

⚡ 簡単な評価:
- 価格: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- 最適な用途: Keap suits marketing オートメーション, landing pages and invoicing. Pipedrive suits sales pipeline management.
- 主な違い: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- 私たちのおすすめ: ほとんどのパイプドライブ 中小企業, thanks to per-user pricing and unlimited contacts.

Keap and Pipedrive both call themselves CRM software.
しかし、それらはそれぞれ異なる用途のために作られたものだった。
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your 仕事.
概要
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
弊社のライター陣は、両方のプラットフォームを実際に操作して検証しました。
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
Everything else comes from published specs, documentation and G2 reviews.
Keapとは何ですか?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.

Here is a quick overview of how the platform works in practice.

キープ
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Keapの価格
Keap keeps its pricing simple with one published tier.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| キープ | 月額299ドル(年間請求) | Small teams that need crm plus marketing in one account |
価格は2026年7月に確定しました。

無料トライアル: Yes. Keap offers a 14-day trial with no credit card required.
返金保証: Keap’s refund terms depend on your contract length. Check before you buy.
📌 注記: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified データ lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Keapの主な利点
Here is what makes Keap worth considering:
- オートメーションビルダー: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- メールマーケティング: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- 請求と支払い: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- モダンなインターフェース: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- モバイルアプリ: Add lead information and send appointment links from your phone.
- Keap AI: Drafts email copy and speeds up campaign setup.

私たちのチームが気づいたこと
私たちの 作家 set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:

Keapの長所と短所
✅ メリット
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ デメリット
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on ザピエール instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Pipedrive とは何ですか?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.

This walkthrough shows the deal board and 報告 実際に動いている。

🏆 受賞者:Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Pipedriveの価格
Pipedrive charges per user, so cost tracks team size.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| ライト | 1ユーザーあたり月額14ドル | Solo sellers tracking new deals |
| 成長 | 1ユーザーあたり月額24ドル | Small teams that need automation |
| プレミアム | 1ユーザーあたり月額49ドル | Teams needing forecasting and projects |
| 究極の | 月額69ドル/ユーザー | より大規模なチーム 安全 ニーズ |
価格は2026年7月に確定しました。

無料トライアル: Yes. Pipedrive offers a 14-day trial with no credit card required.
返金保証: Pipedrive refunds unused time on annual plans in most regions.
📌 注記: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Pipedriveの主な利点
Pipedriveを検討する価値がある理由は以下のとおりです。
- ビジュアルセールスパイプライン: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- 無制限の連絡先: Every plan holds unlimited records. Your data grows without a surprise invoice.
- 400以上の連携機能: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- AI CRM: Surfaces which prospects deserve attention first.
- 詳細な分析: Dashboards track win rates by sales stage and rep.

私たちのチームが気づいたこと
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:

Pipedriveの長所と短所
✅ メリット
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- マーケットプレイスを通じて400以上のサードパーティ統合が可能
- Mobile app works offline for scheduling and customer records
❌ デメリット
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- ネイティブの請求書発行機能や決済処理機能はありません。
機能比較
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific 仕事 ニーズ。
| 特徴 | キープ | パイプドライブ |
|---|---|---|
| 開始価格 | 月額299ドル | 1ユーザーあたり月額14ドル |
| 無料プラン | ❌ | ❌ |
| ビジュアルセールスパイプライン | ✅ | ✅ |
| 連絡先無制限 | ❌ | ✅ |
| マーケティングオートメーション | ✅ | ✅ |
| ランディングページ | ✅ | ❌ |
| 請求書発行と支払い | ✅ | ❌ |
| ネイティブ統合 | ❌ | ✅ 400以上 |
| Offline Mobile Access | ❌ | ✅ |
| 最適な用途 | マーケティング主導型ビジネス | 営業主導型チーム |
1. 営業パイプライン管理
キープ: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.

パイプドライブ: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.

2. 連絡先管理
キープ: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.

パイプドライブ: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.

3. リード管理
キープ: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.

パイプドライブ: A separate Leads 受信トレイ keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.

4. マーケティングオートメーション
キープ: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.

パイプドライブ: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.

💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. メールマーケティング
キープ: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.

パイプドライブ: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.

6. Landing Pages and Documents
キープ: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.

パイプドライブ: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.

7. AI機能
キープ: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.

パイプドライブ: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.

8. レポートとインサイト
キープ: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.

パイプドライブ: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.

9. 統合
キープ: Keap leans on Zapier to reach outside apps. Email and 文章 messaging are native, but native connections to other tools are limited.

パイプドライブ: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.

10. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プラン | キープ | パイプドライブ |
|---|---|---|
| エントリ | 月額299ドル(年間請求) | Lite:1ユーザーあたり月額14ドル |
| 中 | ❌ Single tier | 成長:ユーザー1人あたり月額24ドル |
| 高度な | ❌ Single tier | プレミアム:月額49ドル/ユーザー |
| トップ | ❌ Single tier | アルティメット:月額69ドル/ユーザー |
| Billing basis | Users and contacts | Users only |
キープ: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
パイプドライブ: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 予算が限られている | パイプドライブ | Starts at $14 per seat |
| 視覚的な取引追跡 | パイプドライブ | ドラッグ&ドロップ式のカンバンボード |
| Landing pages and billing | キープ | Both are built in |
| 大規模な連絡先データベース | パイプドライブ | 全プランで連絡先無制限 |
| 高度なマーケティングオートメーション | キープ | Branching visual sequences |
| 初心者向けのセットアップ | パイプドライブ | 学習曲線が短い |
💰 あなたの予算
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 あなたの技術スタック
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 販売プロセス
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 あなたの経験レベル
Both platforms need setup time. Keap’s deeper automation creates more 早い confusion for teams without a marketing specialist.
🆓 無料トライアルとデモ
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 サポートオプション
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか?切り替える場合、どのような変更が想定されますか?
🔄 Keap から Pipedrive に切り替えますか?
✅ 得られるもの:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ 失うもの:
- 請求書発行および支払い処理機能が内蔵されています。
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋切り替え方法:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Pipedrive から Keep に切り替えますか?
✅ 得られるもの:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ 失うもの:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋切り替え方法:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
私たちのレビューで取り上げられなかったこと
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | パイプドライブ |
| 🚀 セールスパイプライン | パイプドライブ |
| 📣 マーケティングオートメーション | キープ |
| 🎯連絡先管理 | パイプドライブ |
| 👶 使いやすさ | パイプドライブ |
| 🔌 連携機能 | パイプドライブ |
| 💳 Billing & Landing Pages | キープ |
| 🏆総合優勝 | パイプドライブ |
🏆 優勝:PIPEDRIVE
Pipedriveは7部門中5部門で受賞した。
最適な用途: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Keapの比較をもっと見る
Here is how Keap stacks up against other competitors:
キープの勝利条件: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpotが優れている点: A usable free tier, far deeper reporting, a much larger app marketplace
キープの勝利条件: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
アクティブキャンペーン 勝利したタイトル: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
キープの勝利条件: Cleaner interface, steadier support, less setup work for a single business
ゴーハイレベル 勝利したタイトル: Agency sub-accounts, white labelling, lower cost per client managed
Pipedriveの比較をもっと見る
Here is how Pipedrive stacks up against other competitors:
Pipedriveが勝利した点: Setup speed measured in hours, flat per-seat cost, no admin specialist required
セールスフォース 勝利したタイトル: Custom object modelling, territory management, enterprise governance controls
Pipedriveが勝利した点: Purpose-built deal stages, sales forecasting, email sync out of the box
月曜日のCRMの勝利点: Cross-department boards, flexible column types, project work beside sales work
Pipedriveが勝利した点: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRMが優れている点: A free starting tier, bundled phone and chat, tighter Freshworks suite links
よくある質問
Keapよりも優れたものって何だろう?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Pipedriveよりも優れたCRMはどれですか?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
Keapは何に役立つのか?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Infusionsoftは現在何という名称ですか?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Pipedriveを使わない理由とは?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.













