⚡ Краткий вывод:
- Цены: Copper CRM starts at $9/seat/month. Instantly starts at $30/month with Growth.
- Лучше всего подходит для: Copper CRM suits Google Workspace teams managing customer relationships. Instantly suits cold outreach campaigns at volume.
- Ключевое отличие: Copper lives inside your Gmail inbox. Instantly runs unlimited email accounts with inbox rotation.
- Наш выбор: Instantly (4.3) edges out Copper CRM (3.5) on rating and raw outbound power.
These two tools are not really fighting over the same buyer.
Copper CRM is a sales CRM built to live inside Google Workspace.
Instantly is a cold email machine with a CRM feature bolted on.
One helps you nurture clients you already know.
The other helps you find people who have never слышал of you.
Picking wrong costs you months of wasted setup.
Обзор
This Copper CRM vs Instantly comparison covers pricing, key features, and day-to-day fit.
We look at contact management, lead management, and отчетность on both sides.
Our writers spent hands-on time with each tool.
Those notes appear in the “What Our Team Noticed” blocks below.
Pricing figures come straight from each vendor’s plan page.
Что такое Copper CRM?
Copper CRM is customer relationship management software built only for Google Workspace.
It launched in 2012 as a Gmail extension that killed manual data entry.
It has since grown into a full sales CRM for Google products.
A Chrome extension puts records right inside your Gmail inbox.
Компания Copper заявляет о наличии более 30 000 клиентов в сфере CRM по всему миру, включая саму компанию Google.
The walkthrough below shows how the interface behaves in daily use.
Медный CRM
Manage contacts and deals without leaving Gmail. Copper’s integration syncs email, meetings, and contact data automatically.
Ценообразование CRM на медь
Copper CRM pricing runs across four seat-based tiers.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 9 долларов за место в месяц | Organizing contacts only |
| Базовый | 23 доллара за место в месяц | Малый бизнес отделы продаж |
| Профессиональный | 59 долларов за место в месяц | Рабочий процесс автоматизация и отчетность |
| Бизнес | 99 долларов за место в месяц | Email sequence and website tracking |
Pricing verified August 2026.
Бесплатная пробная версия: 14 days, no charge upfront. There is no permanent free plan.
Гарантия возврата денег: Copper does not advertise a refund window. Cancel before renewal instead.
📌 Примечание: The Basic plan holds up to 2,500 contacts. The Professional plan lifts that to 15,000 imported contacts.
⚠️ Предупреждение: The rates above are annual-billing rates. Paid monthly, Copper’s own documentation lists Basic at $29, Professional at $69, and Business at $134 per seat. Check the vendor page before you buy.
Основные преимущества Copper CRM
Here is what makes Copper worth a look:
- Интеграция с Google Workspace: Copper is the only CRM made for Google Workspace (formerly G Suite). It reaches Gmail and Google Calendar, plus Google Docs, Google Sheets, and Google Drive.
- Ввод данных вручную не требуется: Records fill themselves from your Gmail messages. You can create tasks directly from Gmail and Google Calendar.
- Визуальные конвейеры обработки данных: Create pipelines for each sales process and track deal stages. Teams running multiple pipelines can split new business from renewals.
- Автоматизация рабочих процессов: Copper can automate tasks and repetitive tasks that eat sales reps’ mornings. Lead scoring and activity tracking come along with it.
- Пользовательские отчеты: Build your own sales reports from Copper data with customizable fields. Reports cover pipeline value and win rates.
- Friendly API: Copper’s API is powerful and easy to work with. Building links to other tools takes less developer time than with HubSpot.
- Безопасность Basics: Data encryption, two-factor authentication, and compliance with Google’s security standards are all included.
Что заметила наша команда
Наш писатель set up a Copper trial and ran a small pipeline through it for several days. Here is what stood out from that hands-on time:
Плюсы и минусы Copper CRM
✅ Плюсы
- Google Workspace integration that no other CRM matches
- Quick onboarding for anyone already using Google products
- Automated emails send from your own Gmail account
- Прозрачное ценообразование без скрытых затрат на индивидуальную настройку.
❌ Минусы
- Pricing climbs steeply at each tier for small teams
- The Starter plan has limited features and no pipelines
- Contact management glitches have made contact data disappear
- Marketing tools are clunky and run through Outfunnel
Что такое «мгновенно»?
Instantly is sales software built for high-volume outbound work.
It centers on cold email sent from many mailboxes at once.
You connect multiple email accounts, warm them, then rotate sends between them.
A built-in lead finder supplies the names you email.
Instantly CRM sits on top of that engine to manage leads and deals.
The review below walks through the campaign строитель and the Unibox.
🏆 Победитель: Мгновенно
Run cold outreach campaigns from unlimited email accounts. Every reply lands in one unified inbox.
Мгновенное ценообразование
Growth leads the lineup at $30/month. Four tiers follow the same ladder.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Рост | 30 долларов в месяц | Основатели-одиночки тестируют холодные электронные письма. |
| Гиперрост | 77,60 долларов в месяц | Sales teams scaling campaigns |
| Световая скорость | 286,30 долларов в месяц | Agencies that send thousands daily |
| Предприятие | Обычай | Крупные предприятия с индивидуальными потребностями |
Pricing verified August 2026.
Бесплатная пробная версия: 14 days. There is no free plan after that.
Гарантия возврата денег: Not published. Downgrade or cancel inside the billing dashboard.
📌 Примечание: Every tier includes unlimited email accounts and unlimited email warmups. You pay for contacts and send volume, not mailboxes.
⚠️ Предупреждение: Instantly CRM is billed separately from the outreach plans above at $97/month for unlimited seats. Lead credits, calls, and SMS tracking are priced as add ons, so the real monthly total climbs fast.
Основные преимущества мгновенного
Key features Instantly ships include:
- Поиск потенциальных клиентов для B2B-сектора: A vast database of over 450 million contacts sits inside the app. Multiple filters narrow it to your exact buyer.
- Неограниченное количество почтовых ящиков: Connect multiple accounts through Google, Outlook, or a CSV upload. Inbox rotation spreads sends so no single mailbox burns.
- Унибокс: Replies from every mailbox arrive in a single place. Follow ups happen without tab-hopping.
- Campaign Tools: A/B testing, spintax, and deliverability scoring help you fine tune subject lines before a big push.
- Персонализация с помощью ИИ: The system reads company insights and writes relevant openers. Custom salesflows then trigger follow-up actions based on prospect behavior.
- Отслеживание веб-сайта: A tracking pixel turns US-based site visitors into named leads you can email.
- Аналитика: The platform can generate detailed reports on pipeline value and closing rates over time.
Что заметила наша команда
Our writer connected three mailboxes and ran a live campaign for a week. Here is what came out of that:
The clip below covers the same run with the screen recorded.
Мгновенно Плюсы и Минусы
✅ Плюсы
- Unlimited email accounts and warmups on every paid tier
- Beginner-friendly interface that new users pick up fast
- Lead finder and sending sit in one platform
- Unibox keeps replies from multiple accounts in one view
❌ Минусы
- Minimal API integration compared with a full CRM system
- Sales pipeline management is thinner than Pipedrive’s
- Glitches and sudden deliverability drops have frustrated users
- Support replies can be slow when campaigns break
Сравнение характеристик
Copper CRM and Instantly overlap in about three places and diverge everywhere else. The table below is the fast version.
| Особенность | Медный CRM | Немедленно |
|---|---|---|
| Начальная цена | 9 долларов за место в месяц | 30 долларов в месяц |
| Бесплатный план | ❌ | ❌ |
| Управление контактами | ✅ | ✅ |
| Интеграция с Google Workspace | ✅ | ❌ |
| Множество трубопроводов | ✅ | ❌ |
| Cold Outreach Campaigns | ❌ | ✅ |
| Неограниченное количество учетных записей электронной почты | ❌ | ✅ |
| Встроенный инструмент поиска потенциальных клиентов | ❌ | ✅ |
| Управление проектом | ✅ | ❌ |
| Лучше всего подходит для | отделы продаж Google Workspace | Cold email at volume |
1. Управление контактами
Медь CRM: Every person, company, and opportunity gets a record that fills itself from Gmail. Some users have hit glitches where contact information vanished, so export a backup on a schedule.
Немедленно: The CRM feature is newer and lighter. It stores leads and deals well enough, but it does not try to be a full record of your customer relationships.
2. Интеграция с Google Workspace
Медь CRM: This is the whole reason Copper exists. Emails, meetings, and contact data sync on their own, and the Chrome extension lets you add new contacts without leaving the tab.
Немедленно: Google connection is limited to authenticating mailboxes for sending. There is no calendar sync and no CRM panel inside Gmail.
⚠️ Предупреждение: Copper cannot be used natively by companies on Microsoft 365. If your team is not on Google, most of its value disappears.
3. Воронка продаж и отслеживание сделок
Медь CRM: You can create pipelines per team and easily track a new lead from first touch to signed deal. Note that the Starter plan drops pipelines entirely and only organizes contacts.
Немедленно: Pipeline stages exist but stay basic. Traditional sales processes built on stage-by-stage forecasting will find other CRM options give a clearer picture.
4. Email Outreach and Automated Emails
Медь CRM: Automated emails go out through your own Google Workspace account, which keeps them personal. One-off sends work on any plan, but a true email sequence needs the Business tier, and email templates keep replies consistent.
Немедленно: Cold emailing is the core job. Warm-up runs quietly in the background while inbox rotation splits bulk emails across every connected mailbox.
⚠️ Предупреждение: Copper’s automated emails count as transactional, so they carry no unsubscribe link. Do not use them for email marketing blasts.
5. Lead Generation and Lead Finder
Медь CRM: There is no prospect database. You import your own lists, and the Basic plan caps you at 2,500 contacts while the Professional plan allows 15,000.
Немедленно: The lead finder feature ships with the product and pulls from a database Instantly sizes at 160 million verified contacts. Lead management lists build straight from campaign results, though some buyers report uneven data quality.
6. Автоматизация рабочих процессов
Медь CRM: Workflow automation removes the manual data entry that slows sales reps down. Lead scoring and activity tracking run alongside it on the Professional and Business plans.
Немедленно: Custom salesflows fire follow-up actions when a prospect opens, clicks, or replies. AI drafts the personalized line at the top of each message.
7. Отчетность и аналитика
Медь CRM: Custom reporting lets you build sales reports from your own Copper data. Email open and click tracking shows which messages actually landed.
Немедленно: Campaign analytics track opens, replies, and closing rates over any date range. The reporting is thinner than Pipedrive’s, but it covers what an outbound team checks daily.
8. Управление проектами
Медь CRM: Won deals can roll into delivery projects tracked in the same tool. Agencies use this to follow client work after closing deals.
Немедленно: Project management is absent. AI prompts personalize leads instead, which helps outreach but does nothing for delivery work.
9. Integrations and Other Tools
Медь CRM: The API is clean enough that a developer can wire up other tools in an afternoon. Marketing runs through Outfunnel, which several reviewers call clunky.
Немедленно: The deliverability network is the standout piece, connecting your sends to real customers who engage. Outside the Instantly.ai family, though, integration choices are thin.
10. Ценообразование и стоимость
Here are both ladders side by side. Read the rows, not just the entry price.
| Уровень | Медный CRM | Немедленно |
|---|---|---|
| Вход | Стартовый тариф: 9 долларов за место в месяц | Рост: 30 долларов в месяц |
| Середина | Базовый тариф: 23 доллара за место в месяц. | Гиперрост: 77,60 долларов в месяц |
| Верхняя | Профессиональный тариф: 59 долларов США за место в месяц. | Light Speed: 286,30 долларов в месяц |
| Вершина | Бизнес: 99 долларов США/место/месяц | Предприятие: Индивидуальный заказ |
Медь CRM: Copper charges per seat, so a five-person sales team on Professional pays $295 a month. Pricing is transparent, but it runs high against other CRMs with matching functionality.
Немедленно: Pricing is per workspace, not per user, so headcount does not change the bill. Watch the add ons instead, since lead credits and SMS tracking are billed on top.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Cheapest entry seat | Медный CRM | Starter costs $9/seat/month |
| Массовая рассылка холодных писем | Немедленно | Unlimited mailboxes and rotation |
| A CRM inside Gmail | Медный CRM | Native Google Workspace build |
| A prospect database | Немедленно | Lead finder included |
| Client project tracking | Медный CRM | Projects live beside deals |
| Flat cost as team grows | Немедленно | Priced per workspace |
💰 Ваш бюджет
Copper looks cheaper until you multiply by seats. Instantly holds one price no matter how many people get access.
🔌 Ваш технологический стек
Copper only makes sense on Google Workspace. Instantly plugs into Gmail or Outlook mailboxes and does not care which you use.
📈 Ваш процесс продаж
Warm referral work fits Copper’s relationship-first sales process. Pure prospecting fits the cold outreach campaigns Instantly was built around.
🎓 Ваш уровень опыта
Both tools are beginner-friendly, so neither needs an admin. Copper wins on familiarity if your team already lives in Google products.
🆓 Бесплатные пробные версии и демо-версии
Each vendor offers a 14-day free trial. Import a real list on both and compare sales productivity across the same two weeks.
🛟 Варианты поддержки
Copper routes support through email and help docs. Instantly buyers have reported slow replies, which stings when a campaign stalls mid-send.
Руководство по переключению
Already on one of these? Here is what changes when you move.
🔄 Switching from Copper CRM to Instantly?
✅ Что вы получите:
- A built-in prospect database instead of imported lists
- Unlimited mailboxes with warm-up and rotation
- One flat price no matter how many seats you add
❌ Что вы потеряете:
- The CRM panel inside Gmail and Google Calendar
- Multi-stage pipelines and custom reporting depth
- Project tracking for work after the deal closes
📋 Как переключиться:
- Export contacts and opportunities from Copper to CSV
- Start the Instantly trial and connect your mailboxes
- Upload the CSV, then warm accounts for two weeks before sending
🔄 Switching from Instantly to Copper CRM?
✅ Что вы получите:
- Records that update themselves from your Gmail threads
- Pipelines, lead scoring, and reports built for closing more deals
- Google Docs, Google Sheets, and Google Drive files attached to records
❌ Что вы потеряете:
- The lead finder and its filtering options
- Inbox rotation across multiple email accounts
- The unified inbox that pooled every reply
📋 Как переключиться:
- Export your lead lists from Instantly, watching the export limits per plan
- Sign up for Copper and install the Chrome extension
- Import the file, then create pipelines that match your stages
Что не было рассмотрено в нашем обзоре
Данное сравнение было сосредоточено на малый бизнес and lean sales teams. We did not test Copper’s HIPAA posture, Instantly’s Enterprise contracts, or the advanced capabilities in the newer Hyper CRM plan with its multi-channel messaging. Deliverability results also vary by domain age and list quality, so treat any inbox rate you read anywhere as a starting guess rather than a promise.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Немедленно |
| 🚀 Основные функции | Немедленно |
| 📇 Управление контактами | Медный CRM |
| 🔌 Интеграция с Google | Медный CRM |
| 📧 Рассылка электронных писем | Немедленно |
| 📊 Составление отчетов | Медный CRM |
| 🎯 Генерация лидов | Немедленно |
| 🏆 Общий победитель | Немедленно |
🏆 ПОБЕДИТЕЛЬ: МГНОВЕННО
Instantly wins 4 of 7 categories and holds the higher rating at 4.3.
Лучше всего подходит для: Cold email at scale, agencies running client campaigns, and founders who need a lead source and a sender in one place.
These products answer different questions. Instantly asks how you find strangers, and Copper asks how you keep the people you already know.
Copper CRM is excellent if your company breathes Google. Nothing else puts a working sales CRM this deep inside the Gmail inbox.
But most teams shopping this pair need pipeline, not just tidy records. Instantly’s lead finder, warm-up engine, and flat seat pricing make it the safer buy for growth-stage businesses.
Run both free trials before you commit. Two weeks with your own data settles it faster than any article.
Сравнение большего количества функций Copper CRM
Here is how Copper lands against other CRM software buyers shortlist:
Copper CRM выигрывает по следующим параметрам: Native Gmail panel, a friendlier API, and a shorter setup for Google-first teams
HubSpot побеждает по следующим показателям: A genuine free plan, deeper marketing tools, and a far larger app marketplace
Медный CRM против Salesforce
Copper CRM выигрывает по следующим параметрам: Same-day onboarding, no admin headcount, and predictable seat costs
Salesforce побеждает по следующим параметрам: Advanced features for large orgs, territory management, and a scale ceiling Copper never reaches
Медный CRM против Капсула CRM
Copper CRM выигрывает по следующим параметрам: Google Calendar sync, project tracking after the sale, and richer custom reporting
Capsule CRM выигрывает по следующим параметрам: A cheaper mid tier, a free starter option, and no dependence on one email provider
Copper CRM выигрывает по следующим параметрам: Automatic email logging, Gmail-side record creation, and less board configuration up front
В понедельник CRM-системы добились успеха в следующих областях: Flexible views, cross-team work boards, and useful features outside the sales team
This roundup video walks through the closest Copper rivals in more detail.
Больше мгновенно сравниваемых
No single tool is the best alternative for every team. If you want better alternatives in the outbound category, start here:
Мгновенно против Аполлон
Мгновенно выигрывает по: Unlimited sending mailboxes, stronger warm-up, and a simpler learning curve
Аполлон побеждает в: A larger contact database, dialer and call recording, and tighter CRM sync
Мгновенно выигрывает по: Cleaner campaign builder, the Unibox reply view, and bundled lead sourcing
Smartlead побеждает по следующим показателям: White-label client dashboards, a deeper API, and better agency sub-account controls
Мгновенно против Saleshandy
Мгновенно выигрывает по: Higher send ceilings, richer AI personalization, and the website visitor pixel
Saleshandy побеждает по следующим критериям: Lower entry pricing, gentler contact caps, and quicker support response times
Мгновенно против Лемлист
Мгновенно выигрывает по: Volume sending, flat workspace pricing, and deliverability tooling
Lemlist побеждает по следующим параметрам: LinkedIn steps, image and video personalization, and multichannel sequencing
Часто задаваемые вопросы
Для чего используется Copper CRM?
It manages contacts, deals, and projects for teams on Google Workspace. Records update from Gmail automatically, so reps skip data entry.
Как раньше называлась система Copper CRM?
It launched in 2012 as ProsperWorks, a simple Gmail extension. The company rebranded to Copper in 2018 as the product grew.
Совместима ли Copper CRM с Outlook?
No. The platform is built for Google and cannot be used natively on Microsoft 365. Outlook shops should shortlist a different tool.
Есть ли у Instantly CRM-система?
Yes, though it is newer and lighter than a dedicated platform. It handles leads and deals but skips deep customization.
Подходит ли Instantly для рассылки холодных писем?
Yes. Warm-up, inbox rotation, and unlimited mailboxes make it one of the stronger picks for outbound volume. Deliverability still depends on your list.
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