Inicio rápido
Esta guía cubre todas las funciones de ClickFunnels:
- Empezando — Crea tu cuenta de ClickFunnels y realiza la configuración básica.
- Cómo usar Funnel Builder — Build sales funnels from pre-built templates in minutes
- Cómo usar el creador de tiendas online — Sell physical or digital products from your own store
- Cómo usar un CRM personalizable — Manage leads and clients inside one pipeline
- Cómo utilizar el marketing por correo electrónico — Send email campaigns and follow ups without extra servers
- Cómo utilizar los cursos en línea — Create online courses and run a membership site
- Cómo utilizar informes y análisis — See traffic, opt-ins, purchases, and revenue in one view
- Cómo usar la IA en los pagos — Connect a payment gateway and collect payments online
- Cómo utilizar la automatización de embudos de venta — Trigger follow ups across the apps in your workspace
- Cómo usar las páginas de destino — Publish landing pages and content pages fast
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I have used ClickFunnels for two years and tested every feature here.
Este tutorial se basa en trabajo práctico real, no en capturas de pantalla del proveedor.
ClickFunnels is a web-based SaaS platform for building an online negocio.
It helps you turn clicks into paying customers through a guided sales process.
Most people only ever touch the funnel constructor and stop there.
This guide shows you how to use ClickFunnels end to end.
Tutorial de ClickFunnels
This How to Use ClickFunnels tutorial walks through every feature, from your first funnel to advanced features most users never open.
Embudos de clic
Build high-converting sales funnels, websites, and online courses in one place. ClickFunnels handles pages, email marketing, and payments without extra tools. Start with the 14-day free trial.
Primeros pasos con ClickFunnels
Finish this one-time setup before you build anything.
Tarda unos tres minutos.
Paso 1: Crea tu cuenta
Go to the ClickFunnels site and click Sign Up.
Enter your email, then start the 14-day free trial.
✓ Control: Comprueba tu bandeja de entrada for the confirmation link.
Paso 2: Abre tu espacio de trabajo
ClickFunnels runs in the browser, so any device with Wi-Fi works.
No download is needed on desktop or mobile.
Here is what my own workspace looks like:
✓ Control: You should land on the main dashboard.
Step 3: Set Your General Settings
Open general settings and add your business name, time zone, and currency.
Connect a custom domain here so your funnels look professional.
There is no cap on how many domains one workspace can connect.
✅ Hecho: Your ClickFunnels account is ready for any feature below.
Cómo usar el creador de embudos de ClickFunnels
El Constructor de embudos is the reason most people call ClickFunnels the best funnel builder available.
Build a working marketing funnel without touching code. Here is how to use it step by step.
Step 1: Pick Your Funnel Type
Open the Funnels menu and click Create Funnel.
Choose a goal first: generating leads, selling, or hosting a seminario web.
Paso 2: Elige una plantilla
Navegar the pre-built templates for lead, summit, book, and cart funnels.
You can also build from scratch for full control.
Así es como se ve:
✓ Control: The screen should match the layout above.
Step 3: Add Your Steps
Add upsells, downsells, and an order bump to the checkout.
Name each step so your team knows the sales process at a glance.
✅ Resultado: You have a live funnel with a clear path to purchase.
💡 Consejo profesional: One funnel should equal one goal. Splitting goals across different funnels lifts conversions every time.
Cómo usar el creador de tiendas online ClickFunnels
El Creador de tiendas online lets you manage inventory, pricing, and product details from one hub.
Run a store, a cart, and a checkout page in one place. Here is how to use it step by step.
Paso 1: Añadir un producto
Open the Products app and click New Product.
Add pricing, images, and detailed information about what you sell.
Step 2: Build the Store Page
Pick a store template and drop your products onto the grid.
Así es como se ve:
✓ Control: The screen should match the layout above.
Step 3: Test the Checkout
Switch on Test Mode and place a fake order.
Confirm the receipt lands before you send real traffic.
✅ Resultado: Your store is live and ready to take orders.
💡 Consejo profesional: Add an order bump under the payment fields. It lifts average order value with zero extra traffic.
Cómo usar el CRM personalizable de ClickFunnels
El Personalizable CRM keeps every contact, deal, and note beside the funnel that created it.
Track every contact from first click to closed sale. Here is how to use it step by step.
Step 1: Open the CRM App
Add the CRM app to your workspace from the apps menu.
Every opt-in from your funnels flows in automatically.
Step 2: Build Your Pipeline
Rename the default stages to match your own sales process.
Así es como se ve:
✓ Control: The screen should match the layout above.
Step 3: Tag and Assign
Tag contacts by funnel type so segments stay clean.
Assign owners so no lead sits untouched.
✅ Resultado: Every lead now sits in a stage you can act on.
💡 Consejo profesional: Import your old contact list before launch. Warm clients convert faster than cold ones.
How to Use ClickFunnels Email Marketer
Marketing por correo electrónico sends broadcasts and automated sequences with no outside email hosting.
Reach your audience without paying for outside email hosting. Here is how to use it step by step.
Step 1: Verify Your Sending Domain
Open the Email app and add your sending domain.
Paste the DNS records into your host and wait for verification.
Step 2: Write the Broadcast
Draft your email, then pick the audience segment to receive it.
Así es como se ve:
✓ Control: The screen should match the layout above.
Step 3: Build a Follow-Up Series
Create follow-up funnels that email everyone who signed up.
Space your follow ups two to three days apart.
✅ Resultado: Your email campaigns send from your own verified domain.
💡 Consejo profesional: Write the 50/40/10 way: 50% emotion, 40% logic, 10% fear. It beats feature lists.
Cómo usar los cursos en línea de ClickFunnels
Cursos en línea lets you create, manage, and deliver a course inside the same workspace.
Host lessons, videos, and alumno access in one app. Here is how to use it step by step.
Step 1: Create the Course
Open the Courses app and click New Course.
Name it, then add your modules and lessons.
Step 2: Upload Your Lessons
Upload videos, worksheets, and quizzes to each lesson.
Así es como se ve:
✓ Control: The screen should match the layout above.
Step 3: Gate the Content
Link the course to a paid offer or a membership site.
Only buyers get access once the payment clears.
✅ Resultado: Students can log in and start learning today.
💡 Consejo profesional: Drip lessons weekly instead of all at once. Completion rates climb and refunds fall.
Cómo usar los informes y análisis de ClickFunnels
Informes y análisis shows the numbers behind every step of your marketing funnel.
Find the exact step where prospective customers drop off. Here is how to use it step by step.
Step 1: Open Funnel Stats
Click any funnel, then open the Stats tab.
You will see visitors, click-throughs, opt-ins, and conversions.
Step 2: Find the Drop-Off
Compare each step and spot where people leave.
Así es como se ve:
✓ Control: The screen should match the layout above.
Step 3: Track Ad Spend
Match advertising cost against revenue per funnel.
Kill the campaigns that lose money.
✅ Resultado: You know exactly which step is costing you sales.
💡 Consejo profesional: If your checkout page shows a high exit rate, cut form fields before touching the copy.
Cómo usar la IA de pagos de ClickFunnels
IA de pagos makes it easy to start collecting payments online without complex integrations.
Take money through Stripe or PayPal without custom code. Here is how to use it step by step.
Step 1: Connect a Payment Gateway
Open Payments AI and connect Stripe or PayPal.
No custom code or developer is needed.
Step 2: Set Your Products and Prices
Attach each product to the right price point and currency.
Así es como se ve:
✓ Control: The screen should match the layout above.
Step 3: Run a Live Test
Place one real purchase, then refund it.
This proves the checkout page charges customers correctly.
✅ Resultado: Payments hit your bank without manual invoicing.
💡 Consejo profesional: Turn on Test Mode first. A broken gateway on launch day is the costliest mistake here.
Cómo usar las automatizaciones de embudos de ClickFunnels
Embudo Automatizacións links the apps in your workspace so events trigger each other.
Let the platform handle repeat tasks while you sell. Here is how to use it step by step.
Paso 1: Elige un desencadenante
Pick the event that starts the workflow, such as a new opt-in.
One trigger per workflow keeps things readable.
Step 2: Add Your Actions
Send an email, add a tag, or push data through a custom webhook.
Así es como se ve:
✓ Control: The screen should match the layout above.
Step 3: Connect Outside Apps
Enlace Campaña activa, HubSpot, or AWeber if you already use them.
Turn the workflow on and watch the first run.
✅ Resultado: Follow ups now run while you sleep.
💡 Consejo profesional: Use the custom webhook for real-time data between ClickFunnels and outside platforms.
Cómo usar las páginas de destino de ClickFunnels
Páginas de destino gives you a drag-and-drop editor and a library of proven templates.
Launch a sales page in an afternoon, not a week. Here is how to use it step by step.
Step 1: Add a Page
Open the Pages menu and click New Page.
Pick a squeeze page, sales page, or plain content page.
Step 2: Edit in the Page Editor
Drag headlines, images, and buttons into place.
Así es como se ve:
✓ Control: The screen should match the layout above.
Step 3: Check Mobile and Publish
Switch to the mobile view and fix cramped sections.
A large share of traffic arrives on a phone.
✅ Resultado: Your landing pages load fast and read well on any screen.
💡 Consejo profesional: Run a split test on the headline first. It moves conversions more than any button colour.
Consejos y atajos profesionales para ClickFunnels
After two years using ClickFunnels daily, these are the shortcuts I actually use.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Save the page | Ctrl / Cmd + S |
| Deshacer la última edición | Ctrl / Cmd + Z |
| Copy an element | Ctrl / Cmd + C |
| Preview the page | Ctrl / Cmd + P |
Características ocultas que la mayoría de la gente pasa por alto
- Creador de embudos inteligentes: Un herramienta de IA that drafts a whole funnel from a short brief.
- Affiliate program tools: Recruit partners to sell your services and pay them automatically.
- Custom webhooks: Push order data to any outside platform the second it happens.
Here is the benefit stack I show clients before they begin:
Errores comunes que debes evitar en ClickFunnels
Mistake #1: Cramming Every Goal Into One Funnel
❌ Incorrecto: One funnel that sells a course, books calls, and grows a list.
✅ Derecha: Build different funnels, one goal each. Conversion rates climb when choices shrink.
Mistake #2: Skipping the Payment Test
❌ Incorrecto: Launching advertising before checking that the payment gateway charges correctly.
✅ Derecha: Run one live purchase, refund it, then open the doors.
Mistake #3: Ignoring Mobile Layout
❌ Incorrecto: Designing on a wide monitor and never opening the mobile preview.
✅ Derecha: Check every page on a phone-sized device before you publish.
Solución de problemas de ClickFunnels
Problem: My custom domain shows an error
Causa: DNS records point somewhere else or have not spread yet.
Arreglar: Recheck the CNAME in general settings, then wait up to 24 hours.
Problema: Los correos electrónicos terminan en la carpeta de spam.
Causa: Your sending domain is unverified, so mailboxes distrust it.
Arreglar: Verify the domain, then warm it with small email campaigns for two weeks.
Problem: Old Etison product features are missing
Causa: Legacy Etison Suite accounts sat on the older 2.0 build.
Arreglar: Migrate the workspace, then rebuild the funnel from a current template.
📌 Nota: If none of these help, contact ClickFunnels support through the in-app chat.
¿Qué es ClickFunnels?
Embudos de clic is a funnel builder that helps businesses create high-converting sales funnels, websites, and landing pages.
Think of it as a shop, a mailing list, and a checkout desk under one roof.
A sales funnel is the journey a buyer takes before they purchase.
Mira este breve resumen:
Incluye estas características clave:
- Creador de embudos: Build sales funnels from pre-built templates in minutes
- Creador de tiendas online: Sell physical or digital products from your own store
- CRM personalizable: Manage leads and clients inside one pipeline
- Marketing por correo electrónico: Send email campaigns and follow ups without extra servers
- Cursos en línea: Create online courses and run a membership site
- Informes y análisis: See traffic, opt-ins, purchases, and revenue in one view
- Inteligencia artificial en pagos: Connect a payment gateway and collect payments online
- Embudo Automatizacións: Trigger follow ups across the apps in your workspace
- Páginas de destino: Publish landing pages and content pages fast
The platform pulls sales, marketing, and customer engagement into one place.
For the full breakdown, read our Reseña de ClickFunnels.
Precios de ClickFunnels
Here is what ClickFunnels costs in 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Lanzamiento | $81/mes | Your first funnel and a small list |
| Escala | $164 al mes | Growing stores with steady traffic |
| Optimizar | $248/mes | Teams running many funnels at once |
| Dominar | $5,997/año | High-volume sellers wanting every feature |
Prueba gratuita: Yes — a 14-day free trial with no feature limits.
Garantía de devolución de dinero: Not advertised, so treat the trial as your test window.
Launch works as the basic plan for anyone starting an online business.
Every tier includes unlimited funnels and unlimited domains.
💰 Mejor relación calidad-precio: Scale — enough room to grow without paying for advanced features you will not open yet.
ClickFunnels vs. Alternativas
How does ClickFunnels work against the rest of the market?
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Embudos de clic | Selling with funnels | $81/mes | ⭐ 4.2 |
| GoHighLevel | Agencias | $97/mes | ⭐ 4.4 |
| Pipedrive | Deal pipelines | $24/mes | ⭐ 4.5 |
| Keap | Automatización | $299/mes | ⭐ 4.1 |
| HubSpot | Crecimiento integral | $20/mes | ⭐ 4.5 |
| Haga clic hacia arriba | Proyectos en equipo | $7/mes | ⭐ 4.6 |
| CRM del lunes | Visual pipelines | $15/mes | ⭐ 4.6 |
| Fuerza de ventas | Ventas empresariales | $25/mes | ⭐ 4.4 |
Selecciones rápidas:
- Mejor en general: ClickFunnels — pages, payments, and courses in one login.
- Mejor presupuesto: CRM de cápsula — cheap contact management for solo sellers.
- Ideal para principiantes: ClickFunnels — pre-built templates remove the blank page problem.
- Ideal para agencias: GoHighLevel — white-label access for every client you manage.
🎯 Alternativas a ClickFunnels
Looking for ClickFunnels alternatives? Here are the options worth a look:
- 🚀 GoHighLevel: Agency-first platform with white-label funnels, CRM, and client sub-accounts under one login.
- 💼 Pipedrive: Deal-focused CRM for teams who track a long sales process instead of one-click checkout.
- 🔥 Mantener: Pequeña empresa automation with strong follow ups, invoicing, and built-in email campaigns.
- 🏢 HubSpot: Free CRM tier plus marketing tools that scale into full enterprise reportando.
- 🎨 Gente: Lightweight contact hub for agencies and trabajadores autónomos who hate bloated CRM screens.
- ⚡ Instantáneamente: Cold outreach at volume with inbox warm-up, ideal for generating leads before a funnel.
- 🔧 Haga clic hacia arriba: Project and task management for teams running launches, not selling from landing pages.
- 📊 CRM del lunes: Visual boards for pipelines, with clear ownership on every deal and task.
- 👶 CRM cápsula: Simple, cheap CRM that beginners can set up correctly in one afternoon.
- 🌟 Perspicazmente: CRM plus project delivery, useful for services businesses tracking work after the sale.
- 💰 CRM de Freshsales: Affordable AI scoring and built-in phone, good for small sales teams on a budget.
- ⭐ Fuerza de ventas: The enterprise standard, endlessly configurable, with heavy setup and admin cost.
- 🎯 Zendesk: Support-led growth, better for ticket volume than for building high-converting sales funnels.
Para ver la lista completa, consulte nuestra Alternativas a ClickFunnels guía.
⚔️ Comparativa de ClickFunnels
Here is how ClickFunnels stacks up head to head:
- ClickFunnels frente a GoHighLevel: GoHighLevel wins for agencies reselling access. ClickFunnels wins on template quality and editor speed.
- ClickFunnels frente a Pipedrive: Pipedrive is the stronger pipeline tool. ClickFunnels actually builds the pages that create the deal.
- ClickFunnels frente a Keap: Keap has deeper automation branching. ClickFunnels is faster to launch and cheaper to start.
- ClickFunnels vs HubSpot: HubSpot has better reporting depth. ClickFunnels beats it on speed to a live sales page.
- ClickFunnels frente a la gente: Folk keeps contacts tidy. ClickFunnels adds the store, checkout, and email engine Folk lacks.
- ClickFunnels vs. Instantly: Instantly fills the top of the funnel. ClickFunnels converts that traffic once it lands.
- ClickFunnels vs ClickUp: ClickUp organizes the team. ClickFunnels sells the product. They solve different jobs entirely.
- ClickFunnels frente a Monday CRM: Monday CRM is nicer to look at. ClickFunnels ships payments and courses out of the box.
- ClickFunnels frente a Capsule CRM: Capsule is cheaper and simpler. ClickFunnels is the better funnel builder by a wide margin.
- ClickFunnels frente a Insightly: Insightly handles post-sale projects. ClickFunnels handles everything before the invoice goes out.
- ClickFunnels frente a Freshsales CRM: Freshsales costs far less per seat. ClickFunnels replaces five tools, so total spend often evens out.
- ClickFunnels frente a Salesforce: Salesforce scales further. ClickFunnels gets a small team selling this week without a consultant.
- ClickFunnels frente a Zendesk: Zendesk keeps customers happy after purchase. ClickFunnels gets them to purchase in the first place.
Empieza a usar ClickFunnels ahora
You now know how to use ClickFunnels across every major feature:
- ✅ Creador de embudos
- ✅ Creador de tiendas online
- ✅ CRM personalizable
- ✅ Marketing por correo electrónico
- ✅ Cursos en línea
- ✅ Informes y análisis
- ✅ IA de pagos
- ✅ Automatizaciones de embudos
- ✅ Páginas de destino
Siguiente paso: Pick one feature and try it today.
Most people begin with the Funnel Builder.
It takes less than five minutes to create your first funnel.
Preguntas frecuentes
¿Qué hace ClickFunnels?
ClickFunnels lets you build sales funnels, landing pages, online courses, and email campaigns in one tool. It also handles payments, so you can sell without stitching apps together.
¿Cuánto cuesta ClickFunnels?
Plans run from $81/month for Launch to $248/month for Optimize. The Dominate tier is $5,997/yr. Every plan includes unlimited funnels and unlimited domains.
¿Merece la pena usar ClickFunnels?
If it replaces your page builder, email tool, and course host, yes. If you only need landing pages, cheaper tools exist and will serve you better.
Does ClickFunnels have a free trial?
Yes. The 14-day free trial opens every feature with no limits. After it ends, you must pick a paid plan to keep your funnels live.
¿Puedo usar un dominio personalizado con ClickFunnels?
Yes. Add a custom domain under general settings and point your DNS records. There is no cap on how many domains one workspace can connect.
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