快速入门
本指南涵盖了Whop的所有功能：
- 入门 — Create your account and build your first whop
- 如何使用联盟营销 — Recruit partners who promote your whop and get paid a commission automatically
- 如何使用聊天功能 — Run real-time messaging inside your community so members stay active
- 如何使用直播 — Host live sessions your paid members can watch without leaving the app
- 如何使用市场平台 — List your offer on Discover so millions of people can find it
- 如何使用身份验证器 — Protect your account and connect logins with two-factor codes
- 如何使用可定制的社区应用 — Add the exact apps your hubs need, from courses to file downloads
- 如何使用跟踪链接 — Check which traffic source actually drives sales for your business
- 如何使用自动消息 — Reach every new user with the right message at the right time
所需时间： 每部影片 5 分钟
本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案
为什么信任本指南
I’ve run a paid community on Whop for 14 months and tested every feature here.
本教程源自实际操作经验，而非厂商截图。
Whop 是一个面向各种类型在线企业的综合平台和市场。
Most people sign up, list one offer, and stop there.
This guide will explain how to use Whop feature by feature.
一步一步教你，附带截图和专业技巧，让你今天就能应用。
谁教程
This How to Use Whop tutorial walks you through every feature, step by step.
It starts with your first account and ends with the growth tools that bring paid signups.
呼！
Sell courses, memberships, and coaching from one dashboard. Whop handles payments, access, and file delivery for you. Millions of people 浏览 the Discover marketplace every month, so your offer gets found without a big ad budget.
Whop入门指南
Before any feature works, finish this one-time setup.
There are different ways to start here.
You can join a whop as a member, or create your own and sell.
Joining starts on Discover, Whop’s marketplace for online businesses.
Browse whops, find one that looks good, then click the Join button.
A payment popup will display, and the purchase takes you to the whop’s main page.
Selling takes a little more work.
Setting up a Whop account and store usually takes under 30 minutes.
Here’s my hands-on take before we start:
现在让我们逐一分析每个步骤。
第一步：创建您的帐户
Go to whop.com and click Sign Up.
Enter your email, or sign in with Google or Apple.
✓ 检查点： 检查你的 收件箱 用于确认邮件。
步骤二：打开仪表盘
Whop runs in the browser, with iOS and 安卓 apps for mobile.
Log in and you’ll land on your dashboard.
Here’s a quick look at what you get:
✓ 检查点： You should see the sidebar with Create a whop.
Step 3: Create Your First Whop
Click Create a whop in the sidebar of your dashboard.
Five quick steps follow: 商业 model, industry, how you plan to use Whop, country, business name.
Then connect a payment method and add your first apps.
✅ 完成： Every whop starts as a blank canvas, and yours is ready for the features below.
如何使用 Whop Affiliates
附属公司 lets you recruit partners who promote your whop and get paid a commission automatically.
Whop handles the tracking and the payouts for you.
Step 1: Open the Affiliates App
From your dashboard, open Marketing, then click Affiliates.
Step 2: Set Your Commission
Pick a percentage, then choose whether it applies once or on every renewal.
这就是它的样子：
✓ 检查点： Your commission rate shows as active.
Step 3: Share the Affiliate Link
Copy the invite link and share it with creators in your niche.
✅ 结果： Other people now sell for you, and commissions are paid without manual work.
💡 专业提示： Offer a higher rate for the first 30 days. New affiliates push hardest when the reward is time-limited.
如何使用 Whop Chat
聊天 lets you run real-time messaging inside your community so members stay active.
It works like Discord, but sits behind your paywall.
步骤 1：添加聊天应用
Open your whop, click Add app, then select Chat.
Step 2: Create Your Channels
Start with three: announcements, general, and wins.
这就是它的样子：
✓ 检查点： Your channels appear in the left panel of the whop.
Step 3: Assign Moderators
Assign team members roles such as moderator or admin for day-to-day management.
✅ 结果： Members get real-time messaging, forums, and notifications in one paid community.
💡 专业提示： Lock the announcements channel to admins. A quiet feed people actually read beats a noisy one nobody checks.
How to Use Whop Live-streamers
直播 lets you host live sessions your paid members can watch without leaving the app.
No Zoom link, no separate signup.
Step 1: Add the Livestreams App
Add it from the app list inside your whop.
Step 2: Schedule the Session
Set a title, a start time, and which membership tiers get access.
这就是它的样子：
✓ 检查点： The stream shows on your whop with a countdown.
步骤三：上线
Click Go live, then answer questions from chat as you stream.
✅ 结果： You now run live coaching that only paid members can watch.
💡 专业提示： Run one live call every week at the same time. Predictable sessions cut cancel rates more than any discount.
如何使用 Whop Marketplace
市场 lets you list your offer on Discover so millions of people can find it.
Discover is Whop’s built-in marketing channel, and it costs nothing extra.
Step 1: Open Your Store Page
Go to Settings, then Store page, inside your whop.
Step 2: Fill In Your Listing
Add a clear title, a short description, a banner, and your category.
这就是它的样子：
✓ 检查点： Your whop appears when you search your own name on Discover.
Step 3: Match Trending Searches
Browse trending searches, then work those exact words into your title.
✅ 结果： Buyers can find and join your whop without you spending on ads.
💡 专业提示： Join two whops in your niche first. Seeing the buyer flow from the user side sharpens your own listing fast.
如何使用 WHOP 身份验证器
验证器 lets you protect your account and connect logins with two-factor codes.
It replaces a separate authenticator app on your phone.
步骤 1：打开安全设置
Click your profile icon, then Settings, then 安全.
Step 2: Add Your Accounts
Scan the QR code from each service you want to protect.
这就是它的样子：
✓ 检查点： A rotating six-digit code shows for every account added.
步骤三：保存您的备份代码
Download the backup codes and store them somewhere offline.
✅ 结果： Your account and your payouts are locked behind two-factor security.
💡 专业提示： Turn two-factor on before you connect Stripe. Payout accounts are the first target when a seller gets hit.
如何使用 Whop 可定制社区应用
可定制的社区应用 let you add the exact apps your hubs need, from courses to file downloads.
Apps are the features that bring your idea to life.
Step 1: Browse the App List
Click Add app inside your whop to see every option.
Step 2: Pick Your Core Three
Chat handles community, Courses hosts educational content, and Files delivers digital products.
✓ 检查点： Each app you add shows as a tab on your whop.
Step 3: Set Access Per Tier
Decide which membership tiers can open each app.
✅ 结果： Your hubs now match your business instead of a fixed template.
💡 专业提示： Developers can build apps on Whop and list them on the app store. That is a second income line from the same account.
如何使用 WHOP 跟踪链接
追踪链接 let you check which traffic source actually drives sales for your business.
Whop’s analytics report on sales, traffic, and user behaviour in one view.
第一步：打开跟踪链接
Find it under Marketing in your dashboard.
Step 2: Create One Link Per Channel
Name them plainly: tiktok-bio, youtube-desc, newsletter.
这就是它的样子：
✓ 检查点： Clicks and signups show separately for each link.
Step 3: Cut What Doesn’t Convert
After two weeks, drop the channels with clicks but no sales.
✅ 结果： You know exactly where your money and members come from.
💡 专业提示： Give every affiliate their own tracking link too. You then see which partner drives real revenue, not just clicks.
如何使用 Whop 自动消息
自动消息 let you reach every new user with the right message at the right time.
This is how you automate product marketing without hiring anyone.
步骤 1：打开自动化
Head to Marketing, then Automated messages.
Step 2: Write Your Welcome Message
Send it the moment someone joins, with one clear first action.
✓ 检查点： 这 自动化 shows as active with a trigger attached.
Step 3: Add a Win-Back Message
Trigger it when a member goes quiet or tries to cancel.
✅ 结果： New members get onboarded and quiet ones get a nudge automatically.
💡 专业提示： 问一个人 问题 in the welcome message. A reply on day one predicts whether that member stays past month two.
Whop 专业技巧和快捷方式
After 14 months on Whop, these are the shortcuts I actually use.
键盘快捷键
| 行动 | 捷径 |
|---|---|
| 打开搜索 | Ctrl/Cmd + K |
| Send chat message | 进入 |
| New line in chat | Shift + Enter |
| Switch whop | Ctrl / Cmd + Shift + S |
大多数人错过的隐藏功能
- 内容奖励： Pay your members to make promotional clips. They earn money, you reach a new audience.
- 解决中心： Handle disputes and chargebacks in one place instead of your email inbox.
- Free lead magnet tier: Add a $0 product to build a list, then sell courses to that list later.
- Whop API: Payments, payouts, chat, and 应用开发 are all available to developers.
世界卫生组织（WHO）应避免的常见错误
Mistake #1: Launching With an Empty Whop
❌ 错误： Publishing a paid community with no courses, no files, and no posts.
✅ 右图： Add one course, three files, and a welcome post before you take a single payment.
Mistake #2: Ignoring the Discover Listing
❌ 错误： Treating Whop as a checkout page and sending only your own traffic.
✅ 右图： Write the listing properly. Discover is a marketing channel where millions of people browse each month.
Mistake #3: Pricing Before You Have Proof
❌ 错误： Charging $99 a month on day one with zero testimonials.
✅ 右图： Start low or free, collect wins, then raise the price for new members only.
Whop故障排除
Problem: Payment Popup Fails at Checkout
原因： The card is blocked, or a browser extension is stopping the popup.
使固定： Turn off ad blockers, then try a different payment option in the popup.
Problem: A Member Can’t Reach Paid Content
原因： They bought with one email and logged in with another.
使固定： Ask them to sign in with the purchase email, then check the membership in your dashboard.
Problem: You Want to Cancel a Membership
原因： Recurring plans keep billing until the user cancels them.
使固定： Open Settings, then Memberships, find the whop, and click Cancel.
📌 笔记： 如果以上方法均无法解决您的问题，请联系 Whop 客服。
Whop是什么？
呼！ is a community platform and marketplace that lets anyone sell digital products online.
Think of it like Shopify, but built for courses, memberships, and paid communities.
A whop can be an 在线课程会员资格、辅导计划或咨询套餐。
It can also be a hybrid offer that blends digital and in-person experiences.
观看这段快速概览：
它包含以下主要特点：
- 附属公司： Partners promote your whop and get paid a commission automatically.
- 聊天： Real-time messaging, forums, and notifications for your community.
- 直播： Live sessions your paid members can watch inside the app.
- 市场： A Discover listing where millions of people find and purchase offers.
- 验证器： Two-factor codes that protect your account and payouts.
- 可定制的社区应用： Modular apps for chat, courses, and file downloads.
- 追踪链接： Analytics that show which channel drives sales and traffic.
- 自动消息： Onboarding and win-back messages that send themselves.
Whop is on a mission to deliver everyone a sustainable income, and it supports one-time purchases, recurring subscriptions, and free lead magnets.
如需完整评测，请参阅我们的 Whop评论.
Whop定价
以下是Whop在2026年的价格：
| 计划 | 价格 | 最适合 |
|---|---|---|
| Whop platform access | 请联系我们获取准确报价。 | Creators launching a first whop |
| Own Stripe account | 2.7% + $0.30 per transaction | Sellers who already run Stripe |
| Scaling business | 请联系我们获取准确报价。 | Teams with high monthly volume |
免费试用： You can create an account and build a whop before you sell anything.
退款保证： Refunds sit with each seller, and disputes run through the Resolution Center.
💰 性价比最高： Connecting your own Stripe account, because the flat 2.7% + $0.30 fee is predictable as you grow.
Whop vs Alternatives
Whop 的表现如何？以下是竞争格局：
| 工具 | 最适合 | 价格 | 等级 |
|---|---|---|---|
| 呼！ | Built-in marketplace traffic | 请联系我们获取报价 | ⭐ 4.1 |
| 学校 | Simple paid communities | 每月99美元 | ⭐ 4.5 |
| 圆圈 | Branded community hubs | 每月 89 美元 | ⭐ 4.6 |
| Kajabi | 一体化课程业务 | 每月 149 美元 | ⭐ 4.4 |
| Teachable | First-time course creators | 每月 59 美元 | ⭐ 4.3 |
| GoHighLevel | Agencies and funnels | 每月97美元 | ⭐ 4.4 |
| 强大的网络 | Events plus community | 每月 49 美元 | ⭐ 4.2 |
| Thinkific | Structured course delivery | 每月 49 美元 | ⭐ 4.4 |
快速精选：
- 综合最佳： Whop — the marketplace sends buyers you did not have to find.
- 最佳预算： Thinkific — a free tier that works for one course.
- 最适合初学者： Skool — one price, one layout, nothing to configure.
- Best for selling courses at scale: Kajabi — deep funnels and email built in.
🎯 Whop 的替代方案
想找Whop的替代选择？以下是一些最佳选择：
- 🌟 学校： One flat price, a clean feed, and gamified courses that keep members coming back daily.
- 🎨 圆圈： The most polished community hubs, with spaces, events, and full white-label branding.
- 🏢 Kajabi： Courses, email, funnels, and payments in one business platform for established creators.
- 👶 可教的： The easiest way to publish your first paid course without technical setup.
- 🔧 GoHighLevel： Built for agencies that need 客户关系管理, funnels, and client accounts in one login.
- ⭐ 强大的网络： Strong for cohorts and live events, with a native mobile app for members.
- 💼 更好的模式: A customizable community layer that plugs into an existing product or website.
- 📊 Thinkific： Clear course structure, quizzes, and certificates, plus a free plan to start.
- 🧠 学习世界: Interactive video and assessments for anyone who wants to sell courses seriously.
完整列表请参见我们的 Whop的替代方案 指导。
⚔️ 谁比较过
以下是 Whop 与各竞争对手的对比：
- Whop vs Skool： Skool is simpler to run. Whop wins on discovery, payment models, and the number of apps you can add.
- Whop vs Circle： Circle looks better out of the box. Whop brings buyers through Discover, which Circle cannot match.
- Whop vs Kajabi： Kajabi has deeper email marketing. Whop costs less to start and reaches new people faster.
- Whop vs Teachable： Teachable is course-only. Whop handles courses, chat, livestreams, and downloads in one account.
- Whop vs GoHighLevel： GoHighLevel suits agencies managing clients. Whop suits creators selling directly to members.
- Whop vs Mighty Networks： Mighty is stronger for live cohorts. Whop is stronger for digital products and affiliate growth.
- Whop vs Bettermode： Bettermode bolts a community onto your site. Whop gives you the storefront and checkout too.
- Whop vs Thinkific： Thinkific has better course tooling. Whop adds a marketplace, chat, and automated marketing.
- Whop vs LearnWorlds： LearnWorlds wins on interactive lessons. Whop wins on speed to launch and built-in traffic.
立即开始使用 Whop
你已经学会了如何使用Whop的所有主要功能：
- ✅ 联盟营销
- ✅聊天
- ✅ 直播
- ✅ 市场
- ✅ 验证器
- ✅ 可定制的社区应用
- ✅ 追踪链接
- ✅ 自动消息
下一步： 选择一项功能，立即试用。
Most people start with Marketplace, because that listing is what gets you found.
只需不到5分钟。
常见问题解答
Whop是如何运作的？
You create a whop, add apps, and set a price. Members join through Discover or your own link. Whop handles payments, access, and file delivery automatically.
如何使用 Whop 赚钱？
Sell courses, memberships, or coaching programs. You can also earn through Content Rewards, or promote other products as an affiliate for a commission.
Whop适合初学者吗？
Yes. Setup usually takes under 30 minutes. Five quick steps create your whop, then you add apps. No coding is needed to start selling digital products.
真的能通过 Whop 赚钱吗？
Yes, though results vary. Millions of people browse Discover monthly, which helps you reach buyers. Your income still depends on the offer and how you market it.
Whop是什么？我该如何使用它？
Whop is a platform and marketplace for online businesses. Sign up, create a whop, add apps, connect payments, then share your link to sell.
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