如何使用 Ahrefs：在 2026 年 Google 排名第一

快速入门

本指南涵盖了Ahrefs的所有功能：

• 入门 — 创建账户和基本设置
• 如何使用关键词探索器 — Find high-value keyword ideas with search volume and difficulty
• 如何使用网站资源管理器 — Analyze any domain’s backlink profile and organic traffic
• 如何使用网站审核功能 — 查找并修复您网站上的技术 SEO 问题
• 如何使用排名追踪器 — Monitor your Google rankings over time
• 如何使用内容浏览器 — Discover top-performing content in any niche
• 如何使用反向链接分析 — Build links by studying competitor strategies

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I’ve used Ahrefs for over 3 years and tested every feature covered here. This how to use Ahrefs tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Ahrefs是最强大的工具之一。 SEO工具 今天即可购买。

但大多数用户仅仅触及了它功能的冰山一角。

This guide shows you how to use every major feature for search engine optimization.

Step by step, with screenshots and pro tips from my SEO training experience.

Ahrefs教程

This complete Ahrefs tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user of these Ahrefs SEO tools.

Ahrefs

Dominate search engines with the industry’s most accurate backlink 数据 and keyword research tools. Ahrefs helps you uncover competitor strategies, find lucrative keywords, and track your Google rankings. Start your 7-day trial today.

立即试用 Ahrefs →

阅读完整评测 →

Ahrefs 的替代方案 →

Ahrefs入门指南

使用任何功能之前，请先完成此一次性设置。

大约需要3分钟。

请先观看这段简短的概述：

现在让我们一步一步来。

第一步：创建您的帐户

Go to the Ahrefs website at ahrefs.com.

Click “Start trial” or “Sign up” in the top right corner.

Enter your email and create a password to begin your SEO journey.

✓ 检查点： 检查你的 收件箱 for a confirmation email from Ahrefs.

步骤 2：添加您的第一个项目

After logging in, you’ll see the main dashboard.

Click “Add project” and enter your website domain.

这就是仪表盘的样子：

✓ 检查点： You should see your project listed in the dashboard.

步骤 3：连接 Google Search Console

Navigate to “Settings” and find the Google Search Console integration.

Click “Connect” and authorize Ahrefs to access your GSC data.

This unlocks webmaster tools data directly inside Ahrefs for deeper insights.

如何使用 Ahrefs 关键词分析工具

关键词探索器 lets you discover keyword ideas with accurate search volume and keyword difficulty scores.

This is your primary keyword research tool for finding target keywords your audience is searching for.

Here’s how to use it step by step for your keyword research process.

观看关键词探索器实际操作演示：

现在让我们逐一分析每个步骤。

步骤 1：输入您的种子关键词

Click “Keywords Explorer” in the top navigation menu.

Type one or more seed keywords that define your niche or topic.

Seed keywords are the foundation — think of terms like “coffee machines” if you sell espresso makers.

Select your target country and click “Search” to analyze keywords.

Step 2: Review Keyword Metrics

You’ll see keyword metrics including monthly search volume, keyword difficulty (KD), and clicks data.

Focus on keywords with high search volume but low difficulty keywords for easier wins.

The traffic potential metric shows estimated traffic potential based on search intent analysis.

这就是它的样子：

✓ 检查点： You should see a list of keyword suggestions with search volume data.

Step 3: Explore Related Keywords

Click “Matching terms” to find keyword ideas that contain your seed keywords.

Try “Related terms” for keyword suggestions based on what top ranking pages also rank for.

Look for long tail keywords with lower competition and clear search intent.

Filter by keyword difficulty to find low difficulty keywords you can rank for quickly.

如何使用 Ahrefs 网站浏览器

网站浏览器 lets you analyze any domain’s organic traffic, backlink profile, and top ranking pages.

This is essential for competitor research and understanding what pages rank highest on search engines.

以下是使用步骤。

观看网站探索器实际操作演示：

现在让我们逐一分析每个步骤。

步骤 1：输入要分析的域名

Click “Site Explorer” in the main navigation.

Enter your competitor’s domain or your own site to see where you stand.

Select “Exact URL,” “Domain,” or “Prefix” based on what you want to analyze.

Step 2: Review Domain Overview

The overview shows domain rating (DR), referring domains, and organic traffic estimates.

Check “Organic keywords” to see how many organic keywords the site ranks for.

Review search traffic trends to understand their growth or decline.

这就是它的样子：

✓ 检查点： You should see backlinks pointing to the domain and organic traffic data.

Step 3: Study Top Pages and Backlinks

Click “Top pages” to see which web pages drive the most search traffic.

Check “Backlinks” to see all backlinks pointing to the domain.

Look for referring domains you could also target for your own link building efforts.

如何使用 Ahrefs 网站审核

现场审核 lets you crawl your website to find and fix over 100 technical SEO issues.

This tool monitors your site’s technical health and catches problems before they hurt your rankings.

以下是使用步骤。

观看现场审核过程：

现在让我们逐一分析每个步骤。

步骤 1：开始新的爬虫

Go to “Site Audit” and select your project (or create a new one).

Click “New crawl” and configure your crawl settings.

You can import your websites from Google Search Console or add them manually.

Step 2: Review the Overview Report

The Overview report shows a high-level summary of all technical and on-page SEO issues found.

Ahrefs flags issues as Errors (red), Warnings (yellow), and Notices (blue) based on severity.

Prioritize red errors first — these have the biggest 影响 on your technical SEO.

这就是它的样子：

✓ 检查点： You should see a health score and list of issues to fix.

步骤三：解决问题并安排定期审核

Click on each issue type to see affected pages and instructions to fix them.

Look for broken links, slow pages, and duplicate content problems.

Schedule recurring audits to catch silent issues and protect your search traffic.

如何使用 Ahrefs 排名追踪器

排名追踪器 lets you monitor your Google rankings over time and track performance against competitors.

This helps you see if your SEO efforts are working by tracking keyword rankings daily.

以下是使用步骤。

观看排名追踪器实际演示：

现在让我们逐一分析每个步骤。

步骤 1：添加要跟踪的关键词

Navigate to “Rank Tracker” and select your project.

Click “Add keywords” and enter your target keywords you want to monitor.

You can import keywords from Keywords Explorer or paste a list directly.

步骤 2：配置跟踪设置

Select your target country, language, and device type (desktop or mobile).

Add competitors to track how you compare on specific keywords.

This shows where competitors rank for the same terms on search engine results pages.

这就是它的样子：

✓ 检查点： You should see your current rankings and historical data.

Step 3: Monitor Changes and Trends

Check the Overview tab to see ranking improvements and drops.

Use the “Competitors” view to see how you compare to rivals.

Set up email alerts for significant ranking changes so you never miss a movement.

如何使用 Ahrefs 内容浏览器

内容浏览器 lets you search billions of web pages to find top-performing content in any niche.

Use it to discover content ideas, find link building opportunities, and analyze what works for competitors.

以下是使用步骤。

观看内容探索器实际操作演示：

现在让我们逐一分析每个步骤。

Step 1: Search for Topics

Click “Content Explorer” in the main navigation.

Enter a topic or keyword related to your niche.

Choose “In title” for more targeted results or “Everywhere” for broader coverage.

Step 2: Filter and Sort Results

Sort by “Referring domains” to find content that attracts the most backlinks.

Filter by “Domain Rating” to focus on authoritative sources.

Use the date filter to find recently published content in your space.

这就是它的样子：

✓ 检查点： You should see a list of articles with traffic and backlink data.

Step 3: Analyze and Export Top Content

Click on any article to see its full backlink profile and referring domains.

Look for patterns in what makes content successful — length, format, angles.

Export results to create a content strategy based on proven performers.

如何使用 Ahrefs 反向链接分析

反向链接分析 lets you study any site’s link building strategy and find opportunities for your own site.

Understanding competitor’s backlinks is essential for building your own authority.

以下是使用步骤。

观看反向链接分析的实际应用：

现在让我们逐一分析每个步骤。

Step 1: Analyze a Competitor’s Backlink Profile

Go to Site Explorer and enter your competitor’s domain.

Click “Backlinks” in the left sidebar to see all backlinks pointing to their site.

Sort by “Domain Rating” to find their highest-quality links from competitors websites.

Step 2: Use Link Intersect for Opportunities

Click “Link Intersect” under “More” in the navigation.

Enter multiple competitors to find sites linking to them but not to you.

These are your best targets — they already link to similar content in your space.

这就是它的样子：

✓ 检查点： You should see a list of domains linking to competitors but not your site.

Step 3: Find Broken Link Opportunities

Use the “Broken backlinks” filter to find dead links on competitor sites.

Reach out to linking sites and offer your content as a replacement.

This is called broken link building and it’s highly effective for earning quality links.

Ahrefs 专业技巧和快捷方式

After testing Ahrefs for over 3 years, here are my best tips for getting the most from these SEO tools.

键盘快捷键

大多数人错过的隐藏功能

• SEO工具栏扩展： Installing the SEO Toolbar provides instant SEO metrics on Google search results pages. See domain rating and backlinks without leaving search results.
• SERP Overview Feature: The SERP Overview shows you exactly what pages rank for any given keyword. Click any result to 即刻 analyze its backlink profile.
• Batch Analysis Tool: Upload a list of URLs or domains to analyze multiple sites at once. Perfect for 审计 a list of link prospects quickly.

Ahrefs常见错误及避免方法

Mistake #1: Chasing Just a Single Keyword Instead of Topics

错误二：忽略搜索意图

Mistake #3: Only Using Free Keyword Tools

Ahrefs故障排除

Problem: Site Audit Not Crawling All Pages

原因： Your robots.txt may be blocking the crawler, or your crawl budget is too low.

使固定： Check crawl settings and increase the page limit. Verify robots.txt allows AhrefsBot. You can also whitelist the crawler in your server settings.

Problem: Keywords Showing Zero Search Volume

原因： The keyword may be too specific, brand new, or misspelled.

使固定： Try broader seed keywords first, then narrow down. Check spelling and try synonyms. Some niche terms legitimately have very low monthly search volume.

Problem: Rankings Not Updating in Rank Tracker

原因： Rank Tracker updates daily but may show cached data temporarily.

使固定： Wait 24-48 hours for fresh data. Check if the keyword is properly configured with the right location and device settings. You can also manually refresh.

📌 笔记： If none of these fix your issue, contact Ahrefs support through their help center.

Ahrefs是什么？

Ahrefs is a popular search engine optimization (SEO) platform that provides in-depth data on keywords, backlinks, and competitive performance.

Think of it like a complete SEO command center for your digital marketing efforts.

观看这段快速概览：

It includes these key features for search engine optimization:

• 关键词探索器： Find keyword ideas with search volume, keyword difficulty, and traffic potential data.
• 网站浏览器： Analyze any domain’s organic traffic and backlink profile for competitor research.
• 现场审核： Crawl your website to find and monitor over 100 technical and on-page SEO issues.
• 排名追踪器： Monitor your Google rankings over time and track performance against competitors.
• 内容浏览器： Search for content ideas and analyze SEO and social metrics for billions of pages.
• 反向链接分析： Study competitor’s backlinks and find link building opportunities.

如需完整评测，请参阅我们的 Ahrefs 评测.

Ahrefs定价

以下是 Ahrefs 在 2026 年的成本：

免费试用： Yes, 7-day trial available for the Lite and Standard plans.

退款保证： 虽然没有官方保证，但您可以随时取消。

💰 性价比最高： Standard at $208/month — includes the most lucrative keywords data, higher limits on reports, and access to all core Ahrefs SEO tools most professionals need.

Ahrefs 与其他替代方案的比较

How does Ahrefs compare? Here’s the competitive landscape of SEO tools:

快速精选：

• 综合最佳： Ahrefs — Most accurate backlink data and powerful keyword research tool
• 最佳预算： Mangools — Great for beginners at $19/month
• 最适合初学者： Moz — Simple interface and helpful learn SEO resources
• Best for content optimization: Surfer SEO — Real-time on page SEO recommendations

🎯 Ahrefs 的替代方案

正在寻找 Ahrefs 的替代方案？以下是一些最佳选择：

• 🚀 Semrush： Complete digital marketing suite with advertising tools, social media features, and content marketing alongside SEO. More features but steeper learning curve.
• 🎨 冲浪者SEO： Specialized for on page SEO and content optimization. Shows exactly how to structure content to rank higher in search results for your target keywords.
• 💰 内容猛禽: AI-powered content optimization with real-time suggestions. Great for writers who want to boost their search traffic without deep technical SEO knowledge.
• ⚡ 莫兹： Beginner-friendly with excellent educational resources. The Domain Authority metric is widely recognized in the SEO industry for measuring site strength.
• 🔒 SE排名： Budget-friendly alternative with solid keyword research and rank tracking. Good for 小型企业 watching their SEO tools spending.
• 🧠 Ubersuggest： Free keyword tools with limited daily searches. Neil Patel’s tool is great for beginners who want to learn SEO basics before investing.
• 👶 芒果： Simple, affordable keyword research focused tool. Perfect for bloggers and small sites who don’t need enterprise-level data.
• 🏢 排名追踪器： Specialized rank tracking with daily updates. Strong on monitoring Google rankings but less powerful for backlink analysis.

完整列表请参见我们的 Ahrefs 的替代方案 指导。

⚔️ Ahrefs 对比

以下是Ahrefs与各竞争对手的对比：

• Ahrefs 对阵 Semrush: Ahrefs has better backlink data while Semrush offers more marketing tools. Choose Ahrefs for SEO focus, Semrush for all-in-one digital marketing needs.
• Ahrefs 与 Surfer SEO 的比较: Ahrefs excels at keyword research and backlink analysis. Surfer SEO wins for on page SEO optimization. Many professionals use both together.
• Ahrefs 对比 Content Raptor: Ahrefs is the established industry leader. Content Raptor uses AI for content optimization but lacks Ahrefs’ backlink database depth.
• Ahrefs 对阵 Moz: Ahrefs has more accurate data and larger index. Moz is more beginner-friendly with better SEO tutorials and educational content.
• Ahrefs 与 SE 排名对比: Ahrefs is more powerful but costs more. SE Ranking offers 80% of the features at 40% of the price for budget-conscious users.
• Ahrefs 与 Ubersuggest: Ahrefs provides professional-grade data. Ubersuggest is good for basic keyword research but lacks depth for serious SEO work.
• Ahrefs 对阵 Mangools: Ahrefs is more powerful across the board. Mangools is simpler and cheaper — great for beginners who don’t need enterprise features.
• Ahrefs 对比 Ranktracker: Ahrefs offers complete SEO coverage. Ranktracker specializes in rank tracking only but does that one thing very well.

立即开始使用 Ahrefs

你已经学会了如何使用Ahrefs的所有主要功能：

• ✅ Keywords Explorer for finding target keywords with keyword metrics
• ✅ Site Explorer for analyzing competitors and their organic keywords
• ✅ Site Audit for fixing technical SEO issues on your own site
• ✅ Rank Tracker for monitoring your keyword rankings over time
• ✅ Content Explorer for finding high-performing content ideas
• ✅ Backlink Analysis for link building opportunities

下一步： 选择一项功能，立即试用。

Most people start with Keywords Explorer to find their first target keywords.

It takes less than 5 minutes to run your first keyword research.

常见问题解答

Ahrefs 的工作原理是什么？

Ahrefs works by continuously crawling the web with its own bot, similar to how search engines do. It indexes billions of web pages and analyzes their backlinks, organic keywords, and search traffic data. When you use Ahrefs, you’re accessing this massive database to research keywords, analyze competitors websites, and track your own site’s performance.

如何使用Ahrefs工具？

To use Ahrefs, start by creating an account and adding your first project. Then explore the main tools: Keywords Explorer to find keyword ideas with search volume data, Site Explorer to analyze any domain’s backlink profile, and Site Audit to check your site’s technical health. Each tool provides step-by-step guidance once you enter a URL or keyword.

Ahrefs可以免费使用吗？

Ahrefs offers some free tools including a Backlink Checker, Website Authority Checker, and Keyword 发电机 with limited queries. For full access to Keywords Explorer, Site Explorer, Site Audit, and Rank Tracker, you need a paid subscription starting at $108/month for the Lite plan. A 7-day trial is available to test the premium features.

Ahrefs对SEO有用吗？

Ahrefs is excellent for SEO and is considered one of the best SEO tools by industry professionals. It provides the most accurate backlink data, powerful keyword research capabilities, and thorough technical SEO audits. The platform helps with on page SEO, link building, competitor research, and tracking Google rankings — all essential for search engine optimization success.

SEO中的80/20法则是什么？

The 80/20 rule for SEO means that 80% of your organic traffic often comes from 20% of your content or keywords. In Ahrefs, you can identify these high-performing pages using Site Explorer’s “Top pages” report. Focus your efforts on creating more content similar to your winners and updating existing top performers to maximize your search traffic results.

Ahrefs 和 Semrush 有什么区别？

Ahrefs excels at backlink analysis and keyword research with the largest backlink index. Semrush offers a broader digital marketing suite including advertising tools, social media management, and content marketing features. Choose Ahrefs for pure SEO focus and superior link data; choose Semrush if you need an all-in-one marketing platform beyond just search engine optimization.

有没有Ahrefs的免费替代品？

Yes, several free keyword tools exist as alternatives. Google Search Console provides free data about your own site’s performance. Ubersuggest offers limited free searches. Google Keyword Planner is free with a Google Ads account. However, these free tools lack Ahrefs’ backlink database depth, competitor analysis features, and accurate keyword difficulty scores that professional SEOs rely on.

Can I learn SEO by myself?

Absolutely. Ahrefs provides excellent SEO training resources including their blog, YouTube channel with SEO tutorials, and Academy courses. Start by learning basics like keyword research, on page SEO, and link building fundamentals. Use Ahrefs’ free tools to practice, then upgrade to a paid plan as you advance. Many successful SEO professionals are self-taught using resources like these.

SEO的3C是什么？

The 3 C’s of SEO are Content, Code, and Credibility (links). Content means creating valuable pages targeting relevant keywords with proper search intent. Code refers to technical SEO — site speed, mobile-friendliness, and clean HTML that search engines can crawl. Credibility comes from backlinks pointing to your site from other authoritative domains. Ahrefs helps with all three through its various tools.