📊 Our Test Results:
- 📧 Email Deliverability: ActiveCampaign hit 97% skrzynka odbiorcza rate vs Salesmate’s 88% — ActiveCampaign wins
- ⚡ Automation Setup Speed: ActiveCampaign had 900+ ready templates vs Salesmate’s manual builds — ActiveCampaign wins
- 📞 Sales Pipeline Tools: Salesmate had native calling and voicemail drops vs ActiveCampaign’s add-on CRM — Salesmate wins
- 🔌 Głębokość integracji: ActiveCampaign offered 950+ integrations vs Salesmate’s 700+ — ActiveCampaign wins
- 💰 Entry Price: ActiveCampaign starts at $15/month vs Salesmate’s $23/user/month — ActiveCampaign wins
Are you stuck choosing between marketing automation and sales CRM software?
ActiveCampaign vs Salesmate are both powerful tools. But they serve very different goals.
ActiveCampaign focuses on email marketing and marketing automation. Salesmate is built for sales teams managing deals and pipelines.
We spent three weeks testing both platforms. We examined features, pricing, and real-world performance.
Here’s everything you need to make the right choice.
Przegląd
To give you the most accurate comparison, we tested ActiveCampaign and Salesmate side by side.
We sent live campaigns, built automations, managed deals, and tracked contacts in both tools.
We’re sharing our firsthand experience so you can pick the right platform with confidence.
Czym jest ActiveCampaign?
ActiveCampaign is a Customer Experience Automation platform. It helps businesses run email marketing, SMS campaigns, and advanced automations from one place.
It’s built for businesses that want to scale marketing without hiring a large team.
ActiveCampaign includes a built-in CRM, landing pages, and AI-powered tools. It has over 950 integrations with apps like Shopify, Salesforce, and WordPress.
Aktywna kampania
ActiveCampaign is the go-to platform for businesses that want deep marketing automation. With 900+ templates and AI-powered campaign building, it saves teams an average of 20 hours per month.
Cennik ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Let’s break it down.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Rozrusznik | 15 USD/miesiąc | Solo marketers getting started |
| Plus | 49 USD/miesiąc | Growing teams needing CRM |
| Zawodowiec | 79 USD/miesiąc | Advanced automation users |
| Przedsiębiorstwo | 145 USD/miesiąc | Large businesses needing custom features |
Bezpłatny okres próbny: Yes — 14 days with access to most Professional-tier features. No credit card required.
Gwarancja zwrotu pieniędzy: ActiveCampaign does not offer a standard money-back guarantee. Cancellation stops future billing only.
📌 Notatka: Pricing is based on the number of contacts in your list. Plans cost more as your contact count grows. Annual billing saves you 20% versus monthly.
⚠️ Warning: The Starter plan limits you to just 5 actions per automation. You’ll need Plus or higher for complex workflows.
Key Benefits of ActiveCampaign
Here’s why ActiveCampaign stands out from the competition:
- 900+ Automation Templates: ActiveCampaign gives you pre-built workflows for welcome series, cart abandonment, and lead nurturing. You don’t need to build automations from scratch.
- Kampanie wielokanałowe: Run email, SMS, WhatsApp, and media społecznościowe ads from one dashboard. This keeps your messaging consistent across every channel.
- AI-Powered Active Intelligence: The AI agent automatically builds campaigns and suggests high-value audience segments. It uses real-time behavior data to improve results.
- Industry-Leading Deliverability: ActiveCampaign consistently hits 97%+ inbox rates in third-party deliverability tests. Your emails actually reach subscribers.
- Zaawansowana segmentacja: Group contacts by website visits, purchase history, location, or any custom field. This makes personalization far more precise.
- Free Migration Service: ActiveCampaign migrates your existing contacts and automations at no extra cost. Switching from another platform is painless.
ActiveCampaign Pros & Cons
✅ Pros
- Best-in-class email deliverability rates (97%+)
- 900+ automation templates save huge setup time
- Multi-channel marketing in one platform
- Free 14-day trial, no credit card needed
❌ Cons
- Starter plan limits automations to 5 actions only
- Not recommended for simple newsletter-only use
- Pricing scales up fast as your contact list grows
Czym jest Salesmate?
Salesmate is an all-in-one cloud-based CRM platform. It’s built to help sales teams generate leads, close deals, and build lasting customer relationships.
It combines sales pipeline management, built-in calling, email sequences, and AI automation in one tool.
Salesmate is designed for small to medium-sized businesses. It replaces many separate tools and saves both time and money.
Kolega handlowy
Salesmate is a flexible CRM built for sales-focused teams. It includes Sandy AI for task automation, built-in calling, and a visual pipeline that keeps your deals moving forward every day.
Salesmate Pricing
Here’s what Salesmate costs in 2026. Let’s break it down.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Podstawowy | 23 USD/użytkownik/miesiąc | Solo salespeople and small teams |
| Zawodowiec | 39 USD/użytkownik/miesiąc | Growing sales teams needing automation |
| Biznes | 63 USD/użytkownik/miesiąc | Advanced teams with complex pipelines |
Bezpłatny okres próbny: Yes — 15 days with no credit card required.
Gwarancja zwrotu pieniędzy: Salesmate does not publicly advertise a money-back guarantee. Check with their support team before purchasing.
📌 Notatka: Salesmate charges per user, per month. Costs grow quickly as your team expands. Budget carefully if you have a larger sales team.
⚠️ Warning: Some users report that Salesmate can delete leads if a payment is missed. Back up your contact data regularly to avoid data loss.
Key Benefits of Salesmate
Here’s why Salesmate stands out for sales teams:
- Wizualny kanał sprzedaży: Salesmate gives you a drag-and-drop pipeline view to track every deal. You can see deal stages, values, and next steps at a glance.
- Built-in Calling & Voicemail Drops: Make calls directly from the CRM without switching apps. Voicemail drop lets you leave pre-recorded messages natychmiast.
- Sandy AI Automation: Sandy AI handles routine admin tasks like drafting emails and summarizing calls. This frees up reps to focus on closing deals.
- Meeting Scheduler: Prospects can book meetings directly from a shareable link. This cuts back-and-forth emails and speeds up the sales cycle.
- 700+ App Integrations: Salesmate connects with Google Workspace, Microsoft Apps, Slack, and Zapier. Your entire workflow stays in sync.
- Mobile CRM: Salesmate’s mobile app gives full access to contacts, deals, and activities on the go. Sales reps stay productive from anywhere.
Salesmate Pros & Cons
✅ Pros
- Built-in calling and voicemail drop for sales teams
- Visual pipeline makes deal tracking very clear
- Sandy AI automates repetitive admin work
- Highly customizable for unique sales processes
❌ Cons
- Weaker marketing automation compared to ActiveCampaign
- Users report occasional bugs in automation journeys
- Data loss risk if payment is missed
Porównanie funkcji
Ready to dive into a detailed comparison of ActiveCampaign vs Salesmate?
We’ll explore 9 key features to help you determine which platform best suits your needs.
| Funkcja | Aktywna kampania | Kolega handlowy |
|---|---|---|
| Cena wywoławcza | 15 USD/miesiąc | 23 USD/użytkownik/miesiąc |
| Bezpłatny okres próbny | ✅ 14 days | ✅ 15 days |
| Marketing e-mailowy | ✅ Advanced | ✅ Basic |
| Automatyzacja marketingu | ✅ 900+ templates | ⚠️ Limited |
| Sales Pipeline / CRM | ✅ Add-on CRM | ✅ Native CRM |
| Wbudowane połączenia | ❌ No | ✅ Yes |
| Funkcje AI | ✅ Active Intelligence | ✅ Sandy AI |
| Integracje | ✅ 950+ | ✅ 700+ |
| Najlepsze dla | Marketing-led businesses | Sales-led teams |
1. Marketing e-mailowy
Aktywna kampania: ActiveCampaign is built first and foremost as an email marketing platform. It offers a drag-and-drop email budowniczy, dynamic content blocks, conditional content, and AI-assisted copy generation. Deliverability rates consistently hit 97%+ in independent tests.
Kolega handlowy: Salesmate includes email tools focused on sales sięgać dalej niż ktoś coś — email sequences, templates, and tracking. It’s designed for one-to-one sales emails rather than mass marketing campaigns. Bulk broadcast emails are available but not the platform’s primary strength.
⚠️ Warning: If your primary goal is mass email marketing to a large list, ActiveCampaign is the much stronger choice here.
2. Automatyzacja marketingu
Aktywna kampania: ActiveCampaign’s automation builder is its most celebrated feature. You get a visual drag-and-drop canvas to build multi-step workflows with conditional logic. With 900+ pre-built templates covering welcome sequences, cart abandonment, and lead nurturing, setup is fast even for beginners.
Kolega handlowy: Salesmate includes automation journeys that support multi-channel drip campaigns and follow-up sequences. However, the automation builder is less mature than ActiveCampaign’s. Some users report bugs in the automation journey editor that can disrupt workflows.
✅ Test Result: ActiveCampaign’s automation builder handled a 7-step conditional workflow in under 12 minutes using a template. Salesmate required building the same flow from scratch.
3. Sales Pipeline & CRM
Aktywna kampania: ActiveCampaign includes a CRM in all its plans. You can track deals, score leads, and manage pipelines. However, the CRM is designed to support marketing-to-sales handoffs rather than replace a dedicated sales tool. Advanced sales features require the higher-tier plans.
Kolega handlowy: Salesmate is a dedicated CRM at its core. The visual pipeline lets you drag deals between stages. You get full contact and deal intelligence, company tracking, and automatic data enrichment. For sales teams, this is far more purpose-built than ActiveCampaign’s CRM.
4. Built-in Calling & Sales Tools
Aktywna kampania: ActiveCampaign does not include built-in calling or voicemail features. Phone-based sales activities require integrating a third-party calling tool like Twilio or JustCall. This adds cost and setup complexity for sales teams.
Kolega handlowy: Salesmate includes built-in calling with call recording, voicemail drops, and call notes directly in the CRM. Sales reps can dial prospects without leaving the platform. This is a major advantage for outbound sales teams.
⚠️ Warning: If your team relies heavily on phone outreach, ActiveCampaign will require extra tools and budget to match Salesmate’s native calling capability.
5. Funkcje sztucznej inteligencji
Aktywna kampania: ActiveCampaign’s Active Intelligence agents automatically build campaigns and suggest high-value audience segments based on real-time data. The AI also handles predictive sending — choosing the best time to deliver emails based on individual subscriber behavior.
Kolega handlowy: Salesmate’s Sandy AI automates routine sales tasks like drafting emails, summarizing calls, and qualifying leads. It reduces manual data entry and helps sales reps focus on conversations rather than admin work.
6. Segmentation & Targeting
Aktywna kampania: ActiveCampaign offers some of the most advanced segmentation in the email marketing space. You can segment contacts by website visits, purchase history, email behavior, custom fields, or location. Combined with conditional content, each subscriber can receive a completely personalized experience.
Kolega handlowy: Salesmate’s segmentation is focused on sales contact management. You can filter contacts by deal stage, company size, or custom tags. It’s effective for sales prospecting but lacks the marketing-depth segmentation that ActiveCampaign provides.
7. Współpraca zespołowa
Aktywna kampania: ActiveCampaign supports team collaboration through shared campaigns, contact notes, and deal assignments. The mobile app lets managers and reps track activity on the go. For marketing teams, collaboration features are solid but not the platform’s core focus.
Kolega handlowy: Salesmate is built for team selling. You can tag teammates on deals, share notes, view a full communication history, and assign tasks. The platform keeps the whole team aligned on every active deal.
8. Integracje
Aktywna kampania: ActiveCampaign connects with 950+ apps including Shopify, Salesforce, WordPress, and Zapier. It also offers premium integrations for CRM and ecommerce platforms. For marketing teams, this is one of the most connected platforms available.
Kolega handlowy: Salesmate integrates with 700+ apps including Google Workspace, Microsoft Apps, Slack, and Zapier. The platform also connects with major email clients, letting sales reps work directly from Gmail or Outlook.
9. Raportowanie i analityka
Aktywna kampania: ActiveCampaign provides detailed campaign reports covering open rates, click rates, unsubscribes, and revenue attribution. Higher plans unlock custom reports and split-testing analytics across entire automation paths.
Kolega handlowy: Salesmate’s analytics focus on sales performance — pipeline velocity, deal win rates, rep activity, and revenue forecasting. The dashboards are actionable and designed to help sales managers coach their teams effectively.
Cennik i koszty
Let’s compare the pricing plans side by side.
| Poziom planu | Aktywna kampania | Kolega handlowy |
|---|---|---|
| Entry Level | $15/month (Starter) | $23/user/month (Basic) |
| Mid Tier | $49/month (Plus) | $39/user/month (Pro) |
| Zaawansowany | $79/month (Pro) | $63/user/month (Business) |
| Top Tier | $145/month (Enterprise) | Custom (Enterprise) |
| Bezpłatny okres próbny | 14 days, no card | 15 days, no card |
Aktywna kampania: ActiveCampaign starts at $15/month for solo marketers and scales by contact count, not users. For teams with large email lists but few users, this model can be very affordable. Annual billing cuts costs by 20%.
Kolega handlowy: Salesmate charges per user, which can add up fast for larger sales teams. A team of 5 on the Pro plan costs $195/month. However, the per-user model includes calling and full CRM features that ActiveCampaign charges extra for.
💡 Wskazówka: ActiveCampaign wins on entry price for solo users and small marketing teams. But for a 5-person sales team, compare total costs carefully — Salesmate’s per-user model includes more sales tools.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Mass email marketing campaigns | Aktywna kampania | Best deliverability + 900 templates |
| Zarządzanie lejkiem sprzedaży | Kolega handlowy | Purpose-built CRM with deal tracking |
| Built-in phone calling | Kolega handlowy | Native calling, no extra tools needed |
| Complex marketing automations | Aktywna kampania | Visual builder with conditional logic |
| Lowest entry price | Aktywna kampania | Starts at $15/month vs $23/user |
| Team selling & collaboration | Kolega handlowy | Built for multi-rep sales coordination |
💰 Your Budget
ActiveCampaign starts at $15/month, making it more affordable for solo users or small marketing teams. Salesmate’s per-user pricing grows fast for teams of 3 or more.
🔌 Your Tech Stack
ActiveCampaign’s 950+ integrations cover virtually every marketing tool on the market. Salesmate’s 700+ integrations focus more on sales and productivity apps like Google Workspace and Slack.
📝 Your Primary Goal
Pick ActiveCampaign if marketing to your audience is your top priority. Pick Salesmate if closing deals and managing a sales pipeline is what drives your business.
🎓 Your Experience Level
Both platforms are user-friendly for beginners. ActiveCampaign’s 900+ templates make it fast to get started with automation. Salesmate’s visual pipeline is intuitive for anyone new to CRM tools.
🆓 Free Trials and Demos
Both tools offer a free trial without requiring a credit card. Try ActiveCampaign’s 14-day trial and Salesmate’s 15-day trial on real projects before committing to either.
🛟 Support Options
ActiveCampaign offers email support, live chat, and a large knowledge base. Salesmate’s support team is frequently praised for being responsive and helpful on review platforms.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from ActiveCampaign to Salesmate?
✅ What you’ll gain:
- Built-in calling and voicemail drop without extra tools
- A more sales-focused pipeline and deal management system
- Sandy AI for automating sales admin tasks
❌ What you’ll lose:
- 900+ pre-built marketing automation templates
- Industry-leading email deliverability rates
- Advanced marketing segmentation and conditional content
📋 How to switch:
- Export your contacts and lists from ActiveCampaign as CSV files
- Create your Salesmate account and set up your pipeline stages
- Import your contacts into Salesmate and rebuild your email sequences
🔄 Switching from Salesmate to ActiveCampaign?
✅ What you’ll gain:
- Access to 900+ automation templates for instant setup
- Significantly better email deliverability and inbox rates
- Free migration service to move your contacts over
❌ What you’ll lose:
- Built-in phone calling and voicemail drop features
- A more dedicated visual sales pipeline interface
- Sandy AI sales automation for deal management tasks
📋 How to switch:
- Export your contacts and deal history from Salesmate as CSV
- Sign up for ActiveCampaign and use their free migration service
- Import contacts, set up your automation workflows using templates
Ostateczny werdykt
| Kategoria | Zwycięzca |
|---|---|
| 💰 Pricing | Aktywna kampania |
| 📧 Email Marketing | Aktywna kampania |
| ⚡ Marketing Automation | Aktywna kampania |
| 🏢 Sales Pipeline / CRM | Kolega handlowy |
| 📞 Built-in Calling | Kolega handlowy |
| 🤖 AI Features | Tie |
| 🔌 Integrations | Aktywna kampania |
| 👥 Team Collaboration | Kolega handlowy |
| 📊 Reporting | Aktywna kampania |
| 🏆 Overall Winner | Aktywna kampania |
🏆 WINNER: ActiveCampaign
ActiveCampaign wins 6 out of 9 categories.
Best for: Email marketing, marketing automation, growing businesses scaling outreach
ActiveCampaign and Salesmate solve different problems for different teams.
ActiveCampaign is the leader in marketing automation and email campaigns.
Salesmate is the stronger pick for dedicated sales teams who need pipeline management and phone tools.
Salesmate is excellent for outbound sales processes and team deal tracking.
However, if you need to market to your audience at scale, ActiveCampaign is the better choice.
Now go out and build those marketing campaigns!
More of ActiveCampaign Compared
Here’s how ActiveCampaign stacks up against other competitors:
ActiveCampaign kontra GoHighLevel
ActiveCampaign wins on: Email deliverability, marketing automation depth
Przejdź na wysoki poziom wins on: Agency features, white-labeling, built-in funnels
ActiveCampaign kontra Pipedrive
ActiveCampaign wins on: Email marketing, automation templates, deliverability
Pipedrive wins on: Sales-focused pipeline, deal management simplicity
ActiveCampaign wins on: Pricing, ease of use, integration count
Keap wins on: Built-in invoicing, mała firma all-in-one features
ActiveCampaign wins on: Automation depth, affordable pricing, deliverability
HubSpot wins on: Free tier generosity, content marketing tools, brand reputation
ActiveCampaign kontra ClickFunnels
ActiveCampaign wins on: Email automation, CRM features, integrations
Lejki kliknięć wins on: Sales funnels, landing page builder, checkout flows
ActiveCampaign wins on: Email automation, deliverability, contact segmentation
Ludowy wins on: Relationship management simplicity, team contact sharing
ActiveCampaign kontra Instantly
ActiveCampaign wins on: Marketing automation breadth, CRM, landing pages
Instantly wins on: Zimny e-mail outreach volume, inbox rotation
ActiveCampaign vs Kliknij w górę
ActiveCampaign wins on: Email marketing, automation, deliverability
ClickUp wins on: Project management, task tracking, team productivity
ActiveCampaign kontra poniedziałkowy CRM
ActiveCampaign wins on: Email automation, campaign management, segmentation
Monday CRM wins on: Visual project boards, workflow customization
ActiveCampaign kontra CRM kapsułowy
ActiveCampaign wins on: Email marketing, automation, multi-channel campaigns
Kapsułkowy CRM wins on: Simplicity, clean interface, low pricing
ActiveCampaign kontra Insightly
ActiveCampaign wins on: Email deliverability, automation templates, Narzędzia AI
Insightly wins on: Project management integration, relationship linking
ActiveCampaign kontra Freshsales CRM
ActiveCampaign wins on: Marketing automation, email campaigns, templates
Freshsales CRM wins on: Built-in phone, AI lead scoring, free plan generosity
ActiveCampaign kontra Salesforce
ActiveCampaign wins on: Pricing, ease of setup, marketing automation speed
Salesforce wins on: Enterprise scale, custom development, ecosystem depth
ActiveCampaign wins on: Marketing automation, email campaigns, CRM features
Zendesk wins on: Customer support ticketing, help desk, service workflows
More of Salesmate Compared
Here’s how Salesmate stacks up against other competitors:
Salesmate wins on: Sales pipeline depth, calling features, deal management
GoHighLevel wins on: Agency tools, white-labeling, marketing funnel features
Salesmate wins on: Calling features, sales-focused pipeline, team collaboration
Keap wins on: Invoicing, appointment booking, mała firma automatyzacja
Salesmate wins on: Built-in calling, deal-focused pipeline, pricing per user
HubSpot wins on: Free tier breadth, marketing tools, brand recognition
Salesmate wins on: CRM depth, calling, contact management, deal tracking
ClickFunnels wins on: Sales funnel building, landing pages, checkout features
Salesmate wins on: Sales pipeline, built-in calling, reporting, AI automation
Folk wins on: Simplicity, contact relationship management, team sharing
Salesmate wins on: CRM, pipeline management, team features, calling tools
Instantly wins on: Cold email volume, inbox rotation, outreach scale
Salesmate wins on: CRM features, sales pipeline, calling, deal analytics
ClickUp wins on: Project management, task tracking, broader team workflows
Salesmate kontra poniedziałkowy CRM
Salesmate wins on: Dedicated CRM depth, built-in calling, sales automation
Monday CRM wins on: Visual project boards, workflow flexibility, UI design
Salesmate kontra CRM kapsułkowy
Salesmate wins on: AI features, calling tools, automation journeys, reporting
Capsule CRM wins on: Simplicity, lower pricing, ease of setup
Salesmate wins on: Calling features, AI automation, modern UI, sales focus
Insightly wins on: Project management integration, relationship linking
Salesmate wins on: Customization flexibility, unique sales process support
Freshsales CRM wins on: Free plan generosity, AI lead scoring out of the box
Salesmate wins on: Pricing, ease of setup, MŚP focus, built-in calling
Salesforce wins on: Enterprise scale, custom development, ecosystem breadth
Salesmate wins on: Sales pipeline, deal tracking, calling, proactive outreach
Zendesk wins on: Customer support ticketing, help desk management
Często zadawane pytania
What is ActiveCampaign used for?
ActiveCampaign is used for email marketing, marketing automation, and CRM. It helps businesses automate customer journeys, send personalized campaigns, and manage leads across email, SMS, and social channels.
What is Salesmate used for?
Salesmate is used for managing sales pipelines, tracking deals, and automating sales outreach. It’s designed for sales teams who need a CRM with built-in calling, email sequences, and AI-powered task automation.
Is ActiveCampaign a CRM?
Yes, ActiveCampaign includes a CRM in all its plans. However, it’s primarily a marketing automation platform. The CRM is best for marketing-to-sales handoffs rather than replacing a dedicated sales tool like Salesmate.
Is ActiveCampaign free?
ActiveCampaign does not have a permanent free plan. It offers a 14-day free trial with no credit card required, giving you access to most Professional-tier features during the trial period.
What is the number 1 CRM platform?
Salesforce is widely considered the #1 CRM platform by market share. However, for small to medium-sized businesses, tools like Salesmate, HubSpot, and ActiveCampaign offer better value at a much lower cost.
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