Buffer vs Later：2025 年社交媒体终极对决

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• 付费计划 $16.67 起/月

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In the fast-paced world of 社交媒体, staying on top of your game is crucial.

And that’s where 社交媒体 scheduling tools come in. Two big names often pop up in this space: Buffer and 之后.

Both promise to streamline your social media management, but which one is the right fit for you?

In this blog post, we’ll dive deep into the Buffer vs Later debate, comparing their features, pricing, and overall user experience.

By the end, you’ll have a clear picture of which platform aligns best with your social media goals and budget.

让我们开始吧！

概述

Before diving into the nitty-gritty, let’s get a quick overview of what Buffer and Later bring to the table.

We’ve extensively tested both tools, scheduling posts and exploring their features. This hands-on experience informs our unbiased comparison.

3.5满分 5 分

Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial

定价： It has a free plan. Paid plan starts at $5/month

主要特点：

• Intuitive Scheduling
• 参与工具
• 分析与报告

Try Buffer for FREE 阅读完整评论

4.5满分 5 分

Later 的可视化计划器和最佳发布时间功能可帮助您充分利用内容。立即探索它的功能！

定价： 它提供免费试用。付费计划起价为 $16.67/月

主要特点：

• 视觉规划师
• 最佳发布时间
• 林肯生平

稍后免费试用 阅读完整评论

What is Buffer?

Buffer’s like your trusty sidekick for social media.

It helps you plan posts, keep an eye on how they’re doing, and even chat with your followers – all in one place.

It’s great for folks who want a simple, no-fuss way to manage their social presence.

此外，探索我们最喜欢的 缓冲区替代品…

我们的看法

告别社交媒体的烦恼！Buffer 直观的平台和经济实惠的套餐，让您轻松安排和管理内容。见证它带来的改变！

免费试用缓冲液 阅读完整评论 缓冲替代品

主要优点

• 管理最多 300 个社交资料。
• 为代理机构提供白标选项。
• 分析参与度提高 12%。
• 将任务分配给 80 多名团队成员。
• 使用智能队列自动化内容。

定价

• 自由的： 每月 0 美元。
• 要点： 每个频道每月 5 美元
• 团队： 每个频道每月 10 美元

免费试用 Buffer

优点

• 清潔的界頁。
• 易于导航。
• 实惠的选择。
• 可靠的调度。

缺点

• 功能有限。
• 高级功能价格昂贵。
• 没有内容建议。

免费试用 Buffer

什么是 "后来"？

Later is all about making your social media look amazing. Think of it as your visual planner.

It helps you arrange your posts so your feed looks cohesive, plus it has tools to drive traffic and 销售额.

If you’re a brand focused on aesthetics and engagement, Later’s your go-to.

此外，探索我们最喜欢的 后来的替代品…

我们的看法

对于注重视觉内容和 Instagram 营销的企业来说，Later 是一个绝佳的选择。它易于使用、价格实惠，并提供一系列功能，帮助您创建和安排精美、引人入胜的内容。

稍后免费试用 阅读完整评论 后来的替代方案

主要优点

• 特征： Later 提供调度、发布、分析和可视化规划器，用于创建和预览您的社交媒体内容。
• 支持的社交网络： 它与 Instagram、Facebook、Twitter、Pinterest 和 TikTok.
• 易于使用： 该界面采用拖放式设计，非常直观，可轻松规划和安排您的内容。
• 客户支持： Later 提供电子邮件和聊天支持，以及全面的帮助中心。
• 集成： 它与一些关键工具相连，例如 Canva、Unsplash 和 Dropbox。
• 可扩展性： Later 为各种规模的企业提供计划，从个体经营者到大型团队。

稍后免费试用

定价

Later 提供免费计划，但功能有限。付费计划起价为每月 18 美元，具体价格取决于您需要的社交资料和用户数量。

• 起动机： 每月 16.67 美元
• 生长： 每月 30 美元
• 先进的： 每月 53.33 美元

稍后免费试用

优点

• 直观的界面。
• 视觉规划。
• 功能丰富。
• 便捷的移动应用程序。
• 免费计划选项。

缺点

• 免费功能有限。
• 对于某些人来说价格昂贵。
• 高级功能有一个学习曲线。

稍后免费试用

功能比较

Buffer and Later are both essential social media management tools, but they cater to different workflows.

Buffer focuses on efficient, cross-platform social media scheduling, while Later excels at visual content planning for aesthetic social media channels.

1. Visual Planning and Scheduling Interface

• 缓冲: It uses a simple, queue-based social media scheduling system and a calendar view. It does not offer a drag and drop interface directly onto the calendar for arranging posts, prioritizing functional efficiency over visual planning.
• 之后: This social media management app is centered around a visual planner with a drag and drop interface. This key feature makes it ideal for planning and visualizing social media posts for aesthetic social media channels like Instagram and Pinterest.

2. Core Focus and Target Audience

• 缓冲: It is an ideal social media management tool for small & medium businesses and 自由职业者 who need a reliable, cost-effective tool to manage a simple, cross-platform social media strategy.
• 之后: It targets visual brands, creators, and agencies who prioritize the aesthetic of their social media presence. It provides strong tools to facilitate social media marketing on visually-driven social media platforms.

3. Multi-Purpose Functionality

• 缓冲: Its functionality extends beyond a simple scheduler, with the buffer browser extension and native features supporting overall digital marketing efforts.
• 之后: It combines visual planning, post ideas, and advanced features like Link-in-Bio tools into a comprehensive platform, enabling users to streamline their entire social media marketing workflow.

4. Content Storage and Curation

• 缓冲: It features a media library and a create space for storing drafts and content ideas. The buffer browser extension is a standout feature, enabling users to easily curate and schedule posts from any website, enhancing their social media efforts.
• 之后: It also includes a media library that is highly visual. Its focus is on collecting and organizing visual content, including user generated content, making it a powerful tool for visual brands.

5. Collaboration and Team Features

• 缓冲: It offers clear team collaboration features, including an approval workflow and user role management, and is great for small and medium businesses that need to coordinate their social media strategy.
• 之后: Later also provides strong team collaboration functionality with team member access and a streamlined approval process, which is necessary for managing multiple social media platforms and accounts.

6. Analytics and Reporting

• 缓冲: It provides solid analytics on social media performance and link clicks, which is crucial for tracking social media engagement.
• 之后: It offers strong analytics, especially for Instagram, with insights into best times to post and hashtag suggestions, providing actionable 数据 to improve your social media strategy.

7. Supported Channels & Account Management

• 缓冲: It is a strong social media scheduling tool for all major social media channels, enabling users to schedule posts to several social media platforms efficiently.
• 之后: While it supports multiple platforms, its core strength is in Instagram features. You can manage multiple public or personal social media accounts effectively, with specific tools for visual media.

8. Engagement Tools

• 缓冲: It provides engagement tools within its dashboard, allowing users to track comments and replies on core social media platforms without navigating away from the tool.
• 之后: It also offers an engagement feature focused on managing interactions, which is essential for maximizing audience engagement and maintaining a strong social media presence.

9. Pricing and Free Plan

• 缓冲: The free plan is generous, enabling users to connect up to three channels with a limited number of social media posts. The paid plans are affordable and charge per social media channel.
• 之后: It’s free plan also supports scheduling but has limits on the number of social media posts per month. Paid tiers offer advanced features like hashtag suggestions and more in-depth analytics.

What to Look for in a Social Media Management Tool?

• Your social media goals: Are you focused on brand awareness, engagement, or driving sales?
• 您的预算 What can you simply afford to spend on a social media management tool?
• Your preferred platforms: Which social media platforms are most important for your 商业?
• Your team size: Do you need collaboration features for multiple users?
• Your desired features: Which features are essential for your workflow, such as visual planning, analytics, or social listening?

Key Insights:

• 易于使用： Consider how intuitive the platform is and how quickly you can get up and running.
• 客户支持： Look for a platform with responsive & helpful customer support in case you encounter any kind of issues.
• Future growth: Choose a tool that can scale with your business as your social media needs evolve.

最终裁决

While both Buffer and Later are strong contenders in the social media management arena, our pick leans towards Later.

Its versatility in handling multiple social media accounts, user-friendly interface, and budget-friendly pricing 制作 it a great choice for businesses of all sizes.

If your focus is primarily on visual planning and Instagram, Buffer might be a better fit.

However, for a well-rounded platform that covers the essentials of scheduling, analytics capabilities, and social media monitoring, Later delivers.

Remember, the best social media platform for you depends on your specific needs and social media strategies.

Consider your goals, budget, and desired features carefully before making your decision.

With the right tool in your arsenal, social media managers can streamline their efforts and achieve greater success.

免费试用缓冲液 阅读完整评论 缓冲替代品

稍后免费试用 阅读完整评论 后来的替代品

More of Buffer

• Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
• 缓冲区与 Metricool: Buffer – easy scheduling. Metricool – stronger analytics, competitor info.
• Buffer vs Socialpilot: Buffer – basic scheduling. 社会飞行员 – more features for the price.
• 缓冲区与 Sendible: Buffer – simple, clean design. 可发送 – wider features (listening, analytics).
• Buffer 与 Content Studio: Buffer – simple scheduling. 内容工作室 - 内容发现、人工智能
• Buffer 与 Heropost: Buffer – straightforward scheduling. 英雄邮报 – AI content, competitor intel.
• 缓冲器 vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
• 缓冲 vs Zoho Social: Buffer offers simple scheduling. Zoho 社交 offers more features and is cost-effective (Zoho).
• Buffer vs Sprinklr: Buffer – basic scheduling (small biz). Sprinklr - 企业级。
• 缓冲与稍后: Buffer – scheduling for many platforms. 之后 - 视觉内容（Instagram）。
• Buffer vs Loomly: Buffer – simple scheduling calendar. Loomly – content calendar, teamwork.
• Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
• Buffer 与 Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
• Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.

后来的更多

• Later vs Sprout Social: 它提供全面的社交聆听和高级分析功能，是一款更强大但也更复杂的工具。
• 后来者 vs Metricool: 它提供更广泛的分析和广告管理。
• 后来者 vs Socialpilot: 它支持更多平台，并设有社交收件箱。
• 后来者 vs Sendible: 它具有强大的协作和报告功能。
• 后来者 vs 内容工作室: 它在内容发现方面表现出色。
• 后来者 vs Heropost: 它利用人工智能进行内容创作。
• 后来者 vs Agorapulse: 它提供强大的社交监听功能。
• Later vs Zoho Social: 它与 Zoho 套件集成。
• 稍后与缓冲: 它以简洁著称。
• 后来者 vs Sprinklr: 这是一个企业级平台。
• 后来者 vs Loomly: 它侧重于团队内容工作流程。
• 后来者 vs 烈焰: 这取决于 Blaze 的具体功能。
• 后来者 vs Hootsuite: 它是一款更全面的工具，具有更广泛的平台集成和深入的分析功能。
• 稍后与可计划 它是一款协作至上的工具，重点关注团队的内容审批工作流程

常见问题