⚡ 快速结论：
- 定价： HubSpot starts at $0/month with Free Tools. Nutshell 客户关系管理 起价为每用户每月 13 美元。
- 最适合： HubSpot suits sales and marketing teams that want one crm platform. Nutshell CRM suits small B2B sales teams.
- 主要区别： HubSpot offers a free crm with unlimited users. Nutshell has no free version at all.
- 我们的选择： HubSpot, rated 4.0 against 2.8. The free plan alone gives smaller businesses more room to grow.
The cheaper crm software is not always the smaller commitment.
Nutshell CRM asks $13 per user before you store a single contact.
HubSpot asks nothing until you outgrow its free features.
That gap shapes almost every other decision here.
Here is how both crm tools compare for a growing business.
概述
This HubSpot vs Nutshell CRM comparison covers pricing, core features, and ease of use.
We also break down who each crm fits best.
我们的撰稿人亲自体验了这两个平台。
这些笔记出现在下面的“我们的团队注意到”部分中。
The rest draws on published specs, documentation, and G2 reviews.
HubSpot是什么？
HubSpot 是一个面向销售和营销团队的客户关系管理平台。
Its interconnected hubs unify customer interactions across marketing, sales, and service departments.
Marketing Hub, Sales Hub, and Service Hub sit on one shared contact record.
The free crm supports up to one million contacts and unlimited users.
HubSpot CRM connects with over 500 business apps, including Google Workspace and Microsoft 365.
Over 750,000 customers use it weekly to manage campaigns and communications.
🏆 优胜者：HubSpot
Start with contact management, deal tracking, and email marketing at no cost. Add a paid seat only when your business grows into it.
HubSpot定价
HubSpot offers a free tier plus seat-based paid plans. Here is the current lineup.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 免费工具 | 每月 0 美元 | 小型企业 teams testing a free crm |
| 营销中心入门 | 每席每月 15 美元 | Solo marketers running email campaigns |
| 入门级客户平台 | 每席每月 15 美元 | Teams that want sales, marketing, and service together |
| 营销中心专业人士 | 每席每月 800 美元 | Marketing teams needing custom reports and deep 自动化 |
Pricing verified August 2026.
💡 定价说明： Our research file lists a Professional plan near $1,080 per month and enterprise plans near $4,000 per month. Our verified data shows $800/seat/month for Marketing Hub Professional and no separate Enterprise line. Check HubSpot’s pricing page for your exact seat mix.
免费试用： The Free Tools plan runs indefinitely with no credit card. Paid tiers offer trials on request.
退款保证： HubSpot requires an annual commitment on paid subscriptions, even with monthly billing. Refunds follow the contract terms.
📌 笔记： The Starter plan includes 1,000 marketing contacts. Each additional thousand costs $50 per month.
⚠️ 警告： HubSpot’s pricing gets complicated once you mix and match hubs. Costs escalate quickly at scale, and G2 reviews often flag that as the main frustration.
HubSpot 的主要优势
Here is what makes HubSpot’s crm worth a look:
- A real free plan: HubSpot’s free crm holds a million contacts with unlimited users. One deal pipeline and one team are included.
- Marketing tools built in: Email marketing, landing pages, and website pages ship with the platform. No add-on purchase is needed to start.
- 普遍的 收件箱: Live chat, chatbots, and Facebook Messenger feed one shared thread. Your support team answers from a single view.
- HubSpot学院： A large library of courses covers inbound marketing and the sales process. It shortens onboarding for new hires.
- 深度整合： Over 500 business apps connect natively, including Salesforce, Gmail, and Outlook. Data flows without custom code.
- Breeze AI： Recent updates automate repetitive tasks like email drafting and data enrichment. That saves time on lead nurturing.
- Room to scale: Custom properties, custom objects, and custom reports unlock as you move up. The same records carry over.
我们的团队注意到了什么
我们的 作家 signed up for HubSpot’s free tier and spent several days building a pipeline. Here is what stood out from that hands-on time:
The walkthrough below covers the same setup in video form.
HubSpot 的优点和缺点
✅ 优点
- 免费套餐支持一百万个联系人和无限用户。
- Integrates with over 500 business applications
- Clean visual dashboard shows the full sales funnel in real time
- HubSpot Academy training shortens onboarding for new users
- Email marketing, tracking, and landing pages are built in
❌缺点
- Paid tiers get expensive quickly as your team scales
- The free version has no live customer support
- Advanced features carry a steep learning curve
- Customization feels rigid next to developer-focused platforms
Nutshell CRM是什么？
Nutshell CRM is a cloud-based crm platform for small to mid-sized B2B sales teams.
It bundles pipeline tracking, sales automation, and email marketing in one place.
The design favors simplicity over depth, so most people are productive within days.
Every plan ships with unlimited CRM contacts and no data limits.
Nutshell connects with Google Workspace, Microsoft 365, and Slack.
Zapier adds over 5,000 more apps for teams with unusual workflows.
The video below walks through the interface in more detail.
Runner Up: Nutshell CRM
Built for small B2B sales teams that want fast setup. Free data migration and live support come with every plan.
Nutshell CRM定价
Nutshell CRM plans are sold per user. There is no free tier.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基础 | 每用户每月 13 美元 | A single user or tiny team tracking one pipeline |
| 生长 | 每用户每月 25 美元 | Teams needing multiple pipelines and personal email sequences |
| 专业版 | 每用户每月 42 美元 | Sales teams wanting the full 报道 suite and email templates |
| 商业 | 每用户每月 59 美元 | Growing teams with custom fields and advanced automation needs |
| 企业 | 每用户每月 79 美元 | Larger companies needing an 审计 log and sales territories |
Pricing verified August 2026.
免费试用： Nutshell offers a free 14-day trial. No free plan follows the trial.
退款保证： Nutshell does not publish a blanket refund window. Cancel before renewal to avoid the next charge.
📌 笔记： Free data migration and free live support come with every tier. Competitors often charge extra for that help.
⚠️ 警告： Per-seat billing adds up fast. A five-person team on Pro pays $210 per month before any add-ons.
Nutshell CRM 的主要优势
Here is where Nutshell earns its place:
- Minimal learning curve: Nutshell is rated among the easiest crm software for small teams. Most people are productive within days.
- 免费在线客服： Live chat and email support cover every customer. Enterprise buyers get priority handling.
- Four pipeline views: Board, List, Map, and Chart views track deals through each stage. Drag-and-drop moves cards between stages.
- Marketing without add-ons: Email marketing, landing pages, and web forms are included. Web forms add leads automatically.
- Lead discovery tools: ProspectorIQ and VisitorIQ identify companies visiting your site. That surfaces prospects you never contacted.
- Easy data import: You can import contacts from any source using a CSV file. Migration help is free.
- Solid mobile app: The iOS and Android app earns praise in user reviews. Calendar sync and click-to-call work on the go.
我们的团队注意到了什么
Our writer ran a trial account and moved a handful of test deals through the funnel. Here is what stood out:
简述 CRM 的优缺点
✅ 优点
- Free data migration and live support on every plan
- 无限量的 CRM 联系人，无数据限制
- Short learning curve for small B2B sales teams
- Marketing features included without paid add-ons
❌缺点
- No free plan, so costs start on day one
- 自动化功能不如 HubSpot 或 Salesforce 先进。
- Email attachment handling draws complaints in user reviews
- Reporting depth trails larger crm platforms
功能对比
Both platforms cover the same core jobs. The depth is where they split.
We compare eleven areas below, from contact records to what each plan costs.
| 特征 | HubSpot | Nutshell CRM |
|---|---|---|
| 起价 | 每月 0 美元 | 每用户每月 13 美元 |
| 免费计划 | ✅ | ❌ |
| Contact Limit | 1 million (free) | 无限 |
| 多条管道 | ✅（付费） | ✅ (Growth and up) |
| 电子邮件营销 | ✅ | ✅ |
| 人工智能自动化 | ✅ Breeze AI | ✅ 会议 摘要 |
| 报价单和发票 | ✅（付费） | ✅ |
| Live Support on Entry Plan | ❌ | ✅ |
| 原生集成 | 500+ | Core apps + Zapier |
| 最适合 | 不断壮大的销售和市场营销团队 | 小型B2B销售团队 |
1. 联系人管理
HubSpot： The free tier stores up to one million contacts with unlimited users. Each record shows emails, calls, and deal history on one timeline. Custom properties and custom objects let you shape records around your own sales process.
Nutshell CRM： Contact management comes with unlimited CRM contacts on every tier. Calendar sync and click-to-call sit beside each record. Custom fields arrive on higher plans, so entry-level users work with a fixed layout.
2. 销售渠道管理
HubSpot： The free plan includes one deal pipeline for one team. Its visual dashboard gives sales leaders a real-time view of the whole funnel. Extra pipelines require a paid tier.
Nutshell CRM： Sales pipeline management uses drag-and-drop boards. You can switch between Board, List, Map, and Chart views to read the same deals differently. Multiple pipelines unlock on the Growth plan.
3. 销售自动化
HubSpot： Workflow automation handles lead routing, task creation, and follow-up notifications. Breeze AI drafts emails and enriches records. The catch is that the strongest rules live on the Professional plan.
Nutshell CRM： Sales automation covers lead routing and follow-up reminders. It reduces time-wasting admin for a small team. G2 reviews note the rules are less advanced than HubSpot and Salesforce.
4. Email Marketing and Sequences
HubSpot： HubSpot’s marketing side includes campaigns, email tracking, and landing pages. Marketing Hub adds website pages and lead nurturing sequences. This is the strongest argument for inbound marketing teams.
Nutshell CRM： You can build lists, send bulk email, and run drip campaigns. Personal email sequences and email templates arrive on higher tiers. Reviewers do ask for better email attachment handling.
⚠️ 警告： HubSpot’s free plan caps automated emails and email tracking notifications. Check those limits before you plan a campaign around them.
5. AI Automation
HubSpot： The Breeze AI suite automates repetitive work like drafting emails and enriching contact data. It runs across marketing, sales, and service records. That breadth is hard to match at this price.
Nutshell CRM： Nutshell folds AI into revenue-driving tasks rather than general writing. The focus stays narrow and practical. Teams wanting broad 人工智能工具 will find less here.
6. Team Collaboration and Meeting Notes
HubSpot： A universal inbox pulls live chat, 聊天机器人, and Facebook Messenger into one thread. Everyone sees the same customer experience history. Notes and mentions keep the support team aligned.
Nutshell CRM： Shared timelines and @mentions keep a small team on the same page. G2 reviews single out the reminder functions.
Nutshell also summarizes calls automatically, which is shown below.
7. 报告和分析
HubSpot： Dashboards track pipeline health, campaign performance, and customer success signals. Custom reports arrive on paid tiers. Reporting is one reason larger teams stay after outgrowing the free crm.
Nutshell CRM： Dashboards cover sales KPIs and rep performance. The full reporting suite sits on the Pro plan and above. Foundation buyers get a thinner set of charts.
8. 集成
HubSpot： Over 500 business applications connect natively, including Salesforce, Gmail, and Google Workspace. Native depth means fewer middleware bills. This is a clear gap between the two.
Nutshell CRM： Native links cover Google Apps, Microsoft 365, Outlook, Slack, MailChimp, and Zendesk. Zapier extends that to over 5,000 apps. Most connections run through that bridge rather than direct integration.
9. Quotes, Invoices, and Support
HubSpot： Quotes and payment tools sit inside paid tiers. The free version has no live customer support, so you rely on the knowledge base. That gap frustrates people who need an answer today.
Nutshell CRM： Quotes and invoices are built in, so clients get documents without a second tool. Free live support covers every plan.
Nutshell’s support setup is worth a closer look.
10. Content and E-Commerce Tools
HubSpot： Content arrangement tools handle blog posts, website pages, and landing pages. That turns the crm into a publishing hub for inbound marketing.
HubSpot also handles online selling, which the block below covers.
Nutshell CRM： Landing pages and web forms are included, and forms add leads to the system automatically. There is no e-commerce management layer. Nutshell stays a sales tool rather than a website engine.
11. 定价与成本
Here are the plans side by side.
| 层级 | HubSpot | Nutshell CRM |
|---|---|---|
| 自由的 | 免费工具：每月 0 美元 | ❌ 无 |
| 入口 | Marketing Hub Starter: $15/seat/month | 基础版：13 美元/用户/月 |
| 中 | Starter Customer Platform: $15/seat/month | 增长：每用户每月 25 美元 |
| 先进的 | Marketing Hub Professional: $800/seat/month | 专业版：每用户每月 42 美元 |
| 顶部 | — | Business: $59, Enterprise: $79/user/month |
HubSpot： The entry point is free, and $15 per seat covers most starter needs. The jump to Marketing Hub Professional at $800 per seat is steep. Budget for that cliff before you commit.
Nutshell CRM： Pricing climbs in even steps from $13 to $79 per user per month. There are no surprise cliffs. There is also no way to test it long-term without paying.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| Zero starting cost | HubSpot | 免费套餐，用户数量不限 |
| 最快设置 | Nutshell CRM | Productive within days |
| 入站营销 | HubSpot | Landing pages and campaigns built in |
| Live help on a cheap plan | Nutshell CRM | Free live support on every tier |
| Deep integrations | HubSpot | 500+ native business apps |
| Predictable per-seat billing | Nutshell CRM | Even $13 to $79 steps |
💰 您的预算
HubSpot costs nothing until you need paid plans. Nutshell charges from the first person you add.
🔌 您的技术栈
HubSpot connects natively to more business apps. Nutshell leans on Zapier for anything beyond the core list.
📝 您的销售流程
Nutshell fits a straight B2B pipeline you can execute without setup work. HubSpot fits teams blending marketing and sales in one funnel.
🎓您的经验水平
Nutshell has the shorter learning curve for a first crm. HubSpot Academy closes that gap if you invest the training time.
🆓 免费试用和演示
Nutshell gives you 14 days to decide. HubSpot’s free features run with no deadline at all.
🛟 支持选项
Nutshell includes live chat and email support everywhere. HubSpot reserves live help for paid customers.
切换指南
Already on one of these? Here is what changes when you move.
🔄 Switching from HubSpot to Nutshell CRM?
✅ 你将获得：
- Free live support on the cheapest plan
- Unlimited contacts with no tier-based caps
- Quotes and invoices without a paid upgrade
❌ 你会失去什么：
- The free tier and its unlimited users
- 500+ native integrations and the universal inbox
- Website pages and e-commerce management
📋 如何切换：
- Export contacts and deals from HubSpot as CSV files
- Start the free 14-day Nutshell trial
- Ask for free migration help and import your data
🔄 Switching from Nutshell CRM to HubSpot?
✅ 你将获得：
- A free plan that holds a million contacts
- Marketing Hub, Sales Hub, and Service Hub on one record
- Breeze AI and deeper workflow automation
❌ 你会失去什么：
- Live support unless you pay for it
- Map and Chart pipeline views
- Predictable per-user costs as you scale
📋 如何切换：
- Export your Nutshell contacts and pipeline to CSV
- Create a free HubSpot account and run the guided setup
- Import records, then rebuild your automation rules
我们的评测没有涵盖的内容
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise deployments, custom API work, or data 安全 audits at scale. Our notes reflect the August 2026 versions of both products, and features change often. If you manage 50 or more seats, your priorities will differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | HubSpot |
| 🚀 核心 CRM 功能 | HubSpot |
| 📈 营销工具 | HubSpot |
| 🎯 报告与分析 | HubSpot |
| 👶 易用性 | Nutshell CRM |
| 🛟 支持访问 | Nutshell CRM |
| 🔌 集成 | HubSpot |
| 🏆 总冠军 | HubSpot |
🏆 获奖者：HubSpot
HubSpot wins 5 out of 7 categories.
最适合： free crm users, inbound marketing teams, and companies planning for business growth
HubSpot and Nutshell CRM are aimed at different buyers. HubSpot is a full customer relationship management suite that grows with you.
Nutshell is a focused sales tool for a small B2B team that wants to skip setup and start selling.
Nutshell wins on ease of use and support access, and those matter more than spec sheets suggest.
But HubSpot’s free crm removes the risk from the decision. You can build real customer relationships, win new customers, and only pay once the tool has proven itself.
HubSpot 的更多比较
Here is how HubSpot lands against other crm software choices:
HubSpot 在以下方面胜出： a genuinely free entry tier, faster onboarding for non-technical staff, and bundled marketing tools
Salesforce 的优势在于： deeper customization for developers, enterprise reporting depth, and territory-level permissions
HubSpot 与 管道驱动
HubSpot 在以下方面胜出： free-tier contact limits, content and landing page building, and native app count
Pipedrive 获胜： a lighter deal-first interface, cheaper mid-tier seats, and quicker pipeline configuration
HubSpot 与 基普
HubSpot 在以下方面胜出： scaling past a small team, free onboarding through Academy, and broader analytics
Keap 获胜理由： built-in invoicing for service businesses, simpler automation 建筑商, and coaching-style setup help
HubSpot 在以下方面胜出： email marketing depth, customer service tooling, and contact-record history
周一 CRM 胜出： the ability to customize board layouts, cross-department project views, and visual work tracking
Nutshell CRM 的更多比较
And here is where Nutshell CRM sits against its closest rivals:
Nutshell CRM 与 胶囊 客户关系管理
Nutshell CRM 的优势在于： included email marketing, four pipeline views, and free migration assistance
Capsule CRM 的优势在于： a free starter tier, lower entry pricing, and a lighter contact database
Nutshell CRM 与 Freshsales CRM 的比较
Nutshell CRM 的优势在于： live support at every price point, VisitorIQ lead discovery, and simpler day-one setup
Freshsales CRM 的优势在于： built-in phone and chat channels, AI lead scoring, and a free entry plan
Nutshell CRM 的优势在于： drag-and-drop pipeline speed, quotes and invoices, and cheaper entry seats
Insightly 在以下方面胜出： project delivery tracking after the sale, custom app building, and deeper record relationships
Nutshell CRM 与 ActiveCampaign
Nutshell CRM 的优势在于： pipeline clarity for reps, flat per-user pricing, and faster onboarding
ActiveCampaign 在以下方面胜出： automation branching depth, campaign segmentation, and email deliverability tooling
常见问题解答
HubSpot CRM最适合用于什么用途？
HubSpot CRM is best for sales and marketing teams that want contacts, campaigns, and deals in one system. HubSpot Marketing Hub makes it especially strong for inbound work.
HubSpot CRM真的免费吗？
Yes. HubSpot’s free CRM holds one million contacts with unlimited users. Paid seats start at $15 per month, and costs rise sharply at the Professional tier.
Nutshell 是一款好的客户关系管理系统吗？
Yes, for small B2B sales teams. It is quick to learn, includes free live support, and starts at $13 per user per month with no free tier.
Salesforce 和 HubSpot 哪个更好？
Salesforce suits large enterprises needing deep customization. HubSpot is easier to learn and helps small teams nurture relationships without developer help.
Which is the best CRM for a small business?
For most small businesses, HubSpot’s free plan wins. Nutshell CRM and Zoho CRM are solid HubSpot alternatives if you prefer flat per-user pricing or bundled professional services support.
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