Buffer vs Hootsuite: Which Tool Reigns Supreme in 2025?

勝者

4.5

• アイデア創出
• Publishing
• Analyze
• Engage
• テンプレート
• 無料プランあり
• 有料プランは月額5ドルから

今すぐ試す

準優勝

3.5

• Publish & Schedule
• ソーシャルメディア 分析
• AI Content Creation
• Engagement Tools
• Social Advertising
• 無料トライアルあり
• Paid Plans from $99/month

今すぐ試す

Are you feeling overwhelmed by managing your social media accounts?

You might feel like you’re spending hours crafting content but not seeing the results you want.

ソーシャルメディア management tools like Buffer and Hootsuite can simplify your life and help you achieve your goals.

In this post, we’ll compare Buffer and Hootsuite, two popular options, to help you decide which one is the best fit for your needs.

概要

To give you the most accurate comparison, we’ve spent weeks testing both

and Hootsuite.

We scheduled posts, explored analytics, and dug deep into each platform’s features to see how they stack up.

Now, we’re sharing our findings to help you make the best decision for your ソーシャルメディア strategy.

4.55点満点中

Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial

価格: It has a free plan. Paid plan starts at $5/month

主な特徴:

• Intuitive Scheduling
• Engagement Tools
• Analytics & Reporting

Try Buffer for FREE 全文レビューを読む

3.55点満点中

Want an affordable way to manage all your social media in one place? Start your free 30-day Hootsuite trial!

価格: 30 days free trial available. Paid plan Starts at $99/month

主な特徴:

• Wide range of integrations
• Bulk scheduling capabilities
• Simple content creation tools

Hootsuiteを無料でお試しください 全文レビューを読む

What is Buffer?

Ever wished managing your social media was easier?

Buffer gets you. It’s a clean, simple tool that helps you plan and schedule your posts across various platforms.

Think Facebook, Instagram, Twitter, and more – all in one place.

また、私たちのお気に入りを探索してください Buffer alternatives…

私たちの見解

ソーシャルメディアの悩みをsolved! Buffer's intuitive touchンで、コンテンツのスケジュールmanagementが简単になります.无いを実Senseしてください!

しください 全文レビューを読む instead of バッファの

主なメリット

• Maximum 300 のソーシャルプロファイルをmanagement します.
• The agency is けのホワイトラベルオプション.
• Analysis of the によりエンゲージメントが12% upward します.
• For more than 80 people, it is a good place to be.
• スマートキューを uses してコンテンツをautomation します.

価格

• Free: 月額0ドル。
• 必需品: チャンネルごとにmonthly amount 5ドル
• チーム： チャンネルごとに10ドル

Buffer is unavailable

長所

• すっきりしたインターフェース.
• 简単にナビゲートできます.
• It's a hand that's done in the hand.
• 信頼できるスケジュール.

短所

• Análise do Framer: Design e protótipo mais rápidos em 2025
• Highly functional and highly cost-effective.
• コンテンツのproposalはありません.

Buffer is unavailable

What is Hootsuite?

Need a social media powerhouse? Hootsuite’s your answer.

It’s a robust platform packed with features. Think of it as your social media command center.

Manage everything from scheduling and analytics to team collaboration and social listening.

また、私たちのお気に入りを探索してください Hootsuiteの代替品…

私たちの見解

ソーシャルメディアの混乱をコントロールし、ワークフローを効率化しましょう。Hootsuite でソーシャルメディア管理をいかにシンプルにできるか、ぜひお試しください。

Hootsuiteを無料でお試しください 全文レビューを読む Hootsuiteの代替品

主なメリット

• ストリームで整理整頓: 複数のソーシャル フィード、ハッシュタグ、キーワードをリアルタイムで監視します。
• メッセージを見逃さないようにしましょう: 統合された受信トレイからすべてのソーシャル会話を管理します。
• 影響力を拡大しましょう: 最もパフォーマンスの高い投稿をプラットフォーム内で直接宣伝します。
• シームレスにコラボレーション: タスクを割り当て、コンテンツを承認し、チーム全体の権限を管理します。
• 全体像を把握する: 包括的な分析とカスタム レポートを使用して進捗状況を追跡します。

価格

Hootsuite は、基本的なニーズに対応する制限付きの無料プランを提供しています。

• プロフェッショナル（月額99ドル）： 無制限の投稿スケジュール設定、投稿のベストタイムの推奨事項、競合ベンチマーク ツール。
• チーム（月額249ドル）： 20 個のソーシャル アカウントを持つ 3 人のユーザー向け。
• エンタープライズカスタム: 5 人のユーザーと 50 個のソーシャル アカウントから始めます。

Hootsuiteを無料でお試しください

長所

• 幅広い統合。
• 簡単に公開できます。
• Great for team collaboration.
• 信頼性が高く、定評があります。
• カスタマーサポート。

短所

• 高価になる場合があります。
• 分析は基本的なものになります。
• コンテンツキュレーション機能が制限されています。

Hootsuiteを無料でお試しください

機能比較

Buffer and Hootsuite are two of the most popular social media management tools, both serving different needs.

This Feature Comparison breaks down their key features to help social media managers choose the best one for their social media strategy and social media campaigns.

1. User Interface and Ease of Use

• バッファ: It is known for its clean, simple, and user-friendly interface. It has a minimalist design built for straightforward post scheduling, making it ideal for social media managers who prioritize speed and efficiency.
• フーツーイト: Its interface is feature-rich but can be overwhelming for a new social media manager. It provides a robust, multi-stream dashboard that is excellent for social media monitoring but requires a steeper learning curve.

2. Social Listening and Monitoring

• バッファ: This platform has basic social media monitoring capabilities, mainly focusing on comments and replies within its engagement tools. It lacks the advanced social listening features of Hootsuite.
• フーツーイト: It is renowned for its social listening and monitoring streams. It allows users to track keywords, brand mentions, and competitors across multiple social media channels, making it a key tool for a comprehensive social media strategy.

3. Analytics and Reporting

• バッファ: It provides streamlined analytics focused on core metrics like clicks, reach, and social media engagement. The reports are easy to digest, which is suitable for 中小企業 and content creators.
• フーツーイト: It offers much deeper and more customizable analytics, including 競合分析 and the ability to track the performance of every paid social media campaigns. This level of データ is essential for social media marketers in larger organizations.

4. Collaboration and Permissions

• バッファ: It supports team collaboration with approval workflows and unlimited users on certain paid plans. The permission levels are simpler, making it easy for small teams to work together on social media posts.
• フーツーイト: It excels in team management with granular, role-based permissions (e.g., admin, editor, analyst). This feature is crucial for social media managers in large organizations that require strict control over who can publish social media content.

5. Content Creation and Curation

• バッファ: It features a content calendar and content library for storing assets and ideas. It has native カンバ integration to help create social media posts and streamline the creation process.
• フーツーイト: It offers a wider array of content creation and curation tools, including an AI assistant (OwlyWriter AI) to help write キャプション and generate post ideas. It also supports RSS feeds to pull in fresh content.

6. Supported Social Channels and Accounts

• バッファ: It supports all major social media channels and social accounts. It is easy to integrate accounts and manage a consistent presence across multiple platforms.
• フーツーイト: It supports a wider variety of social media platforms, including niche and regional networks, through its extensive app directory. This makes it a great solution for managing many different types of social media account.

7. Engagement Tools

• バッファ: It provides a simple engagement 受信トレイ for tracking and responding to comments and messages on Facebook and Instagram. This is a functional tool for managing social media engagement directly.
• フーツーイト: It has a more robust social inbox designed to manage multiple high volumes of customer interactions across multiple social networks, making it a more powerful tool for customer service through social media.

8. Pricing and Target Audience

• バッファ: It is generally more affordable and designed for small businesses and social media managers who prioritize simplicity and consistent publishing. The free plan is a great starting point.
• フーツーイト: It is more expensive and best suited for enterprise-level companies, marketing agencies, and large social media teams that require a vast suite of integrated tools and advanced compliance features.

9. Management Focus

• バッファ: The platform’s focus is on streamlining the core task of scheduling and ensuring a reliable stream of social media posts. It’s about efficiency and simplicity in executing a social media strategy.
• フーツーイト: Its focus is on providing an all-in-one platform for social media marketing, offering a comprehensive set of features that cover everything from social media listening to crisis management for complex social media campaigns.

What to Look for in a Social Media Management Platform?

• Your Budget: Pricing varies wildly. Free plans might work for small businesses, while larger companies may need premium features that come at a cost.
• Social Media Platforms You Use: 作る sure the platform supports 全て the channels you need in social media feeds. (e.g., Instagram, ティックトック、LinkedIn など)。
• Team Size: If you’re working with others, strong collaboration features are a must.
• Desired Features: Prioritize the essentials. Is it scheduling, analytics, engagement, or social listening?
• Ease of Use: Choose a platform that matches your tech skills. Some tools are more intuitive than others.
• スケーラビリティ: Consider your future needs. Will the platform grow with your 仕事?
• Integrations: Does it connect with other tools you use (e.g., Canva, Google Analytics)?
• カスタマーサポート: Look for responsive support if you need help.

最終評決

Choosing the right social media management tool can make a world of difference.

Both Buffer and Hootsuite are excellent options, but ultimately, we recommend Buffer for most users. Why?

It’s incredibly user-friendly, making it perfect for beginners.

Plus, it’s affordable pricing and essential features like seamless social media scheduling and clear analytics make it a winner.

However, if you need advanced features like in-depth social listening and team collaboration tools, Hootsuite is the more powerful social media tool.

We’ve spent weeks testing these platforms so that you can trust our insights.

No matter your choice, remember that the best social media scheduling tool is the one that fits あなたの unique needs.

しください 全文レビューを読む instead of バッファの

Hootsuiteを無料でお試しください 全文レビューを読む Hootsuiteの代替品

More of Buffer

• Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
• Buffer vs Metricool: Buffer – easy scheduling. メトリクール – stronger analytics, competitor info.
• Buffer vs Socialpilot: Buffer – basic scheduling. ソーシャルパイロット – more features for the price.
• Buffer vs Sendible: Buffer – simple, clean design. 送信可能 – wider features (listening, analytics).
• Buffer vs Content Studio: Buffer – simple scheduling. コンテンツスタジオ – content discovery, AI.
• Buffer vs Heropost: Buffer – straightforward scheduling. ヒーローポスト – AI content, competitor intel.
• Buffer vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
• バッファ vs Zoho Social: Buffer offers simple scheduling. Zohoソーシャル offers more features and is cost-effective (Zoho).
• Buffer vs Sprinklr: Buffer – basic scheduling (small biz). Sprinklr – enterprise-level.
• バッファ vs 後: Buffer – scheduling for many platforms. 後で – visual content (Instagram).
• Buffer vs Loomly: Buffer – simple scheduling calendar. ルームリー – content calendar, teamwork.
• Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
• Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
• Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.

More of Hootsuite

• Hootsuite vs Sprout Social: It’s standout feature is its robust project management and in-depth analytics for large teams.
• Hootsuite vs Metricool: It’s standout feature is its focus on a more user-friendly interface and team collaboration.
• Hootsuite vs SocialPilot: It’s standout feature is its comprehensive scheduling and valuable features for multi-location brands and agencies.
• Hootsuite vs Sendible: It’s standout feature is its agency-focused design with custom dashboards and white-label reporting.
• Hootsuite vs Content Studio: It’s standout feature is its powerful content discovery and curation tools for creators.
• Hootsuite vs Heropost: It’s standout feature is its AI writing assistant and ability to create branded short links.
• Hootsuite vs Agorapulse: It’s standout feature is its unified social inbox and transparent, user-friendly approach to customer support.
• Hootsuite vs Zoho Social: It’s standout feature is its SmartQ predictions for optimal scheduling and a highly user-friendly interface.
• Hootsuite vs Buffer: It’s standout feature is its simplicity and ease of use, making it ideal for small businesses.
• Hootsuite vs Sprinklr: It’s standout feature is its advanced social listening and deeper customer engagement capabilities for enterprises.
• Hootsuite vs Later: It’s standout feature is its visual-first approach, especially for Instagram, with its visual planner and Linkin.bio.
• Hootsuite vs Loomly: It’s standout feature is its daily post inspiration and a streamlined, collaborative content approval workflow.
• Hootsuite vs Blaze: It’s standout feature is its AI-first approach, specializing in creating high-quality AI images and content.
• Hootsuite vs Planable: It’s standout feature is its focus on intuitive collaboration and an in-depth, visual content planning process.

よくある質問