⚡ 快速结论：
- 定价： ActiveCampaign starts at $15/month. Salesmate starts at $23/user/month.
- 最适合： ActiveCampaign for email marketing and advanced automation. Salesmate for pipeline management and sales reps who live in a CRM.
- 主要区别： ActiveCampaign is a marketing platform with a built in CRM. Salesmate is a CRM platform with lighter marketing tools.
- 我们的选择： ActiveCampaign, because most 小型企业 need email campaigns more than they need a fourth CRM.
Most teams pick the wrong tool here for the same reason.
They compare feature lists instead of asking what their 商业 runs on.
ActiveCampaign was built for marketing first, then added CRM.
Salesmate was built for sales first, then added campaigns.
That one difference decides almost everything else below.
概述
This ActiveCampaign vs Salesmate comparison covers pricing, key features, automation, and CRM depth.
我们查阅了这两款工具的文档、定价页面和用户评价。
我们的撰稿人也亲自体验了每一项功能。
这些笔记出现在下面的“我们的团队注意到”部分中。
By the end you will know which platform fits your team.
ActiveCampaign是什么？
ActiveCampaign is a customer experience automation platform for email marketing and CRM.
It suits any business that wants an email marketing service with real automation attached.
The platform pairs email campaigns with a built in CRM on every plan.
Its key features include advanced automation, advanced segmentation, and lead scoring.
Menus are easy to navigate, so the design feels user friendly on day one.
It is a poor fit for marketers who only want a simple newsletter tool.
Here is a walkthrough of the platform in action.
🏆 优胜者：ActiveCampaign
Over 900 automation templates and 950 integrations. Free migrations if you are switching from another tool.
ActiveCampaign 定价
Four plans scale with your contact count and feature needs.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | Small teams sending basic email campaigns |
| 加 | 每月 49 美元 | Lead scoring, landing pages, and SMS add ons |
| 专业版 | 每月 79 美元 | A more advanced user who wants predictive sending |
| 企业 | 每月145美元 | Big businesses needing custom objects and a dedicated account team |
Pricing verified September 2026.
免费试用： 14 days with access to most Professional-tier features. No credit card required.
退款保证： None advertised. The trial is your testing window, so use it before you pay.
📌 笔记： Annual billing takes 20% off. The Starter plan caps you at 5 actions per automation, which is tight once you build automations with branching logic.
⚠️ Pricing conflict: Some sources list the Starter plan at $19/month rather than $15/month. Our table uses the $15 figure from our own pricing data. Check the current rate at checkout, since prices also climb with your contact count.
ActiveCampaign 的主要优势
Here is what makes ActiveCampaign worth the money:
- 高级自动化： 拖放 建筑商 creates multi-step workflows with conditional logic, no code needed. An End Automation step stops a journey once someone converts.
- 900+ automation templates: Each template targets a specific outcome. ActiveCampaign says customers save an average of 20 hours per month.
- 交付能力： ActiveCampaign’s deliverability scores well in independent 收件箱 tests. That matters more than any feature list.
- Multi-channel reach: Run email, SMS, WhatsApp, and social from one dashboard. You can send SMS 文本 messages inside the same workflow as a follow up email.
- 高级分割： Group contacts by website visits, location, purchase history, or interaction history.
- Free migrations: Switching from other email marketing services costs nothing. Their support team moves your lists and templates for you.
- 数据处理： ActiveCampaign is GDPR compliant and stores data on U.S. servers under the EU-U.S. Data Privacy Framework.
我们的团队注意到了什么
我们的 作家 set up an account and built a live welcome series with it. Here is what stood out from that hands-on time:
ActiveCampaign 的优点和缺点
✅ 优点
- Over 900 automation templates and 950 integrations
- Built in CRM and lead scoring on every plan
- High deliverability in independent inbox tests
- Free migration from other email marketing platforms
- 14 天免费试用，无需信用卡
❌缺点
- Price climbs fast as your contact list grows
- Starter plan limits you to 5 actions per automation
- Overkill for anyone who only sends simple newsletters
- Transactional email and SMS cost extra as add ons
Salesmate是什么？
Salesmate is cloud-based CRM software for sales, marketing, and support.
Salesmate CRM was designed primarily for small to medium-sized businesses.
It replaces several disjointed systems so teams save time and save money.
The goal is simple: generate more leads, close more deals, and build lasting customer relationships.
Sectors using it include SaaS, healthcare, and more than one real estate company.
Startups through Fortune 500 companies run their sales process on it.
This video shows the interface and pipeline view.
🥈 Runner Up: Salesmate
A sales-first CRM with built in calling, a meeting scheduler, and 700+ app integrations. Try it free for 15 days.
销售伙伴定价
Salesmate charges per user, which changes the math for larger teams.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基本的 | 每用户每月 23 美元 | 小型团队负责跟踪联系人和交易 |
| 专业版 | 每用户每月 39 美元 | Sales reps who need automation and email tracking |
| 商业 | 每用户每月 63 美元 | Companies wanting sales forecasting and custom reports |
Pricing verified September 2026.
免费试用： 15 days, no credit card required. Start a free trial today if you want to test the pipeline before committing.
退款保证： Not advertised. Salesmate runs a Black Friday promotion with 10% off all annual plans.
📌 笔记： Tiered plans run from Basic to Enterprise, so custom quotes exist above the Business tier. Because billing is per seat, five sales reps on Basic costs $115/month.
⚠️ 警告： Some users report that Salesmate can delete leads when a payment is missed. Keep an exported backup of your contacts and deals, and treat billing dates as a 安全 matter.
Salesmate 的主要优势
Here is where Salesmate’s platform earns its seat cost:
- 可视化流水线管理： Track deals across stages and manage sales activities from one board. Sales forecasting sits on top of the same data.
- Contact and deal intelligence: Emails, calls, and notes roll into one view of customer interactions. You can add notes and tag teammates without leaving the record.
- Sandy AI： AI-powered automation drafts emails, summarizes calls, and handles lead qualification. That removes a chunk of repetitive tasks.
- 内置通话功能： Call recording and voicemail drops ship with the product, plus email tracking on every message.
- 会议安排器： Prospects book meetings from a link, which saves back-and-forth for your team.
- Less data entry: The CRM enriches contacts and logs communications automatically.
- 移动CRM： Full access to data and activities from your phone, which suits reps in the field.
我们的团队注意到了什么
Our writer ran a test pipeline through the platform for a week. Here is what came out of that:
Salesmate 的优缺点
✅ 优点
- Fully customizable to unique sales processes
- Built in calling, recording, and voicemail drops
- 客户服务因快捷高效而备受好评。
- Over 700 integrations including Google Apps and Microsoft Apps
- 15天免费试用，无需信用卡
❌缺点
- 邮件模板编辑器和自动化流程中报告的错误
- Weaker at marketing automation than dedicated marketing tools
- 如果错过付款，销售线索可能会被删除。
- Per-user pricing gets expensive as headcount grows
功能对比
Ten categories, side by side. The ActiveCampaign features list is longer, but longer only matters where it overlaps with your work. The summary table gives you the shape of it, then each section explains why the gap exists.
| 特征 | ActiveCampaign | 销售员 |
|---|---|---|
| 起价 | 每月15美元 | 每用户每月 23 美元 |
| 免费计划 | ❌ | ❌ |
| 电子邮件营销 | ✅ | ✅ 基本款 |
| 高级自动化 | ✅ | ✅ 有限 |
| Built in CRM | ✅ | ✅ |
| 着陆页 | ✅ | ❌ |
| Built in Calling | ❌ | ✅ |
| 会议安排器 | ❌ | ✅ |
| 集成 | 950+ | 700+ |
| 最适合 | Email marketing and digital marketing teams | Sales reps and pipeline management |
1. Email Marketing and Email Templates
ActiveCampaign： This is the core product. The email builder handles newsletters, RSS triggered sends, and transactional email through an add on. Deliverability is consistently strong, which is why it ranks among email marketing services rather than CRM tools.
销售员： Email templates here are built for one-to-one sales 外联, not bulk campaigns. Email tracking tells reps when a message was opened. Some users report bugs in the template editor.
2. Marketing Automation and Sales Automation
ActiveCampaign： ActiveCampaign marketing automation goes past basic drip campaigns into multi-step workflows with conditional logic. You can A/B test entire automation paths, not just subject lines. Active Intelligence agents build campaigns and suggest high-value segments from real-time data.
销售员： Automation journeys cover multi-channel drip campaigns and follow ups tied to deal stages. It is sales automation rather than intelligent marketing automation. Users also report bugs in journeys.
⚠️ 警告： If marketing and sales automation must live in one place, check whether your email volume justifies ActiveCampaign’s contact-based pricing first.
3. Built in CRM and Contact Management
ActiveCampaign： As of 2025, ActiveCampaign CRM tracks sales pipeline stages and scores leads inside the same account. Contact management supports custom fields on all plans and custom objects on the Enterprise plan. It is capable, but it is not the deepest CRM platform available.
销售员： This is where Salesmate stands ahead. Contact and deal intelligence pulls emails, calls, and notes into one timeline, and you can track companies alongside individual contacts. Sales reps get task management built into the same record.
4. 着陆页和网页表单
ActiveCampaign： Custom landing pages come with the Plus plan and above. Form submissions trigger automations directly, so a signup can start a nurture sequence within seconds.
销售员： You get personalized web forms you can embed or share as a link, but no landing page builder. For campaigns you will need another tool alongside it.
5. Dynamic Content and Chatbots
ActiveCampaign： Conditional content shows or hides blocks based on subscriber data. Dynamic content swaps copy based on purchase history or recipient behaviour, which is real hyper-personalization rather than a merge tag.
销售员： Personalization happens live instead. 聊天机器人 qualify website visitors and hand warm prospects to a rep, which fits a sales engagement workflow more than a newsletter.
6. AI Features and Meeting Scheduling
ActiveCampaign： Integrated AI covers predictive sending, which times delivery around each contact’s behaviour. The email editor also generates content drafts. New features here lean toward campaign creation.
销售员： Sandy AI drafts emails and summarizes calls, so administrative work shrinks. The meeting scheduler lets prospects book meetings without a single reply, which reps consider a huge plus.
7. Advanced Segmentation, Lead Scoring and Team Collaboration
ActiveCampaign： Segmentation and targeting group contacts by site visits, location, or interaction history. Lead scoring then routes the hottest ones to sales. This is the strongest set of advanced features in the comparison.
销售员： Segmentation is lighter, but collaboration is better. Reps tag teammates, add notes, and keep a shared communication history on every account.
8. Content Creation and Integrations
ActiveCampaign： Content creation tools sit inside the email builder, and there are over 950 integrations including Shopify, Salesforce, WordPress, and Microsoft Dynamics. Zapier integrations cover whatever is missing, and premium connectors exist for ecommerce and CRM software.
销售员： Over 700 apps connect, including Google Apps, Microsoft Apps, and Slack. Reps can work inside Gmail, and Zapier covers the other apps you rely on.
9. Reporting, Analytics and Custom Reports
ActiveCampaign： Analysis and 报道 cover campaign performance, automation results, and attribution. Custom reports are available on higher tiers, and the data feeds back into segmentation.
销售员： Report analytics focus on sales performance: deal velocity, rep activity, and forecast accuracy. Dashboards turn that data into insights a manager can act on this week.
10. 定价与成本
The pricing models are not comparable line for line. One charges by contacts, the other by seats.
| 层级 | ActiveCampaign | 销售员 |
|---|---|---|
| 免费计划 | ❌ | ❌ |
| 入口 | 入门级：每月 15 美元 | 基础版：23 美元/用户/月 |
| 中 | 另加：每月 49 美元 | 专业版：39 美元/用户/月 |
| 上 | 专业版：每月 79 美元 | 企业版：每用户每月 63 美元 |
| 顶部 | 企业版：每月 145 美元 | 定制报价 |
ActiveCampaign： One $15/month Starter seat covers a whole marketing team, since billing follows contact count instead of users. The Enterprise plan adds HIPAA support, single sign-on, and a dedicated account team.
销售员： Per-seat pricing is predictable but scales with headcount. Three reps on Pro costs $117/month, which buys a lot of email marketing automation elsewhere.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| Bulk email campaigns | ActiveCampaign | Purpose-built email platform |
| Deep pipeline management | 销售员 | Sales-first data model |
| 内置通话 | 销售员 | Recording and voicemail drops |
| Landing pages and forms | ActiveCampaign | Pages plus form triggers |
| One tool for a small team | ActiveCampaign | Flat contact-based pricing |
| 适合初学者的设置 | ActiveCampaign | Onboarding checklist included |
💰 您的预算
ActiveCampaign wins on entry cost for teams, since one plan covers everyone. Salesmate only makes financial sense when each seat is closing revenue.
🔌 您的技术栈
Check which platform already connects to your store, helpdesk, and 会计 tools. Both offer CRM add ons and Zapier fallbacks, so the gap is usually in native depth rather than raw count.
📝 您的销售流程
A long, call-heavy cycle points to Salesmate. A self-serve funnel fed by content and transactional emails points to ActiveCampaign.
🎓您的经验水平
Both take time to train users properly, and more advanced features always carry a learning curve. ActiveCampaign’s onboarding checklist gives beginners a faster first win.
🆓 免费试用和演示
Neither has a free plan, so trials are your only real test. Run 14 days on one and 15 days on the other with the same list before you decide.
🛟 支持选项
Salesmate’s customer service is frequently praised as fast and helpful. ActiveCampaign has a deeper knowledge base, with phone support and a dedicated account team reserved for higher tiers.
切换指南
Already running one of these? Here is what changes.
🔄 从 ActiveCampaign 切换到 Salesmate？
✅ 你将获得：
- Built in calling with recording and voicemail drops
- A meeting scheduler that removes booking emails
- A deeper deal record for reps managing many accounts
❌ 你会失去什么：
- 900+ automation templates and conditional content
- Landing pages and predictive send times
- Contact-based pricing that does not grow with headcount
📋 如何切换：
- Export contacts, custom fields, and deal stages to CSV
- Start the 15-day trial and map fields during import
- Rebuild active journeys, then run both systems for two weeks
🔄 从 Salesmate 切换到 ActiveCampaign？
✅ 你将获得：
- Real email marketing with high inbox placement
- Advanced segmentation and lead scoring on cleaner data
- Free migration handled by their team
❌ 你会失去什么：
- Built in phone calling and call recording
- The native meeting scheduler and chatbots
- Sandy AI call summaries
📋 如何切换：
- Export contacts, companies, and notes from Salesmate
- Ask about free migration when you start the 14-day trial
- Rebuild pipelines as deal stages, then create your first automation
我们的评测没有涵盖的内容
This comparison focused on small businesses and small teams. We did not test bulk seat licensing, custom API builds, or how either platform serves non profits and regulated industries. Our extensive research covered documentation and user reviews from September 2026, so new features may have shipped since. If you manage 50+ users, your priorities will differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | ActiveCampaign |
| 📧 电子邮件营销 | ActiveCampaign |
| ⚙️自动化 | ActiveCampaign |
| 📊 CRM Depth | 销售员 |
| 📞 Calling and Scheduling | 销售员 |
| 🔌 集成 | ActiveCampaign |
| 👶 易用性 | ActiveCampaign |
| 🏆 总冠军 | ActiveCampaign |
🏆 获奖者：ACTIVECAMPAIGN
ActiveCampaign wins 5 of 7 categories.
最适合： Email marketing, marketing and sales automation, and small businesses that want one platform instead of three.
These are not really rivals. ActiveCampaign is a marketing engine that happens to include a CRM. Salesmate is a CRM that happens to send email.
Salesmate is the better answer for outbound teams with phone-heavy workflows and complex deals. The customer experience for reps is good, and the support team gets consistent praise.
For most businesses, though, we recommend ActiveCampaign. It costs less to start, does more with the same contact data, and the automation depth is not close.
ActiveCampaign 的更多比较
如果你正在称重 ActiveCampaign 的替代方案, these three come up most often:
ActiveCampaign 在以下方面胜出： Lower entry price, deeper automation branching, stronger inbox placement
HubSpot 在以下方面胜出： A free plan, a far deeper CRM, better reporting for big businesses
ActiveCampaign 在以下方面胜出： Cheaper starting tier, more integrations, no mandatory onboarding fee
基普 获胜方式： Native invoicing and payments, tighter appointment booking, hands-on setup coaching
ActiveCampaign 与 GoHighLevel 对比
ActiveCampaign 在以下方面胜出： Email deliverability, cleaner interface, mature segmentation
GoHighLevel 获胜方式： White-label agency accounts, unlimited sub-accounts, bundled funnel builder
Salesmate 的对比更多
Salesmate competes with several other companies in the CRM space. These three provide alternative options worth a look.
Salesmate 与 Freshsales CRM 的比较
Salesmate 获胜条件： Faster support response, more flexible customization, stronger built in calling
Freshsales 在以下方面胜出： A usable free tier, steadier release quality, cheaper entry seats
Salesmate 对阵星期一 客户关系管理
Salesmate 获胜条件： Sales-specific features out of the box, native dialer, meeting booking links
周一 CRM 胜出： Board-style flexibility, project work alongside deals, broader team adoption
Salesmate 获胜条件： Lower cost per seat, calling included rather than an upsell, simpler setup
HubSpot 在以下方面胜出： Marketing depth, a bigger app marketplace, various options for scaling later
常见问题解答
ActiveCampaign 的用途是什么？
It is used for email marketing, automated follow ups, and customer data tracking. Businesses run welcome series, cart abandonment emails, and SMS from one dashboard.
ActiveCampaign 是 CRM 系统吗？
Yes. Every plan includes a CRM for tracking pipelines and scoring leads. It is lighter than Salesmate for pure sales work, but fine for small teams.
Salesmate是做什么用的？
Salesmate manages the sales cycle from lead capture to closed deal. Teams use it for pipeline tracking, calling, meeting booking, and reporting on rep activity.
ActiveCampaign是免费的吗？
No. There is a 14-day trial that needs no credit card, then paid plans start at $15/month. Salesmate offers a 15-day trial instead.
销售中的客户关系管理系统（CRM）是什么？
A CRM stores every interaction with a prospect in one place. It shows reps what happened last, what to do next, and which deals need attention.
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