⚡ 簡単な評価:
- 価格: Keap runs $299/month (annually billed). HubSpot has a free plan, with paid plans from $15/seat/month up to $800/seat/month.
- 最適な用途: Keap suits 中小企業 that want all-in-one sales automation. HubSpot fits growing teams that need advanced marketing and reporting.
- 主な違い： Keap bundles built-in payments and easy automation. HubSpot offers a modular marketing hub, sales hub, and service hub you can scale.
- 私たちのおすすめ： Keap wins for most 中小企業 owners. It handles CRM, email marketing, and payments in one intuitive CRM.
Picking between Keap and HubSpot comes down to one 質問.
Do you want simple all-in-one automation or a scalable marketing platform?
Both tools handle customer relationship management and email marketing.
But they serve different business needs.
Keap is built for small businesses that want to close sales faster.
HubSpot caters to teams that plan to grow and scale.
概要
これ Keap vs HubSpot 比較対象は、価格、機能、使いやすさです。
また、各マーケティングオートメーションプラットフォームがどのようなユーザーに最適なのかについても詳しく解説します。
情報源としては、公開されている仕様書、ドキュメント、G2のレビューなどが挙げられます。
Our writers also spent hands-on time with each CRM software.
By the end, you will know which CRM platform fits your business needs.
Keapとは何ですか？
Keap is a marketing automation software built for small businesses.
It combines a sales CRM, email marketing, and payments in one place.
Keap was formerly Infusionsoft, so you may know it by that name.
The platform helps you capture leads and send automated follow up emails.
Small business owners pick it for easy sales automation and quick setup.
プラットフォームの仕組みを簡単に説明します。
🏆 勝者：Keap
Keap bundles CRM, email marketing, and payments for small businesses. It is a strong pick for owners who want one intuitive CRM instead of many marketing tools.
Keapの価格
Here is what Keap costs in 2026. Keap uses a simple tier-based plan.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| Keap（オールインワン） | 月額299ドル（年間請求） | Small businesses wanting CRM, email, and payments together |
価格は2026年7月に確定しました。
無料トライアル: Yes. Keap offers a 14-day free trial with no credit card required.
返金保証: Keap offers a money-back guarantee within the trial window. Check current terms at signup.
📌 注記： The Keap plan bundles CRM, sales pipeline management, email marketing, and built-in payments. There is no separate free plan, unlike HubSpot.
⚠️ Pricing conflict: Some sources list lower Keap starting tiers near $79/month and $249/month for smaller contact limits. Our pricing table uses the verified figure from our data. Always confirm current Infusionsoft pricing on Keap’s site before you buy.
Keapの主な利点
Here is what makes Keap worth considering:
- オールインワン CRM: Keap keeps contact management, sales, and email in one intuitive CRM. You skip stitching together separate marketing tools.
- 簡単な自動化： The if-this-then-that ビルダー lets workflows automate manual tasks like lead follow-ups and appointment reminders.
- Built-in payments: Keap includes payment processing and invoicing. You can collect money without extra e-commerce plugins.
- Landing pages and web forms: Build a landing page and web forms to grow your contact list. This supports lead generation from day one.
- Highly-rated mobile app: Manage your sales pipeline and take payments on the go. The mobile app scores well with users.
- 習得期間が短い： Keap is often easier to learn than HubSpot. Small teams get running fast.
私たちのチームが気づいたこと
私たちの 作家 signed up for Keap and spent several days exploring the platform. Here is what stood out from that hands-on time:
Keapの長所と短所
✅ メリット
- All-in-one platform bundles CRM, email, and payments
- Shorter learning curve than HubSpot
- 決済処理と請求書発行機能が内蔵されています。
- パイプライン管理と決済のための高評価モバイルアプリ
❌ デメリット
- 無料プランはなく、14日間の無料トライアルのみ。
- Reporting is basic next to HubSpot
- Fewer integrations than the HubSpot platform
HubSpotとは何ですか？
HubSpot is a customer relationship management and marketing automation platform.
It brings together CRM, content management, and in-depth reporting.
You start with the free HubSpot CRM and add modules as you grow.
The HubSpot platform splits into a marketing hub, sales hub, and service hub.
Growing businesses choose it for advanced marketing and scalable analytics.
Here is a walkthrough of the HubSpot platform in action.
ハブスポット
HubSpot offers a powerful free CRM plus paid hubs for sales and marketing. It fits teams that need advanced reporting and many integrations.
HubSpotの価格
Here is what HubSpot costs in 2026. HubSpot uses per-seat pricing plans.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料ツール | 月額0ドル | Testing free CRM tools and contact management |
| マーケティングハブスターター | 1席あたり月額15ドル | 小規模チームでメールマーケティングを始める |
| スターター顧客プラットフォーム | 1席あたり月額15ドル | 営業とマーケティングを一つにまとめたパッケージ |
| マーケティングハブプロフェッショナル | 1席あたり月額800ドル | Advanced marketing and campaign management |
価格は2026年7月に確定しました。
無料トライアル: Not needed for the free tier. The free plan gives you free CRM tools with no credit card.
返金保証: HubSpot bills monthly or annually. Refund terms vary by plan, so review them before upgrading.
📌 注記： HubSpot has both a bundled pricing plan and individual pricing for each hub. Costs can rise to $800 or more per seat once you add advanced marketing features.
⚠️ 警告： HubSpot pricing gets expensive fast. Some key features are locked to higher paid plans, so map your marketing efforts to a tier before you commit.
HubSpotの主なメリット
HubSpotを検討する価値がある理由は以下のとおりです。
- Free CRM tools: HubSpot’s CRM is free to start. You get contact management, deal tracking, and company records at no cost.
- Advanced marketing: The marketing hub handles email marketing, landing pages, and inbound marketing at scale.
- Scalable analytics: HubSpot provides in-depth reporting and dashboards that beat basic CRM systems.
- 統合機能: A large library of native integrations connects your marketing tools and social media accounts.
- Modular hubs: Start small and add the marketing, sales, or service hub as your needs grow.
- サポートとリソース: Higher tiers add a dedicated customer success manager, phone support, and a deep knowledge base.
私たちのチームが気づいたこと
Our writer used the HubSpot platform for everyday sales and marketing tasks. Here is what stood out from that hands-on time:
The clip below shows more of those first-hand impressions.
HubSpotのメリットとデメリット
✅ メリット
- Powerful free CRM with advanced analytics
- Better marketing and campaign management features
- 豊富なネイティブ統合ライブラリ
- Scales with modular marketing, sales, and service hubs
❌ デメリット
- 価格がすぐに高騰する
- Some key features locked to costly plans
- E-commerce needs more complex integrations
機能比較
Ready to dig into a detailed comparison of Keap vs HubSpot?
We will walk through 10 key features so you can match the tools to your business needs. This HubSpot vs Keap breakdown covers customer relationship management, core CRM features, marketing automation, and pricing plans side by side.
| 特徴 | キープ | ハブスポット |
|---|---|---|
| 開始価格 | 月額299ドル | Free / $15/seat/month |
| 無料プラン | ❌ | ✅ |
| マーケティングオートメーション | ✅ | ✅ |
| 組み込み型決済 | ✅ | ❌ |
| ランディングページとウェブフォーム | ✅ | ✅ |
| 営業パイプライン管理 | ✅ | ✅ |
| 高度なレポート | 基本 | ✅ |
| ネイティブ統合 | 限定 | Large library |
| 最適な用途 | 中小企業 | チームの成長 |
1. CRMと顧客管理
キープ： Keap gives you an intuitive CRM with a clean contact management dashboard. You track customer interactions, store company records, and manage customer data in one view. The layout resembles Pipedrive’s UI, with key features lined up on the navigation menu.
ハブスポット： HubSpot’s CRM is free and user friendly. The HubSpot CRM handles contact management, customer relationships, and company records with a single click between hubs. Free CRM tools make it easy to start managing customer data at no cost.
2. マーケティングオートメーション
キープ： Keap is known as a marketing automation tool for small businesses. Its easy if-this-then-that builder lets workflows automate manual tasks. You can set up automated follow up emails, appointment booking, and payment reminders without code.
ハブスポット： HubSpot is a full marketing automation platform. The marketing hub runs marketing campaigns, sales automation, and inbound marketing across channels. It suits advanced marketing where you need many marketing activities in one campaign management platform.
⚠️ 警告： Keap offers easy automation for tight budgets. HubSpot has deeper automation features, but the powerful options sit on higher paid plans.
3. メールマーケティング
キープ： Keap bundles email marketing into its all-in-one plan. You create targeted campaigns, send broadcasts, and trigger automated follow up emails from the same CRM. This keeps sales and marketing tied to one contact record.
ハブスポット： HubSpot is a strong email marketing platform. You build marketing campaigns, run A/B tests, and manage content arrangement inside the marketing hub. Reporting shows how each email drives your marketing efforts.
4. メールとテキストメッセージ
キープ： Keap adds text messaging alongside email in one 受信トレイ. You reach leads by SMS and email to keep the sales cycle moving. Both channels feed the same automation tools.
ハブスポット： HubSpot centers on email and inbound channels. SMS is available through native integrations rather than built in. This gives flexibility but adds setup for a two-way texting flow.
5. ランディングページとウェブフォーム
キープ： Keap includes a landing page builder and web forms. You capture leads, drop them into automation, and start lead generation right away. Templates keep the build simple for non-designers.
ハブスポット： HubSpot’s landing pages tie into the wider marketing hub. You build landing pages and web forms, then track each visit with reporting. Smart content adapts pages to different audiences for create targeted campaigns.
6. 営業パイプライン管理
キープ： Keap handles sales pipeline management with drag-and-drop deal stages. The sales process stays visible, and the mobile app lets you update deals on the go. This keeps your sales cycle tight even away from your desk.
Pipeline views also roll up into simple forecasts.
ハブスポット： The HubSpot sales hub covers pipeline stages, deal tracking, and sales automation. Reporting gives revenue forecasts that basic CRM software often lacks. It scales well as your sales and marketing teams grow.
7. リード管理と追跡
キープ： Keap ties lead management and lead tracking to automation. New leads trigger tasks and follow-ups, so nothing slips through. This makes lead generation feel hands-off for small teams.
ハブスポット： HubSpot scores and routes leads with more depth. Lead tracking links to source data and social media management, so you see which channels convert. This helps larger teams refine marketing efforts.
8. AI Automation
キープ： Keap AI helps draft emails and speed up simple automation setup. It aims for all-in-one simplicity rather than heavy data science. That fits owners who want quick wins, not a steep learning curve.
ハブスポット： HubSpot offers AI-powered tools across the platform. AI helps with content, reporting, and predictive lead scoring. These automation tools grow more useful on higher HubSpot plans.
9. E-Commerce & Reporting
キープ： Keap includes built-in e-commerce tools like payment processing and invoicing. You sell and collect payments without extra plugins. Reporting is basic but covers the core sales numbers small businesses need.
ハブスポット： HubSpot needs more complex integrations for full e-commerce. Where it shines is in-depth reporting and revenue dashboards. This is why teams choose HubSpot for advanced revenue reporting.
The analytics view below shows how deep the reporting goes.
10. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プラン | キープ | ハブスポット |
|---|---|---|
| 無料 | ❌（14日間無料トライアル） | ✅ Free Tools $0/month |
| スターター | — | 1席あたり月額15ドル |
| オールインワン | 月額299ドル | — |
| プロ | — | 1席あたり月額800ドル |
キープ： Keap has a better pricing structure for owners who want every core tool in one plan. The $299/month price includes CRM, email marketing, payments, and all the key features. There is no free plan, only a trial.
ハブスポット： HubSpot starts free and scales by the seat. Paid plans jump quickly, and advanced features push costs to $800 per seat. It is often more flexible but can outprice Keap once you add hubs.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| オールインワンのシンプルさ | キープ | CRM, email, and payments in one plan |
| まずは無料のCRMから始めましょう | ハブスポット | Free CRM tools at $0 |
| 組み込み決済 | キープ | Invoicing without plugins |
| 高度なレポート | ハブスポット | In-depth analytics and dashboards |
| 初心者向けのセットアップ | キープ | 学習曲線が短い |
💰 あなたの予算
Keap is often more cost-effective for tight automation. HubSpot is cheaper to start free, but paid plans climb fast.
🔌 あなたの技術スタック
HubSpot has more integrations with popular apps and social media accounts. Keap covers the essentials most small businesses use daily.
📝 あなたのマーケティングスタイル
Choose HubSpot for advanced marketing and campaign management. Choose Keap for simple automation of lead follow-ups and payments.
🎓 あなたの経験レベル
Keap is considered more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 無料トライアルとデモ
HubSpot has a free plan you can keep. Keap does not offer a free plan but gives a 14-day free trial.
🛟 サポートオプション
HubSpot adds phone support and a dedicated customer success manager on higher tiers. Both offer a solid knowledge base and a customer portal.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が想定されますか？
🔄 Keap から HubSpot に切り替えますか?
✅ 得られるもの：
- A free CRM plan and free CRM tools
- Advanced reporting and scalable analytics
- ネイティブ統合のライブラリがさらに充実
❌ 失うもの：
- 組み込みの支払い機能と請求書発行機能
- All-in-one simplicity in one plan
- The shorter learning curve
📋切り替え方法：
- Keapから連絡先と会社記録をエクスポートする
- 無料のHubSpot CRMアカウントを作成する
- Import customer data and rebuild your workflows
🔄 HubSpot から Keep に切り替えますか?
✅ 得られるもの：
- 組み込みの支払い機能と請求書発行機能
- All-in-one CRM at one flat price
- A shorter learning curve for small teams
❌ 失うもの：
- 無料プランと無料のCRMツール
- Advanced reporting and dashboards
- Some native integrations
📋切り替え方法：
- Export contacts and deals from HubSpot’s CRM
- Keapの14日間無料トライアルを開始する
- Import your data and set up automation
私たちのレビューで取り上げられなかったこと
This comparison focused on small businesses and growing teams. We did not test enterprise contracts, custom API builds, or bulk seat licensing. Our notes are based on the July 2026 versions, so features may have shifted. If you manage a large sales and marketing org, your priorities may differ from what we covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | キープ |
| 🚀 Core Automation | キープ |
| 📊 レポートと分析 | ハブスポット |
| 🔌 連携機能 | ハブスポット |
| 👶 使いやすさ | キープ |
| 💳 組み込み決済 | キープ |
| 🏆総合優勝 | キープ |
🏆 優勝：KEAP
Keap wins 4 out of 6 categories.
最適な用途: Small businesses, all-in-one automation, built-in payments
Keap and HubSpot are two very different products. Keap is an all-in-one CRM built for small businesses that want to close sales faster.
HubSpot is a scalable platform for teams that need advanced marketing and reporting. It is excellent for growing businesses that plan to add hubs over time.
Both HubSpot and Keap give small teams all the tools to run sales and marketing in one place.
If you want budget-friendly automation with payments in one place, Keap is the better choice. If you need in-depth analytics and a large integration library, HubSpot earns its price.
Keapの比較をもっと見る
Here is how Keap stacks up against other CRM systems:
キープ対 ゴーハイレベル
キープの勝利条件： Simpler setup, cleaner mobile app, built-in invoicing
GoHighLevelが優れている点： Agency features, white-label options, lower entry price
キープ対 パイプドライブ
キープの勝利条件： Built-in email marketing, payments, all-in-one automation
Pipedriveが勝利した点： Leaner sales-only pricing, faster pipeline focus, cheaper seats
キープ対 アクティブキャンペーン
キープの勝利条件： Built-in payments, sales pipeline, mobile-first design
ActiveCampaignが優れている点： Deeper email automation, more triggers, lower starting cost
HubSpotの比較をもっと見る
HubSpotと他のCRMプラットフォームとの比較は以下のとおりです。
HubSpotが優れている点： Easier onboarding, free tier, friendlier interface
Salesforceが優れている点： Enterprise depth, custom objects, mature app marketplace
HubSpotが優れている点： Broader marketing hub, richer reporting, free CRM tools
Pipedriveが勝利した点： Sales-first simplicity, predictable pricing, quick learning curve
HubSpotが優れている点： All-in-one hubs, native integrations, scalable analytics
ActiveCampaignが優れている点： Cheaper email automation, focused campaigns, lower total cost
よくある質問
HubSpotの最大の競合相手は誰ですか？
Salesforce is widely seen as HubSpot’s biggest competitor in the CRM space. Keap, ActiveCampaign, and Pipedrive also compete, mainly with small businesses.
Infusionsoftは現在何という名称ですか？
Infusionsoft is now called Keap. The company rebranded to Keap and folded its automation and CRM software under that single name.
InfusionsoftにはCRM機能がありますか？
Yes. Infusionsoft, now Keap, includes a full sales CRM with contact management, sales pipeline management, and lead tracking built in.
Infusionsoftの目的は何ですか？
Its purpose is to help small businesses automate marketing and sales. It combines email marketing, automation, and payments so owners close sales faster.
Which is better for small businesses, Keap or HubSpot?
Keap suits small businesses wanting all-in-one automation and payments. HubSpot fits teams that want free CRM tools now and room to scale later.
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