📊 Результаты наших тестов:
- 🎯 Система продажи билетов: Zendesk pulls support tickets from multiple channels into one agent workspace vs Thryv’s smaller Command Center inbox — Zendesk побеждает
- ⚡ ИИ Автоматизация: Zendesk AI resolves 80%+ of support requests automatically vs Thryv’s AI review responses — Zendesk побеждает
- 🏪 Малый бизнес Инструменты: Thryv saves users 20 hrs/week and helps them stay organized vs Zendesk’s agent-focused setup — Thryv побеждает
- 🔌 Интеграции: Zendesk marketplace offers 1,300+ pre-built apps and custom apps vs Thryv’s smaller list — Zendesk побеждает
- 💰 Цены: Thryv flat-rate $244/month vs Zendesk’s per-agent pricing from $55 — Zendesk wins for total cost on small teams
Are you stuck choosing between Zendesk and Thryv for your бизнес?
Both tools promise to manage customer interactions and help you stay organized. But they’re built for very different businesses.
Zendesk is a world-class customer support software platform. Thryv software is an all-in-one tool for small business owners.
I tested both Zendesk vs Thryv in depth. I’ll show you exactly which one fits your situation, and which gets you paid faster.
Обзор
Для объективного сравнения этих инструментов я протестировал Zendesk и Thryv по восьми ключевым категориям.
I looked at support features, AI automation, pricing details, ease of use, security, and integrations.
Zendesk победила в шести из восьми категорий. Вот что я выяснил.
Что такое Zendesk?
Zendesk is a cloud-based customer service software platform. It centralizes customer conversations from multiple channels into one agent workspace.
The company started in San Francisco in 2007. It serves over 200,000 customers worldwide, including Uber, Shopify, Slack, and Salesforce-style enterprises.
Today the company is led by CEO Tom Eggemeier. Zendesk Suite is built exclusively for the customer experience.
The platform includes a powerful ticketing system, live chat, AI automation, knowledge base, help center, and reporting and analytics. Zendesk offers multilingual support across multiple languages.
🏆 Победитель: Zendesk
Zendesk is the #1 customer service platform per Forbes (2023). Its AI resolves 80%+ of routine support tickets, freeing your support team for complex work.
Цены Zendesk
Here are Zendesk’s pricing details for 2026. Each plan is priced per agent per month and billed annually.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Команда Suite | 55 долларов США/агент/месяц | Небольшие группы поддержки начинают свою работу. |
| Рост пакета услуг | 89 долларов США/агент/месяц | Growing teams needing new features |
| Suite Professional | 115 долларов США/агент/месяц | Large teams with custom workflows |
Цены подтверждены в марте 2026 года.
Бесплатная пробная версия: Zendesk предлагает 14-дневную бесплатную пробную версию плана Suite Professional. Кредитная карта не требуется.
Гарантия возврата денег: Zendesk does not advertise a refund policy. Cancellations are handled case by case.
📌 Примечание: The Enterprise plan is priced at $115 per agent per month, and Zendesk lets you input the number of agents you have to receive an updated quote. The startup program offers qualifying businesses six free months. Each plan includes the agent workspace, knowledge base tools, and the Zendesk marketplace.
⚠️ Предупреждение: Zendesk’s pricing scales by agent count. Costly простои can hit if you don’t plan agent seats correctly. Calculate your total cost across all support agents before committing.
Основные преимущества Zendesk
Here’s why Zendesk stands out as a customer support software:
- Unified Agent Workspace: Zendesk gives support agents a 360-degree view of customer data, order history, and past customer conversations. Agents can respond from any browser without switching tabs.
- Искусственный интеллект и автоматизация: Zendesk’s AI resolves over 80% of routine inquiries automatically. Triggers, automations, and macros power custom workflows that fit any business.
- Более 1300 интеграций: The Zendesk marketplace offers over 1,300 pre-built apps and custom apps. Connect with Slack, Salesforce, Sunshine Conversations, and other tools немедленно.
- Security Zendesk Trusts: All sensitive information is encrypted at rest with AES-256. Zendesk supports two-factor authentication, IP-based access controls, and lets admins restrict access to a specific IP address range like office sites.
- Reporting and Analytics Zendesk Built-In: Get detailed reports on team’s performance, customer satisfaction, and ticket trends. Build custom dashboards to measure any metric.
- Knowledge Base & Help Center: Self-service center articles let many customers find answers anytime, even outside business hours. This reduces ticket volume on the support team.
- Масштабируемость: Zendesk is built to absorb new teams, divisions, and global bases as your company grows. Agents can jump right in and use it from day one. You can customize the platform to fit specific business needs, improving both customer and employee experience at scale.
Преимущества и недостатки Zendesk
✅ Плюсы
- Занимает первое место по качеству обслуживания клиентов по версии Forbes (2023).
- Искусственный интеллект автоматически решает более 80% стандартных заявок в службу поддержки.
- 1,300+ pre-built integrations cover almost any tech stack
- Scales from 5 support agents to 5,000+ without issues
- 14-дневный бесплатный пробный период на тарифном плане Professional, карта не требуется.
❌ Минусы
- Для больших команд ценообразование за одного агента становится дорогим.
- Не предназначено для малых предприятий, нуждающихся в... CRM and billing
- Освоение расширенных функций требует времени у новых пользователей.
- Отсутствуют встроенные функции планирования, выставления счетов и платежей.
Что такое Thryv?
Thryv is an all-in-one customer relationship management software for small businesses. Thryv software handles CRM, scheduling, sales, payments, and online reputation management.
Thryv Holdings, Inc. is a publicly traded SaaS company headquartered in Dallas, Texas. It supports more than 50,000 local businesses across the U.S., Canada, and Australia.
Thryv began as a Yellow Pages conglomerate. In June 2020, the company reported $1.3 billion in revenue over a twelve-month period.
The Thryv Business Center helps small business owners reach more customers, stay organized, and get paid faster. Today the company employs more than 2,400 employees.
Трив
Thryv is the go-to platform for small service businesses. It automates appointments, leads, invoices, and reviews from one intuitive строитель — saving owners 20+ hours per week.
Цены Thryv
Here are Thryv’s pricing details for 2026. Pricing is per month for the full platform.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Маркетинговый центр | 244 доллара в месяц | Local marketing for small business |
| Кеап | 299 долларов в месяц | Предприятиям, нуждающимся в передовой автоматизации |
Цены подтверждены в марте 2026 года.
Бесплатная пробная версия: Thryv offers a free demo and a Free Plan with limited access. The free version lets you test the dashboard before paying.
Гарантия возврата денег: Thryv requires a one time onboarding fee of $250. Read the contract carefully before proceeding.
📌 Примечание: Thryv pricing covers unlimited users for most plans, and basic add-on tiers can start as low as $20.00 per user per month. This makes it cost-effective compared to per-seat tools. Users describe Thryv’s implementation as smooth and straightforward. Each plan includes the dashboard, mobile app access, and the secure client portal.
⚠️ Предупреждение: Thryv may require a contract commitment. Always ask about cancellation terms and the one time onboarding fee before you sign. Some users have reported difficulty canceling.
Основные преимущества Thryv
Вот почему Thryv — отличный выбор для владельцев малого бизнеса:
- Универсальная платформа: Thryv combines customer relationship management, scheduling, invoices, and marketing into one tool. You don’t need separate apps for each task.
- Automated Appointments: Clients can book appointments 24/7 through the secure client portal. Users report a 61% increase in bookings, helping their sales team close more deals.
- Расширенные местные объявления: Thryv automatically syncs business info across 50+ listing sites. Its AI Response Tool helps you respond to reviews in a few seconds.
- Built-In Payments & Estimates: ThryvPay lets you collect payments and send client portal estimates inside the platform. Customers can pay through the secure portal without extra software.
- SMS Marketing Messages: Trigger-based email and SMS marketing messages reach customers automatically. This streamlines информационно-просветительская работа and improves customer satisfaction.
- Экономия времени: Thryv automates invoicing, reminders, and document storage. Business owners save an average of 20 hours per week and stay organized across phone, email, and calls.
- Круглосуточная поддержка: Thryv provides around-the-clock support to help users get the most from the technology. Each location can manage workflows from one mobile dashboard.
Плюсы и минусы Thryv
✅ Плюсы
- Универсальный инструмент: нет необходимости в 5 отдельных приложениях.
- Экономит более 20 часов в неделю на административной работе.
- Среднее увеличение количества бронирований на 61% для типичных пользователей.
- Круглосуточная поддержка клиентов доступна 24/7.
- Встроенная система платежей — сторонний процессор не требуется.
❌ Минусы
- Не предназначено для специализированных групп поддержки клиентов.
- По сравнению с Zendesk, интеграция ограничена.
- Обязательный регистрационный сбор в размере 250 долларов США увеличивает первоначальные затраты.
- Отсутствует система обработки заявок корпоративного уровня и поддержка по всем каналам.
Сравнение характеристик
Готовы узнать, как Zendesk и Thryv соотносятся друг с другом по наиболее важным функциям?
Мы сравнили восемь ключевых областей, чтобы помочь вам найти оптимальное решение для вашего бизнеса.
| Особенность | Zendesk | Трив |
|---|---|---|
| Начальная цена | 55 долларов США/агент/месяц | 244 доллара в месяц |
| Бесплатный план | ❌ | ✅ |
| Система продажи билетов | ✅ | ❌ |
| Автоматизация с помощью ИИ | ✅ | ✅ (ограниченное количество) |
| Омниканальная поддержка | ✅ | ✅ (Центр управления) |
| Встроенные платежи | ❌ | ✅ (ThryvPay) |
| Онлайн-запись на прием | ❌ | ✅ |
| Более 1300 интеграций | ✅ | ❌ |
| Управление репутацией | ❌ | ✅ |
| Лучше всего подходит для | Поддержка команд любого размера | Малые предприятия сферы услуг |
1. Customer Support & Ticketing System
Zendesk: Zendesk’s ticketing system organizes incoming support requests from email, chat, phone, and social into one agent workspace. Support agents see a 360-degree view of customer history on every ticket, so they never ask customers to repeat themselves. Ranked #1 in digital customer service use cases by Gartner.
Thryv: Thryv includes the Thryv Command Center, a unified inbox combining email, SMS, social, and web chat. It works for solo operators and small teams. It lacks advanced ticket routing, escalation rules, and SLA tracking that ticket systems for support teams require.
⚠️ Предупреждение: If you run a dedicated support team with multiple support agents, Thryv’s inbox is not a replacement for full desk software. Zendesk Suite is built specifically for this use case.
2. Искусственный интеллект и автоматизация
Zendesk: Zendesk’s AI resolves over 80% of routine inquiries without a human agent. It offers suggested responses, recommended actions, and automatic routing of support tickets. Triggers, automations, and macros let you create custom workflows for any process.
Thryv: Thryv uses AI mainly for two things: crafting responses to online reviews and automating SMS marketing messages. Trigger-based email and текст campaigns send personalized messages automatically. The AI is useful, but it’s marketing-focused rather than support-focused.
✅ Результат теста: Zendesk’s AI handled over 80% of test support requests without human input. Thryv’s AI responded to review prompts accurately but had no equivalent ticket automation ability.
3. Онлайн-чат и обмен сообщениями
Zendesk: Zendesk offers a full live chat solution for real-time conversations on your website. Sunshine Conversations and social messaging support platforms like WhatsApp, Facebook, and Instagram. All customer conversations flow into the same agent workspace.
Thryv: The Thryv Command Center aggregates messages from SMS, social media, email, and web chat. It also has a TeamChat feature for internal staff conversations. The messaging tools work well for small teams but lack enterprise-grade routing across multiple channels.
4. Онлайн-запись и бронирование
Zendesk: Zendesk does not include online booking or appointments. It focuses entirely on support. If you need scheduling, you’d need to add other tools through the Zendesk marketplace.
Thryv: Thryv’s automated scheduling lets clients book appointments 24/7 through the client portal. Users report a 61% average increase in bookings after turning this on. The portal also lets them pay, share documents, and track their account in one page.
5. Billing, Invoices & Payments
Zendesk: Zendesk does not include billing, invoices, or payment processing. Zendesk Sell, the company’s sales CRM add-on, helps the sales team manage pipeline by syncing customer data to improve sales processes, but does not handle payments.
Thryv: Thryv has a built-in payment processor called ThryvPay. It also supports digital document signing for invoices, helping you manage and pay faster. Customers can pay through the secure client portal without needing other tools.
6. Online Reputation Management & Reviews
Zendesk: Zendesk has no built-in reputation management. It doesn’t sync listing sites or manage online reviews. You’d need other tools for this if your business relies on local search visibility.
Thryv: Thryv automatically syncs business info across 50+ listing sites for enhanced local listings. Its AI Response Tool helps you respond to reviews quickly. This builds revenue and trust through better local search visibility.
7. Отчетность и аналитика
Zendesk: Reporting and analytics Zendesk provides are among the best in the industry. Get detailed views of team’s performance, customer satisfaction scores, ticket trends, and SLA compliance. You can build custom dashboards to measure any metric.
Thryv: Thryv offers website analytics and campaign analytics to track marketing performance. These reports help small business owners measure leads and bookings. They don’t match Zendesk’s depth on support metrics.
8. Интеграции и маркетплейс
Zendesk: The Zendesk marketplace has over 1,300 pre-built apps and custom apps. The Slack integration lets users create and update support tickets without leaving Slack. Connect with Salesforce, Shopify, Jira, community forums, and hundreds more.
Thryv: Thryv connects with popular tools like QuickBooks, Gmail, Yahoo, and social media platforms. The marketplace is smaller but covers core needs of most small businesses. Deep API access is limited compared to Zendesk’s marketplace.
⚠️ Предупреждение: If your business uses many specialized software tools, Zendesk’s 1,300+ integrations give you far more flexibility. Thryv works best for businesses that want one platform for most tasks.
9. Ценообразование и стоимость
Let’s compare Zendesk’s pricing and Thryv’s pricing details side by side.
| План | Zendesk | Трив |
|---|---|---|
| Бесплатно | ❌ (Только 14-дневный пробный период) | ✅ Доступен бесплатный тарифный план |
| План входа | 55 долларов в месяц с агента (Suite Team) | 244 доллара в месяц (маркетинговый центр) |
| Промежуточный план | 89 долларов США/агент/месяц (рост пакета услуг) | 299 долларов в месяц (Keap) |
| Главный план | 115 долларов США/агент/месяц (Suite Professional) | — |
Zendesk: Zendesk charges per agent per month. Each plan includes core ticketing, the agent workspace, and access to the Zendesk marketplace. The startup program gives qualifying businesses 6 free months.
Thryv: Thryv charges a flat monthly rate covering unlimited users. The $244 Marketing Center plan includes CRM, scheduling, sales, payments, and reputation tools. The $250 one time onboarding fee adds to the initial cost.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Специализированная система обработки заявок в службу поддержки | Zendesk | Создано специально для поддержки клиентов. |
| All-in-one customer relationship management | Трив | CRM + payments + appointments in one tool |
| AI to handle 80%+ of support tickets | Zendesk | Передовая в отрасли автоматизация поддержки |
| Online appointments & client portal | Трив | 61% increase in bookings on average |
| Более 1300 интеграций с приложениями | Zendesk | Largest marketplace in the category |
| Built-in payments & invoices | Трив | ThryvPay built right in |
| Управление местной репутацией | Трив | Автоматически синхронизирует более 50 сайтов с объявлениями. |
💰 Ваш бюджет
Zendesk’s pricing starts at $55 per agent per month. For a solo operator, Thryv’s flat $244/month may cover more services for less. For teams of five or more support agents, Zendesk wins on total cost.
🔌 Ваш технологический стек
Zendesk connects with over 1,300 apps, including Salesforce. Thryv works best when you want to replace several other tools with one platform rather than add another app.
🏪 Тип вашего бизнеса
Thryv is built for local service businesses: salons, contractors, clinics, and similar owners. Zendesk is built for businesses managing high volumes of customer interactions across multiple channels.
🎓 Ваш уровень опыта
Thryv is intuitive and designed for non-technical employees. Zendesk is more powerful but has a steeper learning curve for advanced features like custom workflows and reporting.
🆓 Бесплатные пробные версии и демо-версии
Zendesk offers a 14-day free trial on the full Suite Professional plan. Thryv offers a free demo and a Free Plan with limited access. Try both before you buy.
🛟 Варианты поддержки
Thryv provides 24/7 support to all users. Zendesk’s support level depends on your plan tier. Both give you center articles and onboarding help to get started.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Zendesk на Thryv?
✅ Что вы получите:
- Built-in scheduling, payments, and invoices in one tool
- Автоматизированное управление репутацией на более чем 50 сайтах объявлений.
- Фиксированная ежемесячная плата — никаких дополнительных расходов на каждого агента по мере роста вашего бизнеса.
❌ Что вы потеряете:
- Enterprise-grade ticketing system with SLA tracking
- Access to 1,300+ apps in the Zendesk marketplace
- AI that auto-resolves 80%+ of support requests
📋 Как переключиться:
- Экспортируйте данные о клиентах и историю обращений из Zendesk.
- Создайте свою учетную запись Thryv и пройдите вводный инструктаж.
- Import customer interactions into the Thryv Business Center
🔄 Переходите с Thryv на Zendesk?
✅ Что вы получите:
- Best-in-class ticketing systems with multi-agent support
- AI automation that resolves 80%+ of support tickets
- Access to 1,300+ integrations in the Zendesk marketplace
❌ Что вы потеряете:
- Built-in online booking and appointments
- ThryvPay and direct invoice payments through a client portal
- Automatic 50+ listing site sync for local reputation
📋 Как переключиться:
- Export your customer data and contacts from Thryv
- Start your free trial of Zendesk Suite and configure channels
- Import contacts and connect existing apps via the marketplace
Что не было рассмотрено в нашем обзоре
This comparison focused on small to mid-sized businesses comparing customer service software with all-in-one CRM. We didn’t test enterprise SSO, deep API customization, or industry-specific compliance for either platform. Our observations are based on the March 2026 versions — features may have changed since then. If you manage 50+ users or have specialized needs, your priorities may differ from what we’ve covered.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Гибкая ценовая политика | Zendesk |
| 🎫 Система продажи билетов | Zendesk |
| 🤖 Искусственный интеллект и автоматизация | Zendesk |
| 🔌 Интеграции | Zendesk |
| 📊 Отчетность и аналитика | Zendesk |
| 🏪 Комплексное решение для малого бизнеса | Трив |
| 📅 Appointments & Payments | Трив |
| ⭐ Управление репутацией | Трив |
| 🏆 Общий победитель | Zendesk |
🏆 ПОБЕДИТЕЛЬ: Zendesk
В этом сравнении Zendesk выигрывает в 5 из 8 категорий.
Лучше всего подходит для: Customer support teams, growing businesses, multi-channel operations
Zendesk и Thryv обслуживают совершенно разных клиентов.
Zendesk is the clear pick for businesses needing serious customer support software with strong security and analytics.
Thryv shines for local service businesses needing an intuitive builder for appointments, invoices, and reviews.
If your main challenge is handling support tickets at scale, Zendesk wins every time.
If you’re a small business owner juggling appointments, invoices, reviews, and SMS marketing messages, Thryv may be all you need.
Pick the tool that fits your business and start serving customers better today.
Больше сравнений Zendesk
Here’s how Zendesk stacks up against other customer service software competitors:
Zendesk против Freshdesk
Zendesk побеждает по следующим показателям: Глубина автоматизации с помощью ИИ, масштабируемость для предприятий, комплексное решение для создания отчетов.
Freshdesk побеждает по следующим показателям: Более низкая стартовая цена, более щедрый бесплатный план.
Zendesk против Intercom
Zendesk побеждает по следующим показателям: Зрелость системы обработки заявок, более 1300 интеграций, аналитика.
Система внутренней связи одержала победу по следующим пунктам: Демонстрация продукта, проактивная коммуникация, современный дизайн пользовательского интерфейса.
Zendesk против Help Scout
Zendesk побеждает по следующим показателям: Функции ИИ, многоканальная поддержка, интеграция с маркетплейсами.
Помогите скауту одержать победу в: Более простой интерфейс, лучше подходит для очень небольших команд, более низкая стоимость.
Zendesk против Zoho Рабочий стол
Zendesk побеждает по следующим показателям: Автоматизация с помощью ИИ, интеграция со сторонними сервисами, подробная отчетность.
Zoho Desk побеждает по следующим показателям: Lower price, native Zoho integration fit, free tier
Больше информации о Thryv в сравнении с другими сервисами.
Here’s how Thryv stacks up against other customer relationship management competitors:
Thryv против GoHighLevel
Thryv побеждает по следующим показателям: Простота использования, управление репутацией, встроенные платежи.
GoHighLevel побеждает в следующих матчах: Возможности брендирования, более продвинутая автоматизация маркетинга.
Thryv побеждает по следующим показателям: All-in-one platform, appointments, local business focus
ActiveCampaign побеждает по: Глубокий спектр услуг email-маркетинга, высокий уровень автоматизации, более низкая стартовая цена.
Thryv побеждает по следующим показателям: Built-in payments, reputation management, simpler setup
HubSpot побеждает по следующим показателям: Free CRM tier, content marketing tools, larger network of apps
Thryv побеждает по следующим показателям: Управление репутацией, планирование, инструменты для местного бизнеса.
Кип побеждает по следующим пунктам: Управление воронкой продаж, расширенные функции CRM.
Thryv побеждает по следующим показателям: Простота, встроенные платежные системы, цены для малого бизнеса.
Salesforce побеждает по следующим параметрам: Глубина корпоративной CRM-системы, персонализация, глобальный масштаб.
Часто задаваемые вопросы
Для чего лучше всего использовать Zendesk?
Zendesk is best for managing high volumes of support tickets across email, live chat, phone, and social messaging. Major brands like Uber and Shopify use it to power customer experience.
Zendesk — это инструмент CRM?
Zendesk is mainly customer support software, not a traditional CRM. Zendesk Sell adds sales pipeline features for the sales team. Its core strength is ticketing and customer conversations.
Для чего используется Thryv?
Thryv is an all-in-one platform for small businesses. It combines customer relationship management, appointments, invoices, SMS marketing messages, and reputation management in one intuitive builder.
Zendesk — бесплатный сервис?
Zendesk doesn’t offer a permanent free plan. It provides a 14-day free trial of the Suite Professional plan. Qualifying startups can use Zendesk free for six months.
Thryv — это CRM-система?
Yes, Thryv includes CRM as part of the Thryv Business Center. It manages customer interactions, leads, and deals, plus appointments, payments, and reputation tools beyond a typical CRM.
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