Tired of juggling spreadsheets and sticky notes to keep track of your customers?
Feeling like you’re losing valuable leads through the cracks? You’re not alone.
Many businesses struggle to manage customer relationships effectively, leading to missed opportunities and lost revenue. But what if there was a better way?
That’s where Customer Relationship Management (CRM) software comes in.
In this article, we’ll explore the top 15 CRM software solutions on the market, helping you find the mejor CRM to boost your business growth.
What is the Best CRM Software for Your Business?
Elegir bien CRM puede ser duro.
With so many options available, it’s important to consider your specific needs and budget.
To help you make an informed decision, we’ve compiled a list of the top 15 CRM software solutions for 2025.
Considering factors like features, pricing, ease of use, and customer support.
1. Gohighlevel
GoHighLevel is like the Swiss Army knife of CRMs.
It’s a bit more expensive than some other options, but you get a lot of bang for your buck.
GoHighLevel is a good choice if you want an all-in-one solution to manage your sales and marketing.
It’s especially popular with agencies and marketing teams.
Libere su potencial con nuestro Tutorial del lunes.
Nuestra opinión
GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.
Principales ventajas
- Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
- White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
- Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.
Precios
- Arranca: $97/seat per month.
- Ilimitado: $297/seat per month.
Pros
Contras
2. ActiveCampaign
ActiveCampaign is another CRM with a strong emphasis on marketing automation.
It offers advanced features like email marketing, segmentation, and automation workflows.
If you’re looking to take your marketing to the next level, ActiveCampaign is worth checking out.
Libere su potencial con nuestro Tutorial de ActiveCampaign.
Nuestra opinión
ActiveCampaign es una excelente opción para las empresas que desean aprovechar el verdadero poder del marketing por correo electrónico y la automatización. Sin embargo, puede no ser la mejor opción para principiantes debido a su complejidad.
Principales ventajas
- Automatización avanzada: Cree flujos de trabajo complejos para nutrir a los clientes potenciales y automatizar tareas.
- Potencia del marketing por correo electrónico: Envíe campañas de correo electrónico atractivas y eficaces.
- Incorporado CRM: Gestione los contactos y realice un seguimiento de las interacciones.
- Segmentación y personalización: Dirígete a grupos específicos de contactos con mensajes personalizados.
Precios
- Arranca: $15/month for 1 user.
- Más: $49/month for 1 user.
- Pro: $79/month for 3 user.
- Empresa: $145/month for 5 user.
Pros
Contras
3. Keap
Keap (formerly Infusionsoft) combines CRM with powerful marketing automation.
It’s a good choice for small businesses that want to nurture leads and automate their marketing.
Keap can be a bit pricey, but it’s a robust solution.
Libere su potencial con nuestro Tutorial Keap.
Nuestra opinión
es una opción fantástica para que las pequeñas empresas agilicen sus esfuerzos de ventas y marketing. Es fácil de usar y está repleta de funciones valiosas. Sin embargo, puede que no sea lo mejor para empresas más grandes con necesidades más complejas.
Principales ventajas
- Marketing por correo electrónico integrado: Envíe correos electrónicos específicos a su público.
- Automatización fácil de usar: Automatice tareas como el envío de mensajes de seguimiento y la asignación de clientes potenciales.
- Gestión de la cartera de ventas: Haga un seguimiento de sus operaciones e identifique oportunidades.
- Integraciones de comercio electrónico: Conecta Keap con tu tienda online para gestionar pedidos y clientes.
Precios
Keap ofrece una prueba gratuita y una estructura de precios sencilla para empezar.
- Starting at $249/month for 2 users and 1500 contacts.
Pros
Contras
4. Freshsales CRM
Freshsales is a user-friendly CRM with a focus on sales and customer engagement.
It offers features like built-in phone and email, AI-powered insights, and a visual sales pipeline.
Freshsales is a good choice for businesses that want a modern and intuitive CRM.
Libere su potencial con nuestro Tutorial de Freshsales.
Nuestra opinión
Freshsales CRM es una opción sólida para las empresas que priorizan la facilidad de uso y la asequibilidad. Es una gran manera de utilizar CRM sin una curva de aprendizaje empinada.
Principales ventajas
- Interfaz fácil de usar: Fácil de navegar y aprender.
- Teléfono y correo electrónico integrados: Conecte con los clientes directamente desde la plataforma.
- Inteligencia artificial: Obtén sugerencias y predicciones útiles.
- Precios asequibles: Ofrece un plan gratuito y planes de pago competitivos.
Precios
- Crecimiento: $9/user per month
- Pro: $39/user per month
- Empresa: $59/user per month
Pros
Contras
5. Instantly
Instantly is a CRM that helps businesses personalize their outreach and improve their email deliverability.
It offers features like email warm-up, automated email sequences, and personalized cold emails.
Instantly is a good choice for businesses that want to improve their email marketing results.
Libere su potencial con nuestro Tutorial instantáneo.
Nuestra opinión
Instantly es una herramienta valiosa para las empresas que quieren aumentar sus esfuerzos de captación. Sin embargo, es importante tener en cuenta que se trata principalmente de una plataforma de difusión, no de una solución CRM completa.
Principales ventajas
- Alcance multicanal: Conéctese con clientes potenciales a través del correo electrónico, LinkedIn, Twitter, etc.
- Mensajes personalizados: Adapte sus mensajes a cada destinatario.
- Seguimiento automatizado: Manténgase en primera línea sin mover un dedo.
- Análisis detallados: Siga sus progresos e identifique lo que funciona.
Precios
- Crecimiento: $37/month for 5000 emails
- Hypergrowth: $97/month for 100000 emails
- Light Speed: $358/month for 500000 emails
Pros
Contras
6. HubSpot
HubSpot is a popular choice for businesses of all sizes.
Es conocida por su interfaz fácil de usar y sus completas funciones.
You get a lot with HubSpot, including sales tools, marketing automation, and customer service features.
And the best part? They have a free plan that’s perfect for small businesses to get started.
If you’re looking for a well-rounded CRM with a strong reputation, HubSpot is a solid option.
Desbloquea su potencial con nuestro tutorial de HubSpot.
Nuestra opinión
HubSpot es una plataforma potente con muchas características, pero debes considerar tu presupuesto y necesidades antes de comprometerte. Es una buena opción para las empresas que quieren una solución completa y están dispuestas a invertir en ella.
Principales ventajas
- CRM gratuito: Comience con un plan gratuito con funciones básicas de CRM.
- Plataforma todo en uno: Acceda a un conjunto de herramientas de marketing, ventas y servicios.
- Amplia comunidad y recursos: Benefíciese de una gran cantidad de conocimientos y apoyo.
- Enfoque de marketing entrante: Atraiga y capte clientes potenciales con contenidos de valor.
Precios
- Free Tools: US$0 /month.
- Marketing Hub Starter: 15/month/seat
- Starter Custom Platform: $15/month/seat
- Marketing Hub Professional: $800/month/seat
Pros
Contras
7. Monday CRM
Monday CRM is a part of the Monday.com work OS.
It helps teams collaborate and manage tasks.
You can keep track of customer interactions and sales progress visually.
Libere su potencial con nuestro Monday CRM tutorial.
Nuestra opinión
Monday CRM es una buena opción para las empresas que desean un CRM visualmente atractivo y fácil de usar. Sin embargo, puede no ser la mejor para aquellas con necesidades de ventas complejas o equipos grandes.
Principales ventajas
- Interfaz visualmente atractiva: Fácil de navegar y entender.
- Flexible y personalizable: Adapte la plataforma a sus necesidades específicas.
- Funciones de colaboración: Trabaje a la perfección con su equipo.
- Integraciones con aplicaciones populares: Connect with your favorite empresa herramientas.
Precios
- Gratis: $0 Free Forever
- Básico: $9/plaza/mes.
- Estándar: $12/asiento/mes.
- Pro: $19/plaza/mes.
- Empresa: Precios personalizados en función de sus necesidades.
Pros
Contras
8. Insightly
Insightly is a customer relationship management (CRM) tool for smaller companies.
It assists in managing projects and client information.
You can also link emails directly to customer records.
Libere su potencial con nuestro Tutorial perspicaz.
Nuestra opinión
Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Principales ventajas
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integraciones con aplicaciones populares: Conéctate con tus herramientas empresariales favoritas.
Precios
- Más: $29/user/month.
- Profesional: $49/usuario/mes.
- Empresa: $99/user/month.
Pros
Contras
9. Capsule CRM
Capsule CRM offers a simple and user-friendly experience.
It focuses on managing your contacts and tracking sales opportunities.
It’s a great basic CRM for small businesses.
Unlock its potential with our Capsule tutorial.
Nuestra opinión
It’s great for its simplicity and ease of use, especially for small businesses just starting with a CRM. It helps you manage contacts and sales effectively without being overwhelming. However, it might lack some of the more advanced features that larger or growing businesses might need, and its reporting options are not as robust as some competitors.
Principales ventajas
- Simple contact management.
- Easy sales pipeline tracking.
- Se integra con muchas aplicaciones.
- Customizable fields available.
- Mobile app for on-the-go access.
Precios
- Inicio: $18/usuario/mes.
- Crecimiento: $36/usuario/mes.
- Avanzado: $54/usuario/mes.
- Lo último en: $72/usuario/mes.
Pros
Contras
How Can the Best CRM Benefit You?
- Datos de clientes centralizados: A CRM system acts as a central hub for all your customer data, providing valuable insights into customer behavior and preferences. This allows you to personalize interactions and improve customer satisfaction.
- Improved Efficiency: CRM tools automate repetitive tasks like data entry and workflow automation, freeing up your sales team to focus on building relationships and closing deals.
- Enhanced Collaboration: Good customer relationship management software facilitates seamless collaboration between sales, marketing, and customer service teams, ensuring everyone is on the same page.
- Data-Driven Decisions: With robust reporting and analytics features, CRM tools provide valuable insights into sales leads, marketing campaigns, and overall business performance, enabling you to make data-driven decisions.
- Increased Sales: By streamlining processes, improving customer engagement, and nurturing leads, the best CRM can help you generate more qualified leads and boost sales.
Guía del comprador
When compiling our list of the best CRM software, we considered the following factors:
- Características: We evaluated the core features of each CRM, including contact management, lead tracking, sales pipeline management, marketing automation, and reporting capabilities.
- Precios: We analyzed the pricing plans of each CRM, considering value for money and different budget needs.
- Facilidad de uso: We assessed the user interface and overall user experience of each CRM, prioritizing intuitive and user-friendly platforms.
- Integraciones: We examined the availability of integrations with other popular business tools and software.
- Atención al cliente: We evaluated the quality and availability of customer support channels, including live chat, email, and phone support.
- Reviews: We analyzed user reviews and ratings from various sources to understand real-world experiences and identify any recurring issues.
- Seguridad: We considered the security measures implemented by each CRM to protect sensitive customer data.
- Acceso móvil: We assessed the availability and functionality of mobile apps for accessing and managing CRM data on the go.
Conclusión
That’s a wrap on our CRM software showdown! We’ve explored the top 15 contenders vying for the title of best CRM in 2025.
Remember that the ideal choice depends on your unique needs and budget.
Take your time, explore the options, and don’t hesitate to try out free trials or demos.
With the right customer relationship management software, you can streamline your operations, boost customer satisfaction, and drive business growth.
We hope this guide helps you choose the perfect CRM to boost your customer engagement!
May your business reach new heights with the right CRM by your side.
Preguntas frecuentes
What is the best CRM for small businesses?
Several excellent CRMs cater to small businesses. HubSpot CRM offers a generous free plan with essential features. Zoho CRM is another affordable option with robust functionality. Less Annoying CRM lives up to its name with a simple, user-friendly interface ideal for small teams.
What is the difference between CRM and marketing automation?
While there’s overlap, CRM focuses on managing customer interactions and data, while marketing automation streamlines repetitive marketing tasks. Many CRMs include marketing automation features, but they may not be as comprehensive as dedicated marketing automation platforms.
Is Salesforce the best CRM for every business?
Salesforce is a powerful CRM with extensive features, but it can be complex and expensive, especially for small businesses. It best suits larger organizations with complex sales processes and a dedicated budget.
Can a CRM integrate with my other business tools?
Yes, most CRMs offer integrations with popular business tools like email marketing platforms, accounting software, and e-commerce platforms. This ensures a seamless flow of data across your different systems.
¿Cuánto cuesta un software CRM?
CRM pricing varies widely. Some offer free plans with basic features, while others charge monthly or annual subscriptions based on the number of users and features. Consider your needs and budget when choosing a CRM.
