Inicio rápido
Esta guía abarca todas las funciones de Framer:
- Empezando — Create your account and set up a new project
- Cómo utilizar el SEO automatizado — Sitemaps, meta tags, and clean markup handled for you
- Cómo utilizar el diseño — Frames, layers, and components on one canvas
- Cómo utilizar la analítica avanzada — Traffic and behavior insights built into the editor
- Cómo usar Collaborate — Real-time editing with your whole team
- Cómo usar un CMS — Manage repeating content from one collection
- Cómo usar las animaciones — Scroll effects and hover states without code
- Cómo usar una herramienta de IA — Full landing pages from a text prompt
- Cómo usar un dominio personalizado — Your own web address with SSL handled
- How to Use Site & Page Metadata — Control how every page looks in search
- How to Use Automatic Sitemap — A live index of every page you publish
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I have shipped client work in Framer for two years and tested every feature covered here. This tutorial comes from real hands-on work — not marketing copy or vendor screenshots.
Framer is a powerful, browser-based tool for designing, prototyping, and publishing responsive websites without coding.
Most people only scratch the surface of it.
They build one page from scratch, publish, and never touch the CMS or the animations panel again.
Esta guía le muestra cómo utilizar cada una de las funciones principales, paso a paso.
Tutorial de Framer
Learning how to use Framer means one shift in thinking: away from static design files, toward component-based, responsive web development. The basics below get you there.
Enmarcador
Design, prototype, and publish a real website from one browser tab. Framer removes the handoff to developers — what you draw on the canvas is what goes live. Start free, upgrade when you need a custom domain.
Primeros pasos con Framer
Complete this one-time setup before touching any feature.
Here is what my own first week with the editor looked like:
Ahora vamos a repasar cada paso.
Paso 1: Crea tu cuenta
Go to the Framer website and click Sign Up.
Enter your email and set a password.
✓ Control: Comprueba tu bandeja de entrada para el correo electrónico de confirmación.
Paso 2: Abra el editor.
Framer runs in the browser, so Windows and Impermeable both work with no install.
Log in and the canvas loads immediately.
Here is what you get out of the box:
✓ Control: Deberías ver el panel principal con la lista de tus proyectos.
Paso 3: Iniciar un nuevo proyecto
Click New Project. Choose a blank canvas to build from scratch, or open an example template and change it.
You can also import a Figma file, which Framer converts into clean, responsive HTML.
✅ Hecho: Your Framer project is open and ready for any feature below.
Cómo usar Framer para automatizar el SEO
Automatizado SEO — Automated SEO handles sitemaps, meta tags, and clean markup so your site ranks without extra tools.
Paso 1: Abra la configuración del sitio.
Open site settings from the top-left menu of your Framer project.
Framer builds an automatic sitemap the moment you publish.
Step 2: Write Page Metadata
Manually update a unique meta title and description for every page.
Así es como se ve:
✓ Control: Each page shows its own title in the metadata list.
Step 3: Fix Your Heading Tags
Open the Accessibility panel and assign correct HTML tags to each text layer.
Every page needs exactly one H1 containing its primary keyword.
✅ Resultado: Your site ships with semantic structure and search-ready metadata.
💡 Consejo profesional: Enable the Lazy loading setting for media below the fold. Images outside the first viewport load later and your page speed improves.
How to Use Framer Designer
Diseño — Design gives you frames, layers, and pre-made components on a single canvas.
Step 1: Create a Frame
Go to Frame > New Frame. Frames are the building blocks of your Framer design.
Step 2: Add Your Elements
Add a text layer, images, or a button inside the frame.
Select any element and drag the resizing handles to adjust its size.
Así es como se ve:
✓ Control: Your frame holds every element you added, in order.
Step 3: Switch to Stacks
Use Stacks to manage spacing and alignment automatically instead of absolute positioning.
✅ Resultado: A clean layout that holds together instead of drifting apart.
💡 Consejo profesional: Give section frames top and bottom padding. Add left and right padding to the containers inside them for consistent spacing.
Cómo usar Framer Advanced Analytics
Análisis avanzado — Advanced Analytics reports traffic and behavior insights without a third-party script.
Paso 1: Abra la pestaña de Análisis.
Click Analytics in the top bar of your project.
Step 2: Choose a Date Range
Pick a window and compare it against the previous period.
Weekly ranges show trends; daily ranges only show noise.
Así es como se ve:
✓ Control: You see visitors, page views, and your top pages.
Step 3: Act on What You See
Find pages with high exit rates and edit that content first.
One weak headline can cost more traffic than a whole redesign wins back.
✅ Resultado: Real numbers telling you which page to change next.
💡 Consejo profesional: Watch referrer datos every week. It shows which sites connect back to you and which posts earn links on their own.
How to Use Framer Collaborator
Colaborar — Collaborate lets designers work on the same site in real time.
Step 1: Send an Invitation
Click Share, then invite a collaborator by email.
Step 2: Set Their Role
Choose Editor for people who build, or Viewer for people who only watch and leave feedback.
Así es como se ve:
✓ Control: Su avatar appears on the canvas once they accept the invitation.
Step 3: Work at the Same Time
Edit one canvas together. Every change syncs live for everyone.
✅ Resultado: One shared project instead of five conflicting copies.
💡 Consejo profesional: Organize and rename layers before you invite anyone. Clear names save your team hours of hunting through the layer list.
Cómo usar el CMS Framer
CMS — CMS turns repeating content into a collection you manage from one place.
Paso 1: Crear una colección
Open the CMS panel and add a new collection.
One collection per content type: blog posts, case studies, team members.
Step 2: Add Your Fields
Set a field for each piece of content: title, image, body, and slug.
Así es como se ve:
✓ Control: Your collection lists every entry in a simple table.
Step 3: Connect It to the Design
Select a component on the canvas and bind each layer to a CMS field.
Build the card once and every entry inherits that design.
✅ Resultado: New entries publish automatically using the same layout.
💡 Consejo profesional: Drop a search icon entry point for site search into your header. That icon entry point for site search helps readers find older posts fast.
Cómo usar las animaciones de Framer
Animaciones — Animations bring your ideas to life with scroll effects, hover states, and transitions.
Paso 1: Seleccionar un elemento
Pick the element you want to animate on the canvas.
Step 2: Open the Animation Menu
Go to Animation > New Animation and choose a trigger.
Scroll, hover, and click cover most real interactions you need.
Así es como se ve:
✓ Control: A preview plays the moment you release the trigger.
Step 3: Adjust the Curve
Change the easing and duration until the motion feels natural.
✅ Resultado: Interactions that feel designed, not bolted on afterwards.
💡 Consejo profesional: Keep entrance animations under 400ms. Anything longer makes a fast site feel slow, and visitors read that as a broken page.
How to Use Framer AI Tools
Herramienta de IA — Framer AI generates complete, responsive, styled landing pages from simple text prompts.
Paso 1: Iniciar un nuevo proyecto
Create a new project and click the AI option instead of a blank canvas.
Paso 2: Escribe tu consigna
Describe the site you want in plain language. Name your audience and tone.
Así es como se ve:
✓ Control: A full page appears on your canvas within seconds.
Step 3: Edit the Result
Treat the output as a draft. Change copy, swap images, adjust spacing.
✅ Resultado: A working first draft instead of a blank screen.
💡 Consejo profesional: Generate two or three versions from similar prompts. Copy the best section out of each one and build your real page from those.
How to Use Framer Custom Domain
Dominio personalizado — Custom Domain points your own web address at the site you just built.
Paso 1: Abra la configuración del dominio.
Go to site settings and select Domains.
Paso 2: Añade tu dominio
Type your domain, then copy the DNS records Framer shows you.
You need one A record and one CNAME in most cases.
✓ Control: Framer shows a pending status until DNS resolves.
Step 3: Paste the Records
Add those records at your registrar. Most updates finish within an hour.
✅ Resultado: Your project loads on your own domain with SSL handled for you.
💡 Consejo profesional: Connect the domain before you publish anything public. Doing it later means cleaning up redirects and losing temprano clasificaciones.
How to Use Framer Site & Page Metadata
Site & Page Metadata — Site and page metadata control how each page looks in search results and shared links.
Step 1: Open a Page
Select a page in the left panel and open its settings.
Step 2: Write the Title and Description
Keep titles under 60 characters and descriptions close to 155.
Write them for a person deciding whether to click, not for a crawler.
✓ Control: The preview card updates as you type.
Step 3: Add a Social Image
Upload an open graph image so links look right when people share them.
✅ Resultado: Every page carries its own title, description, and share card.
💡 Consejo profesional: Never ship the default title on more than one page. Duplicate titles make search engines choose which page to bury.
How to Use Framer Automatic Sitemap
Automatic Sitemap — Automatic Sitemap keeps a live index of every page you publish.
Step 1: Publish the Site
Framer writes the sitemap on publish. No plugin, no code.
Step 2: Check the File
Open yoursite.com/sitemap.xml in a browser window.
✓ Control: You see every published page listed there.
Step 3: Submit It
Add that sitemap URL to Google Search Console.
Resubmit after any large batch of new pages.
✅ Resultado: Search engines find new pages in days instead of weeks.
💡 Consejo profesional: Hide staging pages from the sitemap in page settings. Only pages you want indexed belong in that file.
Consejos y atajos profesionales para enmarcar
After two years of daily use, these are the tips I give every new designer on my team.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Insert a frame | F |
| Insert a text layer | T |
| Duplicate selection | Cmd / Ctrl + D |
| Abrir vista previa en vivo | Cmd / Ctrl + P |
Características ocultas que la mayoría de la gente pasa por alto
- Master Component Library: Keep every component in one central file so updates and version control stay simple across a growing site.
- Plugin manager: Open it from the toolbar to add new tools to the editor without touching code.
- Prototype testing: Go to Prototype > Test Prototype to click through high-fidelity interactions before you publish.
Best Places to Learn Framer
- Framer University: Over 100 practical video lessons taught by an official Framer mentor.
- Official documentation: Covers every part of the tool, with tutorials and guides for each panel.
- YouTube canal: Watch a deep pile of video tutorials and real case studies from the team.
- Community forum: The best place to connect with other designers and get answers fast.
- Udemy and Skillshare: Pick a structured course if you want the basics in a fixed order.
- GitHub: Source code and open resources, useful if developers are in the loop.
Errores comunes que debe evitar un carpintero
Mistake #1: Positioning everything by hand
❌ Incorrecto: Dragging every element into place with absolute positioning, then watching the layout break on a smaller screen.
✅ Derecha: Use Stacks so spacing and alignment update on their own when content changes.
Mistake #2: Designing only for desktop
❌ Incorrecto: Publishing a site without ever opening the tablet or phone breakpoint.
✅ Derecha: Check each breakpoint and adjust text sizes and padding before you publish.
Mistake #3: Editing instances instead of components
❌ Incorrecto: Changing one instance and expecting the rest to follow.
✅ Derecha: Edit the component itself. Instances inherit structure, layout, and shared styles, while a variable lets each instance override just the intended fields without affecting the others.
Solución de problemas del enmarcador
Problem: Text overflows on the phone breakpoint
Causa: Font sizes are locked to fixed pixel values, so they never scale down.
Arreglar: Use REM units for font sizes. Type then scales properly across every breakpoint.
Problem: The published site looks different from the canvas
Causa: Unpublished changes, or your browser is serving a cached copy.
Arreglar: Publish again, then hard-refresh the page. Confirm you are viewing the right domain.
Problem: A collaborator cannot edit anything
Causa: They were invited as a Viewer rather than an Editor.
Arreglar: Open Share, change their role to Editor, and send a fresh invitation.
📌 Nota: Si ninguna de estas soluciones resuelve su problema, póngase en contacto con el soporte técnico de Framer.
¿Qué es Framer?
Enmarcador is a website builder where you create layouts on a canvas using frames, layers, and pre-made components — or generate a whole site from a text prompt.
Think of it as a design tool and a web host sharing one window.
Mira este breve resumen:
Incluye estas características clave:
- SEO automatizado: Sitemaps, meta tags, and clean markup handled for you
- Diseño: Frames, layers, and components on one canvas
- Análisis avanzado: Traffic and behavior insights built into the editor
- Colaborar: Real-time editing with your whole team
- CMS: Manage repeating content from one collection
- Animaciones: Scroll effects and hover states without code
- Herramienta de IA: Full landing pages from a text prompt
- Dominio personalizado: Your own web address with SSL handled
- Site & Page Metadata: Control how every page looks in search
- Mapa del sitio automático: A live index of every page you publish
It also handles high-fidelity prototypes, real-time collaboration, and reusable symbols, so one project carries an idea from sketch to live site.
Para obtener un desglose completo, consulte nuestra Reseña de Framer.
That single window replaces the usual design-file-then-developer round trip.
Precios de Framer
Here is what Framer costs in 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Básico | $10 | Sitios web y portafolios personales |
| Pro | $30 | Trabajadores autónomos and growing business sites |
| Escala | $100 | Agencies and high-traffic content sites |
Prueba gratuita: Yes — a free plan lets you build and publish on a Framer subdomain.
Garantía de devolución de dinero: Not advertised. You can downgrade or cancel at any time.
💰 Mejor relación calidad-precio: Pro — it covers a custom domain, CMS content, and analytics on one plan.
Enmarcador vs. Alternativas
How does Framer compare? Here is the landscape:
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Enmarcador | Design control and animations | $10/mes | ⭐ 4.5 |
| Gama | Decks and quick one-pagers | $10/mes | ⭐ 4.6 |
| Durable | Instant small-business sites | $12/mes | ⭐ 4.4 |
| 10Web | AI-built WordPress sites | $10/mes | ⭐ 4.4 |
| Dorik | Simple no-code negocio sitios | $18/mes | ⭐ 4.5 |
| Typedream | Creación de páginas al estilo Notion | $15/mes | ⭐ 4.3 |
| B12 | Done-for-you service sites | $42/mes | ⭐ 4.2 |
| Jimdo | Tiny shops and local pages | $9/mes | ⭐ 4.1 |
Selecciones rápidas:
- Mejor en general: Framer — design freedom plus real publishing in one tool.
- Mejor presupuesto: Jimdo — cheapest way to get a small page online.
- Ideal para principiantes: Durable — answers a few questions and builds the site for you.
- Best for content sites: 10Web — WordPress underneath, so plugins stay available.
🎯 Framer Alternatives
¿Buscas alternativas a Framer? Aquí tienes las mejores opciones:
- 🚀 Gama: Turns a prompt into decks, docs, and simple sites in minutes.
- ⚡ Durable: Builds a working small-business site in about thirty seconds.
- 💰 Calabaza: Free AI site generador aimed at first-time founders.
- 🧠 Diseño de código: AI layouts you can refine visually, then export.
- 🎨 Instalador: Visual builder for designers who want fine control.
- 🔧 10Web: AI website building on top of managed WordPress hosting.
- 👶 Constructor de piñas: Guided setup with copy and images written for you.
- 💼 Dorik: Clean no-code builder with a generous free tier.
- 📊 Tipo de sueño: Notion-style editing for people who hate design tools.
- 🌟 Jimdo: Budget builder with local business and shop templates.
- 🏢 B12: Done-for-you sites for law, finance, and consulting firms.
- 🔥 Pastel de alegría: Site and app building bundled in one no-code platform.
Para ver la lista completa, consulte nuestra Alternativas de Framer guía.
⚔️ Comparación de enmarcadores
Here is how Framer stacks up against each one:
- Enmarcador vs. Gamma: Gamma wins on speed for decks. Framer wins on any site you plan to keep.
- Enmarcador vs. Durable: Durable is faster to launch. Framer gives you real design control afterwards.
- Framer vs. Butternut: Butternut is free and simple. Framer scales past the first landing page.
- Diseño de marcos vs. diseño de código: CodeDesign exports code. Framer hosts and publishes for you instead.
- Enmarcador vs. Siter: Siter feels similar on the canvas. Framer has stronger CMS and animations.
- Framer frente a 10Web: 10Web keeps WordPress plugins. Framer skips plugins and the maintenance they bring.
- Framer vs. Pineapple Builder: Pineapple Builder holds your hand more. Framer rewards you for learning it.
- Framer contra Dorik: Dorik is cheaper at the low end. Framer handles complex interactions far better.
- Framer contra Typedream: Typedream is quicker to write in. Framer is quicker to design in.
- Framer frente a Jimdo: Jimdo suits tiny local pages. Framer suits brands that care how things look.
- Framer vs. B12: B12 does the work for you. Framer keeps the work in your hands.
- Framer contra Appy Pie: Appy Pie also builds apps. Framer stays focused on websites and does them better.
Empiece a usar Framer ahora
Aprendiste a usar todas las funciones principales de Framer:
- ✅ SEO automatizado
- ✅ Diseño
- ✅ Análisis avanzado
- ✅ Colaborar
- ✅ CMS
- ✅ Animaciones
- ✅ Herramienta de IA
- ✅ Dominio personalizado
- ✅ Site & Page Metadata
- ✅ Automatic Sitemap
Siguiente paso: open a new project and try one feature today.
Most people start with Design, because frames make everything else click.
Tarda menos de cinco minutos.
Preguntas frecuentes
¿Para qué se utiliza Framer?
Framer is used to design, prototype, and publish responsive websites in one browser tab. Designers build on a canvas with frames and components, then publish live without a developer handoff.
¿Es Framer gratuito para crear sitios web?
Yes. A free plan lets you build and publish a site on a Framer subdomain. Paid plans start at $10 and add a custom domain, CMS content, and more pages.
¿Es Framer mejor que Figma?
They do different jobs. Figma is better for static design files and team libraries. Framer is better when you want that design to become a real, published website.
¿Puedo crear un sitio web en Framer?
Yes. Framer handles design, CMS content, animations, metadata, and hosting. You publish directly from the editor, so no separate developer or hosting setup is needed.
¿Cuánto cuesta Framer al mes?
Framer pricing runs $10 per month for Basic, $30 for Pro, and $100 for Scale. A free tier is available if you only need a subdomain site.
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