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Feeling overwhelmed trying to choose between Skool and Kajabi for your online courses?
Both platforms seem great, but they have different strengths, and you don’t want to pick the wrong one and waste time and money.
This post compares Skool vs Kajabi side-by-side, breaking down their key features and pricing so you can always confidently choose the best platform for your needs.
概述
To give you the most accurate comparison, we’ve spent weeks testing both Skool and Kajabi, building sample courses, exploring features, and even interacting with their support teams.
This hands-on experience gives us a clear picture of what each platform offers.
We’ll examine key factors like pricing, ease of use, community features, and marketing tools.
So you can make an informed decision for your online course 商业.
讓我們開始吧！
Kajabi provides the tools to create, market, and sell online courses, along with building a professional website and engaging your audience.
定价： No free plan is available. Paid plan Starts at $69/month
主要特点：
- 网站建设者
- 电子邮件营销
- Sales Funnels
Skool offers a streamlined platform for building online courses and fostering thriving communities. Try it now!
定价： 14-day free trial available. Paid plan Starts at $99/month
主要特点：
- Simple Course Creation
- 内置社区
- 游戏化
什么是 Skool？
Imagine a place where your online courses feel like a fun club.
That’s what Skool is all about. It’s simple to use and makes learning feel social.
It’s like a mix of a classroom and your favorite La machine app.
此外，探索我们最喜欢的 学校替代方案…
我们的观点
它擅长打造活跃的社群，性价比也很高。然而，由于课程定制功能略显不足，且营销整合功能不如其他平台，因此它略逊一筹。如果您最看重的是社群，Skool 值得一试。
主要优点
Kajabi 最大的优势在于其全面的工具套件。
他们已经帮助超过 7500 万客户将他们的热情转化为盈利的事业。
您可以获得创建、营销和销售数字产品所需的一切。
- 一体化解决方案： 无需单独的网站、电子邮件和课程平台。
- 内置营销工具： 在 Kajabi 内部创建漏斗、自动化和电子邮件活动。
- 无交易费： 您可以保留所有计划的 100% 收入（减去支付处理费用）。
- 24/7支持： 您可以随时向他们的客户支持团队寻求帮助。
- 移动应用程序： 会员可以随时随地访问您的内容和社区。
定价
- 爱好： 每月 9 美元
- 优点： 每月 99 美元。
Você pode ter mais de um espaço de trabalho.
缺点
什么是 Kajabi？
Imagine a superhero tool that helps you do everything for your online business. That’s Kajabi! It’s not just for courses.
You can also build a website, send emails to your followers, and even get people to buy your stuff.
It’s like having a whole team of helpers in one place.
此外，探索我们最喜欢的 Kajabi 替代品…
我们的观点
Over 50,000 creators have used Kajabi to generate over $5 billion in revenue. Ready to build a profitable business? Start your free trial today!
主要优点
Kajabi 最大的优势在于其全面的工具套件。
They’ve helped over 75 million customers turn their passions into profitable businesses, generating over $8 billion in revenue.
您可以获得创建、营销和销售数字产品所需的一切。
- 一体化解决方案： 无需单独的网站、电子邮件和课程平台。
- 内置营销工具： 在 Kajabi 内部创建漏斗、自动化和电子邮件活动。
- 无交易费： 您可以保留所有计划的 100% 收入（减去支付处理费用）。
- 24/7支持： 您可以随时向他们的客户支持团队寻求帮助。
- 移动应用程序： 会员可以随时随地访问您的内容和社区。
定价
- Kickstarter: $80/mo – 1 Website, 1 Product + 1 Community, 250 Contacts.
- 基本的： $134/mo – 1 Website, 3 Product, 10,000 Contacts.
- 生长： $179/mo – 1 Website, 15 Product, 25,000 Contacts.
- 优点： $359/mo – 3 Website, 100 Product, 100,000 Contacts.
Você pode ter mais de um espaço de trabalho.
缺点
功能比较
Skool vs Kajabi Feature Comparison Skool is a community-first platform that excels at deep engagement, whereas Kajabi is an all in one platform with all the tools for sales funnels, email marketing, and selling online courses.
1. Platform Philosophy and Scope
- Skool: Focuses on the core membership and create online courses experience, offering a simple and intuitive interface that integrates community with learning.
- Kajabi: Is a true all in one platform, providing all the tools for creating courses, website building, email marketing, funnels, and hosting, making it a comprehensive business solution.
2. Community Engagement
- Skool: This is the platform’s core strength, featuring superior community engagement driven by native gamification (leaderboards, points, levels) that unlocks access to content and keeps students highly active.
- Kajabi: Features community tools that are functional but often feel separate from the learning experience; it lacks the deep, gamified incentives that drive the active participation seen in Skool.
3. Sales Tools and Funnels
- Skool: Has basic sales tools, allowing creators to accept payments for memberships, but it lacks built-in funnels, advanced email marketing, and upsell features, requiring other platforms.
- Kajabi: Offers the most advanced features for sales tools, including pre-built marketing pipelines, customized checkout pages, upsells, and a native email marketing system for selling online courses.
4. Create Online Courses and Content Delivery
- Skool: Features a simple course creator to create online courses and deliver unlimited courses, but the learning environment lacks advanced learning tools like quizzes, assessments, and certifications.
- Kajabi: Provides a powerful course 建造者 to create online courses, including assessments, progress tracking, and professional templating options, though the number of courses is limited on lower tiers.
5. Unlimited Courses and Members
- Skool: Provides unlimited courses and unlimited members on its one-tier pricing plan, allowing creators to scale content and audience size without penalty.
- Kajabi: The ability to host unlimited courses and contacts is restricted to the higher-tier plans, which is a major factor in its cost.
6. User Interface and Ease of Use
- Skool: Skool’s simple and intuitive interface is often praised as easy to use and master in a few seconds, with a clean design reminiscent of a basic facebook group.
- Kajabi: Its powerful feature set makes it more complex; while non-technical users can use it, it has a steeper learning curve, and the interface can feel overwhelming or “cluttered” due to all the tools.
7. Advanced Features for Business
- Skool: Advanced features are focused on community-centric engagement (gamification) and member organization within the community space.
- Kajabi: The most advanced features are concentrated in its marketing 自动化, detailed analytics (tracking course performance and revenue), and comprehensive website builder.
8.定制和品牌
- Skool: Offers very limited customization and branding; all Skool communities have a similar look and feel, forcing creators to rely on the platform’s standard design.
- Kajabi: Provides extensive customization features for the website, landing pages, and course player, allowing creators to maintain a professional, cohesive brand experience across all the tools.
9. 视频托管
- Skool: Does not include native video hosting; creators must upload their video content to other platforms (like Vimeo or YouTube) and embed the links.
- Kajabi: Offers native, built-in video hosting for all your course and media files directly within its platform.
10.客户支持
- Skool: Provides reliable customer support, typically through email and a supportive community-based help center.
- Kajabi: Provides excellent customer service, including 24/7 live chat support on its higher-tier plans, which is a significant advantage for users needing immediate assistance.
11. Cost Structure and Value
- Skool: Follows a simple, flat-rate pricing structure, offering better value for money if the creator’s main priority is a highly engaged community and they use other platforms for marketing.
- Kajabi: Has a significantly higher starting cost, but it provides excellent value as an all in one platform, eliminating the need to pay for numerous other platforms like email marketing software and sales tools.
选择在线课程平台时应注意什么？
- 您的预算： Pricing varies greatly between platforms. Figure out what you can afford each month.
- Technical skills: Are you comfortable with technology? Some platforms are more complex than others.
- Marketing needs: Do you need help with things like email marketing and sales funnels?
- 社區焦點： How important is it to have a built-in community for your students?
- Your priorities: What features are most important to you? (e.g., video hosting, assessments, design customization)
- Free trials: Most platforms offer free trials. Please take advantage of these to test them out!
- 阅读评论： See what other course creators are saying about their experiences with different platforms.
- Consider your future needs: Think about where you want your business to be in a year or two. Will the platform you choose still meet your needs?
- Be bold and switch: If a platform isn’t working out, you can always switch to a different one.
- Focus on your students: Ultimately, the best platform is the one that provides the best experience for your students.
最终裁决
So, which platform comes out on top? For us, it’s Kajabi. It’s the best all-in-one solution.
You get everything you need to run your 在线课程 business in one place.
Kajabi’s website builder and marketing tools are awesome. Plus, you can create sales funnels and track your progress.
Yes, it’s a bit more expensive than Skool. And yes, the user interface can feel a bit tricky at first.
But if you’re serious about growing your business, Kajabi is worth the investment.
We’ve spent weeks testing these online course platforms.
We’ve built courses, explored features, and compared prices. We know what we’re talking about!
If you want a platform that can help you scale your business and make more money, go with Kajabi.
更多关于 Skool
Here’s a brief comparison of Skool against the listed alternatives:
- Skool vs Circle:Skool 将社区与游戏化课程相结合，而 Circle 则主要侧重于可定制的社区建设。
- Skool vs Teachable: Skool blends community with courses and gamification; Teachable centers on course creation with community as an add-on.
- Skool vs GoHighLevel:Skool 用于社区/课程游戏化；GoHighLevel 是一个广泛的营销自动化平台，包括社区功能。
- Skool vs MightyNetworks:Skool 强调其社区/课程结构中的游戏化；MightyNetworks 提供更广泛的内容、活动和社区选项。
- Skool 与 Bettermode:Skool 提供综合课程和游戏化服务；Bettermode 为品牌社区体验提供更深入的定制服务。
- Skool vs Thinkific:Skool 结合了社区、课程和游戏化；Thinkific 主要是一个具有社区功能的课程平台。
- Skool vs LearnWorlds:Skool 为社区和课程增添了游戏化的元素；LearnWorlds 则专注于整合社区的互动在线课程。
- Skool vs Swarm:Skool 将课程和游戏与社区相结合；Swarm 则侧重于结构化的、基于兴趣的社区互动。
- 传统与迪斯科:Skool 包括游戏化课程和社区；Disco 擅长基于群组的学习和学习社区。
- Skool vs Kajabi:Skool 专注于社区和游戏化课程，而 Kajabi 则是一个集课程、营销和社区于一身的业务平台。
- Skool vs Wylo:Skool 通过课程和游戏化为创作者提供平台；Wylo 通过基于兴趣的社区发现和互动将人们联系起来。
- Skool vs Whop:Skool 是一个创作者平台，提供游戏化的社区和课程；Whop 是一个市场和平台，出售社区和数字产品的访问权。
Kajabi 的更多信息
- Kajabi vs Skool:Kajabi 提供一体化的商业工具；Skool 专注于社区、课程和游戏化。
- Kajabi vs Swarm:Kajabi 提供广泛的创建者工具；Swarm 则专为结构化、基于兴趣的社区而设计。
- Kajabi vs Teachable:Kajabi 是一个完整的商业平台；Teachable 以课程创建为中心，具有社区功能。
- Kajabi vs GoHighLevel:Kajabi 针对创作者提供课程/社区；GoHighLevel 是一个营销/销售自动化套件。
- Kajabi vs Bettermode: Kajabi is an all-in-one creator platform; Bettermode provides a highly customizable dedicated community space.
- Kajabi vs Thinkific:Kajabi 提供整合营销/销售漏斗；Thinkific 专注于创建带有社区选项的课程。
- Kajabi vs LearnWorlds:Kajabi 是一个完整的商业平台；LearnWorlds 专注于互动在线课程和学习社区。
- Kajabi vs Circle:Kajabi 是一个一体化解决方案；Circle 是一个专用的现代社区平台。
- Kajabi vs Disco:Kajabi 是一个通用的创建者平台；Disco 是为基于群组的课程和学习社区而构建的。
- Kajabi vs Wylo:Kajabi 是一个面向创作者的商业平台；Wylo 通过基于兴趣的社区连接用户。
- Kajabi vs Whop:Kajabi 是一个直接构建和销售的平台，而 Whop 则是一个销售/数字访问社区市场。
- Kajabi 与 MightyNetworks:Kajabi 整合了强大的市场营销；MightyNetworks 将社区、课程和内容放在一起。
常见问题
哪个平台更适合初学者？
Skool 通常更容易学习和使用，是初学者的不错选择。Kajabi 的学习曲线比较陡峭，因为它的功能比较广泛。
如果我需要与技术栈中的其他工具集成，该怎么办？
Kajabi 与其他营销和业务工具的集成范围更广。Skool 的集成选择较为有限。
Is Skool really good for community-centered programs?
Yes! Skool excels at community building. Its community features are more robust than Kajabi’s, making it ideal for community-centered programs.
Can I create and sell online courses on both platforms?
Absolutely. Both Skool and Kajabi provide all the essential tools for online course creation, from uploading content to processing payments.
Does Skool offer any unique features?
Skool offers unique features like challenges and a built-in rewards system to boost 學生 engagement in a way that Kajabi doesn’t.
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