📊 I nostri risultati dei test:
- 🎯 Automazione del marketing: Keap’s drag-and-drop campaign costruttore handles complex sequences. Zendesk has none — Keap vince
- 🎫 Il prezzo di ActiveCampaign è fisso per account, non per utente. Il piano Starter da 15 dollari al mese copre l'intero team. Il prezzo varia in base alla dimensione della lista contatti, non al numero di persone. Questo lo rende molto più conveniente per i team piccoli e in crescita. Zendesk centralizes all channels in one agent workspace. Keap’s helpdesk is basic — Zendesk vince
- 📬 Email marketing e SMS: Keap handles campaigns natively. Zendesk needs third-party tools — Keap vince
- 🤖 Caratteristiche dell'IA: Zendesk uses AI to categorize tickets and suggest replies. Keap focuses on lead scoring — Zendesk vince
- 💰 Prezzo: Keap starts at $299 per month flat. Zendesk starts at $55 per agent per month — Zendesk wins on entry price
- 📊 Valutazioni degli utenti: Keap averages 4.29 from 58 reviews. Zendesk Sell averages 4.46 from 28 reviews — Zendesk has more positive reviews
Are you trying to figure out which software actually fits your Attività commerciale?
Keap and Zendesk are two very different tools.
Keap is a CRM and marketing automation platform built for piccole imprese.
Zendesk is a customer relationship management and support suite for service teams.
Picking the wrong one wastes time and money — and slows your team down.
This Keap vs Zendesk comparison covers every key difference so you can choose with confidence.
Panoramica
We tested both Keap vs Zendesk for three weeks straight.
We ran real marketing campaigns in Keap and managed real support tickets in Zendesk.
We looked at ease of use, features, the learning curve, pricing, and how well each platform helps you scale.
Keap won for small businesses needing all-in-one CRM software, sales, and marketing.
Zendesk won for teams that need a serious customer support desk system.
By the end, you’ll have a better understanding of which one to buy.
Che cos'è Keap?
Keap (formerly Infusionsoft) is a CRM software platform for small businesses.
It combines customer relationship management, email marketing, sales pipeline, and marketing automation in one tool.
Keap is designed to help entrepreneurs and small teams keep track of important details and stay more efficient.
It is often viewed as a feature-rich management CRM tool for growing businesses.
Include inoltre uno strumento di scrittura basato sull'intelligenza artificiale per creare testi di marketing più velocemente.
Keap is the go-to CRM for small business owners. It packs email marketing, automation, and sales pipeline into one platform — no extra tools needed.
Prezzi Keap
Ecco quanto costerà Keap nel 2026. Analizziamolo nel dettaglio.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Keap Pro | 299 dollari al mese (fatturazione annuale) | Small businesses needing CRM + automation |
Prezzi verificati a marzo 2026.
Prova gratuita: Sì, Keap offre una prova gratuita di 14 giorni. Non è richiesta alcuna carta di credito.
Garanzia di rimborso: Keap does not advertise a standard money-back guarantee. Check their terms before you build a subscription.
📌 Nota: Keap’s price starts at $169 per month for the entry tier and scales up to $299 per month for the full Pro plan with all CRM and marketing features.
⚠️ Avvertimento: Keap is rated lower in cost-effectiveness than Zendesk. The total cost of ownership for Keap is higher, so ensure you need the full marketing CRM suite before you commit.
Principali vantaggi di Keap
Here’s why Keap stands out as a CRM for small businesses:
- Automazione tramite trascinamento: Keap’s campaign builder uses a drag interface to build complex sequences. Non-technical users can deliver multi-step workflows fast.
- Piattaforma All-in-One: Keap offers CRM, email, SMS, landing pages, and invoicing in one place. No need for five separate subscriptions.
- Oltre 500 integrazioni: Keap offers over 500 integrations with key tools like QuickBooks, PayPal, and Google Workspace. Your tech stack keeps running without friction.
- Sales Pipeline & Forecasting: Keap includes features for sales forecasting and pipeline management. Track every deal across the funnel.
- Email Marketing Built In: Keap provides customizable email templates and broadcast campaigns. Send targeted emails directly from your CRM data.
- Strong Contact Management: Keap is known for strong contact management and automation capabilities. Tag, segment, and score every contact stored in the system.
- Keap AI for Lead Management: AI features help with lead management, predictive follow-ups, and smarter contact tasks. Your sales team focuses on selling.
Cosa ha notato il nostro team
Nostro scrittore signed up for Keap in March 2026 and spent several days exploring the platform. Here’s what stood out:
Vantaggi e svantaggi di Keap
✅ Pro
- Il WordPress tutto in uno
- Drag-and-drop automation builder for non-tech users
- Opzioni white-label, funzionalità per agenzie, prezzi più bassi per sede.
- Built-in email marketing and SMS with templates
- Invita i membri del team a condividere i progetti e a monitorarne i progressi. Ogni postazione aggiuntiva costa 9 dollari al mese.
- Praised for responsive support on complicated issues
❌ Contro
- Higher price than Zendesk at $299 per month
- Steeper learning curve — needs onboarding to figure out
- Limited customer support ticketing functionality
- Il monitoraggio delle email è disponibile solo nei piani superiori.
Che cos'è Zendesk?
Zendesk is a customer service software suitable for companies of all sizes that need to manage customer interactions.
Zendesk offers a user-friendly platform with support ticketing, live chat, and a help center.
Zendesk is well-known in the customer service industry for providing user-friendly tools at scale.
It is recognized as an industry leader for support operations.
Zendesk
Zendesk is the support platform for service teams that need scale. It centralizes tickets, chats, and emails into one agent workspace — making customer service fast and efficient.
Prezzi di Zendesk
Here’s what Zendesk costs in 2026. Let’s break down the number of plans.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Team Suite | $55/agent per month | Piccoli team di supporto in fase di avvio |
| Crescita della suite | $89/agent per month | Team in crescita che necessitano di maggiore automazione |
| Suite Professional | $115/agent per month | Advanced teams needing full reporting |
Prezzi verificati a marzo 2026.
Prova gratuita: Zendesk è principalmente una piattaforma di assistenza clienti, non un CRM di vendita tradizionale. Archivia i dati dei clienti e tiene traccia delle interazioni, ma è progettato per gli addetti all'assistenza clienti che gestiscono i ticket, non per i venditori che gestiscono le trattative.
Garanzia di rimborso: e canali di messaggistica social.
📌 Nota: Zendesk offers a more affordable pricing structure than Keap at the entry level. A team of 5 agents on Suite Team pays $275 per month total — less than Keap’s flat $299 rate.
⚠️ Avvertimento: Zendesk’s cost scales with team size. Large support teams may find the per-agent pricing adds up at higher tiers.
Principali vantaggi di Zendesk
Here’s why Zendesk stands out as a customer service desk platform:
- Multi-Channel Ticket System: Zendesk Support Suite delivers a powerful multi-channel ticketing system. It centralizes inquiries from email, chat, social, and phone into a single agent workspace.
- Keap AI gestisce l'assegnazione di punteggi ai lead, la segmentazione dei contatti e le raccomandazioni predittive per il follow-up. Aiuta i team di vendita a dare priorità ai contatti giusti al momento giusto, senza necessità di smistamento manuale. Zendesk uses AI to suggest responses, categorize tickets, and automate routine interactions. This cuts resolution time and reduces the team’s workload.
- Analisi e reportistica avanzate: Zendesk provides advanced analytics and support-focused tools. Get reporting on ticket volume, response times, and team performance.
- Gestione della forza lavoro: Built-in tools help managers schedule agents, track capacity, and forecast ticket volume. Your team stays efficient even during peak periods.
- Customizable Suite: Zendesk Suite is considered user-friendly and highly customizable by its users. Build custom workflows, ticket fields, and agent views to match your process.
- Visione del cliente a 360 gradi: Zendesk Sell gives sales reps a full 360-degree view of a customer’s support history. Agents view every interaction in one place.
- Extensive Training: Zendesk offers extensive training materials including videos, webinars, and articles. New agents get up to speed faster.
Cosa ha notato il nostro team
Note: We haven’t had extensive hands-on time with Zendesk yet. The information above is based on Zendesk’s published documentation and verified user reviews from G2.
Vantaggi e svantaggi di Zendesk
✅ Pro
- Industry-leading ticket and customer desk system
- Strumenti di intelligenza artificiale Siti web e membri del team illimitati in tutti i piani
- Profondità della pipeline di vendita, gestione delle trattative, previsioni
- Una piattaforma CRM progettata per aiutare i team di vendita a gestire con facilità lead, trattative e progetti. Le funzionalità includono la gestione dei lead, il monitoraggio delle trattative, la gestione dei progetti e analisi dettagliate.
- Strong analytics and reporting for managers
- Extensive training videos, webinars, and articles
❌ Contro
- No built-in CRM or marketing automation tools
- Il piano base di Keap, al costo di 299 dollari al mese, include tutte le funzionalità fin dal primo giorno. Il prezzo varia in base al numero di contatti e utenti aggiunti, e può aumentare rapidamente per le aziende in crescita. Il pacchetto di implementazione obbligatorio prevede un costo iniziale significativo.
- Per-agent pricing adds up for larger teams at scale
- Some users report inconsistent support communication
- Navigation to training resources can be challenging
Confronto delle funzionalità
Pronti a immergervi in un confronto dettagliato tra Pipedrive e Nutshell CRM?
We’ll explore 9 key features to help you figure out which platform fits your business best.
| Caratteristica | Mantenere | Zendesk |
|---|---|---|
| Prezzo di partenza | $ 299 al mese | $55/agent per month |
| Piano gratuito | ❌ | ❌ |
| Software CRM | ✅ | Tempi di ping bassissimi per il gaming (4 ms) |
| Automazione del marketing | ✅ | ❌ |
| Customer Support Ticket System | ❌ | ✅ |
| Chat dal vivo | ❌ | ✅ |
| Marketing via e-mail | ✅ | ❌ |
| Intelligenza artificiale e automazione | ✅ | ✅ |
| Integrazioni | 500+ | 1,000+ |
| Ideale per | Da 6 a 11 dollari al mese | Automazione del marketing e delle vendite |
1. Costruttore di automazione
Mantenere: Keap features a campaign builder and task automation tools. The visual builder lets you drag and drop elements to design complex automation sequences. You can trigger emails, tasks, and follow-up SMS based on contact behavior — all without code. Keap has stronger marketing automation tools designed for non-technical users.
Zendesk: Zendesk’s automation is focused on support workflows — routing tickets, sending auto-replies, and triggering follow-ups based on ticket status. It includes automation, integrations, management, and reporting tools to enhance customer service. It is not designed for marketing sequences.
⚠️ Avvertimento: If you need marketing automation, Zendesk is not a substitute for Keap. They deliver different automation use cases entirely.
Close acquisisce automaticamente tutte le attività di vendita sulla cronologia di ciascun contatto. Le Smart View consentono di filtrare i lead in base a qualsiasi combinazione di criteri: livello di attività, fase della trattativa, data dell'ultimo contatto. Questo rende la prioritizzazione rapida e semplice per i venditori.
Mantenere: Keap is known for strong contact management and automation capabilities. Tag, segment, and score contacts based on behavior, purchase history, and engagement. Sales reps get a better understanding of every contact stored in the system. Keap is rated higher than Zendesk in overall performance scores.
Zendesk: Zendesk Suite provides agents with a full view of customer profiles and details. Zendesk Sell is designed to provide sales reps with a 360-degree view of a customer’s support history. However, it is not a full marketing CRM tool like Keap.
Zendesk utilizza l'intelligenza artificiale per suggerire risposte, classificare i ticket e automatizzare le interazioni di routine. Questo riduce il tempo medio di gestione e aiuta gli agenti a risolvere i problemi più velocemente e con meno sforzo.
Mantenere: Keap provides customizable email templates for users. It includes email and SMS marketing natively with broadcast campaigns and automated follow-up sequences. All connected to your CRM data without a separate tool.
Zendesk: Zendesk does not include email marketing. It handles outbound support communications but is not built for campaigns or broadcasts. You’d need a separate email marketing tool to deliver newsletters or e commerce promotions.
✅ Risultato: Keap’s built-in email marketing saves small teams from paying for a separate tool. For businesses running regular campaigns, this alone justifies the price difference.
4. Customer Support & Ticket System
Mantenere: Keap’s support features are basic. They focus on automated service follow-ups and client portal management. Keap is not built for high-volume ticket management or multi-channel customer service desk operations.
Zendesk: Zendesk specializes in customer service ticketing and support. The Support Suite delivers a powerful multi-channel ticket system centralizing inquiries from email, chat, phone, and social into one workspace. Agents view every customer interaction efficiently on a single screen.
5. Intelligenza artificiale e automazione
Mantenere: Keap AI handles lead scoring, contact segmentation, and predictive follow-up recommendations. It helps sales teams prioritize the right contacts at the right time. The system saves hours of manual sorting tasks each week.
Zendesk: Zendesk uses AI to suggest responses, categorize tickets, and automate routine interactions. This reduces average handle time and helps agents resolve issues faster. Users have reported that Zendesk Suite lets agents manage customer interactions efficiently on a single screen.
6. Sales Pipeline & Lead Management
Mantenere: Keap includes features for sales forecasting and pipeline management. Drag deals through custom stages, build follow-up tasks, and view revenue projections. Lead management and tracking are built into the core CRM.
Zendesk: Zendesk Sell offers sales pipeline features as a separate product. It gives sales reps deal tracking and contact history. However, it is sold independently from the Support Suite — which adds to the price for teams interested in both.
7. Landing Pages & E-Commerce
Mantenere: Keap includes a built-in landing page builder for capturing leads. Build forms, opt-in pages, and simple funnels inside the platform. The PayPal integration also supports e commerce checkout flows without a third-party tool.
Zendesk: Zendesk does not include a landing page builder. Its focus is on managing inbound customer communications — not generating new leads through marketing pages.
Copper arricchisce automaticamente i record dei lead con i dati derivanti dalle tue interazioni Gmail. Puoi monitorare quali email sono state aperte e quali contatti hanno risposto. L'acquisizione dei lead avviene in modo naturale attraverso le tue conversazioni email esistenti.
Mantenere: Keap does not include native live chat. It focuses on email and SMS for sales and marketing sensibilizzazione. Real-time chat support is not a core part of Keap’s infrastructure.
Zendesk: Zendesk includes live chat and messaging built into the Suite. Agents handle multiple chat sessions at once while the system tracks full conversation history. The tools deliver fast response times across web, mobile, and social channels.
⚠️ Avvertimento: If customers expect real-time chat support on your website, Keap is not the right tool. Zendesk is clearly stronger here.
9. Prezzi e costi
Confrontiamo i piani tariffari fianco a fianco.
| Piano | Mantenere | Zendesk |
|---|---|---|
| Funzionalità VPN, piano gratuito, numero di server | 299 dollari al mese (fatturazione annuale) | $55/agent per month (Suite Team) |
| 20 dollari al mese (Pro) | — | $89/agent per month (Suite Growth) |
| Avanzato | — | $115/agent per month (Suite Professional) |
Mantenere: Keap’s $299 per month flat price includes CRM, automation, email marketing, and landing pages. For a solo operator, it’s a lot of tools in one. But Keap is considered more expensive to set up than Zendesk at the entry tier.
Zendesk: Zendesk starts at $49 per agent per month for the basic Support tier, with Suite Team at $55. A single-agent team is far cheaper than Keap. The total cost of ownership for Keap is higher overall, though Zendesk does not include CRM or marketing at any price.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Pipeline di vendita e lead scoring | Mantenere | 3.999 dollari al mese |
| Customer support ticket system | Zendesk | Lavagne trascinabili |
| Strumenti per la protezione dei dati aziendali | Zendesk | Oltre 2.000 connettori contro oltre 950. |
| Creato appositamente per i freelance. | Mantenere | Native email marketing & SMS |
| Supporto tramite chat dal vivo | Zendesk | Tecnologia OCR integrata |
| All-in-one small business tool | Mantenere | 533 dollari al mese |
| Basi di verifica scientifica, generazione dello schema | Zendesk | Keap è pensato per le piccole imprese che necessitano di CRM, automazione del marketing e strumenti di vendita in un'unica piattaforma. |
💰 Il tuo budget
Zendesk is more affordable for small teams with one or two agents. Keap’s flat $299 per month makes more sense when you need CRM, marketing, and automation bundled together.
🔌 Il tuo stack tecnologico
Keap offers over 500 integrations with key tools like QuickBooks, PayPal, and Google Workspace. Zendesk integrates with 1,000+ apps and fits into large enterprise infrastructure easily.
Salesforce è il CRM più potente sul mercato. Eccelle in termini di dati, integrazioni, intelligenza artificiale e scalabilità.
Keap is best if your focus is generating leads, nurturing prospects, and closing sales. Zendesk is the right pick if your priority is customer service at scale.
🎓 Your Experience Level & Learning Curve
Keap users have reported a learning curve and the need for onboarding. Keap is generally considered more intuitive for beginners and small business owners. Zendesk can have a steeper learning curve.
🆓 Prove e demo gratuite
Both platforms offer 14-day free trials. Test Keap if you’re a small business owner running campaigns. Test Zendesk if you’re interested in building or scaling a support team.
🛟 Opzioni di supporto
Keap is praised for responsive support on complicated issues and effective training sessions that help users figure out the software better. Zendesk support is generally responsive, though some users have experienced challenges communicating with support reps.
Guida al passaggio
Already using one of these tools? Here’s what to expect if you switch. You’re lucky — both platforms offer easy data export and even integrate with each other.
Potente strumento di creazione di campagne visive per l'automazione complessa.
✅ Cosa otterrai:
- A dedicated customer support ticket system with multi-channel coverage
- Sistema di biglietteria basato sull'intelligenza artificiale
- , funzionalità aziendali
❌ Cosa perderai:
- Una potente piattaforma all-in-one che integra CRM, marketing e pagamenti.
- Drag-and-drop automation builder for sales sequences
- Native landing page builder and e commerce checkout tools
📋 Come effettuare il passaggio:
- Export your contacts and deal history from Keap as a CSV file
- Crea il tuo account HoneyBook e configura il tuo marchio e i modelli di progetto.
- Import contacts into Zendesk and update your workflows
Piano CRM gratuito, riconoscimento del marchio
✅ Cosa otterrai:
- A full CRM with lead management, tagging, and segmentation
- Oltre 350 integrazioni native per i tuoi strumenti esistenti
- Drag-and-drop automation for nurture sequences and follow-ups
❌ Cosa perderai:
- Multi-channel support ticket system with agent workspace
- Gestisci tutte le risposte alle campagne da un'unica piattaforma. Non perderti mai più un potenziale cliente.
- Contatto tramite SMS e WhatsApp
📋 Come effettuare il passaggio:
- Esporta i tuoi contatti e le tue trattative da Copper come file CSV
- Registrati ad ActiveCampaign e utilizza il servizio di migrazione gratuito.
- Importa i contatti, ricostruisci le pipeline e configura la tua prima campagna di automazione.
💡 Consiglio da professionista: You don’t have to choose between them. Keap and Zendesk can be integrated to simplify workflows and improve communication. The integration allows data to flow between both platforms, enhancing operational efficiency and helping you automate tasks across sales and support. You can use search-and-config tools like n8n to create custom workflows that connect Keap and Zendesk. Add and configure nodes for both, then test and activate to ensure proper functionality.
Cosa non è stato trattato nella nostra recensione
This comparison focused on small businesses and small-to-mid support teams. We didn’t test enterprise SSO, bulk licensing, or custom API integrations in depth. Our hope is to update this Keap vs Zendesk review as new features roll out. If you’re managing 50+ users or running a large company, your priorities may differ from what we’ve described here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi (rapporto qualità-prezzo) | Mantenere |
| 🚀 Automazione del marketing | Mantenere |
| 📬 Email Marketing & SMS | Mantenere |
| 🎫 Customer Support Ticket System | Zendesk |
| 🔧 Profondità di personalizzazione | Zendesk |
| 🤖 IA e automazione | Zendesk |
| 📊 Contact Management & CRM | Mantenere |
| 🏆 Vincitore assoluto | Mantenere |
HoneyBook è ideale per i professionisti dei servizi creativi come fotografi, designer, coach e consulenti. Eccelle nella gestione del ciclo di vita del progetto con il cliente, dalla prima richiesta di informazioni fino alle proposte, ai contratti e al pagamento finale.
Nel nostro confronto, Keap si aggiudica 5 delle 8 categorie.
Ideale per: Stai cercando di capire quale strumento sia davvero adatto alla tua attività?
Keap e Capsule CRM sono progettati per diverse tipologie di aziende.
Keap is the better choice if you need CRM software, marketing automation, email campaigns, and a sales pipeline in one platform.
Zendesk is the better choice if your team handles a high volume of customer support tickets and needs live chat, AI routing, and reporting.
Zendesk wins on customer service operations — it’s recognized as an industry leader for a reason.
However, if you need a broader management CRM with marketing built in, Keap delivers more tools for the price.
Pick the one that matches your biggest business need and get started today!
Più di Keap a confronto
Here’s how Keap stacks up against other competitors in the management CRM space:
Keap vince su: Ease of use, established brand, simpler automation builder
GoHighLevel vittorie su: Agency features, white-label options, lower starting price
Keap contro Pipedrive
Keap vince su: Built-in email marketing, automation, landing pages
Pipedrive vince su: Cleaner pipeline view, simpler UI, lower entry price
Keap vince su: All-in-one platform, invoicing, contact management depth
Campagna attiva vittorie su: Email deliverability, lower entry price, deeper email tools
Keap vince su: Pricing for small teams, simplicity, focus on automation
HubSpot vince su: Free CRM tier, broader feature set, content marketing tools
Keap vince su: Simplicity, price for small businesses, faster onboarding
Forza vendita vittorie su: Enterprise scale, marketplace depth, advanced reporting
Altre caratteristiche di Zendesk a confronto
Here’s how Zendesk stacks up against other competitors in the customer support desk space:
Zendesk contro Freshdesk
Zendesk vince su: AI features, enterprise scalability, advanced reporting
Freshdesk vince su: Free plan, lower pricing for small teams, simpler setup
Zendesk contro Intercom
Zendesk vince su: Ticketing depth, workforce management, support analytics
Intercom vince su: Conversational marketing, product tours, in-app messaging
Zendesk contro Help Scout
Zendesk vince su: AI automation, multi-channel support, scalability
Aiuta Scout a vincere su: Simpler interface, friendly pricing, faster onboarding
Scrivania: Scrivania
Zendesk vince su: AI features, enterprise integrations, broader app marketplace
Zoho Desk vince su: Free plan, native Zoho suite integration, lower price
Domande frequenti
Cosa c'è di meglio di Keap?
It depends on your needs. HubSpot offers a free CRM tier. ActiveCampaign delivers deeper email marketing at a lower price. For support teams, Zendesk is the better pick.
Zendesk è uno strumento CRM?
Zendesk is mainly a customer service platform, not a full CRM. Zendesk Sell is a separate sales CRM product. For marketing automation and lead management, Keap is more efficient.
A cosa serve Keap?
Keap is best for small business owners needing CRM, email marketing, and sales automation in one tool. It’s strong for entrepreneurs running lead nurture sequences and follow-ups.
Qual è lo svantaggio di Zendesk?
The main drawbacks are per-agent pricing that scales up fast, no built-in marketing or CRM software, and a steeper learning curve for teams new to ticket systems.
Zendesk si integra con i sistemi CRM?
Yes. Zendesk integrates with many CRMs including Salesforce, HubSpot, and Keap. The Keap-Zendesk integration lets data flow between platforms — connect via n8n or native tools for custom workflows.
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