クイックスタート
このガイドでは、ActiveCampaignのすべての機能について説明します。
- はじめる — Create your new account and set up your first list
- メールマーケティングの活用方法 — Build and send your first email campaign with a drag-and-drop editor
- カスタムランディングページの使い方 — Capture new contacts on a hosted page without a separate website builder
- 動的コンテンツの使い方 — Show different blocks to different readers inside one single email
- 統合型AIの使い方 — Draft copy and predict the best send date for every contact
- セグメンテーションとターゲティングの使い方 — Group contacts by behavior, tags, and custom fields in seconds
- 高度なCRMの使い方 — Track deals and customers in a pipeline linked to email data
- 自律型マーケティングの活用方法 — Run always-on automated workflows triggered by real contact behavior
- コンテンツ作成ツールの使い方 — Store reusable brand assets, blocks, and copy your whole team shares
- 分析とレポートの使い方 — See opens, clicks, revenue, and automation performance in one dashboard
所要時間： 各作品につき5分
このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案
このガイドを信頼する理由
I have run my own ActiveCampaign account for over three years.
I tested every feature in this full tutorial on live campaigns.
Nothing here is copied from vendor marketing pages.
ActiveCampaign is one of the most capable marketing automation platforms available today.
Most users only ever touch the campaign builder.
This How to Use ActiveCampaign tutorial shows you how to use every major feature.
スクリーンショットとプロのアドバイスを交えながら、手順を一つずつ解説します。
ActiveCampaignチュートリアル
This article walks you through the whole ActiveCampaign platform.
You get started with your first email campaign, then move to advanced automated workflows.
アクティブキャンペーン
Turn one contact list into automated revenue. ActiveCampaign pairs email marketing with a real CRM, so every message reacts to what your customers actually do. Start free — no credit card required.
ActiveCampaignの利用開始
Before any feature works, finish this one-time setup.
It takes about ten minutes.
Here is my personal experience with the platform first:
それでは、各ステップを詳しく見ていきましょう。
ステップ1：アカウントを作成する
Go to the ActiveCampaign website and click 無料トライアルを始める.
Enter your email, business name, and the other necessary information.
No credit card required for the trial period.
Don’t worry if your first list is still empty.
✓ チェックポイント: Check your inbox for the confirmation email.
Step 2: Create Your First List
クリック Lists in the top menu, then Create a list.
Keep a few high-level lists like General Marketing and Newsletter.
ダッシュボードの画面は以下のようになります。
✓ チェックポイント: Your new list should appear on the Lists page.
Step 3: Add Tags and Import Contacts
クリック 連絡先、 それから タグ, to create your first tag.
Tags label your contacts, which makes organizing your audience simple.
Once created, a tag works across every list you own.
Then import contacts from a CSV file and map your fields.
Add an import tag so you can find information about that group later.
Follow the on-screen instructions to finish the import.
✅ 完了: これで、以下のすべての機能をご利用いただけます。
How to Use ActiveCampaign Email Marketer
メールマーケティング lets you build a full email campaign without touching code.
以下に、その使用方法をステップごとに説明します。
ステップ1：キャンペーンタブを開く
クリック キャンペーン in the left menu, then キャンペーンを作成する.
選ぶ メール as your campaign type and name it clearly.
ステップ2：メールをデザインする
Pick a template, then edit the text, images, and buttons.
これがその様子です。
✓ チェックポイント: Your email preview should render cleanly on mobile and desktop.
Step 3: Test and Send
Send a test email to yourself, then click Send Now.
✅ 結果: Your first email campaign is live and tracking opens and clicks.
💡 プロのヒント: Always include one clear call-to-action per email so subscribers know the next step.
ActiveCampaignのカスタムランディングページの使い方
カスタムランディングページ lets you collect contacts without building anything on your own site.
以下に、その使用方法をステップごとに説明します。
Step 1: Open the Pages Builder
行く Webサイト、 それから ページ, and click 作成する.
Pick a goal such as lead capture or a product offer.
Step 2: Customize the Layout
Drag blocks to edit headlines, images, and the signup form.
これがその様子です。
✓ チェックポイント: The live page URL should load and accept a test submission.
Step 3: Publish and Connect
Publish the page and connect the form to your first list.
✅ 結果: You have a working landing page feeding contacts into your account.
💡 プロのヒント: Add a tag on submission to see which page sent each contact.
How to Use ActiveCampaign Dynamic Content Creator
動的コンテンツ shows each reader a version of your email that fits them.
以下に、その使用方法をステップごとに説明します。
Step 1: Select a Content Block
Open any email, then click the block you want to vary.
Look for the conditional content icon in the block settings.
Step 2: Add Your Conditions
Set a rule based on a tag, list, or custom field.
これがその様子です。
✓ チェックポイント: Each preview should swap correctly when you change the test contact.
Step 3: Preview Each Version
Use preview mode to check every variation before sending.
✅ 結果: One campaign now speaks to several audience groups at once.
💡 プロのヒント: Start with two variations only, then add more once the results make sense.
ActiveCampaign統合AIの使い方
統合AI helps you write faster and send at smarter times.
以下に、その使用方法をステップごとに説明します。
ステップ1：AIアシスタントを開く
Click the AI icon inside the campaign or automation editor.
Describe your offer, audience, and tone in one short prompt.
Step 2: Review the Draft
Edit the generated subject lines and body copy in your own 声.
これがその様子です。
✓ チェックポイント: The send settings panel should show predictive sending as active.
Step 3: Turn On Predictive Sending
Enable predictive sending so each contact gets the email at their best time.
✅ 結果: Your campaigns now go out when each person is most likely to open.
💡 プロのヒント: Never publish AI copy unedited, since generic wording hurts reply rates badly.
ActiveCampaignのセグメンテーションとターゲティングの使い方
セグメンテーションとターゲティング turns one big contact database into focused audience groups.
以下に、その使用方法をステップごとに説明します。
Step 1: Open Contacts
クリック 連絡先 in the top menu, then open the search filters.
The platform uses a master list, so tags do most of the sorting.
Step 2: Build Your Conditions
Add filters like opened an email, clicked a link, or has tag.
For example, group everyone interested in one product line.
これがその様子です。
✓ チェックポイント: The contact count should update as soon as you add each filter.
ステップ3：セグメントを保存する
Name and save the segment so you can reuse it in campaigns.
✅ 結果: You can now target campaigns at people who actually want them.
💡 プロのヒント: Segment on recent activity dates, not just tags, to protect email deliverability.
ActiveCampaign Advanced CRMの使い方
高度なCRM is the ActiveCampaign CRM, and it turns contacts into a sales pipeline.
以下に、その使用方法をステップごとに説明します。
Step 1: Open the Deals Area
クリック お得な情報 and create your first pipeline.
Name each stage after a real step in your sales process.
Step 2: Add Your Deals
Create deals from existing contacts and assign an owner and value.
これがその様子です。
✓ チェックポイント: Each deal card should show the linked contact and its stage.
Step 3: Automate Stage Moves
Set rules that move deals when a contact takes an action.
✅ 結果: Your sales team and your email marketing now share one record.
💡 プロのヒント: Log every call and note on the deal so nothing depends on memory.
How to Use ActiveCampaign Autonomous Marketer
自律型 マーケティング keeps your marketing automation running while you work on other things.
以下に、その使用方法をステップごとに説明します。
Step 1: Create Your First Automation
クリック 自動化、 それから Create an automation.
The Setup Wizard walks you through the starting trigger.
ステップ2：トリガーを選択する
Pick a trigger like subscriber joins list or contact clicks a link.
これがその様子です。
✓ チェックポイント: The automation map should show a clear path from trigger to exit.
ステップ3：アクションを追加して有効化する
Add emails, waits, and tags, then switch the automation on.
✅ 結果: Your first automation now runs If This, Then That logic on its own.
💡 プロのヒント: Test the entire automation path with a dummy contact before you activate it.
How to Use ActiveCampaign Content Creator
コンテンツ作成 keeps your brand assets in one place instead of scattered files.
以下に、その使用方法をステップごとに説明します。
Step 1: Open the Content Library
Find the content manager inside the campaign editor sidebar.
Upload your logo, colors, and product images once.
Step 2: Save a Reusable Block
Build a block, then save it to reuse in future campaigns.
これがその様子です。
✓ チェックポイント: Saved blocks should appear in the sidebar of any new email.
ステップ3：チームと共有する
Set permissions so teammates can edit approved assets only.
✅ 結果: Every campaign now starts from on-brand pieces instead of a blank page.
💡 プロのヒント: Name saved blocks by where they are used, like footer or product grid.
How to Use ActiveCampaign Analyzer & Reporter
Analysis & Reporting shows you which campaigns actually earn money.
以下に、その使用方法をステップごとに説明します。
ステップ1：レポートを開く
クリック レポート in the left menu of the platform.
Start with campaign reports before moving to automation reports.
Step 2: Pick Your Report Type
Choose campaign, automation, deal, or contact trend reports.
これがその様子です。
✓ チェックポイント: Your report should show opens, clicks, and revenue per campaign.
ステップ3：Googleアナリティクスを接続する
Enable Google Analytics and check that conversion tracking is active.
✅ 結果: You can now prove which emails grow your business and which do not.
💡 プロのヒント: Compare reports by send date, since seasonality moves open rates more than copy.
ActiveCampaignのプロ向けヒントとショートカット
After three years on this platform, here are the tips I actually use.
キーボードショートカット
| アクション | ショートカット |
|---|---|
| Save the current email | Ctrl + S |
| 最後の編集を元に戻す | Ctrl + Z |
| 連絡先を検索 | / |
| Duplicate a selected block | Ctrl + D |
ほとんどの人が見逃す隠れた機能
- Link Click actions: Apply a tag when someone clicks a link, then trigger a follow-up automation.
- Sunset automations: Automatically unsubscribe contacts who have not engaged in 90 or more days.
- Free migration: Support will move your データ over from another provider at no cost.
- トレーニングライブラリ： Multilingual courses, ウェビナー replays, and quick videos build your knowledge fast.
- App directory: Connect the apps and services you already pay for, like Shopify or Stripe.
ActiveCampaignでよくある間違いを避ける方法
Mistake #1: Creating a New List for Everything
❌ 間違い: Building a separate list for each offer, lead magnet, and event.
✅ 右: Use one master list and sort people with tags and segments instead.
Mistake #2: Emailing Contacts Who Never Opted In
❌ 間違い: Uploading a bought list and sending your first campaign to it.
✅ 右: Only send to contacts who consented, which protects your sender reputation.
Mistake #3: Never Cleaning the Database
❌ 間違い: Keeping every contact forever because the numbers look better.
✅ 右: Remove inactive contacts regularly to keep email deliverability healthy.
ActiveCampaignのトラブルシューティング
Problem: Emails Land in the Spam Folder
原因： Missing domain authentication or a list with too many dead addresses.
修理： Add your DKIM and SPF records, then remove contacts who never open.
Problem: My Automation Never Triggers
原因： The automation is still in draft, or the trigger only fires once per contact.
修理： Switch the automation to active and check the runs multiple times setting.
Problem: Imported Contacts Are Missing Details
原因： Your CSV columns were not mapped to the matching custom fields.
修理： Re-import the same file and map every column before you confirm.
📌 注記： これらの方法で問題が解決しない場合は、ActiveCampaignのサポートにお問い合わせください。
ActiveCampaignとは何ですか？
アクティブキャンペーン is a marketing automation and CRM platform for businesses that sell to a list.
Think of it like a mailing list that watches what people do and reacts.
この簡単なレビューをご覧ください。
主な機能は以下のとおりです。
- メールマーケティング: Send broadcast and follow-up emails from a drag-and-drop builder
- カスタムランディングページ： Build hosted pages that collect contacts and feed your lists
- 動的コンテンツ: Swap blocks inside one email based on tags or contact details
- 統合型AI： Draft subject lines and pick send times with built-in AI
- セグメンテーションとターゲティング： Filter contacts into groups using behavior, tags, and fields
- 高度なCRM： Manage deals and customers in a pipeline tied to email data
- 自律型マーケティング： Run always-on workflows triggered by real contact behavior
- コンテンツ作成: Store reusable blocks, images, and brand assets in one library
- 分析と報告： Track opens, clicks, revenue, and automation results in one place
詳細なレビューについては、こちらをご覧ください。 ActiveCampaignのレビュー.
ActiveCampaignの価格
ActiveCampaignの2026年の費用は以下のとおりです。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | New users testing email campaigns |
| プラス | 月額49ドル | Small teams needing the CRM and landing pages |
| プロ | 月額79ドル | Growing brands using predictive sending |
| 企業 | 月額145ドル | Large teams needing support and custom reporting |
無料トライアル: Yes, with no credit card required at signup.
返金保証: No, but you can cancel before the trial ends.
💰 最もお得な価格: Plus — it adds the CRM, landing pages, and deeper automation.
ActiveCampaignと代替案の比較
ActiveCampaignは他社と比べてどうでしょうか？競合状況は以下のとおりです。
| 道具 | 最適な用途 | 価格 | 評価 |
|---|---|---|---|
| アクティブキャンペーン | Email marketing plus CRM | 月額15ドル | ⭐ 4.0 |
| ハブスポット | Reporting and scale | 月額20ドル | ⭐ 4.5 |
| ゴーハイレベル | 代理店 | 月額97ドル | ⭐ 4.4 |
| キープ | 中小企業 販売 | 月額249ドル | ⭐ 4.1 |
| パイプドライブ | Pipeline tracking | 月額14ドル | ⭐ 4.5 |
| 月曜日のCRM | 初心者 | 月額12ドル | ⭐ 4.6 |
| セールスフォース | エンタープライズチーム | 月額25ドル | ⭐ 4.4 |
| 即座に | コールドアウトリーチ | 月額37ドル | ⭐ 4.5 |
おすすめ商品：
- 総合ベスト： ActiveCampaign — automation depth at a small business price.
- ベスト予算： Pipedrive — cheap seats if you only need a pipeline.
- 初心者におすすめ： Monday CRM — visual boards need almost no training.
- 代理店に最適： GoHighLevel — client accounts and channels bundled together.
🎯 ActiveCampaignの代替案
ActiveCampaignの代替サービスをお探しですか？おすすめの選択肢はこちらです。
- 🚀 ゴーハイレベル: All-in-one agency platform with CRM, funnels, and SMS bundled under one flat account fee.
- 💰 パイプドライブ: Cheaper pipeline-first CRM for small sales teams that send few marketing campaigns.
- 🎨 キープ： Small business automation with built-in invoicing and payments alongside email.
- ⚡ ハブスポット： Free CRM tier and deep reporting, but marketing seats get costly fast.
- 🔒 クリックファネル: Funnel building first, email second, best for course and offer launches.
- 🧠 フォーク： Lightweight contact manager for relationship-led teams that hate heavy CRM setup.
- 👶 即座に: Cold outreach at scale with inbox warm-up and strong email deliverability tooling.
- 🏢 クリックアップ: Project work plus basic CRM views, good if tasks matter more than campaigns.
- 🔧 月曜日のCRM: Visual boards your whole team can read without any CRM training.
- 🌟 カプセルCRM: Simple, low-cost CRM for service businesses tracking a handful of deals.
- ⭐ 洞察力： CRM with project delivery built in, useful after the sale closes.
- 🎯 フレッシュセールス CRM: Built-in phone, chat, and AI scoring for inside sales teams.
- 💼 セールスフォース: Enterprise power and endless apps, at enterprise price and setup effort.
- 📊 ゼンデスク: Support-led choice when ticket volume matters more than marketing automation.
全リストについては、こちらをご覧ください。 ActiveCampaignの代替品 ガイド。
⚔️ ActiveCampaignとの比較
ActiveCampaignが各競合他社と比べてどうなのか、以下に示します。
- ActiveCampaignとGoHighLevelの比較: GoHighLevel bundles more channels for agencies, but ActiveCampaign wins on email deliverability and automation depth.
- ActiveCampaignとPipedriveの比較: Pipedrive is the better pure sales CRM, while ActiveCampaign wins when email marketing drives the pipeline.
- ActiveCampaign vs Keap: Keap adds invoicing and payments, but ActiveCampaign offers cleaner automated workflows and lower entry pricing.
- ActiveCampaignとHubSpotの比較: HubSpot has stronger reporting, though ActiveCampaign delivers similar automation for a fraction of the cost.
- ActiveCampaignとClickFunnelsの比較: ClickFunnels builds better funnels, while ActiveCampaign handles ongoing customers and lifecycle campaigns far better.
- ActiveCampaign vs Folk: Folk is faster to set up, but ActiveCampaign scales when you need real marketing automation.
- ActiveCampaign vs Instantly: Instantly owns cold outreach, while ActiveCampaign is built for people who opted into your list.
- ActiveCampaign vs ClickUp: ClickUp manages the work, ActiveCampaign manages the customer, so most teams end up using both.
- ActiveCampaignとMonday CRMの比較: Monday CRM is friendlier for beginners, though ActiveCampaign gives you far more email and automation control.
- ActiveCampaignとCapsule CRMの比較: Capsule costs less per seat, but ActiveCampaign combines CRM and campaigns in one platform.
- ActiveCampaignとInsightlyの比較: Insightly is stronger after the sale, while ActiveCampaign is stronger at winning the sale.
- ActiveCampaignとFreshsales CRMの比較: Freshsales includes calling, though ActiveCampaign remains ahead on email design and segmentation.
- ActiveCampaignとSalesforceの比較: Salesforce fits large enterprises, while ActiveCampaign suits teams who want value without a consultant.
- ActiveCampaignとZendeskの比較: Zendesk is a support tool first, so pick ActiveCampaign when marketing automation is the goal.
今すぐActiveCampaignを使い始めましょう
ActiveCampaignの主要な機能をすべて使いこなせるようになりました。
- ✅ メールマーケティング
- ✅ カスタムランディングページ
- ✅ 動的なコンテンツ
- ✅ AI統合
- ✅セグメンテーションとターゲティング
- ✅ 高度なCRM
- ✅ 自律型マーケティング
- ✅ コンテンツ作成
- ✅ 分析とレポート
次のステップ： どれか一つの機能を選んで、今すぐ試してみてください。
ほとんどの人はメールマーケティングから始める。
5分もかかりません。
よくある質問
ActiveCampaignは何に使われますか？
ActiveCampaign is used for email marketing, marketing automation, and CRM work. Businesses send campaigns, score leads, and run automated workflows from one account.
ActiveCampaignは使いやすいですか？
Yes, for basic campaigns. The Setup Wizard and templates get you sending fast. Automations and segmentation take a few hours of practice.
ActiveCampaignをCRMとして活用するには？
Open Deals, create a pipeline, and name each stage after your sales process. Then add automations that move deals when contacts click or reply.
How to setup an ActiveCampaign?
Create your account, build your first list, and add tags. Then import contacts by CSV and create a form.
What is ActiveCampaign good for?
It is best for behavior-driven email marketing. Tags, segmentation, and automated workflows let small teams send personal campaigns without extra staff.
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