GoHighLevel vs Copper CRM: Which CRM is Best in 2025?

Choosing the right CRM can feel like picking out the perfect pair of shoes.

There are tons of options, and what works for your friend might not be the best fit for you.

If you’re looking at GoHighLevel and Copper CRM, you’re already on the right track!

These are both popular choices, but they have some key differences.

In this post, we’ll compare GoHighLevel vs Copper CRM so you can decide which CRM is the perfect fit for your business needs in 2025.

Overview

We’ve spent weeks testing GoHighLevel and Copper CRM to give you the most accurate comparison.

We’ve explored their features, ease of use, and pricing plans, so you don’t have to!

Now, let’s dive into what makes each platform unique.

What is GoHighLevel?

Ever wish you had one tool that could do it all? That’s the idea behind GoHighLevel.

It’s like a Swiss Army knife for businesses.

Think of it as a complete suite of tools to help you get more leads and close more deals.

It’s got everything from email marketing to website building, all in one place.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

GoHighLevel is packed with features. Here are a few standouts:

• Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
• Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
• Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
• Website builder: Create professional websites without needing any coding skills.
• White-label capabilities: Offer GoHighLevel’s features to your clients under your brand.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Copper CRM?

Are you a Google Workspace fanatic? Then, you’ll love Copper CRM.

It’s built to work seamlessly with all your favorite Google apps like Gmail, Calendar, and Drive.

This means no more switching between different platforms!

Copper is all about making your workflow smoother and more efficient, especially if you’re already deep in the Google ecosystem.

Also, explore our favorite Copper CRM alternatives…

Key Benefits

Copper CRM shines when it comes to simplicity and integration. Here’s what makes it stand out:

• Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
• Intuitive interface: Copper is easy to navigate, even for CRM beginners.
• Visual pipeline management: Get a clear view of your sales process and track deals with ease.
• Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.

Pricing

Copper CRM offers a free trial to get you started. Paid plans are totally based on the number of users and features you need:

• Starter: $9/seat/month.
• Basic: $23/seat/month.
• Professional: $59/seat/month.
• Business: $99/seat/month.

Feature Comparison

Let’s get down to brass tacks and compare the features of these two powerful CRM platforms. We’ll look at how they stack up in critical areas to help you determine which CRM solution best suits your needs.

1. Contact Management

Both GoHighLevel and Copper CRM excel at customer relationship management.

They allow you to store and organize contact information, track interactions, and segment your audience.

However, Copper CRM, as a straightforward CRM solution, shines with its seamless integration with Google Workspace apps.

This integration makes it incredibly easy for Google Workspace users to manage contacts directly within their existing workflow.

GoHighLevel, while powerful, requires more manual effort to integrate with Google Workspace.

2. Sales Pipeline Management

GoHighLevel and Copper CRM both offer robust tools for managing your sales pipeline.

You can visualize deal stages, track progress, and identify bottlenecks.

GoHighLevel provides more advanced customization options for your sales processes, while Copper CRM offers a more streamlined and user-friendly CRM solution for managing deals.

3. Marketing Automation

GoHighLevel emerges as the clear winner in the marketing automation tool category.

It offers a comprehensive set of features, including email marketing, landing page builders, and automated workflows.

Copper CRM, while offering some basic automation features, primarily focuses on streamlining sales processes and contact management.

If robust marketing tools are essential to your business, GoHighLevel is the better choice.

4. Customer Support

Both platforms provide tools to manage customer support teams effectively.

GoHighLevel offers a help desk and live chat functionality, while Copper CRM allows you to track customer interactions and manage support tickets within the platform.

GoHighLevel provides a more comprehensive solution for businesses with high support volumes.

5. Integrations

GoHighLevel boasts a broader range of integrations with third-party business tools.

This allows you to connect your CRM platform with other essential applications you use in your business.

Copper CRM offers integrations with popular tools but focuses primarily on its deep integration with Google Workspace apps.

6. Ease of Use

Copper CRM takes the lead as a user-friendly CRM solution.

Its intuitive interface & streamlined design make it easy to navigate and learn, even for users new to CRM software.

GoHighLevel, with its extensive features and customization options, can have a steeper learning curve.

7. Task Management

Both platforms offer task management features to help you stay organized & on your to-do list.

GoHighLevel provides more advanced task management capabilities, including task dependencies and recurring tasks.

Copper CRM offers a more straightforward approach to task management, ideal for individuals and small sales teams.

What to Look for When Choosing a CRM Platform?

• Your needs: Focus on essential features and avoid unnecessary complexity.
• Ease of use: Choose an intuitive platform with good training resources.
• Scalability: Ensure the CRM can grow with your business.
• Budget: Find a solution that offers the best value.
• Customer support: Reliable support is essential.
• Free trial: Test drive different CRMs before deciding.
• Mobile access: Choose a platform with mobile access if needed.
• Reporting: Look for robust reporting features to track performance.
• Industry features: Consider a specialized CRM if it benefits your industry.
• Data security: Prioritize data security and compliance.

Final Verdict

Choosing between GoHighLevel and Copper CRM ultimately depends on your needs and priorities.

If you’re seeking an all-in-one marketing and sales powerhouse with advanced automation and a wide range of features, GoHighLevel is the clear winner.

However, Copper CRM is the better choice if you prioritize seamless Google Workspace integration, ease of use, and a more affordable solution.

We’ve spent countless hours testing and comparing these platforms to give you the insights you need to make an informed decision.

Trust our expertise and choose the CRM that will best empower your business to thrive in 2025 and beyond!

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Copper CRM

Here’s a brief comparison of Copper CRM with these software solutions:

• Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
• Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
• Copper CRM vs ActiveCampaign: Copper CRM offers intuitive Google Workspace integration for managing customer interactions, while ActiveCampaign focuses on advanced marketing automation and detailed customer segmentation.
• Copper CRM vs Hubspot: Copper CRM prioritizes deep Google Workspace integration and ease of use, whereas HubSpot provides a comprehensive suite of marketing, sales, and service tools.
• Copper CRM vs Clickfunnels: Copper CRM is a customer relationship management system, while ClickFunnels is a specialized sales funnel builder designed to generate leads and automate sales.
• Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
• Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
• Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
• Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
• Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
• Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
• Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
• Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.

Frequently Asked Questions