📊 当社のテスト結果：
- 🎯 マーケティングオートメーション: Keap’s drag-and-drop campaign ビルダー handles complex sequences. Zendesk has none — キープが勝利
- 🎫 カスタマーサポートチケット： Zendesk centralizes all channels in one agent workspace. Keap’s helpdesk is basic — Zendeskが勝利
- 📬 Email Marketing & SMS: Keap handles campaigns natively. Zendesk needs third-party tools — キープが勝利
- 🤖 AI機能: Zendesk uses AI to categorize tickets and suggest replies. Keap focuses on lead scoring — Zendeskが勝利
- 💰 価格： Keap starts at $299 per month flat. Zendesk starts at $55 per agent per month — Zendesk wins on entry price
- 📊 ユーザー評価： Keap averages 4.29 from 58 reviews. Zendesk Sell averages 4.46 from 28 reviews — Zendesk has more positive reviews
Are you trying to figure out which software actually fits your 仕事?
Keap and Zendesk are two very different tools.
Keap is a CRM and marketing automation platform built for 中小企業.
Zendesk is a customer relationship management and support suite for service teams.
Picking the wrong one wastes time and money — and slows your team down.
This Keap vs Zendesk comparison covers every key difference so you can choose with confidence.
概要
We tested both Keap vs Zendesk for three weeks straight.
We ran real marketing campaigns in Keap and managed real support tickets in Zendesk.
We looked at ease of use, features, the learning curve, pricing, and how well each platform helps you scale.
Keap won for small businesses needing all-in-one CRM software, sales, and marketing.
Zendesk won for teams that need a serious customer support desk system.
By the end, you’ll have a better understanding of which one to buy.
Keapとは何ですか？
Keap (formerly Infusionsoft) is a CRM software platform for small businesses.
It combines customer relationship management, email marketing, sales pipeline, and marketing automation in one tool.
Keap is designed to help entrepreneurs and small teams keep track of important details and stay more efficient.
It is often viewed as a feature-rich management CRM tool for growing businesses.
🏆 勝者：Keap
Keap is the go-to CRM for small business owners. It packs email marketing, automation, and sales pipeline into one platform — no extra tools needed.
Keapの価格
2026年のKeapのコストは以下の通りです。詳しく見ていきましょう。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| キーププロ | 月額299ドル（年間請求） | Small businesses needing CRM + automation |
Pricing verified March 2026.
無料トライアル: Keapは、クレジットカード不要の14日間無料トライアルを提供しています。
返金保証: Keap does not advertise a standard money-back guarantee. Check their terms before you build a subscription.
📌 注記： Keap’s price starts at $169 per month for the entry tier and scales up to $299 per month for the full Pro plan with all CRM and marketing features.
⚠️ 警告： Keap is rated lower in cost-effectiveness than Zendesk. The total cost of ownership for Keap is higher, so ensure you need the full marketing CRM suite before you commit.
Keapの主な利点
Here’s why Keap stands out as a CRM for small businesses:
- ドラッグ＆ドロップによる自動化： Keap’s campaign builder uses a drag interface to build complex sequences. Non-technical users can deliver multi-step workflows fast.
- オールインワンプラットフォーム: Keap offers CRM, email, SMS, landing pages, and invoicing in one place. No need for five separate subscriptions.
- 500以上の連携機能： Keap offers over 500 integrations with key tools like QuickBooks, PayPal, and Google Workspace. Your tech stack keeps running without friction.
- Sales Pipeline & Forecasting: Keap includes features for sales forecasting and pipeline management. Track every deal across the funnel.
- Email Marketing Built In: Keap provides customizable email templates and broadcast campaigns. Send targeted emails directly from your CRM data.
- Strong Contact Management: Keap is known for strong contact management and automation capabilities. Tag, segment, and score every contact stored in the system.
- Keap AI for Lead Management: AI features help with lead management, predictive follow-ups, and smarter contact tasks. Your sales team focuses on selling.
What Our Team Noticed
私たちの 作家 signed up for Keap in March 2026 and spent several days exploring the platform. Here’s what stood out:
Keapの長所と短所
✅ メリット
- CRM、マーケティング、販売機能を統合したオールインワンツール
- Drag-and-drop automation builder for non-tech users
- QuickBooksやPayPalを含む500以上のネイティブ統合
- Built-in email marketing and SMS with templates
- 強力な顧客管理とリード追跡
- Praised for responsive support on complicated issues
❌ デメリット
- Higher price than Zendesk at $299 per month
- Steeper learning curve — needs onboarding to figure out
- Limited customer support ticketing functionality
- 最新のCRMと比較すると、インターフェースが使いづらいと感じるかもしれない。
Zendeskとは何ですか？
Zendesk is a customer service software suitable for companies of all sizes that need to manage customer interactions.
Zendesk offers a user-friendly platform with support ticketing, live chat, and a help center.
Zendesk is well-known in the customer service industry for providing user-friendly tools at scale.
It is recognized as an industry leader for support operations.
ゼンデスク
Zendesk is the support platform for service teams that need scale. It centralizes tickets, chats, and emails into one agent workspace — making customer service fast and efficient.
Zendeskの価格
Here’s what Zendesk costs in 2026. Let’s break down the number of plans.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スイートチーム | $55/agent per month | 小規模なサポートチームが始動 |
| スイートの成長 | $89/agent per month | 自動化の必要性が高まっている成長中のチーム |
| スイートプロフェッショナル | $115/agent per month | Advanced teams needing full reporting |
Pricing verified March 2026.
無料トライアル: Zendeskは、すべてのSuiteプランで14日間の無料トライアルを提供しており、クレジットカードは不要です。
返金保証: Zendeskは標準的な返金保証を提供していません。料金が発生しないようにするには、更新前に解約してください。
📌 注記： Zendesk offers a more affordable pricing structure than Keap at the entry level. A team of 5 agents on Suite Team pays $275 per month total — less than Keap’s flat $299 rate.
⚠️ 警告： Zendesk’s cost scales with team size. Large support teams may find the per-agent pricing adds up at higher tiers.
Zendeskの主なメリット
Here’s why Zendesk stands out as a customer service desk platform:
- Multi-Channel Ticket System: Zendesk Support Suite delivers a powerful multi-channel ticketing system. It centralizes inquiries from email, chat, social, and phone into a single agent workspace.
- AIを活用したサポート： Zendesk uses AI to suggest responses, categorize tickets, and automate routine interactions. This cuts resolution time and reduces the team’s workload.
- 高度な分析とレポート作成： Zendesk provides advanced analytics and support-focused tools. Get reporting on ticket volume, response times, and team performance.
- 人材管理: Built-in tools help managers schedule agents, track capacity, and forecast ticket volume. Your team stays efficient even during peak periods.
- Customizable Suite: Zendesk Suite is considered user-friendly and highly customizable by its users. Build custom workflows, ticket fields, and agent views to match your process.
- 360度顧客ビュー: Zendesk Sell gives sales reps a full 360-degree view of a customer’s support history. Agents view every interaction in one place.
- Extensive Training: Zendesk offers extensive training materials including videos, webinars, and articles. New agents get up to speed faster.
What Our Team Noticed
Note: We haven’t had extensive hands-on time with Zendesk yet. The information above is based on Zendesk’s published documentation and verified user reviews from G2.
Zendeskのメリットとデメリット
✅ メリット
- Industry-leading ticket and customer desk system
- AIツール チケットのルーティングと応答に関する提案
- 小規模チーム向けの、エージェントごとの手頃な料金設定
- 高度にカスタマイズ可能なワークフローとエージェントビュー
- Strong analytics and reporting for managers
- Extensive training videos, webinars, and articles
❌ デメリット
- No built-in CRM or marketing automation tools
- よりシンプルなヘルプデスクツールよりも習得に時間がかかる
- Per-agent pricing adds up for larger teams at scale
- Some users report inconsistent support communication
- Navigation to training resources can be challenging
機能比較
KeapとZendeskの詳細な比較分析をご覧になる準備はできましたか？
We’ll explore 9 key features to help you figure out which platform fits your business best.
| 特徴 | キープ | ゼンデスク |
|---|---|---|
| 開始価格 | 月額299ドル | $55/agent per month |
| 無料プラン | ❌ | ❌ |
| CRMソフトウェア | ✅ | 限定版（Zendesk Sell） |
| マーケティングオートメーション | ✅ | ❌ |
| Customer Support Ticket System | ❌ | ✅ |
| ライブチャット | ❌ | ✅ |
| メールマーケティング | ✅ | ❌ |
| AIと自動化 | ✅ | ✅ |
| 統合 | 500+ | 1,000+ |
| 最適な用途 | 中小企業向け販売・マーケティング | カスタマーサポートチーム |
1. 自動化ビルダー
キープ： Keap features a campaign builder and task automation tools. The visual builder lets you drag and drop elements to design complex automation sequences. You can trigger emails, tasks, and follow-up SMS based on contact behavior — all without code. Keap has stronger marketing automation tools designed for non-technical users.
ゼンデスク: Zendesk’s automation is focused on support workflows — routing tickets, sending auto-replies, and triggering follow-ups based on ticket status. It includes automation, integrations, management, and reporting tools to enhance customer service. It is not designed for marketing sequences.
⚠️ 警告： If you need marketing automation, Zendesk is not a substitute for Keap. They deliver different automation use cases entirely.
2. 顧客管理とCRM
キープ： Keap is known for strong contact management and automation capabilities. Tag, segment, and score contacts based on behavior, purchase history, and engagement. Sales reps get a better understanding of every contact stored in the system. Keap is rated higher than Zendesk in overall performance scores.
ゼンデスク: Zendesk Suite provides agents with a full view of customer profiles and details. Zendesk Sell is designed to provide sales reps with a 360-degree view of a customer’s support history. However, it is not a full marketing CRM tool like Keap.
3. メールとテキストマーケティング
キープ： Keap provides customizable email templates for users. It includes email and SMS marketing natively with broadcast campaigns and automated follow-up sequences. All connected to your CRM data without a separate tool.
ゼンデスク: Zendesk does not include email marketing. It handles outbound support communications but is not built for campaigns or broadcasts. You’d need a separate email marketing tool to deliver newsletters or e commerce promotions.
✅ 結果： Keap’s built-in email marketing saves small teams from paying for a separate tool. For businesses running regular campaigns, this alone justifies the price difference.
4. Customer Support & Ticket System
キープ： Keap’s support features are basic. They focus on automated service follow-ups and client portal management. Keap is not built for high-volume ticket management or multi-channel customer service desk operations.
ゼンデスク: Zendesk specializes in customer service ticketing and support. The Support Suite delivers a powerful multi-channel ticket system centralizing inquiries from email, chat, phone, and social into one workspace. Agents view every customer interaction efficiently on a single screen.
5. AIと自動化
キープ： Keap AI handles lead scoring, contact segmentation, and predictive follow-up recommendations. It helps sales teams prioritize the right contacts at the right time. The system saves hours of manual sorting tasks each week.
ゼンデスク: Zendesk uses AI to suggest responses, categorize tickets, and automate routine interactions. This reduces average handle time and helps agents resolve issues faster. Users have reported that Zendesk Suite lets agents manage customer interactions efficiently on a single screen.
6. Sales Pipeline & Lead Management
キープ： Keap includes features for sales forecasting and pipeline management. Drag deals through custom stages, build follow-up tasks, and view revenue projections. Lead management and tracking are built into the core CRM.
ゼンデスク: Zendesk Sell offers sales pipeline features as a separate product. It gives sales reps deal tracking and contact history. However, it is sold independently from the Support Suite — which adds to the price for teams interested in both.
7. Landing Pages & E-Commerce
キープ： Keap includes a built-in landing page builder for capturing leads. Build forms, opt-in pages, and simple funnels inside the platform. The PayPal integration also supports e commerce checkout flows without a third-party tool.
ゼンデスク: Zendesk does not include a landing page builder. Its focus is on managing inbound customer communications — not generating new leads through marketing pages.
8. ライブチャットとメッセージング
キープ： Keap does not include native live chat. It focuses on email and SMS for sales and marketing アウトリーチ. Real-time chat support is not a core part of Keap’s infrastructure.
ゼンデスク: Zendesk includes live chat and messaging built into the Suite. Agents handle multiple chat sessions at once while the system tracks full conversation history. The tools deliver fast response times across web, mobile, and social channels.
⚠️ 警告： If customers expect real-time chat support on your website, Keap is not the right tool. Zendesk is clearly stronger here.
9. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プラン | キープ | ゼンデスク |
|---|---|---|
| エントリープラン | 月額299ドル（年間請求） | $55/agent per month (Suite Team) |
| 中級クラス | — | $89/agent per month (Suite Growth) |
| 高度な | — | $115/agent per month (Suite Professional) |
キープ： Keap’s $299 per month flat price includes CRM, automation, email marketing, and landing pages. For a solo operator, it’s a lot of tools in one. But Keap is considered more expensive to set up than Zendesk at the entry tier.
ゼンデスク: Zendesk starts at $49 per agent per month for the basic Support tier, with Suite Team at $55. A single-agent team is far cheaper than Keap. The total cost of ownership for Keap is higher overall, though Zendesk does not include CRM or marketing at any price.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 営業＋マーケティング自動化 | キープ | CRM、メール、パイプライン機能が内蔵されています。 |
| Customer support ticket system | ゼンデスク | 業界をリードするヘルプデスク |
| 限られた予算（少人数チーム） | ゼンデスク | エージェント1人あたり55ドルから（一律299ドル） |
| メールおよびSMSキャンペーン | キープ | Native email marketing & SMS |
| ライブチャットサポート | ゼンデスク | マルチチャンネルチャット機能を内蔵 |
| All-in-one small business tool | キープ | CRM、マーケティング、セールスが一体化 |
| AIを活用したサポート業務 | ゼンデスク | AIによるルーティングと応答の提案 |
💰 あなたの予算
Zendesk is more affordable for small teams with one or two agents. Keap’s flat $299 per month makes more sense when you need CRM, marketing, and automation bundled together.
🔌 あなたの技術スタック
Keap offers over 500 integrations with key tools like QuickBooks, PayPal, and Google Workspace. Zendesk integrates with 1,000+ apps and fits into large enterprise infrastructure easily.
📝 あなたのビジネスに焦点を当てる
Keap is best if your focus is generating leads, nurturing prospects, and closing sales. Zendesk is the right pick if your priority is customer service at scale.
🎓 Your Experience Level & Learning Curve
Keap users have reported a learning curve and the need for onboarding. Keap is generally considered more intuitive for beginners and small business owners. Zendesk can have a steeper learning curve.
🆓 無料トライアルとデモ
Both platforms offer 14-day free trials. Test Keap if you’re a small business owner running campaigns. Test Zendesk if you’re interested in building or scaling a support team.
🛟 サポートオプション
Keap is praised for responsive support on complicated issues and effective training sessions that help users figure out the software better. Zendesk support is generally responsive, though some users have experienced challenges communicating with support reps.
切り替えガイド
Already using one of these tools? Here’s what to expect if you switch. You’re lucky — both platforms offer easy data export and even integrate with each other.
🔄 Keap から Zendesk に切り替えますか?
✅ 得られるもの：
- A dedicated customer support ticket system with multi-channel coverage
- AIを活用したチケットルーティングと対応案
- ライブチャットとメッセージングがネイティブに組み込まれています
❌ 失うもの：
- 組み込みのメールおよびSMSマーケティングキャンペーン
- Drag-and-drop automation builder for sales sequences
- Native landing page builder and e commerce checkout tools
📋切り替え方法：
- Export your contacts and deal history from Keap as a CSV file
- Zendeskアカウントを作成し、チケットチャネルを設定します。
- Import contacts into Zendesk and update your workflows
🔄 Zendesk から Keep に切り替えますか?
✅ 得られるもの：
- A full CRM with lead management, tagging, and segmentation
- 組み込みのメールマーケティングおよびSMSキャンペーンツール
- Drag-and-drop automation for nurture sequences and follow-ups
❌ 失うもの：
- Multi-channel support ticket system with agent workspace
- ネイティブのライブチャットとリアルタイムメッセージングツール
- AIを活用したチケットの分類とルーティング
📋切り替え方法：
- Zendeskから顧客データと連絡先データをエクスポートする
- Keapに登録して、14日間の無料トライアルを始めましょう。
- Keapで連絡先をインポートして、最初の自動化シーケンスを作成します。
💡 プロのヒント: You don’t have to choose between them. Keap and Zendesk can be integrated to simplify workflows and improve communication. The integration allows data to flow between both platforms, enhancing operational efficiency and helping you automate tasks across sales and support. You can use search-and-config tools like n8n to create custom workflows that connect Keap and Zendesk. Add and configure nodes for both, then test and activate to ensure proper functionality.
What Our Review Didn’t Cover
This comparison focused on small businesses and small-to-mid support teams. We didn’t test enterprise SSO, bulk licensing, or custom API integrations in depth. Our hope is to update this Keap vs Zendesk review as new features roll out. If you’re managing 50+ users or running a large company, your priorities may differ from what we’ve described here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰 価格設定（機能に見合った価値） | キープ |
| 🚀 マーケティングオートメーション | キープ |
| 📬 Email Marketing & SMS | キープ |
| 🎫 Customer Support Ticket System | ゼンデスク |
| 💬 ライブチャット＆メッセージング | ゼンデスク |
| 🤖 AIと自動化 | ゼンデスク |
| 📊 Contact Management & CRM | キープ |
| 🏆総合優勝 | キープ |
🏆 優勝者：Keap
キープは7部門中4部門で優勝。
最適な用途: CRMとマーケティングを1か所で必要とする中小企業の経営者、営業チーム、起業家向け
KeapとZendeskは、全く異なる用途向けに作られています。
Keap is the better choice if you need CRM software, marketing automation, email campaigns, and a sales pipeline in one platform.
Zendesk is the better choice if your team handles a high volume of customer support tickets and needs live chat, AI routing, and reporting.
Zendesk wins on customer service operations — it’s recognized as an industry leader for a reason.
However, if you need a broader management CRM with marketing built in, Keap delivers more tools for the price.
Pick the one that matches your biggest business need and get started today!
Keapの比較をもっと見る
Here’s how Keap stacks up against other competitors in the management CRM space:
キープの勝利条件： Ease of use, established brand, simpler automation builder
ゴーハイレベル 勝利したタイトル： Agency features, white-label options, lower starting price
キープ対 パイプドライブ
キープの勝利条件： Built-in email marketing, automation, landing pages
Pipedriveが勝利した点： Cleaner pipeline view, simpler UI, lower entry price
キープの勝利条件： All-in-one platform, invoicing, contact management depth
アクティブキャンペーン 勝利したタイトル： Email deliverability, lower entry price, deeper email tools
キープの勝利条件： Pricing for small teams, simplicity, focus on automation
HubSpotが優れている点： Free CRM tier, broader feature set, content marketing tools
キープの勝利条件： Simplicity, price for small businesses, faster onboarding
セールスフォース 勝利したタイトル： Enterprise scale, marketplace depth, advanced reporting
Zendeskの比較をもっと見る
Here’s how Zendesk stacks up against other competitors in the customer support desk space:
Zendesk vs Freshdesk
Zendeskが優れている点： AI features, enterprise scalability, advanced reporting
Freshdeskが優れている点： Free plan, lower pricing for small teams, simpler setup
Zendesk vs Intercom
Zendeskが優れている点： Ticketing depth, workforce management, support analytics
Intercomが勝利した点： Conversational marketing, product tours, in-app messaging
Zendesk vs Help Scout
Zendeskが優れている点： AI automation, multi-channel support, scalability
Help Scoutの勝利実績： Simpler interface, friendly pricing, faster onboarding
Zendeskが優れている点： AI features, enterprise integrations, broader app marketplace
Zoho Deskが優れている点： Free plan, native Zoho suite integration, lower price
よくある質問
Keapよりも優れたものって何だろう？
It depends on your needs. HubSpot offers a free CRM tier. ActiveCampaign delivers deeper email marketing at a lower price. For support teams, Zendesk is the better pick.
ZendeskはCRMツールですか？
Zendesk is mainly a customer service platform, not a full CRM. Zendesk Sell is a separate sales CRM product. For marketing automation and lead management, Keap is more efficient.
Keapは何に役立つのか？
Keap is best for small business owners needing CRM, email marketing, and sales automation in one tool. It’s strong for entrepreneurs running lead nurture sequences and follow-ups.
Zendeskのデメリットは何ですか？
The main drawbacks are per-agent pricing that scales up fast, no built-in marketing or CRM software, and a steeper learning curve for teams new to ticket systems.
ZendeskはCRMと連携できますか？
Yes. Zendesk integrates with many CRMs including Salesforce, HubSpot, and Keap. The Keap-Zendesk integration lets data flow between platforms — connect via n8n or native tools for custom workflows.
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