Picking the right CRM is tough, right?
You’re looking at ActiveCampaign vs Copper CRM, and both seem good.
But which one is actually better for your business in 2025?
You don’t want to waste time or money on the wrong choice.
This comparison between ActiveCampaign vs Copper CRM will break down the key differences.
We’ll look at features, pricing, and who each CRM is best for.
By the end, you’ll know exactly which one to choose.
Overview
We’ve put both ActiveCampaign and Copper CRM through rigorous testing, exploring their features, usability, and performance.
Our hands-on experience, coupled with user feedback and industry benchmarks, forms the foundation of this detailed comparison.
Ready to explore the power of ActiveCampaign? Sign up for free & see how it could transform your marketing & sales efforts!
Pricing: It has a free plan. The premium plan starts at $15/month.
Key Features:
- Automation
- Email Marketing
- CRM
Want a CRM that seamlessly integrates with your Google apps? Try Copper CRM free for 14 days and experience a smoother workflow!
Pricing: It has a free plan. The premium plan starts at $9/month.
Key Features:
- Google Workspace Integration
- Automated Data Entry
- Visual Pipeline Management
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Also, explore our favorite ActiveCampaign alternatives…
Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!
Key Benefits
- Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
- Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
- Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
- Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
- Personalized email marketing: Send emails that feel like a one-on-one conversation.
Pricing
ActiveCampaign offers you tiered pricing based on the number of contacts and features you need.
- Starter: $15/month.
- Plus: $49/month.
- Pro: $79/month.
- Enterprise: $145/month.
Pros
Cons
What is Copper CRM?
Okay, let’s discuss Copper CRM.
It’s easy to integrate and designed for Google Workspace users.
Copper CRM aims to streamline your sales process and has a simple interface. It’s focused on relationship management.
Also, explore our favorite Copper CRM alternatives…
Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace. Try Copper CRM pricing and experience the difference today.
Key Benefits
Copper CRM shines when it comes to simplicity and integration. Here’s what makes it stand out:
- Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
- Intuitive interface: Copper is easy to navigate, even for CRM beginners.
- Visual pipeline management: Get a clear view of your sales process and track deals with ease.
- Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.
Pricing
Copper CRM offers a free trial to get you started. Paid plans are totally based on the number of users and features you need:
- Starter: $9/seat/month.
- Basic: $23/seat/month.
- Professional: $59/seat/month.
- Business: $99/seat/month.
Pros
Cons
Feature Comparison
Let’s dive into the core functionalities.
We’ll compare key features to help you see where each platform shines and which one is the best fit for your specific needs.
1. Contact Management
ActiveCampaign: Offers robust contact management with detailed profiles, custom fields, and segmentation. This allows for highly targeted communication, improving the customer experience.
Copper CRM: Focuses on seamless Google Workspace integration, making contact management intuitive for teams already using Google tools.
2. CRM Integration
ActiveCampaign: Boasts extensive CRM integration options with various platforms, including Salesforce and Hubspot, enabling data synchronization and workflow automation.
Copper CRM: Primarily integrates with Google Workspace, streamlining workflows for teams heavily reliant on Google apps. While it has other integrations, it is not as broad as ActiveCampaign.
3. Sales Team Tools
ActiveCampaign: Provides powerful automation and analytics for sales teams, including deal tracking, lead scoring, and automated follow-ups.
Copper CRM: Offers a user-friendly interface tailored for sales teams, with pipeline management and activity tracking built directly into Google Workspace.
4. Automation and Templates
ActiveCampaign: Excels in automation, offering advanced workflows and templates for email marketing, lead nurturing, and customer engagement.
Copper CRM: Offers basic automation within Google Workspace, focusing on task management and follow-up reminders. While it has email templates, they are not as robust as ActiveCampaign.
5. Analytics and Reporting
ActiveCampaign: Provides detailed analytics and reporting on marketing campaigns, sales performance, and customer behavior. This helps you track ROI and make data-driven decisions.
Copper CRM: Offers basic reporting within Google Workspace, focusing on sales activity and pipeline performance. While it has some analytics, it’s not as in-depth as ActiveCampaign.
6. Customer Experience
ActiveCampaign: Prioritizes customer experience through personalized communication, automated workflows, and targeted content delivery, improving customer satisfaction.
Copper CRM: Enhances customer experience by streamlining communication and collaboration within Google Workspace, making interactions more efficient.
7. Salesforce and Hubspot Integration
ActiveCampaign: Has deep integrations with Salesforce and Hubspot, allowing for complex data sharing and workflow automation for larger organizations.
Copper CRM: Primarily integrates with Google Workspace, offering limited direct integrations with Salesforce or Hubspot. For those platforms, you may need a 3rd party Application.
What to Look For When Choosing CRM Software?
- Scalability: Can the CRM grow with your business?
- Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, accounting)?
- Reporting and Analytics: Can you quickly generate insightful reports to track performance and identify trends?
- User Training and Onboarding: How easy can your team learn and adopt the CRM?
- Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
- Automation Capabilities: Can it automate repetitive tasks to save time and improve efficiency?
- Data Migration: How easy is transferring your existing data into the new CRM?
- Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
- Budget and ROI: Does the CRM offer your business a good return on investment?
Final Verdict
After thorough testing, we lean towards ActiveCampaign for most businesses.
Its robust automation, extensive integrations, and detailed analytics provide a comprehensive customer relationship management solution.
Copper CRM is a strong choice if your team lives inside Google Workspace.
However, ActiveCampaign’s versatility and scalability make it our top pick.
We’ve spent countless hours diving into these platforms, so you can trust our insights to guide your decision.
Choose wisely, and watch your business grow!
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
More of Copper CRM
Here’s a brief comparison of Copper CRM with these software solutions:
- Copper CRM vs Gohighlevel: Copper CRM offers deep integration with Google Workspace for streamlined relationship management, while GoHighLevel is a comprehensive marketing automation platform with advanced lead generation.
- Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
- Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
- Copper CRM vs Hubspot: Copper CRM prioritizes deep Google Workspace integration and ease of use, whereas HubSpot provides a comprehensive suite of marketing, sales, and service tools.
- Copper CRM vs Clickfunnels: Copper CRM is a customer relationship management system, while ClickFunnels is a specialized sales funnel builder designed to generate leads and automate sales.
- Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
- Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
- Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
- Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
- Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
- Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
- Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
- Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.
Frequently Asked Questions
Is ActiveCampaign better than Copper CRM for small businesses?
ActiveCampaign offers a wider range of features, which can be beneficial for growing small businesses. However, Copper CRM’s seamless integration might be a better fit if your small business primarily uses Google Workspace. Consider your team’s workflow and needs.
Which CRM is easier to integrate with other platforms?
ActiveCampaign is generally easier to integrate with a broader range of platforms, including Salesforce and HubSpot. Copper CRM heavily focuses on Google Workspace integration, limiting its direct integrations with other systems.
Does ActiveCampaign or Copper CRM offer better automation?
ActiveCampaign offers more advanced automation features, including complex workflows and automated email campaigns. Copper CRM provides basic automation within Google Workspace, primarily focusing on task management and reminders.
Which CRM has better analytics and reporting?
ActiveCampaign offers more detailed analytics and reporting on marketing campaigns, sales performance, and customer behavior. Copper CRM provides basic reporting within Google Workspace, focusing on sales activity and pipeline performance.
Which CRM is more user-friendly for sales teams?
Copper CRM’s interface is designed to integrate seamlessly with Google Workspace, making it very user-friendly for sales teams already familiar with Google tools. ActiveCampaign has a steeper learning curve but offers more advanced features.
