Looking for the most reliable way to collect public web data in 2025?
Whether you’re a data-driven business, developer, or researcher, Bright Data stands out as the industry leader.
With over 72 million IPs, AI-powered scraping tools, and unmatched success rates, it’s trusted by Fortune 500 companies and startups alike.
In this review, we’ll explore why Bright Data is the go-to platform for scalable, ethical, and efficient web data collection.
So, is Bright Data the top platform for web data in 2025?
We’ll give you a clear, no-nonsense breakdown so you can decide if Bright Data is the solution you’ve been looking for.
With a vast network of over 72 million residential IPs, Bright Data provides a 99.9% scraping success rate. Read our full review and see why 15,000+ customers rely on their powerful platform.
What is Bright Data?
One of the top platforms for gathering web data is Bright Data.
Think of it as a tool that helps you gather public web data from all over the internet.
It’s built on a huge data infrastructure and offers a reliable data collection solution for businesses and developers.
The core of Bright Data is its vast proxy network.
A proxy server acts like a middleman between your computer and the websites you visit.
This helps you get around blocks and access information that might be restricted.
Bright Data offers different types of proxy servers, including mobile proxies, datacenter proxies, and ISP proxies.
With these tools, the Bright Data team helps you collect the public web data you need.
In short, Bright Data provides the infrastructure to obtain the data you need from the web, quickly and reliably.
Who Created Bright Data?
Bright Data was co-founded by Ofer Vilenski und Derry Shribman in 2014.
At the time, the company was known as Luminati Networks.
Their vision was simple: to make the internet more transparent.
They believed that public web data should be accessible to everyone, helping to create a level playing field for businesses.
The company grew from a small group of engineers to a global leader, eventually changing its name to Bright Data to better reflect its mission of shining a light on data.
Top Benefits of Bright Data
Bright Data is the most comprehensive web data platform in 2025, offering:
- 72M+ ethically sourced IPs (residential, mobile, ISP, datacenter)
- AI-powered tools like Web Unlocker & Web Scraper API
- Pre-collected datasets & eCommerce insights
- Custom scraping solutions & dedicated support
- Perfect for businesses needing reliable, scalable, and legal data extraction.
Best Features of Bright Data
Bright Data isn’t just a proxy provider; it’s a complete web data platform with a powerful suite of tools.
Here are some of the best features that set Bright Data apart.
1. Web Unlocker
Bypass Any Website, Automatically
Say goodbye to CAPTCHA, IP bans, and geo-blocks.
Web Unlocker uses AI to automatically navigate anti-bot systems, ensuring your data requests succeed — no manual intervention needed.
Please do this for all major features: Datasets, Web Scraper API, SERP API, etc
2. Datasets Marketplace
Tired of doing all the work yourself?
The Datasets Marketplace offers pre-collected data sets that you can buy and use immediately.
You get access to a massive library of public data that has already been collected, cleaned, and organized.
This feature saves companies time and bandwidth, giving them instant access to datasets for various industries and use cases.
3. Web Scraper API
This API simplifies the web data collection process.
Instead of building and maintaining a complex data infrastructure.
You can use the Web Scraper API to collect data with just a few lines of code.
It handles the difficult parts of web scraping, so you can focus on what you’ll do with the data.
4. Web Unlocker
This is one of Bright Data’s most powerful tools.
It is an AI-powered product that automatically handles all the tough stuff, like CAPTCHA, IP blocks, and website changes.
The Web Unlocker utilizes various proxy types and smart systems to ensure your data requests succeed almost every time, saving you a lot of effort.
5. Massive & Diverse Proxy Network
For tasks that require speed and high volumes of data, data center proxies are the answer.
These proxies are very fast and reliable, making them perfect for large-scale data collection on websites that don’t have strong anti-bot measures.
You can obtain datacenter IPs from multiple locations worldwide.
6. ISP Proxies
ISP proxies, also known as static residential proxies, offer a blend of speed and reliability.
These are IP addresses provided by an Internet Service Provider (ISP) and are not shared with other users.
You get dedicated residential IPs that offer the speed of data center proxies with the legitimacy of a residential proxy.
7. Residential Proxies
This is Bright Data’s most well-known product.
The residential proxy network consists of millions of real residential IPs.
This means your data requests come from a genuine IP, making them very difficult for websites to detect and block.
This is the best tool for a high-quality web scraping experience on any website.
8. ECommerce Insights
ECommerce Insights is a service that uses AI agents and pre-collected data sets to give companies a deep look into their market.
This feature is great for businesses in the retail industry.
It provides deep insights into competitor pricing, product trends, and market share so that you can make smarter Unternehmen decisions.
9. SERP API
The SERP API is specifically designed for collecting search engine results page (SERP) data.
It allows you to get real-time results from search engines like Google, with city-level targeting, so you can see what users in specific cities or locations are seeing.
It’s perfect for SEO research and monitoring.
10. Crawl API
The Crawl API lets you map out an entire website’s structure with a single request.
It is a simple and powerful tool that crawls a site and gives you back the full content in an easy-to-use format.
This is great for gathering a lot of public data from a single domain.
You want to understand both the strengths & weaknesses of a product before making a decision. This section breaks down the pros and cons to give you a balanced view.
Preisgestaltung
Bright Data’s pricing is highly flexible and depends on the product and usage.
Instead of a single model, they offer “pay-as-you-go” options, monthly subscriptions, and custom enterprise plans.
The more you commit to a monthly plan, the lower your per-unit cost becomes.
Here is a breakdown of the current pricing for their main products.
| Plan | Starting Price |
| Web Unblocker | $1.05 |
| Web Scraper API | $0.79 |
| SERP API | $1.05 |
| Browser API | $5.88 |
| Datasets | $2.5 |
| Scraping Functions | $2.8 |
| Residential Proxies | $2.94 |
| Unlimited ISP Proxies | $1.3 |
| Unlimited Datacenter Proxies | $0.90 |
| Mobile Proxies | $5.88 |
| Bright Insights | $1000 |
| Custom Scraper | $400 |
Who Can Benefit from Bright Data?
Bright Data’s powerful tools are not just for developers; they are used across a wide range of industries to gather public web data and gain a competitive advantage.
Here are some case studies to show how different teams can benefit from Bright Data.
1. E-commerce
E-commerce businesses use Bright Data to stay ahead of the competition.
They track competitor pricing, monitor product availability, and analyze customer reviews across different websites.
This helps them optimize their own pricing, manage inventory, and improve product offerings based on real-time market data.
2. Marketing & SEO
Marketing and SEO teams rely on Bright Data’s SERP API to get a clear picture of the search landscape.
They monitor search engine results pages (SERPs), track ad placements, and follow keyword trends.
By collecting this public data, they can optimize their content and campaigns for better visibility.
3. AI & ML Teams
AI and machine learning teams need vast amounts of high-quality data to train their models.
Bright Data provides a solution by offering custom, structured datasets and APIs that can collect real-time web data from various sources.
This ensures their models are trained on accurate and up-to-date information.
4. Media & Research
Journalists, researchers, and media outlets use Bright Data to gather information at scale.
They can collect real-time data from news sites, forums, and soziale Medien.
This helps them analyze public opinion, track trends, and conduct in-depth research on a wide range of topics.
5. Finance
In the finance industry, every piece of information is valuable.
Financial firms use Bright Data to analyze market sentiment, monitor stock trends, and collect financial data from various public sources.
This “alternative data” helps them make more informed investment decisions and get deep insights into market behaviors.
Pro und Kontra
You want to understand both the strengths & weaknesses of a product before making a decision.
This section breaks down the pros and cons to give you a balanced view.
Profis
Nachteile
Bright Data Alternatives
While Bright Data is a powerful solution, it’s not the only player in the web data market.
Several other companies offer a similar services, each with its own strengths and pricing models.
Depending on your specific needs, one of these alternatives might be a better fit for you.
- Oxylabs: A direct competitor to Bright Data, Oxylabs is known for its large proxy network and advanced web scraping solutions. They are often praised for their user-friendly interface and competitive pricing, making them a strong choice for businesses of all sizes.
- Smartproxy: This provider is a popular choice for those looking for a balance of features and affordability. Smartproxy offers a range of proxy types and scraping tools, and its dashboard is known for being easy to use, which is great for small businesses or beginners.
- Zyte (formerly Scrapinghub): Zyte is a well-established name in the web scraping industry. It offers a comprehensive platform that includes proxies, a powerful scraping API, and a custom crawling service. Zyte is often a good option for developers and companies that need a highly customizable scraping infrastructure.
- ScrapingBee: If you are a developer looking for a straightforward, easy-to-use API for web scraping, ScrapingBee is a good choice. It simplifies the process by handling proxies, headless browsers, and retries for you, so you can focus on getting the data you need without the technical headaches.
When looking at web data platforms, it’s helpful to see how they stack up against the competition.
Here’s a brief look at some of the most popular alternatives and their standout features.
| Eigenschaften | Bright Data | Oxylabs | Smartproxy | Zyte | ScrapingBee |
| Proxy Network Size | Largest (72M+ IPs) | Large (100M+ IPs) | Large (60M+ IPs) | Large (20M+ IPs) | Medium (10M+ IPs) |
| AI-Powered Web Unblocking | Yes (Web Unlocker) | Yes (Web Unblocker) | Yes (Web Unblocker) | Yes (AI Scraping) | No (Handles via API) |
| Datasets Marketplace | Yes | Yes | No | No | No |
| Dedicated Account Manager | Yes | Yes | No | No | No |
| Pay-as-you-go & Plans | Yes | Yes | Yes | Yes | Yes |
| Ease of Use for Beginners | Mittel | Mittel | High | Mittel | High |
| Advanced Geotargeting | Yes (City, ASN) | Yes (City, ASN) | Yes (City, ASN) | Yes (City) | Yes (Country) |
| Headless Browser Included | Yes (Scraping Browser) | Yes (Headless Browser) | No | Yes (via API) | Yes (via API) |
Personal Experience with Bright Data
When our team needed to conduct a deep lookup of market trends for a client, we turned to Bright Data.
We needed to collect a massive amount of public data from competitor websites across various countries to give the client a competitive edge.
This was a complex task, and we knew we couldn’t do it with simple tools.
We used the MCP server to manage our requests, which allowed us to control our usage and pay only for what we needed.
The client, a private equity firm called EMK Capital, was impressed with the level of detail we were able to provide.
Here’s how Bright Data helped us achieve our goals:
- Advanced Location Targeting: We were able to target specific websites based on their country location, which gave us accurate, localized data that was crucial for our deep lookup.
- Web Unlocker: The Web Unlocker was a lifesaver. It handled all the anti-bot measures, allowing us to get the data we needed without getting blocked.
- Scalable Usage: The platform’s pay-as-you-go model allowed us to scale our data collection efforts up or down as needed, ensuring we didn’t overpay for our usage.
- Reliable Data: The combination of dedicated residential IPs and the powerful proxy network ensured that the data we collected was reliable and of high quality.
- Datasets Marketplace: Instead of starting from scratch on some common data points, we leveraged Bright Data’s pre-collected data sets, which saved us a lot of time and resources.
Abschließende Überlegungen
Bright Data is a powerful and reliable solution for serious web data needs.
While its pricing and complex features might be overwhelming for beginners or small projects, its performance is top-notch.
With unmatched proxy infrastructure, AI-driven scraping tools, and enterprise-grade support, it’s the smartest investment for data-driven success.
Ready to experience the power of Bright Data?
Häufig gestellte Fragen
Is Bright Data legal and ethical to use?
Yes. Bright Data is fully committed to legal compliance, including GDPR and CCPA. They only collect publicly available data. They also have a strict Acceptable Use Policy that prohibits illegal activities, and they encourage users to report any misuse.
What is the Web Unlocker and how does it work?
The Web Unlocker is an AI-powered tool that bypasses website blocks and CAPTCHA. It uses an advanced system to automatically manage proxies and retry requests, ensuring you can access the public data you need with a high success rate.
Does Bright Data offer a free trial?
Yes, Bright Data offers you a free trial for all its products. The trial allows you to test their various services, including their proxy networks and APIs, so you can see how they fit your specific project needs before you commit to a plan.
How does Bright Data’s pricing work?
Bright Data uses a flexible “pay-as-you-go” model for many of its products, where you pay based on your usage. They also have monthly commitment plans which offer lower rates per GB, IP, or request for users with higher volume needs.
What is the difference between Bright Data’s proxy types?
Bright Data offers several proxy types. Residential proxies use real residential IPs, making them harder to detect. Datacenter proxies are faster and cheaper for less-protected sites. ISP proxies combine the speed of data centers with the legitimacy of residential IPs.
