⚡ Краткий вывод:
- Цены: HubSpot paid plans start at $15/seat/month. ClickUp paid plans start at $7/user/month. Both keep a free plan.
- Лучше всего подходит для: HubSpot suits sales and marketing teams that need customer relationship management. ClickUp suits teams that manage projects and tasks.
- Ключевое отличие: HubSpot — это CRM platform with Marketing Hub, Sales Hub, and Service Hub. ClickUp is a project management platform.
- Наш выбор: ClickUp, based on its 4.3 rating and cheaper paid plans for growing teams.
These two tools are not really competitors.
HubSpot tracks people. ClickUp tracks work.
Yet small businesses compare them every day.
Both promise one place to run your business operations.
Both hand you a strong free plan to start with.
This full HubSpot vs ClickUp comparison shows which one your team actually needs.
Обзор
One of these is CRM software. The other is project management software.
В этом сравнении рассматриваются цены, основные функции и удобство использования.
We reviewed documentation, pricing pages, and public user reviews for both tools.
Наши авторы также провели некоторое время, непосредственно работая с каждой платформой.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
В итоге вы поймете, какой из них подходит вашей команде.
Что такое HubSpot?
HubSpot is a customer relationship management platform built for sales and marketing teams.
HubSpot CRM stores your contact records and tracks every deal in real time.
The company sells connected “hubs” that share one contact database.
HubSpot Marketing Hub handles inbound marketing, email marketing, and landing pages.
Sales Hub covers sales pipeline management, email tracking, and quotes.
Service Hub adds tickets, live chat, and customer success workflows.
That hub exists to protect the customer experience after the sale.
HubSpot’s free CRM supports one million contacts and unlimited users.
That free version is why most small businesses try it first.
HubSpot
A free CRM that holds one million contacts. Add Marketing Hub or Sales Hub when your team grows.
Цены HubSpot
Here is what HubSpot offers across its plans in 2026.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатные инструменты | 0 долларов в месяц | Contact management and basic email marketing |
| Запуск маркетингового центра | 15 долларов за место в месяц | Small teams running first campaigns |
| Стартовая клиентская платформа | 15 долларов за место в месяц | Sales, marketing, and support in one starter plan |
| Специалист маркетингового центра | 800 долларов за место в месяц | Larger marketing teams needing custom reports |
Pricing verified July 2026.
Бесплатная пробная версия: The free tools never expire. Paid tiers offer trials on request, so no card is needed to start.
Гарантия возврата денег: HubSpot does not publish a blanket refund window. Annual contracts run to term.
📌 Примечание: The Starter plan includes 1,000 marketing contacts. Each extra thousand adds $50 per month. Paid plans are billed annually even on monthly billing.
⚠️ Pricing conflict: Third-party sources list a Professional plan at $1,080/month and enterprise plans at $4,000/month. Our database records Marketing Hub Professional at $800/seat/month, and we use that figure here. Check the quote HubSpot sends your company before you sign.
Основные преимущества HubSpot
Here is what makes HubSpot’s CRM worth a look:
- A real free CRM: The free plan holds one million contacts with unlimited users. It also includes one deal pipeline for one team.
- Marketing tools included free: Free features cover email marketing, landing pages, forms, and website pages. Email tracking is capped by daily limits.
- Universal inbox: Live chat, чат-боты, team email, and Facebook Messenger land in one shared view. Your support team replies without switching apps.
- 500+ business apps: HubSpot connects to Google Workspace, Microsoft 365, Salesforce, and hundreds of other services.
- Академия HubSpot: Free courses and certifications teach inbound marketing and the sales process. Reviewers rate this library highly.
- Данные that grows with you: Custom properties and custom objects shape records around your business. Breeze AI now drafts emails and enriches contact data.
Что заметила наша команда
Наш писатель set up a free HubSpot account and imported a contact list. Here is what stood out from that hands-on time:
The walkthrough below covers the same setup on video.
Плюсы и минусы HubSpot
✅ Плюсы
- Бесплатный тарифный план поддерживает один миллион контактов и неограниченное количество пользователей.
- Marketing, sales, and service data sit in one contact record
- Интегрируется с более чем 500 бизнес-приложениями.
- HubSpot Academy makes onboarding easier for new users
❌ Минусы
- Costs climb fast once you mix and match hubs
- The free version has no live support, only email support and articles
- Advanced features carry a steep learning curve
- Customization feels rigid next to developer-focused rivals
Что такое ClickUp?
ClickUp is project management software that keeps work in one workspace.
Teams plan, assign tasks, and track progress without hopping between apps.
A multi-level hierarchy holds Spaces, Folders, Lists, Tasks, and Subtasks.
You can view tasks as a list, kanban board, calendar, or timeline.
Gantt charts map dependencies across complex projects.
Docs, chat, and whiteboards handle team communication inside the same tool.
ClickUp Brain is the built-in AI assistant for summaries and updates.
ClickUp’s features run deep, which is why the interface looks busy.
The free forever plan allows an unlimited number of members.
Our ClickUp review video below walks through the workspace in action.
🏆 Победитель: ClickUp
Tasks, docs, goals, and time tracking in one workspace. The free plan covers unlimited users.
Цены ClickUp
ClickUp plans stay simple. One free tier and three paid plans.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Индивидуальные работники и небольшие команды |
| Без ограничений | 7 долларов США/пользователь/месяц | Growing teams that need unlimited storage |
| Бизнес | 12 долларов США/пользователь/месяц | Команды, нуждающиеся в продвинутом обучении автоматизация and goals |
| Предприятие | Обычай | Крупным компаниям, нуждающимся в единой системе аутентификации. |
Pricing verified July 2026.
Бесплатная пробная версия: A 15-day free trial covers the paid plans. The free tier itself is completely free with no card required.
Гарантия возврата денег: ClickUp offers a 30-day money-back guarantee on every paid plan.
📌 Примечание: Prices are charged per user and drop when billed annually. Upgrades apply to your entire workspace, so every team member moves up together.
⚠️ Предупреждение: The free plan caps custom fields at 100 uses. Guest access, single sign on, live onboarding training, and some other features sit on higher tiers.
Основные преимущества ClickUp
Here is what ClickUp includes that rival tools often charge extra for:
- One workspace for everything: Tasks, docs, calendars, and chat live together. That cuts tool switching and helps teams save time.
- Views for every workflow: List, Board, Calendar, Gantt, and Timeline share the same data. Each person picks the layout they prefer.
- Встроенная функция отслеживания времени: Native timers, manual logging, and workload views support resource management and billable hours.
- Автоматизация without code: Over 100 pre-built rules handle repeat work. Custom rules cover the rest.
- Более 1000 интеграций: Slack, Google Drive, and Zoom connect directly. API access opens the rest of your tech stack.
- Goals and dashboards: Measurable goals link to tasks. Custom dashboards track KPIs, team capacity, and project health.
The next block breaks down those benefits in more detail.
Что заметила наша команда
Our writer built a real content calendar inside ClickUp over several days. Here is what stood out during that setup:
Плюсы и минусы ClickUp
✅ Плюсы
- Free forever plan allows unlimited users
- Paid plans start at $7 per user per month
- Time tracking, goals, and dashboards are built in
- Connects with over 1,000 tools including Google Drive
❌ Минусы
- The interface overwhelms new users at first
- Отчетность Инструменты разбросаны и их трудно найти.
- Time tracking feels clunky compared with dedicated timers
- No phone support, and live chat starts with a bot
Сравнение характеристик
These platforms overlap less than the marketing pages suggest. We lined up ten areas where buyers ask for a direct answer.
| Особенность | HubSpot | ClickUp |
|---|---|---|
| Начальная цена покупки | 15 долларов за место в месяц | 7 долларов США/пользователь/месяц |
| Бесплатный план | ✅ 1M contacts | ✅ Неограниченное количество пользователей |
| Управление контактами | ✅ | ❌ |
| Task & Project Views | ❌ | ✅ Gantt, Kanban, Calendar |
| Email-маркетинг | ✅ | ❌ |
| Учет рабочего времени | ❌ | ✅ |
| ИИ-помощник | ✅ Breeze | ✅ ClickUp Brain |
| Интеграции | 500+ business apps | 1,000+ tools |
| Телефонная поддержка | Paid tiers only | ❌ |
| Лучше всего подходит для | Customer relationships | Управление проектами |
1. Основное назначение платформы
HubSpot: Everything orbits the contact record. Marketing, sales, and service teams share one view of each customer. That design suits companies chasing new customers and repeat revenue.
ClickUp: Everything orbits the task. Work is broken into Spaces, Lists, and Subtasks with owners and a due date. It fits teams shipping deliverables, not teams closing deals.
2. Contact Management vs Task Management
HubSpot: Contact management is the core job here. Records hold emails, calls, notes, and deal stage. Custom properties and custom objects let you model your own data.
ClickUp: Task management is the core job. You create new tasks, assign tasks to a team member, and watch them move across a kanban board.
⚠️ Предупреждение: ClickUp can hold client records in a custom list. It is not a CRM platform, so pipeline reporting stays manual.
3. Искусственный интеллект-помощник
HubSpot: The Breeze AI suite drafts emails and enriches records. It targets repetitive work inside marketing and sales, such as follow-ups and data cleanup.
ClickUp: ClickUp Brain answers questions about your own workspace. It summarizes threads, writes updates, and reports on workloads and time spent.
4. Автоматизация и рабочие процессы
HubSpot: Workflows drive lead nurturing, deal rotation, and internal alerts. Marketing automation is the strongest reason to pay for Marketing Hub.
ClickUp: Over 100 pre-built rules move tasks, change status, and post updates. Custom rules cover the odd cases without any code.
5. Учет рабочего времени и управление ресурсами
HubSpot: There is no native timer for billable hours. Time-based reporting covers deal cycles and email activity instead.
ClickUp: Native timers and manual logging sit on each task. Workload views flag who is overbooked before burnout hits.
⚠️ Предупреждение: Reviewers report that ClickUp’s timers feel cumbersome. Agencies billing by the hour should test the workflow first.
6. Content, Landing Pages, and Website Pages
HubSpot: Marketing tools cover blogs, landing pages, forms, and website pages. Content sits next to the contact data it generates, which is the point of inbound marketing. HubSpot’s marketing side is why most teams upgrade.
ClickUp: Docs support real time editing and nested pages. They plan content well, but they do not publish anything to the web.
7. Sales Pipeline and E-Commerce
HubSpot: The free plan includes one deal pipeline. Quotes, payments, and product libraries support online selling as your sales team scales.
ClickUp: A board can imitate a sales pipeline with status columns. There is no quoting, invoicing, or revenue reporting behind it.
8. Отчетность и аналитика
HubSpot: Custom reports track campaigns, deals, and revenue attribution. Sales leaders get funnel analytics without exporting to a spreadsheet.
ClickUp: Dashboards show sprint burndown, capacity, and project health. Reviewers note the reporting menus are scattered across the app.
9. Templates and Calendar
HubSpot: Templates cover emails, sequences, and landing pages. A guided setup helps new users import data on day one.
ClickUp: Over 1,000 pre-built templates cover common workflows. The calendar layers meetings and deadlines over the same task data.
The calendar view below pulls those templates into a weekly plan.
10. Search, Notes, and Team Communication
HubSpot: универсальный входящие pools live chat, team email, and Facebook Messenger. Every reply is saved on the customer record.
ClickUp: Chat, mentions, and a whiteboard feature keep discussion beside the work. These communication features cut internal email. An AI notetaker captures meetings automatically.
Enterprise search then pulls those notes back out on demand.
11. Ценообразование и стоимость
Давайте сравним эти планы.
| Уровень | HubSpot | ClickUp |
|---|---|---|
| Бесплатно | Бесплатные инструменты: 0 долларов в месяц | Бесплатно: 0 долларов |
| Вход платный | Marketing Hub Starter: $15/seat/month | Безлимитный доступ: 7 долларов США/пользователь/месяц |
| Средний уровень | Starter Customer Platform: $15/seat/month | Бизнес: 12 долларов США/пользователь/месяц |
| Высший уровень | Marketing Hub Professional: $800/seat/month | Предприятие: Индивидуальный заказ |
HubSpot: The entry price looks fair at $15 a seat. Costs jump once you add marketing contacts or move to the professional plan.
ClickUp: The unlimited plan runs $7 per user and the business plan $12. Pricing stays flat as headcount grows, which is easier to forecast.
💡 Полезный совет: Both vendors offer discounts on annual terms. HubSpot requires an annual commitment even when you pick monthly billing.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Бесплатная CRM-система | HubSpot | One million contacts at no cost |
| Управление проектами | ClickUp | Built for tasks and deadlines |
| Самая низкая уплаченная цена | ClickUp | $7 versus $15 per seat |
| Email-маркетинг | HubSpot | Campaigns and landing pages included |
| Отслеживание времени | ClickUp | Native timers on every task |
| Простая в настройке настройка для начинающих. | HubSpot | Guided onboarding and free courses |
💰 Ваш бюджет
A ten-person team pays $70 a month on ClickUp’s unlimited plan. The same team on a HubSpot Starter seat model costs $150.
🔌 Ваш технологический стек
HubSpot connects to 500+ business apps and syncs with Salesforce. ClickUp connects to 1,000+ tools and adds API access on paid tiers.
📈 Your Growth Plan
If business growth depends on new customers, pick the CRM. If it depends on delivery capacity, pick the project management platform.
🎓 Ваш уровень опыта
HubSpot is user friendly on day one but gets dense at the advanced end. ClickUp is dense on day one and gets easier fast.
🆓 Бесплатные пробные версии и демо-версии
ClickUp’s free plan gives smaller teams enough features to judge it properly. Both vendors ship new features often, so test the current build.
🛟 Варианты поддержки
Free HubSpot users get a knowledge base and community, not live help. ClickUp runs 24/7 chat and live training, though no phone support.
Руководство по переключению
Already running one of these? Here is what changes when you move.
🔄 Switching from HubSpot to ClickUp?
✅ Что вы получите:
- Gantt charts, workload views, and native time tracking
- Cheaper seats, plus unlimited storage on the unlimited plan
- Docs, chat, and whiteboards for team communication
❌ Что вы потеряете:
- Email marketing, landing pages, and form capture
- Deal pipeline reporting and revenue attribution
- The universal inbox that logs every customer reply
📋 Как переключиться:
- Export contacts and deals from HubSpot as CSV files
- Create a ClickUp workspace and set user permissions
- Import data into a client list, then rebuild stages as statuses
🔄 Switching from ClickUp to HubSpot?
✅ Что вы получите:
- A real CRM record for every contact and company
- Email marketing, lead nurturing, and email tracking
- HubSpot Academy courses that shorten onboarding
❌ Что вы потеряете:
- Task hierarchy, sprints, and dependency mapping
- Built-in timers and resource planning
- ClickUp University tutorials and template library
📋 Как переключиться:
- Export your ClickUp lists and custom fields to CSV
- Open a free HubSpot account and map fields to properties
- Upload contacts, then rebuild your deal pipeline stages
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and mid-size teams. We did not test enterprise plans, custom contracts, or migration at 500 seats. Sandbox environments, advanced permissions, and single sign on rollouts sit outside our scope. If you run a large company with a dedicated admin, your priorities will differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | ClickUp |
| 🚀 Основные функции | Галстук (разные профессии) |
| ⏱️ Учет рабочего времени | ClickUp |
| 📣 Marketing and Email | HubSpot |
| 👶 Простота использования | HubSpot |
| 🔌 Интеграции | ClickUp |
| 🤖 Искусственный интеллект-помощник | ClickUp |
| 🏆 Общий победитель | ClickUp |
🏆 ПОБЕДИТЕЛЬ: CLICKUP
ClickUp takes 4 of 7 categories and holds the higher 4.3 rating.
Лучше всего подходит для: Agencies juggling multiple projects, product teams running sprints, and smaller businesses that need one place to manage tasks.
The scorecard hides the real answer, so read it carefully. ClickUp wins on price, breadth, and daily project work.
HubSpot wins the moment your problem is customer relationships. Nothing in ClickUp will nurture relationships or send a campaign.
HubSpot CRM reviews on G2 average about 4.4 out of 5, and reviewers give it a high score for ease of use. That reputation is earned, but the cost curve is steep after the free version.
If you must pick one piece of business software today, choose by the work in front of you. Teams that manage projects should start with ClickUp. Teams chasing customers should start with HubSpot’s free CRM.
Plenty of companies end up running both, and that combination costs less than most people expect.
Сравнение большего количества функций HubSpot
Buyers hunting for the лучшая CRM shortlist these names too. Here is how HubSpot lands against those crm tools:
HubSpot побеждает по следующим показателям: Faster setup for a малый бизнес, a free tier that scales to a million contacts, and marketing tools included in the same login.
Salesforce побеждает по следующим параметрам: Deeper customization for developers, stronger enterprise governance, and a partner network built for complex sales processes.
HubSpot против Пайпдрайв
HubSpot побеждает по следующим показателям: Free features for marketing, service tickets alongside deals, and reporting that ties campaigns to revenue.
Pipedrive побеждает в следующих условиях: A cheaper entry seat, a sharper focus on sales pipeline management, and less clutter for a small sales team.
HubSpot против ActiveCampaign
HubSpot побеждает по следующим показателям: A stronger free CRM, content hosting for website pages, and a training library that speeds up new hires.
ActiveCampaign побеждает по следующим показателям: Lower cost per contact, finer email automation branching, and pricing that does not jump between hubs.
HubSpot против Кеап
HubSpot побеждает по следующим показателям: A free entry point, a larger app marketplace, and reporting depth for sales leaders.
Кип побеждает по следующим пунктам: Built-in invoicing, simpler automation for solo operators, and phone-first onboarding help.
The video below runs through more HubSpot alternatives in detail.
Больше информации о ClickUp по сравнению с другими сервисами
Here is how ClickUp lands against the other project management tools on most shortlists:
ClickUp против Asana
ClickUp побеждает по следующим показателям: Native time tracking, a free plan without a member cap, and more views on cheaper tiers.
Asana выигрывает по следующим параметрам: A calmer interface, faster onboarding for non-technical staff, and steadier performance on very large boards.
ClickUp против Monday.com
ClickUp побеждает по следующим показателям: Better value per seat, docs and whiteboards in the base product, and deeper task hierarchy for complex tasks.
Monday.com побеждает в следующих матчах: A gentler learning curve, cleaner visual boards, and smoother handover to non-project staff.
ClickUp против Trello
ClickUp побеждает по следующим показателям: Gantt and workload views, goal tracking, and reporting that Trello handles only through add-ons.
Trello побеждает по следующим параметрам: Instant setup, a board anyone understands in a minute, and lighter load for a single simple project.
ClickUp побеждает по следующим показателям: Real task management with dependencies, built-in timers, and automation rules that fire without setup work.
Понятие побеждает по: Free-form documents, a friendlier wiki structure, and a database model teams can shape however they like.
Часто задаваемые вопросы
Для чего лучше всего подходит HubSpot CRM?
It suits marketing teams and sales teams that want contact management, email marketing, and deal tracking in one place. Small businesses gain the most from the free tier.
Действительно ли HubSpot CRM бесплатна?
Yes. The free tools cost $0 per month and cover a million contacts with unlimited users. Live support and higher sending limits require a paid plan.
Для чего используется ClickUp?
Teams use it to plan work, assign owners, and track deadlines across multiple projects. It also handles docs, goals, and time tracking in the same workspace.
Действительно ли ClickUp бесплатен навсегда?
Yes. ClickUp’s free plan costs nothing and allows unlimited members. Limits apply to custom fields and some advanced features, but tasks stay unlimited.
Какие недостатки у HubSpot?
Paid tiers get expensive fast, essential features sit behind higher plans, and customization is rigid next to Salesforce or Zoho CRM. Advanced tools also take time to learn.
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