⚡ Краткий вывод:
- ClickFunnels pricing: Launch at $81/month, Scale at $164/month, Optimize at $248/month, Dominate at $5,997/yr
- Keap pricing: $299/month (annually billed), one plan with every feature included
- Лучше всего подходит для: ClickFunnels for sales funnels and online courses, Keap for customer relationship management and sales автоматизация
- Ключевое отличие: ClickFunnels is a funnel builder with a page builder attached. Keap is a CRM with marketing automation attached.
- Наш выбор: ClickFunnels for most users, because it costs less to start and covers landing pages, checkout pages and online courses under one roof
Two tools, two very different starting points.
ClickFunnels starts with the funnel and adds contact management later.
Keap starts with the contact record and adds marketing funnels later.
That single difference shapes how you run your online бизнес.
This comparison shows which side of that split fits you.
Обзор
This ClickFunnels vs Keap comparison covers pricing, features, and ease of use.
Мы также подробно разбираем, для кого лучше всего подходит тот или иной инструмент продаж.
В качестве источников информации мы используем опубликованные технические характеристики, документацию и отзывы пользователей.
Наши авторы также провели некоторое время, непосредственно работая с обеими платформами.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Что такое ClickFunnels?
ClickFunnels is a software as a service platform for building sales funnels.
It helps you turn website visitors into leads and leads into paying customers.
Конструктор с функцией перетаскивания позволяет создавать целевые страницы без написания кода.
You also get a large library of prebuilt marketing funnels.
Those templates cover lead funnels, product launches, and вебинар sign ups.
Most people pick it to run automated sales funnels from one platform.
Here is a walkthrough of how the platform works in practice.
🏆 Winner: ClickFunnels
Build sales pages, checkout pages, and online courses in one place. The 14 day free trial lets you test the entire funnel first.
Цены ClickFunnels
Here is what ClickFunnels costs in 2026. Let’s break the plans down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 81 доллар в месяц | Solo founders building a first funnel |
| Шкала | 164 доллара в месяц | Growing teams running several marketing campaigns |
| Оптимизировать | 248 долларов в месяц | Businesses that need more funnels and contacts |
| Доминировать | 5997 долларов в год | High volume sellers wanting every feature |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. ClickFunnels offers a 14 day free trial to new users. Credit card details are required at signup.
Гарантия возврата денег: A 30 day money back guarantee applies to annual billing.
📌 Примечание: Entry plans cap funnels and contacts. The Launch tier suits one website and a small contact list, not unlimited funnels.
⚠️ Pricing conflict flagged: Our research notes list plan names of Startup ($81 annual, $97 monthly) and Pro ($248 annual, $297 monthly). The table above uses our verified CSV figures: Launch, Scale, Optimize, and Dominate. Check the current ClickFunnels pricing page before you buy.
Основные преимущества ClickFunnels
Here is what makes ClickFunnels worth a look:
- Funnel first design: Sales funnels are the core feature here. Each step guides buyers from awareness to purchase.
- Page builder with templates: The website builder ships with professionally designed templates. You edit web pages in a drag and drop editor.
- Built in email marketing tools: ClickFunnels email automation sends welcome notes and abandoned cart reminders. Automated email marketing keeps potential customers warm after they leave the site.
- Courses and memberships: You can create, sell, and manage online courses inside the same account.
- Conversion tools: A/B testing, order bumps, and one click upsells lift revenue per order without extra plugins.
- Reporting built in: ClickFunnels analytics tracks total orders, opt ins, and conversion rates automatically.
- Community and training: The education centre and affiliate center give you tutorials plus a coaching program run with like minded entrepreneurs.
Что заметила наша команда
Наш писатель built a two step lead magnet funnel inside ClickFunnels and tracked the setup. Here is what stood out from that hands-on time:
Плюсы и минусы ClickFunnels
✅ Плюсы
- Large template library for lead, launch, and webinar funnels
- Landing page builder needs no web design skills
- Order bumps and one click upsells raise average order value
- Courses, memberships, and an online store live in one dashboard
❌ Минусы
- Steep learning curve that takes real time to get through
- Many users report that published web pages load slowly
- Expensive next to rival funnel and page tools
- No two factor authentication on accounts
Что такое Keap?
Keap is a customer relationship management platform for малый бизнес владельцы.
It combines a CRM, sales and marketing automation, and e commerce tools.
The software was formerly called Infusionsoft before the rebrand.
Every contact record holds notes, tags, custom fields, and deal history.
Keap automates almost every stage of the sales journey.
Users who adopt automation report saving 10 hours per week on average.
This walkthrough shows the Keap app and its main screens.
Runner Up: Keap
One plan covers CRM, marketing automations, and invoicing. Free migration and a dedicated success manager come with signup.
Низкие цены
Keap keeps its price list short. Here is the current monthly fee.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Кеап | 299 долларов в месяц (при годовой оплате) | Small business owners and sales teams wanting CRM plus automation together |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Keap offers a 14 day free trial with access to all key features.
Ввод в должность: Free migration is included. Expert Coaching is a separate one time $499 service.
📌 Примечание: Keap plans are priced around contact volume. Costs climb once your contact list passes each threshold, and extra seats add to the bill.
⚠️ Pricing conflict flagged: Our research notes list older tiers of Lite ($79), Pro ($169), and Max ($199) for 500 contacts, plus $30 per extra user. Our verified CSV figure is the single $299/month plan shown above. Confirm on the Keap site before you commit.
Основные преимущества Keap
Here is what Keap does well for a growing business:
- One system for sales and marketing: CRM, marketing automation, and project tracking sit together. That cuts the number of crm platforms you pay for.
- Конструктор кампаний: A visual flowchart tool handles building campaigns with drag and drop tools. Templates cover common sales campaigns.
- Оценка потенциальных клиентов: Keap can score leads by engagement. A high lead score tells your sales team which new lead to call first.
- Money tools included: Invoicing and payment processing are built in, with many payment integrations for e commerce businesses.
- Специализированное бизнес-направление: A separate business line for calls and texts keeps work messages apart from personal ones.
- Возможность реализации: Keap claims a 99.5% email deliverability rate across email marketing campaigns.
- Помощь, когда она вам нужна: Onboarding includes checklists, training webinars, and a success manager if you have needed assistance.
Что заметила наша команда
Our writer set up a lead capture web form in Keap and ran a short follow up sequence. Here is what stood out:
Преимущества и недостатки Keap
✅ Плюсы
- Setup can be done in as little as 20 minutes
- Connects with more than 2,500 platforms and third party tools
- Automation users report saving 10 hours per week on average
- Free migration and a success manager come with every plan
❌ Минусы
- Price is high for brand new small businesses
- Expert Coaching costs an extra $499 one time fee
- The user community is quiet compared to larger rivals
- Funnel and checkout features trail dedicated funnel builders
Сравнение характеристик
Ready for a closer look at ClickFunnels vs Keap? We weigh ClickFunnels features against Keap features across twelve areas, from the funnel builder to the monthly fee.
| Особенность | ClickFunnels | Кеап |
|---|---|---|
| Начальная цена | 81 доллар в месяц | 299 долларов в месяц |
| Бесплатный план | ❌ | ❌ |
| Конструктор воронок продаж | ✅ | ❌ |
| Конструктор целевых страниц | ✅ | ✅ |
| CRM and Contact Management | ✅ | ✅ |
| Оценка лидов | ❌ | ✅ |
| Выставление счетов и обработка платежей | ✅ | ✅ |
| Онлайн-курсы | ✅ | ❌ |
| Business Phone Line | ❌ | ✅ |
| Лучше всего подходит для | Sales funnels and digital products | CRM и автоматизация продаж |
1. Funnel Building and Sales Pipelines
ClickFunnels: Sales funnels are the whole point of the product. Prebuilt templates cover lead funnels, product launches, and webinars, so you rarely build a funnel manually.
Кеап: You get sales pipelines instead of funnels. Deals move across stages on a visual board, which suits a sales team chasing sales opportunities by hand.
2. Landing Page Builder and Web Design
ClickFunnels: The page builder edits sales pages and landing pages in a drag and drop editor. Professionally designed templates mean no web design work for most users.
Кеап: The landing page builder handles lead magnets and opt in forms well. You can connect multiple landing pages to one campaign, though one landing page per offer is the common setup.
3. Email Marketing and Email Sequences
ClickFunnels: Email marketing tools sit inside the funnel itself. Email sequences fire after a purchase or an abandoned cart, so follow up needs no outside app.
Кеап: Email campaigns can be targeted using CRM tags and segments. Keap reports a 99.5% deliverability rate for messages sent through the platform.
💡 Полезный совет: Send a test batch through both trials before you move your contact list. Deliverability differs by list quality, not just by vendor.
4. Automation and Customer Journeys
ClickFunnels: Funnel automations trigger automated actions at each step of the buying path. The rules stay tied to the funnel rather than to broad customer journeys.
Кеап: The Campaign Builder maps when-then logic across the whole customer journey. Advanced automations handle automated tasks like follow ups, reminders, and cross sells.
5. CRM and Contact Management
ClickFunnels: The customisable CRM tracks buyers who came through your funnels. Contact management works, but it is thinner than what dedicated crm platforms offer.
Кеап: Keap CRM is the foundation of the product, not an add on. Custom fields, tags, and notes keep all the данные about a customer in one record.
6. Lead Generation, Lead Capture and Lead Scoring
ClickFunnels: Lead generation runs through opt in pages and lead magnets that generate leads at the top of a funnel. There is no lead score to rank those contacts afterwards.
Кеап: Lead capture forms feed straight into lead management and tracking. Scoring rates each prospect by engagement so your team calls the warmest contacts first. That focus turns more leads into booked calls.
7. Online Store and Checkout Pages
ClickFunnels: You can run an online store with checkout pages, order bumps, and one click upsells. That mix is built to increase conversions at the point of sale.
Кеап: Checkout forms and quotes cover simple online selling. The e commerce features are lighter, so store owners often pair Keap with a shop platform.
8. Payments, Invoicing and Text Messaging
ClickFunnels: Payments run inside the checkout flow, and buyers enter credit card details without leaving the page. Invoicing is basic next to a full billing tool.
Кеап: Invoicing and payment processing are native, with many payment integrations. A dedicated business line adds calls and texts to the same record.
9. Online Courses and Coaching Programs
ClickFunnels: Courses, memberships, and a coaching program can be sold from the same account. Course tools favour selling over teaching depth, so a dedicated LMS still wins on learning features.
Кеап: There is no course builder here. You would host lessons elsewhere and let Keap handle enrolment emails and repeat business.
10. AI Tools and Mobile Apps
ClickFunnels: AI shows up mainly around payments and copy suggestions. There is no assistant that rebuilds an entire funnel for you yet.
Кеап: Keap AI drafts email copy and suggests automations from plain language prompts. Mobile apps let you check a contact or reply on the go.
11. Analytics, Reporting and Integrations
ClickFunnels: Reports track total orders, opt ins, and conversion rates for each funnel. A/B testing lets you fine tune a page against a rival version.
Кеап: Pipeline management reports show deal value and stage movement. Keap connects with more than 2,500 platforms, which beats ClickFunnels on third party integrations.
12. Ценообразование и стоимость
Let’s compare the plans side by side. Figures come straight from each vendor’s published price list.
| Уровень плана | ClickFunnels | Кеап |
|---|---|---|
| Бесплатный план | ❌ | ❌ |
| Вход | Запуск: 81 доллар в месяц | Keap: $299/month (Annually Billed) |
| Середина | Стоимость: 164 доллара в месяц | Один и тот же единый план |
| Верхняя | Оптимизация: 248 долларов в месяц | Один и тот же единый план |
| Вершина | Dominate: $5,997/yr | Один и тот же единый план |
| Бесплатная пробная версия | 14 дней | 14 дней |
ClickFunnels: The ladder starts low and climbs as you add funnels and contacts. Annual billing brings the 30 day money back guarantee, which softens the risk of the jump.
Кеап: One price buys every feature, so nothing sits behind a higher tier. The trade off is a $218 gap over the ClickFunnels entry plan before you send a single email.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| A tight starting budget | ClickFunnels | $218 cheaper at entry |
| Deep customer relationship management | Кеап | CRM is the core product |
| Checkout pages and upsells | ClickFunnels | Order bumps built in |
| Lead scoring and pipelines | Кеап | Ranks every new lead |
| Продажа онлайн-курсов | ClickFunnels | Course and membership tools |
| 2,500+ app connections | Кеап | Widest integration list |
💰 Ваш бюджет
ClickFunnels opens at $81 per month, while Keap starts at $299. If cash is tight in year one, the funnel builder is the safer bet.
🔌 Ваш технологический стек
Keap connects with over 2,500 third party tools, so it slots into an existing stack easily. ClickFunnels covers fewer apps but replaces several of them.
📝 Ваш процесс продаж
Selling a digital product to cold traffic favours funnels. Nurturing quotes and repeat clients over weeks favours a CRM with sales automation.
🎓 Ваш уровень опыта
Neither tool is beginner simple. Some ClickFunnels users stay mainly because of the setup time already sunk into their funnels. Keap ships onboarding, training webinars, and a success manager instead.
🆓 Бесплатные пробные версии и демо-версии
Both give you 14 days to look around. Build one real offer in each trial rather than clicking through demo data.
🛟 Варианты поддержки
Keap adds phone support on weekdays plus 24/7 chat. ClickFunnels runs weekday live chat and an AI чат-бот, and email replies can be slow.
Руководство по переключению
Already paying for one of them? Here is what changes if you move.
🔄 Switching from ClickFunnels to Keap?
✅ Что вы получите:
- Lead scoring that ranks every contact by interest
- Invoicing, quotes, and a dedicated business line
- Free migration help and a named success manager
❌ Что вы потеряете:
- The funnel template library and one click upsells
- Course and membership hosting
- Более низкая начальная цена
📋 Как переключиться:
- Export contacts and order history from ClickFunnels as CSV
- Start the Keap trial and request the free migration
- Rebuild your top funnel as a Keap campaign, then redirect traffic
🔄 Switching from Keap to ClickFunnels?
✅ Что вы получите:
- Ready made funnels for launches and webinars
- Checkout pages with order bumps and upsells
- A lower monthly bill at the entry tier
❌ Что вы потеряете:
- Scoring, pipelines, and deeper contact records
- Встроенная система выставления счетов и обработки платежей.
- Access to 2,500 plus integrations
📋 Как переключиться:
- Export contacts, tags, and invoices from Keap
- Open a ClickFunnels trial and import the contact file
- Rebuild your best campaign as a funnel and retire the old one
Что не было рассмотрено в нашем обзоре
This comparison focused on solo founders and small teams selling online. We did not test agency accounts, custom API work, or bulk seat licensing. Our notes reflect the August 2026 versions of both products. If you manage a 50 seat sales floor, your growth goals and business strategy may point somewhere else entirely.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | ClickFunnels |
| 🚀 Funnels and Landing Pages | ClickFunnels |
| 🎯 CRM and Lead Scoring | Кеап |
| ⚡ Automation Depth | Кеап |
| 🛒 Selling and Checkout | ClickFunnels |
| 🎓 Courses and Memberships | ClickFunnels |
| 🔌 Integrations and Support | Кеап |
| 🏆 Общий победитель | ClickFunnels |
🏆 ПОБЕДИТЕЛЬ: CLICKFUNNELS
ClickFunnels wins 4 out of 7 categories.
Лучше всего подходит для: selling digital products, running webinar and launch funnels, and hosting online courses
ClickFunnels and Keap answer two different questions. One asks how you sell to strangers. The other asks how you keep track of everyone you have already met.
ClickFunnels is the stronger sales tool for taking cold traffic to a paid offer. For that buyer it is more than just a tool for pages, and it is the cheaper way to get a business online with sales and marketing funnels in place.
Keap is the better fit once relationships, quotes, and repeat orders drive sales. We recommend Keap CRM for service firms with a real sales team and a long follow up cycle.
Сравнение ClickFunnels: дополнительные примеры
Here is how ClickFunnels lines up against other funnel and marketing platforms:
ClickFunnels против GoHighLevel
ClickFunnels побеждает по следующим параметрам: polished funnel templates, course and membership hosting, simpler setup for a single brand
GoHighLevel побеждает в следующих матчах: agency sub accounts, white label branding, SMS and call tracking included
ClickFunnels побеждает по следующим параметрам: order bumps and upsells, lower entry price, faster path from idea to live offer
HubSpot побеждает по следующим показателям: a free CRM tier, reporting depth, native support and ticketing tools
ClickFunnels против ActiveCampaign
ClickFunnels побеждает по следующим параметрам: checkout and cart features, page templates, course selling in the same account
ActiveCampaign побеждает по следующим показателям: email segmentation, cheaper list based plans, deliverability controls
Больше информации о Keap по сравнению с другими компаниями.
Here is how Keap stacks up against other CRM choices:
Киап против Пайпдрайв
Кип побеждает по следующим пунктам: built in email marketing, invoicing and payments, onboarding help included
Pipedrive побеждает в следующих условиях: much lower seat pricing, lighter interface, quicker pipeline setup
Кип побеждает по следующим пунктам: when-then automation logic, native texting line, contact scoring
В понедельник CRM-системы добились успеха в следующих областях: board style project views, team collaboration, flexible custom boards
Кип побеждает по следующим пунктам: campaign templates, invoicing, migration and coaching services
CRM-система Freshsales выигрывает по следующим параметрам: entry cost, built in phone dialler, simpler reporting screens
Часто задаваемые вопросы
Что делает ClickFunnels?
It builds sales funnels that guide visitors from a first click to a purchase. The platform covers pages, carts, email follow up, courses, and reporting.
Сколько стоит ClickFunnels в месяц?
Plans run from $81 per month on Launch to $248 per month on Optimize. The Dominate tier is billed at $5,997 per year.
Стоит ли покупать ClickFunnels?
Worth it if you sell digital products to cold traffic and use the funnel tools weekly. Owners who only need a brochure site should look elsewhere.
Для чего используется Keap?
It organises leads, automates follow up, and handles invoicing for small firms. Many buyers treat it as their лучшая CRM option with marketing built in.
Легко ли пользоваться Keap?
Basic setup can take about 20 minutes and the interface is user friendly. Deeper automation work takes longer, which is why onboarding coaching exists.
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