9 Best Similarweb Alternatives: Our Top Picks in 2025!

por | Última actualización Jul 15, 2025

Mejor en general
Surfer SEO
4.8
  • SERP Analyzer
  • Content Editor
  • Keyword Research
  • Grow Flow
  • Google Docs Integration
  • 7-Day Money Back
  • Paid Plans from $79
La mejor relación calidad-precio
semrush
4.5
  • SEO Toolkit
  • Content Marketing
  • Market Research Toolkit
  • Advertising Toolkit
  • Social Media Toolkit
  • Prueba gratuita
  • Paid Plans from $117.33/month
Lo más destacado
Ubersuggest Best
4.0
  • Site Audit
  • Keywords Generator
  • Traffic Estimation
  • AI Content Writer
  • Backlinks Management
  • Prueba gratuita
  • Paid Plans from $120/Lifetime
Similarweb alternatives

Feeling stuck with your current competitive analysis tool?

Perhaps Similarweb’s price tag makes you wince a little.

Maybe you need different data insights. 

We’re here to help you find that perfect fit.

Discover powerful Similarweb alternatives that won’t break the bank. This article gives you the exact information quickly.

Get ready to gain a serious edge on your competition.

What are the Best Similarweb Alternatives?

Are you focused on SEO, competitor insights, or something else entirely?

We’ve already done the hard work for you.

We researched and compiled a list of the top options.

Explore our recommendations above to find your ideal match.

1. Surfer SEO (⭐️4.8)

Looking for content that ranks?

Surfer SEO helps you create it.

It analyzes top-performing content for your keywords.

Then, it gives you actionable insights.

This tool is a favorite for content optimization.

Libere su potencial con nuestro Surfer SEO tutorial.

Also, explore our Similarweb vs Surfer SEO comparison!

surfer homepage

Nuestra opinión

surfer seo CTA

Cut your keyword research time in half! Surfer SEO streamlines the process, helping you quickly find the terms that will give your content a boost on search engines.

Principales ventajas

  • Focuses on on-page SEO.
  • Provides real-time content suggestions.
  • Offers data-driven recommendations.
  • Content Editor for live optimization.
  • Audit tool for existing content.

Precios

All the plans are annually billed.

  • Essential: $79/month
  • Scale: $175/month
  • Empresa: Contact them for pricing.
surfer pricing

Pros

  • Provides clear, actionable insights.
  • Gives clear recommendations.
  • Helps you write better content.
  • Improved my website traffic.
  • Integrates with Google Docs.

Contras

  • Focuses primarily on on-page SEO.
  • Sometimes feels a bit restrictive.
  • Not as good for creative writing.
  • The interface can be overwhelming.

2. Semrush (⭐️4.5)

Semrush is a complete marketing toolkit.

It covers SEO, content marketing, and even redes sociales.

Many digital marketers rely on it daily.

Think of it as your all-in-one competitive intelligence platform.

Libere su potencial con nuestro Semrush Tutorial.

Also, explore our Similarweb vs Semrush comparison!

image 45

Nuestra opinión

semrush logo

Seven million users saw a 152% increase in website traffic with Semrush. Could you be next? Explore it out to discover the secrets to online success.

Principales ventajas

  • A very broad range of marketing tools.
  • Offers excellent competitive analysis.
  • Provides a holistic approach to SEO.
  • Extensive keyword research.
  • Detailed site audit capabilities.

Precios

All the plans will be billed annually.

  • Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
  • Guru Plan ($208.33/month): Content Marketing Toolkit and historical data.
  • Business Plan ($416.66/month): Share of Voice, extended limits, API access, PLA, and analytics.
Semrush Pricing

Pros

  • Very complete toolset.
  • Data is very accurate.
  • Great for competitor analysis.
  • Provides deep insights.
  • Excellent site audit.

Contras

  • Can be overwhelming.
  • Learning curve is steep.
  • Some features cost extra.
  • Reports can be complex.

3. Ubersuggest (⭐️4.0)

Neil Patel’s Ubersuggest is a popular choice.

It’s great for beginners and small businesses.

You get solid data without a huge price tag.

It helps with keyword ideas and content suggestions.

Unlock its potential with our Ubersuggest Tutorial.

Also, explore our Similarweb vs Ubersuggest comparison!

image 46

Nuestra opinión

Ubersuggest CTA

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

Principales ventajas

  • Very user-friendly interface.
  • One-time payment options are available.
  • Offers comprehensive keyword data.
  • Robust keyword research.
  • Website audit for quick fixes.

Precios

  • Individual ($120/Lifetime)
  • Business ($200/Lifetime)
  • Enterprise ($400/Lifetime)
Ubersuggest Pricing

Pros

  • Very affordable pricing.
  • Easy to understand.
  • Lifetime deal available.
  • Good for beginners.
  • Clear user interface.

Contras

  • Fewer advanced features.
  • Not as comprehensive.
  • Customer support is slower.
  • Lacks some deep insights.

4. Moz (⭐️3.8)

Moz is an SEO industry veteran.

They offer reliable tools and valuable data.

Their Domain Authority metric is widely recognized.

Moz focuses on making SEO accessible to everyone.

Unlock its potential with our Moz Tutorial.

Also, explore our Similarweb vs Moz comparison!

image 47

Nuestra opinión

Moz CTA

Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!

Principales ventajas

  • Industry-standard Domain Authority.
  • Strong focus on link analysis.
  • Offers detailed site crawl reports.
  • Keyword Explorer for insights.
  • Link Explorer for backlink data.

Precios

All the plans will be billed annually.

  • Starter ($39/month)
  • Standard ($79/month)
  • Medium ($143/month)
  • Large ($239/month)
Moz Pricing

Pros

  • Trusted Domain Authority.
  • The interface is appealing.
  • Excellent link analysis features.
  • Great for local SEO efforts.
  • Good educational resources provided

Contras

  • The keyword database is smaller.
  • Competitor analysis is less in-depth.
  • Lacks content marketing features.
  • Some tools feel less robust

5. Mangools (⭐️3.5)

Mangools offers a suite of five easy-to-use SEO tools.

KWFinder for keywords is their most famous.

It’s known for its user-friendly interface.

This makes complex data simple to understand.

Unlock its potential with our Mangools Tutorial.

Also, explore our Similarweb vs Mangools comparison!

Mangools Homepage

Nuestra opinión

Mangools cta

Join over 1.1 million users who trust Mangools for their SEO. With a 153% growth in the past five years, it’s clearly working! Click to see how Mangools can boost your rankings, too.

Principales ventajas

  • Features KWFinder for keywords.
  • Offers a 10-day free trial.
  • Includes SERPWatcher for tracking.
  • Analyzes competitor links.
  • It has a sleek, easy interface.

Precios

All the plans will be billed annually.

  • Mangools Basic: $14.95/month
  • Mangools Premium: $22.45/month
  • Mangools Agency: $44.95/month
Mangools pricing

Pros

  • User-Friendly Interface
  • Cost-Effective Solution
  • Accurate Keyword Difficulty
  • Comprehensive Keyword Research
  • Reliable Rank Tracking

Contras

  • Limited Backlink Database
  • Less Advanced Features
  • Data Freshness
  • Smaller Index Size

6. SE Ranking (⭐️3.2)

SE Ranking is a versatile SEO platform.

It’s a great all-rounder.

You can track rankings, audit sites, and research keywords.

It provides a good balance of features and affordability.

Libere su potencial con nuestro SE Ranking Tutorial.

Also, explore our Similarweb vs SE Ranking comparison!

image 49

Nuestra opinión

SE Ranking logo

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

Principales ventajas

  • Precise keyword rank tracking.
  • Strong competitive research features.
  • Offers white-label reporting.
  • Comprehensive website audits.
  • Backlink monitoring and analysis.

Precios

SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)

  • Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
  • Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
  • Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
SE Ranking

Pros

  • Comprehensive Feature Set
  • User-Friendly Interface
  • Excellent Value for Money
  • Strong Customer Support
  • Flexible and Customizable

Contras

  • Limited white-labeling options
  • Occasional data discrepancies
  • Need improvement in content marketing features
  • Some features require an upgrade.

7. Ranktracker (⭐️3.0)

Ranktracker focuses on what its name suggests.

It’s excellent for tracking your keyword positions.

You can also do keyword research and site audits.

It’s a newer player, but growing fast.

Unlock its potential with our Ranktracker Tutorial.

Also, explore our Similarweb vs Ranktracker comparison!

image 51

Nuestra opinión

Ranktracker Logo

Ready to skyrocket your SEO performance? Ranktracker’s powerful features are trusted by thousands. Unleash your website’s potential – start your journey to the top today!

Principales ventajas

  • Precise keyword position tracking.
  • Monitors 43K+ cities for local SEO.
  • Offers AI-suggested keywords.
  • Daily keyword rank updates.
  • SERP feature tracking (snippets, videos).

Precios

All the plans will be billed annually.

  • Inicio: $14.00/month
  • Double Data: $34.41/month
  • Quad Data: $63.58/month
  • Hex Data: $121.91/month
Ranktracker Pricing

Pros

  • Intuitive interface
  • Accurate data
  • Comprehensive features
  • Value for money
  • Great customer support

Contras

  • It can be overwhelming for beginners
  • Limited historical data
  • No free plan
  • Occasional glitches

8. Content Raptor (⭐️2.8)

Content Raptor is designed for content creators.

It helps you research topics quickly.

You can also outline articles and optimize them.

This tool streamlines the content creation process.

Libere su potencial con nuestro Content Raptor Tutorial.

Also, explore our Similarweb vs Content Raptor comparison!

image 48

Nuestra opinión

content raptor cta

Discover how Content Raptor’s AI-driven entity optimization and integrated Google Search Console insights can streamline your SEO strategy. Access the detailed feature analysis.

Principales ventajas

  • Excellent for content optimization.
  • Integrates with Google Search Console.
  • Provides unique entity coverage score.
  • Content optimization engine.
  • Daily keyword rank tracking.

Precios

  • Free ($0)
  • Pro ($47/month)
  • Enterprise (Contact them for custom pricing)
content raptor PRICING

Pros

  • Very affordable pricing plans.
  • Excellent for content optimization.
  • The user interface is clean.
  • AI writing tools are helpful.
  • Quickly improves content quality.

Contras

  • Limited general SEO features.
  • Less competitor analysis data.
  • No technical SEO audit.
  • Smaller keyword database.

9. Ahrefs  (⭐️2.5)

Ahrefs is a powerhouse in the SEO world.

Many professionals consider it a must-have.

Its backlink data is legendary.

It offers deep insights into competitor SEO strategies.

Libere su potencial con nuestro Ahrefs Tutorial.

Also, explore our Similarweb vs Ahrefs comparison!

image 52

Nuestra opinión

Ahrefs CTA

With Ahrefs, you can discover 28.7 billion keyword ideas and analyze 267.6 million domains. Stop guessing with your SEO strategy. Create your account today and see how Ahrefs can help you acquire organic traffic growth!

Principales ventajas

  • Industry-leading backlink data.
  • The second most active web crawler after Google.
  • Offers deep competitor insights.
  • Site Explorer for competitive analysis.
  • Keyword Explorer with traffic values.

Precios

All the plans will be billed annually.

  • Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
  • Standard: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
  • Advanced: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Ahrefs Pricing

Pros

  • Comprehensive data for SEO analysis.
  • Excellent keyword research capabilities.
  • Robust backlink analysis features.
  • User-friendly interface for navigation.
  • Great for competitor insights.

Contras

  • Subscription plans can be costly.
  • Data sometimes has minor discrepancies.
  • Steep learning curve for beginners.
  • Some features lack full depth.

Guía del comprador

We know choosing the right tool for your digital marketing needs is a big deal.

To give you the best advice on alternative to similarweb options, our research followed a clear path.

Here’s how we gathered our insights:

When doing our research to find the best product, we determined using these factors:

  • Keyword Strategy Analysis: We started by understanding what seo professionals need. We looked at key phrases like website traffic analysis, competitor analysis, and keyword research. This helped us identify what truly matters to help businesses thrive. We specifically focused on finding tools that support targeted strategies and reveal keyword trends.
  • Feature Deep Dive: We delved into the robust features of each tool. What were the best capabilities for organic search traffic, traffic analytics, and web analytics? We checked if they offered detailed insights into website traffic, how to generate traffic, and options for custom reports. We also examined their ability to identify technical seo issues, perform a site audit, and offer rank tracking. Key aspects like analyzing backlinks (e.g., via ahrefs site explorer) and managing paid advertising campaigns were critical.
  • Addressing Negatives: We openly assessed what might be missing or less effective. Did the tool have data accuracy concerns? Were there gaps in providing competitive insights or understanding competitors traffic? We looked for any limitations in delivering a full picture of seo performance or market positioning.
  • Support and Community: We investigated the level of support offered. Do they offer a community, customer support, or a clear refund policy? This is crucial for long-term use and problem-solving, especially for understanding competitor strategies and gaining audience insights. We also considered if the analytics tool could effectively help improve search rankings and understand search intent.
  • Pricing Evaluation: We carefully analyzed how much traffic they could estimate and the cost. We considered pricing structures to ensure the tools provided good value for businesses focused on gaining a competitive edge and boosting their search engine rankings. We also considered features for optimizing advertising strategies and gaining traffic insights across general web traffic.
  • Competitive Landscape Understanding: We evaluated each tool’s effectiveness for comprehensive competitor analysis tools. This included their ability to evaluate competitors and offer an all-in-one solution. We looked for features providing accurate data on competitors websites, keyword performance, and other key metrics.

Conclusión

So, there you have it! We’ve covered some of the best Similarweb alternatives out there for 2025.

Choosing the right powerful tool for search engine optimization is super important.

It helps you understand your market and beat the competition.

Whether you need deep insights into organic traffic, understanding traffic sources, finding your target audience, or using advanced analytics to develop strategies, there’s a tool for you.

We looked at options based on search volume and related keywords, helping you get accurate traffic estimates.

Our goal was to give you the clearest picture to gain insights into website performance.

We want you to feel confident making a smart choice for your digital marketing strategy.

Preguntas frecuentes

Many Similarweb alternatives offer robust backlink analysis. Ahrefs is widely known for its extensive backlink database and powerful explorer features.

How do Similarweb alternatives help?

They offer valuable insights into website traffic, keyword rankings, and effective marketing strategies. These tools allow for in-depth competitor research to inform your business decisions.

Are there user-friendly Similarweb alternatives for research?

Yes, many research tool options are user-friendly, like Mangools and Ubersuggest. They simplify complex market research data for easier understanding.

How do these tools compare to what Similarweb offers?

While Similarweb offers broad market intelligence, alternatives often specialize. Some excel in SEO tool features, such as organic search or site audit, while others excel in all-in-one dashboards.

Absolutely. These intelligence tool options analyze market trends and competitor data, providing actionable insights to help businesses optimize their marketing strategies.

Fahim Joharder

Fahim Joharder

Autor

Entusiasta de la tecnología y escritor apasionado por la IA y las innovaciones de software. Simplifica temas complejos para ayudar a los lectores a mantenerse a la vanguardia del mundo digital.

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