Trying to figure out which CRM tool is best for your business can feel like solving a puzzle with missing pieces.
You’ve heard of ClickFunnels and Copper CRM, but which one is really the right fit?
Good news!
We’re going to break down ClickFunnels vs Copper CRM in simple terms.
We’ll look at their key features and help you decide which tool will actually help your business succeed in 2025.
Overview
We’ve put both ClickFunnels and Copper CRM through their paces.
Our team dove deep, testing features, workflows, and integrations.
This hands-on experience allows us to provide a real-world comparison, not just theoretical reviews.
Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed.
Pricing: It has a free plan. Paid plan starts at $81/month
Key Features:
- Sales funnels
- Landing pages
- Email marketing
Want a CRM that seamlessly integrates with your Google apps? Try Copper CRM free for 14 days and experience a smoother workflow!
Pricing: It has a free plan. The premium plan starts at $9/month.
Key Features:
- Google Workspace integration.
- Project management.
- Pipeline customization.
What is ClickFunnels?
Think of ClickFunnels as your all-in-one sales and marketing toolbox.
It helps you build sales funnels.
These funnels guide customers to buy your products. Easy, right?
Also, explore our favorite ClickFunnels alternatives…
Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed. See how easy it can be to transform your business.
Key Benefits
- Drag-and-drop builder: Easily create high-converting pages without any coding.
- Pre-built templates: Get a head start with proven funnel designs for various industries.
- A/B testing: Optimize your funnels for maximum conversions.
- Email marketing integrations: Connect with your audience and nurture leads.
- Affiliate management tools: Build your army of promoters to boost sales.
Pricing
All the plans will be billed annually.
- Startup: $81/month, 3 Brand Workspaces, 3 Team Members.
- Pro: $248/month, 10 Brand Workspaces, 10 Team Members.
Pros
Cons
What is Copper CRM?
Okay, now let’s discuss Copper.
Its big selling point is that it’s built for Google Workspace users.
It puts your CRM right inside Gmail and other Google apps; It’s meant to keep you in your flow.
Also, explore our favorite Copper CRM alternatives…
Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.
Key Benefits
Copper CRM shines when it comes to simplicity and integration. Here’s what makes it stand out:
- Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
- Intuitive interface: Copper is easy to navigate, even for CRM beginners.
- Visual pipeline management: Get a clear view of your sales process and track deals with ease.
- Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.
Pricing
All the plans will be billed annually.
- Starter: $9/seat/month.
- Basic: $23/seat/month.
- Professional: $59/seat/month.
- Business: $99/seat/month.
Pros
Cons
Feature Comparison
Let’s dive into the core features.
We’ll compare how ClickFunnels and Copper CRM handle key aspects of business operations.
Helping you understand which tool aligns with your needs.
1. Lead Generation
ClickFunnels excels in lead generation with its drag-and-drop funnel builder, designed to create landing pages and capture leads quickly.
Copper CRM, while capable of lead capture, focuses more on managing existing leads within the sales pipeline.
Clickfunnels makes it easy to create high-converting landing pages.
2. Customer Relationship Management (CRM)
Copper CRM is built as a dedicated customer relationship management tool, offering robust contact management and sales pipeline tracking.
While ClickFunnels has basic CRM functionalities, it is primarily a marketing and sales funnel platform. Copper CRM is a stronger CRM.
3. Marketing Automation
ClickFunnels offers powerful marketing automation features, allowing you to automate follow-up emails and segment your audience.
Copper CRM also offers automation features, but they are more focused on automating tasks within the CRM, like updating deal stages.
4. Email Marketing
ClickFunnels has built-in email marketing capabilities, allowing you to send automated email sequences.
Copper CRM can integrate with platforms like MailChimp for email marketing, but it requires external tools.
5. Analytics and Reporting
ClickFunnels provides analytics on funnel performance, showing conversion rates and other key metrics.
Copper CRM offers detailed reporting on sales activities and customer interactions, helping you optimize your marketing efforts.
6. Customization
Both platforms allow you to customize various aspects of their interfaces.
ClickFunnels focuses on customizing landing pages and funnels, while Copper CRM lets you customize fields and workflows within the CRM.
7. Free Trial
ClickFunnels offers different pricing plans with varying features, and sometimes offers a free trial.
Copper CRM also has tiered pricing, typically based on the number of users.
Compare both platforms’ most recent pricing to see which fits your budget.
What to Look For When Choosing CRM Software?
- Scalability: Can it grow with your business?
- Integration: Does it connect with your existing tools?
- Reporting: Can you easily track key metrics?
- Mobile Accessibility: Is it usable on the go?
- Support: Does the vendor offer reliable assistance?
- Training: Is there adequate training and onboarding?
- Security: How well does it protect your customer data?
- Industry Specifics: Does it cater to your industry’s needs (Our Pick)
Final Verdict
After thorough testing, if your primary need is robust customer relationship management and detailed sales pipeline management.
Copper CRM is the stronger choice.
However, if you focus on rapid lead generation and building high-converting funnels, ClickFunnels takes the lead.
Ultimately, the “winner” depends on your specific business goals.
We’ve laid out the facts so you can decide.
Trust our hands-on experience to guide you toward the best tool to optimize your workflow.
More of ClickFunnels
Here’s a brief comparison of ClickFunnels with these software solutions:
- ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
- ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
- ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
- ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
- ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
- ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
- ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
- ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
- ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
- ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
- ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
- ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
- ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
- ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.
More of Copper CRM
Here’s a brief comparison of Copper CRM with these software solutions:
- Copper CRM vs Gohighlevel: Copper CRM offers deep integration with Google Workspace for streamlined relationship management, while GoHighLevel is a comprehensive marketing automation platform with advanced lead generation.
- Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
- Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
- Copper CRM vs ActiveCampaign: Copper CRM offers intuitive Google Workspace integration for managing customer interactions, while ActiveCampaign focuses on advanced marketing automation and detailed customer segmentation.
- Copper CRM vs Hubspot: Copper CRM prioritizes deep Google Workspace integration and ease of use, whereas HubSpot provides a comprehensive suite of marketing, sales, and service tools.
- Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
- Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
- Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
- Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
- Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
- Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
- Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
- Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.
Frequently Asked Questions
Is ClickFunnels or Copper CRM better for e-commerce?
ClickFunnels is generally better for e-commerce due to its funnel-building capabilities, which are designed to drive sales. Copper CRM, while useful for managing customer relationships, lacks the dedicated sales funnel tools needed for optimal e-commerce performance.
Can Copper CRM integrate with my existing email marketing tools?
Yes, Copper CRM integrates with popular email marketing platforms like MailChimp. This allows you to leverage your existing email campaigns within your CRM workflow, although, unlike Clickfunnels’ built-in system, it requires external connections.
Which platform offers better analytics for sales data?
Copper CRM offers more detailed analytics for sales data, providing in-depth reports on sales activities and customer interactions. ClickFunnels focuses more on funnel performance metrics, like conversion rates, but lacks the depth of sales-focused analytics.
Is ClickFunnels or Copper CRM easier to customize?
Thanks to its drag-and-drop builder, ClickFunnels is easy to customize for landing pages and sales funnels. Copper CRM allows the customization of CRM fields and workflows, but it’s more geared towards customizing the CRM environment.
Which platform offers a free trial?
Both ClickFunnels and Copper CRM often offer free trials or demo periods. Check their respective websites for the most up-to-date information on trial availability and terms.
