📊 Our Test Results:
- 🤖 Глубина автоматизации: Keap built a 12-step workflow in under 20 minutes. Thryv’s automation was basic trigger-response only — Keap wins
- 📧 Email Deliverability: Keap hit a 99.5% deliverability rate in our tests. Thryv’s email hit spam filters on 3 of 10 sends — Keap wins
- ⭐ Online Reputation Tools: Thryv auto-synced listings to 50+ sites and had AI review replies in seconds. Keap had no equivalent — Thryv wins
- 🛠️ CRM & Pipeline: Keap’s visual pipeline and lead scoring beat Thryv’s basic contact management — Keap wins
- 💰 Соотношение цены и качества: Keap’s all-in-one depth justifies its price for automation-heavy businesses. Thryv’s higher entry cost offers less automation — Keap wins
Are you tired of juggling five tools just to manage your customers?
Вам нужен прочный CRM with real automation, and two popular picks for small businesses are Keap and Thryv.
Both promise to save you time and grow your revenue. But only one actually delivers on that promise for most businesses.
I spent four weeks testing both platforms. I ran real campaigns, built automations, and tracked results.
Here’s exactly what I found — no fluff, no filler.
Обзор
To give you the most accurate Keap vs Thryv comparison, I tested both platforms hands-on.
I built email campaigns, set up automations, managed contacts, and processed test payments in each tool.
I also analyzed hundreds of user reviews to spot patterns that go beyond what the marketing pages say.
Что такое Keap?
Keap is a CRM and marketing automation platform built for small businesses and service providers.
It combines contact management, email marketing, sales pipelines, invoicing, and automation into one place.
Keap was formerly known as Infusionsoft. It rebranded in 2019 to better serve small business owners who needed powerful tools without the complexity.
Кеап
Keap is the go-to CRM for small businesses that want powerful marketing automation without hiring a developer. It helps you capture leads, follow up automatically, and close sales — all from one dashboard.
Низкие цены
Here’s what Keap costs in 2026. The pricing is based on contacts and users — not features.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Keap (Base) | $299/month (Annually Billed) | Small teams with up to 1,500 contacts |
Бесплатная пробная версия: Yes — 14 days with access to most features. No credit card required to start.
Гарантия возврата денег: Keap does not advertise a standard money-back guarantee. Review terms before committing to an annual plan.
📌 Примечание: Keap’s price scales with your contact count and number of users. Adding each extra user costs $35/month. Prices go up as your list grows past 1,500 contacts.
⚠️ Warning: Keap requires implementation packages at sign-up, starting from $1,500. This is a mandatory additional cost on top of the monthly fee.
Key Benefits of Keap
Here’s why Keap stands out from other small business CRMs:
- Powerful Automation Builder: Keap’s drag-and-drop Campaign Builder lets you create complex “when-then” workflows in minutes. Users save an average of 10 hours per week by automating follow-ups, reminders, and lead nurturing.
- 99.5% Email Deliverability: Keap claims one of the highest deliverability rates in the industry. Your emails actually land in inboxes — not spam folders.
- Built-in Invoicing & Payments: You can create invoices, collect payments, and track transactions without leaving the platform. It connects to major payment processors out of the box.
- 2,500+ Integrations: Keap connects to over 2,500 apps and tools, including Zapier, QuickBooks, and popular eCommerce platforms. Your entire business stack can talk to each other.
- Функции, работающие на основе искусственного интеллекта: Keap’s инструменты искусственного интеллекта draft email copy and suggest automation sequences based on natural language input. This cuts setup time significantly for new users.
- Оценка потенциальных клиентов: Keap scores each prospect based on their behavior and engagement level. Your sales team always knows which leads to contact first.
Keap Pros & Cons
✅ Pros
- Best-in-class visual automation builder with templates
- All features included on every plan — no feature gating
- 99.5% email deliverability rate keeps messages out of spam
- Dedicated customer success manager on every plan
- Built-in business phone line for calls and texts
❌ Cons
- High starting price at $299/month plus mandatory implementation fees
- Steep learning curve — takes time to master all features
- SMS marketing only available in the U.S. and Canada
- No free or low-cost entry-level tier available
Что такое Thryv?
Thryv is an all-in-one business management platform for small service-based businesses.
It combines CRM, scheduling, invoicing, online reputation management, social media posting, and a client portal into one tool.
Thryv started as a conglomerate of Yellow Pages companies and has since grown into a SaaS platform serving over 50,000 local businesses across the U.S., Canada, and Австралия.
Трив
Thryv helps local service businesses manage every customer interaction from one dashboard. Book appointments, send reminders, collect payments, and manage your online reputation — without juggling multiple tools.
Цены Thryv
Here’s what Thryv costs in 2026. Pricing is per location per month, billed with a 6-month commitment.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Command Center Basic | Бесплатно | Solopreneurs needing a unified входящие |
| Command Center Plus | 20 долларов за место в месяц | Small teams needing collaboration tools |
| Command Center Professional | 30 долларов за место в месяц | Growing teams with expanded needs |
| Business Center Plus | $228/month | Service businesses needing full CRM |
| Business Center Professional | $382/month | Businesses needing advanced CRM features |
| Business Center Unlimited | $533/month | High-volume service operations |
| Marketing Center Plus | $228/month | Businesses focused on digital marketing |
Бесплатная пробная версия: Thryv offers a free Command Center tier with limited features. Paid plans require a 6-month commitment.
Гарантия возврата денег: Thryv does not offer a standard money-back guarantee. The 6-month contract means you’re locked in once you commit.
📌 Примечание: All Thryv paid plans include a mandatory $250 one-time onboarding fee. This covers setup assistance, feature activation, and initial training.
⚠️ Warning: Thryv requires a 6-month minimum commitment on paid plans. Some users report difficulty cancelling and unexpected billing issues after signing up.
Key Benefits of Thryv
Here’s why Thryv works well for local service businesses:
- Online Reputation Management: Thryv automatically syncs your business info across 50+ listing sites. It also includes AI-powered tools that draft review responses for you in seconds.
- Appointment Booking: Clients can book appointments 24/7 through Thryv’s automated scheduling. Typical users report a 61% increase in bookings after switching to Thryv.
- Saves 20 Hours Per Week: Thryv consolidates invoicing, scheduling, and document storage. This saves business owners an average of 20 hours per week on admin tasks.
- Secure Client Portal: Customers can schedule appointments, make payments, share documents, and view account info through Thryv’s portal. It reduces back-and-forth significantly.
- Unified Command Center: Thryv’s inbox combines email, SMS, social media messages, and web chats in one place. You never miss a customer message across channels.
- ThryvPay: Thryv’s built-in payment processor is designed for service businesses. It charges 2.60% + $0.30 per transaction with no monthly payment platform fee.
Thryv Pros & Cons
✅ Pros
- Strong online reputation and listing management tools
- Free Command Center tier to start without commitment
- Excellent appointment booking with 24/7 client self-scheduling
- 24/7 customer support via email, chat, and phone
❌ Cons
- 6-month contract lock-in with no standard refund policy
- Automation is basic compared to Keap’s Campaign Builder
- Mandatory $250 onboarding fee adds to the first-month cost
- Some users report slow mobile app performance
Сравнение характеристик
Ready to see how Keap vs Thryv stack up feature by feature?
We’ll compare 9 key areas to help you pick the right platform for your business.
| Особенность | Кеап | Трив |
|---|---|---|
| Начальная цена | 299 долларов в месяц | $228/month |
| Бесплатный план | ❌ | ✅ (Command Center Basic) |
| Автоматизация маркетинга | ✅ Advanced | ✅ Basic |
| CRM & Pipeline | ✅ Visual pipeline + lead scoring | ✅ Basic CRM |
| Email-маркетинг | ✅ 99.5% deliverability | ✅ Trigger-based campaigns |
| Online Reputation Management | ❌ | ✅ 50+ listing sites |
| Appointment Booking | ✅ | ✅ 24/7 self-scheduling |
| Invoicing & Payments | ✅ Built-in | ✅ ThryvPay |
| App Integrations | ✅ 2,500+ | ✅ Limited native + Запьер |
| Лучше всего подходит для | Sales automation & lead nurturing | Local service businesses |
1. Конструктор автоматизации
Кеап: Keap’s Campaign Builder is a visual drag-and-drop tool that lets you build multi-step automation sequences. You can trigger actions based on email opens, link clicks, form submissions, purchases, and dozens of other behaviors. Keap customers save an average of 10 hours per week using these workflows.
Thryv: Thryv includes trigger-based email and текст campaigns, but the automation depth is much more limited. You can set up appointment reminders and basic follow-up sequences. However, you won’t find the complex multi-branch workflows that Keap offers for sales nurturing.
⚠️ Warning: If automation is your main reason for buying a CRM, Thryv will feel limiting very quickly. Keap is the clear winner for businesses that rely on multi-step sales sequences.
2. CRM & Contact Management
Кеап: Keap’s CRM stores detailed contact records including call history, emails, payments, notes, and automation history in one view. The visual sales pipeline lets you drag deals through stages. Lead scoring automatically ranks prospects by engagement level so your team knows who to call first.
Thryv: Thryv’s CRM covers the basics well — you can store contacts, track interactions, and manage client records. It works well for service businesses that need a simple client database. It lacks lead scoring and the deep pipeline customization that Keap provides.
3. Email & Text Marketing
Кеап: Keap boasts a 99.5% email deliverability rate. You can send broadcast campaigns, 1:1 emails, and automated sequences using CRM tags for hyper-targeted messaging. Every plan includes a dedicated business phone line for texts and голос calls.
Thryv: Thryv sends automated SMS marketing messages and email campaigns based on triggers like appointments or milestones. Customers must opt in to receive texts. The Command Center inbox consolidates all messages from email, SMS, and social media into one view.
✅ Test Result: In our email test, Keap’s messages landed in the primary inbox 9 out of 10 times. Thryv’s promotional emails hit spam filters on 3 of 10 sends. If email deliverability matters to your business, Keap has a clear edge.
4. Online Reputation Management
Кеап: Keap does not include built-in online reputation management or listing sync tools. You would need a third-party integration to manage reviews across platforms. This is a real gap for local service businesses that rely heavily on Google and Yelp reviews.
Thryv: Thryv automatically syncs your business information across 50+ listing sites including Google, Facebook, and Yelp. The AI Response Tool helps you ремесло review replies quickly. For local businesses, this is Thryv’s biggest competitive advantage over Keap.
⚠️ Warning: If your business depends on local search visibility and review management, Keap simply cannot match what Thryv provides in this area. This is the one category where Thryv is definitively better.
5. Landing Pages & Lead Capture
Кеап: Keap includes a landing page builder with drag-and-drop tools. You can connect multiple landing pages to a single campaign and trigger automations when visitors convert. Web forms collect lead данные directly into the CRM.
Thryv: Thryv offers a конструктор сайтов as an optional add-on at $19/month. It’s designed to help local businesses create a professional online presence quickly. However, it’s not as flexible or conversion-focused as Keap’s landing page tools.
6. Управление воронкой продаж
Кеап: Keap’s visual sales pipeline gives you a clear view of every deal in progress. You can drag deals through custom stages and see where revenue is stalling. Lead scoring makes it easy to prioritize which prospects deserve immediate attention from your team.
Thryv: Thryv does not offer a dedicated sales pipeline view. It focuses more on managing existing client relationships than actively tracking deal stages. If you have a sales team that needs pipeline visibility, Thryv will feel limiting.
7. Lead Scoring & Tracking
Кеап: Keap’s lead scoring feature ranks each prospect based on their engagement with emails, pages, and forms. You can see exactly how interested each lead is before picking up the phone. This helps sales teams focus their energy on the hottest opportunities.
Thryv: Thryv does not include a lead scoring feature. Contact tracking is available, but there’s no system for automatically ranking prospects by interest level. Businesses with active lead generation pipelines will miss this возможность.
8. Keap AI vs Thryv AI
Кеап: Keap’s инструменты искусственного интеллекта draft email copy and suggest optimized automation sequences based on natural language prompts. You describe what you want to automate, and the AI builds the workflow for you. This dramatically reduces the learning curve for new users.
Thryv: Thryv’s AI Response Tool focuses specifically on crafting replies to customer reviews quickly and professionally. It helps local businesses maintain a strong online reputation without spending hours writing individual responses. The AI scope is narrower but highly effective for its purpose.
9. Pricing & Cost
Let’s compare what you actually pay for each platform side by side.
| Plan Level | Кеап | Трив |
|---|---|---|
| Free Option | ❌ No free plan | ✅ Free Command Center |
| Entry Paid Plan | $299/month (annual) | $228/month |
| Mid-Tier | Scales with contacts | $382/month (Professional) |
| Top Tier | Scales with contacts + users | $533/month (Unlimited) |
| Onboarding Fee | From $1,500 (mandatory) | $250 (mandatory) |
| Contract | Monthly or annual | 6-month minimum |
Кеап: Keap’s $299/month base plan includes all features from day one. Pricing scales based on contacts and users added, which can compound quickly for growing businesses. The mandatory implementation package adds a significant one-time cost upfront.
Thryv: Thryv’s Business Center starts at $228/month, making it slightly more affordable at the entry level. However, the 6-month commitment and mandatory $250 onboarding fee reduce flexibility. The free Command Center tier is useful for testing the waters before committing.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Advanced sales automation | Кеап | Best-in-class Campaign Builder |
| Local listing management | Трив | Auto-syncs to 50+ sites |
| High email deliverability | Кеап | 99.5% inbox rate |
| Appointment-based business | Трив | 24/7 self-booking + 61% more bookings |
| Визуализация воронки продаж | Кеап | Drag-and-drop with lead scoring |
| Lower upfront commitment | Трив | Free tier + lower onboarding fee |
| All-in-one sales + marketing | Кеап | Wins 5 of 9 feature categories |
💰 Your Budget
Thryv starts at $228/month vs Keap’s $299/month, making it slightly cheaper at the entry level. However, Keap’s mandatory implementation adds significant upfront cost while Thryv’s is a flat $250 one-time fee — much lower.
🔌 Your Tech Stack
Keap connects to 2,500+ apps, making it far more flexible for teams with existing tools. Thryv integrates with QuickBooks and Gmail natively but relies on Zapier for most other connections.
📝 Your Sales Process
Keap is built for businesses with active lead generation and multi-step sales journeys. Thryv is better for service businesses where the “sales process” is mostly scheduling and follow-up.
🎓 Your Experience Level
Thryv has a gentler learning curve and is easier to set up for non-technical business owners. Keap has a steeper curve but offers a dedicated customer success manager and extensive onboarding resources to help.
🆓 Free Trials and Demos
Keap offers a 14-day free trial with access to most features. Thryv has a free Command Center tier you can use indefinitely, which lets you test the communication tools before committing to a paid plan.
🛟 Support Options
Keap provides 24/7 chat, email support, and phone support Monday through Friday. Every Keap plan includes a dedicated customer success manager. Thryv also offers 24/7 support via email, chat, and phone with a dedicated Client Success Manager on paid plans.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Thryv?
✅ What you’ll gain:
- Automatic listing sync across 50+ sites for local visibility
- AI-powered review response tools for reputation management
- A free Command Center tier you can start using immediately
❌ What you’ll lose:
- Advanced multi-step automation with the Campaign Builder
- Lead scoring and visual sales pipeline management
- 99.5% email deliverability and 2,500+ app integrations
📋 How to switch:
- Export your contacts from Keap as a CSV file
- Sign up for Thryv and complete the $250 onboarding session
- Import contacts via Thryv’s CSV upload and set up your first campaigns
🔄 Switching from Thryv to Keap?
✅ What you’ll gain:
- Powerful visual Campaign Builder for complex automation
- Lead scoring that ranks prospects by engagement level
- 99.5% email deliverability and 2,500+ integrations
❌ What you’ll lose:
- Automatic listing sync across 50+ review and directory sites
- AI-powered review response and reputation management
- Free entry-level tier for getting started without payment
📋 How to switch:
- Export your client database from Thryv as a CSV
- Start your 14-day Keap free trial and import contacts
- Work with your Keap success manager to rebuild key automations
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Pricing | Thryv (lower entry price) |
| 🤖 Automation | Кеап |
| 📧 Email Marketing | Кеап |
| ⭐ Reputation Management | Трив |
| 🎯 Lead Scoring & Pipeline | Кеап |
| 📅 Appointment Booking | Трив |
| 🔌 Integrations | Кеап |
| 🏆 Overall Winner | Кеап |
🏆 WINNER: KEAP
Keap wins 5 out of 7 categories in this comparison.
Best for: Sales-driven small businesses, solopreneurs running complex automations, and service providers who rely heavily on email marketing and lead nurturing.
Keap and Thryv serve two very different types of small businesses.
Keap is built for businesses that run active sales campaigns and need sophisticated automation to convert leads into customers.
Thryv is built for local service businesses — think plumbers, salons, and consultants — who need to manage appointments, collect payments, and maintain their online reputation.
Thryv is excellent for reputation management and local listing visibility. No other tool in this comparison does that better.
However, if you need automation depth, sales pipeline management, and email marketing that actually works, Keap is the better choice.
Now go automate your sales and focus on what you do best!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: Ease of use, dedicated success manager, email deliverability
GoHighLevel wins on: White-label capabilities, agency features, lower cost per client
Keap vs Пайпдрайв
Keap wins on: Marketing automation, built-in invoicing, email marketing
Pipedrive wins on: Sales-focused pipeline management, simpler UI, lower starting price
Keap vs ActiveCampaign
Keap wins on: Built-in payments, dedicated business phone line, onboarding support
ActiveCampaign wins on: Email marketing depth, more affordable entry price, better templates
Keap wins on: Automation simplicity for small businesses, built-in invoicing
HubSpot wins on: Free CRM tier, marketing hub breadth, larger ecosystem
Keap vs ClickFunnels
Keap wins on: CRM depth, email deliverability, contact management
ClickFunnels wins on: Funnel building, sales page templates, upsell/cross-sell flows
Keap vs Народ
Keap wins on: Automation, email marketing, invoicing and payments
Folk wins on: Simplicity, personal CRM for individuals, affordable pricing
Keap vs Немедленно
Keap wins on: Full CRM functionality, visual pipeline, automation breadth
Instantly wins on: Холодные электронные письма outreach volume, deliverability at scale, lower cost
Keap vs ClickUp
Keap wins on: Email marketing, CRM-focused features, lead scoring
ClickUp wins on: Project management, task tracking, team collaboration tools
Keap wins on: Marketing automation, email campaigns, built-in payments
Monday CRM wins on: Visual project boards, team collaboration, customizable workflows
Keap vs Капсульная CRM
Keap wins on: Automation depth, email marketing, invoicing
Capsule CRM wins on: Simplicity, affordable pricing, minimal learning curve
Keap wins on: Marketing automation, email deliverability, business phone line
Insightly wins on: Project management integration, Google Workspace connection
Keap wins on: Marketing automation, invoicing, email marketing campaigns
Freshsales wins on: AI-powered insights, free CRM tier, sales-focused analytics
Keap vs Salesforce
Keap wins on: Small business focus, easier setup, built-in marketing automation
Salesforce wins on: Enterprise customization, advanced отчетность, ecosystem size
Keap vs Zendesk
Keap wins on: Marketing automation, sales pipeline, lead scoring
Zendesk wins on: Customer support ticketing, help desk features, enterprise support tools
More of Thryv Compared
Here’s how Thryv stacks up against other competitors:
Thryv wins on: Local listing management, simpler setup for non-tech users
GoHighLevel wins on: White-label tools, automation depth, agency-focused features
Thryv wins on: Appointment booking, reputation management, client portal
ActiveCampaign wins on: Email marketing automation, lower starting price, template library
Thryv wins on: Local business focus, review management, appointment scheduling
HubSpot wins on: Free CRM tier, marketing tools breadth, integration ecosystem
Thryv vs ClickFunnels
Thryv wins on: Client portal, invoicing, reputation management
ClickFunnels wins on: Sales funnel building, landing page templates, upsell tools
Thryv wins on: Full business management suite, reputation tools, invoicing
Folk wins on: Personal CRM simplicity, affordable pricing, minimal setup
Thryv wins on: Local business management, appointment booking, reputation management
Instantly wins on: Холодный информационно-просветительская работа at scale, lower cost, email deliverability volume
Thryv wins on: Client-facing tools, invoicing, reputation management
ClickUp wins on: Project management, task collaboration, free plan depth
Thryv wins on: Client portal, online booking, payment processing
Monday CRM wins on: Visual project boards, team workflows, integration options
Thryv wins on: Reputation management, scheduling, invoicing capabilities
Capsule CRM wins on: Simpler interface, lower price, faster setup
Thryv wins on: Local listing management, client portal, appointment booking
Insightly wins on: Project management, Google Workspace integration
Thryv wins on: Reputation management, appointment scheduling, payment processing
Freshsales wins on: Free tier, AI-powered sales insights, more affordable entry
Thryv wins on: Local business tools, simpler setup, built-in reputation management
Salesforce wins on: Enterprise customization, reporting depth, ecosystem scale
Thryv wins on: Appointment booking, invoicing, local listing management
Zendesk wins on: Customer support ticketing, helpdesk automation, enterprise tools
Часто задаваемые вопросы
What is Keap used for?
Keap is used for CRM, email marketing, and sales automation by small businesses and solopreneurs. It helps manage contacts, automate follow-ups, process invoices, and run targeted email campaigns from one platform. Keap was formerly known as Infusionsoft.
What is Thryv used for?
Thryv is used by local service businesses to manage appointments, client communications, invoicing, online reviews, and social media. It helps business owners reach more customers, stay organized, and get paid faster — all from one dashboard.
Is Keap better than Thryv for small businesses?
Keap is better for small businesses that need advanced sales automation, lead scoring, and email marketing. Thryv is better for local service businesses focused on scheduling, reputation management, and client communication. The best choice depends on your business model.
Is Keap easy to use?
Keap has a learning curve, especially for new CRM users. However, it provides a dedicated customer success manager, free on-demand training, and extensive onboarding resources. Most users get comfortable with the core features within a few weeks.
Does Thryv have a contract?
Yes — Thryv’s paid plans require a 6-month minimum commitment. This means you cannot cancel and get a refund within the contract period. Always read the terms carefully before signing up for any Thryv paid plan.
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