

⚡ Quick Verdict:
- Fiyatlandırma: Keap starts at $79/month for 500 contacts. Nutshell CRM starts at $13 per user per month.
- En uygun kullanım alanı: Keap for küçük işletmeler needing sales and marketing automation in one platform. Nutshell CRM for small to mid-sized B2B sales teams prioritizing ease of use.
- Temel fark: Keap combines CRM, marketing automation, and e-commerce features. Nutshell CRM focuses on simple sales pipeline management with a minimal learning curve.
- Our pick: Keap for most users — its 2,500+ integrations and built-in automation save 10 hours per week on average.

Choosing between Keap and Nutshell CRM comes down to one soru.
Do you need full sales and marketing automation or simple pipeline management?
Both tools claim to help small businesses grow.
But they solve very different problems for different users.
Keap vs Nutshell CRM comparison breaks down both CRM platforms to help you pick the right one.
Genel Bakış
This comparison covers pricing, features, and ease of use.
We also break down who each tool works best for.
Our sources include published specs, documentation, and G2 reviews.
By the end, you’ll know which CRM software fits your needs.
Keap nedir?
Keap is a CRM platform built for small businesses.
It combines customer relationship management with sales and marketing automation.
The platform was formerly known as Infusionsoft before rebranding.
Keap helps users automate email follow-ups, manage leads, and process payments.
Most small businesses choose it for the all-in-one approach to sales and marketing.

Keap
Keap is an all-in-one CRM and marketing automation platform. It helps small businesses save 10 hours per week through automated tasks. Start your free trial today.
Keap Fiyatlandırması
İşte Keap'in 2026'daki maliyeti. Gelin bunu detaylı olarak inceleyelim.
| Plan | Fiyat | En İyisi İçin |
|---|---|---|
| Lite | 79$/ay | Solopreneurs starting with automation |
| Profesyonel | 169$/ay | Small businesses scaling sales |
| Maksimum | 199$/ay | Gelişmiş ihtiyaçlara sahip büyüyen ekipler |
Pricing verified April 2026. Each Keap plan starts with 500 contacts. Each additional user costs $30 per month.

Ücretsiz deneme sürümü: Yes — 14-day free trial with access to all features. No credit card required at signup for the trial.
Para iade garantisi: Keap offers a satisfaction guarantee. Contact support within the first 30 days for refund options.
📌 Not: Keap charges a one-time onboarding fee of $499 for its Expert Coaching service. This includes personalized training and a dedicated customer success manager to help with setup.
⚠️ Uyarı: Pricing increases as your contact list grows. The monthly fee jumps once you exceed 500 contacts, so plan for scaling costs.
Keap'in Başlıca Faydaları
Here’s what makes Keap worth considering:
- Satış ve Pazarlama Otomasyonu: Keap automates almost every stage of the customer journey. Users save 10 hours per week on average and report a 38% revenue increase.
- 2.500'den fazla entegrasyon: Keap connects with over 2,500 third party tools. This makes it easy to plug into your existing işletme strateji.
- Entegre E-Ticaret: Keap includes invoicing and payment processing. You can also create checkout forms and run sales campaigns from one dashboard.
- Açılış Sayfası Oluşturucu: The drag and drop tools let you build multiple landing pages. You can also connect multiple landing pages to one campaign.
- Lead Scoring and Capture: Score leads based on engagement to prioritize your sales team’s efforts. Web forms automatically add new lead veri to contact records.
- Keap Yapay Zeka Araçları: AI drafts email copy and suggests advanced automations. The platform also offers a dedicated işletme line for calls and texts.
- Özel Destek: Every plan includes a customer success manager. You also get 24/7 chat support, email support, and phone support during business hours.

What Our Team Noticed
Bizim yazar signed up for Keap and spent several days exploring the platform. Here’s what stood out from that hands-on time:

Keap'in Artıları ve Eksileri
✅ Artıları
- Automation features save 10 hours per week on average
- 2,500+ integrations with third party tools
- Dahili faturalama ve ödeme işleme
- Drag and drop campaign builder with templates
- ,5 e-posta teslim edilebilirlik oranı
❌ Dezavantajlar
- Pricing is high for entry-level entrepreneurs
- $499 one-time onboarding fee for Expert Coaching
- Cost increases significantly as contact list grows
Nutshell CRM nedir?
Nutshell CRM is a cloud-based CRM platform for small to mid-sized B2B sales teams.
It focuses on simple contact management and sales pipeline tracking.
The tool uses visual drag-and-drop boards to manage deals.
Nutshell offers email marketing, calendar sync, and team collaboration features.
Most users choose it for ease of use and a low monthly fee per user.

Özetle CRM
Nutshell CRM is built for small B2B sales teams. It offers unlimited CRM contacts and free live support on all plans. Try it free for 14 days.
Özet CRM Fiyatlandırması
İşte Nutshell CRM'in 2026'daki maliyeti. Gelin bunu detaylı olarak inceleyelim.
| Plan | Fiyat | En İyisi İçin |
|---|---|---|
| Temel | 13$/kullanıcı/ay | Single user or small teams starting out |
| Büyüme | 25$/kullanıcı/ay | Teams needing personal email sequences |
| Profesyonel | 42$/kullanıcı/ay | Sales teams with multiple pipelines |
| İşletme | 59$/kullanıcı/ay | Growing teams with full raporlama süit |
| Girişim | 79$/kullanıcı/ay | Larger teams needing audit log |
Pricing verified April 2026. All Nutshell CRM plans are sold per user per month.

Ücretsiz deneme sürümü: Yes — 14-day free trial for new users. No credit card required at signup.
Para iade garantisi: Nutshell does not advertise a formal money-back guarantee. Contact their support team for refund inquiries.
📌 Not: Free migration and free live support are included on all plans. This is unusual since most CRM platforms charge for premium assistance.
⚠️ Uyarı: Higher tiers are needed for features like multiple pipelines and full reporting suite. Check feature limits before picking the cheapest plan.
Nutshell CRM'in Başlıca Faydaları
Here’s what makes Nutshell CRM worth considering:
- Sınırsız CRM Kişisi: Nutshell comes standard with unlimited contacts and no data limits. You can import contacts from any source using a CSV file.
- Görsel İşlem Hattı Yönetimi: Track deals through various stages using drag-and-drop boards. Multiple views include Board, List, Map, and Chart.
- Dahili E-posta Pazarlama: Send bulk emails, build drip campaigns, and create email templates. No paid add-on required for basic email features.
- Lead Discovery Tools: ProspectorIQ and VisitorIQ help you find new leads. VisitorIQ identifies companies visiting your site properly.
- Ücretsiz Canlı Destek: Live chat and email support are included on all plans. Enterprise users also get priority support and audit log access.
- 5.000'den fazla entegrasyon: Connects with Google Workspace, Microsoft 365, and Slack. Supports thousands more apps via Zapier.
- Mobil Uygulamalar: Native mobile apps for iOS and Android keep your sales team productive on the go.

What Our Team Noticed
Our writer spent time using Nutshell CRM directly. Here’s what stood out from that hands-on experience:

Özetle CRM'in Avantajları ve Dezavantajları
✅ Artıları
- Affordable starting price at $13 per user per month
- Unlimited CRM contacts on all plans
- Free migration and free live support included
- Minimal learning curve for new users
- Native mobile apps for iOS and Android
❌ Dezavantajlar
- Automation features less advanced than HubSpot or Salesforce
- Çok kanallı kampanyalar (SMS, WhatsApp, reklamlar) yok.
- Multiple pipelines require Pro plan or higher
Özellik Karşılaştırması
Ready to dive into a detailed comparison of Keap vs Nutshell CRM?
We’ll explore 9 key features to help you find the en iyi CRM işletmeniz için.
| Özellik | Keap | Özetle CRM |
|---|---|---|
| Başlangıç Fiyatı | 79$/ay | 13$/kullanıcı/ay |
| Ücretsiz Plan | ❌ | ❌ |
| Ücretsiz Deneme | ✅ 14 gün | ✅ 14 gün |
| Pazarlama Otomasyonu | ✅ Gelişmiş | ✅ Temel |
| Satış Hattı | ✅ | ✅ Drag and Drop |
| Açılış Sayfası Oluşturucu | ✅ | ✅ |
| E Commerce Tools | ✅ Dahili | ❌ |
| Kurşun Puanlama | ✅ | ✅ Temel |
| Entegrasyonlar | 2,500+ | 5,000+ via Zapier |
| En İyisi İçin | Satış ve pazarlama otomasyonu | Küçük B2B satış ekipleri |
1. Satış Otomasyonu
Keap: Keap automates almost every stage of the sales journey. The Campaign Builder is a visual flowchart tool for building automated marketing campaigns. Customers report saving 10 hours per week through automated actions.

Özetle CRM: Nutshell automates repetitive sales tasks like lead routing and follow-up notifications. Sales automation helps manage follow-ups and reduces time-wasting tasks. The features are simpler than Keap’s but easier for new users.

2. CRM ve İletişim Yönetimi
Keap: Keap centralizes contact records with custom fields and tags. Each contact record stores email history, purchase data, and lead score. The platform also includes a dedicated business line for calls and texts.

Özetle CRM: Nutshell provides unlimited contacts with no data limits on any plan. Custom fields let you tailor contact records to your sales process. Calendar sync and click-to-call work alongside contact management.
3. E-posta Pazarlaması
Keap: Keap’s email marketing campaigns allow hyper-targeted messages based on CRM tags. The platform claims a 99.5% deliverability rate for emails sent through it. AI-powered tools can draft email copy from natural language prompts.

Özetle CRM: Nutshell enables email marketing through list creation and bulk sending. Email templates and drip campaigns are included without paid add-ons. Personal email sequences are available on Growth plans and above.

4. Satış Süreci Yönetimi
Keap: Keap provides a visual view of sales pipelines and lead management. You can prioritize efforts using lead scoring based on engagement level. The interface ties pipeline stages directly to automated tasks.

Özetle CRM: Nutshell uses visual drag and drop boards to manage pipelines. Multiple pipelines are available on the Pro plan and above. You can switch between Board, List, Map, and Chart views.

⚠️ Uyarı: Nutshell’s multiple pipelines feature requires the Pro plan ($42 per user per month) or higher. The Foundation plan only includes one pipeline.
5. Landing Pages and Lead Capture
Keap: Keap’s landing page builder uses drag and drop tools. You can build multiple landing pages and connect them to specific sales campaigns. Lead capture happens through forms that auto-add new lead data to the CRM.

Özetle CRM: Nutshell includes landing pages and web forms without paid add-ons. Web form lead capture automatically adds leads to the system. Integrated marketing features cover the basics for small B2B teams.
6. Lead Scoring and Management
Keap: Keap’s lead scoring assesses each prospect’s interest based on engagement. The score leads feature feeds directly into automation triggers. This helps your sales team focus on contacts most likely to convert.

Özetle CRM: Nutshell offers lead scoring as part of its sales process tools. ProspectorIQ helps find new prospects from a contact list database. VisitorIQ identifies companies that visit your site, even without form fills.
7. E Commerce and Payment Processing
Keap: Keap includes built-in invoicing and numerous payment processing integrations. Checkout forms and cross sells are available within the platform. This makes it well suited for e commerce businesses managing repeat business.
Özetle CRM: Nutshell offers Quotes and Invoices on higher plans. It does not have native e commerce tools like Keap. You’d need third party integrations to handle full payment processing workflows.

8. Yapay Zeka Özellikleri
Keap: Keap AI drafts email copy and suggests optimized automations from natural language prompts. The AI tools work across building campaigns and sales process automation. They reduce the time needed to set up new lead workflows.

Özetle CRM: Nutshell integrates AI tools to assist in revenue-driving tasks. AI Meeting Summarization captures key points from sales calls. The AI features are newer and less mature than Keap’s automation builder.

9. Entegrasyonlar
Keap: Keap integrates with over 2,500 platforms and tools. Native integrations cover payment processors, calendars, and muhasebe tools. Third party tools connect through Zapier for additional workflows.
Özetle CRM: Nutshell connects with Google Workspace, Microsoft 365, and Slack. Over 5,000 additional apps are supported via Zapier. It also integrates with Outlook, Gmail, MailChimp, and Zendesk.

Fiyatlandırma ve Maliyet
Fiyatlandırma planlarını yan yana karşılaştıralım.
| Plan | Keap | Özetle CRM |
|---|---|---|
| Giriş | Lite — $79/month | Vakıf — Kullanıcı başına aylık 13 dolar |
| Orta Seviye | Pro — $169/month | Büyüme — Kullanıcı başına aylık 25 dolar |
| Daha Üst Seviye | Max — $199/month | Pro — Kullanıcı başına aylık 42 dolar |
| En Üst Düzey | Custom for high volume | Kurumsal — Kullanıcı başına aylık 79 ABD doları |
| Ücretsiz Deneme | 14 gün | 14 gün |
Keap: Pricing starts at $79 per month for 500 contacts on the Lite plan. Each additional user costs $30 per month. The cost climbs as your contact list grows beyond plan thresholds.
Özetle CRM: Pricing scales by user count, not contacts. The Foundation plan is $13 per user per month with unlimited contacts. This makes it cheaper for small teams with large contact lists.
Farklı Senaryolar
| İhtiyacınız varsa... | Seçmek | Neden |
|---|---|---|
| Sıkı bütçe | Özetle CRM | Kullanıcı başına aylık 13 dolardan başlıyor. |
| Satış ve pazarlama otomasyonu | Keap | Built-in marketing automations |
| E commerce features | Keap | Native invoicing and payments |
| Simple sales pipelines | Özetle CRM | Drag and drop boards |
| Yeni başlayanlar için uygun kurulum | Özetle CRM | Öğrenme eğrisi minimum düzeyde. |
| E-posta pazarlama kampanyaları | Keap | ,5 teslimat oranı |
💰 Bütçeniz
Nutshell CRM wins on raw cost at $13 per user per month. Keap’s $79 monthly fee covers more features but hurts new small businesses on tight budgets.
🔌 Teknoloji Altyapınız
Both tools connect to popular business apps. Nutshell offers Zapier access to 5,000+ apps. Keap has 2,500+ direct integrations including more native payment options.
📝 Satış Süreciniz
Keap suits longer sales cycles with automated email campaigns and lead nurturing. Nutshell fits transactional B2B sales teams that move deals through clear pipeline stages.
🎓 Deneyim Seviyeniz
Nutshell CRM is user friendly for first-time CRM users. Keap has a steeper learning curve but offers free training webinars and a dedicated success manager.
🆓 Ücretsiz Deneme Sürümleri ve Demolar
Both offer 14-day free trials with full feature access. Test each platform on a real sales process before committing to a paid plan.
🛟 Destek Seçenekleri
Keap includes a customer success manager and 24/7 chat support on every plan. Nutshell offers free live support and free migration on all plans, including the cheapest tier.
Geçiş Kılavuzu
Already using one of these CRM platforms? Here’s what to expect if you switch.
🔄 Keap'ten Nutshell CRM'e mi geçiyorsunuz?
✅ Kazanacaklarınız:
- Lower monthly fee (starts at $13 per user)
- Her planda sınırsız CRM iletişim bilgisi.
- Free migration and free live support
❌ Kaybedecekleriniz:
- Dahili faturalama ve ödeme işleme
- Advanced automations from the Campaign Builder
- Dedicated business line for calls and texts
📋 Nasıl geçiş yapılır:
- Export contacts and notes from Keap as CSV files
- Sign up for a Nutshell CRM 14-day free trial
- Use Nutshell’s free migration service to import data
🔄 Nutshell CRM'den Keap'e mi geçiyorsunuz?
✅ Kazanacaklarınız:
- Full marketing automation and email campaigns
- Native e commerce tools for repeat business
- Dedicated customer success manager
❌ Kaybedecekleriniz:
- Lower monthly fee per user
- Unlimited contacts without price increases
- Free migration on every plan tier
📋 Nasıl geçiş yapılır:
- Export contacts and pipeline data from Nutshell as CSV
- Start a 14-day Keap trial and consider Expert Coaching
- Import contacts and rebuild key automation workflows
What Our Review Didn’t Cover
This comparison focused on küçük işletme and mid-sized team use cases. We didn’t test enterprise SSO setups or evaluate custom API integrations in depth. Our observations are based on the April 2026 versions of both CRM platforms. If you’re managing 100+ users or need industry-specific compliance like HIPAA, your priorities may differ from what we’ve covered here.
Nihai Karar
| Kategori | Kazanan |
|---|---|
| 💰 Fiyatlandırma | Özetle CRM |
| 🚀 Pazarlama Otomasyonu | Keap |
| 📧 E-posta Pazarlaması | Keap |
| 🛒 E Commerce Features | Keap |
| 👶 Kullanım Kolaylığı | Özetle CRM |
| 🔌 Entegrasyonlar | Keap |
| 📊 Satış Süreci | Bağlamak |
| 🏆 Genel Kazanan | Keap |
🏆 KAZANAN: KEAP
Keap 7 kategoriden 4'ünü kazandı.
En uygun kullanım alanı: Sales and marketing automation, e commerce businesses, growth goals with email campaigns
Keap and Nutshell CRM are two very different products.
Keap is a full sales and marketing automation platform with built-in e commerce.
Nutshell CRM is a lean sales pipeline tool for B2B teams that want simplicity.
Nutshell is excellent for small teams that need affordable contact management and quick setup.
However, if you need full marketing automations and payment processing in one platform, Keap is the better choice.
Keap'in daha fazlası ile karşılaştırıldığında
İşte Keap'in diğer rakiplerine karşı performansı:
Keap ve HubSpot karşılaştırması
Keap şu konularda kazandı: Lower entry price, dedicated customer success manager included, built-in e commerce tools
HubSpot şu konularda öne çıkıyor: Free CRM tier, larger marketplace of integrations, more advanced reporting
Keap ve ActiveCampaign karşılaştırması
Keap şu konularda kazandı: Built-in invoicing and payments, dedicated business line for calls, free onboarding migration
Aktif Kampanya şu konularda kazanır: More email marketing flexibility, lower starting price, deeper segmentation tools
Keap şu konularda kazandı: Established support team, customer success coaching, simpler interface for non-agencies
GoHighLevel şu konularda kazanır: White-label options, agency-focused pricing, more aggressive automation depth
Keap ve Salesforce karşılaştırması
Keap şu konularda kazandı: Faster setup time (about 20 minutes), cheaper for small businesses, simpler customizations
Salesforce şu konularda üstünlük sağladı: Enterprise scale, deeper analytics, broader app marketplace for large teams
Nutshell CRM'in Daha Fazlası Karşılaştırması
Nutshell CRM'in diğer rakiplerine karşı performansı şöyle:
Özetle CRM ve Pipedrive karşılaştırması
Nutshell CRM şu konularda üstünlük sağlıyor: Free migration included, unlimited contacts on entry plan, free live support
Pipedrive şu konularda kazanır: More mature mobile apps, deeper sales reporting, larger community
Nutshell CRM ve HubSpot karşılaştırması
Nutshell CRM şu konularda üstünlük sağlıyor: Cheaper paid plans, simpler interface for new users, no marketing add-on fees for basic email
HubSpot şu konularda öne çıkıyor: Free CRM tier, more polished landing page builder, broader marketing tools
Nutshell CRM ve Freshsales CRM karşılaştırması
Nutshell CRM şu konularda üstünlük sağlıyor: Visual drag and drop boards, lead discovery tools like VisitorIQ, friendlier learning curve
Freshsales CRM şu alanlarda öne çıkıyor: Built-in phone support, AI-based deal predictions, integrated chat tools
Nutshell CRM ve Monday CRM karşılaştırması
Nutshell CRM şu konularda üstünlük sağlıyor: Sales-specific feature set, lower entry price, dedicated free migration
Pazartesi günü CRM şu konularda başarılı oldu: Project management views, more flexible custom fields, broader use beyond sales
Sıkça Sorulan Sorular
Keap iyi bir CRM mi?
Yes, Keap is a strong CRM for small businesses that need sales and marketing automation in one place. Customers report saving 10 hours per week on average and a 38% revenue increase. The Keap CRM editor’s rating is high among users who value automation depth, and our Keap review found that all Keap plans include training webinars to help you increase conversions.
Keap ne için kullanılır?
Keap is used for managing customer relationships, automating email marketing campaigns, and processing payments. It serves small businesses that want to consolidate sales, marketing automation, and e commerce into one dashboard. Many users recommend Keap CRM for its automation features, which can drive higher conversion rates and bring in more leads through one landing page or a full sales funnel.
Nutshell iyi bir CRM mi?
Yes, Nutshell CRM is a good fit for small to mid-sized B2B sales teams. It’s affordable at $13 per user per month and includes unlimited contacts. Users praise the minimal learning curve and visual pipeline management.
How does Keap and Nutshell CRM compare for small businesses?
Keap fits small businesses that need full marketing automation and e commerce tools. Nutshell CRM works better for sales-focused teams that prioritize ease of use and a low monthly fee. The Keap app supports custom dashboards and Gmail integration, while Nutshell handles territories and notifications well. Choose based on whether your priority is automation depth or simplicity.
Bu da en iyi CRM yazılımı for sales teams?
For most sales teams, Keap is the best CRM if you need automation, lead scoring, and email marketing in one tool. Nutshell CRM wins for B2B sales teams that want a simple sales pipeline and lower per user pricing. The Keap features list also includes campaign timelines and an option to update workflows in seconds. Both offer 14-day free trials so you can test before buying.













