⚡ Краткий вывод:
- Цены: Folk starts at $17.5/member/month. Bitrix24 starts at $49/organization/month for the whole team.
- Лучше всего подходит для: Folk for contact management and информационно-просветительская работа. Bitrix24 for project management and internal communications.
- Ключевое отличие: Folk is a focused CRM tool. Bitrix24 is a unified platform with CRM, tasks, sites, and chat.
- Наш выбор: Folk for most small teams, because it is incredibly easy to set up and use.
These two products barely belong in the same category.
Folk is a light customer relationship management app built around people.
Bitrix24 is a бизнес platform that happens to include a CRM.
One helps you build genuine connections and close winning deals.
The other runs your whole company from a single platform.
Picking the wrong one costs you months of setup time.
Обзор
This Folk vs Bitrix24 comparison covers pricing, crm features, and ease of use.
Мы также подробно разбираем, для кого лучше всего подходит каждый инструмент.
В качестве источников информации мы используем опубликованные технические характеристики, документацию и обзоры G2.
Наши авторы также провели некоторое время непосредственно с каждым из них.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Что такое фольклор?
Folk is a customer relationship management app for people-led work.
It helps you organize contacts, track deals, and set reminders.
The interface looks and behaves like a collaborative spreadsheet.
That design makes folk one of the easiest CRMs to learn.
Folk CRM covers multiple use cases beyond sales.
Fundraising, partnerships, events, and recruiting all fit the same tool.
Watch the walkthrough below before you decide.
🏆 Winner: Folk
A simple crm for teams that live in Gmail and LinkedIn. Magic Fields clean your contact data automatically. Free for 14 days.
Народные цены
Folk charges on a per user basis. Here is what each seat costs.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,5 долларов США/член/месяц | Индивидуальные предприниматели и небольшие команды |
| Премиум | 35 долларов США/член в месяц | Команды, нуждающиеся автоматизация функции |
| Обычай | 70 долларов США/член в месяц | Большие команды с особыми потребностями |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Folk offers a 14-day free trial so you can test the functionality before you purchase.
Гарантия возврата денег: None advertised. The trial is your window to evaluate the app.
📌 Примечание: Every seat is billed separately. A three-person agency pays roughly $52 monthly on Standard.
⚠️ Pricing conflict flagged: Our research shows $20 and $40 per user monthly. The figures above come from our verified pricing data and reflect the discounted annual rate. Check the current page before you buy.
Основные преимущества народной культуры
Here is what makes Folk worth considering:
- Магические поля: A custom field type that uses AI to enrich your data. It cleans messy contact details for you.
- Расширение для Chrome: Add contacts straight from LinkedIn while you browse. No copy and paste between other tools.
- Gmail and Outlook sync: Folk imports contacts and email history automatically. Your входящие becomes the source of truth.
- Groups for multiple use cases: Organize contacts into groups per project. Fundraising and event follow-up stay separate.
- Mail merge templates: Send personalized bulk email through collaborative mail merge. Templates keep the tone human.
- Self-serve signup: Explore every feature without a sales call. You control the pace of your review.
Что заметила наша команда
Наш писатель signed up for Folk and spent several days moving a real contact list into it. Here is what stood out from that hands-on time:
Народные плюсы и минусы
✅ Плюсы
- Incredibly easy to learn, even if you have never used a CRM
- Magic Fields clean and enrich contact data for outreach
- Chrome extension pulls contacts from LinkedIn in one click
- Groups make it easy to run multiple use cases in one app
❌ Минусы
- Без продвинутых отчетность views for generating detailed analytics
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Not built for larger sales teams or complex sales processes
Что такое Bitrix24?
Bitrix24 is a cloud-based work platform for small and medium sized businesses.
It bundles CRM, project management tools, and team chat together.
The goal is to centralize different aspects of a business in one place.
Bitrix24 CRM stores every customer record in a single database.
Around it sit tasks, documents, a конструктор сайтов, and HR features.
That breadth is the appeal, and also the reason new users struggle.
This video tours the main dashboard and the activity stream.
Runner Up: Bitrix24
An all-round business platform with CRM, tasks, and chat. Paid plans bill per company, not per seat. A free plan covers up to 12 users.
Цены на Bitrix24
Bitrix24 charges one flat fee per organization. Here are the paid plans.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Базовый | 49 долларов США/организация/месяц | Начинающие малые предприятия |
| Стандарт | 99 долларов США/организация/месяц | Растущим командам требуется больше места для хранения данных. |
| Профессиональный | 199 долларов США/организация/месяц | Companies wanting advanced features |
| Предприятие | 399 долларов США/организация/месяц | Large remote teams and departments |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Bitrix24 offers a 30-day free trial on the Professional plan. A free plan also covers up to 12 users with 5 GB of storage.
Гарантия возврата денег: None advertised. Annual billing cuts 20% off, and a two-year term cuts 31%.
📌 Примечание: Communication and collaboration tools stay free for unlimited users. The free plan skips invoicing and workflow automation.
⚠️ Pricing conflict flagged: Our research lists a $39 Plus tier for up to 24 users. The table above uses our verified pricing data, which shows Basic at $49. Confirm your tier before you purchase.
Основные преимущества Bitrix24
Here is where Bitrix24 earns its place:
- Фиксированная цена: Paid plans cover the whole company. Adding staff does not raise the bill.
- Real project management: Gantt charts, Kanban boards, and workloads help with managing projects properly.
- Internal communications: Group chats, video calls, and an employee directory keep remote teams connected.
- Второй пилот помощник: An AI helper that guides you through many features and automates small tasks.
- Sites and online stores: Create landing pages and a product catalog without a separate site builder.
- Безопасность и хранение: Data sits on Amazon Web Services with SSL encryption and version control.
Что заметила наша команда
Our writer set up a Bitrix24 workspace and worked through the CRM, tasks, and chat. Here is what stood out:
Преимущества и недостатки Bitrix24
✅ Плюсы
- Free plan covers core CRM and task management for up to 12 users
- Flat monthly fee instead of charging on a per user basis
- Extranet access lets you collaborate safely with outside partners
- Мобильные приложения для iOS и Android cover tasks and CRM data
❌ Минусы
- Steep learning curve caused by the sheer number of features
- G2 reviews flag slow support and occasional bugs
- Limited customization options frustrate some teams
Сравнение характеристик
Ready for the detailed breakdown of Folk vs Bitrix24? We compare ten key features that decide most purchases. Each one shows how the two products treat the same job differently.
| Особенность | Народ | Битрикс24 |
|---|---|---|
| Начальная цена | 17,5 долларов США/член/месяц | 49 долларов США/организация/месяц |
| Бесплатный план | ❌ | ✅ |
| Управление контактами | ✅ | ✅ |
| Воронка продаж | ✅ | ✅ |
| Инструменты управления проектами | ❌ | ✅ |
| Расширение Chrome | ✅ | ❌ |
| Автоматизация рабочих процессов | Ограниченный | ✅ |
| Диаграммы Ганта | ❌ | ✅ |
| Landing Pages & Online Stores | ❌ | ✅ |
| Лучше всего подходит для | Relationship-led outreach | All-round business management |
1. Управление контактами
Народ: Contacts live in a grid that feels like a spreadsheet. You can organize contacts into groups per campaign or project. Magic Fields fill in missing details, and duplicate records for the same person get merged.
Bitrix24: Leads, deals, contacts, and companies each get their own entity. That structure suits classic CRM work but adds steps. You also get a product catalog and a company structure view.
2. Sales Pipeline and Deals
Народ: The sales pipeline uses a visual Kanban-style board. Drag a card forward as the conversation moves toward winning deals. It is light on stages and heavy on context about relationships.
Bitrix24: Kanban boards sit on top of a full sales funnel with custom stages. Sales management gets deeper controls, including quotas and repeat sales. The trade-off is more setup before the first deal.
⚠️ Предупреждение: Folk does not automatically log meetings or phone calls. You add those interactions by hand.
3. Lead Generation and Lead Management
Народ: Leads arrive through the browser, not through forms. You search LinkedIn, add contacts with the extension, and enrich them. It suits founder-led selling and partnerships more than volume lead generation.
Bitrix24: Web forms, live chat, and a contact center feed the core CRM. Inbound inquiries route to an owner automatically. Lead management here is closer to what a traditional crm software package offers.
4. Автоматизация и проведение email-рассылок
Народ: Email automation runs through collaborative mail merge. You write templates, personalize them, and send from your own Gmail address. Outreach stays focused on email rather than many channels.
Bitrix24: Marketing campaigns cover email, SMS, and messenger blasts from one screen. Automated workflows trigger follow-ups at each sales process stage. Setting up those rules takes real time.
5. Управление проектами и управление задачами
Народ: There is no project management module. Client management happens through reminders and notes on each contact. Teams that need task management pair Folk with other tools.
Bitrix24: This is the clearest gap between the two. Tasks, subtasks, deadlines, Gantt charts, and workload tracking all ship in the box. Managing projects and customer relationships from one platform is the whole подача.
6. Collaboration and Communications Tools
Народ: Collaboration means shared groups, shared notes, and shared pipelines. A partnership manager view keeps every thread with a company in one card. There is no chat layer, so your team keeps talking elsewhere.
Bitrix24: This is a full communications platform. Group chats, video conferencing, голос calls, and an activity stream sit beside the CRM. Those communications tools are free for unlimited users.
7. Chrome Extension, Sites, and Web Forms
Народ: The Chrome extension is the standout piece of functionality here. Open a LinkedIn profile and save it with one click. Folk pulls the details across so you never retype a name.
Bitrix24: Instead of a browser add-on, you get a site builder. Create landing pages, online stores, and web forms that feed the CRM directly. Малый бизнес can skip a separate website tool.
8. File Sharing and Documents
Народ: Files attach to a contact or a deal record. Social selling notes and links live in the same card. There is no document editor, so you keep using Google Docs or Понятие.
Bitrix24: A built-in office suite handles documents, spreadsheets, and презентации. You upload files to secure cloud storage and co-edit in real time. File sharing includes version control on every plan.
9. Automation Features and Reporting
Народ: Pipeline management covers reminders, stage moves, and simple nudges. Reporting stops at basic pipeline views. If you need deep dashboards, this crm tool will feel thin.
Bitrix24: You can generate reports from customizable dashboards and share them with the team. HR features track workloads and time spent on tasks. Routine updates and notifications fire without manual follow-up.
💡 Полезный совет: Bitrix24 has a help button that points to support resources. Use it рано, because the user interface hides many features behind menus.
10. Ценообразование и стоимость
The billing models differ more than the numbers do. One charges per seat, the other charges per company.
| Уровень | Народ | Битрикс24 |
|---|---|---|
| Вход | Standard — $17.5/member/month | Basic — $49/organization/month |
| Середина | Premium — $35/member/month | Standard — $99/organization/month |
| Верхняя | Custom — $70/member/month | Professional — $199/organization/month |
| Вершина | ❌ | Enterprise — $399/organization/month |
Народ: Two people cost about $35 monthly on Standard. Ten people cost $175. The model rewards small teams and punishes headcount.
Bitrix24: Basic costs $49 whether you have five staff or fifty. That flips the math above roughly three seats. For a growing company, this is the cheaper long game.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Бесплатный план | Битрикс24 | Бесплатно для до 12 пользователей. |
| Быстрая настройка | Народ | Ready in an afternoon |
| Инструменты управления проектами | Битрикс24 | Gantt charts and workloads |
| Поиск потенциальных клиентов в LinkedIn | Народ | Расширение Chrome в один клик |
| A team over 20 people | Битрикс24 | Flat fee beats per-seat cost |
| Relationship-led outreach | Народ | Built around real relationships |
💰 Ваш бюджет
Under three seats, Folk is cheaper every month. Past that, Bitrix24 paid plans win on raw cost.
🔌 Ваш технологический стек
Folk expects you to integrate it with Gmail, Outlook, and a browser. Bitrix24 wants to replace those other tools entirely.
📝 Ваш стиль работы
If you think in lists and columns, Folk matches your head. If you think in departments and processes, Bitrix24 fits better.
🎓 Ваш уровень опыта
Folk is user friendly enough for a first-time CRM buyer. Bitrix24 rewards patience and often needs staff training.
🆓 Бесплатные пробные версии и демо-версии
Folk gives you 14 days with no sales call. Bitrix24 gives 30 days on the Professional plan plus a permanent free tier.
🛟 Варианты поддержки
Bitrix24 publishes video tutorials, webinars, and a large help centre. G2 reviews still report slow ticket resolution.
Руководство по переключению
Already on one of these? Here is what changes when you move.
🔄 Switching from Folk to Bitrix24?
✅ Что вы получите:
- Task management, Gantt charts, and workload tracking
- Group chats, video calls, and an employee directory
- Flat billing that stops scaling with headcount
❌ Что вы потеряете:
- The Chrome extension for saving LinkedIn profiles
- Magic Fields and automatic contact enrichment
- A setup you can finish in a single afternoon
📋 Как переключиться:
- Export your Folk groups to CSV
- Open a Bitrix24 free plan and map fields
- Import contacts, then rebuild your sales funnel stages
🔄 Switching from Bitrix24 to Folk?
✅ Что вы получите:
- An interface your team will actually open daily
- Faster outreach through mail merge and templates
- Cleaner contact data through AI enrichment
❌ Что вы потеряете:
- Projects, tasks, and the built-in office suite
- Landing pages, online stores, and web forms
- The free tier for up to 12 users
📋 Как переключиться:
- Export contacts and companies from Bitrix24 CRM
- Start a Folk trial and connect Gmail to sync history
- Import the file, then split records into groups
Что не было рассмотрено в нашем обзоре
This comparison focused on small teams and everyday contact management. We did not test Bitrix24 on-premise hosting, custom API builds, or telephony at scale. Enterprise procurement and bulk licensing sit outside our scope. If you run fifty seats or need strict data residency rules, your priorities will differ from ours.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Битрикс24 |
| 🚀 Contact Management | Народ |
| ⚡ Скорость настройки | Народ |
| 🎯 Outreach and Email | Народ |
| 👶 Простота использования | Народ |
| 🔌 Breadth of Features | Битрикс24 |
| 📊 Составление отчетов | Битрикс24 |
| 🏆 Общий победитель | Народ |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories.
Лучше всего подходит для: Contact management, founder-led sales, fundraising, partnerships, and event follow-up
Folk and Bitrix24 are not really rivals. They just share a category label.
Folk is a focused customer relationship management app for people who sell through relationships. It stays out of your way, which is why our team ranks it higher.
Bitrix24 is a much larger business platform. If you need CRM plus projects plus chat on one bill, it is the stronger buy.
For example, an agency with fifteen staff will get more value from Bitrix24. A two-person consultancy chasing warm intros will not.
Bitrix24 is excellent value once headcount grows. But if you want a CRM your team will open every morning, Folk is the better choice.
Больше сравнения фольклора
Here is how Folk holds up against other CRM software:
Народ против Пайпдрайв
Народ одерживает победу в: Faster onboarding, LinkedIn capture through the browser, cleaner contact enrichment
Pipedrive побеждает в следующих условиях: Deal forecasting, call logging, activity reporting for quota-carrying reps
Народ одерживает победу в: Lower entry cost, no forced sales call, far shorter learning curve
HubSpot побеждает по следующим показателям: Marketing automation depth, form and landing page tooling, native reporting dashboards
Народ против Капсульная CRM
Народ одерживает победу в: AI-assisted field filling, group-based workflows, spreadsheet-style editing
Capsule CRM выигрывает по следующим параметрам: Cheaper starter tier, built-in task lists, longer track record with small firms
Больше сравнений Bitrix24
Bitrix24 is also measured against Zoho CRM, which is stronger on analytics and customization.
Bitrix24 против понедельника CRM
Bitrix24 побеждает в следующих случаях: Flat company pricing, built-in telephony, free tier for a dozen users
В понедельник CRM-системы добились успеха в следующих областях: Cleaner board design, faster onboarding, friendlier automation builder
Битрикс24 против ClickUp
Bitrix24 побеждает в следующих случаях: Native CRM records, telephony and contact centre, website and store builder
ClickUp побеждает по следующим показателям: Task view flexibility, docs and whiteboards, a far lighter interface
Битрикс24 против Salesforce
Bitrix24 побеждает в следующих случаях: Predictable cost, bundled collaboration, no consultant needed to launch
Salesforce побеждает по следующим параметрам: Advanced lead management, custom objects, a huge partner and app marketplace
This video lines Bitrix24 up against several of those names.
Часто задаваемые вопросы
Что такое Folk CRM?
Folk is a lightweight CRM for managing contacts, pipelines, and outreach. It syncs with Gmail and LinkedIn, and suits fundraising, partnerships, and sales alike.
Сколько стоят люди?
Standard costs $17.5 per member each month. Premium costs $35 and Custom costs $70 per member monthly. A 14-day trial is available first.
Подходит ли Folk для работы с CRM-системой?
Yes, for individuals and small teams who value simplicity. It is weaker for large sales teams that need forecasting, call logging, and detailed analytics.
Действительно ли Bitrix24 бесплатна?
There is a genuine free tier for up to 12 users with 5 GB storage. It omits invoicing and workflow automation, which sit on paid tiers.
Каковы ограничения Bitrix24?
The main limits are a steep learning curve, a crowded interface, and slow support. Reviewers also report occasional bugs and restricted customization.
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