Как использовать Nutshell CRM: руководство для начинающих в 2025 году

Imagine your sales team as a group of people sitting around a table, trying to solve a puzzle.

Each piece is a bit of information about your customers.

Вкратце CRM is like the picture on the puzzle box – it helps you see the whole picture and put all the pieces together.

With Nutshell, you can keep track of your customers from their first contact to closing the deal.

This guide will show you how to use Nutshell CRM, even if this is your first time using a CRM.

Вкратце

Stop letting leads slip through the cracks! Nutshell’s CRM and email marketing platform help you build stronger relationships and close more deals.

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Getting Started with Nutshell CRM

Okay, so you’re ready to give Nutshell a try?

Awesome! Let’s walk through setting up your account and getting familiar with what you see when you first log in.

Регистрация очень проста.

First things first, head over to Nutshell’s website.

You’ll see a big button that says “Start Free Trial.”

Click it! They have a free trial, so you can test it out before you decide to pay for it.

It’s like trying a sample at the grocery store before buying the whole chips bag.

Next, you’ll create an account.

This is just like creating an account for any website. You’ll need to enter your email address and create a password.

Nutshell might also ask you a few questions about your бизнес, like how many people work there and what kind of business it is.

This helps them customize your experience.

Welcome to Your Dashboard!

Once you’re all signed up, you’ll land on your Nutshell dashboard.

Think of this as your home base. It’s where you’ll see everything related to your sales.

Here’s a quick tour of what you’ll see:

• Контакты: This is where you’ll keep track of all the people you do business with. You can see their names, phone numbers, email addresses, and even their company’s logo on a white background (if you have it).
• Companies: This section lists all the companies you work with. You can see their address, website, and any notes you’ve made about them.
• Leads: These are potential customers who have yet to make a purchase. Nutshell helps you track them and move them towards a sale.
• Воронка продаж: This is a visual representation of your sales process. Imagine it like a table with a light shining on different sections. Each section represents a stage in your sales process, like “Contacted,” “Demo Scheduled,” and “Deal Won.” You can see where each of your leads is in the process.

Don’t worry if it seems like a lot to take in first! You’ll get the hang of it quickly.

Just click around and explore. You can’t break anything!

Nutshell also has some helpful resources to get you started, like video tutorials and a knowledge base. It’s like having a cheat sheet for your sales process.

Ready to dive deeper? Let’s move on to importing your contacts.

Importing and Managing Your Contacts

Think of your contacts as people you need to keep track of.

You wouldn’t want to forget someone’s name or lose their phone number, right?

That’s where Nutshell comes in handy. It helps you keep all your contact information organized and in one place.

Why Bother Importing?

Imagine trying to find a friend’s phone number if you had it written down on different scraps of paper scattered all over your room.

It would be a mess! That’s what it’s like trying to manage your contacts without a CRM.

Nutshell lets you store everything in one central location. On a white background, you can see all your contacts’ details, like their name, email address, phone number, and even their company’s logo.

This makes it super easy to find the information you need when you need it.

Getting Your Contacts into Nutshell

There are a few different ways to get your contacts into Nutshell. It’s like choosing your favorite way to get to школа – walking, riding your bike, or taking the bus. Here are your options:

• Ввод вручную: This is like writing down each contact’s information individually. It’s OK if you only have a few contacts, but it can take a while if you have a lot.
• Spreadsheet Import: If you have your contacts in a spreadsheet (like an Excel file), you can import them all simultaneously. It’s like copying and pasting a whole bunch of information simultaneously.
• Connecting to Other Apps: Nutshell can connect to other apps you use, like Gmail or Outlook. This means you can import your contacts directly from those apps. It’s like having a magic bridge that transfers your contacts for you.

Nutshell has easy-to-follow instructions for each method. They even have helpful videos to walk you through it.

Как упорядочить ваши контакты

Once you have your contacts in Nutshell, you can start organizing them. This is like tidying up your room so you can find things quickly.

• Tags and Segments: You can use tags to label your contacts with keywords like “customer,” “lead,” or “VIP.” It’s like putting different colored stickers on your stuff to help you categorize it. Segments are like creating groups of contacts based on specific criteria, like their location or industry.
• Пользовательские поля: You can also create custom fields to store extra information about your contacts. For example, you could add a field for their birthday or favorite sports team. It’s like adding extra drawers to your dresser to hold more stuff.

By using tags, segments, and custom fields, you can keep your contacts organized and easy to manage.

It’s like having a superpower that lets you find any contact in seconds!

Mastering Your Sales Pipeline

Okay, now let’s talk about your sales pipeline.

What is it? Imagine a board game where you move your game piece from the starting point to the finish line. Your sales pipeline is like that.

It shows the different steps a potential customer goes through before they buy something from you.

Understanding the Journey

Think of it like this: someone visits your website and fills out a form to learn more about your product.

That person is now a “lead.”

They’re at the beginning of your sales pipeline. As you talk to them, learn about their needs, and show them how your product can help, they move through different stages in the pipeline.

You could give them a demo, send them a proposal, and finally, they make a purchase! They’ve reached the finish line and are now a happy customer.

Сделайте это своим собственным

The cool thing about Nutshell is that you can customize your sales pipeline to match how your business works.

It’s like choosing your own adventure!

You can add or remove steps, change their names, and even decide how likely someone is to buy at each stage.

Например, ваш конвейер может включать такие этапы, как:

• Связались: You’ve reached out to the lead for the first time.
• Demo Scheduled: You’ve scheduled a time to show them your product.
• Предложение отправлено: You’ve sent them a proposal with pricing.
• Переговоры: You’re discussing the details of the deal.
• Deal Won!: They’ve decided to buy from you!

Moving Things Along

Nutshell makes it easy to move leads through your pipeline.

You can simply drag and drop them from one stage to the next. It’s like moving your game piece on a board game.

You can also keep track of all your interactions with each lead. Did you have a phone call? Send an email?

Meet with them in person? You can log all of this in Nutshell.

It’s like keeping a journal of your sales conversations.

And to help you stay on top of things, you can set reminders and tasks.

This is like having a little helper who reminds you to follow up with a lead or send a proposal.

Tracking Your Wins

Nutshell also has some awesome tools to help you track your progress.

You can see how many deals you’ve won, how much money you’ve made, and where your best leads are coming from.

It’s like having a scoreboard for your sales team.

You can even create custom reports and dashboards to see the information that’s most important to you.

It’s like building your own control panel for your sales process.

By mastering your sales pipeline in Nutshell, you can close more deals and grow your business. It’s like having a secret weapon that helps you win every time!

Leveraging Nutshell’s Key Features

Alright, now that you know the basics, let’s explore some of the cool things Nutshell can do.

It’s like discovering your smartphone has a bunch of apps you didn’t even know about!

Email Power-Up

Remember how we talked about logging your emails with contacts?

Well, Nutshell takes it a step further. You can actually connect your email account (like Gmail or Outlook) to Nutshell.

This means you can send and receive emails without ever leaving Nutshell!

It’s like having your email inbox right inside the CRM.

But that’s not all. Nutshell can also track whether your emails are opened and if anyone clicks on any links.

It’s like having a secret spy who tells you if your emails are being read.

This can help you see which emails are working and which ones need some improvement.

Automation Station

Imagine if you could automate some of your sales tasks, like sending follow-up emails or assigning leads to different salespeople.

That’s what Nutshell’s автоматизация features can do! It’s like having a robot helper who takes care of the repetitive stuff for you.

For example, you can set up automated email sequences.

This means that when a new lead enters your pipeline, Nutshell can automatically send them a series of emails over time.

It’s like having a personal assistant who sends out emails for you while you focus on other things.

Reports and Insights

Nutshell can also generate reports that show you how your sales are doing.

It’s like getting a report card for your sales team.

You can see things like how many deals you’ve won, where your leads are coming from, and which salespeople are performing the best.

You can even create custom dashboards that show you the information that’s most important to you.

It’s like building your own personal scoreboard for your sales team.

Nutshell on the Go

Need to access your CRM while you’re on the move?

No problem! Nutshell has a mobile app that lets you do everything you can do on the desktop version.

It’s like having your CRM in your pocket!

You can view your contacts, update information, log activities, and even add new leads all from your phone. This is perfect for salespeople who are always on the go.

Работа в команде помогает воплотить мечту в реальность.

Nutshell is designed to help teams work together.

You can share information, collaborate on deals, and track each other’s progress.

It’s like having a virtual office where everyone can work together seamlessly.

You can even use Nutshell to communicate with your team members. It’s like having a built-in chat system for your sales team.

Learning from the Best

Nutshell has a wealth of resources to help you learn and grow.

They have a knowledge base full of helpful articles, video tutorials, and even a blog with tips and advice from experts like Andy Fowler.

It’s like having a whole library of sales wisdom at your fingertips.

If you ever need help, their customer support team is always there to assist you. They’re friendly, helpful, and willing to go the extra mile.

It’s like having a personal tutor who’s always available to answer your questions.

By taking advantage of all these features, you can use Nutshell to its full potential and achieve amazing results.

It’s like having a superpower that helps you sell more and grow your business!

Tips and Best Practices for Using Nutshell CRM

Okay, you’ve learned a lot about Nutshell!

Now, let’s talk about some simple things to make sure you’re using it the best way possible.

Think of it like learning some extra tricks to become a Nutshell pro!

Keep it Clean, Keep it Current

Imagine your Nutshell CRM like your bedroom.

If it’s messy, it’s hard to find things, right?

It’s the same with your CRM. Make sure you’re entering information correctly and keeping things tidy.

Update contact details when they change, like if someone moves or gets a new phone number.

This helps you avoid confusion and ensures you have the correct information.

Check Your Pipeline Regularly

Remember that sales pipeline?

Check it regularly, like checking your email входящие. Make sure your leads are moving through the stages, and you’re following up at the right time.

If a lead seems stuck, it might need some extra attention.

Работа в команде помогает воплотить мечту в реальность.

Nutshell is excellent for teamwork.

Share information with your teammates, like notes from conversations with leads.

Это помогает всем оставаться в курсе событий.

You can also use Nutshell to assign tasks to different team members, ensuring everyone knows their responsibilities.

Nutshell’s Got Your Back

Remember, Nutshell has tons of resources to help you.

Their website has helpful articles and videos, and their customer support team is always happy to answer questions.

So, don’t be afraid to ask for help!

Following these simple tips ensures you’re using Nutshell effectively and getting the most out of this powerful tool.

It’s like having the right tools for the job – you can build a successful sales process and grow your business!

Альтернативы Nutshell CRM

Вот несколько из них. Альтернативы CRM в кратком изложении с кратким обзором каждого пункта:

• GoHighLevel: Универсальная маркетинговая и сбытовая платформа, разработанная для агентств и предприятий, предлагающая комплексные инструменты, включая конструкторы воронок продаж, email-маркетинг, автоматизацию SMS-рассылок и управление клиентами.
• Pipedrive: CRM-система, ориентированная на продажи, известная своими интуитивно понятными визуальными воронками продаж, помогающая командам эффективно управлять сделками и отслеживать прогресс.
• Кеап: Компания специализируется на автоматизации процессов для малого бизнеса, объединяя функции CRM с email-маркетингом и управлением воронкой продаж.
• ActiveCampaign: Платформа автоматизации взаимодействия с клиентами, которая объединяет функции маркетинга, продаж и электронной коммерции, позволяя осуществлять персонализированную коммуникацию и автоматизировать рабочие процессы.
• HubSpot: Широко известная платформа, предлагающая набор «центров» для продаж, маркетинга, обслуживания клиентов, управления контентом и операционной деятельности, идеально подходящая для компаний, стремящихся к интегрированным решениям.
• ClickFunnels: В первую очередь, это воронка продаж и целевая страница. строительс некоторыми возможностями сбора лидов и базовыми функциями email-маркетинга, с упором на онлайн-кампании, ориентированные на конверсию.
• Народ: Простая, интегрированная и проактивная CRM-система с такими функциями, как воронка продаж, email-кампании, управление контактами и автоматизация рабочих процессов.
• Немедленно: Эта компания специализируется на поиске потенциальных клиентов и рассылке холодных писем, предлагая услуги по управлению взаимоотношениями с клиентами, отслеживанию потенциальных клиентов и автоматизации процессов продаж.
• ClickUp: Универсальная платформа для управления рабочими процессами, которую можно настроить под функционирование в качестве CRM-системы, предлагающая такие функции, как управление контактами, просмотр воронки продаж, интеграция с электронной почтой и настраиваемые панели мониторинга.
• CRM в понедельник: Высоко настраиваемая платформа, структурированная как электронная таблица, позволяет осуществлять полный цикл управления потенциальными клиентами, прогнозирование продаж, синхронизацию электронной почты и отслеживание активности.
• Капсула CRM: Ориентированная на рост CRM-система, разработанная для простоты использования, помогает компаниям управлять контактами, отслеживать сделки и поддерживать отношения с клиентами благодаря таким функциям, как несколько воронок продаж и управление задачами.
• Insightly: CRM-система, подходящая для малых и средних предприятий, предлагающая управление контактами и проектами, автоматизацию рабочих процессов и надежную систему. отчетностьа также удобный для пользователя интерфейс.
• Freshsales CRM: Экономически выгодное решение, предлагающее широкий функционал для отделов продаж, включая коммуникацию с потенциальными клиентами, инструменты повышения конверсии, оценку потенциальных клиентов на основе ИИ и широкие возможности интеграции.
• Salesforce: Надежная, ведущая в отрасли CRM-платформа, предлагающая широкий спектр функций для продаж, маркетинга и обслуживания, известная своей высокой степенью настраиваемости и масштабируемостью для крупных предприятий.
• Zendesk: В первую очередь это платформа для обслуживания и поддержки клиентов, которая также предлагает мощные возможности CRM, обеспечивая комплексное управление взаимодействием с клиентами и аналитику.

Заключение

So, you’ve learned the basics of using Nutshell CRM!

We covered everything from setting up your account and importing contacts to managing your sales pipeline and using cool features like email integration and automation.

Nutshell is like having a superpower for your sales process, helping you stay organized and close more deals.

It’s like having a trusty sidekick who helps you navigate the sales world.

Now it’s your turn! Explore Nutshell, try out the features, and see how it can help you grow your business.

Don’t be afraid to experiment and make it your own.

If you need help, Nutshell has tons of resources and a friendly support team ready to help.

Ready to take Nutshell for a spin? Head over to their website and start your free trial today!

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