Kajabi 使用方法：完整功能指南（2026）

快速入门

本指南涵盖了Kajabi的所有功能：

• 入门 — Create your account and set up the basics
• 如何使用数字下载 — Sell ebooks, templates, and swipe files as instant downloads
• 如何使用电子邮件营销 — Nurture leads into buyers with automated campaigns
• 如何使用销售漏斗和自动化流程 — Connect landing pages, emails, and checkout in one flow
• 如何使用无代码网站构建器 — Build a website without touching a single line of code
• 如何使用分析和性能 — See which offers actually make money
• 如何使用在线课程 — Teach your expertise through modules, lessons, and quizzes
• 如何使用私人教练 — Sell one-on-one coaching with booking and notes built in
• 如何使用人工智能驱动的新闻简报 — Turn your content into a newsletter your list opens
• 如何使用 Streamline Podcast — Publish a private podcast members can hear on mobile

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I started selling on Kajabi 4 years ago and still run two products there.

Every screen below comes from my own dashboard, not a press kit.

Kajabi is an all-in-one platform that works like an operating system for experts.

You build, market, and sell digital products from a single dashboard.

It replaces scattered tools, manual workflows, and disconnected 数据.

Most users only touch the course 建筑商 and miss the rest.

本指南将一步一步地向您展示如何使用每个主要功能。

Kajabi教程

This How to Use Kajabi tutorial walks through each feature in order, from signup to your first sale.

Kajabi

Kajabi brings your entire 商业 into one unified system. Build a website, launch a course, and run pricing, checkout, and delivery in one place. Human support is there 24/7 while you grow.

立即体验 Kajabi →

阅读完整评测 →

Kajabi 的替代方案 →

Kajabi入门指南

Do this one-time setup before you touch any feature.

大约需要3分钟。

Watch my walkthrough first:

Tap to unmute if the audio starts silent.

Use copy link or watch later to save it, and drag back to 0:00 to replay a step.

Click share and include playlist if you want the full series, or watch full video on YouTube.

现在让我们一步一步来。

第一步：创建您的帐户

Go to the Kajabi website and click Start Free Trial.

请输入您的电子邮件地址并创建密码。

✓ 检查点： 检查你的 收件箱 用于确认邮件。

步骤二：打开仪表盘

Kajabi runs in any browser, and the branded mobile app covers iOS 以及安卓系统。

这就是仪表盘的样子：

✓ 检查点： You should see Products, Marketing, Sales, and Website in the sidebar.

Step 3: Customize and Connect Payments

Customize your site settings with your logo, colors, and favicon to match your brand.

Then connect Kajabi Payments, Stripe, or PayPal so you can take money from day one.

如何使用 Kajabi 数字下载

数字下载 lets you sell ebooks, checklists, and templates without a separate cart.

Here’s how it works, step by step.

Step 1: Create the Product

Click Products, then New Product, then Digital Download.

步骤二：上传文件

Drag your files in and write a short description buyers actually read.

这就是它的样子：

✓ 检查点： Every file shows a green upload badge.

步骤三：设定价格并发布

Set a one-time price, connect the checkout, then publish the offer.

How to Use Kajabi Email Marketer

电子邮件营销 lets you reach your audience and nurture trust before you ever push a sale.

Here’s how it works, step by step.

步骤 1：打开电子邮件编辑器

Go to Marketing, then Email Campaigns, then New Broadcast.

Step 2: Write and Segment

Write one clear idea per email, then select the tag you want to reach.

这就是它的样子：

✓ 检查点： The recipient count updates as you select each tag.

步骤 3：安排或发送

Send it now or schedule it for a time your list actually opens email.

如何使用 Kajabi 销售漏斗和自动化流程

销售漏斗和自动化 lets you connect landing pages, emails, and checkout so nothing gets dropped.

Here’s how it works, step by step.

第一步：选择蓝图

Open Marketing, then Funnels, and choose a product launch or 网络研讨会 blueprint.

Step 2: Map the Pages

Follow the blueprint from opt-in to checkout and swap in your own copy.

这就是它的样子：

✓ 检查点： Each stage shows a green connected icon.

Step 3: Add Automations

添加一个 自动化 that tags buyers and grants course access at the end.

如何使用 Kajabi 无代码网站搭建器

无需代码的网站搭建器 lets you build a real website without hiring a developer.

Here’s how it works, step by step.

第一步：选择主题

Open Website, then Design, and pick a theme close to your brand.

Step 2: Edit the Sections

Drag sections to build your homepage, then customize fonts and colors.

这就是它的样子：

✓ 检查点： The mobile preview looks as clean as desktop.

步骤三：发布您的页面

Skip navigation on checkout pages so buyers don’t wander off mid-purchase.

How to Use Kajabi Analytics and Performance Checker

分析与绩效 lets you see which offers make money instead of guessing.

Here’s how it works, step by step.

步骤 1：打开仪表盘

Click Analytics to see net revenue, subscriptions, and churn in one view.

Step 2: Check Offer Reports

Open Offers Sold to find which products carry your revenue.

这就是它的样子：

✓ 检查点： Revenue by offer loads for your chosen date range.

步骤三：跟踪进度

Open Product Progress to see where students stop watching your lessons.

如何使用 Kajabi 在线课程

在线课程 lets you teach your customers through visual and written content.

Here’s how it works, step by step.

Step 1: Generate an Outline

使用人工智能课程 发电机 to create an outline with modules and lessons.

Step 2: Add Lessons and Quizzes

Each course is made up of lessons and quizzes that live inside modules and submodules.

这就是它的样子：

✓ 检查点： Your outline shows every module in the order you want.

Step 3: Upload and Drip

Upload high-quality video and audio, then drip content to release material over time.

如何使用 Kajabi 个人教练

私人教练 lets you sell one-on-one coaching with sessions and notes in one place.

Here’s how it works, step by step.

第一步：创建辅导产品

Go to Products, then New Product, then Coaching.

Step 2: Build the Session Plan

Add session milestones, intake questions, and homework for each call.

这就是它的样子：

✓ 检查点： Your client sees the session list on their dashboard.

Step 3: Set Your Offer

Choose a one-time payment, multi-pay installments, or a recurring subscription.

如何使用 Kajabi AI 驱动的新闻简报

人工智能驱动的新闻简报 lets you turn your best content into a newsletter people open.

Here’s how it works, step by step.

Step 1: Start a Newsletter

Open Marketing, then Newsletters, and click Create.

Step 2: Feed It Your Content

Paste a lesson or 播客 outline and let Kajabi draft the issue.

这就是它的样子：

✓ 检查点： A full draft appears with subject line options.

步骤三：编辑并发送

Cut anything that sounds like a robot, add one link, then send.

How to Use Kajabi Podcast

Streamline播客 lets you publish a private podcast your members hear on their phones.

Here’s how it works, step by step.

Step 1: Create the Podcast

Go to Products, then New Product, then Podcast.

第二步：上传剧集

Upload each audio file and write a description with the episode takeaway.

这就是它的样子：

✓ 检查点： Episodes appear in order with runtimes listed.

Step 3: Share the Private Feed

Send members the private feed link so they can subscribe in any player.

Kajabi 专业技巧和快捷键

After two years inside this platform, these are the shortcuts I actually use.

键盘快捷键

大多数人错过的隐藏功能

• 移动的 嗓音 search: Open the app and search with your voice to find a lesson fast.
• Kajabi Payments: Switching from Stripe gets you lower fees and faster payouts.
• Pipeline blueprints: Pre-built templates connect landing pages, emails, and checkout in minutes.

避免Kajabi常见错误

Mistake #1: Building the Course Before the Audience

Mistake #2: Never Buying Your Own Product

Mistake #3: Following Outdated Tutorials

Kajabi故障排除

Problem: Lesson Video Will Not Start

原因： A slow connection or a stale browser cache stalls the player.

使固定： If playback doesn’t begin shortly try restarting your device, then clear your cache.

Problem: Share Link Throws an Error

原因： The embed lost permission after a product or offer was renamed.

使固定： If an error occurred while retrieving sharing information please try again later, then regenerate the link.

Problem: Members Can’t Access Purchased Content

原因： The offer never got attached to the product during setup.

使固定： Open the offer, add the product under Grant Access, then resend the welcome email.

📌 笔记： Kajabi supports businesses with human customer support available 24/7 if these don’t work.

Kajabi是什么？

Kajabi is a course and community platform for people who sell expertise.

Think of it as Shopify, but for knowledge products instead of physical goods.

Watch my full review:

它包含以下主要特点：

• 数字下载： Sell ebooks, templates, and swipe files as instant downloads
• 电子邮件营销： Nurture leads into buyers with automated campaigns
• 销售漏斗和自动化： Connect landing pages, emails, and checkout in one flow
• 无需代码的网站搭建工具： Build a website without touching a single line of code
• 分析与绩效： See which offers actually make money
• 在线课程： Teach your expertise through modules, lessons, and quizzes
• 私人教练： Sell one-on-one coaching with booking and notes built in
• 人工智能驱动的新闻简报： Turn your content into a newsletter your list opens
• Streamline播客： Publish a private podcast members can hear on mobile

For the full breakdown, see our Kajabi 评测.

Kajabi定价

以下是 Kajabi 在 2026 年的费用：

免费试用： Yes, 14 days with full access and no credit card needed.

退款保证： Yes, 30 days on annual plans.

💰 性价比最高： Growth — you get automations and affiliates without the Pro price.

Kajabi 与其他替代方案的比较

Here’s how Kajabi compares to the other tools I’ve tested:

快速精选：

• 综合最佳： Kajabi — one system for courses, email, and checkout
• 最佳预算： Mighty Networks — memberships at a fraction of the price
• 最适合初学者： Teachable — you can publish a course in a weekend
• 最适合社区： Skool — the discussion feed keeps members coming back

🎯 Kajabi 的替代方案

正在寻找 Kajabi 的替代方案？以下是一些最佳选择：

• 🚀 学校： Courses plus a gamified feed that keeps members active daily.
• 💰 圆圈： Clean spaces, live rooms, and a strong mobile experience for paid groups.
• 🎨 可教的： The fastest way to publish your first course and take payments.
• ⚡ GoHighLevel： Agency-grade funnels, pipelines, and client sub-accounts in one login.
• 🔒 强大的网络： Memberships and events with a branded app on cheaper tiers.
• 🧠 更好的模式: Customizable community blocks for teams that want control over layout.
• 👶 Thinkific： Deep course tools, quizzes, and certificates for serious teaching.
• 🏢 LearnWorlds： Interactive video and assessments built for training businesses.
• 🔧 蜂群: Lightweight member networking with introductions handled automatically.
• 🌟 迪斯科: Cohort-based programs with AI helping you run each learning group.
• ⭐ 威洛: White-label communities for creators who want their own branding.
• 🎯 呼！: A marketplace where buyers discover your products without ads.

完整列表请参见我们的 Kajabi的替代方案 指导。

⚔️ Kajabi 对比

以下是 Kajabi 与各竞争对手的对比：

• Kajabi vs Skool: Skool wins on community energy. Kajabi wins on selling and email.
• Kajabi vs Circle: Circle looks better for discussion. Kajabi handles checkout and courses natively.
• Kajabi 与 Teachable 的比较: Teachable is cheaper to start. Kajabi replaces four tools instead of one.
• Kajabi vs GoHighLevel: GoHighLevel suits agencies. Kajabi suits experts selling their own products.
• Kajabi 对比 Mighty Networks： Mighty Networks costs less. Kajabi gives deeper funnels and analytics.
• Kajabi vs Bettermode: Bettermode is more customizable. Kajabi ships faster with less setup.
• Kajabi vs Thinkific: Thinkific has stronger course tools. Kajabi has stronger marketing tools.
• Kajabi vs LearnWorlds: LearnWorlds wins on interactive video. Kajabi wins on business breadth.
• Kajabi 对阵 Swarm: Swarm is niche networking. Kajabi is a full business platform.
• Kajabi vs Disco: Disco fits cohort programs. Kajabi fits evergreen products and memberships.
• Kajabi 对阵 Wylo: Wylo offers white-label branding. Kajabi offers a proven selling engine.
• Kajabi vs Whop： Whop brings marketplace traffic. Kajabi gives you owned audience and data.

立即开始使用 Kajabi

你已经学会了如何使用 Kajabi 的所有主要功能：

• ✅ 数字下载
• ✅ 电子邮件营销
• ✅ 销售漏斗和自动化
• ✅ 无需代码的网站搭建器
• ✅ 分析与绩效
• ✅ 在线课程
• ✅ 私人教练
• ✅ 人工智能驱动的新闻简报
• ✅ Streamline Podcast

Here’s the payoff:

下一步： Pick one feature and try it today.

Most people start with Online Courses, and it takes under 5 minutes to outline one.

I rebuilt my own funnel a few months ago and doubled checkout conversions.

常见问题解答

Kajabi是什么？它是如何运作的？

Kajabi is an all-in-one platform for experts. You build a website, create a course, run email marketing, and take checkout payments from one dashboard.

How much does it cost to use Kajabi?

Kajabi starts at $71/month on Kickstarter. Basic is $199/month, Growth is $159/month, and Pro is $319/month. A free trial is available first.

Kajabi适合初学者吗？

Yes. The AI Course generator builds your outline, and blueprints connect pages, emails, and checkout for you. Most beginners publish a first product in a week.

如果我已经有了Kajabi，还需要网站吗？

No. The no-code web builder handles your homepage, blog, sales pages, and checkout. You only need a domain name to point at it.

Can I watch Kajabi on my TV?

Yes. Cast lessons from the branded mobile app. Videos you watch may be added to the TV’s watch history and influence TV recommendations. To avoid this cancel and sign in to YouTube on your computer.