⚡ Краткий вывод:
- Цены: ClickFunnels starts at $81/month. Folk starts at $17.50/member/month.
- Лучше всего подходит для: ClickFunnels for building sales funnels and selling online. Folk for simple contact management.
- Ключевое отличие: ClickFunnels is a funnel builder. Folk is a customer relationship management app.
- Наш выбор: ClickFunnels for most people who want to generate leads and drive sales in one platform.
ClickFunnels and Folk both help you grow a бизнес онлайн.
Но они решают две совершенно разные проблемы.
ClickFunnels builds sales funnels that turn website visitors into paying customers.
Фольклор — это CRM that helps you organize contacts and build real relationships.
One drives sales. The other manages the people behind those deals.
В этом руководстве вы найдете инструмент, подходящий именно для вашей работы.
Обзор
This ClickFunnels vs Folk comparison covers pricing, features, and ease of use.
Мы подробно разбираем, для кого лучше всего подходит каждый инструмент.
В качестве источников информации мы используем опубликованные технические характеристики, документацию и обзоры G2.
By the end, you will know which one fits your sales and marketing needs.
Что такое ClickFunnels?
ClickFunnels is a SaaS tool for building sales and marketing funnels.
It helps you create landing pages, sales pages, and checkout pages without web design skills.
The funnel builder guides visitors through a clear sales process.
You get a landing page builder, email marketing tools, and analytics under one roof.
Most ClickFunnels users pick it to generate leads and drive sales from one platform.
🏆 Winner: ClickFunnels
Build automated sales funnels, sell online courses, and run email campaigns in one place. Great for turning traffic into sales.
Цены ClickFunnels
Here is what ClickFunnels pricing looks like in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 81 доллар в месяц | Solo founders starting online |
| Шкала | 164 доллара в месяц | Растущий малый бизнес |
| Оптимизировать | 248 долларов в месяц | Teams running many funnels |
| Доминировать | 5997 долларов в год | Established brands at volume |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. ClickFunnels offers a 14-day free trial for new users.
Гарантия возврата денег: A 30-day money-back guarantee applies to annual billing plans.
📌 Примечание: The Launch plan includes one website, up to three users, up to 20 funnels, and up to 10,000 contacts. Higher tiers add more funnels and contacts.
⚠️ Примечание о ценах: Some ClickFunnels documentation lists older plan names like Startup and Pro. We use the current CSV plan names above. Confirm the live plan on the pricing page before you purchase, since annual billing lowers the monthly cost.
Основные преимущества ClickFunnels
Вот почему ClickFunnels заслуживает внимания:
- Pre-built funnels: A large template library covers lead funnels, product launches, and webinar sign ups. You skip building each funnel manually.
- Редактор с функцией перетаскивания: The drag and drop builder lets you design web pages fast. No coding needed.
- ClickFunnels email автоматизация: Built-in email sequences send welcome notes and abandoned cart reminders automatically.
- Sell more per order: Order bumps, one-click upsells, and downsells raise conversion rates during checkout.
- Online courses: ClickFunnels 2.0 lets you create, sell, and manage online courses and membership sites.
- ClickFunnels analytics: Automatic tracking shows orders, opt-ins, and conversion rates so you can fine tune each entire funnel.
- Community and training: An affiliate center, a coaching program, and a group of like minded entrepreneurs help you learn faster.
Что заметила наша команда
Наш писатель signed up for ClickFunnels and built a test funnel to see how it flows. Here is what stood out:
Плюсы и минусы ClickFunnels
✅ Плюсы
- Builds complete sales funnels that convert website visitors into leads and customers
- Combines a page builder, email marketing, and analytics in one platform
- Order bumps and one-click upsells raise average order value
- Strong educational center, coaching program, and affiliate center
❌ Минусы
- Крутая кривая обучения, требующая времени для освоения.
- Expensive compared to many leading competitors
- Users report pages can load slowly and email support replies are slow
Что такое фольклор?
Folk is a customer relationship management app for individuals and small teams.
Folk CRM helps you organize contacts and build genuine connections.
The interface feels like a collaborative spreadsheet, which makes it incredibly easy to learn.
You add contacts, set reminders, and track a simple sales pipeline in a Kanban view.
People pick Folk for real relationships across sales, fundraising, events, and partnerships.
Runner Up: Folk
A lightweight CRM for managing contacts and outreach. Best for small teams and agency work that value simple contact management.
Народные цены
Here is what Folk costs in 2026. The pricing is per member.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,50 долларов США/член/месяц | Индивидуальные пользователи и небольшие команды |
| Премиум | 35 долларов США/член в месяц | Teams needing more CRM features |
| Обычай | 70 долларов США/член в месяц | Большие команды с особыми потребностями |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. Folk offers a 14-day free trial with a self-serve signup.
Оплата: You can pay monthly or save with annual billing on each plan.
📌 Примечание: Folk uses a self-serve model. You can explore the app at your own pace without pressure from sales reps.
⚠️ Предупреждение: Some Folk documentation quotes $20 and $40 per user. The CSV rates above are canonical. Confirm the live price and your currency before you buy.
Основные преимущества народной культуры
Вот что делает Folk достойным внимания:
- Простая настройка: Folk is one of the easiest CRMs to use. It suits people who have never touched CRM software before.
- Магические поля: A custom field type uses AI to clean and enrich contact data for outreach.
- Email and sync: Folk connects to Gmail or Outlook to import contacts and email history. A Chrome extension pulls people from LinkedIn.
- Groups and reminders: Organize contacts into groups and set reminders so no follow-up slips through.
- Электронная почта автоматизация: Personalized bulk outreach runs through collaborative mail merge and email campaigns.
- Множество вариантов использования: Folk fits sales, agency partnerships, fundraising, and event follow-up, not just deals.
Что заметила наша команда
Our writer used Folk to manage a contact list and log a few deals. Here is what stood out:
The short walkthrough below shows the same workflow in action.
Народные плюсы и минусы
✅ Плюсы
- Incredibly easy interface that resembles a collaborative spreadsheet
- Компания Magic Fields использует искусственный интеллект для очистки и обогащения контактных данных.
- Syncs with Gmail and Outlook, plus a Chrome extension for LinkedIn
- Flexible across multiple use cases like fundraising and partnerships
❌ Минусы
- Lacks advanced reporting views for detailed analytics
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Not suitable for larger sales teams or complex sales processes
Сравнение характеристик
Ready to compare ClickFunnels vs Folk in detail? We look at nine core features plus pricing. This helps you match the tool to your goals.
| Особенность | ClickFunnels | Народ |
|---|---|---|
| Начальная цена | 81 доллар в месяц | 17,50 долларов США/член/месяц |
| Бесплатная пробная версия | ✅ 14 дней | ✅ 14 дней |
| Конструктор воронок продаж | ✅ | ❌ |
| Конструктор целевых страниц | ✅ | ❌ |
| Contact Management (CRM) | Базовый | ✅ Core |
| Email-маркетинг | ✅ Полный | ✅ Outreach |
| Онлайн-курсы | ✅ | ❌ |
| Воронка продаж (Канбан) | Базовый | ✅ |
| Лучше всего подходит для | Selling online | Managing contacts |
1. Основная функция
ClickFunnels: The core feature is building automated sales funnels. It guides potential customers through a buying journey and turns them into paying customers. This is a true sales tool for online business.
Народ: Folk is a CRM for contact management. It is just a tool for organizing contacts and outreach, not a full sales suite. Folk helps you close winning deals through real relationships.
2. Целевые страницы и конструктор страниц
ClickFunnels: A drag and drop editor lets you create landing pages, sales pages, and checkout pages fast. The конструктор сайтов and page builder need no web design skills. You can build an online store and opt in forms in minutes.
Народ: Folk does not build landing pages or web pages. It is not a landing page builder. If your goal is generating traffic through pages, ClickFunnels is the right tool here.
⚠️ Предупреждение: Some ClickFunnels users report that web pages can load slowly. Test your funnel speed before a big campaign.
3. Email Marketing and Automation
ClickFunnels: Built-in email marketing tools run automated email marketing inside your funnels. ClickFunnels email automation sends email sequences like welcome notes and cart reminders. This ties email campaigns and marketing campaigns to your sales process.
Народ: Folk email automation is built for outreach. Its outreach functionality focuses on email through collaborative mail merge. It is lighter than a full marketing suite but great for personal follow-up.
4. Contact Management and CRM
ClickFunnels: ClickFunnels stores contacts inside each entire funnel. Contact management is basic. It tracks buyers but does not replace a dedicated CRM.
Народ: Contact management is Folk’s strength. You organize contacts, set reminders, and manage a sales pipeline. You can search companies, add contacts, and see every message with the same person in one place. Folk helps you build genuine connections and win deals.
5. Templates and Design
ClickFunnels: You get professionally designed templates for marketing funnels and sales and marketing funnels. These cover lead magnets, webinar sign ups, and product launches. Drag and drop makes edits quick.
Народ: Folk offers templates for contact groups and outreach sequences. The focus is on people and details, not page design. It is simpler by design.
6. Online Courses and Memberships
ClickFunnels: ClickFunnels 2.0 lets you create and sell online courses and membership sites. Community tools keep members engaged. This is ideal if you want courses and funnels together.
Народ: Folk does not build courses. It manages the people who buy them. Pair Folk with a course tool if you need both.
7. Интеграции
ClickFunnels: ClickFunnels connects to many third party integrations for email and CRM systems. This lets small businesses plug the funnel into other tools they already use.
Народ: Folk connects to Gmail and syncs email history. The Chrome extension pulls people from LinkedIn. You can integrate it with other tools your team and agency rely on.
8. Аналитика и отслеживание
ClickFunnels: ClickFunnels features and analytics track orders, opt-ins, and conversion rates. It pulls all the data into one view so you can fine-tune customer journeys and spot new sales opportunities.
Народ: Folk keeps reporting light. It lacks advanced reporting views and does not auto-track meetings or phone calls. You watch pipeline stages, but detailed metrics need other tools.
9. Простота использования
ClickFunnels: ClickFunnels is powerful but has a steep learning curve. Building a full funnel takes time. The success center and coaching program help new users learn.
Народ: Folk is incredibly easy. The spreadsheet-style app works for people new to CRM software. For example, a small team can start managing contacts on day one.
10. Ценообразование и стоимость
Давайте сравним тарифные планы.
| План | ClickFunnels | Народ |
|---|---|---|
| Вход | Launch — $81/month | Standard — $17.50/member/month |
| Середина | Scale — $164/month | Premium — $35/member/month |
| Выше | Optimize — $248/month | Custom — $70/member/month |
| Вершина | Dominate — $5,997/yr | — |
ClickFunnels: You pay more, but you get an entire funnel system, page builder, and email in one platform. Annual billing lowers the monthly cost.
Народ: Folk is far cheaper per seat. For contact management alone, it delivers strong value for small businesses and agencies.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Народ | Much cheaper per seat |
| Воронки продаж и страницы | ClickFunnels | Full funnel builder |
| Простое управление контактами | Народ | Built for CRM |
| Sell online courses | ClickFunnels | Courses plus funnels |
| Простая в настройке настройка для начинающих. | Народ | Incredibly easy app |
💰 Ваш бюджет
Folk starts far lower per seat. ClickFunnels costs more but bundles many tools into one platform.
🔌 Ваш технологический стек
ClickFunnels offers many third party integrations for email and CRM. Folk syncs with Gmail and adds a Chrome extension.
📈 Ваш процесс продаж
Use ClickFunnels to generate leads and drive sales with automated sales funnels. Use Folk to organize contacts after the sale.
🎓 Ваш уровень опыта
New to software? Folk is easier on day one. ClickFunnels rewards patience with unlimited funnels on higher plans.
🆓 Бесплатные пробные версии и демо-версии
Both give a 14-day free trial. Test each app on a real project before you commit.
🛟 Варианты поддержки
ClickFunnels has live chat and a big success center, though email replies can lag. Folk leans on a self-serve model.
Руководство по переключению
Already using one of these tools? Here is what to expect if you switch. Remember, they do different jobs.
🔄 Switching from ClickFunnels to Folk?
✅ Что вы получите:
- A far simpler app for contact management
- Magic Fields that enrich contact data
- Lower cost per member
❌ Что вы потеряете:
- The funnel builder and landing page builder
- Online courses and checkout pages
- Full email marketing inside funnels
📋 Как переключиться:
- Export your contacts from ClickFunnels
- Create a Folk account and connect Gmail
- Import contacts and set up groups
🔄 Switching from Folk to ClickFunnels?
✅ Что вы получите:
- A funnel builder to create landing pages and sales pages
- Automated sales and built-in email campaigns
- An online store and course tools in one platform
❌ Что вы потеряете:
- The incredibly easy CRM interface
- Simple contact management and reminders
- The low per-seat price
📋 Как переключиться:
- Export contact data from Folk
- Start a ClickFunnels free trial
- Pick a template and build your first funnel
Что не было рассмотрено в нашем обзоре
This comparison focused on core funnel and CRM use cases. We did not test enterprise setups, custom API work, or heavy multi-team workflows. Our notes reflect the July 2026 versions, so features may change. If you run a large sales team, your priorities may differ from what we covered.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Народ |
| 🚀 Funnel & Page Building | ClickFunnels |
| 📧 Email-маркетинг | ClickFunnels |
| 👥 Управление контактами | Народ |
| 🎓 Online Courses | ClickFunnels |
| 👶 Простота использования | Народ |
| 📊 Аналитика | ClickFunnels |
| 🏆 Общий победитель | ClickFunnels |
🏆 ПОБЕДИТЕЛЬ: CLICKFUNNELS
ClickFunnels побеждает в 4 из 7 категорий.
Лучше всего подходит для: sales funnels, selling online courses, and running email marketing in one platform.
ClickFunnels and Folk are two very different products.
ClickFunnels is a funnel builder that helps you sell online and drive sales.
Folk is a CRM that keeps your contacts and relationships in order.
Folk is excellent for simple contact management and small teams on a budget. Its 14 day free trial and low price make it easy to test.
But if you need to build funnels and grow revenue, ClickFunnels is the better choice. It even backs annual plans with a 30 day money back guarantee.
Сравнение ClickFunnels: дополнительные примеры
Weighing other ClickFunnels alternatives? Here is how ClickFunnels stacks up against close rivals. Each ClickFunnels review below focuses on lead generation and value.
ClickFunnels против GoHighLevel
ClickFunnels побеждает по следующим параметрам: simpler funnel building, cleaner course tools, stronger training community
GoHighLevel побеждает в следующих матчах: agency features, bundled sub-accounts, lower cost for many clients
ClickFunnels против Кеап
ClickFunnels побеждает по следующим параметрам: faster page builder, better checkout pages, richer funnel templates
Кип побеждает по следующим пунктам: deeper CRM, stronger pipeline automation, more contact segmenting
ClickFunnels побеждает по следующим параметрам: quicker funnel launch, upsell tools, lower entry price for sellers
HubSpot побеждает по следующим показателям: full marketing suite, reporting depth, free CRM starting tier
Больше сравнения фольклора
Looking at other CRM tools? Here is how Folk compares. Note the CRM features and price for each company.
Народ против Пайпдрайв
Народ одерживает победу в: easier setup, Magic Fields data enrichment, flexible non-sales use cases
Pipedrive побеждает в следующих условиях: deeper sales pipeline stages, deal reporting, call and встреча отслеживание
Народ одерживает победу в: lower price per seat, spreadsheet-style speed, quick contact grouping
HubSpot побеждает по следующим показателям: marketing automation, dashboards, large-team workflows
Народ против Капсульная CRM
Народ одерживает победу в: friendlier interface, LinkedIn Chrome extension, AI-assisted data cleaning
Capsule CRM выигрывает по следующим параметрам: task management, custom sales stages, longer track record
Часто задаваемые вопросы
Что делает ClickFunnels?
ClickFunnels builds sales funnels, landing pages, and checkout pages. It runs email marketing and analytics in one platform to turn website visitors into paying customers.
Сколько стоит ClickFunnels в месяц?
ClickFunnels pricing starts at $81/month for the Launch plan. The Scale plan is $164/month and the Optimize plan is $248/month. Annual billing lowers the cost.
Что такое Folk CRM?
Folk CRM is a simple customer relationship management app. It helps individuals and small teams organize contacts, set reminders, and build genuine connections without complex software.
Folk — хорошая CRM-система?
Yes, for small teams that want an incredibly easy tool. Folk shines at contact management and outreach, but it lacks advanced reporting for big sales teams.
Какая лучшая альтернатива ClickFunnels?
GoHighLevel, Keap, and HubSpot are top ClickFunnels alternatives. For pure contact management instead of funnels, Folk is a strong, budget-friendly pick.
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