⚡ Kort oordeel:
- Prijzen: HubSpot paid plans start at $15/seat/month. ClickUp paid plans start at $7/user/month. Both keep a free plan.
- Het meest geschikt voor: HubSpot suits sales and marketing teams that need customer relationship management. ClickUp suits teams that manage projects and tasks.
- Belangrijkste verschil: HubSpot is een CRM platform with Marketing Hub, Sales Hub, and Service Hub. ClickUp is a project management platform.
- Onze keuze: ClickUp, based on its 4.3 rating and cheaper paid plans for growing teams.
These two tools are not really competitors.
HubSpot tracks people. ClickUp tracks work.
Yet small businesses compare them every day.
Both promise one place to run your business operations.
Both hand you a strong free plan to start with.
This full HubSpot vs ClickUp comparison shows which one your team actually needs.
Overzicht
One of these is CRM software. The other is project management software.
Deze vergelijking omvat de prijs, de belangrijkste functies en het gebruiksgemak.
We reviewed documentation, pricing pages, and public user reviews for both tools.
Onze schrijvers hebben ook daadwerkelijk tijd doorgebracht met het testen van elk platform.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
Aan het eind weet je welke het beste bij jouw team past.
Wat is HubSpot?
HubSpot is a customer relationship management platform built for sales and marketing teams.
HubSpot CRM stores your contact records and tracks every deal in real time.
The company sells connected “hubs” that share one contact database.
HubSpot Marketing Hub handles inbound marketing, email marketing, and landing pages.
Sales Hub covers sales pipeline management, email tracking, and quotes.
Service Hub adds tickets, live chat, and customer success workflows.
That hub exists to protect the customer experience after the sale.
HubSpot’s free CRM supports one million contacts and unlimited users.
That free version is why most small businesses try it first.
HubSpot
A free CRM that holds one million contacts. Add Marketing Hub or Sales Hub when your team grows.
HubSpot-prijzen
Here is what HubSpot offers across its plans in 2026.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Gratis tools | $0/maand | Contact management and basic email marketing |
| Marketing Hub Starter | $15 per stoel per maand | Small teams running first campaigns |
| Startersklantenplatform | $15 per stoel per maand | Sales, marketing, and support in one starter plan |
| Marketing Hub Professional | $800 per stoel per maand | Larger marketing teams needing custom reports |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: The free tools never expire. Paid tiers offer trials on request, so no card is needed to start.
Geld-terug-garantie: HubSpot does not publish a blanket refund window. Annual contracts run to term.
📌 Opmerking: The Starter plan includes 1,000 marketing contacts. Each extra thousand adds $50 per month. Paid plans are billed annually even on monthly billing.
⚠️ Pricing conflict: Third-party sources list a Professional plan at $1,080/month and enterprise plans at $4,000/month. Our database records Marketing Hub Professional at $800/seat/month, and we use that figure here. Check the quote HubSpot sends your company before you sign.
Belangrijkste voordelen van HubSpot
Here is what makes HubSpot’s CRM worth a look:
- A real free CRM: The free plan holds one million contacts with unlimited users. It also includes one deal pipeline for one team.
- Marketing tools included free: Free features cover email marketing, landing pages, forms, and website pages. Email tracking is capped by daily limits.
- Universal inbox: Live chat, chatbots, team email, and Facebook Messenger land in one shared view. Your support team replies without switching apps.
- 500+ business apps: HubSpot connects to Google Workspace, Microsoft 365, Salesforce, and hundreds of other services.
- HubSpot Academy: Free courses and certifications teach inbound marketing and the sales process. Reviewers rate this library highly.
- Gegevens that grows with you: Custom properties and custom objects shape records around your business. Breeze AI now drafts emails and enriches contact data.
Wat ons team opmerkte
Ons schrijver set up a free HubSpot account and imported a contact list. Here is what stood out from that hands-on time:
The walkthrough below covers the same setup on video.
Voordelen en nadelen van HubSpot
✅ Voordelen
- Het gratis abonnement ondersteunt één miljoen contacten en een onbeperkt aantal gebruikers.
- Marketing, sales, and service data sit in one contact record
- Integreert met meer dan 500 zakelijke apps.
- HubSpot Academy makes onboarding easier for new users
❌ Nadelen
- Costs climb fast once you mix and match hubs
- The free version has no live support, only email support and articles
- Advanced features carry a steep learning curve
- Customization feels rigid next to developer-focused rivals
Wat is ClickUp?
ClickUp is project management software that keeps work in one workspace.
Teams plan, assign tasks, and track progress without hopping between apps.
A multi-level hierarchy holds Spaces, Folders, Lists, Tasks, and Subtasks.
You can view tasks as a list, kanban board, calendar, or timeline.
Gantt charts map dependencies across complex projects.
Docs, chat, and whiteboards handle team communication inside the same tool.
ClickUp Brain is the built-in AI assistant for summaries and updates.
ClickUp’s features run deep, which is why the interface looks busy.
The free forever plan allows an unlimited number of members.
Our ClickUp review video below walks through the workspace in action.
🏆 Winnaar: ClickUp
Tasks, docs, goals, and time tracking in one workspace. The free plan covers unlimited users.
ClickUp-prijzen
ClickUp plans stay simple. One free tier and three paid plans.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Vrij | $0 | Solowerkers en kleinere teams |
| Onbeperkt | $7 per gebruiker per maand | Growing teams that need unlimited storage |
| Bedrijf | $12 per gebruiker per maand | Teams die geavanceerde ondersteuning nodig hebben automatisering and goals |
| Onderneming | Aangepast | Grote bedrijven die single sign-on nodig hebben. |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: A 15-day free trial covers the paid plans. The free tier itself is completely free with no card required.
Geld-terug-garantie: ClickUp offers a 30-day money-back guarantee on every paid plan.
📌 Opmerking: Prices are charged per user and drop when billed annually. Upgrades apply to your entire workspace, so every team member moves up together.
⚠️ Waarschuwing: The free plan caps custom fields at 100 uses. Guest access, single sign on, live onboarding training, and some other features sit on higher tiers.
Belangrijkste voordelen van ClickUp
Here is what ClickUp includes that rival tools often charge extra for:
- One workspace for everything: Tasks, docs, calendars, and chat live together. That cuts tool switching and helps teams save time.
- Views for every workflow: List, Board, Calendar, Gantt, and Timeline share the same data. Each person picks the layout they prefer.
- Ingebouwde tijdregistratie: Native timers, manual logging, and workload views support resource management and billable hours.
- Automatisering without code: Over 100 pre-built rules handle repeat work. Custom rules cover the rest.
- Meer dan 1000 integraties: Slack, Google Drive, and Zoom connect directly. API access opens the rest of your tech stack.
- Goals and dashboards: Measurable goals link to tasks. Custom dashboards track KPIs, team capacity, and project health.
The next block breaks down those benefits in more detail.
Wat ons team opmerkte
Our writer built a real content calendar inside ClickUp over several days. Here is what stood out during that setup:
Voordelen en nadelen van ClickUp
✅ Voordelen
- Free forever plan allows unlimited users
- Paid plans start at $7 per user per month
- Time tracking, goals, and dashboards are built in
- Connects with over 1,000 tools including Google Drive
❌ Nadelen
- The interface overwhelms new users at first
- Rapportage Gereedschap is verspreid en moeilijk te vinden.
- Time tracking feels clunky compared with dedicated timers
- No phone support, and live chat starts with a bot
Functievergelijking
These platforms overlap less than the marketing pages suggest. We lined up ten areas where buyers ask for a direct answer.
| Functie | HubSpot | ClickUp |
|---|---|---|
| Beginprijs | $15 per stoel per maand | $7 per gebruiker per maand |
| Gratis plan | ✅ 1M contacts | ✅ Onbeperkt aantal gebruikers |
| Contactbeheer | ✅ | ❌ |
| Task & Project Views | ❌ | ✅ Gantt, Kanban, Calendar |
| E-mailmarketing | ✅ | ❌ |
| Tijdregistratie | ❌ | ✅ |
| AI-assistent | ✅ Breeze | ✅ ClickUp Brain |
| Integraties | 500+ business apps | 1,000+ tools |
| Telefonische ondersteuning | Paid tiers only | ❌ |
| Het beste voor | Customer relationships | Projectmanagement |
1. Kerndoel van het platform
HubSpot: Everything orbits the contact record. Marketing, sales, and service teams share one view of each customer. That design suits companies chasing new customers and repeat revenue.
Klik omhoog: Everything orbits the task. Work is broken into Spaces, Lists, and Subtasks with owners and a due date. It fits teams shipping deliverables, not teams closing deals.
2. Contact Management vs Task Management
HubSpot: Contact management is the core job here. Records hold emails, calls, notes, and deal stage. Custom properties and custom objects let you model your own data.
Klik omhoog: Task management is the core job. You create new tasks, assign tasks to a team member, and watch them move across a kanban board.
⚠️ Waarschuwing: ClickUp can hold client records in a custom list. It is not a CRM platform, so pipeline reporting stays manual.
3. AI-assistent
HubSpot: The Breeze AI suite drafts emails and enriches records. It targets repetitive work inside marketing and sales, such as follow-ups and data cleanup.
Klik omhoog: ClickUp Brain answers questions about your own workspace. It summarizes threads, writes updates, and reports on workloads and time spent.
4. Automatisering en workflows
HubSpot: Workflows drive lead nurturing, deal rotation, and internal alerts. Marketing automation is the strongest reason to pay for Marketing Hub.
Klik omhoog: Over 100 pre-built rules move tasks, change status, and post updates. Custom rules cover the odd cases without any code.
5. Tijdregistratie en resourcebeheer
HubSpot: There is no native timer for billable hours. Time-based reporting covers deal cycles and email activity instead.
Klik omhoog: Native timers and manual logging sit on each task. Workload views flag who is overbooked before burnout hits.
⚠️ Waarschuwing: Reviewers report that ClickUp’s timers feel cumbersome. Agencies billing by the hour should test the workflow first.
6. Content, Landing Pages, and Website Pages
HubSpot: Marketing tools cover blogs, landing pages, forms, and website pages. Content sits next to the contact data it generates, which is the point of inbound marketing. HubSpot’s marketing side is why most teams upgrade.
Klik omhoog: Docs support real time editing and nested pages. They plan content well, but they do not publish anything to the web.
7. Sales Pipeline and E-Commerce
HubSpot: The free plan includes one deal pipeline. Quotes, payments, and product libraries support online selling as your sales team scales.
Klik omhoog: A board can imitate a sales pipeline with status columns. There is no quoting, invoicing, or revenue reporting behind it.
8. Rapportage en analyses
HubSpot: Custom reports track campaigns, deals, and revenue attribution. Sales leaders get funnel analytics without exporting to a spreadsheet.
Klik omhoog: Dashboards show sprint burndown, capacity, and project health. Reviewers note the reporting menus are scattered across the app.
9. Templates and Calendar
HubSpot: Templates cover emails, sequences, and landing pages. A guided setup helps new users import data on day one.
Klik omhoog: Over 1,000 pre-built templates cover common workflows. The calendar layers meetings and deadlines over the same task data.
The calendar view below pulls those templates into a weekly plan.
10. Search, Notes, and Team Communication
HubSpot: Het universele inbox pools live chat, team email, and Facebook Messenger. Every reply is saved on the customer record.
Klik omhoog: Chat, mentions, and a whiteboard feature keep discussion beside the work. These communication features cut internal email. An AI notetaker captures meetings automatically.
Enterprise search then pulls those notes back out on demand.
11. Prijsbepaling en kosten
Laten we de plannen eens naast elkaar vergelijken.
| Laag | HubSpot | ClickUp |
|---|---|---|
| Vrij | Gratis tools: $0/maand | Gratis: $0 |
| Toegang betaald | Marketing Hub Starter: $15/seat/month | Onbeperkt: $7 per gebruiker per maand |
| Middenklasse | Starter Customer Platform: $15/seat/month | Zakelijk: $12 per gebruiker per maand |
| Topklasse | Marketing Hub Professional: $800/seat/month | Zakelijk: Aangepast |
HubSpot: The entry price looks fair at $15 a seat. Costs jump once you add marketing contacts or move to the professional plan.
Klik omhoog: The unlimited plan runs $7 per user and the business plan $12. Pricing stays flat as headcount grows, which is easier to forecast.
💡 Pro-tip: Both vendors offer discounts on annual terms. HubSpot requires an annual commitment even when you pick monthly billing.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Een gratis CRM | HubSpot | One million contacts at no cost |
| Om projecten te beheren | ClickUp | Built for tasks and deadlines |
| Laagst betaalde prijs | ClickUp | $7 versus $15 per seat |
| E-mailmarketing | HubSpot | Campaigns and landing pages included |
| Tijdregistratie | ClickUp | Native timers on every task |
| Beginnersvriendelijke installatie | HubSpot | Guided onboarding and free courses |
💰 Jouw budget
A ten-person team pays $70 a month on ClickUp’s unlimited plan. The same team on a HubSpot Starter seat model costs $150.
🔌 Jouw technologie-stack
HubSpot connects to 500+ business apps and syncs with Salesforce. ClickUp connects to 1,000+ tools and adds API access on paid tiers.
📈 Your Growth Plan
If business growth depends on new customers, pick the CRM. If it depends on delivery capacity, pick the project management platform.
🎓 Jouw ervaringsniveau
HubSpot is user friendly on day one but gets dense at the advanced end. ClickUp is dense on day one and gets easier fast.
🆓 Gratis proefversies en demo's
ClickUp’s free plan gives smaller teams enough features to judge it properly. Both vendors ship new features often, so test the current build.
🛟 Ondersteuningsopties
Free HubSpot users get a knowledge base and community, not live help. ClickUp runs 24/7 chat and live training, though no phone support.
Overstaphandleiding
Already running one of these? Here is what changes when you move.
🔄 Switching from HubSpot to ClickUp?
✅ Wat je eraan hebt:
- Gantt charts, workload views, and native time tracking
- Cheaper seats, plus unlimited storage on the unlimited plan
- Docs, chat, and whiteboards for team communication
❌ Wat je verliest:
- Email marketing, landing pages, and form capture
- Deal pipeline reporting and revenue attribution
- The universal inbox that logs every customer reply
📋 Zo schakel je over:
- Export contacts and deals from HubSpot as CSV files
- Create a ClickUp workspace and set user permissions
- Import data into a client list, then rebuild stages as statuses
🔄 Switching from ClickUp to HubSpot?
✅ Wat je eraan hebt:
- A real CRM record for every contact and company
- Email marketing, lead nurturing, and email tracking
- HubSpot Academy courses that shorten onboarding
❌ Wat je verliest:
- Task hierarchy, sprints, and dependency mapping
- Built-in timers and resource planning
- ClickUp University tutorials and template library
📋 Zo schakel je over:
- Export your ClickUp lists and custom fields to CSV
- Open a free HubSpot account and map fields to properties
- Upload contacts, then rebuild your deal pipeline stages
Wat onze recensie niet behandelde
This comparison focused on small businesses and mid-size teams. We did not test enterprise plans, custom contracts, or migration at 500 seats. Sandbox environments, advanced permissions, and single sign on rollouts sit outside our scope. If you run a large company with a dedicated admin, your priorities will differ from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | ClickUp |
| 🚀 Kernfuncties | Gelijkspel (verschillende banen) |
| ⏱️ Tijdregistratie | ClickUp |
| 📣 Marketing and Email | HubSpot |
| 👶 Gebruiksgemak | HubSpot |
| 🔌 Integraties | ClickUp |
| 🤖 AI-assistent | ClickUp |
| 🏆 Algemene winnaar | ClickUp |
🏆 WINNAAR: CLICKUP
ClickUp takes 4 of 7 categories and holds the higher 4.3 rating.
Het meest geschikt voor: Agencies juggling multiple projects, product teams running sprints, and smaller businesses that need one place to manage tasks.
The scorecard hides the real answer, so read it carefully. ClickUp wins on price, breadth, and daily project work.
HubSpot wins the moment your problem is customer relationships. Nothing in ClickUp will nurture relationships or send a campaign.
HubSpot CRM reviews on G2 average about 4.4 out of 5, and reviewers give it a high score for ease of use. That reputation is earned, but the cost curve is steep after the free version.
If you must pick one piece of business software today, choose by the work in front of you. Teams that manage projects should start with ClickUp. Teams chasing customers should start with HubSpot’s free CRM.
Plenty of companies end up running both, and that combination costs less than most people expect.
Meer over HubSpot vergeleken
Buyers hunting for the beste CRM shortlist these names too. Here is how HubSpot lands against those crm tools:
HubSpot wint op de volgende punten: Faster setup for a kleine onderneming, a free tier that scales to a million contacts, and marketing tools included in the same login.
Salesforce wint op de volgende punten: Deeper customization for developers, stronger enterprise governance, and a partner network built for complex sales processes.
HubSpot versus Pijpleiding
HubSpot wint op de volgende punten: Free features for marketing, service tickets alongside deals, and reporting that ties campaigns to revenue.
Pipedrive wint op: A cheaper entry seat, a sharper focus on sales pipeline management, and less clutter for a small sales team.
HubSpot versus ActiveCampaign
HubSpot wint op de volgende punten: A stronger free CRM, content hosting for website pages, and a training library that speeds up new hires.
ActiveCampaign wint op de volgende punten: Lower cost per contact, finer email automation branching, and pricing that does not jump between hubs.
HubSpot versus Keap
HubSpot wint op de volgende punten: A free entry point, a larger app marketplace, and reporting depth for sales leaders.
Keap wint dankzij: Built-in invoicing, simpler automation for solo operators, and phone-first onboarding help.
The video below runs through more HubSpot alternatives in detail.
Meer over ClickUp vergeleken
Here is how ClickUp lands against the other project management tools on most shortlists:
ClickUp versus Asana
ClickUp wint op: Native time tracking, a free plan without a member cap, and more views on cheaper tiers.
Asana wint op: A calmer interface, faster onboarding for non-technical staff, and steadier performance on very large boards.
ClickUp versus Monday.com
ClickUp wint op: Better value per seat, docs and whiteboards in the base product, and deeper task hierarchy for complex tasks.
Monday.com wint op: A gentler learning curve, cleaner visual boards, and smoother handover to non-project staff.
ClickUp versus Trello
ClickUp wint op: Gantt and workload views, goal tracking, and reporting that Trello handles only through add-ons.
Trello wint op de volgende punten: Instant setup, a board anyone understands in a minute, and lighter load for a single simple project.
ClickUp wint op: Real task management with dependencies, built-in timers, and automation rules that fire without setup work.
Begrip wint op: Free-form documents, a friendlier wiki structure, and a database model teams can shape however they like.
Veelgestelde vragen
Waarvoor is HubSpot CRM het meest geschikt?
It suits marketing teams and sales teams that want contact management, email marketing, and deal tracking in one place. Small businesses gain the most from the free tier.
Is HubSpot CRM echt gratis?
Yes. The free tools cost $0 per month and cover a million contacts with unlimited users. Live support and higher sending limits require a paid plan.
Waarvoor wordt ClickUp gebruikt?
Teams use it to plan work, assign owners, and track deadlines across multiple projects. It also handles docs, goals, and time tracking in the same workspace.
Is ClickUp echt voor altijd gratis?
Yes. ClickUp’s free plan costs nothing and allows unlimited members. Limits apply to custom fields and some advanced features, but tasks stay unlimited.
Wat zijn de nadelen van HubSpot?
Paid tiers get expensive fast, essential features sit behind higher plans, and customization is rigid next to Salesforce or Zoho CRM. Advanced tools also take time to learn.
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