⚡ 簡単な評価:
- 価格: Folk starts at $17.5/member/month. Keap costs $299/month (annually billed).
- 最適な用途: Folk suits contact management and partnerships. Keap suits sales and marketing オートメーション.
- 主な違い： Keap adds invoicing and payment processing. Folk keeps things simple.
- 私たちのおすすめ： Keap for most small businesses that need automation built into their CRM.
The cheaper CRM is not automatically the wrong pick.
Folk costs a fraction of what Keap charges each month.
But price is the smallest gap between these two tools.
Folk is built to organize contacts and build genuine connections.
Keap is built to run a full sales process end to end.
Here is how to pick the right one for your 仕事.
概要
This Folk vs Keap comparison covers pricing, crm features, and ease of use.
We also look at who each tool fits best.
弊社のライター陣は、両方のプラットフォームを実際に操作して検証しました。
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
Everything else comes from published specs, documentation, and G2 reviews.
Keapとは何ですか？
Keap is a CRM built for sales and marketing automation.
It was formerly known as Infusionsoft before the rebrand.
The platform combines customer relationship management, email marketing, and e-commerce in one place.
Keap automates almost every stage of the sales journey.
中小企業 pick it to cut down on repetitive work.
Here is a closer look at how the platform works day to day.
🏆 勝者：Keap
Keap connects your contact list, email campaigns, and invoicing. It integrates with more than 2,500 platforms and tools.
Keapの価格
Keap sells a single all-in-one plan. Here is the verified figure.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| Keap（オールインワン） | 月額299ドル（年間請求） | Small businesses running sales and marketing from one dashboard |
Pricing verified August 2026.
無料トライアル: Yes. Keap offers a 14-day free trial with access to all features.
返金保証: Keap does not advertise a refund window. Cancel before renewal to avoid the next monthly fee.
📌 注記： Keap charges a one-time $499 Expert Coaching fee for onboarding. That package includes free migration and custom coaching for teams that want needed assistance during setup.
⚠️ Pricing conflict flagged: Our verified figure is $299/month billed annually. Keap’s own marketing lists three tiers — Lite from $79, Pro from $169, and Max from $199 — each based on 500 contacts, with each extra user at $30/month. Those keap plans scale up as your contact list grows, so confirm the current quote at checkout.
Keapの主な利点
The keap features below are what justify the higher price:
- キャンペーンビルダー： A visual flowchart tool for building campaigns. Drag and drop tools let you map automated actions without code.
- 節約できた時間： Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
- リード管理: Lead scoring rates each new lead by engagement. That helps sales teams score leads and chase the right ones first.
- Money in the door: Built-in invoicing and payment processing sit inside the same platform. No separate billing app is needed.
- 配信性: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- サポート： 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Every plan includes a dedicated customer success manager.
- Setup speed: Onboarding uses checklists, videos, and training webinars. Some users get running in about 20 minutes.
私たちのチームが気づいたこと
私たちの 作家 signed up for Keap and spent several days building a test campaign. Here is what stood out from that hands-on time:
Keapの長所と短所
✅ メリット
- Automates almost every stage of the sales journey
- Integrates with more than 2,500 platforms and tools
- 請求書発行および支払い処理機能が内蔵されています。
- 通話とテキストメッセージ専用のビジネス回線
- Free migration and coaching during onboarding
❌ デメリット
- 初心者起業家にとっては価格が高すぎる
- Costs climb sharply once contact thresholds are passed
- The $499 onboarding fee is charged on top
- The user community is not very active
フォークとは何ですか?
Folk is a lightweight CRM for contact management and outreach.
The interface looks and feels like a collaborative spreadsheet.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside it.
Most people call it incredibly easy to learn.
Folk pitches itself as the way to build genuine connections and close winning deals.
Watch the walkthrough below before you purchase a seat.
フォーク
Folk helps you organize contacts into groups and set reminders for follow-up. A chrome extension pulls people straight from LinkedIn.
フォーク価格設定
Folk charges per member. Here is what each tier costs.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 標準 | 会員1人あたり月額17.5ドル | Solo users and small teams managing contacts |
| プレミアム | 会員1名あたり月額35ドル | Teams needing deeper email automation |
| カスタム | 会員1人あたり月額70ドル | Agency and larger teams with custom needs |
Pricing verified August 2026.
無料トライアル: Yes. Folk CRM offers a 14-day free trial with no sales call required.
返金保証: None published. The self-serve model lets you cancel from inside the app.
📌 注記： Every seat is billed separately. A five-person team on Standard pays five times the listed rate, so count your seats before you commit.
⚠️ Pricing conflict flagged: Some public sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Check the live pricing page before you buy.
民俗学の主な利点
Here is where Folk earns its place:
- 魔法フィールド: A custom field type that uses AI to fill gaps in your data. It cleans and enriches contact details for outreach.
- Chrome拡張機能： Add contacts from LinkedIn in one click. You can search companies and people without leaving the tab.
- Mailbox sync: Folk connects to Gmail or Outlook to import contacts and email history. Your 受信トレイ and CRM stay in step.
- Group-based organization: Sort people into groups so outreach never drowns in data. The same person can sit in several groups.
- Mail merge: Collaborative mail merge sends personalized bulk email from shared templates.
- Kanban pipeline: A visual board tracks deals and relationships across stages.
- Self-serve signup: Explore the product at your own pace with no pressure from sales reps.
私たちのチームが気づいたこと
Our writer imported a contact list into Folk and ran a small outreach group. Here is what stood out:
The clip below covers the same workflow in real time.
フォークの長所と短所
✅ メリット
- One of the easiest CRMs on the market to learn
- Costs far less per seat than Keap
- Handles fundraising, hiring, and partnerships equally well
- Cleans and enriches contact data automatically
❌ デメリット
- Lacks advanced reporting views for detailed analytics
- 会議や電話の自動追跡は行いません
- Outreach is mostly email with limited other channels
- Importing emails and contact data can get fiddly
機能比較
Here is where the two crm platforms split apart. We compare ten key features so you can match the tool to your sales process.
| 特徴 | キープ | フォーク |
|---|---|---|
| 開始価格 | 月額299ドル（年間契約） | 会員1人あたり月額17.5ドル |
| 無料トライアル | ✅ 14日間 | ✅ 14日間 |
| マーケティングオートメーション | ✅ | ❌ |
| リードスコアリング | ✅ | ❌ |
| ランディングページビルダー | ✅ | ❌ |
| 請求と支払い | ✅ | ❌ |
| Chrome拡張機能 | ❌ | ✅ |
| Spreadsheet-Style Interface | ❌ | ✅ |
| 統合 | 2,500+ | Core apps only |
| 最適な用途 | 営業およびマーケティングの自動化 | Contact management and partnerships |
1. 連絡先管理
キープ： Every contact record holds tags, custom fields, and full history. Keap keeps all customer data in one system, which cuts the chaos of juggling three apps.
フォーク： Contacts sit in a grid you can sort like a spreadsheet. Folk groups people by company or project, and it flags when the same person appears twice.
2. 販売パイプライン
キープ： The sales pipeline gives a visual view of every open deal. You can move cards between stages and trigger automated tasks at each step.
フォーク： A Kanban board tracks deals from first contact to close. It is clean and quick, but it will not run a complex process for large sales teams.
3. Lead Management and Scoring
キープ： Lead scoring rates each prospect by engagement. A rising lead score tells your sales team who to call first, which lifts conversion rates on warm leads.
フォーク： Lead tracking is manual. You tag people and set reminders yourself, which works for a short list but slows down when you are generating volume.
⚠️ 警告： Folk has no automatic tracking of meetings or phone calls. Every interaction needs manual entry.
4. 自動化とワークフロー
キープ： The Campaign Builder handles advanced automations built on when-then rules. A broad set of workflow templates covers the common marketing automations most small businesses need.
フォーク： Client management leans on reminders and simple sequences. There is no branching workflow engine, so complex sales automation is out of reach here.
5. メールマーケティングキャンペーン
キープ： Email marketing campaigns can be hyper-targeted using CRM tags and segments. Keap claims 99.5% deliverability, which matters once your sales campaigns run at scale.
フォーク： Email funnels run through collaborative mail merge. Email automation is basic by design, and it sends from your own mailbox rather than a marketing server.
6. Outreach Channels
キープ： A dedicated business line handles calls and texts inside the app. That keeps personal and work numbers apart across mobile apps and desktop.
フォーク： Outreach functionality centers on LinkedIn and email. There is no calling or texting layer, so phone outreach lives in other tools.
7. Lead Capture and Partnerships
キープ： The landing page builder ships with checkout forms and web form templates. You can connect multiple landing pages to one campaign, or point one landing page at a single offer.
フォーク： There is no landing page tool. Instead, a partnership manager view tracks intros, referrals, and events where real relationships get built.
8. AI and Browser Tools
キープ： Keap AI drafts email copy and suggests automation from plain language prompts. It speeds up building campaigns when you are staring at a blank editor.
フォーク： Magic Fields use AI to fill in missing details on a contact. The chrome extension adds people from LinkedIn without copy-paste.
9. Pipeline Reporting
キープ： Reporting covers the full customer journey from first click to repeat business. Dashboards track revenue, open rates, and stage movement in one dashboard.
フォーク： Pipeline management shows deal counts and stage totals. Anything deeper means exporting to a spreadsheet, which is the most common complaint about the app.
10. 価格設定とコスト
Let’s put the plans side by side.
| ティア | キープ | フォーク |
|---|---|---|
| エントリ | 月額299ドル（年間請求） | Standard: $17.5/member/month |
| 中 | — | Premium: $35/member/month |
| トップ | — | Custom: $70/member/month |
| 無料トライアル | 14日間 | 14日間 |
キープ： At $299/month billed annually, this is a serious line item for a 中小企業. The trade is that invoicing, automation, and email all sit under one bill instead of three.
フォーク： Standard costs $17.5 per member each month. A three-person team pays roughly $52.50, which is a fraction of Keap’s monthly fee for far fewer features.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 予算が限られている | フォーク | Costs a fraction per seat |
| マーケティングオートメーション | キープ | Campaign Builder and lead scoring |
| シンプルな連絡先管理 | フォーク | Spreadsheet-style and fast to learn |
| CRM内での請求書発行 | キープ | 支払い機能が組み込まれています |
| Fundraising or partnerships | フォーク | Multiple use cases beyond sales |
| 営業チームの規模拡大 | キープ | Handles complex sales pipelines |
💰 あなたの予算
Keap’s price is high enough to deter new small businesses. Folk fits a lean budget, and you can add seats as the team grows.
🔌 あなたの技術スタック
Keap can integrate with over 2,500 platforms, so it slots into most stacks. Folk connects to the core apps you already use, led by Gmail and Outlook.
📈 販売プロセス
Long processes with many stages need Keap’s automation. Short, relationship-led selling built on genuine connections runs fine in Folk.
🎓 あなたの経験レベル
Folk suits anyone who has never touched a CRM before. Keap is more user friendly than it used to be, but the Campaign Builder still takes practice.
🆓 無料トライアルとデモ
Both offer 14 days free. For example, load 200 real contacts into each app and see which fits your growth goals.
🛟 サポートオプション
Keap gives 24/7 chat plus phone support on weekdays for U.S. customers. Folk leans on docs and email, which suits its self-serve model.
切り替えガイド
Already on one of these? Here is what changes when you move.
🔄 Switching from Keap to Folk?
✅ 得られるもの：
- A much lower bill per person
- A chrome extension for LinkedIn prospecting
- An interface your team can learn in an afternoon
❌ 失うもの：
- Lead scoring and branching automation
- 請求書発行と支払い処理
- The landing page builder and checkout forms
📋切り替え方法：
- Export contacts and tags from Keap as CSV
- Create a Folk workspace and connect Gmail
- Import the file and rebuild tags as groups
🔄 Switching from Folk to Keap?
✅ 得られるもの：
- Automation that covers the whole sales journey
- Built-in invoicing, payments, and a business line
- Free migration plus a customer success manager
❌ 失うもの：
- The spreadsheet-style simplicity
- Magic Fields and the LinkedIn extension
- A budget that fits a two-person team
📋切り替え方法：
- Export your Folk groups to CSV
- Start the Keap trial and request free migration
- Map groups to tags, then build your first campaign
私たちのレビューで取り上げられなかったこと
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work, or how either tool holds up past 50,000 contacts. Our notes reflect the August 2026 versions of both apps. If you run a large sales organization, your priorities will differ from what we covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | フォーク |
| 🚀 自動化 | キープ |
| 📇連絡先管理 | フォーク |
| 🎯 リード管理 | キープ |
| 👶 使いやすさ | フォーク |
| 🔌 連携機能 | キープ |
| 💳 Payments and Invoicing | キープ |
| 🛟 サポート | キープ |
| 🏆総合優勝 | キープ |
🏆 優勝：KEAP
Keap wins 5 of 8 categories.
最適な用途: Sales and marketing automation, invoicing and payment processing, growing small businesses
These are two different products wearing the same label. Folk is a contact manager that happens to track deals. Keap is an automation engine that happens to store contacts.
Folk is excellent if you want an incredibly easy tool for outreach and relationships. It is the better pick for fundraising, hiring, and event follow-up.
But if your business strategy depends on automated follow-up, more leads, and payments in one place, Keap is the stronger buy. Its automation is built to increase conversions across the funnel, and the Keap app keeps that work on your phone. That is why we recommend Keap CRM as the 最高のCRM pick in this matchup.
Keapの比較をもっと見る
Here is how Keap measures up against other CRM tools:
キープの勝利条件： Invoicing built in, a dedicated business line, cheaper entry into full automation
HubSpotが優れている点： A free forever tier, deeper reporting, a larger app marketplace
キープの勝利条件： Payments and quotes, guided onboarding, a true all-in-one dashboard
アクティブキャンペーン 勝利したタイトル： Lower entry price, sharper email testing, more send-time controls
キープの勝利条件： Marketing automation depth, landing pages, e-commerce and checkout
パイプドライブ 勝利したタイトル： Cleaner deal views, faster setup, cheaper per-seat pricing
キープの勝利条件： Simpler learning curve, stronger phone support, steadier deliverability
ゴーハイレベル 勝利したタイトル： White-label resale, agency sub-accounts, bundled ad reporting
フォークの比較をもっと
Folkを他の連絡ツールと比較すると、以下のようになります。
フォーク対 カプセルCRM
フォークが勝利した点： LinkedIn capture, AI-enriched fields, a friendlier grid layout
Capsuleの勝点： A free plan, task management, sales reporting depth
フォークが勝利した点： Faster onboarding, mailbox-native sending, lower cost for tiny teams
月曜日のCRMの勝利点： Custom dashboards, project boards, automation recipes
フォーク対フレッシュセールズ CRM
フォークが勝利した点： Simplicity for non-sales roles, group-based outreach, quick data cleanup
Freshsalesが勝利した点： Built-in calling, AI deal insights, a usable free tier
フォークが勝利した点： Setup speed, partnership tracking, a lighter daily interface
Insightlyが勝利した点： Project delivery tools, custom reports, permission controls
よくある質問
フォークCRMとは何ですか？
It is a lightweight customer relationship management app for contact management and outreach. People use it to organize contacts, track deals, and manage partnerships from a spreadsheet-style grid.
Keapは何に使われるのですか？
Small businesses use it for sales and marketing automation. It combines a CRM, email campaigns, invoicing, and a landing page builder in one platform.
folkは優れたCRMツールでしょうか？
Yes, for individuals and small teams with basic needs. It is not a fit for large sales teams because it lacks lead scoring and advanced reporting.
Keapは使いやすいですか？
Basic setup can take about 20 minutes. The automation builder has a steeper curve, which is why onboarding includes coaching and a success manager.
InfusionsoftとKeapの違いは何ですか？
They are the same product. Infusionsoft rebranded as Keap to reflect its focus on small business automation, so old Infusionsoft accounts now sit under the Keap name.
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