⚡ Quick Verdict:
- Preisgestaltung: HubSpot starts at $0/month with Free Tools. Nutshell CRM starts at $13 per user per month.
- Ideal für: HubSpot suits sales and marketing teams that want one crm platform. Nutshell CRM suits small B2B sales teams.
- Hauptunterschied: HubSpot offers a free crm with unlimited users. Nutshell has no free version at all.
- Our pick: HubSpot, rated 4.0 against 2.8. The free plan alone gives smaller businesses more room to grow.
The cheaper crm software is not always the smaller commitment.
Nutshell CRM asks $13 per user before you store a single contact.
HubSpot asks nothing until you outgrow its free features.
That gap shapes almost every other decision here.
Here is how both crm tools compare for a growing business.
Überblick
This HubSpot vs Nutshell CRM comparison covers pricing, core features, and ease of use.
We also break down who each crm fits best.
Our writers spent hands-on time with both platforms.
Those notes appear in the “What Our Team Noticed” sections below.
The rest draws on published specs, documentation, and G2 reviews.
Was ist HubSpot?
HubSpot is a customer relationship management platform for sales and marketing teams.
Its interconnected hubs unify customer interactions across marketing, sales, and service departments.
Marketing Hub, Sales Hub, and Service Hub sit on one shared contact record.
The free crm supports up to one million contacts and unlimited users.
HubSpot CRM connects with over 500 business apps, including Google Workspace and Microsoft 365.
Over 750,000 customers use it weekly to manage campaigns and communications.
🏆 Winner: HubSpot
Start with contact management, deal tracking, and email marketing at no cost. Add a paid seat only when your business grows into it.
HubSpot-Preise
HubSpot offers a free tier plus seat-based paid plans. Here is the current lineup.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Kostenlose Tools | 0 €/Monat | Kleinunternehmen teams testing a free crm |
| Marketing Hub Starter | 15 $/Sitzplatz/Monat | Solo marketers running email campaigns |
| Starter-Kundenplattform | 15 $/Sitzplatz/Monat | Teams that want sales, marketing, and service together |
| Marketing Hub Professional | 800 $/Sitzplatz/Monat | Marketing teams needing custom reports and deep Automatisierung |
Pricing verified August 2026.
💡 Preishinweis: Our research file lists a Professional plan near $1,080 per month and enterprise plans near $4,000 per month. Our verified data shows $800/seat/month for Marketing Hub Professional and no separate Enterprise line. Check HubSpot’s pricing page for your exact seat mix.
Kostenlose Testversion: The Free Tools plan runs indefinitely with no credit card. Paid tiers offer trials on request.
Geld-zurück-Garantie: HubSpot requires an annual commitment on paid subscriptions, even with monthly billing. Refunds follow the contract terms.
📌 Notiz: The Starter plan includes 1,000 marketing contacts. Each additional thousand costs $50 per month.
⚠️ Warnung: HubSpot’s pricing gets complicated once you mix and match hubs. Costs escalate quickly at scale, and G2 reviews often flag that as the main frustration.
Key Benefits of HubSpot
Here is what makes HubSpot’s crm worth a look:
- A real free plan: HubSpot’s free crm holds a million contacts with unlimited users. One deal pipeline and one team are included.
- Marketing tools built in: Email marketing, landing pages, and website pages ship with the platform. No add-on purchase is needed to start.
- Universal Posteingang: Live chat, chatbots, and Facebook Messenger feed one shared thread. Your support team answers from a single view.
- HubSpot Academy: A large library of courses covers inbound marketing and the sales process. It shortens onboarding for new hires.
- Deep integrations: Over 500 business apps connect natively, including Salesforce, Gmail, and Outlook. Data flows without custom code.
- Breeze AI: Recent updates automate repetitive tasks like email drafting and data enrichment. That saves time on lead nurturing.
- Room to scale: Custom properties, custom objects, and custom reports unlock as you move up. The same records carry over.
What Our Team Noticed
Unser Schriftsteller signed up for HubSpot’s free tier and spent several days building a pipeline. Here is what stood out from that hands-on time:
The walkthrough below covers the same setup in video form.
HubSpot Pros & Cons
✅ Vorteile
- Free plan supports one million contacts and unlimited users
- Integrates with over 500 business applications
- Clean visual dashboard shows the full sales funnel in real time
- HubSpot Academy training shortens onboarding for new users
- Email marketing, tracking, and landing pages are built in
❌ Nachteile
- Paid tiers get expensive quickly as your team scales
- The free version has no live customer support
- Advanced features carry a steep learning curve
- Customization feels rigid next to developer-focused platforms
Was ist Nutshell CRM?
Nutshell CRM is a cloud-based crm platform for small to mid-sized B2B sales teams.
It bundles pipeline tracking, sales automation, and email marketing in one place.
The design favors simplicity over depth, so most people are productive within days.
Every plan ships with unlimited CRM contacts and no data limits.
Nutshell connects with Google Workspace, Microsoft 365, and Slack.
Zapier adds over 5,000 more apps for teams with unusual workflows.
The video below walks through the interface in more detail.
Runner Up: Nutshell CRM
Built for small B2B sales teams that want fast setup. Free data migration and live support come with every plan.
CRM-Preisübersicht
Nutshell CRM plans are sold per user. There is no free tier.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Stiftung | 13 US-Dollar/Nutzer/Monat | A single user or tiny team tracking one pipeline |
| Wachstum | 25 $/Nutzer/Monat | Teams needing multiple pipelines and personal email sequences |
| Pro | 42 $/Nutzer/Monat | Sales teams wanting the full Berichterstattung suite and email templates |
| Geschäft | 59 $/Nutzer/Monat | Growing teams with custom fields and advanced automation needs |
| Unternehmen | 79 $/Nutzer/Monat | Larger companies needing an Prüfung log and sales territories |
Pricing verified August 2026.
Kostenlose Testversion: Nutshell offers a free 14-day trial. No free plan follows the trial.
Geld-zurück-Garantie: Nutshell does not publish a blanket refund window. Cancel before renewal to avoid the next charge.
📌 Notiz: Free data migration and free live support come with every tier. Competitors often charge extra for that help.
⚠️ Warnung: Per-seat billing adds up fast. A five-person team on Pro pays $210 per month before any add-ons.
Wichtigste Vorteile von Nutshell CRM
Here is where Nutshell earns its place:
- Minimal learning curve: Nutshell is rated among the easiest crm software for small teams. Most people are productive within days.
- Kostenloser Live-Support: Live chat and email support cover every customer. Enterprise buyers get priority handling.
- Four pipeline views: Board, List, Map, and Chart views track deals through each stage. Drag-and-drop moves cards between stages.
- Marketing without add-ons: Email marketing, landing pages, and web forms are included. Web forms add leads automatically.
- Lead discovery tools: ProspectorIQ and VisitorIQ identify companies visiting your site. That surfaces prospects you never contacted.
- Easy data import: You can import contacts from any source using a CSV file. Migration help is free.
- Solid mobile app: The iOS and Android app earns praise in user reviews. Calendar sync and click-to-call work on the go.
What Our Team Noticed
Our writer ran a trial account and moved a handful of test deals through the funnel. Here is what stood out:
Kurzgefasst: Vorteile und Nachteile von CRM
✅ Vorteile
- Free data migration and live support on every plan
- Unbegrenzte CRM-Kontakte ohne Datenbeschränkungen
- Short learning curve for small B2B sales teams
- Marketing features included without paid add-ons
❌ Nachteile
- No free plan, so costs start on day one
- Die Automatisierung ist weniger fortgeschritten als bei HubSpot oder Salesforce.
- Email attachment handling draws complaints in user reviews
- Reporting depth trails larger crm platforms
Funktionsvergleich
Both platforms cover the same core jobs. The depth is where they split.
We compare eleven areas below, from contact records to what each plan costs.
| Besonderheit | HubSpot | Nutshell CRM |
|---|---|---|
| Startpreis | 0 €/Monat | 13 US-Dollar/Nutzer/Monat |
| Kostenloser Plan | ✅ | ❌ |
| Contact Limit | 1 million (free) | Unbegrenzt |
| Multiple Pipelines | ✅ (bezahlt) | ✅ (Growth and up) |
| E-Mail-Marketing | ✅ | ✅ |
| KI-Automatisierung | ✅ Breeze AI | ✅ Treffen summaries |
| Angebote & Rechnungen | ✅ (bezahlt) | ✅ |
| Live Support on Entry Plan | ❌ | ✅ |
| Native Integrationen | 500+ | Core apps + Zapier |
| Am besten geeignet für | Growing sales and marketing teams | Kleine B2B-Vertriebsteams |
1. Kontaktmanagement
HubSpot: The free tier stores up to one million contacts with unlimited users. Each record shows emails, calls, and deal history on one timeline. Custom properties and custom objects let you shape records around your own sales process.
Nutshell CRM: Contact management comes with unlimited CRM contacts on every tier. Calendar sync and click-to-call sit beside each record. Custom fields arrive on higher plans, so entry-level users work with a fixed layout.
2. Vertriebspipeline-Management
HubSpot: The free plan includes one deal pipeline for one team. Its visual dashboard gives sales leaders a real-time view of the whole funnel. Extra pipelines require a paid tier.
Nutshell CRM: Sales pipeline management uses drag-and-drop boards. You can switch between Board, List, Map, and Chart views to read the same deals differently. Multiple pipelines unlock on the Growth plan.
3. Vertriebsautomatisierung
HubSpot: Workflow automation handles lead routing, task creation, and follow-up notifications. Breeze AI drafts emails and enriches records. The catch is that the strongest rules live on the Professional plan.
Nutshell CRM: Sales automation covers lead routing and follow-up reminders. It reduces time-wasting admin for a small team. G2 reviews note the rules are less advanced than HubSpot and Salesforce.
4. Email Marketing and Sequences
HubSpot: HubSpot’s marketing side includes campaigns, email tracking, and landing pages. Marketing Hub adds website pages and lead nurturing sequences. This is the strongest argument for inbound marketing teams.
Nutshell CRM: You can build lists, send bulk email, and run drip campaigns. Personal email sequences and email templates arrive on higher tiers. Reviewers do ask for better email attachment handling.
⚠️ Warnung: HubSpot’s free plan caps automated emails and email tracking notifications. Check those limits before you plan a campaign around them.
5. AI Automation
HubSpot: The Breeze AI suite automates repetitive work like drafting emails and enriching contact data. It runs across marketing, sales, and service records. That breadth is hard to match at this price.
Nutshell CRM: Nutshell folds AI into revenue-driving tasks rather than general writing. The focus stays narrow and practical. Teams wanting broad KI-Tools will find less here.
6. Team Collaboration and Meeting Notes
HubSpot: A universal inbox pulls live chat, Chatbots, and Facebook Messenger into one thread. Everyone sees the same customer experience history. Notes and mentions keep the support team aligned.
Nutshell CRM: Shared timelines and @mentions keep a small team on the same page. G2 reviews single out the reminder functions.
Nutshell also summarizes calls automatically, which is shown below.
7. Berichterstattung und Analyse
HubSpot: Dashboards track pipeline health, campaign performance, and customer success signals. Custom reports arrive on paid tiers. Reporting is one reason larger teams stay after outgrowing the free crm.
Nutshell CRM: Dashboards cover sales KPIs and rep performance. The full reporting suite sits on the Pro plan and above. Foundation buyers get a thinner set of charts.
8. Integrationen
HubSpot: Over 500 business applications connect natively, including Salesforce, Gmail, and Google Workspace. Native depth means fewer middleware bills. This is a clear gap between the two.
Nutshell CRM: Native links cover Google Apps, Microsoft 365, Outlook, Slack, MailChimp, and Zendesk. Zapier extends that to over 5,000 apps. Most connections run through that bridge rather than direct integration.
9. Quotes, Invoices, and Support
HubSpot: Quotes and payment tools sit inside paid tiers. The free version has no live customer support, so you rely on the knowledge base. That gap frustrates people who need an answer today.
Nutshell CRM: Quotes and invoices are built in, so clients get documents without a second tool. Free live support covers every plan.
Nutshell’s support setup is worth a closer look.
10. Content and E-Commerce Tools
HubSpot: Content arrangement tools handle blog posts, website pages, and landing pages. That turns the crm into a publishing hub for inbound marketing.
HubSpot also handles online selling, which the block below covers.
Nutshell CRM: Landing pages and web forms are included, and forms add leads to the system automatically. There is no e-commerce management layer. Nutshell stays a sales tool rather than a website engine.
11. Preisgestaltung und Kosten
Here are the plans side by side.
| Stufe | HubSpot | Nutshell CRM |
|---|---|---|
| Frei | Free Tools: $0/month | ❌ Keine |
| Eintrag | Marketing Hub Starter: $15/seat/month | Grundvoraussetzung: 13 $/Nutzer/Monat |
| Mitte | Starter Customer Platform: $15/seat/month | Wachstum: 25 $/Nutzer/Monat |
| Fortschrittlich | Marketing Hub Professional: $800/seat/month | Pro: 42 $/Nutzer/Monat |
| Spitze | — | Business: $59, Enterprise: $79/user/month |
HubSpot: The entry point is free, and $15 per seat covers most starter needs. The jump to Marketing Hub Professional at $800 per seat is steep. Budget for that cliff before you commit.
Nutshell CRM: Pricing climbs in even steps from $13 to $79 per user per month. There are no surprise cliffs. There is also no way to test it long-term without paying.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| Zero starting cost | HubSpot | Free plan, unlimited users |
| Schnellste Einrichtung | Nutshell CRM | Productive within days |
| Inbound marketing | HubSpot | Landing pages and campaigns built in |
| Live help on a cheap plan | Nutshell CRM | Free live support on every tier |
| Deep integrations | HubSpot | 500+ native business apps |
| Predictable per-seat billing | Nutshell CRM | Even $13 to $79 steps |
💰 Ihr Budget
HubSpot costs nothing until you need paid plans. Nutshell charges from the first person you add.
🔌 Dein Tech-Stack
HubSpot connects natively to more business apps. Nutshell leans on Zapier for anything beyond the core list.
📝 Ihr Verkaufsprozess
Nutshell fits a straight B2B pipeline you can execute without setup work. HubSpot fits teams blending marketing and sales in one funnel.
🎓 Dein Erfahrungslevel
Nutshell has the shorter learning curve for a first crm. HubSpot Academy closes that gap if you invest the training time.
🆓 Kostenlose Testversionen und Demos
Nutshell gives you 14 days to decide. HubSpot’s free features run with no deadline at all.
🛟 Supportoptionen
Nutshell includes live chat and email support everywhere. HubSpot reserves live help for paid customers.
Umstellungsleitfaden
Already on one of these? Here is what changes when you move.
🔄 Switching from HubSpot to Nutshell CRM?
✅ Was Sie davon haben:
- Free live support on the cheapest plan
- Unlimited contacts with no tier-based caps
- Quotes and invoices without a paid upgrade
❌ Was Sie verlieren werden:
- The free tier and its unlimited users
- 500+ native integrations and the universal inbox
- Website pages and e-commerce management
📋 So wechseln Sie:
- Export contacts and deals from HubSpot as CSV files
- Start the free 14-day Nutshell trial
- Ask for free migration help and import your data
🔄 Switching from Nutshell CRM to HubSpot?
✅ Was Sie davon haben:
- A free plan that holds a million contacts
- Marketing Hub, Sales Hub, and Service Hub on one record
- Breeze AI and deeper workflow automation
❌ Was Sie verlieren werden:
- Live support unless you pay for it
- Map and Chart pipeline views
- Predictable per-user costs as you scale
📋 So wechseln Sie:
- Export your Nutshell contacts and pipeline to CSV
- Create a free HubSpot account and run the guided setup
- Import records, then rebuild your automation rules
What Our Review Didn’t Cover
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise deployments, custom API work, or data Sicherheit audits at scale. Our notes reflect the August 2026 versions of both products, and features change often. If you manage 50 or more seats, your priorities will differ from what we covered here.
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Preisgestaltung | HubSpot |
| 🚀 Kernfunktionen des CRM | HubSpot |
| 📈 Marketing Tools | HubSpot |
| 🎯 Reporting & Analytics | HubSpot |
| 👶 Benutzerfreundlichkeit | Nutshell CRM |
| 🛟 Support-Zugang | Nutshell CRM |
| 🔌 Integrationen | HubSpot |
| 🏆 Gesamtsieger | HubSpot |
🏆 WINNER: HUBSPOT
HubSpot wins 5 out of 7 categories.
Ideal für: free crm users, inbound marketing teams, and companies planning for business growth
HubSpot and Nutshell CRM are aimed at different buyers. HubSpot is a full customer relationship management suite that grows with you.
Nutshell is a focused sales tool for a small B2B team that wants to skip setup and start selling.
Nutshell wins on ease of use and support access, and those matter more than spec sheets suggest.
But HubSpot’s free crm removes the risk from the decision. You can build real customer relationships, win new customers, and only pay once the tool has proven itself.
More of HubSpot Compared
Here is how HubSpot lands against other crm software choices:
HubSpot punktet in folgenden Bereichen: a genuinely free entry tier, faster onboarding for non-technical staff, and bundled marketing tools
Salesforce punktet bei: deeper customization for developers, enterprise reporting depth, and territory-level permissions
HubSpot vs Pipedrive
HubSpot punktet in folgenden Bereichen: free-tier contact limits, content and landing page building, and native app count
Pipedrive gewinnt in: a lighter deal-first interface, cheaper mid-tier seats, and quicker pipeline configuration
HubSpot vs Keap
HubSpot punktet in folgenden Bereichen: scaling past a small team, free onboarding through Academy, and broader analytics
Keap gewinnt durch: built-in invoicing for service businesses, simpler automation Bauherren, and coaching-style setup help
HubSpot punktet in folgenden Bereichen: email marketing depth, customer service tooling, and contact-record history
Montags-CRM-Erfolge bei: the ability to customize board layouts, cross-department project views, and visual work tracking
Mehr zu Nutshell CRM im Vergleich
And here is where Nutshell CRM sits against its closest rivals:
Nutshell CRM vs Kapsel CRM
Nutshell CRM punktet mit: included email marketing, four pipeline views, and free migration assistance
Capsule CRM punktet mit: a free starter tier, lower entry pricing, and a lighter contact database
Nutshell CRM vs. Freshsales CRM
Nutshell CRM punktet mit: live support at every price point, VisitorIQ lead discovery, and simpler day-one setup
Freshsales CRM punktet mit: built-in phone and chat channels, AI lead scoring, and a free entry plan
Nutshell CRM punktet mit: drag-and-drop pipeline speed, quotes and invoices, and cheaper entry seats
Insightly punktet in folgenden Bereichen: project delivery tracking after the sale, custom app building, and deeper record relationships
Nutshell CRM vs ActiveCampaign
Nutshell CRM punktet mit: pipeline clarity for reps, flat per-user pricing, and faster onboarding
ActiveCampaign ist in folgenden Bereichen führend: automation branching depth, campaign segmentation, and email deliverability tooling
Häufig gestellte Fragen
Wofür eignet sich HubSpot CRM am besten?
HubSpot CRM is best for sales and marketing teams that want contacts, campaigns, and deals in one system. HubSpot Marketing Hub makes it especially strong for inbound work.
Ist HubSpot CRM wirklich kostenlos?
Yes. HubSpot’s free CRM holds one million contacts with unlimited users. Paid seats start at $15 per month, and costs rise sharply at the Professional tier.
Ist Nutshell ein gutes CRM-System?
Yes, for small B2B sales teams. It is quick to learn, includes free live support, and starts at $13 per user per month with no free tier.
Ist Salesforce oder HubSpot besser?
Salesforce suits large enterprises needing deep customization. HubSpot is easier to learn and helps small teams nurture relationships without developer help.
Which is the best CRM for a small business?
For most small businesses, HubSpot’s free plan wins. Nutshell CRM and Zoho CRM are solid HubSpot alternatives if you prefer flat per-user pricing or bundled professional services support.
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