Keap vs Nutshell CRM：2025 年哪款 CRM 软件会胜出？

选择正确的 客户关系管理 很艰难，对吗？

You’re looking at Keap vs Nutshell 客户关系管理, and honestly, it’s confusing.

You need something that helps you keep track of customers, but both seem to do that.

How do you know which one will actually make your life easier in 2025?

Don’t worry—we’ll compare Keap and Nutshell 客户关系管理 so you can see which one best suits your needs. 

概述

We’ve put both Keap and Nutshell 客户关系管理 through their paces, testing their core features, user interfaces, and customer support.

Our hands-on experience allows for a direct, practical comparison beyond marketing hype to give you a clear picture of each platform’s strengths.

什么是 Keap？

有没有觉得自己同时要处理的事情太多了？Keap 明白这一点。

这是一个 客户关系管理 旨在简化您的业务。您可以将其视为销售和营销的一体化工具。

Keap 可帮助您组织联系人、自动执行任务并达成更多交易。

对于希望节省时间、加快发展的小企业和创业者来说，它尤其适用。

此外，请浏览我们最喜欢的 Keap 替代品...

What is Nutshell CRM?

Let’s talk Nutshell 客户关系管理. It’s designed to be simple and straightforward.

Think of it as a sales-focused 客户关系管理. It helps you manage leads, track deals, and close more sales.

It’s not as customizable as some other CRMs but easy to pick up and use.

此外，请浏览我们最喜欢的 Nutshell CRM alternatives...

功能比较

Let’s dive into the core of what makes these CRMs tick.

We’ll compare key features, showing where each excels and where they might fall short, to help you make an informed decision.

1. Ease of Use

• Keap: Offers robust features, but some users find the interface complex, especially if they’re not familiar with its older Infusionsoft roots. The learning curve can be steeper.
• Nutshell CRM: Prioritizes simplicity. Its clean, intuitive dashboard makes navigation and daily tasks straightforward, even for beginners. This focus on ease of use is a major plus.

2. Marketing Automation

• Keap: Strong in marketing automation, allowing for complex workflow setups and personalized marketing campaign management. It’s built for detailed, multi-step campaigns.
• Nutshell CRM: Provides basic automation, but it’s not as extensive as Keap. It’s better suited for simpler, less intricate automated tasks.

3. Lead Management

• Keap: Offers advanced lead management with detailed lead scoring and segmentation. This helps you target the right leads at the right time.
• Nutshell CRM: Provides solid lead tracking, but it lacks some of the in-depth scoring and segmentation features found in Keap.

4. Marketing Software Integration

• Keap: Integrates well with its own suite of marketing software, and it has a wide range of third-party integrations, which is a big plus for many businesses.
• Nutshell CRM: Offers fewer integrations than Keap, which could be a limitation if you rely on a broad set of external tools. When compared to a platform like hubspot, it has a smaller footprint.

5. Analytics

• Keap: Provides robust analytics and reporting, giving you deep insights into your marketing and sales performance.
• Nutshell CRM: Offers basic reporting, but its analytics capabilities are less detailed than Keap’s.

6. Workflow Automation

• Keap: As mentioned before, Keap excels in workflow automation. Complex, multi-step automations are easily built.
• Nutshell CRM: Nutshell’s workflow is more basic and designed for ease of use over deep complexity.

7. Marketing Campaigns

• Keap: Strong marketing campaign tools, with email marketing, landing pages, and more.
• Nutshell CRM: Less robust campaign tools, more focused on sales pipeline.

What to Look for When Choosing a CRM?

• 定制： Make sure you can use custom fields to adapt the software to your specific business needs and sales process.
• Sales and Marketing Automation: Look for a CRM that offers robust sales automation and marketing automations to streamline your sales process. This includes things like workflow automation, sales campaigns, and personal email sequences.
• Multiple Pipelines: A good CRM should let you set up multiple pipelines to manage different aspects of your business, not just your main sales team.
• Email Marketing: Your CRM should have a solid landing page 建筑工人 and tools for email marketing campaigns. This includes the ability to connect multiple landing pages and create high-impact email templates.
• 报告： A full reporting suite is crucial. Look for a comprehensive reporting suite and a dashboard that provides full reporting suite, giving you a clear view of your business line and overall business strategy.
• Contact Management: At its core, a good CRM is about contact management. The software needs to let you site properly, manage contacts, and have a good 审计 log.
• Invoicing and Payments: Consider if you need a system that offers invoicing and payment processing as part of its core features.
• User Experience: The platform should be easy to use on any browser, with features like calendar sync. Make sure the pricing is clear, whether it’s per user or a single user plan, and that you get free live support.
• 安全 and Stability: Check for things like “verification successful waiting” and a solid “ray id” to ensure the platform is secure and reliable.

最终结论

So, which one wins?

Keap is the more powerful choice for many, especially if you need deep marketing automation.

It’s got more tools and can handle complex campaigns. 

But if you want something easy to use, Nutshell CRM is a good bet.

It’s simple and gets the job done. We’ve tested both, and we know what works.

If you want a strong marketing CRM, go with Keap.

If you need easy sales tracking, Nutshell might be better.

Choose what fits your business best.

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