


Ever feel lost trying to pick the right tool for your online business?
You’re not alone. Figuring out if ClickFunnels vs Folk is better can be super confusing.
Both promise to help you grow, but which one actually delivers?
Good news!
We’re breaking down ClickFunnels vs Folk in plain English.
Let’s dive in.
Overview
We’ve spent weeks diving deep into both ClickFunnels and Folk.
Our team rigorously tested each platform, building funnels, managing contacts, and analyzing data.
This hands-on experience allows for a truly informed comparison.

It’s great for building sales funnels quickly. It has many templates to get you started fast.
Pricing: It has a free trial. The premium plan starts at $81/month.
Key Features:
- Visual sales pipelines
- Customizable reports
- Mobile app

It excels at managing 10,000 contacts and building relationships. It has powerful automation.
Pricing: It has a free trial. The premium plan starts at $20/month.
Key Features:
- Sales pipelines
- Advanced reports
- Android app
What is ClickFunnels?
ClickFunnels helps you build sales funnels.
Think of it like a path for your customers. You guide them to buy your stuff.
It’s all about making sales online.
Also, explore our favorite ClickFunnels alternatives…

Our Take

It’s great for building sales funnels quickly. It has many templates to get you started fast.
Key Benefits
- Streamlined funnel creation.
- Provides a 14-day trial period.
- Extensive third-party integrations.
- Access to a diverse template library.
- Built-in A/B testing capabilities.
Pricing
- Launch: $81/month, 2 Team Members.
- Scale: $164/month, 5 Team Members.
- Optimize: $248/month, 10 team members.
- Dominate: $5,997/yr, 20 team members.

Pros
Cons
What is Folk?
Folk is a modern CRM. It’s built for teams.
It helps you manage contacts. It’s easy to use. It’s all about collaboration.
Also, explore our favorite Folk alternatives…

Our Take

It excels at managing 10,000 contacts and building relationships. It has powerful automation that some businesses need.
Key Benefits
- Manage 10,000 contacts.
- Connect five email accounts.
- No warranty mentioned.
Pricing
All the plans will be billed annually.
- Standard: $20/member/month.
- Premium: $40/member/month.

Pros
Cons
Feature Comparison
This comparison evaluates ClickFunnels, a specialized funnel builder designed to maximize conversions through high-performing sales pages.
Folk CRM, a sleek customer relationship management tool focused on build genuine connections and nurturing real relationships.
This analysis will clarify which one platform is the better investment for scaling conversions versus managing deep client relationships.
1. Core Platform Focus
- ClickFunnels: Functions as a dedicated, conversion-focused funnel builder and sales tool. It is just a tool designed to move potential customers through a strict, predefined buyer’s sales process using automated sales funnels to quickly generate paying customers. The goal is to optimize sales.
- Folk CRM: Is a customer relationship management platform that focuses on helping users organize contacts and build genuine connections. It emphasizes nurturing real relationships and centralizing all communication history related to the same person to help close winning deals. It is essentially a modernized digital address book.
2. Lead Generation and Sourcing
- ClickFunnels: Excels at lead generation using its landing page builder to create landing pages and opt in forms. The platform is designed to instantly convert website visitors into leads and push them through the entire funnel.
- Folk CRM: Focuses on gathering contacts from multiple sources via its chrome extension to easily add contacts from LinkedIn or email signatures. It’s built for enriching contact management within existing networks, not mass external lead generation like ClickFunnels.
3. Page and Design Tools
- ClickFunnels: The funnel builder provides all necessary tools to create landing pages and high-converting sales pages. It uses a robust drag and drop builder and extensive templates, making it easy for like minded entrepreneurs to get their offers online fast.
- Folk CRM: Does not offer a landing page builder or any web creation tools. It is strictly a crm features management tool that is integrated into your browser and other other tools like email.
4. Sales Pipeline Visualization
- ClickFunnels: Offers a view of the entire funnel progress, allowing clickfunnels users to see where potential customers drop off and fine tune pages. The focus is on optimization and improving sales opportunities.
- Folk CRM: Provides a flexible sales pipeline view where users can drag and drop contacts through stages to help close winning deals. It is visually clean and integrates well with the phone calls and email features you use daily.
5. Automation Capabilities
- ClickFunnels: Automation (automated sales) is primarily focused on the flow of the funnels and basic clickfunnels email automation (email sequences). The entire funnel can be set up to deliver products and collect credit card details from checkout pages.
- Folk CRM: Provides light email automation and allows users to set reminders and create automated workflows for follow-up tasks, ensuring no contact slips through the cracks. It does not match the transactional automation depth of ClickFunnels.
6. Transactional Features
- ClickFunnels: Manages the financial transaction process by hosting checkout pages, handling credit card details, and integrating with various payment processors. Its core function includes making the exchange of funds seamless for paying customers.
- Folk CRM: Does not handle payments or transactions directly. It is focused entirely on the pre-sale customer relationship management and organization aspects of close winning deals. It does not manage checkout pages or financial processes.
7. Support, Education, and Guarantee
- ClickFunnels: Offers a day money back guarantee and provides extensive training, including a popular coaching program, to help users leverage clickfunnels features and maximize sales opportunities. The clickfunnels review community is large and active.
- Folk CRM: Focuses on simplicity and provides strong customer support. It is designed to be highly intuitive, relying less on complex educational programs. It offers a straightforward free trial and competitive guarantees typical of modern crm features.
8. Ecosystem and Customization
- ClickFunnels: Offers third party integrations but is often used as a standalone conversion tool. Customization is focused on optimizing landing pages and the flow of the funnel. It includes clickfunnels analytics to track page performance.
- Folk CRM: Designed to be highly flexible for use cases across various teams (sales, recruiting, etc.). It allows extensive customization of contact fields and pipelines, adapting to the user’s specific customer relationship management needs using its core crm features.
9. Ideal Use Case and Investment
- ClickFunnels: The better sales tool investment for users focused on generating high-volume, transactional sales or online courses. It ensures website visitors are funneled directly to a purchase, making it ideal for the high-pressure sales process.
- Folk CRM: The perfect tool for sales professionals and teams who prioritize deep, personal relationship management and need a flexible, intuitive system to manage communication history for every same person. It is built for customer relationship management over mass conversion.
What to Look For in a CRM Tool?
- Specific Business Needs: When evaluating a unified platform to run your business online, don’t get swayed by flashy features. Really dig deep into the core features. What are your exact challenges in optimizing your sales and marketing funnels and improving conversion rates?
- Scalability: Can the platform grow with your small businesses? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
- Integration Capabilities: Does the platform keep all the data and tools you need under one roof, or does it play well with your existing ecosystem? Check for seamless marketing and sales automation integrations for things like lead magnets, online store sales, and your automated email marketing system.
- Customer Support: How responsive and helpful is their support team? Issues will arise, particularly with web design and complex web pages. Quick, reliable support can minimize downtime and frustration, making a difference in whether the Clickfunnels worth it question is answered positively.
- Training Resources: Does the provider offer comprehensive training and online course materials? Easy onboarding is crucial for user adoption of the website builder and its powerful drag and drop editor.
- Data Security: Ensure the platform has robust security measures to protect your customer data. Check for features like data encryption and compliance, especially when managing transactions from your online store or collecting leads via professionally designed templates.
- Pricing: Look beyond the monthly rate. Consider the true cost, including any premium features or the discount provided with annual billing.
Final Verdict
After thorough testing, we lean towards ClickFunnels for businesses focused on sales funnels and e-commerce.
Its robust page builder, integrated e-commerce features, and affiliate management give it a clear edge.
Folk excels at contact management and team collaboration, making it ideal for those prioritizing relationship building.
However, for a comprehensive sales and marketing tool, ClickFunnels delivers.
We’ve seen firsthand how these tools perform; our experience guides this recommendation.
If your primary goal is to drive sales, ClickFunnels is the stronger choice.


More of ClickFunnels
Here’s a brief comparison of ClickFunnels with these software solutions:
- ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
- ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
- ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
- ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
- ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
- ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
- ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
- ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
- ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
- ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
- ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
- ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
- ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
- ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.
More of Folk
Here’s a brief comparison of Folk with these software solutions:
- Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
- Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
- Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
- Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
- Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
- Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
- Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
- Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
- Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
- Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
- Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
- Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
- Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.
Frequently Asked Questions
Is ClickFunnels better than Folk for e-commerce?
ClickFunnels is designed for e-commerce. It offers features like shopping carts and payment processing. Folk is a contact management tool. If you’re selling products online, ClickFunnels is the superior choice.
Can Folk integrate with my email marketing software?
Yes, Folk seamlessly integrates with many email marketing tools. You can connect it via Zapier. This allows you to sync contacts and automate email campaigns.
Does ClickFunnels have a page builder?
Yes, ClickFunnels has a powerful drag-and-drop page builder. It’s designed for marketing and sales, and you can create landing pages, sales funnels, and membership sites.
Which platform is better for managing affiliate programs?
ClickFunnels has built-in affiliate management, which allows you to track affiliate sales and payments. Folk does not offer this feature. If you want to run an affiliate program, ClickFunnels is better.
Is Folk a good CRM for team collaboration?
Yes, Folk is excellent for team collaboration. It allows you to share contact lists and track interactions, and it’s designed to help teams work together effectively.













