如何使用 Ahrefs：在 2026 年 Google 排名第一

快速入门

本指南涵盖了Ahrefs的所有功能：

• 入门 — 创建您的帐户并设置您的第一个项目
• How to Use Content Writing Helper — Draft pages that match search intent from the first line
• 如何使用关键词探索器 — Turn one seed keyword into thousands of keyword ideas
• How to Use Managing Backlinks — See every link pointing at your site and your rivals
• 如何使用网站审核功能 — Catch technical SEO faults before they cost you traffic
• 如何使用交通流量估算 — Size up any market before you write a single article
• 如何使用排名追踪器 — Watch your keyword rankings move week by week
• How to Use SEO Reporting Tool — Send clients clean reports without building slides
• 如何使用网络分析 — Track real visits with a free privacy-first script
• 如何使用网站资源管理器 — Reverse engineer any competitor in under five minutes

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I have used Ahrefs daily for three years across client sites and my own site.

Every step below comes from real work, not from a product tour.

Ahrefs is one of the best known 搜索引擎优化 tools in digital marketing.

Most people open it, run one report, and never touch the rest.

This guide shows you how to use Ahrefs feature by feature.

Step by step, with screenshots and the shortcuts I actually use.

Ahrefs教程

This How to Use Ahrefs tutorial walks through every tool in order, from your first project to advanced keyword research.

Ahrefs

Find the keywords your competitors rank for and the links holding them up. Ahrefs runs backlink analysis, keyword research and site audit crawls from one dashboard. Free Webmaster Tools let you audit your own site before you pay a cent.

立即试用 Ahrefs →

阅读完整评测 →

Ahrefs 的替代方案 →

Ahrefs入门指南

Before you touch any feature, finish this one-time setup.

大约需要三分钟。

请先观看这段简短的概述：

现在让我们一步一步来。

第一步：创建您的帐户

Go to the Ahrefs website and pick a plan that fits your workload.

Enter your email, set a password, and confirm the link in your 收件箱.

✓ 检查点： You land on the empty dashboard.

步骤 2：添加您的第一个项目

A project can be a domain, a subfolder or a single URL.

Import it from Google Search Console, or add it manually and verify ownership.

Connecting search console also unlocks real click 数据 inside your reports.

✓ 检查点： Your project appears on the dashboard with a crawl queued.

Step 3: Turn On Alerts

Open Alerts and add your domain for backlinks, mentions and keyword rankings.

Ahrefs then emails you when links or positions move.

How to Use Ahrefs Content Writing Helper

Content Writing Helper lets you draft and edit pages around target keywords without guessing what to cover.

以下是使用步骤详解。

Step 1: Open the Content Helper

Open any project and click the Content Writing Helper tab.

Paste your draft or start from a blank page.

Step 2: Add Your Target Keyword

Enter your main keyword and the country you want to rank in.

Ahrefs pulls the top ranking pages for that given search query.

这就是它的样子：

✓ 检查点： A coverage score appears beside your draft.

Step 3: Fill the Coverage Gaps

Work through the suggested subtopics one by one.

Write for your target audience first, then trim for search engines.

如何使用 Ahrefs 关键词分析工具

关键词探索器 lets you run your whole keyword research process inside one screen.

以下是使用步骤详解。

步骤 1：输入您的种子关键词

Type a broad term like coffee machines into Keywords Explorer.

Seed keywords are the words that define your niche.

Ahrefs then lets you analyze keywords by clicks, cost and competition.

Step 2: Read the Keyword Metrics

Check search volume, keyword difficulty, clicks and estimated traffic potential.

Monthly search volume alone will mislead you, so read clicks too.

这就是它的样子：

✓ 检查点： The matching terms report fills with keyword suggestions and related keywords.

Step 3: Filter for Low Difficulty Keywords

Set keyword difficulty below 20 and volume above 100.

Long tail keywords with four or more words convert best.

Specific keywords bring fewer visits but far more sign-ups.

How to Manage Backlinks in Ahrefs

Managing Backlinks lets you run backlink analysis on any site and find link building targets fast.

以下是使用步骤详解。

Step 1: Open the Backlinks Report

Enter your domain in Site Explorer and click Backlinks.

You will see every live link and all referring domains.

Step 2: Study a Competitor Backlink Profile

Swap your domain for a competitor’s domain and repeat.

Sort a competitor’s backlinks by domain rating to find the strongest sites.

这就是它的样子：

✓ 检查点： The report lists every backlinks pointing at the domain.

Step 3: Use Link Intersect

Link Intersect shows sites linking to rivals but not to your own site.

如何使用 Ahrefs 网站审核

现场审核 lets you crawl your site and monitor over 100 technical and on page SEO issues.

以下是使用步骤详解。

步骤 1：创建项目

Add a domain manually or import it from Google Search Console.

Step 2: Run Your First Crawl

Set the crawl limit, then start the audit and wait a few minutes.

Ahrefs flags every issue as a Notice, Warning or Error.

这就是它的样子：

✓ 检查点： The Overview report shows a health score out of 100.

Step 3: Fix Errors First

Clear red errors, then yellow warnings, then blue notices.

How to Use Ahrefs Traffic Estimation

交通流量估算 lets you estimate the search traffic any page or domain earns from search engines.

以下是使用步骤详解。

步骤 1：输入网址

Paste a competitor’s domain, a subfolder or a single page.

Step 2: Read the Traffic Graph

The chart shows organic traffic and organic keywords over time.

Sudden drops usually point to an algorithm hit or a technical fault.

这就是它的样子：

✓ 检查点： You can see which pages rank for the most valuable terms.

Step 3: Open Top Pages

Top pages ranks their web pages by traffic, so you see what works.

如何使用 Ahrefs 排名追踪器

排名追踪器 lets you track your google rankings and compare them against rivals.

以下是使用步骤详解。

第一步：添加关键词

Paste your target keywords, or import them from Google Search Console.

步骤 2：设置位置和设备

Pick country, language and mobile or desktop.

Rankings differ sharply between 设备 for the same given keyword.

这就是它的样子：

✓ 检查点： Your first position report appears within a few hours.

Step 3: Add Competitors

Add up to five rivals so you can see which competitors rank above you.

如何使用 Ahrefs SEO 报告工具

SEO Reporting Tool lets you turn raw seo metrics into a report a client can read in two minutes.

以下是使用步骤详解。

Step 1: Pick Your Project

Open the dashboard and select the domain you want to report on.

第二步：选择指标

Add traffic, domain rating, keyword rankings and referring domains.

Cut anything the client will not act on.

这就是它的样子：

✓ 检查点： A preview of the report opens in your browser.

Step 3: Schedule Delivery

Set a monthly email so the report sends itself.

如何使用 Ahrefs 网络分析

网络分析 lets you see real visitor data beside your search data in one place.

以下是使用步骤详解。

Step 1: Add the Script

Copy the snippet and paste it into the head of your web pages.

Step 2: Verify Tracking

Load your homepage, then check that the live counter moves.

Data starts collecting immediately, with no cookie banner needed.

这就是它的样子：

✓ 检查点： Your first sessions appear in the dashboard.

Step 3: Compare Sources

Split traffic by channel to separate search from social and direct.

如何使用 Ahrefs 网站浏览器

网站浏览器 lets you study any domain’s backlink profile and organic keywords in one report.

以下是使用步骤详解。

Step 1: Paste a Domain

Drop any URL into Ahrefs Site Explorer and press enter.

Step 2: Read the Overview

Check domain rating, referring domains and traffic in the top row.

Domain rating measures link strength on a 100-point scale.

这就是它的样子：

✓ 检查点： The overview loads with backlink and traffic charts.

Step 3: Open Content Gap

Content gap reveals terms rivals rank for and you do not.

Ahrefs 专业技巧和快捷方式

After three years of daily use, these are the habits that save me the most time.

键盘快捷键

大多数人错过的隐藏功能

• SEO Toolbar: Install the browser extension and see seo metrics on every search engine results pages listing you visit.
• Traffic potential: Ignore volume and sort by estimated traffic potential to find lucrative keywords others skip.
• Internal link opportunities: Site Audit suggests internal links based on the terms your pages already rank for.
• 品牌雷达： Track how often Large Language Models cite your brand in conversational search results.
• Free Webmaster Tools: Free tools that let you audit and monitor a verified site with no paid plan.
• Ahrefs Academy: Free seo tutorials and courses that cover the whole keyword research process.

Here’s the dashboard view I check every Monday morning:

Ahrefs常见错误及避免方法

Mistake #1: Chasing Volume Instead of Intent

Mistake #2: Treating Site Audit as a One-Off

Mistake #3: Copying Competitor Keywords Blindly

Ahrefs故障排除

Problem: Site Audit Crawls Zero Pages

原因： Your robots.txt file blocks AhrefsBot, or the crawl needs JavaScript rendering.

使固定： Allow AhrefsBot in robots.txt, then turn on JavaScript rendering in the crawl settings and rerun.

Problem: Rank Tracker Positions Do Not Match What I See

原因： Your browser personalises results by location, history and device.

使固定： Compare in an incognito window set to the same country and device as your tracked profile.

Problem: Traffic Estimates Look Too Low

原因： Estimates only count organic keywords in the index for that country.

使固定： Switch the country filter to worldwide, then cross-check against Google Search Console clicks.

Problem: New Pages Never Rank

原因： The page targets a term far above your domain rating.

使固定： You rank higher by matching intent, not by writing more. Rebuild the page around low difficulty keywords first.

📌 笔记： If none of these fix your issue, contact Ahrefs support through the in-app chat.

Ahrefs是什么？

Ahrefs is a search engine optimization platform built on its own web crawler.

It shows you what ranks, why it ranks, and which links hold it up.

Think of it as a telescope pointed at search engines.

It crawls the web, stores the links it finds, and turns that index into reports you can act on.

观看这段快速概览：

它包含以下主要特点：

• Content Writing Helper: 人工智能写作 助手 that grades your draft against top ranking pages
• 关键词探索器： The keyword research tool behind every campaign, with full keyword metrics
• Managing Backlinks: Full backlink profile data with new, lost and broken link reports
• 现场审核： Scheduled crawls that protect your site’s technical health
• 交通流量预估： Organic traffic estimates for any URL, folder or full domain
• 排名追踪器： Position tracking across countries, devices and search engine results pages
• SEO Reporting Tool: Scheduled exports and dashboards for clients or your own team
• 网站分析： A lightweight, cookie-free analytics script included at no cost
• 网站浏览器： The core research tool inside the Ahrefs SEO tools suite

如需完整评测，请参阅我们的 Ahrefs 评测.

Here’s how the platform is laid out:

Ahrefs定价

以下是 Ahrefs 在 2026 年的成本：

免费试用： No free trial. Ahrefs Webmaster Tools stays free for sites you verify yourself.

退款保证： No refunds, but you can cancel or downgrade at any point in the billing cycle.

Here’s the current plan breakdown:

💰 性价比最高： Standard — it adds Content Explorer and far deeper historical data than Lite.

Ahrefs 与其他替代方案的比较

How does Ahrefs compare with the rest of the market? Here’s the landscape:

快速精选：

• 综合最佳： Ahrefs — the deepest link index and the fastest crawler
• 最佳预算： Ubersuggest — free keyword tools plus cheap paid tiers
• 最适合初学者： Mangools — clean interface and gentle seo training material
• 最适合代理机构： SE Ranking — white-label reports at a fraction of the cost

🎯 Ahrefs 的替代方案

正在寻找 Ahrefs 的替代方案？以下是一些最佳选择：

• 🚀 Semrush： Wider toolkit covering ads, social and PR alongside search data.
• 💰 Ubersuggest： The cheapest way to get keyword suggestions and basic backlink data.
• 🎨 冲浪者SEO： Grades drafts against top ranking pages while you write.
• ⚡ 内容猛禽： Builds briefs and outlines fast for teams publishing at volume.
• 🔒 莫兹： Trusted domain authority scores and a large learn seo library.
• 🧠 SE排名： Strong AI visibility tracking and white-label client dashboards.
• 👶 芒果： The friendliest keyword research tool for first-time users.
• 🌟 排名追踪器： Focused position tracking with alerts at a low monthly price.

完整列表请参见我们的 Ahrefs 的替代方案 指导。

⚔️ Ahrefs 对比

Here’s how Ahrefs stacks up head to head:

• Ahrefs 对阵 Semrush: Ahrefs wins on link data and crawl speed. Semrush wins on breadth and paid ad reports.
• Ahrefs 与 Surfer SEO 的比较: Surfer edits better. Ahrefs researches better. Many teams pay for both.
• Ahrefs 对比 Content Raptor: Content Raptor is cheaper for briefs. Ahrefs owns the underlying data.
• Ahrefs 对阵 Moz: Moz is easier for newcomers. Ahrefs finds far more referring domains per site.
• Ahrefs 与 SE 排名对比: SE Ranking costs less for agencies. Ahrefs keeps a bigger index.
• Ahrefs 与 Ubersuggest: Ubersuggest suits hobby sites. Ahrefs suits anyone competing for money terms.
• Ahrefs 对阵 Mangools: Mangools is simpler and cheaper. Ahrefs handles enterprise scale research.
• Ahrefs 对比 Ranktracker: Ranktracker tracks positions well. Ahrefs adds the research behind them.

立即开始使用 Ahrefs

你已经学会了如何使用Ahrefs的所有主要功能：

• ✅ Content Writing Helper
• ✅ 关键词探索器
• ✅ Managing Backlinks
• ✅ 网站审核
• ✅ 交通流量预估
• ✅ 排名追踪器
• ✅ SEO Reporting Tool
• ✅ 网站分析
• ✅ 网站浏览器

下一步： Pick one feature and try it today.

大多数人都是从关键词探索器开始的。

Here’s what my own dashboard looked like after the first month:

It takes less than five minutes to get your first report.

常见问题解答

Ahrefs 的工作原理是什么？

Ahrefs runs its own web crawler. It stores links and rankings in a live index, then turns that data into backlink, keyword and site audit reports.

如何使用Ahrefs工具？

Add a project and connect Google Search Console. Then run Site Explorer for competitor research, Keywords Explorer for keyword ideas, and Site Audit for technical checks.

Ahrefs可以免费使用吗？

Yes, partly. Ahrefs Webmaster Tools gives free site audit and backlink data for sites you verify. Paid plans start at $108 per month.

Ahrefs对SEO有用吗？

Yes. Its link index is the largest of the major seo tools. The keyword metrics are accurate enough to plan a full content calendar.

Ahrefs 和 Semrush 有什么区别？

Ahrefs leads on backlink depth and crawl speed. Semrush covers more marketing ground, including paid ads, social posting and PR tracking.