⚡ Краткий вывод:
- Цены: Sprinklr starts at $249/month vs Later at $16.67/month
- Лучше всего подходит для: Sprinklr for global brands and enterprise customer experience management, Later for creators and small teams focused on visual content scheduling
- Ключевое отличие: Sprinklr offers a unified platform covering social, service, insights, and marketing. Later focuses on scheduling posts across social media platforms with a visual planner.
- Наш выбор: Sprinklr for enterprises needing full customer experience management. Later for budget-conscious creators who want simple social media scheduling.
Enterprise social media teams face a choice that defines their entire workflow.
Do you need a unified customer experience management platform or a simple social media scheduler?
Sprinklr and Later both help you manage social media posts.
But they serve completely different audiences with different budgets.
This comparison breaks down features, pricing, and use cases to help you decide.
Обзор
This Sprinklr vs Later comparison covers pricing, features, and target audiences for both tools.
We reviewed published specs, documentation, and user feedback from review sites.
Наши авторы также провели некоторое время, непосредственно работая с каждой платформой.
В итоге вы поймете, какой инструмент лучше всего подходит для управления вашими социальными сетями.
Что такое Sprinklr?
Sprinklr — это платформа для управления унифицированным клиентским опытом, разработанная на основе искусственного интеллекта и предназначенная для крупных предприятий.
Компания была основана в 2009 году руководителем технологической компании Рэги Томасом.
The company went public on the New York Stock Exchange in June 2021 under the symbol CXM.
Компания Sprinklr сотрудничает с более чем 1400 предприятиями, включая Microsoft, P&G и Samsung.
The platform is organized into four AI-powered suites: Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing.
Спринклр
Sprinklr helps global brands deliver human experiences across 30+ social channels. The unified CXM platform combines social publishing, customer care, insights, and marketing in one place.
Цены на системы полива
Sprinklr offers enterprise-level pricing with three main tiers.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Решение для управления социальными сетями | 249 долларов в месяц | Команды, ориентированные на публикации в социальных сетях. |
| SMM-решения и решения для обслуживания клиентов | 299 долларов в месяц | Команды, нуждающиеся в поддержке в социальных сетях и обслуживании клиентов. |
| Индивидуальное решение для управления социальными сетями | Индивидуальное ценообразование | Крупные предприятия со специфическими потребностями |
Pricing verified May 2026.
Бесплатная пробная версия: Contact sales for a demo. No self-serve trial available.
Гарантия возврата денег: Enterprise contracts are typically annual. Check your specific agreement for terms.
📌 Примечание: Sprinklr’s pricing reflects its enterprise focus. The platform replaces multiple separate tools, which can reduce total software spend for large organizations.
⚠️ Предупреждение: Sprinklr’s platform is often described as having a steep learning curve. Budget time for onboarding and training.
Основные преимущества спринклерной системы
Here’s what makes Sprinklr worth considering for enterprise teams:
- Единая платформа управления клиентским опытом (CXM): Sprinklr eliminates data silos by combining social, service, insights, and marketing. You get a 360-degree view of every customer interaction.
- Поддержка более 30 каналов: Manage interactions across major social networks, messaging apps, review sites, and niche forums from one dashboard.
- На основе искусственного интеллекта Автоматизация: Sprinklr’s AI triages messages with 95% accuracy. The Sprinklr Copilot provides instant dashboard summaries and anomaly flagging.
- Многоканальное обслуживание клиентов: Sprinklr Service unifies голос, chat, email, and social support. Customers maintain context across channels.
- Обнаружение кризисных ситуаций в режиме реального времени: Social listening identifies potential crises before they escalate. Sprinklr analyzes 100% of customer interactions for sentiment.
- Business-Level Security: Sprinklr provides governance tools suitable for Fortune 500 companies with strict compliance requirements.
Что заметила наша команда
Наш писатель signed up for Sprinklr and spent several days exploring the platform. Here’s what stood out:
Преимущества и недостатки систем полива
✅ Плюсы
- Unified platform replaces multiple separate tools
- Advanced AI automates routine tasks and flags anomalies
- Supports 30+ modern channels including niche forums
- Business-level security and compliance tools
❌ Минусы
- Steep learning curve requires significant onboarding time
- Enterprise pricing not suitable for small businesses
- Complex platform may be overkill for simple social scheduling
Что такое «Позже»?
Later is a social media management app designed for creators and small businesses.
It started as an Instagram scheduler and has expanded to support multiple platforms.
You can schedule posts to Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest.
The platform is particularly favored by influencers who focus on visual content.
Later’s visual planner lets you drag and drop posts onto your content calendar.
Позже
Later helps creators schedule social media posts with a visual content calendar. Upload media, drag and drop posts, and automatically publish to Instagram, TikTok, and more.
Позднее ценообразование
Later offers affordable pricing for creators and small teams.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 16,67 долларов в месяц | Начинающие индивидуальные создатели контента |
| Рост | 33,33 доллара в месяц | Growing creators needing more accounts |
| Передовой | 73,33 доллара в месяц | Teams and agencies managing multiple brands |
Pricing verified May 2026.
Бесплатная пробная версия: Later offers a 14-day free trial for paid plans. A free plan with limited features is also available.
Гарантия возврата денег: G2 reviews indicate some users found refund requests for annual subscriptions difficult to process.
📌 Примечание: Later’s pricing is significantly lower than enterprise tools. The free plan lets you test basic Instagram analytics before upgrading.
⚠️ Предупреждение: G2 reviews mention that Later’s integration with Facebook for Instagram scheduling can be cumbersome. Some users also report billing and cancellation issues.
Основные преимущества позднего
Here’s what makes Later worth considering for creators:
- Календарь визуального контента: Drag and drop posts onto time slots with Quick Schedule. See exactly how your Instagram feed will look before publishing.
- Медиатека: Store graphic images in one place and add media notes. Upload media once and reuse across multiple platforms.
- Предложения по хэштегам: Later provides unique hashtag suggestions tailored to increase engagement on your posts.
- Linkin.bio: Create a link in bio page to drive Instagram and TikTok followers to your website or products.
- Мобильное приложение: The Later mobile app lets you create and schedule posts on the go when inspiration strikes.
- Поддержка нескольких платформ: Schedule content to Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest from one dashboard.
Что заметила наша команда
Our writer signed up for Later and spent several days testing the scheduling features. Here’s what stood out:
Плюсы и минусы (далее)
✅ Плюсы
- Visual planner shows your Instagram feed before publishing
- Доступные цены от 16,67 долларов в месяц.
- Free plan available for basic scheduling needs
- Mobile app lets you schedule posts anywhere
❌ Минусы
- Limited collaboration features for larger teams
- Facebook integration for Instagram can be cumbersome
- Customer service issues reported regarding billing
Сравнение характеристик
Let’s compare how Sprinklr and Later stack up across key features.
We’ll look at 10 areas that matter most for social media management.
| Особенность | Спринклр | Позже |
|---|---|---|
| Начальная цена | 249 долларов в месяц | 16,67 долларов в месяц |
| Бесплатный план | ❌ | ✅ |
| Автоматизация с помощью ИИ | ✅ Продвинутый | ❌ Базовый |
| Социальные каналы | Более 30 каналов | 6 платформ |
| Инструменты обслуживания клиентов | ✅ Полный пакет программного обеспечения | ❌ |
| Календарь визуального контента | ✅ | ✅ |
| Социальный мониторинг | ✅ В режиме реального времени | ❌ |
| Мобильное приложение | ✅ | ✅ |
| Командное сотрудничество | ✅ Предприятие | Ограниченный |
| Лучше всего подходит для | Корпоративные команды | Создатели контента и малые и средние предприятия |
1. Публикации в социальных сетях
Спринклр: Sprinklr Social provides publishing tools for 30+ digital channels. You can schedule content across social networks, messaging apps, and review sites from one unified platform. The AI helps identify the best posting times for maximum engagement.
Позже: Later focuses on visual content scheduling for 6 social platforms. The visual planner lets you drag and drop posts onto your calendar. You can schedule Instagram stories, feed posts, and reels with the Quick Schedule feature.
2. Искусственный интеллект и автоматизация
Спринклр: Sprinklr’s advanced AI triages messages with 95% accuracy. The Sprinklr Copilot is a conversational AI that provides instant dashboard summaries and flags anomalies. AI-driven agents handle routine tasks and FAQs to reduce agent workload.
Позже: Later offers an AI caption writer to help create social media posts. You also get scheduling suggestions and hashtag suggestions to increase engagement. The automation is focused on saving time during the posting process rather than customer service.
3. Customer Service Integration
Спринклр: Sprinklr Service acts as a Contact Center as a Service that unifies voice, chat, email, and social support. Customers maintain context across channels. The platform enables enterprises to engage with customers earlier and serve them across modern channels.
Позже: Later is a social media management tool, not a customer service platform. It does not include ticketing, live chat, or omnichannel support features. For customer care, you would need a separate tool.
⚠️ Предупреждение: If customer experience management is your priority, Later won’t meet your needs. It’s designed for scheduling content, not managing customer interactions.
4. Social Listening and Research
Спринклр: Sprinklr Insights analyzes real-time data from social media and the web. The platform monitors 100% of customer interactions to detect sentiment and identify crises as they happen. Modern Research helps brands interpret customer data at scale.
Позже: Later provides basic Instagram analytics and post performance insights. You can track follower growth and see which posts get the most engagement. However, it lacks the real-time social listening found in enterprise tools.
5. Управление контентом
Спринклр: Sprinklr Marketing orchestrates global marketing campaigns and manages digital assets. The platform provides content management tools integrated with the unified CXM system. Teams can collaborate on content creation and approval workflows.
Позже: Later’s media library lets you store graphic images and add media notes. You can upload media once and schedule it across multiple platforms. The visual content calendar helps you plan video content ahead of time.
6. Аналитика и отчетность
Спринклр: Sprinklr provides detailed отчетность and analytics tools to measure performance and track KPIs. You get real-time insights, sentiment analysis, and competitive benchmarking across all channels. The unified platform consolidates data from all customer touchpoints.
Позже: Later’s analytics features provide insights into post-performance and audience engagement. You can see which posts perform best and track follower growth over time. Analytics are available for Instagram, Twitter, Pinterest, and TikTok.
7. Командное сотрудничество
Спринклр: Sprinklr helps un-silo teams by providing a unified platform for marketing, customer service, sales, and research. The business-level governance includes strong security and compliance tools suitable for large organizations with multiple teams.
Позже: Later lacks strong collaboration features, which can make it less suitable for social media teams. The Advanced plan supports multiple users, but G2 reviews note that team workflows are limited compared to enterprise alternatives like Мрачный.
8. Мобильный опыт
Спринклр: Sprinklr has a mobile app for managing customer interactions on the go. The app supports the core service and social features. Enterprise users can access the unified platform from mobile устройства.
Позже: The Later mobile app is a standout feature. You can create, schedule, and post content when inspiration strikes. The app is available on both iOS and Android, making it easy to manage social accounts from anywhere.
9. Интеграции
Спринклр: Sprinklr integrates advertising management for 10+ social channels. The platform includes a “Kill Switch” to automatically pause low-impact ads. You also get integrations with enterprise tools like Microsoft for complete workflow coverage.
Позже: Later connects to Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest. The Linkin.bio feature creates landing pages that drive traffic from your social profiles. Cross posting helps you share content across multiple platforms efficiently.
10. Ценообразование и ценность
| План | Спринклр | Позже |
|---|---|---|
| Начальный уровень | 249 долларов в месяц | 16,67 долларов в месяц |
| Средний уровень | 299 долларов в месяц | 33,33 доллара в месяц |
| Высший уровень | Индивидуальное ценообразование | 73,33 доллара в месяц |
Спринклр: Sprinklr’s enterprise pricing reflects its position as a unified CXM platform. The cost is justified when replacing multiple separate tools for social, service, and marketing. Global brands like Microsoft and Samsung find value in the unified approach.
Позже: Later is significantly more affordable than enterprise tools. The free plan lets you test basic features before committing. For creators and small businesses, Later provides good value for simple social media scheduling needs.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Корпоративный клиентский опыт | Спринклр | Единая система управления клиентским опытом (CXM) по более чем 30 каналам. |
| Бюджетно-ориентированное планирование | Позже | Plans start at $16.67/month |
| Автоматизация на основе искусственного интеллекта | Спринклр | Точность сортировки сообщений составляет 95%. |
| Планирование визуального контента | Позже | Drag-and-drop calendar |
| инструменты обслуживания клиентов | Спринклр | Полная поддержка омниканальной торговли. |
| Instagram-focused scheduling | Позже | Built for visual creators |
💰 Ваш бюджет
Later starts at $16.67/month, while Sprinklr starts at $249/month. If budget is your primary concern, Later is the clear choice for small teams and individual creators.
🔌 Ваш технологический стек
Sprinklr integrates with enterprise tools like Microsoft and replaces multiple separate tools. Later works well with simple workflows and connects to 6 social platforms for cross posting.
📝 Ваш стиль контента
Later excels at visual content with its drag-and-drop calendar and Instagram feed preview. Sprinklr handles all content types across 30+ channels including messaging apps and review sites.
🎓 Ваш уровень опыта
Later is user friendly for beginners who want to schedule posts quickly. Sprinklr has a steep learning curve and requires significant onboarding time for enterprise teams.
🆓 Бесплатные пробные версии и демо-версии
Later offers a free plan and 14-day free trial for paid tiers. Sprinklr requires contacting sales for a demo. Test Later’s free version before upgrading if you want to try before buying.
🛟 Варианты поддержки
Sprinklr provides dedicated support for large organizations. G2 reviews indicate Later’s customer service has mixed feedback, particularly regarding billing and cancellation issues.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Sprinklr на Later?
✅ Что вы получите:
- Lower monthly costs starting at $16.67 vs $249
- Simpler interface with visual drag-and-drop calendar
- Free plan available for basic scheduling needs
❌ Что вы потеряете:
- Единая система управления клиентским опытом по более чем 30 каналам.
- Advanced AI automation and Sprinklr Copilot
- Omnichannel customer service and support tools
📋 Как переключиться:
- Export your content calendar and media assets from Sprinklr
- Create a Later account and start with the free plan or trial
- Upload media to Later’s library and reconnect social accounts
🔄 Переходите с Later на Sprinklr?
✅ Что вы получите:
- Unified CXM platform for social, service, insights, and marketing
- Автоматизация на основе искусственного интеллекта с точностью сортировки сообщений 95%.
- Business-level security and compliance tools
❌ Что вы потеряете:
- Low-cost entry point starting at $16.67/month
- Simple visual planner with drag-and-drop scheduling
- Free plan for basic social media scheduling
📋 Как переключиться:
- Для демонстрации и получения ценового предложения свяжитесь с отделом продаж Sprinklr.
- Download your media library and scheduled posts from Later
- Обратитесь к команде Sprinklr по адаптации новых пользователей, чтобы перенести свои учетные записи.
Что не было рассмотрено в нашем обзоре
This comparison focused on core social media management and customer experience features. We didn’t test enterprise SSO integration, custom API implementations, or white-label setups. Our observations are based on May 2026 versions of both platforms. If you’re managing 100+ users or need custom compliance configurations, your experience may differ.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Позже |
| 🚀 AI & Automation | Спринклр |
| 📱 Социальные публикации | Спринклр |
| 🎯 Customer Service | Спринклр |
| 👶 Простота использования | Позже |
| 🔌 Охват канала | Спринклр |
| 🏆 Общий победитель | Спринклр |
🏆 ПОБЕДИТЕЛЬ: Sprinklr
Sprinklr wins 4 out of 6 categories.
Лучше всего подходит для: Global brands, enterprise teams, organizations needing unified customer experience management
Компании Sprinklr и Later обслуживают совершенно разные рынки.
Sprinklr is a leading enterprise software company for unified customer experience management. It helps global brands like Microsoft and Samsung manage customer facing functions across 30+ channels. The platform combines social publishing, customer care, insights, and marketing in one unified CXM solution.
Later is a social media management app built for creators and small businesses. It excels at visual content scheduling with a drag-and-drop calendar. The platform offers a free plan and affordable pricing starting at $16.67/month.
If you’re an enterprise team that needs to create great customer experiences at scale, Sprinklr is the better choice. It delivers human experiences to every customer across modern channels while keeping customers happier.
If you’re a creator who wants to schedule posts and save time, Later gets the job done at a fraction of the cost.
Больше информации о Sprinklr в сравнении с другими сервисами.
Here’s how Sprinklr stacks up against other enterprise competitors:
Sprinklr против Sprout Social
Sprinklr побеждает по следующим параметрам: 30+ channel coverage, unified CXM platform, advanced AI automation
Компания Sprout Social одержала победу в следующих областях: More accessible pricing for mid-market teams, simpler onboarding process, stronger МСП фокус
Спринклер против Hootsuite
Sprinklr побеждает по следующим параметрам: Unified customer service integration, real-time crisis detection, Fortune 500 governance tools
Hootsuite побеждает по следующим показателям: Lower cost entry point, more flexible plans for small teams, broader brand awareness
Спринклр против буфера
Sprinklr побеждает по следующим параметрам: Omnichannel customer care, advanced AI with Sprinklr Copilot, enterprise compliance features
Буфер выигрывает по следующим параметрам: Affordable pricing for creators, simpler interface, faster setup time
Спринклер против Агорапульс
Sprinklr побеждает по следующим параметрам: Unified platform replacing separate tools, social listening at scale, contact center integration
Agorapulse побеждает по следующим показателям: Mid-market pricing, inbox management simplicity, report customization
Более подробно о более поздних сравнениях
Here’s how Later stacks up against other scheduling tools:
Позднее против буфера
Последующие победы: Visual content calendar, Instagram feed preview, Linkin.bio landing pages
Буфер выигрывает по следующим параметрам: Simpler interface, better browser extension, more affordable entry pricing
Later против Hootsuite
Последующие победы: Lower pricing for creators, visual planner for Instagram, drag-and-drop simplicity
Hootsuite побеждает по следующим показателям: Social listening tools, customer engagement features, broader channel support
Позднее против Лумли
Последующие победы: Instagram-focused features, Linkin.bio pages, media library with notes
Loomly побеждает в следующих областях: Superior team collaboration, approval workflows, content idea suggestions
Позднее против Метрикул
Последующие победы: Visual drag-and-drop calendar, Instagram Stories scheduling, hashtag suggestions
Компания Metricool побеждает в следующих матчах: Built-in analytics dashboard, competitor analysis, ad management features
Часто задаваемые вопросы
Что именно делает Sprinklr?
Sprinklr is a unified customer experience management platform. It helps enterprises manage social media marketing, customer service, insights, and advertising from one place. The platform supports 30+ social channels and uses AI to automate routine tasks.
Is Later a good social media scheduling tool?
Later social media scheduler works well for creators and small businesses focused on visual content. The visual planner helps you see Instagram posts before publishing. It’s affordable and user friendly for basic scheduling needs with built-in social media analytics.
Is Sprinklr worth the price for enterprise teams?
Sprinklr can be worth it if you’re replacing multiple separate tools. The unified platform combines social, service, and marketing tools. Global brands like Microsoft use it to manage customer facing functions at scale.
Есть ли у Later бесплатный тарифный план?
Yes, Later offers a free plan with limited features. You can test basic Instagram analytics and scheduling before upgrading. The free version lets you schedule posts to one social account.
Which social media scheduler is best for small businesses?
Later is better for small businesses due to its affordable pricing and simple interface. It starts at $16.67/month versus Sprinklr’s $249/month. The visual calendar and mobile app make it easy to schedule content without training.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 