Как использовать Whop как профессионал (руководство 2026 года)

Быстрый старт

В этом руководстве описаны все функции Whop:

• Начиная — Create your account and build your first whop
• Как использовать партнерские программы — Recruit partners who promote your whop and get paid a commission automatically
• Как пользоваться чатом — Run real-time messaging inside your community so members stay active
• Как использовать прямые трансляции — Host live sessions your paid members can watch without leaving the app
• Как использовать маркетплейс — List your offer on Discover so millions of people can find it
• Как использовать аутентификатор — Protect your account and connect logins with two-factor codes
• Как использовать настраиваемые приложения для сообществ — Add the exact apps your hubs need, from courses to file downloads
• Как использовать отслеживающие ссылки — Check which traffic source actually drives sales for your business
• Как использовать автоматизированные сообщения — Reach every new user with the right message at the right time

Необходимое время: 5 минут на каждый фильм

Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы

Почему стоит доверять этому руководству?

I’ve run a paid community on Whop for 14 months and tested every feature here.

Данный учебный материал основан на реальном практическом использовании, а не на скриншотах от производителя.

Whop — это универсальная платформа и торговая площадка для онлайн-бизнеса любого типа.

Most people sign up, list one offer, and stop there.

This guide will explain how to use Whop feature by feature.

Пошаговая инструкция со скриншотами и полезными советами, которые вы сможете применить уже сегодня.

Учебное пособие по Whop

This How to Use Whop tutorial walks you through every feature, step by step.

It starts with your first account and ends with the growth tools that bring paid signups.

Вуп

Sell courses, memberships, and coaching from one dashboard. Whop handles payments, access, and file delivery for you. Millions of people просматривать the Discover marketplace every month, so your offer gets found without a big ad budget.

ПОПРОБУЙТЕ WHOP ПРЯМО СЕЙЧАС →

ПРОЧИТАТЬ ПОЛНЫЙ ОБЗОР →

АЛЬТЕРНАТИВЫ WHOP →

Начало работы с Whop

Before any feature works, finish this one-time setup.

There are different ways to start here.

You can join a whop as a member, or create your own and sell.

Joining starts on Discover, Whop’s marketplace for online businesses.

Browse whops, find one that looks good, then click the Join button.

A payment popup will display, and the purchase takes you to the whop’s main page.

Selling takes a little more work.

Setting up a Whop account and store usually takes under 30 minutes.

Here’s my hands-on take before we start:

Теперь давайте разберем каждый шаг.

Шаг 1: Создайте свою учетную запись

Go to whop.com and click Sign Up.

Enter your email, or sign in with Google or Apple.

✓ Контрольная точка: Проверьте свой входящие для подтверждающего письма.

Шаг 2: Откройте панель управления

Whop runs in the browser, with iOS and Android apps for mobile.

Log in and you’ll land on your dashboard.

Here’s a quick look at what you get:

✓ Контрольная точка: You should see the sidebar with Create a whop.

Step 3: Create Your First Whop

Click Create a whop in the sidebar of your dashboard.

Five quick steps follow: бизнес model, industry, how you plan to use Whop, country, business name.

Then connect a payment method and add your first apps.

Как использовать партнерскую программу Whop

Партнеры lets you recruit partners who promote your whop and get paid a commission automatically.

Whop handles the tracking and the payouts for you.

Step 1: Open the Affiliates App

From your dashboard, open Marketing, then click Affiliates.

Step 2: Set Your Commission

Pick a percentage, then choose whether it applies once or on every renewal.

Вот как это выглядит:

✓ Контрольная точка: Your commission rate shows as active.

Step 3: Share the Affiliate Link

Copy the invite link and share it with creators in your niche.

Как пользоваться чатом Whop

Чат lets you run real-time messaging inside your community so members stay active.

It works like Discord, but sits behind your paywall.

Шаг 1: Добавьте приложение для чата.

Open your whop, click Add app, then select Chat.

Step 2: Create Your Channels

Start with three: announcements, general, and wins.

Вот как это выглядит:

✓ Контрольная точка: Your channels appear in the left panel of the whop.

Step 3: Assign Moderators

Assign team members roles such as moderator or admin for day-to-day management.

How to Use Whop Live-streamers

Прямые трансляции lets you host live sessions your paid members can watch without leaving the app.

No Zoom link, no separate signup.

Step 1: Add the Livestreams App

Add it from the app list inside your whop.

Step 2: Schedule the Session

Set a title, a start time, and which membership tiers get access.

Вот как это выглядит:

✓ Контрольная точка: The stream shows on your whop with a countdown.

Шаг 3: Запуск в работу

Click Go live, then answer questions from chat as you stream.

Как использовать Whop Marketplace

Торговая площадка lets you list your offer on Discover so millions of people can find it.

Discover is Whop’s built-in marketing channel, and it costs nothing extra.

Step 1: Open Your Store Page

Go to Settings, then Store page, inside your whop.

Step 2: Fill In Your Listing

Add a clear title, a short description, a banner, and your category.

Вот как это выглядит:

✓ Контрольная точка: Your whop appears when you search your own name on Discover.

Step 3: Match Trending Searches

Browse trending searches, then work those exact words into your title.

Как использовать Whop Authenticator

Аутентификатор lets you protect your account and connect logins with two-factor codes.

It replaces a separate authenticator app on your phone.

Шаг 1: Откройте настройки безопасности

Click your profile icon, then Settings, then Безопасность.

Step 2: Add Your Accounts

Scan the QR code from each service you want to protect.

Вот как это выглядит:

✓ Контрольная точка: A rotating six-digit code shows for every account added.

Шаг 3: Сохраните резервные коды

Download the backup codes and store them somewhere offline.

Как использовать настраиваемые приложения сообщества Whop

Настраиваемые приложения для сообществ let you add the exact apps your hubs need, from courses to file downloads.

Apps are the features that bring your idea to life.

Step 1: Browse the App List

Click Add app inside your whop to see every option.

Step 2: Pick Your Core Three

Chat handles community, Courses hosts educational content, and Files delivers digital products.

✓ Контрольная точка: Each app you add shows as a tab on your whop.

Step 3: Set Access Per Tier

Decide which membership tiers can open each app.

Как использовать отслеживающие ссылки Whop

Отслеживающие ссылки let you check which traffic source actually drives sales for your business.

Whop’s analytics report on sales, traffic, and user behaviour in one view.

Шаг 1: Откройте ссылки для отслеживания.

Find it under Marketing in your dashboard.

Step 2: Create One Link Per Channel

Name them plainly: tiktok-bio, youtube-desc, newsletter.

Вот как это выглядит:

✓ Контрольная точка: Clicks and signups show separately for each link.

Step 3: Cut What Doesn’t Convert

After two weeks, drop the channels with clicks but no sales.

Как использовать автоматизированные сообщения Whop

Автоматические сообщения let you reach every new user with the right message at the right time.

This is how you automate product marketing without hiring anyone.

Шаг 1: Откройте автоматизацию

Head to Marketing, then Automated messages.

Step 2: Write Your Welcome Message

Send it the moment someone joins, with one clear first action.

✓ Контрольная точка: Он автоматизация shows as active with a trigger attached.

Step 3: Add a Win-Back Message

Trigger it when a member goes quiet or tries to cancel.

Советы и сочетания клавиш для Whop Pro

After 14 months on Whop, these are the shortcuts I actually use.

Клавиатурные сочетания

Скрытые функции, которые большинство людей упускают из виду.

• Награды за контент: Pay your members to make promotional clips. They earn money, you reach a new audience.
• Центр разрешения споров: Handle disputes and chargebacks in one place instead of your email inbox.
• Free lead magnet tier: Add a $0 product to build a list, then sell courses to that list later.
• Whop API: Payments, payouts, chat, and разработка приложений are all available to developers.

Какие распространенные ошибки следует избегать?

Mistake #1: Launching With an Empty Whop

Mistake #2: Ignoring the Discover Listing

Mistake #3: Pricing Before You Have Proof

Устранение неполадок Whop

Problem: Payment Popup Fails at Checkout

Причина: The card is blocked, or a browser extension is stopping the popup.

Исправить: Turn off ad blockers, then try a different payment option in the popup.

Problem: A Member Can’t Reach Paid Content

Причина: They bought with one email and logged in with another.

Исправить: Ask them to sign in with the purchase email, then check the membership in your dashboard.

Problem: You Want to Cancel a Membership

Причина: Recurring plans keep billing until the user cancels them.

Исправить: Open Settings, then Memberships, find the whop, and click Cancel.

📌 Примечание: Если ни один из этих способов не решит вашу проблему, обратитесь в службу поддержки Whop.

Что такое Whop?

Вуп is a community platform and marketplace that lets anyone sell digital products online.

Think of it like Shopify, but built for courses, memberships, and paid communities.

A whop can be an онлайн-курс, членство, программа коучинга или пакет консультационных услуг.

It can also be a hybrid offer that blends digital and in-person experiences.

Посмотрите этот краткий обзор:

В его состав входят следующие ключевые особенности:

• Партнеры: Partners promote your whop and get paid a commission automatically.
• Чат: Real-time messaging, forums, and notifications for your community.
• Прямые трансляции: Live sessions your paid members can watch inside the app.
• Торговая площадка: A Discover listing where millions of people find and purchase offers.
• Аутентификатор: Two-factor codes that protect your account and payouts.
• Настраиваемые приложения для сообществ: Modular apps for chat, courses, and file downloads.
• Ссылки для отслеживания: Analytics that show which channel drives sales and traffic.
• Автоматические сообщения: Onboarding and win-back messages that send themselves.

Whop is on a mission to deliver everyone a sustainable income, and it supports one-time purchases, recurring subscriptions, and free lead magnets.

Полный обзор смотрите в нашем разделе Обзор Whop.

Ценообразование Whop

Вот сколько будет стоить Whop в 2026 году:

Бесплатная пробная версия: You can create an account and build a whop before you sell anything.

Гарантия возврата денег: Refunds sit with each seller, and disputes run through the Resolution Center.

💰 Лучшее соотношение цены и качества: Connecting your own Stripe account, because the flat 2.7% + $0.30 fee is predictable as you grow.

Whop против альтернатив

Как Whop выглядит на фоне конкурентов? Вот как выглядит конкурентная среда:

Краткий выбор:

• Лучший вариант в целом: Whop — the marketplace sends buyers you did not have to find.
• Оптимальный бюджет: Thinkific — a free tier that works for one course.
• Лучший вариант для начинающих: Skool — one price, one layout, nothing to configure.
• Best for selling courses at scale: Kajabi — deep funnels and email built in.

🎯 Альтернативы Whop

Ищете альтернативу Whop? Вот лучшие варианты:

• 🌟 Школа: One flat price, a clean feed, and gamified courses that keep members coming back daily.
• 🎨 Круг: The most polished community hubs, with spaces, events, and full white-label branding.
• 🏢 Каджаби: Courses, email, funnels, and payments in one business platform for established creators.
• 👶 Доступно для обучения: The easiest way to publish your first paid course without technical setup.
• 🔧 GoHighLevel: Built for agencies that need CRM, funnels, and client accounts in one login.
• ⭐ Могучие сети: Strong for cohorts and live events, with a native mobile app for members.
• 💼 Bettermode: A customizable community layer that plugs into an existing product or website.
• 📊 Thinkific: Clear course structure, quizzes, and certificates, plus a free plan to start.
• 🧠 LearnWorlds: Interactive video and assessments for anyone who wants to sell courses seriously.

Полный список смотрите в нашем Альтернативы Whop гид.

⚔️ В сравнении с Whop

Вот как Whop выглядит в сравнении с каждым из конкурентов:

• Whop против школы: Skool is simpler to run. Whop wins on discovery, payment models, and the number of apps you can add.
• Whop против Circle: Circle looks better out of the box. Whop brings buyers through Discover, which Circle cannot match.
• Whop против Kajabi: Kajabi has deeper email marketing. Whop costs less to start and reaches new people faster.
• Whop против Teachable: Teachable is course-only. Whop handles courses, chat, livestreams, and downloads in one account.
• Whop против GoHighLevel: GoHighLevel suits agencies managing clients. Whop suits creators selling directly to members.
• Whop против Mighty Networks: Mighty is stronger for live cohorts. Whop is stronger for digital products and affiliate growth.
• Whop против Bettermode: Bettermode bolts a community onto your site. Whop gives you the storefront and checkout too.
• Whop против Thinkific: Thinkific has better course tooling. Whop adds a marketplace, chat, and automated marketing.
• Whop против LearnWorlds: LearnWorlds wins on interactive lessons. Whop wins on speed to launch and built-in traffic.

Начните использовать Whop прямо сейчас!

Вы научились использовать все основные функции Whop:

• ✅ Партнерская программа
• ✅ Чат
• ✅ Прямые трансляции
• ✅ Торговая площадка
• ✅ Аутентификатор
• ✅ Настраиваемые приложения для сообщества
• ✅ Отслеживающие ссылки
• ✅ Автоматические сообщения

Следующий шаг: Выберите одну функцию и попробуйте прямо сейчас.

Most people start with Marketplace, because that listing is what gets you found.

Это займет меньше 5 минут.

Часто задаваемые вопросы

Как работает Whop?

You create a whop, add apps, and set a price. Members join through Discover or your own link. Whop handles payments, access, and file delivery automatically.

Как использовать Whop и зарабатывать деньги?

Sell courses, memberships, or coaching programs. You can also earn through Content Rewards, or promote other products as an affiliate for a commission.

Подходит ли Whop для новичков?

Yes. Setup usually takes under 30 minutes. Five quick steps create your whop, then you add apps. No coding is needed to start selling digital products.

Действительно ли можно заработать деньги с помощью Whop?

Yes, though results vary. Millions of people browse Discover monthly, which helps you reach buyers. Your income still depends on the offer and how you market it.

Что такое Whop и как им пользоваться?

Whop is a platform and marketplace for online businesses. Sign up, create a whop, add apps, connect payments, then share your link to sell.