⚡ Quick Verdict:
- 定价： Keap starts at $79/month for 500 contacts. Nutshell CRM starts at $13 per user per month.
- 最适合： Keap for 小型企业 needing sales and marketing automation in one platform. Nutshell CRM for small to mid-sized B2B sales teams prioritizing ease of use.
- 主要区别： Keap combines CRM, marketing automation, and e-commerce features. Nutshell CRM focuses on simple sales pipeline management with a minimal learning curve.
- Our pick: Keap for most users — its 2,500+ integrations and built-in automation save 10 hours per week on average.
Choosing between Keap and Nutshell CRM comes down to one 问题.
Do you need full sales and marketing automation or simple pipeline management?
Both tools claim to help small businesses grow.
But they solve very different problems for different users.
Keap vs Nutshell CRM comparison breaks down both CRM platforms to help you pick the right one.
概述
This comparison covers pricing, features, and ease of use.
We also break down who each tool works best for.
Our sources include published specs, documentation, and G2 reviews.
By the end, you’ll know which CRM software fits your needs.
Keap是什么？
Keap is a CRM platform built for small businesses.
It combines customer relationship management with sales and marketing automation.
The platform was formerly known as Infusionsoft before rebranding.
Keap helps users automate email follow-ups, manage leads, and process payments.
Most small businesses choose it for the all-in-one approach to sales and marketing.
基普
Keap is an all-in-one CRM and marketing automation platform. It helps small businesses save 10 hours per week through automated tasks. Start your free trial today.
Keap定价
以下是 Keap 在 2026 年的成本。让我们来详细分析一下。
| 计划 | 价格 | 最适合 |
|---|---|---|
| 精简版 | 每月 79 美元 | Solopreneurs starting with automation |
| 专业版 | 每月 169 美元 | Small businesses scaling sales |
| 最大限度 | 每月 199 美元 | 不断壮大的团队，满足更高层次的需求 |
Pricing verified April 2026. Each Keap plan starts with 500 contacts. Each additional user costs $30 per month.
免费试用： Yes — 14-day free trial with access to all features. No credit card required at signup for the trial.
退款保证： Keap offers a satisfaction guarantee. Contact support within the first 30 days for refund options.
📌 笔记： Keap charges a one-time onboarding fee of $499 for its Expert Coaching service. This includes personalized training and a dedicated customer success manager to help with setup.
⚠️ 警告： Pricing increases as your contact list grows. The monthly fee jumps once you exceed 500 contacts, so plan for scaling costs.
Keap的主要优势
Here’s what makes Keap worth considering:
- 销售和营销自动化： Keap automates almost every stage of the customer journey. Users save 10 hours per week on average and report a 38% revenue increase.
- 2500 多个集成： Keap connects with over 2,500 third party tools. This makes it easy to plug into your existing 商业 战略。
- 内置电子商务： Keap includes invoicing and payment processing. You can also create checkout forms and run sales campaigns from one dashboard.
- 落地页构建器： The drag and drop tools let you build multiple landing pages. You can also connect multiple landing pages to one campaign.
- Lead Scoring and Capture: Score leads based on engagement to prioritize your sales team’s efforts. Web forms automatically add new lead 数据 to contact records.
- 基普 人工智能工具: AI drafts email copy and suggests advanced automations. The platform also offers a dedicated 商业 line for calls and texts.
- 专属支持： Every plan includes a customer success manager. You also get 24/7 chat support, email support, and phone support during business hours.
What Our Team Noticed
我们的 作家 signed up for Keap and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Keap 的优缺点
✅ 优点
- Automation features save 10 hours per week on average
- 2,500+ integrations with third party tools
- 内置发票和支付处理功能
- Drag and drop campaign builder with templates
- 99.5% 的电子邮件送达率
❌缺点
- Pricing is high for entry-level entrepreneurs
- $499 one-time onboarding fee for Expert Coaching
- Cost increases significantly as contact list grows
Nutshell CRM是什么？
Nutshell CRM is a cloud-based CRM platform for small to mid-sized B2B sales teams.
It focuses on simple contact management and sales pipeline tracking.
The tool uses visual drag-and-drop boards to manage deals.
Nutshell offers email marketing, calendar sync, and team collaboration features.
Most users choose it for ease of use and a low monthly fee per user.
Nutshell CRM
Nutshell CRM is built for small B2B sales teams. It offers unlimited CRM contacts and free live support on all plans. Try it free for 14 days.
Nutshell CRM定价
以下是 Nutshell CRM 在 2026 年的成本。让我们来详细分析一下。
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基础 | 每用户每月 13 美元 | Single user or small teams starting out |
| 生长 | 每用户每月 25 美元 | Teams needing personal email sequences |
| 专业版 | 每用户每月 42 美元 | Sales teams with multiple pipelines |
| 商业 | 每用户每月 59 美元 | Growing teams with full 报道 套房 |
| 企业 | 每用户每月 79 美元 | Larger teams needing audit log |
Pricing verified April 2026. All Nutshell CRM plans are sold per user per month.
免费试用： Yes — 14-day free trial for new users. No credit card required at signup.
退款保证： Nutshell does not advertise a formal money-back guarantee. Contact their support team for refund inquiries.
📌 笔记： Free migration and free live support are included on all plans. This is unusual since most CRM platforms charge for premium assistance.
⚠️ 警告： Higher tiers are needed for features like multiple pipelines and full reporting suite. Check feature limits before picking the cheapest plan.
Nutshell CRM 的主要优势
Here’s what makes Nutshell CRM worth considering:
- 无限CRM联系人： Nutshell comes standard with unlimited contacts and no data limits. You can import contacts from any source using a CSV file.
- 可视化流水线管理： Track deals through various stages using drag-and-drop boards. Multiple views include Board, List, Map, and Chart.
- 内置电子邮件营销： Send bulk emails, build drip campaigns, and create email templates. No paid add-on required for basic email features.
- Lead Discovery Tools: ProspectorIQ and VisitorIQ help you find new leads. VisitorIQ identifies companies visiting your site properly.
- 免费在线客服： Live chat and email support are included on all plans. Enterprise users also get priority support and audit log access.
- 5000 多个集成： Connects with Google Workspace, Microsoft 365, and Slack. Supports thousands more apps via Zapier.
- 移动应用： Native mobile apps for iOS and Android keep your sales team productive on the go.
What Our Team Noticed
Our writer spent time using Nutshell CRM directly. Here’s what stood out from that hands-on experience:
简述 CRM 的优缺点
✅ 优点
- Affordable starting price at $13 per user per month
- Unlimited CRM contacts on all plans
- Free migration and free live support included
- Minimal learning curve for new users
- Native mobile apps for iOS and 安卓
❌缺点
- Automation features less advanced than HubSpot or Salesforce
- 电子邮件附件处理需要改进
- Multiple pipelines require Pro plan or higher
功能对比
Ready to dive into a detailed comparison of Keap vs Nutshell CRM?
We’ll explore 9 key features to help you find the 最佳客户关系管理 对您的企业而言。
| 特征 | 基普 | Nutshell CRM |
|---|---|---|
| 起价 | 每月 79 美元 | 每用户每月 13 美元 |
| 免费计划 | ❌ | ❌ |
| 免费试用 | ✅ 14天 | ✅ 14天 |
| 营销自动化 | ✅ 高级 | ✅ 基本款 |
| 销售渠道 | ✅ | ✅ Drag and Drop |
| 落地页生成器 | ✅ | ✅ |
| E Commerce Tools | ✅ 内置 | ❌ |
| 领先得分 | ✅ | ✅ 基本款 |
| 集成 | 2,500+ | 5,000+ via Zapier |
| 最适合 | 销售和营销自动化 | 小型B2B销售团队 |
1. 销售自动化
Keap： Keap automates almost every stage of the sales journey. The Campaign Builder is a visual flowchart tool for building automated marketing campaigns. Customers report saving 10 hours per week through automated actions.
Nutshell CRM： Nutshell automates repetitive sales tasks like lead routing and follow-up notifications. Sales automation helps manage follow-ups and reduces time-wasting tasks. The features are simpler than Keap’s but easier for new users.
2. 客户关系管理和联系人管理
Keap： Keap centralizes contact records with custom fields and tags. Each contact record stores email history, purchase data, and lead score. The platform also includes a dedicated business line for calls and texts.
Nutshell CRM： Nutshell provides unlimited contacts with no data limits on any plan. Custom fields let you tailor contact records to your sales process. Calendar sync and click-to-call work alongside contact management.
3. 电子邮件营销
Keap： Keap’s email marketing campaigns allow hyper-targeted messages based on CRM tags. The platform claims a 99.5% deliverability rate for emails sent through it. AI-powered tools can draft email copy from natural language prompts.
Nutshell CRM： Nutshell enables email marketing through list creation and bulk sending. Email templates and drip campaigns are included without paid add-ons. Personal email sequences are available on Growth plans and above.
4. 销售渠道管理
Keap： Keap provides a visual view of sales pipelines and lead management. You can prioritize efforts using lead scoring based on engagement level. The interface ties pipeline stages directly to automated tasks.
Nutshell CRM： Nutshell uses visual drag and drop boards to manage pipelines. Multiple pipelines are available on the Pro plan and above. You can switch between Board, List, Map, and Chart views.
⚠️ 警告： Nutshell’s multiple pipelines feature requires the Pro plan ($42 per user per month) or higher. The Foundation plan only includes one pipeline.
5. Landing Pages and Lead Capture
Keap： Keap’s landing page builder uses drag and drop tools. You can build multiple landing pages and connect them to specific sales campaigns. Lead capture happens through forms that auto-add new lead data to the CRM.
Nutshell CRM： Nutshell includes landing pages and web forms without paid add-ons. Web form lead capture automatically adds leads to the system. Integrated marketing features cover the basics for small B2B teams.
6. Lead Scoring and Management
Keap： Keap’s lead scoring assesses each prospect’s interest based on engagement. The score leads feature feeds directly into automation triggers. This helps your sales team focus on contacts most likely to convert.
Nutshell CRM： Nutshell offers lead scoring as part of its sales process tools. ProspectorIQ helps find new prospects from a contact list database. VisitorIQ identifies companies that visit your site, even without form fills.
7. E Commerce and Payment Processing
Keap： Keap includes built-in invoicing and numerous payment processing integrations. Checkout forms and cross sells are available within the platform. This makes it well suited for e commerce businesses managing repeat business.
Nutshell CRM： Nutshell offers Quotes and Invoices on higher plans. It does not have native e commerce tools like Keap. You’d need third party integrations to handle full payment processing workflows.
8. 人工智能功能
Keap： Keap AI drafts email copy and suggests optimized automations from natural language prompts. The AI tools work across building campaigns and sales process automation. They reduce the time needed to set up new lead workflows.
Nutshell CRM： Nutshell integrates AI tools to assist in revenue-driving tasks. AI Meeting Summarization captures key points from sales calls. The AI features are newer and less mature than Keap’s automation builder.
9. 集成
Keap： Keap integrates with over 2,500 platforms and tools. Native integrations cover payment processors, calendars, and 会计 tools. Third party tools connect through Zapier for additional workflows.
Nutshell CRM： Nutshell connects with Google Workspace, Microsoft 365, and Slack. Over 5,000 additional apps are supported via Zapier. It also integrates with Outlook, Gmail, MailChimp, and Zendesk.
定价与成本
让我们来并排比较一下这些定价方案。
| 计划 | 基普 | Nutshell CRM |
|---|---|---|
| 入口 | Lite — $79/month | 基金会——每用户每月 13 美元 |
| 中级 | Pro — $169/month | 增长——每用户每月 25 美元 |
| 更高层级 | Max — $199/month | 专业版——每用户每月 42 美元 |
| 顶级 | Custom for high volume | 企业版——79 美元/用户/月 |
| 免费试用 | 14天 | 14天 |
Keap： Pricing starts at $79 per month for 500 contacts on the Lite plan. Each additional user costs $30 per month. The cost climbs as your contact list grows beyond plan thresholds.
Nutshell CRM： Pricing scales by user count, not contacts. The Foundation plan is $13 per user per month with unlimited contacts. This makes it cheaper for small teams with large contact lists.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 预算紧张 | Nutshell CRM | 起价为每用户每月 13 美元。 |
| 销售和营销自动化 | 基普 | Built-in marketing automations |
| E commerce features | 基普 | Native invoicing and payments |
| Simple sales pipelines | Nutshell CRM | Drag and drop boards |
| 适合初学者的设置 | Nutshell CRM | 学习曲线极短 |
| 电子邮件营销活动 | 基普 | 99.5% 的送达率 |
💰 您的预算
Nutshell CRM wins on raw cost at $13 per user per month. Keap’s $79 monthly fee covers more features but hurts new small businesses on tight budgets.
🔌 您的技术栈
Both tools connect to popular business apps. Nutshell offers Zapier access to 5,000+ apps. Keap has 2,500+ direct integrations including more native payment options.
📝 您的销售流程
Keap suits longer sales cycles with automated email campaigns and lead nurturing. Nutshell fits transactional B2B sales teams that move deals through clear pipeline stages.
🎓您的经验水平
Nutshell CRM is user friendly for first-time CRM users. Keap has a steeper learning curve but offers free training webinars and a dedicated success manager.
🆓 免费试用和演示
Both offer 14-day free trials with full feature access. Test each platform on a real sales process before committing to a paid plan.
🛟 支持选项
Keap includes a customer success manager and 24/7 chat support on every plan. Nutshell offers free live support and free migration on all plans, including the cheapest tier.
切换指南
Already using one of these CRM platforms? Here’s what to expect if you switch.
🔄 从 Keap 切换到 Nutshell CRM？
✅ 你将获得：
- Lower monthly fee (starts at $13 per user)
- 所有套餐均提供无限量的 CRM 联系人。
- Free migration and free live support
❌ 你会失去什么：
- 内置发票和支付处理功能
- Advanced automations from the Campaign Builder
- Dedicated business line for calls and texts
📋 如何切换：
- Export contacts and notes from Keap as CSV files
- Sign up for a Nutshell CRM 14-day free trial
- Use Nutshell’s free migration service to import data
🔄 从 Nutshell CRM 切换到 Keap？
✅ 你将获得：
- Full marketing automation and email campaigns
- Native e commerce tools for repeat business
- Dedicated customer success manager
❌ 你会失去什么：
- Lower monthly fee per user
- Unlimited contacts without price increases
- Free migration on every plan tier
📋 如何切换：
- Export contacts and pipeline data from Nutshell as CSV
- Start a 14-day Keap trial and consider Expert Coaching
- Import contacts and rebuild key automation workflows
What Our Review Didn’t Cover
This comparison focused on 小型企业 and mid-sized team use cases. We didn’t test enterprise SSO setups or evaluate custom API integrations in depth. Our observations are based on the April 2026 versions of both CRM platforms. If you’re managing 100+ users or need industry-specific compliance like HIPAA, your priorities may differ from what we’ve covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | Nutshell CRM |
| 🚀 营销自动化 | 基普 |
| 📧 电子邮件营销 | 基普 |
| 🛒 E Commerce Features | 基普 |
| 👶 易用性 | Nutshell CRM |
| 🔌 集成 | 基普 |
| 📊 销售渠道 | 领带 |
| 🏆 总冠军 | 基普 |
🏆 获胜者：KEAP
Keap 在 7 个类别中赢得了 4 个类别。
最适合： Sales and marketing automation, e commerce businesses, growth goals with email campaigns
Keap and Nutshell CRM are two very different products.
Keap is a full sales and marketing automation platform with built-in e commerce.
Nutshell CRM is a lean sales pipeline tool for B2B teams that want simplicity.
Nutshell is excellent for small teams that need affordable contact management and quick setup.
However, if you need full marketing automations and payment processing in one platform, Keap is the better choice.
Keap 的比较
以下是Keap与其他竞争对手的对比：
Keap 获胜理由： Lower entry price, dedicated customer success manager included, built-in e commerce tools
HubSpot 在以下方面胜出： Free CRM tier, larger marketplace of integrations, more advanced reporting
Keap 获胜理由： Built-in invoicing and payments, dedicated business line for calls, free onboarding migration
ActiveCampaign 获胜方式： More email marketing flexibility, lower starting price, deeper segmentation tools
Keap 获胜理由： Established support team, customer success coaching, simpler interface for non-agencies
GoHighLevel 获胜方式： White-label options, agency-focused pricing, more aggressive automation depth
Keap 获胜理由： Faster setup time (about 20 minutes), cheaper for small businesses, simpler customizations
Salesforce 的优势在于： Enterprise scale, deeper analytics, broader app marketplace for large teams
Nutshell CRM 的更多比较
以下是 Nutshell CRM 与其他竞争对手的对比：
Nutshell CRM 的优势在于： Free migration included, unlimited contacts on entry plan, free live support
管道驱动 获胜方式： More mature mobile apps, deeper sales reporting, larger community
Nutshell CRM 的优势在于： Cheaper paid plans, simpler interface for new users, no marketing add-on fees for basic email
HubSpot 在以下方面胜出： Free CRM tier, more polished landing page builder, broader marketing tools
Nutshell CRM 与 Freshsales CRM 的比较
Nutshell CRM 的优势在于： Visual drag and drop boards, lead discovery tools like VisitorIQ, friendlier learning curve
Freshsales CRM 的优势在于： Built-in phone support, AI-based deal predictions, integrated chat tools
Nutshell CRM 的优势在于： Sales-specific feature set, lower entry price, dedicated free migration
周一 CRM 胜出： Project management views, more flexible custom fields, broader use beyond sales
常见问题解答
Keap是一款好的CRM系统吗？
Yes, Keap is a strong CRM for small businesses that need sales and marketing automation in one place. Customers report saving 10 hours per week on average and a 38% revenue increase. The Keap CRM editor’s rating is high among users who value automation depth, and our Keap review found that all Keap plans include training webinars to help you increase conversions.
Keap是做什么用的？
Keap is used for managing customer relationships, automating email marketing campaigns, and processing payments. It serves small businesses that want to consolidate sales, marketing automation, and e commerce into one dashboard. Many users recommend Keap CRM for its automation features, which can drive higher conversion rates and bring in more leads through one landing page or a full sales funnel.
Nutshell 是一款好的客户关系管理系统吗？
Yes, Nutshell CRM is a good fit for small to mid-sized B2B sales teams. It’s affordable at $13 per user per month and includes unlimited contacts. Users praise the minimal learning curve and visual pipeline management.
How does Keap and Nutshell CRM compare for small businesses?
Keap fits small businesses that need full marketing automation and e commerce tools. Nutshell CRM works better for sales-focused teams that prioritize ease of use and a low monthly fee. The Keap app supports custom dashboards and Gmail integration, while Nutshell handles territories and notifications well. Choose based on whether your priority is automation depth or simplicity.
那就是 最佳CRM软件 for sales teams?
For most sales teams, Keap is the best CRM if you need automation, lead scoring, and email marketing in one tool. Nutshell CRM wins for B2B sales teams that want a simple sales pipeline and lower per user pricing. The Keap features list also includes campaign timelines and an option to update workflows in seconds. Both offer 14-day free trials so you can test before buying.
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