Choosing a CRM? It’s tough. You’re stuck.
Copper CRM and Bitrix24 both look good. But which one fits your business?
It’s a big decision. You don’t want to pick the wrong one.
Imagine wasting money. Think of the lost time. Your team gets frustrated.
Customers slip away. You need clear answers.
This article compares Copper CRM vs Bitrix24. We’ll look at their features, prices, and more.
Find out which CRM really wins in 2025. Let’s make your choice easy.
Overview
To give you a real-world view, our team dove deep. We tested both Copper CRM and Bitrix24.
We explored their features, used them for daily tasks, and looked at how they handled real business scenarios.
This comparison comes from hands-on experience.
Want a CRM that seamlessly integrates with your Google apps? Experience a smoother workflow!
Pricing: It has a free trial. The premium plan starts at $9/month.
Key Features:
- Google Workspace Integration
- Contact Management
- Pipeline Management
Looking for an affordable solution? Bitrix24 offers a robust platform with a wide range of features.
Pricing: It has a free trial. The premium plan starts at $49/month.
Key Features:
- CRM
- Project Management
- Communication Tools
What is Copper CRM?
Copper CRM? It’s all about Google Workspace.
It fits right in. Do you use Gmail?
This CRM works well with it. It helps manage leads.
Keeps your sales organized.
Think of it as a sales tool. It’s built for Google users.
Also, explore our favorite Copper CRM alternatives…
Our Take
Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.
Key Benefits
Copper CRM excels in simplicity and integration. Here’s what makes it stand out:
- Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
- Intuitive interface: Copper is easy to navigate, even for CRM beginners.
- Visual pipeline management: Get a clear view of your sales process and track deals with ease.
- Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.
Pricing
All pricing will be billed annually.
- Starter: $9/seat/month.
- Basic: $23/seat/month.
- Professional: $59/seat/month.
- Business: $99/seat/month.
Pros
Cons
What is Bitrix24?
Bitrix24? It’s a big toolbox. It has CRM, projects, and more.
Think of it as an all-in-one.
It helps with many business tasks.
You can manage sales and teams.
It even has a website builder.
Also, explore our favorite Bitrix24 alternatives…
Our Take
Ready to take control of your projects and boost your team’s productivity? Bitrix24 gives you the tools you need to excel at project management, with over 10 million users worldwide.
Key Benefits
- Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
- Integrated project management: Plan, track, and easily collaborate on projects.
- Built-in communication tools: Chat, video conference, and file sharing within the platform.
- Website builder: Create landing pages and websites without any coding.
- Mobile app: Access your work from anywhere, anytime.
Pricing
- Basic: $49/organization/month, 5 Users.
- Standard: $99/organization/month, 50 Users.
- Professional: $199/organization/month, 100 Users.
- Enterprise: $399/organization/month, 250 Users.
Pros
Cons
Feature Comparison
Choosing the right tool is key to success. We’re now going in-depth on what each CRM software offers.
This side-by-side look at Bitrix24 and Copper CRM will help you find the best features for your sales team and contact management needs.
1. Core CRM and Contact Management
- Copper CRM: It’s a simple CRM focused on managing contacts, companies, and communications, especially within your Gmail inbox. It serves as a classic CRM built for simplicity.
- Bitrix24: Offers a more comprehensive suite that includes contact management but also features an employee directory and wider company structure tools.
- Verdict: For a lean sales crm that lives inside Google, Copper wins. For a broader platform, Bitrix24 is stronger.
2. Google Ecosystem Integration
- Copper CRM: Its Copper’s integration is top-tier. It’s recommended for Google products (formerly G Suite) and lets you update contacts and create new contacts without leaving your Gmail and Google Calendar. This significantly cuts down on manual data entry.
- Bitrix24: Also integrates with Google products, but Copper’s deep-seated Chrome extension and direct access from your gmail inbox are incredibly easy for sales reps.
- Verdict: If your team is heavily invested in Gmail and Google, Copper offers the most fluid, user friendly experience.
3. Sales Pipeline and Funnel Management
- Copper CRM: Allows you to create pipelines and easily track your sales process. You can manage multiple pipelines and your sales funnel.
- Bitrix24: Also offers multiple pipelines with advanced capabilities like lead scoring. This helps prioritize the new lead based on activity.
- Verdict: If your sales team needs deep analytics and lead scoring to optimize the sales process, Bitrix24 gives a more powerful sales management tool.
4. Workflow Automation and Automated Emails
- Copper CRM: The professional plan unlocks workflow automation to automate tasks, such as moving deals or setting follow-ups.
- Bitrix24: Its automation features are more extensive. You can build complex automated workflows that cover almost every area of your company. It also excels at sending automated emails and email sequence to clients.
- Verdict: Bitrix24 offers deeper workflow automation and robust advanced capabilities for complex tasks.
5. Project Management and Task Management
- Bitrix24: Functions as an all in one platform and includes robust project management tools, like Gantt charts and Kanban boards for managing projects. It also offers simple task management.
- Copper CRM: Its project management is more focused on task management and is tied closely to Google Docs and Google Drive file sharing.
- Verdict: If managing projects and needing project management tools is a core function, Bitrix24 is a better fit.
6. Internal and Team Collaboration Tools
- Bitrix24: It’s a complete communications platform. It features an activity stream, group chats, and internal communications tools, making it great for collaboration tools across the company.
- Copper CRM: Collaboration is centered on sharing Google Docs and comments within the CRM tool, mainly for sales team use.
- Verdict: For a full unified platform for remote teams and better communications tools, Bitrix24 provides a comprehensive suite.
7. Marketing Campaigns and Lead Generation
- Bitrix24: Offers tools for email marketing, landing pages, and web forms for lead generation. This makes it a broader platform for marketing campaigns.
- Copper CRM: Has limited features for marketing, focusing mainly on bulk emails and website tracking.
- Verdict: For businesses needing a stronger lead management tool and advanced features beyond core crm functions, Bitrix24 gives you a greater range of functionality.
8. Customization Options
- Bitrix24: Known for extensive customization options, allowing you to tailor everything from the user interface to the company structure. This is great for medium-sized businesses.
- Copper CRM: Also offers customization options, but they are limited features, keeping the tool user-friendly and a simple crm.
- Verdict: For a simple, user-friendly setup, Copper works. For deep customization options and an ERP feel, Bitrix24 is better.
9. Reporting and Analytics
- Copper CRM: Provides good reporting, particularly focused on the sales pipeline and sales funnel performance. It’s effective for simple tracking.
- Bitrix24: Allows users to generate reports across the entire platform—CRM, projects, tasks, and communications. This offers a much wider view of company activity.
- Verdict: If you need a full picture of all aspects of the company activity, Bitrix24 offers a broader site for reporting.
What to Look For When Choosing Your CRM?
When picking a customer relationship management solution, especially when comparing a comprehensive single platform like Bitrix24 CRM to a focused one like Copper, consider these key features across different aspects of your small business:
- Pricing Structure: Look closely at Copper CRM pricing versus Bitrix24’s models. Some charge on a per-user basis, and some, like Bitrix24’s upper tiers, offer unlimited users for a flat rate. Check if the price is paid monthly or annually, and what the starter plan offers versus the higher business tier.
- Integration with Core Tools: If you live in Gmail and Google products, check for deep integrations like a gmail extension or seamless links with Google Sheets and Google Analytics.
- Feature Scope (Versus Simplicity): Do you need a wide range of other tools like a contact center, a product catalog, online stores, and project management within one system (Bitrix24)? Or just a great sales crm for customer relationships (Copper)?
- Lead Handling and Inbound Inquiries: The CRM should easily process inbound inquiries, let you upload files to contacts, and help you turn a new lead into a customer.
- Automation: Can you automate tasks? This is essential for scaling. Look for email templates and automated workflows to handle the heavy lifting.
- Scalability: The CRM should grow with you. Smaller businesses need to know if the system can easily handle growth without needing to switch to another CRM solution later.
- Support and Resources: Check the quality of support resources. Also, look into data compliance, especially if you deal with customers in the European Union.
- Usability for New Users: The faster new users can jump in, the better. Complex systems often require more training. Compare the learning curve to Zoho CRM or other crm tools you’ve seen.
Final Verdict
So, which one wins?
It depends on you. Copper CRM is great for sales.
It works well with Google and is easy to use. Bitrix24 is big and has many tools.
It’s good for teams wanting everything in one place.
If you need sales, go with Copper. If you want more, try Bitrix24.
We tested both, so we know what works.
Pick the one that fits your business best. You can’t go wrong.
More of Copper CRM
Here’s a brief comparison of Copper CRM with these software solutions:
- Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
- Copper vs GoHighLevel: Copper is best for teams using Google. It is simple to use and built right into Gmail. GoHighLevel is a bigger tool for marketing agency needs. It has more powerful automation and can manage multiple clients.
- Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
- Copper CRM vs ActiveCampaign: Copper CRM offers intuitive Google Workspace integration for managing customer interactions, while ActiveCampaign focuses on advanced marketing automation and detailed customer segmentation.
- Copper CRM vs Hubspot: Copper CRM prioritizes deep Google Workspace integration and ease of use, whereas HubSpot provides a comprehensive suite of marketing, sales, and service tools.
- Copper CRM vs Clickfunnels: Copper CRM is a customer relationship management system, while ClickFunnels is a specialized sales funnel builder designed to generate leads and automate sales.
- Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
- Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
- Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
- Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
- Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
- Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
- Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
- Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.
More of Bitrix24
Here’s a brief comparison of Bitrix24 with these software solutions:
- Bitrix24 vs Pipedrive: Bitrix24 provides a comprehensive suite including CRM and project management, whereas Pipedrive focuses on intuitive visual sales pipeline management.
- Bitrix24 vs GoHighLevel: Bitrix24 is like a big office suite. It has CRM, but also tools for talking with your team and managing projects. It’s good if you need many things in one place. GoHighLevel is more about sales and marketing.
- Bitrix24 vs Keap: Bitrix24 offers a wide range of collaboration and CRM features, while Keap excels in marketing automation and detailed sales process management.
- Bitrix24 vs ActiveCampaign: Bitrix24 is an extensive business suite, while ActiveCampaign specializes in advanced marketing automation, email campaigns, and lead nurturing.
- Bitrix24 vs Hubspot: Bitrix24 delivers a vast feature set for business operations, often with a steeper learning curve; HubSpot offers a user-friendly, integrated marketing, sales, and service platform.
- Bitrix24 vs Clickfunnels: Bitrix24 is a comprehensive business management system with CRM; ClickFunnels is primarily a tool for building sales funnels and landing pages.
- Bitrix24 vs Folk: Bitrix24 is an all-encompassing platform for various business functions; Folk is a more focused, collaborative contact management system.
- Bitrix24 vs Instantly: Bitrix24 provides a broad array of business tools, including CRM; Instantly specializes in automated cold email outreach and sales cadences.
- Bitrix24 vs Clickup: Bitrix24 is an integrated platform for CRM, project management, and collaboration; ClickUp is a versatile work management tool with customizable views.
- Bitrix24 vs Monday: Bitrix24 offers a wide-ranging business solution with CRM; Monday CRM provides highly visual and customizable workflows for project and client management.
- Bitrix24 vs Capsule: Bitrix24 is a feature-rich platform with CRM, task management, and collaboration; Capsule CRM is a simpler, more streamlined contact and sales pipeline manager.
- Bitrix24 vs Insightly: Bitrix24 is a comprehensive business suite with robust collaboration and project tools; Insightly is a CRM with integrated project management capabilities, often favored by smaller businesses.
- Bitrix24 vs Freshsales: Bitrix24 offers a wide range of business functions alongside CRM; Freshsales CRM is a sales-focused platform with AI-powered insights for lead and deal management.
- Bitrix24 vs Salesforce: Bitrix24 provides an all-in-one solution for various business sizes, including CRM; Salesforce is a leading, highly customizable, and scalable enterprise-level CRM with extensive capabilities.
Frequently Asked Questions
Which CRM is better for small businesses?
Copper CRM is often better for smaller teams focused on sales. Its simplicity and Google Workspace integration are very useful. Bitrix24 can be overwhelming, but its free plan is a good starting point.
Can I use Bitrix24 and Copper CRM on my mobile phone?
Yes, both offer mobile apps. However, user reviews suggest that Copper CRM’s mobile app is more streamlined for sales tasks. Bitrix24’s app has many features, but it can be complex.
Does Copper CRM integrate with email marketing tools?
Copper integrates well with Google Workspace, including Gmail. For dedicated email marketing, you might need third-party integrations. Bitrix24 has its own built-in email marketing features.
Is Bitrix24 truly free?
Bitrix24 offers a free plan with limited users and features. It’s a good way to try the platform. Paid plans unlock more users and advanced tools.
Which CRM is easier to learn?
Copper CRM is generally considered easier to learn. Its interface is clean and focused on sales. Bitrix24, due to its many features and tools, has a steeper learning curve.
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