HubSpot vs ClickFunnels: Which is The Best CRM in 2025?

Ever feel like you’re juggling too many tools to run your online business? 

You’re trying to track customers, sales, and marketing, but your system is a mess. You know you need a CRM, but which one?

You’ve probably heard about HubSpot and ClickFunnels. 

That’s where we come in. We will compare HubSpot vs ClickFunnels and discuss which is The Best CRM. 

Overview

We’ve spent countless hours diving deep into both HubSpot and ClickFunnels.

Our team rigorously tested each platform’s features, from sales funnels to marketing automation, for a practical, real-world comparison.

What is HubSpot?

HubSpot. It’s a big name in the CRM world.

Think of it as a toolbox.

It helps you manage customers. It also boosts your marketing.

You can even handle customer service. It’s all in one place.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and social media posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

What is ClickFunnels?

ClickFunnels. It’s all about sales funnels. Want to build landing pages? Sell products online? ClickFunnels helps.

It’s designed to turn visitors into buyers. It focuses on sales, not everything else.

Also, explore our favorite ClickFunnels alternatives…

Key Benefits

• Drag-and-drop builder: Easily create high-converting pages without any coding.
• Pre-built templates: Get a head start with proven funnel designs for various industries.
• A/B testing: Optimize your funnels for maximum conversions.
• Email marketing integrations: Connect with your audience and nurture leads.
• Affiliate management tools: Build your army of promoters to boost sales.

Pricing

All the plans will be billed annually.

• Startup: $81/month, 3 Brand Workspace, 3 Team Members.
• Pro: $248/month, 10 Brand Workspace, 10 Team Members.

Feature Comparison

Let’s examine the core differences. We’ll compare key features, highlighting where each platform excels. This will help you decide which tool best suits your needs.

1. Contact Management

• HubSpot: This offers robust contact management and a complete CRM. You can track detailed interactions, and lead scoring and lead management are strong.
• ClickFunnels: This tool focuses on immediate sales. Contact management is essential. It’s enough for sales funnels, but not deep.

2. Marketing Automation Tools

• HubSpot: A comprehensive marketing automation platform. It allows you to automate complex workflows. You can nurture leads with personalized email campaigns. This is a top-tier marketing platform.
• ClickFunnels: Limited marketing automation. Focuses on email follow-ups. You can automate basic sequences. It is less potent than what HubSpot offers.

3. Sales Automation

• HubSpot: Strong sales automation. You can automate tasks and track deals. This helps sales teams close more deals.
• ClickFunnels: Basic sales automation. Funnels help automate the sales process. It’s less about detailed sales management.

4. Template and Customization

• HubSpot: This offers customizable templates. You can personalize pages and emails. Customization is deep.
• ClickFunnels: Funnel templates are ready to use. You can customize them, but not as much. The focus is on quick setup.

5. Integration

• HubSpot integrates with many apps and connects with other tools, making it very versatile.
• ClickFunnels integrates with payment gateways and email tools. It has fewer integrations than HubSpot, and ActiveCampaign integration is better compared to HubSpot integration.

6. Analytics

• HubSpot: Detailed analytics. You can track marketing campaigns and sales. It offers deep insights.
• ClickFunnels: Basic funnel analytics. You can track conversions. It’s less detailed than HubSpot’s analytics.

7. Customer Support

• HubSpot: Strong customer support. Help businesses with onboarding and issues.
• ClickFunnels: This offers support, but it’s less comprehensive. The support team is helpful but less responsive.

What to Look For When Choosing CRM Software?

• Scalability: Can it grow with your business?
• Ease of Use: Is it user-friendly for your team?
• Specific Needs: Does it solve your core business problems?
• Budget: Does the pricing align with your financial plans?
• Support: Is the customer support reliable?
• Inbound Marketing Focus: Does it support inbound marketing strategies if needed?
• Workflow Automation: Can it automate key business processes?
• Lead Generation: Does it help generate leads effectively?
• Customizable Features: Can you customize it to fit your unique needs?

Final Verdict

So, which one wins? It depends on your needs.

For most business owners, HubSpot is the better choice. It’s a complete marketing platform.

You get CRM, marketing, and service tools.

ClickFunnels is excellent for creating sales funnels, but it’s limited. If you need a complete system, HubSpot is it. We tested both.

We know what works for marketers who need a full suite of tools or business owners who need a strong CRM.

HubSpot will serve you better than Clickfunnels and Hubspot combined.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of ClickFunnels

Here’s a brief comparison of ClickFunnels with these software solutions:

• ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
• ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
• ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
• ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
• ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
• ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
• ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
• ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
• ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
• ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
• ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
• ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
• ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.

Frequently Asked Questions