on social media and set up an affiliate program to reach more people. Whop pays you directly through Stripe or other connected payment methods.

Whop适合初学者吗？

Yes, Whop is great for beginners. It’s free to sign up and you only pay when you make a sale. The interface is simple enough that you can set up your first whop in under 30 minutes. Plus, the built-in marketplace gives you access to buyers without needing your own audience first.

真的能通过 Whop 赚钱吗？

Yes, you can really make money with Whop. The platform processes over $100 million per month in transactions across its creator base. Whether you sell courses, run a paid community, or offer coaching, Whop gives you the tools to create and sell. Your earnings depend on your offer quality and how well you reach your target audience.

What is Whop and how do I use it?

Whop is an all-in-one platform for online businesses. You use it by creating a “whop” — a customizable digital space where you can sell products, host courses, build communities, and manage memberships. To get started, sign up at whop.com, create your whop, add apps, set your pricing, and share your link. Joining a whop as a buyer is easy too — just browse the Discover marketplace and click Join.

Can you actually make money with Whop?

Absolutely. Whop allows creators to earn money by selling digital products, memberships, and courses. The platform has a Discover Marketplace where millions of people can browse and find products, acting as a built-in marketing channel. Many creators use Whop to build sustainable income streams through recurring subscriptions and one-time digital product sales.

Is Whop worth it?

Whop is worth it for creators who want an all-in-one platform without upfront costs. Since there are no monthly fees, you only pay when you make sales. The transaction fees are lower than platforms like Patreon or Gumroad. If you’re building a community-based business or selling digital products, Whop gives you everything you need in one place.

What is Whop and how to use it?

Whop is a platform for creating and selling online businesses. To use it, sign up for free, create a whop, add apps like Chat, Courses, or Files, and set your pricing. You can sell one-time products, subscriptions, or free lead magnets. Share your link or let people find you on the Discover marketplace to start earning.

Whop是做什么用的？

Whop is used for selling digital products, hosting courses, building paid communities, offering coaching programs, and managing memberships. Creators use it to sell courses, run paid hubs, and connect with their audience. Businesses use it as a storefront for digital goods with built-in payment processing and community tools.

使用 Whop 需要付费吗？

No, Whop is free to use. You can create an account, build your whop, and list products without paying anything upfront. Whop only charges transaction fees (2.7% + $0.30 per domestic card sale) when you make a sale. This makes it risk-free to get started since you don’t pay until you earn.

使用 Whop 的优点和缺点是什么？

The pros include zero monthly fees, a built-in Discover marketplace, easy setup, and an app-based system that lets you customize your whop. The cons include limited design customization compared to dedicated website builders, transaction fees that add up at higher volumes, and no native video hosting — you’ll need YouTube or Vimeo for video content. For most creators starting out, the pros far outweigh the cons.