⚡ Краткий вывод:
- Цены: HubSpot paid plans start at $15/seat/month. Capsule CRM starts at $18/user/month.
- Бесплатный план: HubSpot’s free CRM allows unlimited users and one million contacts. Capsule’s free version caps at 250 contacts and 2 users.
- Лучше всего подходит для: HubSpot suits sales and marketing teams that want inbound marketing, email marketing, and CRM tools together. Capsule suits small businesses wanting simple contact management.
- Ключевое отличие: HubSpot bundles Marketing Hub, Sales Hub, and Service Hub. Capsule stays focused on the sales pipeline and project boards.
- Наш выбор: HubSpot, because the free plan gives you more room to grow before you pay.
Малый бизнес owners compare HubSpot and Capsule CRM for one reason.
They want a CRM platform that tracks deals without slowing the sales team down.
HubSpot puts marketing tools, sales tools, and support tools in one dashboard.
Capsule CRM keeps the software small and focused on customer relationships.
That single difference decides almost everything else about the two crm providers.
Обзор
This HubSpot vs Capsule CRM comparison covers pricing, key features, and daily use.
We also break down which crm system fits which sales process.
Our sources include published specs, product documentation, and G2 reviews.
Наш писатель also spent hands-on time inside HubSpot.
Those notes appear in the “What Our Team Noticed” section below.
Что такое HubSpot?
HubSpot — это платформа для управления взаимоотношениями с клиентами, предназначенная для отделов продаж и маркетинга.
The free CRM tracks contacts and deals in real time.
Бесплатная CRM-система HubSpot поддерживает до миллиона контактов и неограниченное количество пользователей.
Paid tiers stack Marketing Hub, Sales Hub, and Service Hub on top.
Over 750,000 customers use HubSpot weekly to run campaigns and communications.
🏆 Победитель: HubSpot
Start free with unlimited users. Add marketing tools when your бизнес растет.
Цены HubSpot
Here is what HubSpot costs in 2026. HubSpot offers free tools plus three paid tiers.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатные инструменты | 0 долларов в месяц | Contact management and one deal pipeline |
| Запуск маркетингового центра | 15 долларов за место в месяц | Email marketing and landing pages |
| Стартовая клиентская платформа | 15 долларов за место в месяц | Small teams that want every hub at a starter level |
| Специалист маркетингового центра | 800 долларов за место в месяц | Larger marketing teams running custom reports |
Pricing verified July 2026.
Бесплатная пробная версия: No trial needed for the free plan. It stays free with no credit card and no time limit.
Гарантия возврата денег: HubSpot does not advertise a refund window. Paid subscriptions run on an annual commitment even when you pay monthly.
📌 Примечание: Marketing contacts are billed separately from stored contacts. The Starter plan includes 1,000 marketing contacts, and each extra thousand adds about $50 per month.
⚠️ Pricing conflict: Our CSV lists Marketing Hub Professional at $800/seat/month. Other published sources list a Professional plan near $1,080/month and enterprise plans near $4,000/month. We use our verified figures above. Check the HubSpot pricing page before you buy.
Основные преимущества HubSpot
Here is what makes HubSpot worth a look:
- A free plan you can actually run a company on: One million contacts, unlimited users, and one deal pipeline. Most crm software caps free users at two or three.
- 500+ business apps: HubSpot connects with Google Workspace, Microsoft 365, and Salesforce. Your customer data stays in sync across tools.
- Универсальный входящие: Email, live chat, and Facebook Messenger land in one shared queue. Your support team answers from a single screen.
- Inbound marketing built in: Landing pages, website pages, and lead nurturing sit beside the contact records. That helps marketing teams turn traffic into new customers.
- Breeze AI: HubSpot’s newer AI suite drafts emails and enriches contact records. It cuts the repetitive typing out of lead management.
- Академия HubSpot: Free courses cover the CRM, inbound marketing, and отчетность. It is the best training library any CRM vendor gives away.
Что заметила наша команда
Our writer signed up for HubSpot’s free features and spent several days inside the CRM platform. Here is what stood out from that hands-on time:
The walkthrough below shows the same setup steps in action.
Плюсы и минусы HubSpot
✅ Плюсы
- Free plan covers one million contacts and unlimited users
- Connects with over 500 business apps, including Google Workspace and Microsoft 365
- Marketing Hub, Sales Hub, and Service Hub share one contact record
- HubSpot Academy training is free and easy to follow
❌ Минусы
- Платные тарифные планы быстро становятся дорогими по мере роста вашего бизнеса.
- Pricing gets complicated when you mix and match hubs
- The free version has no live customer support, only online resources
- Advanced features carry a steep learning curve
Что такое Capsule CRM?
Capsule CRM — это облачная CRM-система, разработанная для малых и средних предприятий.
It centralises contact records, notes, and email in one place.
The company calls this approach “powerful simplicity” and the product matches it.
You get contact management, sales opportunities, tasks, and project boards.
You do not get inbound marketing, a help desk, or website pages.
🥈 Runner Up: Capsule CRM
A clean CRM for keeping track of deals. No bloat, no long onboarding.
Ценообразование Capsule CRM
Capsule charges per user per month. Here are the plans.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | 250 contacts and 2 users |
| Стартер | 18 долларов США/пользователь/месяц | Small teams tracking one sales pipeline |
| Рост | 36 долларов США/пользователь/месяц | Teams that need multiple sales pipelines and workflow automations |
Pricing verified July 2026.
Бесплатная пробная версия: Capsule gives you a 14-day trial of the paid tiers. No credit card is required to open a Capsule account.
Гарантия возврата денег: No refund window is advertised. You can downgrade to the free plan at any time.
📌 Примечание: Capsule discounts up to 15% if you pay annually. There are very few paid add ons, so the number you see is close to the number you pay. Capsule also lists a discount for non profits.
⚠️ Pricing conflict: Our CSV lists three plans: Free, Starter at $18, and Growth at $36. Other published sources describe five tiers with Starter at $21, Growth at $38, Advanced at $60, and Ultimate at $75 per user per month. We use our verified figures above. Confirm on the Capsule pricing page.
Основные преимущества капсульной CRM-системы
Here is where Capsule earns its place:
- A 360-degree contact view: Every call, email, note, and file sits on the contact record. No data silos between other team members.
- Project boards after the sale: Won deals roll straight into delivery work. Few CRM providers at this price include project management.
- Tracks: Templated task lists for repeatable business processes like onboarding. Build once, reuse for every new client.
- 60+ native integrations: Ксеро, QuickBooks, Mailchimp, and Google Workspace, formerly G Suite. Запьер adds over 1,000 more.
- Fast to learn: The minimalist interface needs no dedicated administrator. Small businesses get running the same day.
- Honest per-user pricing: One price per user per month covers the core features. Nothing important hides behind a sales call.
Что заметила наша команда
Note: we have not had extended hands-on time with Capsule CRM yet. Everything above and below comes from Capsule’s documentation, its pricing page, and G2 reviews. G2 reviews highlight the clean layout and the sales pipeline view most often. The same reviews flag thin reporting features on the free version and email tracking that relies on BCC.
Преимущества и недостатки Capsule CRM
✅ Плюсы
- Clean interface that new users learn in an afternoon
- Project boards link post-sale delivery work to won deals
- Budget-friendly pricing with up to 15% off when billed annually
- Works with Xero, QuickBooks, Mailchimp, and over 1,000 Zapier apps
❌ Минусы
- Free version caps at 250 contacts, 2 users, and 50MB storage
- Email tracking needs you to BCC an address by hand
- Google Workspace and Microsoft 365 sync runs one way only
- Email support only, with no live chat and no reporting on the free plan
Сравнение характеристик
Here is where the two CRM tools split apart. Eleven key features, then the pricing.
| Особенность | HubSpot | Капсульная CRM |
|---|---|---|
| Starting paid price | 15 долларов за место в месяц | 18 долларов США/пользователь/месяц |
| Бесплатный план | ✅ 1M contacts, unlimited users | ✅ 250 contacts, 2 users |
| Управление контактами | ✅ | ✅ |
| Множественные каналы продаж | ✅ Paid plans | ✅ План развития |
| Email-маркетинг | ✅ Маркетинговый центр | ✅ Транспон интеграция |
| Landing pages and website pages | ✅ | ❌ |
| Project boards | ❌ | ✅ |
| Встроенные интеграции | ✅ 500+ | ✅ 60+ |
| Live chat and help desk | ✅ Service Hub | ❌ |
| Лучше всего подходит для | Sales and marketing teams under one roof | Small businesses that want a simple sales pipeline |
1. Управление контактами
HubSpot: The free CRM holds one million contacts and every email, call, and page view attached to them. Custom properties let you tag contacts by lifecycle stage, and paid plans add custom objects for anything the standard fields miss.
Капсульная CRM-система: Capsule builds a 360-degree view of people and organisations with communication history, notes, and social profiles on one screen. It is a great tool for keeping track of customer interactions, though the free version stops at 250 contact records.
2. Управление воронкой продаж
HubSpot: The free plan gives you one deal pipeline and one team. Paid plans unlock several pipelines, deal stages you define, and forecasting that sales leaders can act on.
Капсульная CRM-система: Sales opportunities move across a clear board that shows the whole sales cycle at a glance. The Growth plan adds multiple sales pipelines, so a services arm and a product arm can run side by side.
3. Email Marketing and Campaigns
HubSpot: HubSpot Marketing Hub runs marketing campaigns, email tracking, and lead nurturing from the same contact database. That is the heart of HubSpot’s marketing подача, and it is why marketing teams pick this CRM platform over lighter rivals.
Капсульная CRM-система: Capsule handles email marketing through Mailchimp or its own Transpond integration rather than a built-in marketing engine. It covers newsletters and simple lead generation well, but it will not replace a full marketing автоматизация stack.
⚠️ Предупреждение: HubSpot bills marketing contacts separately from stored contacts. Sending to 5,000 people costs more than storing 5,000 people.
4. Website Pages and Landing Pages
HubSpot: You can build landing pages, forms, and full website pages inside the same account that stores your contacts. Every form fill writes straight to the CRM, which is what inbound marketing needs to work.
Капсульная CRM-система: Capsule has no page строитель at all. You keep your existing website and push form submissions in through Zapier or a native connector.
5. E-Commerce Management
HubSpot: Quotes, payment links, and product catalogues live inside the customer platform. Shop owners can tie an order back to the campaign that produced it.
Капсульная CRM-система: There is no e-commerce layer here. Capsule leans on Xero and QuickBooks for invoicing, which suits service businesses more than online shops.
6. Автоматизация и ИИ
HubSpot: The Breeze AI suite drafts emails and enriches records so your team stops retyping the same data. Workflow automation covers lead rotation, task creation, and internal alerts across every hub.
Капсульная CRM-система: Workflow automations arrive on the Growth plan and handle multi-step task chains rather than marketing sequences. It is less automation than HubSpot offers, but it is also far easier to set up.
7. Task Tracking and Project Management
HubSpot: Tasks, queues, and встреча links cover the sales side well. Delivery work after the deal closes needs a separate project tool.
Капсульная CRM-система: Project boards handle post-sale delivery and link straight back to the won deal. Tracks turn onboarding into a repeatable checklist that an account manager can hand to anyone.
8. Отчетность и аналитика
HubSpot: Dashboards show the whole funnel in real time, and paid plans let you generate reports on any object you track. Custom reports on the Professional plan reach into attribution and revenue by channel.
Капсульная CRM-система: The sales dashboard covers conversion rates, pipeline health, and revenue forecasting. Reporting tools are solid on paid tiers, but the free version has no reporting at all.
9. Integrations and Business Apps
HubSpot: Over 500 business apps connect natively, including Google Workspace, Microsoft 365, and Salesforce. Two-way sync keeps customer data matched across the market tools you already pay for.
Капсульная CRM-система: Capsule ships over 60 native integrations plus Zapier for the rest, and higher tiers add premium integrations like Xero and QuickBooks. The catch is that Google Workspace and Microsoft 365 sync one way, so a full integration still needs care.
💡 Полезный совет: List your must-have other integrations before you sign up. Both tools cover the common ones, but only one of them syncs both directions.
10. Простота использования
HubSpot: The guided setup and clean dashboard make day one easy, and G2 reviews rate the interface as friendlier than traditional CRM software. The learning curve shows up later, once you start mixing hubs and advanced features.
Капсульная CRM-система: Capsule’s minimalist screen is user friendly from the first login and needs no dedicated administrator. G2 reviews describe it as simple enough to use capsule features without training.
11. Mobile Apps and Custom Fields
HubSpot: The mobile app covers contacts, deals, and the shared inbox on iOS and Android. Custom properties and custom objects give you room to model an unusual sales process.
Капсульная CRM-система: Capsule’s iOS and Android apps handle tasks and contacts on the move, and G2 reviews call the app useful with room to improve. Custom fields let you record the details your business needs without a developer.
Custom fields sit on contacts, organisations, and opportunities alike.
12. Ценообразование и стоимость
Давайте сравним платные тарифные планы.
| Уровень плана | HubSpot | Капсульная CRM |
|---|---|---|
| Бесплатно | $0/month, unlimited users | $0, 2 users |
| Вход платный | Marketing Hub Starter: $15/seat/month | Starter: $18/user/month |
| Средний уровень оплаты | Starter Customer Platform: $15/seat/month | Growth: $36/user/month |
| Самые высокооплачиваемые | Marketing Hub Professional: $800/seat/month | ❌ None listed |
HubSpot: The entry price undercuts Capsule, and the free plan is far more generous. The jump from the starter plan to the professional plan is the part that stings, and enterprise plans push the cost higher again.
Капсульная CRM-система: Capsule costs $3 more per user at entry, but the ceiling is low and predictable. A five-person team on Growth pays $180 a month with no surprise tier above it.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| A free plan for a whole team | HubSpot | Unlimited users, one million contacts |
| Простое управление контактами | Капсульная CRM | Nothing to configure |
| Inbound marketing and landing pages | HubSpot | Marketing Hub is built in |
| Delivery work after the sale | Капсульная CRM | Project boards link to won deals |
| Predictable cost as you scale | Капсульная CRM | Low, flat per-user ceiling |
| One platform for sales, service, and marketing | HubSpot | Hubs share one contact record |
💰 Ваш бюджет
HubSpot is cheaper to start and free forever if you stay on the basic tools. Capsule costs more per seat but never jumps to a four-figure tier.
🔌 Ваш технологический стек
Run Xero or QuickBooks and Capsule slots in quickly. Run a marketing stack you want to retire, and HubSpot’s CRM replaces several tools at once.
📈 Your Growth Plan
Steady business growth with the same handful of staff favours Capsule. Fast hiring and rising campaign volume favour HubSpot, since sales teams and marketers share one record.
🎓 Ваш уровень опыта
First CRM ever? Capsule asks less of you on day one. If you want depth later, HubSpot Academy shortens the climb.
🆓 Бесплатные пробные версии и демо-версии
Load 50 real contacts into both before you commit. Two afternoons tell you more about the customer experience than any table.
🛟 Варианты поддержки
Capsule offers email support with no live chat. HubSpot keeps live help for paid customers, so free users lean on the knowledge base and customer success articles.
Руководство по переключению
Already on one of them? Here is what changes.
🔄 Switching from HubSpot to Capsule CRM?
✅ Что вы получите:
- Project boards for account management after the deal closes
- A price you can predict twelve months out
- A screen your team learns without training
❌ Что вы потеряете:
- Landing pages, forms, and inbound campaign tools
- The universal inbox and live chat
- Unlimited free users and one million contacts
📋 Как переключиться:
- Export contacts, companies, and deals from HubSpot as CSV files
- Open a Capsule account and map your custom fields first
- Import contacts, then opportunities, then reconnect Mailchimp
🔄 Switching from Capsule CRM to HubSpot?
✅ Что вы получите:
- Marketing Hub, Sales Hub, and Service Hub on one record
- Room to nurture relationships with automated email sequences
- 500+ business apps and two-way sync
❌ Что вы потеряете:
- Project boards and Tracks for delivery work
- A flat, easy-to-forecast bill
- The stripped-back screen your team already knows
📋 Как переключиться:
- Export contacts, organisations, and opportunities from Capsule
- Create a free HubSpot account and set up custom properties
- Import your files, then rebuild your pipeline stages to match
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and mid-sized teams. We did not test enterprise rollouts, custom API work, or migration for a database of 100,000 contact records. Our figures reflect the July 2026 versions. Large sales organisations with a dedicated admin will land elsewhere.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Free plan | HubSpot |
| 💵 Predictable paid pricing | Капсульная CRM |
| 🚀 Core CRM features | Галстук |
| 📣 Marketing and email | HubSpot |
| 📋 Project management | Капсульная CRM |
| 👶 Ease of use | Капсульная CRM |
| 🔌 Интеграции | HubSpot |
| 📊 Reporting and analytics | HubSpot |
| 🏆 Общий победитель | HubSpot |
🏆 ПОБЕДИТЕЛЬ: HUBSPOT
HubSpot wins 4 of 8 categories, with one tie.
Лучше всего подходит для: teams that want free CRM seats, inbound marketing, and one platform for sales, marketing, and support.
These are two different products aimed at two different buyers. HubSpot is a growth engine that happens to include a CRM. Capsule CRM is a contact database that happens to include light automation.
Capsule is the better pick for smaller businesses that want one job done cleanly and a bill that never surprises them. If simplicity is the goal, it is close to the perfect CRM for a five-person shop.
For most readers, though, HubSpot is the safer bet. The free plan carries you further than any rival, and the paid path is there when you need it. That is why it takes our top spot among the лучшая CRM picks for growing companies.
Сравнение большего количества функций HubSpot
If you are still weighing HubSpot alternatives, here is how it lands against three rivals.
HubSpot побеждает по следующим показателям: faster onboarding, a free tier that real teams can use, and marketing tools included rather than bolted on.
Salesforce побеждает по следующим параметрам: deeper customisation for developers, stronger fit for very large sales organisations, and a wider partner network for custom builds.
HubSpot против Пайпдрайв
HubSpot побеждает по следующим показателям: the free plan, campaign tools, and a service side that Pipedrive does not match.
Pipedrive побеждает в следующих условиях: a tighter deal-first layout, lower cost at mid tiers, and less setup before a rep can sell.
HubSpot против ActiveCampaign
HubSpot побеждает по следующим показателям: a proper CRM under the campaigns, reporting depth, and free training that shortens onboarding.
ActiveCampaign побеждает по следующим показателям: cheaper email sending at volume, finer automation branching, and a lower price for teams that only send email.
Больше информации о Capsule CRM по сравнению с другими решениями.
Capsule sits in a crowded field. Here is how it holds up against other CRMs.
Capsule побеждает по следующим параметрам: a far shorter setup, project boards for delivery work, and a screen that does not overwhelm new staff.
Zoho CRM выигрывает по следующим параметрам: a cheaper entry tier, all the features of a wider office suite, and heavier customisation for odd workflows.
Capsule побеждает по следующим параметрам: post-sale project boards, a genuine free tier, and simpler task templates for onboarding.
Pipedrive побеждает в следующих условиях: richer sales forecasting, a bigger app marketplace, and stronger activity reporting for managers.
Capsule CRM против Freshsales
Capsule побеждает по следующим параметрам: clearer pricing, lighter day-to-day use, and delivery boards tied to won deals.
Freshsales побеждает по следующим показателям: built-in phone and chat, AI lead scoring, and a free tier with more seats.
Часто задаваемые вопросы
Для чего лучше всего подходит HubSpot CRM?
It suits growing companies that want contact management, email, and campaigns in one place. The free tier fits startups. Paid hubs fit teams running inbound work at scale.
Действительно ли HubSpot CRM бесплатна?
Yes. The free tools carry unlimited users and up to one million contacts with no time limit. Live support, extra pipelines, and campaign features need a paid upgrade.
Сколько стоит Capsule CRM?
The free tier covers 250 contacts and two users. Starter runs $18 per user monthly and Growth runs $36. Annual billing cuts up to 15% off.
Для чего лучше всего подходит Capsule CRM?
Small teams that need a tidy sales pipeline without heavy setup. Its project boards suit agencies and consultancies that deliver work after each deal closes.
Существует ли CRM-система лучше, чем HubSpot?
For simplicity and flat pricing, Capsule beats it. For deep customisation, Salesforce does. For an all-in-one platform on a startup budget, few rivals come close.
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