⚡ Verdetto rapido:
- Prezzi: Copper CRM starts at $9/seat/month. Instantly starts at $30/month with Growth.
- Ideale per: Copper CRM suits Google Workspace teams managing customer relationships. Instantly suits cold outreach campaigns at volume.
- Differenza fondamentale: Copper lives inside your Gmail inbox. Instantly runs unlimited email accounts with inbox rotation.
- La nostra scelta: Instantly (4.3) edges out Copper CRM (3.5) on rating and raw outbound power.
These two tools are not really fighting over the same buyer.
Copper CRM is a sales CRM built to live inside Google Workspace.
Instantly is a cold email machine with a CRM feature bolted on.
One helps you nurture clients you already know.
The other helps you find people who have never sentito of you.
Picking wrong costs you months of wasted setup.
Panoramica
This Copper CRM vs Instantly comparison covers pricing, key features, and day-to-day fit.
We look at contact management, lead management, and segnalazione on both sides.
Our writers spent hands-on time with each tool.
Those notes appear in the “What Our Team Noticed” blocks below.
Pricing figures come straight from each vendor’s plan page.
Che cos'è Copper CRM?
Copper CRM is customer relationship management software built only for Google Workspace.
È stata lanciata nel 2012 come estensione di Gmail che ha eliminato l'inserimento manuale dei dati.
It has since grown into a full sales CRM for Google products.
A Chrome extension puts records right inside your Gmail inbox.
Copper dichiara di avere oltre 30.000 clienti CRM in tutto il mondo, tra cui Google stessa.
The walkthrough below shows how the interface behaves in daily use.
CRM in rame
Manage contacts and deals without leaving Gmail. Copper’s integration syncs email, meetings, and contact data automatically.
Prezzi del CRM in rame
Copper CRM pricing runs across four seat-based tiers.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $9/posto/mese | Organizzazione dei contatti soltanto |
| Di base | $23/posto/mese | Piccola impresa team di vendita |
| Professionale | $ 59/posto/mese | Flusso di lavoro automazione e segnalazione |
| Attività commerciale | $ 99/posto/mese | Monitoraggio delle sequenze email e del sito web |
Pricing verified August 2026.
Prova gratuita: 14 days, no charge upfront. There is no permanent free plan.
Garanzia di rimborso: Copper does not advertise a refund window. Cancel before renewal instead.
📌 Nota: The Basic plan holds up to 2,500 contacts. The Professional plan lifts that to 15,000 imported contacts.
⚠️ Avvertimento: The rates above are annual-billing rates. Paid monthly, Copper’s own documentation lists Basic at $29, Professional at $69, and Business at $134 per seat. Check the vendor page before you buy.
Principali vantaggi del CRM in rame
Here is what makes Copper worth a look:
- Integrazione con Google Workspace: Copper is the only CRM made for Google Workspace (formerly G Suite). It reaches Gmail and Google Calendar, plus Google Docs, Google Sheets, and Google Drive.
- Nessun inserimento manuale dei dati: Records fill themselves from your Gmail messages. You can create tasks directly from Gmail and Google Calendar.
- Pipeline visive: Create pipelines for each sales process and track deal stages. Teams running multiple pipelines can split new business from renewals.
- Automazione del flusso di lavoro: Copper can automate tasks and repetitive tasks that eat sales reps’ mornings. Lead scoring and activity tracking come along with it.
- Crea report di vendita personalizzati utilizzando i dati di Copper. Monitora le prestazioni senza uscire dalla piattaforma. Build your own sales reports from Copper data with customizable fields. Reports cover pipeline value and win rates.
- API intuitiva: Copper’s API is powerful and easy to work with. Building links to other tools takes less developer time than with HubSpot.
- Sicurezza Basics: Data encryption, two-factor authentication, and compliance with Google’s security standards are all included.
Cosa ha notato il nostro team
Nostro scrittore set up a Copper trial and ran a small pipeline through it for several days. Here is what stood out from that hands-on time:
Vantaggi e svantaggi del CRM in rame
✅ Pro
- Google Workspace integration that no other CRM matches
- Quick onboarding for anyone already using Google products
- Automated emails send from your own Gmail account
- Prezzi trasparenti senza costi di personalizzazione nascosti
❌ Contro
- Pricing climbs steeply at each tier for small teams
- The Starter plan has limited features and no pipelines
- Contact management glitches have made contact data disappear
- Marketing tools are clunky and run through Outfunnel
Che cosa è Instantly?
Instantly is sales software built for high-volume outbound work.
It centers on cold email sent from many mailboxes at once.
You connect multiple email accounts, warm them, then rotate sends between them.
A built-in lead finder supplies the names you email.
Instantly CRM sits on top of that engine to manage leads and deals.
The review below walks through the campaign costruttore and the Unibox.
⭐ 4,3/5 | 💰 A partire da 30 $ al mese
Run cold outreach campaigns from unlimited email accounts. Every reply lands in one unified inbox.
Prezzi immediati
Growth leads the lineup at $30/month. Four tiers follow the same ladder.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Crescita | $ 30/mese | Il piano Plus include fino a 4 membri del team. Il piano Professional offre postazioni illimitate. Gli spazi di lavoro multipli consentono di gestire domini diversi separatamente. I membri del team condividono i limiti di utilizzo dell'account del proprietario. |
| Ipercrescita | $77,60/mese | Sales teams scaling campaigns |
| Velocità della luce | $286,30/mese | Agencies that send thousands daily |
| Impresa | Costume | Team e produttori con esigenze di volume elevato |
Pricing verified August 2026.
Prova gratuita: 14 days. There is no free plan after that.
Garanzia di rimborso: Not published. Downgrade or cancel inside the billing dashboard.
📌 Nota: Every tier includes unlimited email accounts and unlimited email warmups. You pay for contacts and send volume, not mailboxes.
⚠️ Avvertimento: Instantly CRM is billed separately from the outreach plans above at $97/month for unlimited seats. Lead credits, calls, and SMS tracking are priced as add ons, so the real monthly total climbs fast.
Principali vantaggi di Instantly
Key features Instantly ships include:
- Cerca tra oltre 700 milioni di contatti per trovare lead verificati. A vast database of over 450 million contacts sits inside the app. Multiple filters narrow it to your exact buyer.
- Collega tutti gli account email di cui hai bisogno. Il pre-caricamento email è incluso in tutti i piani. Connect multiple accounts through Google, Outlook, or a CSV upload. Inbox rotation spreads sends so no single mailbox burns.
- Gestisci le risposte da tutti i tuoi account email in un'unica casella di posta. Passa da una campagna all'altra e filtra per stato della risposta per rispondere più velocemente. Replies from every mailbox arrive in a single place. Follow ups happen without tab-hopping.
- Campaign Tools: A/B testing, spintax, and deliverability scoring help you fine tune subject lines before a big push.
- Utilizza suggerimenti basati sull'intelligenza artificiale e variabili personalizzate per scrivere email personalizzate su larga scala. Oggetto, corpo del messaggio e messaggi di follow-up possono essere tutti generati dall'IA. The system reads company insights and writes relevant openers. Custom salesflows then trigger follow-up actions based on prospect behavior.
- Monitoraggio del sito web: A tracking pixel turns US-based site visitors into named leads you can email.
- Analisi: The platform can generate detailed reports on pipeline value and closing rates over time.
Cosa ha notato il nostro team
Our writer connected three mailboxes and ran a live campaign for a week. Here is what came out of that:
The clip below covers the same run with the screen recorded.
Vantaggi e svantaggi immediati
✅ Pro
- Unlimited email accounts and warmups on every paid tier
- Beginner-friendly interface that new users pick up fast
- Lead finder and sending sit in one platform
- Unibox keeps replies from multiple accounts in one view
❌ Contro
- Minimal API integration compared with a full CRM system
- Sales pipeline management is thinner than Pipedrive’s
- Glitches and sudden deliverability drops have frustrated users
- Support replies can be slow when campaigns break
Confronto delle funzionalità
Copper CRM and Instantly overlap in about three places and diverge everywhere else. The table below is the fast version.
| Caratteristica | CRM in rame | Immediatamente |
|---|---|---|
| Prezzo di partenza | $9/posto/mese | $ 30/mese |
| Piano gratuito | ❌ | ❌ |
| Gestione dei contatti | ✅ | ✅ |
| Integrazione di Google Workspace | ✅ | ❌ |
| Condotte multiple | ✅ | ❌ |
| Cold Outreach Campaigns | ❌ | ✅ |
| Account di posta elettronica illimitati | ❌ | ✅ |
| Ricerca di lead integrata | ❌ | ✅ |
| Gestione del progetto | ✅ | ❌ |
| Ideale per | team di vendita di Google Workspace | Cold email at volume |
1. Gestione dei contatti
CRM di rame: Every person, company, and opportunity gets a record that fills itself from Gmail. Some users have hit glitches where contact information vanished, so export a backup on a schedule.
Immediatamente: The CRM feature is newer and lighter. It stores leads and deals well enough, but it does not try to be a full record of your customer relationships.
2. Integrazione di Google Workspace
CRM di rame: This is the whole reason Copper exists. Emails, meetings, and contact data sync on their own, and the Chrome extension lets you add new contacts without leaving the tab.
Immediatamente: Google connection is limited to authenticating mailboxes for sending. There is no calendar sync and no CRM panel inside Gmail.
⚠️ Avvertimento: Copper cannot be used natively by companies on Microsoft 365. If your team is not on Google, most of its value disappears.
3. Pipeline di vendita e monitoraggio delle trattative
CRM di rame: You can create pipelines per team and easily track a new lead from first touch to signed deal. Note that the Starter plan drops pipelines entirely and only organizes contacts.
Immediatamente: Pipeline stages exist but stay basic. Traditional sales processes built on stage-by-stage forecasting will find other CRM options give a clearer picture.
4. Email Outreach and Automated Emails
CRM di rame: Automated emails go out through your own Google Workspace account, which keeps them personal. One-off sends work on any plan, but a true email sequence needs the Business tier, and email templates keep replies consistent.
Immediatamente: Cold emailing is the core job. Warm-up runs quietly in the background while inbox rotation splits bulk emails across every connected mailbox.
⚠️ Avvertimento: Copper’s automated emails count as transactional, so they carry no unsubscribe link. Do not use them for email marketing blasts.
5. Lead Generation and Lead Finder
CRM di rame: There is no prospect database. You import your own lists, and the Basic plan caps you at 2,500 contacts while the Professional plan allows 15,000.
Immediatamente: The lead finder feature ships with the product and pulls from a database Instantly sizes at 160 million verified contacts. Lead management lists build straight from campaign results, though some buyers report uneven data quality.
6. Automazione del flusso di lavoro
CRM di rame: Workflow automation removes the manual data entry that slows sales reps down. Lead scoring and activity tracking run alongside it on the Professional and Business plans.
Immediatamente: Custom salesflows fire follow-up actions when a prospect opens, clicks, or replies. AI drafts the personalized line at the top of each message.
7. Reporting e analisi
CRM di rame: Custom reporting lets you build sales reports from your own Copper data. Email open and click tracking shows which messages actually landed.
Immediatamente: Campaign analytics track opens, replies, and closing rates over any date range. The reporting is thinner than Pipedrive’s, but it covers what an outbound team checks daily.
8. Gestione del progetto
CRM di rame: Won deals can roll into delivery projects tracked in the same tool. Agencies use this to follow client work after closing deals.
Immediatamente: Project management is absent. AI prompts personalize leads instead, which helps outreach but does nothing for delivery work.
9. Integrations and Other Tools
CRM di rame: The API is clean enough that a developer can wire up other tools in an afternoon. Marketing runs through Outfunnel, which several reviewers call clunky.
Immediatamente: The deliverability network is the standout piece, connecting your sends to real customers who engage. Outside the Instantly.ai family, though, integration choices are thin.
10. Prezzi e costi
Here are both ladders side by side. Read the rows, not just the entry price.
| Livello | CRM in rame | Immediatamente |
|---|---|---|
| Iscrizione | Crescita del personale: $89/agente/mese | Crescita: 30 dollari al mese |
| Medio | Suite Professional: 115 dollari/agente/mese | Crescita esponenziale: 77,60 $ al mese |
| Superiore | Aziendale: 99 dollari a postazione al mese | Velocità della luce: 286,30 dollari al mese |
| Superiore | Zendesk è decisamente più costoso. Il piano base parte da 55 dollari per agente al mese. Per un team di 5 agenti, il costo minimo è di 275 dollari al mese. Il prezzo riflette le sue funzionalità di supporto di livello aziendale e le capacità di intelligenza artificiale. | Aziendale: Personalizzato |
CRM di rame: Copper charges per seat, so a five-person sales team on Professional pays $295 a month. Pricing is transparent, but it runs high against other CRMs with matching functionality.
Immediatamente: Pricing is per workspace, not per user, so headcount does not change the bill. Watch the add ons instead, since lead credits and SMS tracking are billed on top.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Cheapest entry seat | CRM in rame | Starter costs $9/seat/month |
| E-mail a freddo ad alto volume | Immediatamente | Unlimited mailboxes and rotation |
| A CRM inside Gmail | CRM in rame | Build nativo di Google Workspace |
| A prospect database | Immediatamente | Lead finder included |
| Client project tracking | CRM in rame | Projects live beside deals |
| Flat cost as team grows | Immediatamente | Priced per workspace |
💰 Il tuo budget
Copper looks cheaper until you multiply by seats. Instantly holds one price no matter how many people get access.
🔌 Il tuo stack tecnologico
Copper only makes sense on Google Workspace. Instantly plugs into Gmail or Outlook mailboxes and does not care which you use.
Se sei uno studente, un lavoratore impegnato o una persona dislessica, Speechify è la soluzione ideale.
Warm referral work fits Copper’s relationship-first sales process. Pure prospecting fits the cold outreach campaigns Instantly was built around.
🎓 Il tuo livello di esperienza
Both tools are beginner-friendly, so neither needs an admin. Copper wins on familiarity if your team already lives in Google products.
🆓 Prove e demo gratuite
Each vendor offers a 14-day free trial. Import a real list on both and compare sales productivity across the same two weeks.
🛟 Opzioni di supporto
Copper routes support through email and help docs. Instantly buyers have reported slow replies, which stings when a campaign stalls mid-send.
Guida al passaggio
Already on one of these? Here is what changes when you move.
🔄 Switching from Copper CRM to Instantly?
✅ Cosa otterrai:
- A built-in prospect database instead of imported lists
- Unlimited mailboxes with warm-up and rotation
- One flat price no matter how many seats you add
❌ Cosa perderai:
- The CRM panel inside Gmail and Google Calendar
- Multi-stage pipelines and custom reporting depth
- Project tracking for work after the deal closes
📋 Come effettuare il passaggio:
- Export contacts and opportunities from Copper to CSV
- Start the Instantly trial and connect your mailboxes
- Upload the CSV, then warm accounts for two weeks before sending
🔄 Switching from Instantly to Copper CRM?
✅ Cosa otterrai:
- Records that update themselves from your Gmail threads
- Pipelines, lead scoring, and reports built for closing more deals
- Google Docs, Google Sheets, and Google Drive files attached to records
❌ Cosa perderai:
- The lead finder and its filtering options
- Inbox rotation across multiple email accounts
- The unified inbox that pooled every reply
📋 Come effettuare il passaggio:
- Export your lead lists from Instantly, watching the export limits per plan
- Sign up for Copper and install the Chrome extension
- Import the file, then create pipelines that match your stages
Cosa non è stato trattato nella nostra recensione
Questo confronto si è concentrato su piccole imprese and lean sales teams. We did not test Copper’s HIPAA posture, Instantly’s Enterprise contracts, or the advanced capabilities in the newer Hyper CRM plan with its multi-channel messaging. Deliverability results also vary by domain age and list quality, so treat any inbox rate you read anywhere as a starting guess rather than a promise.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Immediatamente |
| 🚀 Caratteristiche principali | Immediatamente |
| Freshsales CRM (Freddy AI) | CRM in rame |
| 🏆 VINCITORE: Canva | CRM in rame |
| 📱 SMS e chiamate | Immediatamente |
| 📊 Segnalazione | CRM in rame |
| 🎯 Generazione di lead | Immediatamente |
| 🏆 Vincitore assoluto | Immediatamente |
Vendite e marketing tutto in uno
Instantly wins 4 of 7 categories and holds the higher rating at 4.3.
Ideale per: Cold email at scale, agencies running client campaigns, and founders who need a lead source and a sender in one place.
These products answer different questions. Instantly asks how you find strangers, and Copper asks how you keep the people you already know.
Copper CRM is excellent if your company breathes Google. Nothing else puts a working sales CRM this deep inside the Gmail inbox.
But most teams shopping this pair need pipeline, not just tidy records. Instantly’s lead finder, warm-up engine, and flat seat pricing make it the safer buy for growth-stage businesses.
Run both free trials before you commit. Two weeks with your own data settles it faster than any article.
Più CRM in rame a confronto
Here is how Copper lands against other CRM software buyers shortlist:
Copper CRM vince su: Native Gmail panel, a friendlier API, and a shorter setup for Google-first teams
HubSpot vince su: A genuine free plan, deeper marketing tools, and a far larger app marketplace
Integrazione con Google Workspace, semplicità Forza vendita
Copper CRM vince su: Same-day onboarding, no admin headcount, and predictable seat costs
Salesforce vince su: Advanced features for large orgs, territory management, and a scale ceiling Copper never reaches
Integrazione con Google Workspace, semplicità Capsula CRM
Copper CRM vince su: Google Calendar sync, project tracking after the sale, and richer custom reporting
Capsule CRM eccelle su: A cheaper mid tier, a free starter option, and no dependence on one email provider
CRM in rame contro CRM del lunedì
Copper CRM vince su: Automatic email logging, Gmail-side record creation, and less board configuration up front
Lunedì CRM vince su: Flexible views, cross-team work boards, and useful features outside the sales team
This roundup video walks through the closest Copper rivals in more detail.
Maggiori dettagli confrontati istantaneamente
No single tool is the best alternative for every team. If you want better alternatives in the outbound category, start here:
Istantaneamente vs Apollo
Vincite immediate su: Unlimited sending mailboxes, stronger warm-up, and a simpler learning curve
La dashboard mette in evidenza automaticamente i lead più promettenti. Scopri chi ha aperto più email o cliccato sui tuoi link. Trasferisci i lead qualificati al tuo CRM con un solo clic per un passaggio facile al team di vendita. A larger contact database, dialer and call recording, and tighter CRM sync
Vincite immediate su: Cleaner campaign builder, the Unibox reply view, and bundled lead sourcing
Smartlead vince su: White-label client dashboards, a deeper API, and better agency sub-account controls
Istantaneamente vs Venditore pratico
Vincite immediate su: Higher send ceilings, richer AI personalization, and the website visitor pixel
Piano gratuito disponibile, giurisdizione svizzera, app più semplice Lower entry pricing, gentler contact caps, and quicker support response times
Istantaneamente vs Lemlist
Vincite immediate su: Volume sending, flat workspace pricing, and deliverability tooling
Lemlist vince su: LinkedIn steps, image and video personalization, and multichannel sequencing
Domande frequenti
A cosa serve Copper CRM?
It manages contacts, deals, and projects for teams on Google Workspace. Records update from Gmail automatically, so reps skip data entry.
Qual era il vecchio nome di Copper CRM?
It launched in 2012 as ProsperWorks, a simple Gmail extension. The company rebranded to Copper in 2018 as the product grew.
Copper CRM è compatibile con Outlook?
No. The platform is built for Google and cannot be used natively on Microsoft 365. Outlook shops should shortlist a different tool.
Instantly dispone di un CRM?
Yes, though it is newer and lighter than a dedicated platform. It handles leads and deals but skips deep customization.
Instantly è uno dei migliori strumenti per l'invio di email a freddo. I suoi account email illimitati, la rete di contatti pre-contatto integrata e la rotazione della casella di posta consentono di inviare grandi volumi di email senza compromettere la deliverability. Le funzionalità di personalizzazione basate sull'intelligenza artificiale conferiscono alle email un aspetto artigianale.
Yes. Warm-up, inbox rotation, and unlimited mailboxes make it one of the stronger picks for outbound volume. Deliverability still depends on your list.
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