⚡ 快速结论：
- 定价： Keap costs $299/month (annually billed). Thryv Marketing Center costs $244/month.
- 最适合： Keap suits sales and marketing 自动化. Thryv suits local service businesses that need bookings and reviews.
- 主要区别： Keap builds sales campaigns around a contact record. Thryv builds a front desk around your website and listings.
- 我们的选择： Keap, with a Keap 客户关系管理 editor’s rating of 4.2 against Thryv’s 2.6.
Keap and Thryv both sell themselves to the same buyer.
That buyer is a small 商业 owner drowning in admin work.
But the two tools solve different halves of that problem.
Keap is a sales automation engine wrapped around a CRM.
Thryv is a front desk for local service businesses.
Here is how they differ on price, features, and daily use.
概述
This Keap vs Thryv comparison covers pricing, key features, and ease of use.
我们的撰稿人亲自体验了这两个平台。
这些笔记位于下面的“我们的团队注意到”部分。
The rest comes from published specs, pricing details, and G2 reviews.
By the end you will know which one matches your growth goals.
Keap是什么？
Keap is a customer relationship management platform built for 小型企业.
It combines CRM, sales and marketing automation, and e-commerce in one dashboard.
The company was formerly known as Infusionsoft before the rebrand.
Every contact record holds custom fields, tags, notes, and deal history.
Automation then fires automated actions based on what each new lead does.
Here is a short walkthrough of the Keap app in action.
🏆 获胜者：基普
Keap automates almost every stage of the sales journey. Customers who use automation report saving 10 hours per week. Sales teams get lead scoring, pipelines, and email marketing in one place.
Keap定价
Keap plans are priced by contact volume, not by seat alone.
| 计划 | 价格 | 最适合 |
|---|---|---|
| Keap（一体化） | 每月 299 美元（按年计费） | Growing sales teams that need automation, CRM, and email in one system |
| 免费试用 | 14 天 0 美元 | Testing key features before you commit to a monthly fee |
Pricing verified August 2026.
免费试用： 14 days with access to all features. Small businesses can explore Keap without paying first.
退款保证： Keap does not publish a blanket refund window. Cancel before renewal to avoid the next charge.
📌 笔记： Onboarding includes free migration, a dedicated customer success manager, and free on-demand product training. Keap charges a one-time $499 Expert Coaching fee for personalized setup help.
⚠️ Pricing conflict: 我们的 数据 file lists Keap at $299/month billed annually, and that is the figure used in every table here. Keap’s public pricing page advertises three tiers instead — Lite from $79/month, Pro from $169/month, and Max from $199/month for 500 contacts, plus $30 per extra user. Prices climb once your contact list passes each threshold, so confirm your tier with sales before you buy.
Keap的主要优势
Here is what makes Keap worth the higher price tag:
- 活动创建器： A visual flowchart tool for building campaigns with drag and drop tools. Advanced automations run on simple when-then logic.
- 领先得分： Keap can score leads by engagement level. A rising lead score tells your sales team who to call first.
- 电子邮件营销活动： Hyper-targeted email campaigns use CRM tags and segments. Keap claims a 99.5% deliverability rate.
- Invoicing and payment processing: Built-in invoices, checkout forms, and many payment processing integrations sit inside the CRM.
- 专属业务线： A separate business line handles calls and texts. Personal and work messages stay apart.
- 第三方集成： Keap connects with more than 2,500 platforms and third party tools.
- Keap AI： AI drafts email copy and suggests automations from plain language prompts.
我们的团队注意到了什么
我们的 作家 set up a Keap account and built a lead capture sequence from scratch. Our full Keap review goes deeper, but here is what stood out during that hands-on time:
Keap 的优缺点
✅ 优点
- Automation covers almost every stage of the sales process
- Customers who automate report saving 10 hours per week and a 38% increase in revenue
- Setup takes as little as 20 minutes with a dedicated success manager
- More than 2,500 integrations plus built-in invoicing and payment processing
- 24/7 chat support, email support, and phone support on weekdays for U.S. customers
❌缺点
- Pricing is high enough to deter brand new small businesses
- The one-time $499 Expert Coaching fee adds to first-year cost
- Costs climb sharply once your contact count crosses a threshold
- The user community is quiet compared to bigger CRM platforms
Thryv是什么？
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies before the pivot to software.
The company reported $1.3 billion in revenue over a twelve-month period in June 2020.
More than 2,400 employees now support over 50,000 local businesses.
Those customers sit across 48 states plus Canada and 澳大利亚.
Thryv Business Center bundles CRM, scheduling, and estimates for service teams.
This video walks through the Thryv software from the owner’s side.
Runner Up: Thryv
Thryv helps small businesses reach more customers, stay organized, and get paid faster. Owners report saving about 20 hours per week on admin work. Booking, listings, and invoices live behind one login.
Thryv 定价
Thryv sells its centers separately, so pricing details depend on the bundle you pick.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 营销中心 | 每月 244 美元 | Local businesses that want listings, SEO, and campaign reporting |
| 免费计划 | 0 美元（功能有限） | Testing the mobile app and basic customer interactions |
Pricing verified August 2026.
免费试用： Thryv leads with demos and a free plan rather than a fixed trial window. Sales walks you through setup first.
退款保证： None published. Contract terms vary by package, so read the agreement before signing.
📌 笔记： Thryv requires a one time onboarding fee of $250 for its packages. Entry-level listings start near $20.00 per user per month, and 24/7 support is included.
⚠️ Pricing conflict: Our data file lists Thryv’s Marketing Center at $244/month, and that number is used in every table here. The same field also carries a stray $299/month line that belongs to Keap, so ignore it on Thryv’s side. Thryv’s own listings quote $20.00 per user per month as a starting point, which reflects a lighter package than Marketing Center.
Thryv 的主要益处
Here is where Thryv earns its keep for local operators:
- Online booking: Clients book appointments 24/7 on their own. Typical users report a 61% increase in bookings.
- 增强型本地商家信息： Thryv syncs business information across 50+ listing sites, including Google, Bing, and Yahoo.
- Thryv 指挥中心： A unified inbox pulls email, SMS marketing messages, social replies, and web chats into one view.
- 客户门户： Client portal estimates, invoices, payments, and documents sit behind one secure login.
- ThryvPay： A payment processor built for service businesses, plus digital document signing to close jobs faster.
- 声誉工具： The AI Response Tool helps you respond to reviews in a few clicks.
- TeamChat: Internal chat keeps staff aligned without a separate messaging app.
我们的团队注意到了什么
Our writer created a Thryv account, added services, and tested the booking flow on mobile. Here is what stood out:
Thryv 的优点和缺点
✅ 优点
- Scheduling, invoicing, and listings work together for service businesses
- Owners report saving around 20 hours per week on admin work
- 网站建设者 produces a professional-looking site without a developer
- 24/7 support and an intuitive mobile app for field teams
❌缺点
- Automation depth trails Keap badly for sales campaigns
- Contract terms and the $250 onboarding fee catch buyers off guard
- Pricing details are hard to pin down without a sales call
- Our 2.6 rating reflects mixed G2 feedback on billing and cancellation
功能对比
Both tools call themselves all-in-one, but the overlap is thinner than the marketing suggests. Here are ten areas that decide the choice for most buyers.
| 特征 | 基普 | 瑟里夫 |
|---|---|---|
| 起价 | 每月 299 美元（按年计费） | 每月 244 美元（营销中心） |
| 免费计划 | ❌（14天免费试用） | ✅（功能有限） |
| 可视化营销活动构建器 | ✅ | ❌ |
| 领先得分 | ✅ | ❌ |
| 落地页生成器 | ✅ | ✅ (website builder) |
| 在线预约 | ✅ | ✅ |
| 本地列表同步 | ❌ | ✅ (50+ sites) |
| 声誉管理 | ❌ | ✅ |
| 集成 | 2,500+ | 有限的 |
| 最适合 | 销售和营销自动化 | 本地服务企业 |
1. Automation and Campaign Building
Keap： The Campaign Builder is a visual flowchart for building campaigns. You drag a trigger, drop an action, and the automation runs. Templates cover common sales campaigns, and advanced automations chain automated tasks across the whole customer journey.
瑟里夫： Market Builder handles trigger-based email and 文本 campaigns instead. It sends personalized messages after a booking or a missed appointment. Useful, but it is not a branching workflow canvas.
2. CRM and Team Communication
Keap： Every contact record carries custom fields, tags, and full history. Your contact list segments by tag, and each new lead lands in the right sequence automatically.
瑟里夫： TeamChat keeps internal messages next to client records, so staff coordinate jobs without switching apps. The CRM side tracks customer interactions well but holds fewer custom fields than Keap.
3. Email, Text, and Social Messaging
Keap： Email and text run from the same automation. A dedicated business line handles calls and texts, so personal and professional numbers stay separate.
瑟里夫： Social posts, SMS marketing messages, and email land in one queue. You can respond from a single screen, which suits an owner answering everything personally.
4. Landing Pages and Web Presence
Keap： The landing page builder ships with templates and a web form for lead capture. Start with one landing page, then connect multiple landing pages to different sales campaigns as your offers grow.
瑟里夫： Instead of campaign landing pages, Thryv builds and hosts your main website. Paid SEO services push that site up for local search by location.
⚠️ 警告： Thryv’s SEO work is sold as a service, not a self-serve feature. Ask what the retainer covers before you count it as included.
5. Sales Pipeline and Getting Paid
Keap： Drag a deal between stages and the sales pipeline updates 即刻. Checkout forms and invoices sit in the same system, so quotes, cross sells, and repeat business all stay tracked.
瑟里夫： Billing leans on estimates, invoices, and ThryvPay. Digital document signing closes the job, and clients pay from the portal. Pipelines exist, but they are simpler than Keap’s sales pipelines.
6. 线索管理和跟踪
Keap： Lead management runs on scoring. Keap can score leads by engagement, and a high lead score pushes the contact to your sales team first. That focus is how users increase conversions on the same traffic.
瑟里夫： Website analytics show where visits come from and which pages drive calls. You can measure traffic and bookings, but there is no lead scoring model behind it.
7. 人工智能工具
Keap： Keap AI drafts email copy and suggests automations from natural language prompts. It saves setup time when you are staring at an empty campaign canvas.
瑟里夫： The AI Response Tool writes replies to customer reviews. It is narrower technology than Keap AI, but it removes a chore most owners avoid.
8. Email Marketing and Campaign Reporting
Keap： Email marketing campaigns use CRM tags for tight segments. Keap claims a 99.5% deliverability rate, which matters when email campaigns carry your offers.
瑟里夫： Campaign analytics report opens, clicks, and bookings from each send. Reporting is clear, though segmentation options stay basic next to Keap’s marketing automations.
9. Reporting and Reputation
Keap： Pipeline management reports show stage conversion rates and forecast value. That data shapes your business strategy for the next quarter.
瑟里夫： Online reputation management collects reviews across listing sites and flags new ones. For a plumber or salon, that visibility brings in more leads than a forecast chart.
10. 定价与成本
Here are both plans side by side, using our verified figures.
| 计划 | 基普 | 瑟里夫 |
|---|---|---|
| 自由的 | ❌（14天免费试用） | ✅ Free Plan, limited features |
| Main paid plan | 每月 299 美元（按年计费） | 营销中心：每月 244 美元 |
| 入职费 | $499 one-time Expert Coaching | 一次性入职费 250 美元 |
| Extra users | $30 per user per month | Quoted per package |
Keap： The monthly fee is steep for a first business. But free migration, training webinars, and a success manager come with it, and the 14-day free trial lets you test before paying.
瑟里夫： Marketing Center costs $55 less per month than Keap. The free plan lowers the entry barrier, though the $250 onboarding fee and package quotes make the real cost harder to compare.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 深度销售自动化 | 基普 | Visual builder and lead scoring |
| 更低的月费用 | 瑟里夫 | $55 cheaper per month |
| 本地商家信息和评论 | 瑟里夫 | Syncs 50+ listing sites |
| 着陆页和网页表单 | 基普 | Built-in lead capture pages |
| Client booking and estimates | 瑟里夫 | Portal handles both |
| 2,500+ integrations | 基普 | Connects to most third party tools |
💰 您的预算
Thryv’s Marketing Center undercuts Keap by $55 per month. Add the onboarding fees on both sides before you decide which one is cheaper in year one.
🔌 您的技术栈
Keap plugs into more than 2,500 platforms, so it slots beside tools you already run. Thryv prefers to replace those tools rather than sit next to them.
📝 您的销售流程
Long nurture cycles with several touchpoints favour Keap features like tagging and branching. Walk-in and appointment work favours Thryv’s booking-first setup.
🎓您的经验水平
Thryv is the more user friendly first CRM for a non-technical owner. Keap is deeper, and its drag and drop editor still takes a week to feel natural.
🆓 免费试用和演示
Keap offers a 14-day free trial with full access. Thryv points you to a demo and a free plan, so you will speak to sales first.
🛟 支持选项
Both keep 24/7 chat available, and both put a human on the phone. Keap adds weekday phone support for U.S. customers plus a customer success manager on every plan.
📱 Mobile and 安全
Both ship mobile apps that manage jobs from the field. Ask each vendor about data security and export rights before you migrate customer records.
切换指南
Already paying for one of them? Here is what changes if you move.
🔄 从 Keap 切换到 Thryv？
✅ 你将获得：
- Enhanced local listings synced across 50+ sites
- Review collection and AI-written replies
- A hosted website plus 24/7 client booking
❌ 你会失去什么：
- The visual Campaign Builder and advanced automations
- Lead scoring and tag-based segmentation
- Access to 2,500+ third party integrations
📋 如何切换：
- Export contacts, tags, and notes from Keap as CSV
- Book the Thryv onboarding session and pay the $250 fee
- Rebuild your top three sequences as trigger-based campaigns
🔄 从 Thryv 切换到 Keap？
✅ 你将获得：
- Branching automation across the full sales journey
- Lead scoring, custom fields, and pipeline forecasting
- A landing page builder tied straight to campaigns
❌ 你会失去什么：
- Listing sync and reputation management
- The hosted website and SEO service
- The client portal for estimates and documents
📋 如何切换：
- Export clients, invoices, and appointment history from Thryv
- Start the 14-day trial and use Keap’s free migration help
- Rebuild booking links, then map old tags to new custom fields
我们的评测没有涵盖的内容
This comparison focused on small businesses running sales and marketing in one system. We did not test franchise rollouts, multi-location reporting, or custom API work on either platform. Contract negotiation also sits outside what we could verify, and Thryv’s terms vary by package. If you run 50 seats or sell across borders, your priorities will differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | 瑟里夫 |
| 🚀 自动化 | 基普 |
| 📈 Lead Management | 基普 |
| ✉️ Email Marketing | 基普 |
| 🌐 Local Visibility | 瑟里夫 |
| 👶 易用性 | 瑟里夫 |
| 🔌 集成 | 基普 |
| 🏆 总冠军 | 基普 |
🏆 获胜者：KEAP
Keap wins 4 of 7 categories and holds a 4.2 rating against Thryv’s 2.6.
最适合： sales and marketing automation, lead nurture, e-commerce follow-up
These two products chase the same customer with different bets. Keap bets that automation earns back its price. Thryv bets that being findable and bookable matters more.
Thryv is the better fit for a plumber, clinic, or salon that lives on appointments and reviews. It is also cheaper each month and easier to learn.
But if your revenue depends on nurturing leads over weeks, we recommend Keap CRM. The Campaign Builder, lead scoring, and integration count carry more weight than the $55 monthly gap.
Keap 的比较
Here is how Keap holds up against its closest rivals:
Keap 获胜理由： flat all-in-one pricing, built-in invoicing, faster setup for a solo owner
HubSpot 在以下方面胜出： a genuinely free CRM tier, reporting depth, a far larger app marketplace
Keap 对阵 GoHighLevel
Keap 获胜理由： polished onboarding, deliverability record, support staffed for non-agency users
GoHighLevel 获胜： unlimited sub-accounts, white-label resale, lower entry price for agencies
Keap 对阵 ActiveCampaign
Keap 获胜理由： quotes and checkout inside the CRM, a business phone line, hands-on migration
ActiveCampaign 在以下方面胜出： cheaper entry tiers, split-testing inside automations, broader email template library
Keap 获胜理由： marketing automation, email sending at volume, payments and forms in one place
Pipedrive 获胜： per-seat pricing for larger sales teams, lighter interface, activity-based selling views
相比之下，Thryv 的更多
And here is where Thryv sits among other small business platforms:
Thryv 获胜理由： listing sync, appointment booking, done-for-you website hosting
HubSpot 在以下方面胜出： free starting tier, pipeline reporting, integrations with sales tooling
Thryv 获胜理由： client portal, reputation tools, payment collection built for service work
周一 CRM 胜出： flexible boards, project views, transparent per-seat pricing
Thryv 获胜理由： guided onboarding, 本地SEO services, simpler day-to-day screens
GoHighLevel 获胜： funnel building, automation depth, agency-friendly account structure
This video runs through the Thryv 的替代品 worth shortlisting.
常见问题解答
Keap是做什么用的？
It organizes leads, automates follow-up, and handles invoices in one system. Small businesses use it to run sales campaigns without hiring extra staff.
Thryv 是一个客户关系管理系统（CRM）吗？
Yes. It stores client records, appointments, and payments, then adds listings and review management on top. Think front desk software with a CRM inside.
Thryv 以前叫什么名字？
The company grew out of Dex Media and a group of Yellow Pages businesses. It rebranded as Thryv Holdings, Inc. and now sells software.
Keap容易使用吗？
Basic setup takes about 20 minutes with a success manager. The automation canvas needs longer, so plan a week before your first campaign goes live.
那就是 最佳客户关系管理 for a small business here?
Keap, for anyone selling on follow-up. Choose Thryv if bookings, listings, and reviews drive your revenue and you want a lower monthly bill.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 