⚡ Quick Verdict:
- Цены: Keap starts at $79/month for 500 contacts. Nutshell CRM starts at $13 per user per month.
- Лучше всего подходит для: Keap for малый бизнес needing sales and marketing automation in one platform. Nutshell CRM for small to mid-sized B2B sales teams prioritizing ease of use.
- Ключевое отличие: Keap combines CRM, marketing automation, and e-commerce features. Nutshell CRM focuses on simple sales pipeline management with a minimal learning curve.
- Our pick: Keap for most users — its 2,500+ integrations and built-in automation save 10 hours per week on average.
Choosing between Keap and Nutshell CRM comes down to one вопрос.
Do you need full sales and marketing automation or simple pipeline management?
Both tools claim to help small businesses grow.
But they solve very different problems for different users.
Keap vs Nutshell CRM comparison breaks down both CRM platforms to help you pick the right one.
Обзор
This comparison covers pricing, features, and ease of use.
We also break down who each tool works best for.
Our sources include published specs, documentation, and G2 reviews.
By the end, you’ll know which CRM software fits your needs.
Что такое Keap?
Keap is a CRM platform built for small businesses.
It combines customer relationship management with sales and marketing automation.
The platform was formerly known as Infusionsoft before rebranding.
Keap helps users automate email follow-ups, manage leads, and process payments.
Most small businesses choose it for the all-in-one approach to sales and marketing.
Кеап
Keap is an all-in-one CRM and marketing automation platform. It helps small businesses save 10 hours per week through automated tasks. Start your free trial today.
Низкие цены
Вот сколько будет стоить Keap в 2026 году. Давайте разберем это подробнее.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Лайт | 79 долларов в месяц | Solopreneurs starting with automation |
| Про | 169 долларов в месяц | Small businesses scaling sales |
| Макс | 199 долларов в месяц | Развитие команд с расширенными потребностями |
Pricing verified April 2026. Each Keap plan starts with 500 contacts. Each additional user costs $30 per month.
Бесплатная пробная версия: Yes — 14-day free trial with access to all features. No credit card required at signup for the trial.
Гарантия возврата денег: Keap offers a satisfaction guarantee. Contact support within the first 30 days for refund options.
📌 Примечание: Keap charges a one-time onboarding fee of $499 for its Expert Coaching service. This includes personalized training and a dedicated customer success manager to help with setup.
⚠️ Предупреждение: Pricing increases as your contact list grows. The monthly fee jumps once you exceed 500 contacts, so plan for scaling costs.
Основные преимущества Keap
Here’s what makes Keap worth considering:
- Автоматизация продаж и маркетинга: Keap automates almost every stage of the customer journey. Users save 10 hours per week on average and report a 38% revenue increase.
- Более 2500 интеграций: Keap connects with over 2,500 third party tools. This makes it easy to plug into your existing бизнес стратегия.
- Встроенная электронная коммерция: Keap includes invoicing and payment processing. You can also create checkout forms and run sales campaigns from one dashboard.
- Конструктор целевых страниц: The drag and drop tools let you build multiple landing pages. You can also connect multiple landing pages to one campaign.
- Lead Scoring and Capture: Score leads based on engagement to prioritize your sales team’s efforts. Web forms automatically add new lead данные to contact records.
- Кеап Инструменты искусственного интеллекта: AI drafts email copy and suggests advanced automations. The platform also offers a dedicated бизнес line for calls and texts.
- Специализированная поддержка: Every plan includes a customer success manager. You also get 24/7 chat support, email support, and phone support during business hours.
What Our Team Noticed
Наш писатель signed up for Keap and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Преимущества и недостатки Keap
✅ Плюсы
- Automation features save 10 hours per week on average
- 2,500+ integrations with third party tools
- Встроенная система выставления счетов и обработки платежей.
- Drag and drop campaign builder with templates
- Показатель доставляемости электронных писем составляет 99,5%.
❌ Минусы
- Pricing is high for entry-level entrepreneurs
- $499 one-time onboarding fee for Expert Coaching
- Cost increases significantly as contact list grows
Что такое Nusshell CRM?
Nutshell CRM is a cloud-based CRM platform for small to mid-sized B2B sales teams.
It focuses on simple contact management and sales pipeline tracking.
The tool uses visual drag-and-drop boards to manage deals.
Nutshell offers email marketing, calendar sync, and team collaboration features.
Most users choose it for ease of use and a low monthly fee per user.
CRM в двух словах
Nutshell CRM is built for small B2B sales teams. It offers unlimited CRM contacts and free live support on all plans. Try it free for 14 days.
Краткое описание ценообразования CRM
Вот сколько будет стоить Nutshell CRM в 2026 году. Давайте разберем это подробнее.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Фундамент | 13 долларов США/пользователь/месяц | Single user or small teams starting out |
| Рост | 25 долларов США/пользователь/месяц | Teams needing personal email sequences |
| Про | 42 доллара США/пользователь/месяц | Sales teams with multiple pipelines |
| Бизнес | 59 долларов США/пользователь/месяц | Growing teams with full отчетность люкс |
| Предприятие | 79 долларов США/пользователь/месяц | Larger teams needing audit log |
Pricing verified April 2026. All Nutshell CRM plans are sold per user per month.
Бесплатная пробная версия: Yes — 14-day free trial for new users. No credit card required at signup.
Гарантия возврата денег: Nutshell does not advertise a formal money-back guarantee. Contact their support team for refund inquiries.
📌 Примечание: Free migration and free live support are included on all plans. This is unusual since most CRM platforms charge for premium assistance.
⚠️ Предупреждение: Higher tiers are needed for features like multiple pipelines and full reporting suite. Check feature limits before picking the cheapest plan.
Основные преимущества Nutshell CRM
Here’s what makes Nutshell CRM worth considering:
- Неограниченное количество контактов в CRM: Nutshell comes standard with unlimited contacts and no data limits. You can import contacts from any source using a CSV file.
- Визуальное управление конвейером обработки данных: Track deals through various stages using drag-and-drop boards. Multiple views include Board, List, Map, and Chart.
- Встроенный email-маркетинг: Send bulk emails, build drip campaigns, and create email templates. No paid add-on required for basic email features.
- Lead Discovery Tools: ProspectorIQ and VisitorIQ help you find new leads. VisitorIQ identifies companies visiting your site properly.
- Бесплатная онлайн-поддержка: Live chat and email support are included on all plans. Enterprise users also get priority support and audit log access.
- Более 5000 интеграций: Connects with Google Workspace, Microsoft 365, and Slack. Supports thousands more apps via Zapier.
- Мобильные приложения: Native mobile apps for iOS and Android keep your sales team productive on the go.
What Our Team Noticed
Our writer spent time using Nutshell CRM directly. Here’s what stood out from that hands-on experience:
Вкратце: преимущества и недостатки CRM
✅ Плюсы
- Affordable starting price at $13 per user per month
- Unlimited CRM contacts on all plans
- Free migration and free live support included
- Minimal learning curve for new users
- Native mobile apps for iOS and Android
❌ Минусы
- Automation features less advanced than HubSpot or Salesforce
- Обработка вложений в электронных письмах нуждается в улучшении.
- Multiple pipelines require Pro plan or higher
Сравнение характеристик
Ready to dive into a detailed comparison of Keap vs Nutshell CRM?
We’ll explore 9 key features to help you find the лучшая CRM для вашего бизнеса.
| Особенность | Кеап | CRM в двух словах |
|---|---|---|
| Начальная цена | 79 долларов в месяц | 13 долларов США/пользователь/месяц |
| Бесплатный план | ❌ | ❌ |
| Бесплатная пробная версия | ✅ 14 дней | ✅ 14 дней |
| Автоматизация маркетинга | ✅ Продвинутый | ✅ Базовый |
| Воронка продаж | ✅ | ✅ Drag and Drop |
| Конструктор целевых страниц | ✅ | ✅ |
| E Commerce Tools | ✅ Встроенный | ❌ |
| Оценка лидов | ✅ | ✅ Базовый |
| Интеграции | 2,500+ | 5,000+ via Zapier |
| Лучше всего подходит для | Автоматизация продаж и маркетинга | Небольшие команды продаж B2B |
1. Автоматизация продаж
Кеап: Keap automates almost every stage of the sales journey. The Campaign Builder is a visual flowchart tool for building automated marketing campaigns. Customers report saving 10 hours per week through automated actions.
CRM в двух словах: Nutshell automates repetitive sales tasks like lead routing and follow-up notifications. Sales automation helps manage follow-ups and reduces time-wasting tasks. The features are simpler than Keap’s but easier for new users.
2. CRM и управление контактами
Кеап: Keap centralizes contact records with custom fields and tags. Each contact record stores email history, purchase data, and lead score. The platform also includes a dedicated business line for calls and texts.
CRM в двух словах: Nutshell provides unlimited contacts with no data limits on any plan. Custom fields let you tailor contact records to your sales process. Calendar sync and click-to-call work alongside contact management.
3. Email-маркетинг
Кеап: Keap’s email marketing campaigns allow hyper-targeted messages based on CRM tags. The platform claims a 99.5% deliverability rate for emails sent through it. AI-powered tools can draft email copy from natural language prompts.
CRM в двух словах: Nutshell enables email marketing through list creation and bulk sending. Email templates and drip campaigns are included without paid add-ons. Personal email sequences are available on Growth plans and above.
4. Управление воронкой продаж
Кеап: Keap provides a visual view of sales pipelines and lead management. You can prioritize efforts using lead scoring based on engagement level. The interface ties pipeline stages directly to automated tasks.
CRM в двух словах: Nutshell uses visual drag and drop boards to manage pipelines. Multiple pipelines are available on the Pro plan and above. You can switch between Board, List, Map, and Chart views.
⚠️ Предупреждение: Nutshell’s multiple pipelines feature requires the Pro plan ($42 per user per month) or higher. The Foundation plan only includes one pipeline.
5. Landing Pages and Lead Capture
Кеап: Keap’s landing page builder uses drag and drop tools. You can build multiple landing pages and connect them to specific sales campaigns. Lead capture happens through forms that auto-add new lead data to the CRM.
CRM в двух словах: Nutshell includes landing pages and web forms without paid add-ons. Web form lead capture automatically adds leads to the system. Integrated marketing features cover the basics for small B2B teams.
6. Lead Scoring and Management
Кеап: Keap’s lead scoring assesses each prospect’s interest based on engagement. The score leads feature feeds directly into automation triggers. This helps your sales team focus on contacts most likely to convert.
CRM в двух словах: Nutshell offers lead scoring as part of its sales process tools. ProspectorIQ helps find new prospects from a contact list database. VisitorIQ identifies companies that visit your site, even without form fills.
7. E Commerce and Payment Processing
Кеап: Keap includes built-in invoicing and numerous payment processing integrations. Checkout forms and cross sells are available within the platform. This makes it well suited for e commerce businesses managing repeat business.
CRM в двух словах: Nutshell offers Quotes and Invoices on higher plans. It does not have native e commerce tools like Keap. You’d need third party integrations to handle full payment processing workflows.
8. Функции ИИ
Кеап: Keap AI drafts email copy and suggests optimized automations from natural language prompts. The AI tools work across building campaigns and sales process automation. They reduce the time needed to set up new lead workflows.
CRM в двух словах: Nutshell integrates AI tools to assist in revenue-driving tasks. AI Meeting Summarization captures key points from sales calls. The AI features are newer and less mature than Keap’s automation builder.
9. Интеграции
Кеап: Keap integrates with over 2,500 platforms and tools. Native integrations cover payment processors, calendars, and бухгалтерский учет tools. Third party tools connect through Zapier for additional workflows.
CRM в двух словах: Nutshell connects with Google Workspace, Microsoft 365, and Slack. Over 5,000 additional apps are supported via Zapier. It also integrates with Outlook, Gmail, MailChimp, and Zendesk.
Цены и стоимость
Давайте сравним тарифные планы.
| План | Кеап | CRM в двух словах |
|---|---|---|
| Вход | Lite — $79/month | Базовый курс — 13 долларов США/пользователь/месяц |
| Средний уровень | Pro — $169/month | Рост — 25 долларов США/пользователь/месяц |
| Высший уровень | Max — $199/month | Pro — 42 доллара США/пользователь/месяц |
| Высший уровень | Custom for high volume | Корпоративный сегмент — 79 долларов США/пользователь/месяц |
| Бесплатная пробная версия | 14 дней | 14 дней |
Кеап: Pricing starts at $79 per month for 500 contacts on the Lite plan. Each additional user costs $30 per month. The cost climbs as your contact list grows beyond plan thresholds.
CRM в двух словах: Pricing scales by user count, not contacts. The Foundation plan is $13 per user per month with unlimited contacts. This makes it cheaper for small teams with large contact lists.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | CRM в двух словах | Стоимость от 13 долларов США за пользователя в месяц. |
| Автоматизация продаж и маркетинга | Кеап | Built-in marketing automations |
| E commerce features | Кеап | Native invoicing and payments |
| Simple sales pipelines | CRM в двух словах | Drag and drop boards |
| Простая в настройке настройка для начинающих. | CRM в двух словах | Минимальная кривая обучения |
| Email-маркетинговые кампании | Кеап | 99,5% показатель доставляемости |
💰 Ваш бюджет
Nutshell CRM wins on raw cost at $13 per user per month. Keap’s $79 monthly fee covers more features but hurts new small businesses on tight budgets.
🔌 Ваш технологический стек
Both tools connect to popular business apps. Nutshell offers Zapier access to 5,000+ apps. Keap has 2,500+ direct integrations including more native payment options.
📝 Ваш процесс продаж
Keap suits longer sales cycles with automated email campaigns and lead nurturing. Nutshell fits transactional B2B sales teams that move deals through clear pipeline stages.
🎓 Ваш уровень опыта
Nutshell CRM is user friendly for first-time CRM users. Keap has a steeper learning curve but offers free training webinars and a dedicated success manager.
🆓 Бесплатные пробные версии и демо-версии
Both offer 14-day free trials with full feature access. Test each platform on a real sales process before committing to a paid plan.
🛟 Варианты поддержки
Keap includes a customer success manager and 24/7 chat support on every plan. Nutshell offers free live support and free migration on all plans, including the cheapest tier.
Руководство по переключению
Already using one of these CRM platforms? Here’s what to expect if you switch.
🔄 Переходите с Keap на Nutshell CRM?
✅ Что вы получите:
- Lower monthly fee (starts at $13 per user)
- Неограниченное количество контактов CRM на каждом тарифном плане.
- Free migration and free live support
❌ Что вы потеряете:
- Встроенная система выставления счетов и обработки платежей.
- Advanced automations from the Campaign Builder
- Dedicated business line for calls and texts
📋 Как переключиться:
- Export contacts and notes from Keap as CSV files
- Sign up for a Nutshell CRM 14-day free trial
- Use Nutshell’s free migration service to import data
🔄 Переходите с Nutshell CRM на Keap?
✅ Что вы получите:
- Full marketing automation and email campaigns
- Native e commerce tools for repeat business
- Dedicated customer success manager
❌ Что вы потеряете:
- Lower monthly fee per user
- Unlimited contacts without price increases
- Free migration on every plan tier
📋 Как переключиться:
- Export contacts and pipeline data from Nutshell as CSV
- Start a 14-day Keap trial and consider Expert Coaching
- Import contacts and rebuild key automation workflows
What Our Review Didn’t Cover
This comparison focused on малый бизнес and mid-sized team use cases. We didn’t test enterprise SSO setups or evaluate custom API integrations in depth. Our observations are based on the April 2026 versions of both CRM platforms. If you’re managing 100+ users or need industry-specific compliance like HIPAA, your priorities may differ from what we’ve covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | CRM в двух словах |
| 🚀 Автоматизация маркетинга | Кеап |
| 📧 Email-маркетинг | Кеап |
| 🛒 E Commerce Features | Кеап |
| 👶 Простота использования | CRM в двух словах |
| 🔌 Интеграции | Кеап |
| 📊 Воронка продаж | Галстук |
| 🏆 Общий победитель | Кеап |
🏆 ПОБЕДИТЕЛЬ: KEAP
Кип выигрывает 4 из 7 категорий.
Лучше всего подходит для: Sales and marketing automation, e commerce businesses, growth goals with email campaigns
Keap and Nutshell CRM are two very different products.
Keap is a full sales and marketing automation platform with built-in e commerce.
Nutshell CRM is a lean sales pipeline tool for B2B teams that want simplicity.
Nutshell is excellent for small teams that need affordable contact management and quick setup.
However, if you need full marketing automations and payment processing in one platform, Keap is the better choice.
Больше информации о Keap по сравнению с другими компаниями.
Вот как Keap выглядит на фоне других конкурентов:
Кип побеждает по следующим пунктам: Lower entry price, dedicated customer success manager included, built-in e commerce tools
HubSpot побеждает по следующим показателям: Free CRM tier, larger marketplace of integrations, more advanced reporting
Кип побеждает по следующим пунктам: Built-in invoicing and payments, dedicated business line for calls, free onboarding migration
ActiveCampaign побеждает по: More email marketing flexibility, lower starting price, deeper segmentation tools
Кип побеждает по следующим пунктам: Established support team, customer success coaching, simpler interface for non-agencies
GoHighLevel побеждает по: White-label options, agency-focused pricing, more aggressive automation depth
Кип побеждает по следующим пунктам: Faster setup time (about 20 minutes), cheaper for small businesses, simpler customizations
Salesforce побеждает по следующим параметрам: Enterprise scale, deeper analytics, broader app marketplace for large teams
Более подробное сравнение Nutshell CRM
Вот как Nutshell CRM выглядит на фоне конкурентов:
Nutshell CRM выигрывает по следующим параметрам: Free migration included, unlimited contacts on entry plan, free live support
Пайпдрайв побеждает по: More mature mobile apps, deeper sales reporting, larger community
Nutshell CRM выигрывает по следующим параметрам: Cheaper paid plans, simpler interface for new users, no marketing add-on fees for basic email
HubSpot побеждает по следующим показателям: Free CRM tier, more polished landing page builder, broader marketing tools
Nutshell CRM против Freshsales CRM
Nutshell CRM выигрывает по следующим параметрам: Visual drag and drop boards, lead discovery tools like VisitorIQ, friendlier learning curve
CRM-система Freshsales выигрывает по следующим параметрам: Built-in phone support, AI-based deal predictions, integrated chat tools
CRM в двух словах против CRM в понедельник
Nutshell CRM выигрывает по следующим параметрам: Sales-specific feature set, lower entry price, dedicated free migration
В понедельник CRM-системы добились успеха в следующих областях: Project management views, more flexible custom fields, broader use beyond sales
Часто задаваемые вопросы
Keap — хорошая CRM-система?
Yes, Keap is a strong CRM for small businesses that need sales and marketing automation in one place. Customers report saving 10 hours per week on average and a 38% revenue increase. The Keap CRM editor’s rating is high among users who value automation depth, and our Keap review found that all Keap plans include training webinars to help you increase conversions.
Для чего используется Keap?
Keap is used for managing customer relationships, automating email marketing campaigns, and processing payments. It serves small businesses that want to consolidate sales, marketing automation, and e commerce into one dashboard. Many users recommend Keap CRM for its automation features, which can drive higher conversion rates and bring in more leads through one landing page or a full sales funnel.
Nutshell — хорошая CRM-система?
Yes, Nutshell CRM is a good fit for small to mid-sized B2B sales teams. It’s affordable at $13 per user per month and includes unlimited contacts. Users praise the minimal learning curve and visual pipeline management.
How does Keap and Nutshell CRM compare for small businesses?
Keap fits small businesses that need full marketing automation and e commerce tools. Nutshell CRM works better for sales-focused teams that prioritize ease of use and a low monthly fee. The Keap app supports custom dashboards and Gmail integration, while Nutshell handles territories and notifications well. Choose based on whether your priority is automation depth or simplicity.
Что это такое? лучшее программное обеспечение CRM for sales teams?
For most sales teams, Keap is the best CRM if you need automation, lead scoring, and email marketing in one tool. Nutshell CRM wins for B2B sales teams that want a simple sales pipeline and lower per user pricing. The Keap features list also includes campaign timelines and an option to update workflows in seconds. Both offer 14-day free trials so you can test before buying.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 