Hubspot vs Bitrix24: Which is The Best CRM For You in 2025?

Picking the right CRM is tough.

You’re looking at HubSpot and Bitrix24, and honestly, you’re probably a bit confused. 

Imagine all the time you’ll waste if you pick the wrong one. 

Good news! We’re going to break down HubSpot vs Bitrix24, plain and simple. 

Overview

We’ve spent considerable time exploring both HubSpot and Bitrix24.

Our team dove into their features, tested their usability, and compared their pricing.

This hands-on approach ensures our comparison is based on real-world experience, not just surface-level reviews.

What is HubSpot?

Okay, so, HubSpot. What’s the deal? It’s a big name in CRM.

Think of it as a toolbox. It helps with sales, marketing, and customer service.

Do you want to grow your business?

HubSpot wants to help. It’s built to keep everything organized.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and social media posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

What is Bitrix24?

Alright, let’s talk Bitrix24. It’s more than just CRM.

Think of it as a complete work platform. You get project management.

You get communication tools. You get CRM.

It’s designed to keep your team connected. It wants to replace lots of other apps.

Also, explore our favorite Bitrix24 alternatives…

Key Benefits

• Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
• Integrated project management: Plan, track, and easily collaborate on projects.
• Built-in communication tools: Chat, video conference, and file sharing within the platform.
• Website builder: Create landing pages and websites without any coding.
• Mobile app: Access your work from anywhere, anytime.

Pricing

All the plans will be billed annually.

• Basic: $49/organization/month, 5 Users.
• Standard: $87/organization/month, 50 Users.
• Professional: $175/organization/month, 100 Users.
• Enterprise: $350/organization/month, 250 Users.

Feature Comparison

Now, let’s get down to the nitty-gritty.

We’re comparing core functionalities of Bitrix24 and Hubspot to help you see where each shines. 

This will help you decide which crm system best fits your needs.

1. CRM Functionality

• HubSpot:
  • HubSpot CRM excels in sales pipeline management. It offers clear visual tools for tracking leads.
  • Sales Hub offers robust sales automation and reporting.
• Bitrix24:
  • Bitrix offers a broad CRM platform. It integrates project management and communication tools.
  • Bitrix’s CRM is part of a larger ecosystem of business tools.

2. Marketing Automation

• HubSpot:
  • Marketing Hub provides advanced automation capabilities for email campaigns and lead nurturing.
  • Since HubSpot is focused on marketing, it provides many tools.
• Bitrix24:
  • Bitrix24 offers marketing automation, but it’s less specialized.
  • Bitrix automation is more focused on the overall business process.

3. Project Management

• HubSpot:
  • HubSpot’s project management is more basic and integrated with sales tasks.
• Bitrix24:
  • Bitrix excels in project management, offering detailed task tracking and collaboration tools.
  • Bitrix has powerful project management tools.

4. Communication Tools

• HubSpot:
  • HubSpot offers email integration and basic communication features.
  • Video calls are integrated into sales and service modules.
• Bitrix24:
  • Bitrix24 includes a full suite of communication tools, including instant messaging and video calls.
  • Bitrix is a full communication platform.

5. Integration

• HubSpot:
  • HubSpot integrates well with many third-party apps, especially marketing tools.
• Bitrix24:
  • Bitrix24 integrates within its ecosystem and with some external apps.

6. User Interface

• HubSpot:
  • HubSpot has a clean, intuitive interface.
• Bitrix24:
  • Bitrix24’s interface can be overwhelming due to its many features.

7. Reporting and Analytics

• HubSpot:
  • HubSpot offers detailed reporting on sales and marketing performance.
• Bitrix24:
  • Bitrix24 provides comprehensive reports across all its business functions.

What to Look For When Choosing CRM Software?

• Scalability: Can it grow with your business?
• Ease of Use: Is the interface intuitive for your team?
• Integration: Does it connect with your existing tools?
• Customization: Can you tailor it to your specific needs?
• Support: Is reliable customer support available?
• Mobile Access: Can your team access it on the go?
• Security: Does it protect your customer data?

Final Verdict

So, which one wins? It really depends on you.

If you’re big on marketing and sales, HubSpot is a strong choice.

It’s easy to use and has great tools. 

But if you need a full work platform with project management, Bitrix24 is your pick.

It does a lot. We’ve tried both, and we know what works.

We’ve looked at the prices, the features, and how easy they are.

We think you can make a good choice now. Pick the one that fits your work best.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Bitrix24

Here’s a brief comparison of Bitrix24 with these software solutions:

• Bitrix24 vs Gohighlevel: Bitrix24 is an all-in-one workspace with CRM, project management, and collaboration tools, while GoHighLevel is a sales and marketing platform emphasizing automation and lead generation.
• Bitrix24 vs Pipedrive: Bitrix24 provides a comprehensive suite including CRM and project management, whereas Pipedrive focuses on intuitive visual sales pipeline management.
• Bitrix24 vs Keap: Bitrix24 offers a wide range of collaboration and CRM features, while Keap excels in marketing automation and detailed sales process management.
• Bitrix24 vs ActiveCampaign: Bitrix24 is an extensive business suite, while ActiveCampaign specializes in advanced marketing automation, email campaigns, and lead nurturing.
• Bitrix24 vs Clickfunnels: Bitrix24 is a comprehensive business management system with CRM; ClickFunnels is primarily a tool for building sales funnels and landing pages.
• Bitrix24 vs Folk: Bitrix24 is an all-encompassing platform for various business functions; Folk is a more focused, collaborative contact management system.
• Bitrix24 vs Instantly: Bitrix24 provides a broad array of business tools, including CRM; Instantly specializes in automated cold email outreach and sales cadences.
• Bitrix24 vs Clickup: Bitrix24 is an integrated platform for CRM, project management, and collaboration; ClickUp is a versatile work management tool with customizable views.
• Bitrix24 vs Monday: Bitrix24 offers a wide-ranging business solution with CRM; Monday CRM provides highly visual and customizable workflows for project and client management.
• Bitrix24 vs Capsule: Bitrix24 is a feature-rich platform with CRM, task management, and collaboration; Capsule CRM is a simpler, more streamlined contact and sales pipeline manager.
• Bitrix24 vs Insightly: Bitrix24 is a comprehensive business suite with robust collaboration and project tools; Insightly is a CRM with integrated project management capabilities, often favored by smaller businesses.
• Bitrix24 vs Freshsales: Bitrix24 offers a wide range of business functions alongside CRM; Freshsales CRM is a sales-focused platform with AI-powered insights for lead and deal management.
• Bitrix24 vs Salesforce: Bitrix24 provides an all-in-one solution for various business sizes, including CRM; Salesforce is a leading, highly customizable, and scalable enterprise-level CRM with extensive capabilities.

Frequently Asked Questions