⚡ Quick Verdict:
- 価格: Buffer starts at $5 per channel vs Hootsuite at $99 per month for 10 social accounts
- 最適な用途: Buffer for solopreneurs and small businesses, Hootsuite for enterprise users and large social media teams
- 主な違い： Hootsuite has built-in social listening and bulk scheduling for 350 posts via CSV; Buffer focuses on simple post scheduling
- 無料プラン: Buffer offers 3 social channels free; Hootsuite no longer offers a free plan
- Our pick: Buffer for most users — simpler user interface, free plan, unlimited users on agency plans
Picking the right social media management tool can feel impossible.
BufferとHootsuiteは、ソーシャルメディア管理における二大巨頭である。
Both let you connect multiple social media accounts from one dashboard.
But they serve very different social media managers with different needs.
Whether you post on Facebook pages, LinkedIn pages, or share ユーチューブ videos, picking the right tool affects your social media presence.
I tested Buffer and Hootsuite side by side for four weeks.
Here is everything you need to make the right choice for your social media strategy.
概要
To compare both Buffer vs Hootsuite fairly, I tested every feature.
I scheduled posts, ran social media campaigns, and explored analytics tools.
I also compared the user interface, free plan, and team management features.
This guide shares my findings to help you pick the right scheduling tool.
バッファとは何ですか?
Bufferは、シンプルさを追求して作られたソーシャルメディアの投稿スケジュール管理ツールです。
It lets you plan and publish social posts to multiple channels from one place.
The tool is designed for solopreneurs, small businesses, and creators managing 仕事 アカウント。
Buffer is known for its clean and user-friendly interface that is easy to navigate.
It focuses on doing post scheduling extremely well without unnecessary complexity.
バッファ
The simplest social media management tool for solopreneurs and small businesses. Buffer’s minimalist dashboard lets you schedule posts in minutes. Perfect for creators who want results without complexity.
バッファ価格設定
Buffer uses a per-channel pricing model that grows with your social presence.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料 | $0 | Up to 3 social channels and 10 scheduled posts per channel |
| 必需品 | チャンネルあたり5ドル | One user posting on up to 8 social channels |
| チーム | チャンネルあたり10ドル | Unlimited users with up to 2000 scheduled posts per channel |
Pricing verified March 2026.
無料トライアル: Buffer’s free trial lasts for 14 days on paid plans, with no credit card required.
返金保証: Buffer offers refunds within 30 days if you are not happy with the scheduling tool.
📌 注記： Buffer’s free plan includes 3 social media accounts with 10 scheduled posts per channel at a time. You can upgrade individual channels without paying for ones you do not use.
⚠️ 警告： The per-channel pricing can add up if you manage many social media accounts. Calculate your total cost across multiple channels before committing.
Bufferの主な利点
Here is what makes Buffer worth considering:
- Minimalist Dashboard: Buffer is designed for immediate use with a minimalist, intuitive dashboard. New social media managers can schedule posts within 3 minutes of signing up.
- AI Assistant for Content: Buffer’s AI assistant can generate post ideas and summarize or rephrase captions. This helps with content curation across social media platforms.
- Image Upload Options: Buffer allows users to upload images from various sources including Canva and Google Photos. The Create Space feature stores content ideas for future use.
- Strong Free Plan: Buffer offers a strong free tier for up to 3 channels. This is great for testing the platform before upgrading.
- 無制限のユーザー: Buffer allows unlimited users on its Team and Agency plans without extra cost. This makes it ideal for growing social media teams.
- Buffer Queue System: The buffer queue lets you set posting times once and add new content with a single click. You can also schedule posts manually if you need to control exact timing. This saves hours every week on social media engagement.
What Our Team Noticed
私たちの 作家 signed up for a buffer account and spent two weeks exploring every feature. Here is what stood out from that hands-on time:
バッファーのメリットとデメリット
✅ メリット
- Highly user-friendly with a minimal learning curve
- Free plan includes 3 social media accounts and 10 scheduled posts per channel
- Buffer’s paid plans start at just $5 per month per channel
- Unlimited users on Team and Agency plans without extra cost
- Built-in AI assistant for post ideas and caption help
❌ デメリット
- Buffer lacks dedicated native social listening tools
- Basic analytics tools compared to feature rich competitors
- Fewer third party apps and rss integrations than Hootsuite
- Per-channel pricing adds up with multiple accounts
Hootsuite とは何ですか?
Hootsuiteは、企業向けのソーシャルメディア管理プラットフォームです。
It offers scheduling, in depth analytics, social listening, and ad tools in one place.
The platform primarily targets large social media marketing teams at bigger businesses.
Hootsuite is feature rich but can be overwhelming for new social media marketers.
It is better for advanced, enterprise-level, and data-driven social media teams.
フーツーイト
The full-featured social media management tool for enterprise users. Hootsuite combines scheduling, social listening, and in depth analytics. Built for medium businesses and large marketing teams that need advanced capabilities.
Hootsuiteの料金プラン
Hootsuite plans start at $99 per month for 10 social accounts.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 標準 | 月額99ドル | Small businesses and individual entrepreneurs (Professional plan) |
| 高度な | 月額249ドル | Team plan for 3 users with advanced features |
| エンタープライズスイート | カスタム価格設定 | Large organizations with up to 5 users on enterprise plan |
Pricing verified March 2026.
無料トライアル: Hootsuite’s free trial lasts for 30 days with full access to all features.
返金保証: Hootsuiteは、試用期間終了後の返金には対応していません。
📌 注記： Hootsuite does not offer a free plan. Hootsuite plans start at $99–$149/month. The Business plan costs $739 per month and includes all features of the previous plans along with additional benefits.
⚠️ 警告： Hootsuite allows only up to five users on its Enterprise plan. Extra team members require extra payment. The Team plan starts at $249 per month for three users.
Hootsuiteの主な利点
Here is what makes Hootsuite stand out for enterprise users:
- ソーシャルリスニング: Hootsuite has a dedicated social listening feature that lets users monitor brand mentions and industry conversations. Buffer lacks this feature entirely.
- 詳細な分析： Hootsuite offers in-depth analytics that align with users’ social media goals and includes benchmarking reports. It is known for its powerful analytics capabilities.
- 一括スケジュール設定: Hootsuite offers a bulk composer feature that allows users to schedule up to 350 posts at once through a CSV file. This is a huge time-saver for content-heavy teams.
- OwlyWriterAI: Hootsuite’s OwlyWriterAI can repurpose top-performing posts and generate unique captions for different platforms. It also suggests relevant content for social posts.
- コンテンツライブラリ: Hootsuite provides a content library feature that allows users to save and manage media files for future social media posts. This keeps branding consistent across social media campaigns.
- チーム管理: Hootsuite offers a more complex team management system with granular control over user permissions and the ability to assign tasks. Great for larger social media teams.
What Our Team Noticed
Our writer signed up for Hootsuite and used it daily for two weeks. Here is what stood out from that hands-on time:
Hootsuiteの長所と短所
✅ メリット
- ブランドモニタリングのためのソーシャルリスニング機能を内蔵
- In depth analytics with benchmarking reports
- Bulk scheduling for up to 350 posts via CSV file
- Wider range of integrations with third party apps
- Enterprise-level suite with granular team permissions
❌ デメリット
- 無料プランまたは無料版は利用できません。
- 新規ユーザーにとって学習曲線が急峻
- Hootsuite’s dashboard is cluttered with features
- Expensive compared to other social media tools
- Limited users on enterprise plan with extra fees
機能比較
Ready to see how both Buffer and Hootsuite compare head to head?
I tested 8 key features to help you find the right social media tool for your needs.
| 特徴 | バッファ | フーツーイト |
|---|---|---|
| 開始価格 | 1チャンネルあたり5ドル | 月額99ドル |
| 無料プラン | ✅ 3チャンネル | ❌ |
| 無料トライアル期間 | 14日間 | 30日間 |
| ソーシャルリスニング | ❌ | ✅ |
| 一括スケジュール | 限定 | ✅ CSV経由で350件の投稿 |
| AIアシスタント | ✅ Buffer AI | ✅ OwlyWriterAI |
| In Depth Analytics | 基本 | Advanced + benchmarks |
| コンテンツライブラリ | Create Space | ✅ Full content library |
| チームメンバー | Unlimited (Team/Agency) | Limited seats with fees |
| ユーザーインターフェース | Minimalist, intuitive | Feature rich, cluttered |
| 最適な用途 | 中小企業とクリエイター | Enterprise & medium businesses |
1. ソーシャルメディアのスケジュール設定
バッファ： Buffer is designed for straightforward post scheduling. The buffer queue lets you set optimal posting times once and add content with one click. You can schedule posts for multiple social media channels simultaneously, including Facebook pages, LinkedIn pages, Google Business Profiles, and Instagram Stories. The shared calendar view shows your entire week at a glance.
フーツーイト: Hootsuite offers more advanced scheduling features. The bulk scheduling feature uploads up to 350 posts at once via a CSV file. You can also schedule posts from the content library or rss integrations. This makes it better for teams running large social media campaigns across multiple accounts.
2. 分析とレポート
バッファ： Buffer’s analytics feature provides users with insights on post performance and engagement metrics. The data is easy to understand but lacks depth. Custom reports and social analytics are available on Team plans and higher. Most small businesses find these analytics tools sufficient.
フーツーイト: Hootsuite delivers in depth analytics that align with users’ social media goals. It includes benchmarking reports that compare your performance against competitors. The platform offers analytics across all social media feeds, with ROI tracking and detailed engagement reports.
💡 テスト結果： Hootsuite wins on analytics depth. But most small businesses only need basic metrics. Buffer covers the essentials without overwhelming you.
3. AIコンテンツ作成
バッファ： Buffer’s AI assistant can generate ideas and summarize or rephrase captions and posts. It works well for quick content creation. The tool helps social media marketers create relevant content for different platforms in seconds.
フーツーイト: OwlyWriterAI repurposes top-performing posts and generates unique captions for different social media platforms. It also adjusts content for each channel automatically. This saves hours when scaling content curation across social media campaigns.
4. ソーシャルリスニング
バッファ： Buffer lacks dedicated native social listening tools. You cannot monitor brand mentions or track industry conversations. This is a major gap for brands that need active reputation management as part of their social media strategy.
フーツーイト: Hootsuite has a social listening feature that allows users to monitor brand mentions and industry conversations in real time. Track competitor activity and trends across social media platforms. Get alerts when important conversations happen around your brand.
⚠️ 警告： If brand monitoring matters to your business, Hootsuite wins clearly. Buffer users need a separate tool for social listening.
5. チームマネジメントとコラボレーション
バッファ： Buffer allows users to add an unlimited number of users on its Team and Agency plans, making it suitable for larger teams. The approval workflow lets managers review posts before publishing. Content collaboration is simple with shared admin access to the queue.
フーツーイト: Hootsuite offers granular permission controls for larger organizations. Team managers can assign tasks and track completion. However, the platform limits users and charges extra per seat beyond the cap. Hootsuite allows only up to five users on its Enterprise plan.
6. アプリと連携
バッファ： Buffer integrates with Canva and Google Photos for image uploads. The integration options are more limited than Hootsuite. Most essential connections are available on all plans, but you may need workarounds for complex workflows.
フーツーイト: Hootsuite offers a wider range of integrations with third party apps compared to Buffer. Premium apps connect CRM tools, customer service platforms, and content management systems. Rss integrations let you pull content from any feed for easy scheduling.
7. 使いやすさとユーザーインターフェース
バッファ： Buffer has a minimal learning curve. Its dashboard is minimalist and focuses on scheduled content, making it easy to manage posts. New users can schedule their first post within 3 minutes. No training is needed for ad hoc posting.
フーツーイト: Hootsuite has a more complex user interface that may require a learning curve to master. The dashboard can feel cluttered to new users due to its high volume of features. Most users need several hours to feel comfortable navigating the platform.
💡 テスト結果： 両方の設定にかかる時間を計測しました。Bufferは登録から最初の投稿予約まで3分、Hootsuiteは15分かかりました。使いやすさではBufferの圧勝です。
8. 価格設定とコスト
Let us compare the pricing plans side by side. Buffer uses a per-channel pricing model, while Hootsuite charges a flat monthly fee.
| プランの種類 | バッファ | フーツーイト |
|---|---|---|
| 無料プラン | ✅ 3つのチャンネル、各チャンネルに10件の投稿 | ❌ 利用できません |
| エントリーレベル | 5ドル/チャンネル（エッセンシャルズ） | $99/month (Professional/Standard) |
| チームプラン | 1チャンネルあたり10ドル（ユーザー数無制限） | 月額249ドル（最大ユーザー数3名） |
| ビジネス／企業 | 1チャンネルあたり10ドル（代理店） | $739/month (Business) or Custom |
| 価格モデル | Per channel | 定額月額料金 |
バッファ： Buffer is more cost-effective, with a free plan for up to 3 channels. Buffer’s Essentials plan costs $6 per month per channel, allowing one user to post on up to eight social channels. Buffer’s Team plan costs $12 per month and allows for up to 2000 scheduled posts per channel per month.
フーツーイト: Hootsuite’s Professional plan costs $99 per month and is best suited for small businesses and individual entrepreneurs. Hootsuite’s Team plan starts at $249 per month for three users. The Business plan costs $739 per month and includes all features of the previous plans.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 予算が限られている | バッファ | Free plan plus $5/channel pricing |
| ソーシャルリスニング | フーツーイト | 内蔵型ブランドモニタリング |
| シンプルな投稿スケジュール設定 | バッファ | クリーンなユーザーインターフェース |
| In depth analytics | フーツーイト | Benchmarking and goal tracking |
| ユーザー数無制限 | バッファ | No per-seat fees on Team plans |
| 一括スケジュール設定 | フーツーイト | 350 posts via CSV file |
| 迅速なセットアップ | バッファ | 3分間のオンボーディング |
💰 あなたの予算
Buffer’s paid plans start at $5 per channel while Hootsuite plans start at $99 per month. Buffer is preferred for simpler workflows and tight budgets. Small businesses save hundreds of dollars annually.
🔌 あなたの技術スタック
Hootsuite offers a wider range of integrations with third party apps. If you need to connect your social media account to complex workflows, premium apps and rss integrations make Hootsuite the better fit.
📝 コンテンツ量
Hootsuite’s bulk scheduling handles 350 posts via CSV file. Buffer works better for teams who create posts as they go rather than in large batches. Match your tool to your content workflow.
🎓 あなたの経験レベル
Buffer is highly user-friendly with a minimal learning curve. Hootsuite is more feature-rich but can be overwhelming for new users due to its extensive capabilities. Beginners should start with Buffer.
🆓 無料トライアルとデモ
Buffer offers a free plan plus a 14-day free trial on paid plans. Hootsuite’s free trial lasts for 30 days but offers no free plan. Test both before committing to paid agency plans.
🛟 サポートオプション
Both offer email support and help documentation. Hootsuite includes phone support on higher plans. Buffer’s community and resources are excellent for self-service social media managers.
切り替えガイド
既にこれらのソーシャルメディア管理ツールのいずれかをご利用ですか？もしツールを切り替える場合は、以下の点にご注意ください。
🔄 BufferからHootsuiteに切り替えますか？
✅ 得られるもの：
- Built-in social listening for monitoring brand mentions
- In depth analytics with competitor benchmarking
- Bulk scheduling for up to 350 posts via CSV file
❌ 失うもの：
- Clean, minimalist dashboard experience
- Unlimited users without extra per-seat fees
- 無料プランと低価格のチャンネル単位料金
📋切り替え方法：
- Export your buffer queue data and analytics reports
- Sign up for the Hootsuite 30-day free trial
- Reconnect your social accounts and rebuild scheduled posts
🔄 HootsuiteからBufferに切り替えますか？
✅ 得られるもの：
- Clean, intuitive user interface you can master immediately
- Significant cost savings with per-channel pricing
- Unlimited users on Team and Agency plans
❌ 失うもの：
- ソーシャルリスニングとブランドモニタリング機能
- In depth analytics with benchmarking reports
- Wider range of third party apps and premium apps
📋切り替え方法：
- Download Hootsuite reports and your scheduled posts
- Create a free buffer account to test the platform
- ソーシャルアカウントを接続してキューを再作成する
What Our Review Didn’t Cover
This comparison focused on individual social media managers and small to medium businesses. I did not test enterprise SSO integration or evaluate bulk licensing for very large social media teams. My observations are based on the March 2026 versions of both tools. If you manage 50+ social accounts or run a Fortune 500 social presence, your priorities may differ from what we covered. Specific edge cases like crisis communication workflows or social media growth オートメーション also fall outside this review.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | バッファ |
| 🚀 Post Scheduling | ネクタイ |
| 📊 分析 | フーツーイト |
| 👂 ソーシャルリスニング | フーツーイト |
| 👶 使いやすさ | バッファ |
| 👥 チームマネジメント | バッファ |
| 🔌 連携機能 | フーツーイト |
| 🎁 無料プラン | バッファ |
| 🏆総合優勝 | バッファ |
🏆 優勝：バッファー
Buffer wins 5 out of 8 categories in our hootsuite vs buffer comparison.
最適な用途: Solopreneurs, creators, small businesses, and medium businesses needing simple social media scheduling.
Buffer and Hootsuite serve very different social media managers.
In the buffer hootsuite debate, the right choice depends on your team size and budget.
Buffer is ideal for creators and small teams needing an intuitive and affordable scheduling tool.
Buffer prioritizes simplicity and affordability for solopreneurs and small teams who post content daily.
Hootsuite is designed for larger organizations that require a feature rich social media management tool.
The hootsuite buffer comparison shows clear winners for each user type.
If you need social listening and in depth analytics, Hootsuite offers an enterprise-level suite with advanced analytics and social listening.
しかし、ほとんどの企業はBufferのシンプルさとコスト削減効果からより大きな価値を得られるでしょう。
バッファーの比較
Here is how Buffer stacks up against other social media tools:
Buffer vs Sprout Social
Bufferが優れている点： Pricing, ease of use, free plan with 3 channels
スプラウトソーシャルが勝利した点： CRM features, social listening, team management workflows
Buffer vs SocialPilot
Bufferが優れている点： ユーザーインターフェース、プロフィール欄のリンク機能、セットアップ速度
SocialPilotが勝利した点： 一括スケジュール管理、顧客管理、ホワイトラベル
Buffer vs Sendible
Bufferが優れている点： シンプルさ、無料プラン、チャネルごとの料金設定
Sendibleが以下の点で勝利しました： 代理店の機能、コンテンツの提案、連携
Buffer vs Agorapulse
Bufferが優れている点： 価格設定の簡素さ、学習の容易さ、個人事業主向け
Agorapulseが勝利した点： 受信トレイ管理、ソーシャルリスニング、チーム機能
バッファ vs 後
Bufferが優れている点： マルチプラットフォーム対応、AIアシスタント、無料プラン
その後の勝利： ビジュアルプランニング、Instagram重視、プロフィール欄にリンクあり
Buffer vs Zoho Social
Bufferが優れている点： Standalone value, ease of use, free plan
Zoho Socialが優れている点： CRM統合、Zohoスイートユーザー、モニタリング
Buffer vs Loomly
Bufferが優れている点： 価格帯、無料プラン、簡単なセットアップ
Loomlyが勝利した点： アイデアの投稿、承認ワークフロー、ブランド管理
Buffer vs Sprinklr
Bufferが優れている点： Affordability, simplicity, 中小企業 フィット
Sprinklrが勝利した点： エンタープライズ規模の統合CXM、AI機能
BufferとContent Studioの比較
Bufferが優れている点： すっきりとしたインターフェース、習得のしやすさ、無料プランあり
Content Studioが受賞した点： Content discovery, automation, AIツール
バッファー vs Metricool
Bufferが優れている点： ユーザーエクスペリエンス、AI機能、チーム価格設定
Metricoolが優れている点： 無料プランの充実度、詳細な分析機能、広告トラッキング
Buffer vs Heropost
Bufferが優れている点： ブランド認知度、安定性、モバイルアプリの品質
Heropostが勝利した点： 生涯割引価格、一括機能、価値
バッファー vs ブレイズ
Bufferが優れている点： 確立されたプラットフォーム、幅広い機能、信頼性
ブレイズが勝利した点： AI content creation, writing automation, templates
Hootsuiteの比較をもっと見る
Here is how Hootsuite stacks up against other social media management tools:
Hootsuite vs Sprout Social
Hootsuiteが優れている点： Lower entry price, bulk scheduling, longer free trial
スプラウトソーシャルが勝利した点： 顧客サポート、CRM機能、使いやすさ
Hootsuite vs Later
Hootsuiteが優れている点： エンタープライズ機能、ソーシャルリスニング、広告管理
その後の勝利： Visual planning, Instagram tools, lower pricing
Hootsuite vs Agorapulse
Hootsuiteが優れている点： 統合、ブランド認知、コンテンツライブラリ
Agorapulseが勝利した点： 統合された受信トレイ、価格の透明性、ユーザーエクスペリエンス
Hootsuite vs SocialPilot
Hootsuiteが優れている点： ソーシャルリスニング、分析の深度、エンタープライズ規模
SocialPilotが勝利した点： 手頃な価格、ホワイトラベル、代理店機能
Hootsuite vs Sendible
Hootsuiteが優れている点： Brand monitoring, team permissions, AI tools
Sendibleが以下の点で勝利しました： 代理店価格設定、顧客管理、サポート品質
Hootsuite vs Zoho Social
Hootsuiteが優れている点： Third party apps, content library, scale
Zoho Socialが優れている点： Zoho CRMとの連携、価格設定、Zohoユーザー
Hootsuite vs Metricool
Hootsuiteが優れている点： エンタープライズ機能、ソーシャルリスニング、権限
Metricoolが優れている点： 無料プラン、料金体系、小規模チーム向けのシンプルさ
Hootsuite vs Loomly
Hootsuiteが優れている点： ソーシャルリスニング、一括アップロード、分析
Loomlyが勝利した点： インターフェース設計、承認ワークフロー、価格設定
Hootsuite vs Sprinkll
Hootsuiteが優れている点： 中規模市場への適合性、価格の手頃さ、学習曲線
Sprinklrが勝利した点： エンタープライズ規模の統合プラットフォーム、AI機能
HootsuiteとContent Studioの比較
Hootsuiteが優れている点： ブランドの評判、企業向け機能、サポート
Content Studioが受賞した点： コンテンツ発見、自動化、価格設定
Hootsuite 対 Heropost
Hootsuiteが優れている点： エンタープライズ規模、ソーシャルリスニング、統合
Heropostが勝利した点： 生涯価格設定、個人事業主にとっての価値
Hootsuite vs 計画可能
Hootsuiteが優れている点： 分析の詳細、ソーシャルリスニング、広告管理
Planableが勝利した点： ビジュアルコラボレーション、承認ワークフロー、デザイン
よくある質問
BufferとHootsuite、どちらが良いですか？
Buffer is better for small businesses and solopreneurs needing simple post scheduling. Hootsuite wins for enterprise users who need social listening and in depth analytics.
BufferはHootsuiteと同じですか？
No. Buffer focuses on simple post scheduling for small teams. Hootsuite offers a full enterprise plan with social listening and bulk scheduling for 350 posts via CSV.
Is Buffer a good social media management tool?
Yes. Buffer is highly user-friendly with a minimal learning curve. It handles post scheduling well across multiple social media channels but lacks dedicated social listening features.
Hootsuiteにおける80/20ルールとは何ですか？
The 80 20 rule suggests posting 80% educational or entertaining content and 20% promotional content. This balance keeps your social media audience engaged without overwhelming them.
LaterとBuffer、どちらが良いですか？
Buffer wins for multi-platform post scheduling and team management. Later is better for visual brands focused on Instagram Stories and TikTok. Both offer strong free plans worth testing.
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