Are you tired of sticky notes and spreadsheets for managing guest information?
Do you wish you could personalize every guest’s experience without pulling your hair out?
Imagine knowing your guests’ preferences before they arrive & anticipating their needs.
That’s the power of a great CRM.
It’s not just about storing data; it’s about building relationships and boosting your bottom line.
In this guide, we’ll dive deep into hotel CRM software.
Exploring what it is, why your hotel needs one, and how to choose the right platform.
What is the Best CRM Software for Hotels?
Finding the perfect CRM for your hotel can feel like to searching for a tiny needle in a haystack.
So many options exist! Don’t worry; we’ve done the hard work for you.
Below, you’ll find our top picks for hotel CRM software to help you boost guest loyalty and streamline your operations.
Let’s find the perfect fit for your hotel!
1. Lunes CRM
Monday.com is a flexible work operating system that can be adapted for CRM purposes.
It’s highly customizable & can be tailored to your specific needs.
Libere su potencial con nuestro Tutorial del lunes.
Nuestra opinión
Monday CRM es una buena opción para las empresas que desean un CRM visualmente atractivo y fácil de usar. Sin embargo, puede no ser la mejor para aquellas con necesidades de ventas complejas o equipos grandes.
Principales ventajas
- Interfaz visualmente atractiva: Fácil de navegar y entender.
- Flexible y personalizable: Adapte la plataforma a sus necesidades específicas.
- Funciones de colaboración: Trabaje a la perfección con su equipo.
- Integraciones con aplicaciones populares: Conéctate con tus herramientas empresariales favoritas.
Precios
- Gratis: $0/ 2 seats per month
- Básico: $9/ seat per month
- Estándar: $12/seat per month
- Pro: $19/ seat per month
- Empresa: Custom pricing.
Pros
Contras
2. Gohighlevel
GoHighLevel is like having a whole marketing team in one platform.
It’s designed for marketing agencies and businesses that want to do everything in one place.
You can use it to build websites, create funnels, send emails, and even make calls.
It’s a powerful tool, but it might be overkill if you’re just looking for a simple CRM.
Libere su potencial con nuestro Tutorial de alto nivel.
Nuestra opinión
GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.
Principales ventajas
- Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
- White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
- Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.
Precios
- Arranca: $97/seat per month.
- Ilimitado: $297/seat per month.
Pros
Contras
3. HubSpot
HubSpot is a well-known CRM platform that offers many features, including marketing, sales, and customer service tools.
It’s a good, all-in-one solution.
Desbloquea su potencial con nuestro tutorial de HubSpot.
Nuestra opinión
HubSpot es una plataforma potente con muchas características, pero debes considerar tu presupuesto y necesidades antes de comprometerte. Es una buena opción para las empresas que quieren una solución completa y están dispuestas a invertir en ella.
Principales ventajas
- CRM gratuito: Comience con un plan gratuito con funciones básicas de CRM.
- Plataforma todo en uno: Acceda a un conjunto de herramientas de marketing, ventas y servicios.
- Amplia comunidad y recursos: Benefíciese de una gran cantidad de conocimientos y apoyo.
- Enfoque de marketing entrante: Atraiga y capte clientes potenciales con contenidos de valor.
Precios
- Free Tools: us$0 Free for up to 2 users.
- Marketing Hub Starter: $15/month/seat
- Starter Custom Platform: $15/month/seat
- Marketing Hub Professional: $800/month/seat
Pros
Contras
4. Keap
Keap is a popular CRM and marketing automation platform designed to help small businesses grow.
It’s an all-in-one tool for managing contacts, sales, and marketing campaigns, and it’s pretty user-friendly, too.
Libere su potencial con nuestro Tutorial Keap.
Nuestra opinión
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Principales ventajas
- Incorporado email marketing: Send targeted emails to your audience.
- Automatización fácil de usar: Automatice tareas como el envío de mensajes de seguimiento y la asignación de clientes potenciales.
- Gestión de la cartera de ventas: Haga un seguimiento de sus operaciones e identifique oportunidades.
- Integraciones de comercio electrónico: Conecta Keap con tu tienda online para gestionar pedidos y clientes.
Precios
Keap ofrece una prueba gratuita y una estructura de precios sencilla para empezar.
- Starting at $249/month for 2 users and 1500 contacts.
Pros
Contras
5. Pipedrive
Pipedrive is a sales-focused CRM known for its visual pipeline management.
It’s a good choice if you want to focus on tracking deals and sales progress.
Libere su potencial con nuestro Tutorial de Pipedrive.
Nuestra opinión
Pipedrive es una opción sólida para las empresas centradas en las ventas. Es fácil de usar, visualmente atractiva y está repleta de funciones útiles. La única razón por la que no obtiene un 10 perfecto es que los planes de menor precio tienen algunas limitaciones.
Principales ventajas
- Enfoque láser en las ventas: Pipedrive está diseñado para ayudarte a cerrar más tratos.
- Gestión visual de canalizaciones: Vea exactamente en qué punto se encuentra cada acuerdo.
- Potente automatización: Automatice tareas como el envío de correos electrónicos y la programación de citas.
- Asistencia 24/7: Pide ayuda siempre que la necesites.
Precios
Pipedrive offers a 14-day trial to test it before committing. Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:
- Esencial: $14/seat per month.
- Avanzado: $24/seat per month.
- Profesional: $49/seat per month.
- Power: $59/seat per month.
- Empresa: $79/seat per month.
Pros
Contras
6. ActiveCampaign
ActiveCampaign is another strong contender in the CRM and marketing automation space.
It’s known for its robust email marketing features and automation capabilities.
Making it a good choice if email marketing is a significant part of your hotel’s strategy.
Libere su potencial con nuestro Tutorial de ActiveCampaign.
Nuestra opinión
ActiveCampaign es una excelente opción para las empresas que desean aprovechar el verdadero poder del marketing por correo electrónico y la automatización. Sin embargo, puede no ser la mejor opción para principiantes debido a su complejidad.
Principales ventajas
- Automatización avanzada: Cree flujos de trabajo complejos para nutrir a los clientes potenciales y automatizar tareas.
- Potencia del marketing por correo electrónico: Envíe campañas de correo electrónico atractivas y eficaces.
- Built-in CRM: Gestione los contactos y realice un seguimiento de las interacciones.
- Segmentación y personalización: Dirígete a grupos específicos de contactos con mensajes personalizados.
Precios
ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:
- Arranca: $15/month for 1 user.
- Más: $49/month for 1 user.
- Pro: $79/month for 3 user.
- Empresa: $145/month for 5 user.
Pros
Contras
7. Instantáneamente
Instantly focuses on outreach and lead generation.
It can help your hotel connect with potential guests and build relationships.
Libere su potencial con nuestro Tutorial instantáneo.
Nuestra opinión
Instantly es una herramienta valiosa para las empresas que quieren aumentar sus esfuerzos de captación. Sin embargo, es importante tener en cuenta que se trata principalmente de una plataforma de difusión, no de una solución CRM completa.
Principales ventajas
- Alcance multicanal: Conéctese con clientes potenciales a través del correo electrónico, LinkedIn, Twitter, etc.
- Mensajes personalizados: Adapte sus mensajes a cada destinatario.
- Seguimiento automatizado: Manténgase en primera línea sin mover un dedo.
- Análisis detallados: Siga sus progresos e identifique lo que funciona.
Precios
- Crecimiento: $30/month for 1000 Contacts.
- Hypergrowth: $77.6/month for 25,000 contacts.
- Light Speed: $286.3/month for 500000 emails.
- A medida: Contact them for pricing.
Pros
Contras
8. Freshsales CRM
Freshsales CRM is a user-friendly CRM part of the Freshworks suite of products.
It’s known for its ease of use and affordability, making it a good option for smaller hotels.
Libere su potencial con nuestro Tutorial de Freshsales.
Nuestra opinión
Freshsales CRM es una opción sólida para las empresas que priorizan la facilidad de uso y la asequibilidad. Es una gran manera de utilizar CRM sin una curva de aprendizaje empinada.
Principales ventajas
- Interfaz fácil de usar: Fácil de navegar y aprender.
- Teléfono y correo electrónico integrados: Conecte con los clientes directamente desde la plataforma.
- Inteligencia artificial: Obtén sugerencias y predicciones útiles.
- Precios asequibles: Ofrece un plan gratuito y planes de pago competitivos.
Precios
Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:
- Gratis: Basic CRM features for small teams.
- Crecimiento: $9/user per month
- Pro: $39/user per month
- Empresa: $59/user per month
Pros
Contras
9. Insightly
Insightly is a CRM that combines sales and project management features.
It’s a good option if you need to manage projects alongside your guest relationships.
Libere su potencial con nuestro Tutorial perspicaz.
Nuestra opinión
Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Principales ventajas
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integraciones con aplicaciones populares: Conéctate con tus herramientas empresariales favoritas.
Precios
- Más: $29/user per month
- Profesional: $49/user per month
- Empresa: $99/user per month
Pros
Contras
10. Clickfunnels
ClickFunnels is a tool for building sales funnels, which are like paths your guests want to follow.
They start with seeing an ad and end with booking a room.
ClickFunnels makes it easy to create these paths.
Its templates and tools help you build landing pages, email sequences, and more.
Unlock its potential with our ClickFunnels tutorial.
Nuestra opinión
ClickFunnels is a user-friendly platform for building sales funnels. It’s a good option for beginners. However, it can be expensive and lacks advanced customization.
Principales ventajas
ClickFunnels focuses on building high-converting sales funnels. It offers a 14-day free trial.
- Drag-and-Drop Constructor: Easily create landing pages and funnels.
- Plantillas: Choose from pre-designed templates.
- A/B Testing: Test different versions of your funnels.
- Email Marketing: Integrate with email marketing platforms.
- Membership Sites: Create membership sites.
Precios
- Startup: $81/month for 3 Brand workspaces, 3 Team Members, Unlimited Funnels, and Unlimited Courses.
- Pro: $248/month for 10 Brand workspaces, 10 Team Members, unlimited Funnels, and Unlimited Courses.
Pros
Contras
11. Capsule
Capsule CRM is a simple, affordable, and user-friendly CRM.
It’s a good option for smaller hotels looking for a straightforward solution.
Unlock its potential with our Capsule tutorial.
Nuestra opinión
Capsule CRM is a solid choice for small businesses needing a simple and affordable way to manage contacts and track sales. It’s easy to learn and use, but may not be the best fit for businesses with complex sales processes or advanced automation needs.
Principales ventajas
Capsule CRM is known for being easy to use and affordable. It offers a 30-day free trial.
- Contact Management: Organize all your customer details.
- Sales Pipeline: Track deals and opportunities.
- Tasks and Calendar: Stay organized with reminders and deadlines.
- Colaboración: Share contacts and deals with your team.
- Integraciones: Connect with other business tools like Google Workspace.
Precios
- Arranca: $18/month for 30,000 Contacts
- Crecimiento: $36/month for 60,000 Contacts.
- Avanzado: $54/month for 120,000 Contacts.
- Lo último en: $72/mo For 240,000 Contacts, Custom Training.
Pros
Contras
What to Look for When Buying the Best CRM Software for Hotels?
- Integration with PMS: Seamless connection is crucial for real-time data flow.
- Accesibilidad móvil: Essential for staff on the go.
- Escalabilidad: Choose a CRM that can grow with your hotel.
- Training and Support: Adequate resources are vital for successful implementation.
- Opciones de personalización: Tailor the CRM to your specific workflows.
- Seguridad: Protecting guest data is paramount.
- Informes y análisis: Gain insights into guest behavior and trends.
- Facilidad de uso: Easy for your staff to learn and use.
- Presupuesto: Balance features with affordability.
- Reviews and Reputation: Check what other hoteliers are saying.
How Can Best CRM Software for Hotels Benefit You?
- Imagine knowing what your guests like before they even arrive.
- A good hotel CRM helps you do that. It keeps all your guest info in one place.
- You’ll know their past stays, special requests, and more.
- This lets you make their stay memorable. Happy guests mean good reviews.
- Good reviews bring more guests.
- A CRM also makes your job easier. It automates tedious tasks.
- It helps your team talk to each other better. It shows you what’s working and what’s not.
- You can see what guests like. You can find ways to improve.
- A CRM helps you make more money. It’s about building relationships and growing your hotel.
Guía del comprador
We dove deep into the world of hospitality CRM to bring you the best recommendations.
Here’s our process:
- Precios: We carefully examined the cost of each product, considering different tiers and what you get for the price.
- Características: We explored the features offered by each hotel CRM system, looking for essential tools like guest profile management, booking integration, and reporting. We focused on features that enhance guest experience and improve customer loyalty.
- Aspectos negativos: We didn’t just focus on the good stuff. We also looked at what each product was missing, considering potential drawbacks for hotel management and the hotel industry.
- Asistencia o reembolso: We checked whether each company offered helpful support, a community forum, or a refund policy, recognizing the importance of these factors for hotel business success.
- User Reviews: We read reviews from real users in the hospitality industry to get a sense of their experiences with each hotel CRM system. We wanted to see how each CRM for hotels affected guest satisfaction.
- Expert Opinions: We consulted with experts in customer relationship management and the hospitality industry to get their insights on the best management software options.
Conclusión
Choosing the right CRM is a big deal for your hotel.
It can change how you do business. The right CRM solution helps you improve guest stays.
It helps your hotel staff give fantastic customer support. You can build a great loyalty program.
A good CRM helps with customer engagement and even reputation management.
It gives you the hotel management tools you need to boost customer satisfaction.
We’ve explored many CRM tools in this guide.
We looked at everything, from email marketing to customer journey mapping.
We’re here to help you find the perfect CRM. Please improve the guest experience and grow your hotel.
Preguntas frecuentes
What is a hotel CRM?
A hotel CRM (Customer Relationship Management) system helps hotels manage guest data and interactions. It stores guest profiles, booking history, preferences, and feedback. Hotels can personalize guest experiences, improve communication, and boost loyalty. A CRM is a key tool for modern hotel management.
Why do hotels need CRM software?
Hotels need CRM software to improve guest satisfaction and streamline operations. A CRM helps personalize guest stays, automate tasks, and provide valuable insights into guest behavior. This leads to increased bookings, better reviews, and a stronger bottom line.
How much does hotel CRM software cost?
Hotel CRM software pricing varies widely. It depends on the number of guests, features, and the provider. Some offer tiered pricing plans, while others have custom pricing for larger hotels research different options to find one that fits your budget.
What are the key features of a good hotel CRM?
Key features include guest profile management, booking integration, communication tools (like email marketing), reporting and analytics, and integration with other hotel systems. Look for a CRM that helps you personalize guest experiences and automate key tasks.
How do I choose the right CRM for my hotel?
Consider your hotel’s size, budget, and specific needs. Think about the most important features, such as guest profile management, booking integration, and reporting. Read reviews, compare pricing, and ask for demos before deciding.
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